NAVIGATING INFLATION - JULY 2019 - AMCHAM EGYPT INC
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NOT FOR SALE www.amcham.org.eg/bmonthly JULY 2019 NAVIGATING INFLATION Firms and consumers grapple with costs ALSO INSIDE 3D PRINTING EVOLVES IN EGYPT ▲ ▲ ▲ ▲ ▲ ▲ RETURN OF CAIRO BIENNALE ESCALATING EXPORTS
JULY 2019 VOLUME 36 | ISSUE 7 Inside 8 Editor�s Note 10 Viewpoint The Newsroom 12 In Brief A thumbnail view of the top monthly news. Emerging Trends 14 3D finds foothold Research leads to local manufacturing 20 InDepth Fixing export support Who benefits from subsidy program? Investor Focus 24 Our analysts assess exporters Market Watch 38 A mixed bag after slow Ramadan © Copyright Business Monthly 2018. All rights reserved. No part of this magazine may be reproduced without the prior written consent of the editor. The opinions expressed in Business Monthly do not necessarily reflect the views of the American Chamber of Commerce in Egypt. 4• Business Monthly - JULY 2019
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JULY 2019 VOLUME 36 | ISSUE 7 Cover Story 26 Caught in a Cost Crunch As power bills rise, inflation takes center stage Cover Design: Nessim N. Hanna At a Glance 34 Decoding Inflation Figures A story in infographics American Impact 36 Two Way Street Egyptian firms look at investing in the USA. Executive Life 40 Dining Out Beeja replaces Sequoia in Zamalek 42 Cairo Biennale Seminal art show returns The Chamber 46 Events 51 Exclusive Offers 52 Media Lite An irreverent glance at the press © Copyright Business Monthly 2018. All rights reserved. No part of this magazine may be reproduced without the prior written consent of the editor. The opinions expressed in Business Monthly do not necessarily reflect the views of the American Chamber of Commerce in Egypt. 6• Business Monthly - JULY 2019
Editor’s Note Director of Publications & Research Khaled F. Sewelam Senior Editor Jacob Wirtschafter Contributing Editors Tamer Hafez Preferred Problems Kate Durham Consulting Editor Bertil G. Peterson W e can notice improvements in our lives by measuring the weight of today�s worries with those that troubled us last month or last year. Brownouts were still a daily occurrence with continuity for lighting, air condition- Writers Ola Noureldin Adam Skaria ing, and internet service a constant uncertainty threatening the ability to get work done or comfortably relax at home when I first arrived in Egypt in the summer of Senior Art Director Nessim N. Hanna 2015. Today I�m more anxious about the fifteen percent hike in the monthly power bill Senior Graphic Designer mandated both by the subsidy reduction and the need to pay my share of the billions Emy Emile of dollars the government has invested in bringing new electricity plants online. Graphic Designer I prefer 2019�s challenges to the 2015 situation. Verina Maher A dynamic of �preferred problems� informs our cover story by Contributing Editor Tamer Hafez. Advertising & Business Development Director The resilient pound and realistic electricity bills are resulting in an inflationary Amany Kassem cost crunch for Egyptian manufacturers and consumers, with both constituencies finding ways to cope. Advertising Coordinator Hafez also gives us an accounting of how an improved balance of payments envi- Lamia Seleit ronment allowed the government to re-calibrate its previously underfunded export Circulation Coordinator subsidy program and re-envision it as a multiplier for job creation and industrial Ashraqat Helmy investment. Photographers Indicators of Egypt�s economic resilience are illustrated by advances of local entre- Soha El Gabi preneurs in adopting new technologies such as 3D printing, a development writer Karim el Sharnouby Ola Noureldin details in her Emerging Trends article. Said Abdelmessih We close out this issue with the return of the Cairo Biennale after an eight-year hiatus, signaling a revival of Egypt as a hub not only for Middle East and North Production Supervisor African business but as a global cultural capital. Hany Elias May your most significant problem this summer be to find parking at the Opera Market Watch Analyst House complex where Cairenes and jet-set culture vultures are flocking to Biennale Amr Hussein Elalfy to see the 78 artists from 52 nations before the show closes in August. Chamber News Contacts Nada Abdalla, Azza Sherif, JACOB DANIEL WIRTSCHAFTER Susanne Winkler SENIOR EDITOR JWirtschafter@amcham.org.eg U.S. address: 1615 H Street, NW • Washington, D.C. 20062 Please forward your comments or suggestions to the Egypt editorial office: Business Monthly American Chamber of Commerce in Egypt 33 Soliman Abaza Street, Dokki 12311 • Cairo • Egypt Tel: (20-2) 3338-1050 • Fax: (20-2) 3338-0850 E-mail: publications@amcham.org.eg www.amcham.org.eg/bmonthly CTP and printing: Sahara Printing Company, SAE – Nasr City Free Zone @BusinessMonthlyEg @BusinessMonthly @BusinessMonthly 8• Business Monthly - JULY 2019
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Viewpoint The Future of Work I n the academic world, June is usually a month of celebration and reflection. With the end of the year, graduates mark the successful completion of one phase in their lifelong learning journey and reflect on what to do next as they begin looking for employment opportunities and venture into an ever-changing global, dynamic and competitive marketplace. Last month, I enjoyed attending this year�s commencement ceremony at the American University in Cairo. We celebrated the graduation of over 750 future leaders, entrepreneurs and potential movers and shakers who together with their peers graduating from other universities across the country, hope to contribute to Egypt�s economy and future endeavors. Naturally, like other job seekers from around the world, our graduates vary in aspirations and career plans; as well as in the way they think about the type of work they want to do. However, in this time and age, they leave the university when the future of work is changing fast and is increasingly getting affected by the Fourth Industrial Revolution and its associated emerging innovative and collaborative technologies including artificial intelligence, robotics, data science, and the internet of things with several potential consequences and possible disruptions to the economy and the society. These developments are changing the nature of the jobs that we do and the way we do them. The change in infrastructure, organizational setup and even how the workplace itself will look like is coupled by changing habits, behaviors, and expectations from both employers and employees. Accordingly, in recent years, our young job seekers are increasingly pondering where to go and what to do; wondering how their career will evolve alongside digital transformation. Furthermore, business and industry leaders, policy-makers, and the society at large are raising questions about the strategic adjustments likely needed to accommodate the accelerated digitization in every sector from services to manufacturing. With every challenge faced, there is always an opportunity created. Consequently, digital transformation and its implications on the future of work have the potential to create a massive economic opportunity for Egypt, with enhancements for productivity and quality. This is especially true when the need is for creativity and innovation hence more human interaction in contrast to structured and machine-run operations. Agriculture, manufacturing, healthcare, energy, tourism, education, and transportation are all primarily reliant on social interaction even as they adopt digital automation. To reap the benefits from the transformation, Egypt must grow an ecosystem to develop a tech-savvy workforce, revamp processes and policies, and cultivate the will to depart from legacy systems while safeguarding the proper legal and regulatory environment. Digital transformation and the future of work undoubtedly offer a potential engine for economic development and growth as well as a platform for effectiveness, competitiveness and agility. This could be a game changer for Egypt. Next month, another viewpoint… SHERIF KAMEL President, AmCham Egypt 10• Business Monthly - JULY 2019
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THE NEWSROOM IN BRIEF Egypt has cheapest taxi fares worldwide Despite hikes in fuel prices, Egypt ranked once again as as Sweden $11.11 and France $11.21. the cheapest place on the planet to hail a ride at the cost While in Britain, you can expect to pay $11.30 for the same of just $0.95 for a 5km trip, according to research by distance. And the base fee for taxi fare in Britain is $3.32 � one Taxi2Airport. of the highest prices recorded. The base fee for taxi fare in some Egyptian cities can On the other side of the world, New Zealand is the priciest reach lows of $0.24 for the first kilometer, and each fol- with a fare that is marginally higher than that in Britain, at lowing kilometer priced at $0.15 $11.80. Austria $13.00, Belgium $14.46, the Netherlands $15.02 Egypt�s low fare for a 5km ride is followed closely by and Germany at $15.47. India at $1.45, Thailand at $1.58 and Indonesia at $1.88. In However, the two most expensive countries to take a taxi Malaysia, you can grab a 5km cab ride for $1.91. at are Japan � at the cost of $17.53 for just 5km � and Rounding off the top ten cheapest countries is Turkey at Switzerland � at $25.42. $2.51, followed by China $2.70, Argentina $2.73 and Viet- It�s not the first time that Egypt has been labeled one of the nam � a cost of just $2.77, for a 5km taxi fare. cheapest countries in the world for taxi fares. In 2017, Cairo was At the other end of the spectrum, taxi fares for a 5km named the city with the most affordable taxi service out of 80 journey are far more expensive in European countries, such cities worldwide, with a $0.55 cost for a 3km ride. Comparing 5 km taxi fares Egypt India $0.95 $1.45 Thailand Indonesia $1.58 $1.88 Malaysia $1.91 Sweden $11.11 & France $11.21 Egypt automotive sales down 5% y-o-y in 4M2019 Total vehicle sales in Egypt fell 5 percent y-o-y to 46,589 vehicles automotive market after it sold 1,737 vehicles during 4M2019 in the first four months of 2019 �4M2019�, compared to 49,062 and BYD taking a 3.6 percent share with its 1,655 sold cars. vehicles in the same period last year, according to figures from Japan�s Suzuki ranked ninth acquiring 3.4 percent market share, the Automotive Information Council �AMIC�. selling 1,562 cars. Finally, Mitsubishi captured 2.75 percent with Passenger car sales dropped 10 percent y-o-y to 31,349 units, its 1,259 purchased vehicles. with Chevrolet topping the charts with a 24.9 percent market Bus sales, however, climbed up 8 percent y-o-y to 4,504 com- share and a total of sold 11,500 cars. pared to 4,189 during the first four months of the year, as truck Nissan is among the ten top-selling brands holding a 12.6 per- sales also hiked 7 percent y-o-y reaching 10,589 units versus cent market share as it sold 5,856 cars during 4M2019, followed 10,062 the same period last year. Sales of locally assembled cars by Hyundai at 5,360 vehicles, or 11.5 percent share of sales, Toy- dropped 11.2 percent to 23,512 during the first four months of ota at 4,178 vehicles or 10 percent market shares, and Renault the year compared to 26,483 a year earlier. having sold 2,378 cars, with a 5.1 percent market share. The local automotive industry signaled a recovery last Peugeot came in sixth place as it sold 2,335 cars and owned a year following a slump that was exacerbated by the EGP 5 percent share of sales. Kia caught a 3.7 percent share in the devaluation in 2016. 12• Business Monthly - JULY 2019
In Brief Foreign Direct Investment into Egypt Fell 8.2% in 2018 Egypt retained its position as the largest recipient of foreign South Africa came in as the second largest recipient of direct investment �FDI� in Africa last year despite inflows fall- FDI with a 165.5 percent increase in inflows to reach $5.3 ing 8.2 percent to $6.8 billion, according to UN figures. UNC- billion, followed by Congo at $4.3 billion, despite a 2.1 per- TAD�s 2019 World Investment Report shows inflows mostly cent drop in inflows. Ethiopia topped the Eastern Africa went to the oil and gas sector, but large projects in other in- region, even as inflows declined by 18 percent, to $3.3 bil- dustries � including Nibulon�s $2 billion grain infrastructure lion. In Northern Africa, FDI to Morocco increased by 36 investment and Atraba�s $1 billion medical city � helped to percent to $3.6 billion on the back of inflows in finance diversify the country�s sources of foreign investment. and the automotive sector. Global FDI declined for the 2018 is the second consecutive year FDI has declined. In- third consecutive year in 2018, falling to a low of 13 percent vestment rose to a peak of $8.1 billion in 2016, before falling to $1.3 trillion, the lowest since the 2008 financial crisis. to $7.4 billion in 2017. Outflows of foreign currency have been The report attributes a large part of this drop-off to the more occasional over the past two years, decelerating slightly US tax reforms passed in 2017, which provided tax incen- from $207 million in 2016 to $199 million in 2017, but accel- tives to US multinationals to repatriate their foreign-held erating last year to $324 million. capital and invest it in the US economy. Egypt’s ready-made garments exports rise 2% y-o-y in Q1, 2019 Egypt�s ready-made garments exports rose two percent in the percent to $4.7 million compared to $13 million during the same first quarter of 2019 �Q1, 2019� to reach $406 million compared period the previous year. to $397 million in the same period of 2018. Belgium imports, however, rose by 5 percent to $6.4 million, The United States topped importing countries recording $224 compared to $6.2 million a year earlier. The value of garments million worth of ready-made garments, compared to $193 mil- exports to the Netherlands also rose by 1 percent to $4.9 million lion in the same period of 2018, an increase of 16 percent. in Q1, 2019 compared to $4.8 million in the same period of 2018. Spain�s imports followed, marking a 24 percent growth to Exports to African countries also dropped 58 percent to reach $39 million compared to Q1, 2018�s $32 million. $317,000 in Q1, 2019 from a high of $748,000 a year earlier. Ready-made garment exports to Britain and Ireland ranked Egypt was the third largest exporter of ready-made garments third despite a 17 percent drop in Q1, 2019 at $25 million com- in Africa in 2018 after Morocco and Tunisia. pared to last year�s $30 million. On the upside, Arab countries� imports of Egyptian garments Moving on to Canada, its imports of ready-made Egyptian rose 16 percent to reach $22 million compared to $19 million a garments rose 84 percent to reach $5 million compared to $3 year earlier. million the same period last year. Exports of ready-to-wear garments to the United Arab Emi- Overall, exports to European countries dropped nine percent rates rose by 334 percent to $7 million from $2 million during in Q1, 2019 to $123 million compared to $35 million in the same the same period in 2018. Kuwait�s imports from the Egyptian period last year. textiles rose 42 percent to $2.3 million compared to $1.6 million. Exports to Italy dropped 33 percent to $13 million in Q1, 2019 Meanwhile, Saudi exports dropped by 56 percent in Q1, 2019 to compared to $20 million in the same period last year. France�s $4.6 million compared to $10.6 million during the same period imports of ready-made Egyptian garments also dropped by 45 last year. Egypt’s ready-made garments exports (% increase) 84% 16% 24% 5% 1% Imports of Egyptian U.S topped importing countries Spain’s imports Belgium’s imports Netherlands’s garments rose 84% recording $224 mn worth marked a 24% rose by 5% to imports rose by to reach $5 mn Egyptian garments growth to reach $6.4 mn 1% to $4.9 mn $39 mn in Q2019 Netherlands Spain Belgium United States Canada Business Monthly - JULY 2019 •13
Emerging Trends 3D Printing Establishes Foothold in Egyptian Manufacturing As the technology produces custom parts in record time using stronger materials, including metals, has 3D printing advanced enough to give Egyptian industry a boost? By Ola Noureldin S ix years ago, Ahmed Adel, then 23, was sipping a tropical fruit drink at Farghaly juice bar in Nasr City with four of his high school buddies, when they decided to start a business based on 3D printing. Until recently, Egypt relied on costly imported printers, and the team believed that helping technical insti- tutes and university engineering facul- ties acquire and use affordable, locally built 3D devices could be a viable busi- ness model. Adel had earned his bachelor�s degree in mechatronics�a branch of engineering that integrates mechani- cal and electronic systems design�at 10th of Ramadan University. He and his partners won an EGP 150,000 grant �about $9,000� to build a proto- type of a digital light processing �DLP� printer that could be used by students to complete 3D projects. Throughout 2014, the business cre- ated by Adel and his partners� Mogassam�struggled. �It was a hard year for Egypt and the team began to fracture,� Adel says. �We started to question if the global demand for 3D printers could be mirrored here.� Seeking new investment, they revised their business plan. In 2015, the team applied to Misr El Kheir Foundation�s GESR Incubation program for money the printer. After thorough market Dental applications of 3D printing to test prototype printers. They won research, they decided to market their include fixing broken teeth, making the first tranche of another grant in printers to the dentistry sector, rather transparent aligners and night guards. August, using the capital to improve than educational applications. and creating crowns, surgical guides 14• Business Monthly - JULY 2019
Emerging Trends and models, says Amr Aziz, co- Khaled Ismail, who supplied a For the $12.7 trillion global manu- founder of Smile Design Academy. He $100,000 seed fund in June toward facturing market, 3D printing repre- says about 600 clinics and labs in achieving the targets of a three-year sents less than a tenth of a percent of Egypt have installed the technology. plan. total production, according to 3D In 2017, Adel met with a local dental The company started selling dental Printing Trends, an industry publica- products distributor and agreed to tag 3D printers prior to 2018, grabbing a tion. But the report also cites fore- along to an industry exhibition to 74 percent market share. Last year, casts that 3D printing could become a showcase Dent 1, Mogassam�s first Mogassam sold 60 DLP 3D printers to $125 billion industry. locally manufactured 3D printer for dentists, labs and dental X-ray clinics Industry leader HP announced oral health applications. He gave his for EGP 140,000 �about $8,400� each, plans to use 3D printed parts in its team an ultimatum, either sell at the Adel says, six times the revenue the internal supply chain, and Adidas trade show or halt operations alto- company had generated a year earlier. released a limited-edition sneaker gether. The company also started exporting with a 3D printed insole. �We sold five printers. The exhibi- to Kenya, U.A.E. and Sudan. 3D printing�s most significant inroads tion was an excellent starting point for This year, Mogassam released are happening at auto and aerospace Dentcase, a new version of the companies, with Bugatti showcasing a printer offering complete work- 3D printed titanium brake caliper; flow, an integrated dental comput- BMW announcing a 3D printed bracket er-aided design software and a for use in a commercial vehicles; and post-curing system. The company General Motors using 3D printing for also participated in the thousands of electric car parts. Porsche, International Dental Show in Audi and Mercedes-Benz use the tech- Cologne, Germany. Mogassam�s nology primarily for manufacturing team of seven has been taking spare parts. pre-orders since March, aiming to deliver printers and corollary materials this month. Beyond Prototypes Another Egyptian working to In Egypt, industries mostly use 3D achieve industry-changing results printing to develop prototypes, says by locally manufacturing 3D print- Hesham Abdel Aziz, founder of ers is 30-year-old Osama Kamal. ADMA Labs. �We had an edge,� he An electronics and communica- says. �No one in the market had a tions engineering Cairo sandstone printer that offered multi- University alumnus, Kamal was color printing.� immersed in the field of digital ADMA Labs targeted real estate fabrication as a student through companies that built large-scale mock- his part-time job at a factory in ups and maquettes for developers, 10th of Ramadan City. In 2015, including a Saudi company printing a three years after graduation, he 3D model of a large factory. The order started his company, Shisan, brought in $20,000. �The final prod- which specializes in designing and uct was not as sharp as the clients manufacturing fused deposition wanted, even though the price and modeling �FDM� printers with timeliness of a 3D order were compet- educational, medical and industri- itive, compared to traditional mock- al applications. ups,� says Abdelaziz. �I started an online portfolio to �There were times when we had no document the process of building orders at all. Even at the peak of stu- a machine, and that linked my dents� finals, the capacity of orders name with anything related to 3D was not how we imagined when we printing,� Kamal says. He sells his first decided to invest in the machin- Mogassam. We got a boost from word- printers to multinationals like General ery,� says Abdelaziz. of-mouth and sold 17 more printers Motors and Procter and Gamble. In 2017, a pharmaceutical company throughout 2017,� Adel notes. Printers manufactured by Shisan cost ordered 10,000 3D-printed promotional Mogassam got support from investor EGP 15,000 to EGP 45,000. gifts, but the order was dramatically 15 Business Monthly - JULY 2019 •
Emerging Trends scaled back due to its high price. ble results,� says Abdelmohsen. In his ity by importing more FDM printers At that point, ADMA decided to digital design studio course, more than from the Czech Republic. diversify production to print en masse 80 percent of students used 3D print- Orange Labs Egypt uses FabLab for to lower the cost, while still using 3D ing to develop models. research purposes to create mockups modeling. ADMA bought machines At Fablab Egypt�s small villa in and prototypes for an electronic water that could process rubber, which was Maadi, cosmetics manufacturer L�Oreal meter. The lab�s 3D printing cost per cheaper than the plastic used in 3D started submitting orders last year for gram ranges between EGP 6-10. printing. The company then opened a custom-made bottle holders. �Prior to FabLab Egypt also offers a regional lab production line using rubber and 3D printing, the holders were imported installation service for universities or started receiving orders of 10,000 and had to be redesigned and remanu- NGOs. In the past six years, the com- pieces or more, which drove down the factured whenever the product was pany set up 17 labs in the Middle East, per-unit price to EGP 10. rebranded each year,� says technical according to El Shehawy. Printing 50 customized staff tro- supervisor Mrehan El Shenawi. �When people open their minds to phies for Orange worth EGP 190,000 As FabLab Egypt expanded to new ideas,� he says, �there will always is the largest order in size for ADMA industrial applications, gears and cogs be room for innovation to boom.� to date, but Abdelaziz is still plugging away at fulfilling orders for local clients and regional ones in Saudi Arabia and Oman. �I realized that as much as 3D print- ing has a wow-factor, costs to do it locally are prohibitive for any applica- tions beyond prototyping,� Abdelaziz says. Research and Practice �3D printing is visibly changing the landscape of manufacturing and com- merce,� says Sherif Abdelmohsen, associate professor of digital media and design computing in the Department of Architecture at the American University in Cairo. �It empowers future generations, democ- ratizes innovation and accelerates mass customization.� AUC integrates 3D printing and additive manufacturing across the campus and the curriculum. At the Department of Architecture, 3D printing is integrated into courses as a tool for design, prototyping and model-making. Graduate students in engineering work with hands-on experimentation in the use of additive manufacturing techniques, and the student-led FabLab is equipped with digital fabrication tools offering 3D printing as a service to students. �By enabling this back and forth digital-physical exploration, students became the most ordered items. Until Unlocking Potential become immersed in their designs and 2018, the lab had only one machine, Egypt is positioned to become a 3D are better able to turn ideas into tangi- but with the increased number of printing pioneer in Africa and the Middle orders it was able to quadruple capac- East, says AUC�s Abdelmohsen. 16• Business Monthly - JULY 2019
Emerging Trends He points to Creative Hub Egypt at Abdelmohsen says Egypt�s 3D pio- One year after the company�s launch Cairo Festival City Mall as a prime neers can develop custom technology in 2015, founders Mohamed El example of how the Industrial that stems from local materials and Hossary and Ahmed Mohsen noticed Modernization Centre�s Innovation resources. an uptick in new businesses opening and Entrepreneurship program is sup- Omar Helal, founder of e-NABLE small 3D printing services, while the porting young designers and entrepre- Egypt, which makes 3D printed pros- focus on specialization and innovation neurs in building out 3D printing as thetic hands. However, worries about stagnated. part of strategic efforts to upgrade how to compete with giant companies Hossary and Mohsen took it as a local manufacturing. that entered the field decades ago. sign to pursue partnerships building Apart from its onsite FabLab, the �What we are trying to manufacture is on the existing 3D community in hub offers programs for building tech- already obsolete on an international Egypt rather than enlarging their lab nical and business capacity, product level,� Helal says. �Multinationals direct in New Cairo. Today, the core team development workshops, co-working their R&D investment toward digital includes seven people, but 30 others spaces, B2B networking, advice and fabrication, so there is no way we would are available work alongside them other services, says George Mounir, reach their quality or technology.� depending on project demands. To move ahead, many experts say the �We decided the technology does industry needs to use materials other not have to be in-house and focussed than plastic, such as sand, clay, and on our competitive advantage; conve- ceramics. nient service for the end-user,� El Abdelmohsen agrees, noting the mis- Hossary says. �We strive to make the conception that 3D printing technolo- tool accessible alongside educating gy in Egypt is only related to small-scale people on its various applications.� production and cannot be used for big The company offers an online on- structures. He adds that manufacturing demand service where clients can is being transformed by large-scale upload a design on the company�s robots using hardware, such as extrud- website where the team then responds ers; arc welding; and 3D printing pens. with a price and delivery schedule. �Efforts at research labs in Europe, Orders usually take one to three busi- for example, have achieved amazing ness days at Etba3ly, and the company results with the 3D printing of bridges, regularly refers orders to other print- as well as rapid 3D printing of one- ing services when technologies other story houses in China, the U.A.E. and than FDM or acrylonitrile butadiene Saudi Arabia,� Abdelmohsen says. styrene �ABS� are involved. If clients In Egypt, Etba3ly 3D is assessing the don�t have a design ready or post- market to see if it can expand to large- processors for painting, plating, pol- scale production. �Machines are accessi- ishing or welding, Etba3ly connects ble to shift 3D printing from prototypes them with 3D modelers, students and to the manufacturing of huge, complex, professionals. functional parts,� El Hossary says. Etba3ly 3D prints spare parts and Apart from financing difficulties, sandcasts models for companies importing 3D printers can be an �excru- including Dell, Heinz, El Sewedy ciating process� due to national security Electric, Kandil and Keryazi. It concerns including a �misplaced� fear the charges EGP 8 to EGP 20 per gram. devices could be used to counterfeit cur- The beauty of 3D printing, says El rency, says Mohamed El Hossary, CEO of Hossary, is that all processes�from pro- Etba3ly 3D. He says printers can be stuck totyping to production�are driven by a in customs six months or more. single digital design refined through analysis, feedback and testing. Utilizing Community Kandil, Egypt�s leading supplier of Etba3ly�s business model is based on galvanized steel, changed its business public relations supervisor at leveraging an improvisational commu- model and operation to utilize 3D Creative Hub. About 38 projects nity of designers, post-processors and printing last year after using Etba3ly have been designed and printed at printing services. several times contributing to a 35 per- the hub. cent jump in orders compared to 2017. 17 Business Monthly - JULY 2019 •
Emerging Trends Among partnerships El Hossary used last year is one with e- NABLE Egypt. Along with Enactus Cairo University, Giza Systems Education Foundation and Drosos Foundation, they started Project Nitrous to involve people with disabilities in the process of digital fabrication. They launched a FabLab where disabled people make their own prosthetics, then sell them to gen- erate a sustainable income. They also collaborate with government schools to 3D print aids for visual- ly impaired students and produce prosthetic hands for refugees in Egypt and Syria. Since the initiative�s launch last year, e-NABLE and Project Nitrous have supplied about 30 individuals with devices to assist with everyday challenges, says Helal, founder of e-NABLE Egypt, adding that social accep- tance of a colorful, Marvel Comics-themed hand is a chal- lenge. �We are trying to provide a bet- ter device that looks more natur- al,� he says. �We also are looking into other resources such as myo- electric sensors, which use muscle signals to power prosthetic hands.� As awareness of the applications of 3D printing grows, more com- panies are adopting the technolo- gy. As a result, lead times between when clients confer with Etba3ly about how they can assemble models, parts and products, and when they start placing orders is shortening, El Hossary explains. �Last year, our average was six months between presentations and orders, it�s already gone down to four,� he says. �By 2020, we hope to narrow the awareness-to- action timeline down to two months.� n 18• Business Monthly - JULY 2019
Emerging Trends 3D Printing - A Business Monthly Primer By Ola Noureldin A sked how he would explain 3D printing to his nieces and nephews, Omar Helal, founder of e-NABLE Egypt says: �It�s like building a loaf of bread slice by slice.� 3D printing, also known as additive manufacturing, is a manufacturing process where the �press� creates three- dimensional objects by depositing materials layer-by-layer in accordance with a digital model. In our intercon- nected world, the ability to quickly modify products to adapt to a variety of cultures and climates is crucial. Helal explains that this flexibility allows additive manufacturing to offer personalization, sustainability, economies of scale and complex and prototypes is embodied in Fused Meanwhile, another type of 3D design options. Deposition Modeling �FDM� printers. printing is done through large indus- Hesham Abdelaziz, founder of �You can think of the process as if try- trial Digital Light Processing �DLP� ADMA labs, says 3D printing is elimi- ing to make an object using a tooth- machines. CEO of Mogassam, Ahmed nating expensive tooling costs permit- paste tube and your right and left Adel, who locally manufactures DLP ting designers to test the market, do hand,� explains Osama Kamal, the printers for dentistry applications, small production runs, and finance first manufacturer of FDM 3D print- says this type of device uses a laser to new products via crowdfunding. ers in Egypt. melt, or sinter, thin layers of metal or �It is also less risky as it is relatively �The toothpaste is analogous to the plastic powders. More brittle than easy to change designs at the proto- filament, the tube is the extruder, your FDM, they produce parts with high typing phase without compromising left hand is the build platform, your dimensional accuracy, intricate details, more formal and expensive manufac- right hand and arm are the motion and a very smooth surface finish ideal turing orders,� Abdelaziz adds. stage,� Osama adds. for visual prototypes. Helal from e-NABLE explains that FDM squeezes out a spool of fila- Depending on the size of the part traditional manufacturing methods are ment that is loaded into the printer and the type of printer, a print usually subtractive. This means significant mate- and then fed to the extrusion head, takes about 4 to 18 hours to complete. rial is wasted during the assembly equipped with a heated nozzle. Once 3D printed parts are rarely ready-to- process. By contrast, 3D printing�s addi- the nozzle reaches the desired temper- use out of the machine though. They tive process only use the supplies needed ature, a motor drives the filament often require some post-processing to for making the model. Most 3D printing through it, melting the material. achieve the desired level of surface materials can be recycled and repurposed �Each layer is built on top of the layer finish. for subsequent printed objects. before, creating a solid form represent- Each 3D printing process is compat- ing the virtual 3D model in all of its ible with different materials. Plastics, complexity and detail without requir- both thermoplastics, and thermosets Types of 3D Printing ing additional forms of machining and are by far the most common followed The most cost-effective way of pro- treatment necessary in traditional by metals. Some composites and ducing custom thermoplastic parts forms of manufacturing,� he says. ceramics can also be 3D printed. n 19 Business Monthly - JULY 2019 •
In Depth Fixing the export support formula After years of grumbling, the government is retooling its dormant export subsidy program. Egyptian manufacturers say measures are crucial for bottom line profitability. By Tamer Hafez M ohamed Farahat, a 45- unsuccessful this time, I would have been working on a retooled version to year-old grower and stopped exporting because I would be implemented this month. �Exports exporter of onions in have no money to work with any- are a matter of life or death for Egypt�s Dakahlia Governorate, more.� economic stability,� says Hossam was relieved when he finally received Farahat is in the tough position of Farid, an adviser to the minister of part of his export subsidy payment having to sell his onions at cost to trade and industry for micro, small after seven years of delays. �I hadn�t Arab countries as part of his strategy and medium enterprises. He is also received my subsidy payment since to increase sales by an average of 10 responsible for implementing the 2013,� he says. �Now, I am just waiting percent annually. His profit margin is revised export subsidy program newly for 2017 and 2018 payments.� entirely dependent on the Ministry of branded as a �repayment of costs� pro- Obtaining it was a bureaucratic ordeal, Trade and Industry�s Export gram. �When drafting this system, we yet Farahat was persistent. �This is my Development Fund �EDF�. �All the sat with all export councils and got eighth trip to Cairo this year alone to other onion growers and �small-scale� 100 percent approval on how the new follow up on the subsidy payment. It exporters I know are in the same posi- subsidy would work,� says Farid. took three days of running around var- tion,� he explains. ious government agencies until I got Acknowledging inefficiencies in the Subsidized Exports the money,� he says. �If I had been subsidy regime, the government has The idea of government reimbursement 20• Business Monthly - JULY 2019
In Depth for costs that exporters incur to boost in North and South America, the accumulated over the years,� explains their competitiveness abroad was Middle East, and Europe. Farid. introduced in 2002. The program cov- Although Universal Household ers up to 10 percent of a company�s Equipment is a large-scale manufac- Second Attempt export bill with the amount deter- turer with a strong presence in Egypt The state passed a new export subsidy mined by the product and barriers to and a long history of exporting, law last year to make the export sub- entry in the destination market. Chairman Yousri Kotb says the com- sidy more effective. But the legislation After a year of introducing the pany still depends on EDF money to includes complex provisions and tight- subsidy, goods sold abroad were val- stay competitive abroad. Universal ens eligibility requirements. Officials ued at about $6.16 billion, according Household�s sales outside Egypt say they aim to increase exports from to the World Bank. Meanwhile, the account for nearly 35 percent of the $25.8 billion in FY 2017/2018 to $55 bil- export subsidy budget was EGP 400 entire sector�s exports. The substantial lion in five years. million, with 1,000 companies bene- market share should produce enough One significant change in the new fiting from it, according to Farid. By economies of scale to reduce the com- system is exporters will be offered a FY 2017/2018, exports reached $25.8 pany�s cost per unit, making the sub- variety of support options in addition billion with a subsidy budget of EGP sidy more of a bonus than a necessity. to traditional cash payments directly 3.6 billion. About 2,000 companies Kotb mainly blames rising production to companies. That budget will be 40 benefited. costs due to recent �significant� reduc- percent of the EGP 6 billion allocated As more exporters became aware of tions in energy subsidies, coupled with for subsidies under the new program. the program, the subsidy value high inflation, taxes and interest rates, Meanwhile, 30 percent of the over- increased from 6.5 percent of total for his firm�s increasing dependency all budget is earmarked for non-cash exports in FY 2002/2003 to 13.9 per- on state support. subsidies, such as the trade ministry cent in the last fiscal year. For FY paying taxes and customs on behalf of 2018/2019, the export subsidy budget Administrative Woes the exporter. The ministry can cover was EGP 4 billion, but this year�s Relying on the export subsidy has its the exporters� loan interest directly export figures are not yet available. risks due to payment delays that can with banks. Additionally, this portion Not all industries benefited equally stretch over three years and is delaying of the budget can secure industrial from subsidy funding. According to Universal Household Equipment plots and treasury bills, which would Farid, seven sectors got the most from expansion plans. �We are not investing be given to eligible exporters at no the subsidy: engineering, chemicals, this year in new facilities, one factor charge. cotton ginning, textiles, ready-made being the late subsidy payments. The remaining 30 percent pays for garments, granite, petrochemicals and Instead, we are focusing on increasing services to exporters, including train- construction materials. The value of sales from current production lines,� ing courses and the expenses of par- Egyptian goods in these sectors explains Kotb. ticipating in international exhibitions topped $5.8 billion in FY 2017/2018, SFII operates at 60 percent capacity and fairs. comprising 22.5 percent of all exports. due to late state-assistance payments. The other crucial change from the �Their huge contribution to exports is �We definitely need a more �timely outgoing system is the new subsidy partially due to the subsidy. It is mak- paid� subsidy program to reach full program is valid for only one year. ing them more competitively priced capacity, which would translate to During the first quarter of every year, abroad,� says Farid, who declined to more investment in the business,� says the fund�s performance will be reveal how much export subsidy they Sherdy. reviewed by the Cabinet, Ministry of receive. Farid acknowledges delayed pay- Trade and Industry, and export coun- Exporters from all sectors increas- ments are a reality. �The outstanding cils. If needed, the ministry would ingly depend on subsidy assistance. value of approved late payment sub- modify EDF executive regulations for �Our entire pricing model relies on missions is about EGP 7.8 billion,� he the following 12 months. �This will getting this subsidy,� says Youmna el says. Meanwhile, some export council allow us, for example, to subsidize Sherdy, chairman of Special Foods heads estimate the total value of late shipping to Africa until we reach set Industries International �SFII�, a small subsidy payments at EGP 22 billion. targets. The following year we could processed-foods exporter. �Without Farid says the delays can be attrib- reduce this subsidy and use the money this money, we can�t compete with the uted to poor economic performance in elsewhere,� says Farid. �From the Moroccan and Turkish companies that the wake of the 2011 and 2013 revolu- onset, we realized this program must benefit from dedicated state subsidy tions, and the 2015 foreign currency be flexible to accommodate each sec- programs.� SFII exports its entire pro- crisis. �The problem got worse tor�s needs in an ever-changing world.� duction of olive-based products, because exporters didn�t stop working, In addition to annual assessment including pickled and stuffed olives, as and therefore their payments due meetings, MTI will follow up with well as pickled peppers to 20 countries Business Monthly - JULY 2019 •21
In Depth export councils every two or three and those opening new export mar- introduce sector-specific customiza- months to identify problems as they kets will see their subsidy payments tion within the operational policy doc- happen, according to Farid. increase by 50 percent. Products with ument of the new program. The third change in the new pro- more than 40 percent locally sourced gram is that exported products eligible components will receive a bonus equal Lingering Concerns for the subsidy must have 40 percent to between 1 percent to 12 percent of Farid believes the new export subsidy of their components sourced from their subsidy bill. SMEs get an extra 1 program will have an immediate posi- local manufacturers. This compares to percent, while exporters to specific tive impact on the seven major sectors 25 percent in the outgoing system. In destination markets get 10 percent on benefiting from the outgoing export return, the subsidy coverage range is their shipping bills only. �These incen- subsidy system. In the long term, the better in the new regimen. It starts tives are not mutually exclusive. Smart renewed system should help other from 8 percent until 12 percent of the exporters would always try to be eligi- export bill. That compares to a 1 per- ble for as many as possible,� says Farid. cent to 10 percent subsidy in the out- He says these new features derive going system. �The �new system�s� sub- from benchmarks found in export sub- sidy percentage depends on which sidy programs implemented by trading region of the country the exported partners in Europe, North and South product assembled or harvested, and America, and Asia. Yet, one apparent how much value was added, and where omission is any plan to roll out sep- will it be sold abroad,� says Farid. arate subsidy programs tailored The regulatory document stipulates for specific sectors. Farid that exporters based in Upper Egypt explains the idea is to 22• Business Monthly - JULY 2019
In Depth industries, such as property market- months to secure a country-of-origin export bill,� says el Sherdy. �However, ing. In anticipation of the move, real certification to be able to export and it they give us the most exposure, estate executives formed their own must be renewed for a hefty fee every which is particularly useful when we export council last year to encourage year. Additional issues include separate are opening new markets.� Farid, the foreigners to buy property in Egypt. licenses required for each product government official, points out that �Exporting real estate is a new idea shipped abroad and each destination last year�s trip to a Nairobi exhibition that can greatly benefit from the market. �Neither the new law nor its generated nearly 25 percent of �right� type of export subsidy,� says regulations say anything about expe- Egypt�s annual exports to Kenya. Farid. diting this process, making it more For Magdy Tolba, head of the Enthusiasm for the changes is not convenient, or cheaper,� says el Sherdy. Textiles and Garments Export universally shared. �Despite what the Another concern is the dollar value Council, one major benefit of the government is saying, the new subsidy of the EGP 6 billion subsidy budgeted new program is that exporters can program may prove useless or unfeasi- for FY 2019/2020 compared to that of choose the type of support they ble for many exporters,� says Ali Eissa, the EGP 3.1 billion export subsidy want. �Some companies are more head of the Egyptian Businessmen�s budget in FY 2015/2016 before the concerned about getting a new plot Association. �Some new entries are pound lost over half its value. �In dol- to expand. Others may have low prof- worse than in the previous system.� lars, both budgets are roughly the it margins or a bad year, and hence One example is that unused same,� says el Sherdy. �In that respect, prefer additional income from trea- funds from the export subsidy we are going backward.� sury bills,� he says. budget from previous years She also complains about how com- The impact of the new initiatives would not roll over to the new ponent parts of the subsidy budget ultimately rest on effective on the one. �The current system are allocated. According to el Sherdy, ground implementation. For Abdel allows this. So we can catch up most exporters, especially the smaller Hamid el Demerdash, head of the the year after, safe in the knowl- ones, would prefer direct cash pay- Agriculture Export Council, the best edge that the money is there,� ment. �I think �non-cash incentives� thing about the new program is that it says Eissa. will likely take a back seat until we can be modified every year to respon- He points out there is no way come to terms with our new cost sively address problems that arise. �For to forecast how much money the structure,� says el Sherdy. �Therefore, the longest time, we have been asking EDF would have next year, nor with cash payments capped at only 40 for such flexibility,� he says. However, the eligibility terms and condi- percent of the total subsidy amount, el Demerdash hopes ongoing changes tions. �We likely will not know any- the money will likely run out faster won�t affect existing positives. �This is thing about the new changes to the than in previous years.� vital to the program�s success,� he says. subsidy program before the new year El Demerdash, however, believes starts. Worse, the government may decide to freeze it for one year, and we Hoping for the Best the government will get it right this On the plus side, el Sherdy believes time. �For the first time, the president wouldn�t know about it until it is too allocating a separate budget for train- and prime minister are directly late.� ing and other services should relieve involved in the process, so I hope Some criticize vague language in the her of having to pay for teaching new there is now enough clout to solve our technical details of the governing doc- hires. �We partially pay for those administrative problems on the ument. �We should not have to be ask- courses because we are part of several ground permanently,� he says. ing for such basic clarifications just vocational training initiatives with From a statistical perspective, the weeks before the new system is foundations, associations and the gov- critical benchmark for the success of applied,� says Mahmoud Bazan, a ernment,� she says. �Yet it still is a the new program is to increase the board member of the fast moving con- noticeable cost for us.� annual growth rate from about 10.5 sumer goods export council. �This is a The new export initiative bundles percent, expected in FY 2018/2019, to worry for us. Also, the new program the international exhibitions and an average of 20 percent in the next doesn�t tackle the administration of fairs budget with training as a sepa- five years. �It is a huge task,� says dispersing money. And that is at the rate line item in the subsidy budget. Farid. �Therefore, we have to be care- core of our problems with the outgo- �For us, 60 to 70 percent of our ful with tailoring the subsidy every ing system.� export budget goes for attending year to accelerate exports of slow- El Sherdy, the olive exporter, agrees these international events. They are growing sectors without impacting with Bazan. She points out it takes the most expensive item on our the high-fliers.� n Business Monthly - JULY 2019 •23
Investor Focus EGX Investors Assess Exporters By Tamer Hafez Data provided by Shuaa Securities-Egypt W hen it comes to production. To achieve that, it will EGP 674.77 million in 2017. However, buying stocks of start a Sub-Saharan Africa sales initia- according to an EGX disclosure filing in companies export- tive. That would increase OWsubsidy April, the company�s first quarter of ing half their pro- bill by 50 percent under the new sub- 2019 saw year-on-year standalone profits duction or more, Egyptian Exchange sidy law. drop 33.35 percent to EGP 215.3 million, �EGX� investors are influenced by a An exporter of 59 percent of its MOPCO has yet to report on its sub- firm�s ability to secure the state sub- production, Dice Sports and Casual sidy payment status. sidy. Government support is vital to Wear has seen its stock drop from As a result, MOPCO stock an exporter�s financial health; with- EGP 4.95 in June 2018 to EGP 2.25 in dropped from nearly EGP 100 in out it, some may cease selling abroad. June 2019. June 2018 to EGP 66 a year later. In Here we focus on four EGX-listed That was mainly because the com- November, the company was exporters, where over the past 12 pany, as of March, had not yet removed from the MSCI Small Cap months both stock prices and busi- received any of its subsidy, which index, which foreign investors use to ness decisions were informed by totaled EGP 125 million as of make investment decisions in risky export subsidy developments. December. Dice was forced to take and emerging markets. By the end of 2018, Oriental EGP 25 million in loans to cover Egypt Aluminum �EGAL�, which Weavers �OW�, which exports about operating costs. The company is wait- exports about 59 percent of its pro- 62 percent of production, received ing for EGP 50 million in value- duction, has been struggling for the EGP 136 million out of EGP 528 mil- added tax �VAT� reimbursements. past year due to energy cost hikes lion in outstanding subsidy support. That delay forced Dice to take an now accounting for 40 percent of The stipend helped OW stock additional EGP 10 million loan to production costs. The company�s reach EGP 10.4 by June, up from cover expenses VAT should have prices have eroded its competitive- EGP 7.25 in October. The share price paid. ness in global markets, and EGAL began increasing when word circulat- In 2018, the company achieved a has yet to report on whether it ed the company would bank some of net profit of EGP 160 million, com- received the export subsidy. its subsidies by the end of 2018. pared to EGP 178.4 million in 2017. In the first three months of 2019, the That cash infusion was vital. The Of the four Investor Focus compa- company reported an EGP 43 million company reported in its first-quarter nies, Misr Fertilizer Production Co. loss after recording an EGP 715 million EGX disclosure that export volume �MOPCO� is the most dependent on profit a year earlier. That loss compares increased nearly 9 percent, yet the exports and the state subsidy. It sells to EGP 289 million in profit during the value dropped by almost 9 percent. nearly 75 percent of its production last three months of 2018. Over the past That meant income from selling outside of Egypt. The rest is sold to 12 months, the stock price dropped abroad was practically the same dur- the government at regulated prices. from EGP 34 to EGP 15. ing that time frame. The drop in Production costs rose by 19.2 per- To find a way out, the company�s value was because OW offered sea- cent since November, when the state chairman, Abdel el Zaher Abdel Satar, sonal discounts due to fierce interna- increased annual export license says EGAL aims to raise exports to tional competition. Including the renewal fees by 300 percent. 70 percent of total production by subsidy, export revenue topped EGP MOPCO, in turn, raised prices, mak- expanding in the EU, adding that in 136.3 million. ing them less competitive abroad. an ideal world his company would In 2019, OW aims to increase In 2018, the company achieved a net target all of its production toward exports to about 70 percent of total profit of EGP 3.17 billion compared to external markets. n 24• Business Monthly - JULY 2019
InFocus In Partnership with Base Erosion and Profit Shifting (“BEPS”) T hanks to technology, free capi- domestic and international instruments Accordingly, MLI signatories must tal movement, gradual removal better aligning taxation with economic automatically adopt the changes into of trade barriers, the integra- activity and value creation. their respective DTTs, without renego- tion of national economies and markets Coordination is the main objective of tiating. Egypt has approved the MLI, is increasing. That trend is extending to the BEPS project, which is a new-nexus entailing that changes brought by the corporations, enabling multinational of rules designed for taxation coherence. BEPS project would impact many of its enterprises �MNEs� identify lucrative The BEPS project aims to complement DTTs. opportunities worldwide. That allowed existing standards, such as provisions There is no obligation to adopt BEPS, companies to develop one global busi- under DTT agreements and local laws. but given its impact; countries that do ness model that works everywhere. The BEPS action plan is a 15 point not adopt it, or fail to work on changing International tax standards are mechanism designed to tackle vital tax regulations to reflect global norms reflecting this intensified integration, international tax issues. will lag behind global standards and like- gaps and friction occur when sovereign- The changes are immense; requiring ly suffer adverse consequences. ty issues arise between parties operating international transparency, effective and With BEPS, there have been signifi- in different countries. Increased simultaneous implementation. cant changes introduced into the taxa- accounting sophistication in tax plan- Countries need to implement these tion world. For businesses, aggressive ning and tax avoidance schemes and also changes in parallel to eliminate tax avoidance techniques will no longer complicate cross-border tax payments. exploitable tax code gaps that have in pass muster under the BEPs rules. Illegal practices exploit ambiguity the past caused frictions between gov- Businesses in Egypt and all over the from the interaction of different tax ernments. world are challenged, and even denied rules and Double Tax Treaties �DTTs�. Realizing the importance of a global benefits under DTTs agreements when These Base Erosion and Profit Shifting coordination in plan implementation, they are abused. Reported transactions �BEPS� avoidance strategies enable the OECD and G20, in 2016, developed must reflect economic and commercial MNEs to minimize their tax burden, the BEPS inclusive framework which reality so that levied taxes are in line eroding government revenue bases by allows additionally for non-OECD with the value they create in the strategically transfering profits. countries to benefit from the pact. domestic economy. Tax authorities are BEPS schemes lead to �double non- Once signed, the concerned country exchanging information about taxpayers taxation� outcomes when income is not must satisfy four basic requirements. and implementing other mechanisms to taxed at all or at minimal rates failing to They stop harmful tax practices, pre- ensure that commercial arrangements reflect the firm�s economic reality at the venting treaty abuse, and ensure transfer reflect economic reality. jurisdictional site of created value. pricing documentation among others. Therefore businesses in Egypt need Recently, the pervasiveness of BEPS Over 125 countries signed the BEPS to thoroughly understand how such has come under intensified scrutiny, inclusive framework, including Egypt. changes can impact their day to day especially in high-tax jurisdictions. The OECD developed the operations and business activities. Accordingly, tax authorities and interna- Multilateral Instrument �MLI�. It aims As the BEPS project is applied global- tional bodies like the OECD are to modify the application of thousands ly, countries, taxpayers, and MNEs are advancing changes to existing rules. The of DTT agreements to effectively elim- all changing procedures. Responsive modifications aim to address weakness- inate double taxation, counter treaty businesses are modifying revenue es in the current global system. abuse, and improve dispute resolution reporting structures and international In 2013, G20 finance ministers asked mechanisms. MLI also provides flexibil- capital transfers certifying that they OECD to develop a unified action plan ity to accommodate specific tax treaty report actual transactions of economic to address BEPS issues. The resulting policies introducing BEPS into DTTs substance and avoid designing accoun- program provides governments with without having to revisit each. tancy practices mainly to evade taxes. n Business Monthly - JULY 2019 •25
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