A Brief Report on Council's organisation of group participation at 89th Expo Riva Schuh Fair, Garda, Italy, Jan. 13-16, 2018
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
International
A Brief Report on Council’s organisation of
group participation at 89th Expo Riva Schuh
Fair, Garda, Italy, Jan. 13-16, 2018
Report by : M J Jamal Md. Mohideen, Deputy Director - HO
Atul Kumar Mishra, Regional Director - Delhi
Asif Iqbal Khan – Export Promotion Officer – Delhi
P Rajakumar – Asst Export Promotion Officer - HO
About the Fair:-
Expo Riva Schuh is today’s leading
international exhibition for volume
production footwear at a mid-
range price point. It is Europe’s most
important event for this market
segment. Expo Riva Schuh is a meeting
place for international business: an
event where companies and buyers
from around the world meet and
interact.
There are companies from Italy and
Europe, as well as the increasingly
important presence of companies
from India, China, and Brazil - the
world leaders in footwear production.
Expo Riva Schuh is the first event in
Buyer throng the Reception Area at the Expo Riva Schuh – a Photo
the international fair calendar, this
means visitors get a thorough preview the Czech Republic was expected to similar product in other online portals
of offerings and can plan orders well in visit the fair. The Managing Director before they place their orders. During
advance. For exhibitors, it represents highlighted that companies from China, the current edition of the Fair, it means
the first opportunity to test out India and Brazil along with Italian and that on the one hand, the needs of
collections and fine-tune production European brands will be presenting the buyer have changed, and, on the
plans. Expo Riva Schuh is also the last their finest collection for Autumn / other, that even the professionals
event in the ordering calendar for quick Winter 2018-19. He added that for who are distant targets from those
production and restocking options. the first time, Paraguay is participating traditionally present at the fair, such
This innovative feature is designed for in the event. Altogether, the exhibition as retailers, producers of private labels
those fair visitors – approximately 35% halls in Riva del Garda will be and representatives from the major
of those in attendance - interested in presenting their trendy and finest e-commerce channels, have started to
restocking options or new models for designs in footwear for the Autumn/ visit Expo Riva Schuh. Our challenge
the upcoming season. Winter 2018/2019 collections. A total for the future will be that of offering
of 1,455 exhibitors, of which 1,177 convincing answers to these new
This feature actually serves a two-fold took part from 37 overseas countries. demands.”
purpose; it also makes Expo Riva Schuh In his speech, he further added that
an excellent opportunity to identify “Expo Riva Schuh has proved itself to
“The market needs to come to terms
international market trends and shifts, be the largest international Footwear
with an increasingly knowledgeable
a real added value Exhibitor’s Profile at Event with a footfall of about 13,000
and demanding consumer”. He also
the Opening Ceremony of the Fair by trade visitors from across the globe”. –
pointed out that Online Shopping
Mr. Giovanni Laezza, Managing Director quote by Chairman of Riva del Garda
Trend has become very vibrant and
of Riva del Garda Fierecongressi. Fierecongressi, Roberto Pellegrini at
hence Consumers does not browse
the Opening Ceremony of the Fair.
At 89th edition of the Expo Riva Schuh the portal for selection of the product
Fair buying groups from Bulgaria and but also compare the prices of the The Chairman also expressed that
Leather News India | February 2018 105
International
the exhibitors +great satisfaction for has emerged from Expo Riva Schuh, Italy is a very popular international
the quality of the buyers they have with details that recall classic elegance, footwear fair in which a large number
met here in Riva del Garda and that somewhere between formality and of Indian companies participate and
confirms just how high the level of tradition, without ever sacrificing the size of our participation has been
our fair is. Bringing valid visitors to the style. Fashions tend towards the continuously increasing. Footwear
fair signifies offering concrete business hybrid concept of mixing and matching is the Growth Engine of the Indian
opportunities for the companies, different materials, styles and colours, Leather Industry with current
thus giving them a strong incentive giving a completely giving a new look turnover of US$ 12.77 billion (Exports
to continue exhibiting at Expo Riva to the entire range of men, women and & Domestic) which is projected to
Schuh.” children footwear. reach US$ 19.4 billion by the year
The 89th edition of the event The Council for Leather Exports has 2020. The Expo Riva Schuh Garda Fair
witnessed the participation of buyers been regularly organizing participation is an important platform in the Indian
delegation from 11 countries: Sweden; of our member –exporters of footwear Footwear industry’s outreach efforts
Norway; Finland; Denmark; Estonia; in the Expo Riva Schuh Fair at Riva to international buyers.
Romania; Russia; Serbia; Hungary; Del Garda, Italy for over two decades. CLE Information Stand at Expo
Croatia and the Ukraine. This special The Expo Riva is a biannual fair which Riva Schuh:
initiative taken by the fair organiser is scheduled at the beginning of both
CLE information stand was set up
with the support of the ICE Agency, the Summer & Winter Seasons, and
to coordinate large participation of
not only led to more footfall of trade its location in the heart of Europe i.e.
84 members which was managed by
visitors from the above countries. Italy, have contributed to it being well-
Mr. M.J.Jamal Md. Mohideen, Deputy
attended by exhibitors from across
Some of the renowned Speakers at the Director, Mr. Atul Kumar Mishra,
the world and visitors from Europe
inaugural ceremony highlighted that Regional Director (North), Mr. Asif
mainly, besides many other countries.
“The market’s evolution runs parallel Iqbal Khan, Export Promotion Officer
In the 89th Edition of Expo Riva Schuh
to the increasingly rapid changes in (Delhi) and Mr. P. Rajakumar, Assistant
to be held during January 2018, the
the world of fashion and the role Export Promotion Officer (Head
Council is organizing participation in a
of the consumer, who is more and Office). Business Visitors from several
total area of about 1317 Sq. mt with 84
more digital and evolved. As proven overseas countries have visited the
Companies, out of which 80 member-
by the success of the fast fashion CLE Information Booth and collected
companies had displayed at the Hall A3
business model, the key to success Publicity and Promotional materials
“CLE INDIA PAVILION” exclusively
is speed and brands are turning less kept on display such as Participant’s
set apart in the fair.
and less to the larger manufacturers profile booklets, Members Directory,
and more towards the smaller, more The European Union is the single Leather News India, Designers Fair
flexible producers, opening another largest market for Indian Footwear Information Booklet, new brochure
possible door to success for European and in the EU, Italy is a key destination. viz. “Global Dominance” etc. Some of
manufacturing. Italy’s import of leather and leather the business visitors inquired about
products has increased from US $ the Indian leather sector and footwear
“In terms of strategy and positioning,
9214.68 million in the year 2010-11 manufacturing hubs in India. The
Expo Riva Schuh is perfect for the
to US $ 11542.42 million in the year information sought by all such visitors
demands of fast fashion. More and
2014-15, growing at a CAGR of 5.79%. were provided by the Officials who
more mixed purchasing strategies
Out of the total import value of US$ were managing the CLE Information
are emerging, in which large orders
11542.42 million in the year 2014-15, Booth. “India Brand Equity Fund”
are integrated into smaller and more
import of footwear (both leather and (IBEF) had undertaken India Brand
repeated productions. Companies have
non-leather) alone was US$ 5524.06 campaign for Indian Leather sector by
also expanded their product range in
million. India’s export of leather & placing the digital sign board, Billboards
order to maintain their market shares,
leather products to Italy has also at the fair complex at the entrance of
increasingly focusing on the concept of
increased from US$ 455.75 million the Reception Area and also outside
a total look. And so, therefore, Expo
in the year 2010-11 to US$ 504.28 in the Campus of the Fair Ground.
Riva Schuh fair is changing, just as the
million in the year 2014-15, growing at Mr. Shafeeq Ahmed, Mr. Rajesh Kumar
market is changing and thus the reason
a CAGR of 2.56%.. One of the Major Sehgal, Mr. Rehan Ajmal, Mr. Vipan Seth,
for Expo Riva Schuh remains to be
items of export from India to Italy is COA members were amongst the
successful fairs.
Footwear with a value of US$ 140.20
important personnel who had visited
For Autumn/Winter 2018-2019 a million in the year 2016-17.
the CLE information stand.
general tendency towards comfort
The Expo Riva Schuh Garda Fair,
106 Leather News India | February 2018
International
Fact Sheet of CLE’s Participation in 89th Expo Riva Schuh, January 13-16, 2018
No of Participants 84 Members
Area of CLE India Pavilion organised 1317Sq. Meters for 84 member companies including CLE
information stand
Products Displayed Men, Women and Children Footwear
No. of Business Meetings held in CLE India Pavilion 471 Meetings
Spot orders booked and Quantity Euro 2.38 Millions
Future orders expected and Quantity Euro 16.32 Millions
No. of General Enquiries handled at CLE information About 20 business visitors
stand
Total Number of Exhibitors 1455 from 38 countries (including the collectives of Italy, China,
Germany, India, Brazil, Netherlands, Portugal, Spain, Taiwan and the
UK, etc. )
Total Area displayed 32990 sq. Mtrs with participation by more than 37 countries
Total Trade Visitors for Expo Riva Schuh 13000 approximately from more than 100 countries
Presentation displayed in exhibition Previews of Autumn /Winter 2018-2019 collections for men,
women and children Footwear
Members Suggestion To get CLE India Group pavilion located in front hall B and
undertake publicity and promotional efforts to market the large
Indian presence at the fair
Conclusion - Expo Riva Schuh Fair is enterprises to showcase their trendy to be noteworthy both in terms
one amongst the very few successful collections to the western world to of business turnout and awareness
exhibition for showcasing Footwear establish their business contacts and created about India as a reliable and
to European buyers and it continues to renew their existing customers. potential supplier for the footwear
to serve as an important gateway for sourcing. The 90th edition of Expo
The overall feedback from the
targeting the mid segment buyers/ Riva Schuh will be held during June
members obtained from the group
importers from all around the world 16-19, 2018 to present an exquisite
participants in the CLE INDIA
in general and European countries in selection of classic, casual, comfort and
PAVILION at the ended with 471
particular. sports footwear on 32,500 sq metres
Business Meetings leading to acquiring
exhibition area. Over 11,000 key buyers
Participation in the Expo Riva Schuh Spot Orders worth Euro 2.38 million
will attend Expo Riva Schuh Summer
Fair with substantial financial assistance and Future Expected Orders to the
to explore the new collections, place
from the Department of Commerce tune of Euro 16.32 million.
their orders and identify the hottest
and Market Access Initiative Scheme
The overall result of the organisation trends of the upcoming season.
has paved the way for small and medium
of CLE INDIA PAVILION was found
Mr. Rajesh Kumar Sehgal, COA member at CLE information Mr. N. Shafeeq Ahmed and Mr. Rehan Ajmal COA members at
Stand in discussion with Mr. Jamal, DD CLE information stand
Leather News India | February 2018 107
International
A Business visitor from Moscow collecting publicity & promotional Ms. Janice Lee, sales Director, APLF at CLE information Stand for
material from CLE stand from Mr. Jamal Deputy Director. Also collecting promotional material and marketing Fashion Access –
seen Mr. Atul Kumar Mishra, RD-North and Mr. Asif Eqbal Khan, Footwear event at the Garda show
EPO-North
A snap of CLE officials along with interpreter at CLE information Mr. Naresh Bhasin, Regional Chairman-West and Mr. Rajesh
stand Sehgal, COA member attending inaugural ceremony
Few snaps of Business Visitors at CLE India Pavilion having business meetings with member exporters
108 Leather News India | February 2018
You can also read
