EXHIBITOR BROCHURE 9 - 12 JANUARY 2020 ROYAL PHUKET MARINA - Thailand ...
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9 - 12 JANUARY 2020
ROYA L P H U K E T M A R I N A
EXHIBITOR BROCHURE
W W W .T H A I L A N D Y A C H T S H O W . C O M
FACTS & FIGURES
VISITORS
5 , 3 0 0
1,000+ METRES OF YACHTS ON DISPLAY
60 YACHTS, BOATS & WATERCRAFT
ON DISPLAY IN THE MARINA
90+ BRANDS
12,500
SQM TOTAL LAND
ON SHOW & ON-WATER EXHIBITION SPACE
EXHIBITOR CATEGORIES
30% 19% 18% 10% 7% 5% 11%
YACHT YACHT YACHT PROPERTY FASHION /
HEALTH &
BUILDERS / BROKERS / EQUIPMENT / REAL FINE ARTS / OTHERS
WELNESS
SHIPYARDS CHARTERS / SERVICES ESTATE JEWELLERY
FACTS & FIGURES 2
WHY EXHIBIT? As Thailand’s premier luxury lifestyle event, the Show offers exhibitors a variety of unique experiential opportunities. From brand visibility to your existing clientèle and credibility, exhibiting at the building a more established Thailand Yacht Show affords and reputable brand. you and your business many With both B2B and B2C benefits. objectives, the Show attracts Whether you’re looking to major players from the region, establish your presence in the such as potential buyers and region or expand into a new traders, professionals from market, the Thailand Yacht the maritime and luxury Show provides a powerful markets, local villa owners, platform for meeting new business decision-makers customers, reaching out to and captains and their crews. ■ ATTRACT LOCAL AND INTERNATIONAL HNWI’S WITH DIFFERENT PASSIONS AND INTERESTS. ■ CREATE AND EXECUTE AN INSPIRING, HIGH-END LIFESTYLE ENVIRONMENT. ■ ENHANCE YOUR IMAGE BY POSITIONING YOURSELF WITH OTHER PRESTIGIOUS BRANDS. ■ EXPERIENCE AN ATMOSPHERE OF CREATIVITY AND FUN WITH LIKEMINDED INDIVIDUALS. ■ PROMOTE YOUR BRAND TO A REGIONAL AUDIENCE AND INCREASE YOUR BRAND VISIBILITY. UNIQUE ACTIVATIONS The fifth edition of the Thailand Yacht Show will be a truly immersive experience for both newcomers and seasoned aficionados alike. The Show offers a first-class, face-to-face marketing platform that will attract large numbers of visitors looking to learn about and invest in the yachting and boating lifestyle. This concept is at the core of the Show experience and will not only help yacht sales, but will also serve to introduce new people to the world of yachting. ■ ART INSTALLATIONS ■ LIVE RADIO INTERVIEWS ■ CLASSIC YACHTS ■ MARINE CONSERVATION WORKSHOPS ■ DEMONSTRATION PLATFORM ■ MEDIA PARTIES ■ DISABLED SAILING WORKSHOPS ■ PANEL DISCUSSIONS ■ EXHIBITOR PARTIES ■ SAILING WORKSHOPS ■ FASHION SHOWS ■ TASTINGS OF WINE FINES & CHAMPAGNE ■ FOOD & BEVERAGE AREAS ■ YACHT & SUPERYACHTS PARTIES ■ INTERACTIVE DEMONSTRATIONS ■ KIDS PLAY AREAS & ACTIVITIES ■ LIVE MUSIC & ENTERTAINMENT 3 WWW.THAILANDYACHTSHOW.COM
GEOGRAPHICAL BREAKDOWN
23% 12%
14%
6%
4%
RUSSIA
ASIA
EUROPE
5%
63%
4%
63%
AMERICAS
1% ASEAN
2%
1%
2%
EXHIBITORS (%) REST OF WORLD
AUSTRALASIA
VISITORS (%)
MAIN INTEREST* TYPE OF VISITOR
BOATING IN GENERAL 35% LOCAL PUBLIC 5% 33%
MARINE EQUIPMENT 18% OVERSEAS PUBLIC 5% 24%
BUYING A BOAT 16% LOCAL TRADE 27%
BOAT CHARTER 10% OVERSEAS TRADE 16%
LIFESTYLE PRODUCTS 9%
PROPERTY 7%
60+ COUNTRIES REPRESENTED
OTHER 5% FROM ALL OVER THE WORLD
MEDIA EXPOSURE
20+ THB 134.6
PR VALUE
MILLION
MEDIA PARTNERS W O R T H O F
GUARANTEED EXPOSURE COVERAGE ACROSS
THROUGH OUR GLOBAL NETWORK A L L P L AT F O R M S
7.9 MILLION REACH ACROSS ALL PR AND
SOCIAL MEDIA CAMPAIGNS
WHY EXHIBIT? 4
MARKETING
CAMPAIGN & REACH
The Thailand Yacht Show team is
committed to promoting the event, its
partners and supporters to both local
and international visitor audiences.
Our underlining strategy will combine content marine related and luxury lifestyle publications
marketing with targeted advertising campaigns throughout the Asia Pacific region. In addition,
across a range of media and platforms. From our social media and online marketing outreach
billboards to radio interviews, social media will promote the Show and drive awareness,
to adverts, a visually striking and informative while showcasing our exhibitors’ and supporters’
campaign will be produced to consolidate the content too. Afterall, your news is our news!
brand’s presence locally in Phuket and overseas.
Our frequent e-newsletters, sent to a
The Thailand Yacht Show has a wide reach through targeted database of over 20,000, will provide
its multi-platform campaign, which will include both show participants and visitors with a
advertising and editorial coverage in various reliable source of up-to-date information and
latest features.
E-NEWSLETTERS
SOCIAL MEDIA
60,580 likes 10,345 followers
60,711 followers 548 posts
5 WWW.THAILANDYACHTSHOW.COM
PHUKET: THE
JEWEL OF THAILAND
Celebrating its fifth anniversary, the Thailand Yacht Show has
united the country’s marine industry around a single show,
held in Thailand’s premier yachting destination.
huket is the centre for Thailand’s marine industry and has witnessed
P a rapid growth in related businesses, from marine engineering and
services to charter companies, marinas and berthing to rigging,
sail-making and repairs. Its location at the heart of South East Asia makes
it an ideal base for tourists looking to explore some of the region’s most
beautiful sailing grounds whilst the ready source of skilled shipwrights,
engineers and crew has made it the first port of call in Asian waters for
seasoned sailors and captains.
The yacht market in Thailand, supported predominantly by expatriates and
international tourists, relies heavily on imported yachts and it is no surprise
that some of the world’s leading yacht brokers are based on Phuket. The
Thailand Yacht Show continues to drive the Thai Government’s ambition
to make Thailand the principal destination for yachting in Asia and the
winter destination of choice for superyacht owners and charterers from
around the world.
THB 300 MILLION THB 3 BILLION 10,000
PER YEAR SPENT PER YEAR SPENT ON ASSOCIATED JOBS
ON BERTHING YACHT SERVICING AND IN THAILAND’S
MAINTENANCE MARINE INDUSTRY
2,000 THB 2 BILLION 50+
NUMBER OF YACHTS PER YEAR VISITOR NUMBER OF YACHT
IN THE ANDAMAN SPENDING BROKERS IN THAILAND
6 WWW.THAILANDYACHTSHOW.COM
Thank you to all of our exhibitors, partners
and supporters for contributing to the
Show’s success and we look forward to
seeing you again in January 2020!
The vision of the organisers of TYS With the energy and enthusiasm We are proud to sponsor TYS and
and the way to develop the market of the organisers who work on to show our commitment to create
here is very much in sync with our this project throughout the year, new opportunities that will boost
own, so we are fully behind it. We we are confident that the annual Phuket’s economies. By growing
see the Show becoming the major Thailand Yacht Show will continue the marine tourism industry, we
large yacht event in the region to help develop an extremely will attract quality visitors and
and will continue supporting it valuable high-end nautical tourism high-end leisure tourists with
going forward. for Thailand. significant spending power.
Joshua Lee Phakaphong Tavipatana Apichart Chirabandhu
MANAGING DIRECTOR & FOUNDER GOVERNOR ADVISOR
LEE MARINE CO. LTD. PHUKET GOVERNMENT MINISTRY OF TOURISM & SPORT
I am pleased to say we made Multihull Solutions were very pleased This is my third year in a row at the
some sales during the Show to participate again as an exhibitor. yacht show here and it’s getting
itself and have a number of The quality of visitors was top rate bigger every time. It is a great place
other negotiations to conclude. and our vessels received great to connect with the community
Our charter team also saw a big exposure. The joining together of and get to know about the latest
increase in bookings during the all three events is a definite winner innovations hitting the market in
Show and Phuket remains the for all involved and we look forward terms of boat technology. It also
premier charter destination in Asia. to next year’s Show. makes for a great family vacation.
Richard Allen Andrew de Bruin Tim Williams
GENERAL MANAGER GENERAL MANAGER VISITOR
SIMPSON MARINE (THAILAND) CO. LTD. MULTIHULL SOLUTIONS ASIA BOAT OWNER
TESTIMONIALS 7EXHIBITION HALL
From making deals in the Exhibition
Hall to networking with clients on the
Boardwalk, the Thailand Yacht Show is
the largest exhibition ever held in Phuket.
H G
F
34 36 16 E 15 15B
33B 17A 15A
D 14
35 31B 33A 17B
32 18 12 13
31A
C
19A 11 9
29
30
19B 10
AB
28 2 4 8
27 20
26 21A 7
R
25 24 23 22 21B 1 3A 3B 5 6
8 WWW.THAILANDYACHTSHOW.COMON-WATER DISPLAY
With berths for over 50 yachts - and
additional space for superyachts at Koh
Rang Noi - the Thailand Yacht Show is
in a class of its own.
EXHIBITION HALL
E14 E13 E12 E11 E10 E9 E8 E7 E6 E5 E4 E3 E2 E1A
E15
E1B
L4 L5
L3 L6
L2
D13 D12 D11 D10 D9 D7 D6 D5 D3 D2 D1
C14 C13 C12 C11 C9 C7 C6 C5 C4 C3 C2
D14
FLOORPLANS 9To find out more about participating
at the 2020 Thailand Yacht Show,
please contact us at
info@thailandyachtshow.com
#thaiyachtshow
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