4 FREE THINGS TO DO TODAY, MARKET WATCH AUTO EDITION 18 - a new carsales
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AUTO
MARKET
EDITION 18
WATCH HOW MANY
CARS DID
TESLA SELL
IN 2019?
4 FREE THINGS
TO DO TODAY,
TO SELL MORE CARS TOMORROW
BUSINESS.CARSALES.COM.AU
COVER: 2019 TESLA MODEL 3
The information contained in this document is
general information only, is current only as at
the date it is provided and has been prepared
using information from carsales.com Limited’s
(carsales) own internal analytics systems available
at the time of preparation of this publication and
from third parties. carsales takes care to ensure
that the material in this document is accurate
and complete, however it does not warrant the
accuracy or completeness of any representations
made in the document or that the material is
suitable for any purpose. You are responsible
for assessing the material and rely on it at your
own risk. To the full extent permitted by law,
carsales excludes all guarantees, warranties
or representations of any kind in relation to
the material and all liability for loss or damage
(including indirect or consequential loss or
damage) which may be incurred in connection
with your use of or reliance on the material
contained in this document.
The information contained in this document is
© carsales.com Limited and is carsales’ exclusive
property. You will not acquire any intellectual
property rights in this information. You must keep
this document and its contents confidential and
must not disclose it to any third party without
carsales’ prior written consent.
MAXIMUM REACH
AND HIGH IMPACT
Own the gateway to Australia's largest DISCOVER MORE
and most engaged car-buying audience
2 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
FROM THE CEO
Welcome to Edition 18 of carsales Auto contribute significantly to reducing dealers’ to those who acted as volunteer firefighters,
Market Watch and the first for the new short-term operating costs and supporting SES volunteers or Army Reservists.
year and new decade. them through this challenging period.
In total, carsales donated $161,625 to
The fee-free period will comprise all of April the Australian Red Cross to support their
CARSALES COVID-19 RESPONSE 2020. We will also allow customers to defer ongoing work in helping families and
Firstly, our thoughts are with the rest of payment of their March advertising costs communities affected by the fires. In
Australia and other affected areas as we by 30 days. addition to monetary donations, our
navigate through this period. COVID-19 is staff have been encouraged to spend
touching many parts of our personal and Our carsales Employee Assistance Program
their annual Community Day to visit
professional lives and we understand the services will also be extended to dealer
and engage with impacted communities.
challenges that it is presenting to everyone. customers during this period. The program
includes counselling and a range of carsales has also been working side by
Rest assured, as a digital native business, personal assistance services. side with its dealer partners impacted by
carsales is well placed to deal with COVID-19 the bushfires with extra financial relief and
from a business continuity perspective. As Customer service also remains a priority
business assistance. We’re very pleased to
much as it can be, it’s business as usual in and our consumer and dealers support
see the difference that these efforts have
terms of the products and services we offer. teams are on hand to assist. Our team
made to date and will continue to work hard
is also creating updates and advice
to help affected dealers get back on their
Our number one priority is the health and to assist both consumers and industry.
feet and into a normal operating rhythm
safety of our people and our clients. We
CAMERON MCINTYRE continue to monitor the impact of COVID-19 carsales will provide ongoing updates as quickly as possible.
CEO & MANAGING DIRECTOR and are taking all necessary measures as this situation continues to evolve.
CARSALES.COM LTD to ensure the health and safety of our HOLDEN RETIREMENT
myriad stakeholders. BUSHFIRE DONATIONS There’s no doubt that the retirement of
In what has been a tough start to the year Holden from the Australian marketplace has
We also want to assure you that as a valued
for the community, summer’s bushfires saddened many. Holden was instrumental
customer, we’ll do our best to support
presented extreme difficulties for some in helping democratise the family car in
you during this period. As part of this
Australians. The thoughts of everyone at Australia and provided employment for
commitment, we have announced that we
carsales are with those affected by the crisis. Australia’s best and brightest, over many
will waive all fixed and variable advertising
years. carsales extends its sympathies to
fees for the month of April in a support carsales was proud to support the efforts Holden staff, dealers and industry partners
package for Australia’s car, bike, boat, truck, made by our staff to help during this period, impacted by this decision.
RV and machinery dealers. The move will be them financial, or via offering paid-leave
3 Source: 1carsales internal data, February 2019–2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
As the global automotive industry continues
FROM THE CEO
to evolve, we can expect to see more change
over time in the local marketplace, with both
emerging brands entering the Australian
new car arena and some electing to
narrow their focus.
ELECTRIC INTEREST GROWS
One segment of the market with growing
local momentum is Electric Vehicles (EV).
Searches for EVs on carsales surged in
January 2020, up significantly on the same
SKODA KODIAQ: 2020 CARSALES BEST FAMILY SUV
month in 2019, with Tesla, Jaguar and Nissan
brands that attracted the most growth.
Our Content team creates an average SUV award, scoring highly for value
Awareness, interest and sales of EV will
of over 225 localised stories and 30 videos and design.
continue to grow as price parity with
per month.
internal combustion vehicles approaches We believe the carsales Best Family SUV
and, more importantly, a broader range In new research, carsales content was award will help buyers gain a better
WE HAVE ANNOUNCED
of EVs become available locally. judged by Australians as the most enjoyable, understanding of the capabilities of the
the most interesting and as having the many options available in market, how THAT WE WILL WAIVE
The prospect of legislative change and
government purchase incentives, similar
best quality reviews, compared to other
automotive publishers.
they can help meet the needs of different
families and assist buyers in making
ALL FIXED AND
to those just announced in the UK, would
also spur EV adoption domestically. In another exciting new content intiaitive,
a purchase decision that delivers VARIABLE ADVERTISING
carsales has undertaken a new annual
happy motoring.
FEES FOR THE MONTH
CARSALES CONTENT IS award recognising the best of family-sized Stay safe as you enjoy this latest edition
OF APRIL IN A SUPPORT
INCREASINGLY INFLUENTIAL SUVs — a burgeoning segment of the of carsales Auto Market Watch.
Content is an essential part of what makes
Australian new car market that has
As always, visit our dedicated destination
PACKAGE FOR
carsales Australia’s largest and most
largely replaced the sedan as the family
car of choice.
business.carsales.com.au over the coming AUSTRALIA’S CAR, BIKE,
engaging car destination. And more than
ever, Australians are turning to our content Congratulations to the Skoda Kodiaq in
weeks for more insights and tips as we do
our best to support your business.
BOAT, TRUCK, RV AND
to dream, discover and compare new cars. winning the inaugural carsales Best Family MACHINERY DEALERS.
4 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
4 FREE THINGS BY DAVID TOSCANO
TRADE CONTENT EDITOR, CARSALES.COM.AU
TO DO TODAY, TO WE’RE HERE TO HELP YOU
Quick, efficient and cost-effective business
improvements will make a big difference
SELL MORE CARS
in reaching, engaging and converting car
buyers in these challenging times.
Here are four things that you can do today
TOMORROW
without incurring extra cost, to sell more
cars tomorrow.
01 GET TEXTING WITH THE
AUTOGATE MOBILE APP
— DOWNLOAD IT FOR FREE
Aim to contact all buyers within 30 minutes
of their enquiry or response — and via the
communication channel that they’ve chosen.
If you’re finding it difficult to reach buyers,
try an SMS.
According to Forbes, 99% of all text
messages are opened — so get texting.
Using the AutoGate app means you
5
maintain a record of the conversation, a
consistent contact number and accurately
record buyer contact details for future
re-engagement.
Also remember to cater for enquiries when
your business is closed. Auto SMS and email
responses can fill these gaps.
03 REVIEW RECENT LEADS
MARKED AS ‘LOST’
IN AUTOGATE
Now is the time to re-engage leads.
For instance — those marked as lost
in AutoGate, over the past fortnight.
02 UPLOAD VIDEO TO YOUR With almost daily announcements
around tax write offs, stimulus
04 PUBLICISE YOUR
COVID-19 POLICY
PUBLISHED INVENTORY spending and interest rate cuts, the
— AT NO EXTRA COST opportunities presented to buyers Reassure buyers that your business is open Channels to highlight your policy – either
are constantly changing. and taking the right steps to deliver a safe in full or with a link – include your dealer
You can now upload video to your published environment by making your COVID-19 website, your social media channels,
inventory on carsales at no extra cost. It’s If you have a new retail offer, relevant new policy highly visible and easily accessible. customer exchanges over email and SMS,
quick and easy via the AutoGate mobile app, inventory items or have reduced the price and auto responses to buyer enquiries
directly from your smartphone. of an inventory item that was of interest to In your policy statement, outline your
from carsales.
a buyer, now is the time to reach out. commitment to maintaining the highest
Great photos and videos not only show- level of hygiene standard for customers And in case you need a hand with best
off the quality of the cars you are selling If you hear from a ‘lost lead’, aim to respond and staff at your dealership, and any practice when it comes to vehicle hygiene,
but also help to build more trust in your back within 30 minutes — and via the flexibility that you can deliver around vehicle here’s a link to the VACC’s guide for dealers.
business as a reputable vendor and safe bet. communication channel that they’ve chosen, collections, appraisals and test drives.
And buyers can quickly understand that you whether that is SMS, phone or email.
are delivering a great car at the right price…
Your database of recent leads can be a
Note: You can upload video via the great resource. Is that lead marked as lost, CARSALES RESEARCH SHOWS AUSSIES
AutoGate Mobile App or AutoGate really lost? READ ARTICLE
Desktop application.
ARE STILL LOOKING TO BUY CARS
6 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
BUYER BEHAVIOUR OVERVIEW
JANUARY 2020
ENQUIRIES BY SOURCE ENQUIRIES BY HOUR
TRADITIONAL BUSINESS
HOURS (9AM-5PM)
38%
EMAIL
34%
PHONE
45%
of dealer enquiries
REST OF DAY
occurred outside of
traditional 9am–5pm
business hours
28%
SMS
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
TRAFFIC BY DEVICE SESSIONS OUTSIDE OF TRADITIONAL BUSINESS HOURS
80%
of the traffic to
carsales was via
a mobile device
20% 39% DIGITAL SHOWROOMS
DESKTOP MOBILE
NEVER CLOSE 52%
of carsales sessions
Australian car buyers are
occurred outside of
researching and searching for traditional 9am–5pm
cars day and night on carsales. business hours
13% 28%
ANDROID IOS APP
APP
7 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
GREY
NOMADS
PROVES THAT A GOOD
LAUGH IS ALWAYS A WINNER
Australian comedy series Grey Nomads
is now a certified hit, proving humour,
irreverence and highly sharable
formats can connect with the Baby
Boomer demographic.
Exclusive to the carsales.com Ltd network,
the series explores the struggles and joys
of retirement and the friendships that
can develop on the road. 800,000 RVs and The series features some of Australia’s DELIVERING BIG LAUGHS
caravans are registered in Australia — 10% favourite film and television stars
of which are estimated to be on the ‘big lap’ including Nazeem Hussain, Steve Bisley
4M
around Australia at any one time. and Kerry Armstrong.
MINUTES WATCHED
“We’re thrilled that Grey Nomads has been “With Grey Nomads, we wanted to engage
received so well already — people are really and entertain in a way that few have done,
loving the series and it’s exciting to see such by showing empty nesting in a different
high Interaction in long format in a sea of
3 second ads,” says Kellie Cordner, Chief
light to the norm,” explains Cordner.
“Grey Nomads resonates on a more personal
10M VIDEO VIEWS
Marketing Officer.
level with character traits recognisable in
67K
“Content that genuinely resonates and friends and family. There are plenty of laughs REACTIONS, COMMENTS
connects in a relatable way still wins as characters grow and the series unfolds,” & SHARES ON FACEBOOK
the marketing race.” she concludes.
8 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
MEET THE TRAVELLERS
BEV & DON
STREAMING WEEKLY ON THURSDAYS AT 3PM
ELLA & ERNIE
WATCH NOW
Source: xxx INGRID & ROSHAN
9 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18
TESLA
OUTSELLS
JAGUAR, MINI
AND PEUGEOT
IN AUSTRALIA
BY SAM CHARLWOOD
NEWS EDITOR, CARSALES.COM.AU
New figures reveal Tesla sold more vehicles
in Australia last year than it did during the
previous seven, as the popularity of the
bourgeoning electric car-maker soars due
to the small and cheaper Model 3 sedan.
Internal sales numbers obtained by
carsales.com.au show Tesla sold 3793
vehicles in 2019, boosting its overall sales
to 7071 since officially launching with the
Roadster in 2012.
Despite a general lack of demand for EVs
Down Under, Tesla’s Australian sales last
year eclipsed established car-makers
including Jaguar (2274 sales), MINI (3204
2020 TESLA MODEL 3
sales) and Peugeot (2445 sales).
10 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18Tesla does not disclose its sales figures in
HYBRID RAV4 BONA FIDE HIT
Australia under the conventional VFACTS
reporting system, but its internal numbers
Tesla’s 2019 sales are in stark contrast with
reveal the US brand commands a 56% share
demand for other pure-electric models on
of the combined EV and plug-in hybrid
sale in Australia. By way of comparison,
electric vehicle (PHEV) market Down Under.
the $124K-plus Jaguar I-PACE electric SUV
A Tesla Australia spokesperson declined notched up 155 sales in 2019.
to comment on the figures, however,
Nevertheless, Aussies bought more EVs
Tesla is expected to shed more light on
and hybrids than ever in 2019 thanks to
its Australian and global operations in
the arrival of new models including the
an earnings call later this month.
Toyota RAV4 Hybrid, demand for which
Tesla’s big sales jump in 2019 was no has outstripped supply. Between them,
doubt driven by the new Model 3’s arrival the Hyundai IONIQ and Nissan LEAF
in August, which prompted a sales spike found almost 1000 Aussie homes.
of 2112 in the space of eight weeks.
According to VFACTS, even without
It’s thought the bulk of these sales went
government incentives and a nation-wide EV
to the Model 3, which joined the Model S
charging network, electric and hybrid vehicle
and Model X in Tesla showrooms.
sales more than doubled (up 114 per cent)
Priced from $67,900, the battery-powered in 2019, from 15,680 to 33,566.
mid-size sedan drove home a huge second
Including Tesla, that figure grows to 37,359,
half of 2019 for Tesla; figures show that
which still represents only 3.5% of the 1.06
in the first six months of the year, the
million new vehicles sold in Australia last year.
car-maker imported just 250 vehicles,
compared with 3543 in the second half.
FOR CARSALES DISCOVER MORE
REVIEWS, ADVICE AND NEWS
2020 TESLA MODEL 3
11 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18DIGITAL AUTO LANDSCAPE
JANUARY 2020
MONTHLY UNIQUE AUDIENCE1 MONTHLY TIME SPENT PER PERSON1
CARSALES
IS LARGER BY x2 x 2.7 x 7.1
3,652,280 40m 36s
1,801,919
1,363,948
516,509 7m 11s 6m 0s 4m 20s
CARSALES CARSGUIDE CARADVICE DRIVE CARSALES CARSGUIDE CARADVICE DRIVE
73% 87%
of the carsales audience does not of the carsales audience does not
visit CarsGuide in the month, but visit CarAdvice in the month, but
50% of their audience visits carsales 2
40% of their audience visits carsales2
12 Sources: 1Nielsen monthly tagged DCR January 2020. 2Nielsen Digital Panel January 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18BUYER ANALYSIS BY STATE CARSALES INTERNAL DATA TO GIVE YOU A BETTER IDEA OF BUYER ACTIVITY IN YOUR STATE BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE 13 BUSINESS.CARSALES.COM.AU
NSW BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 TOYOTA HILUX
TOYOTA HILUX 02 FORD RANGER
FORD RANGER 03 TOYOTA COROLLA
2,417,409
HOLDEN COMMODORE 04 HOLDEN COMMODORE
VOLKSWAGEN GOLF 05 MAZDA 3
MERCEDES-BENZ C-CLASS 06 TOYOTA CAMRY
MONTHLY USERS
TOYOTA COROLLA 07 TOYOTA RAV4
TOYOTA LANDCRUISER PRADO 08 MERCEDES-BENZ C-CLASS
FORD MUSTANG 09 HOLDEN COLORADO
FORD FALCON
MAZDA 3
PORSCHE 911
10
11
12
VOLKSWAGEN GOLF
NISSAN X-TRAIL
HYUNDAI I30
8,748,378
MONTHLY SESSIONS
TOYOTA RAV4 13 MITSUBISHI TRITON
SUBARU IMPREZA 14 SUBARU FORESTER
HYUNDAI I30 15 NISSAN NAVARA
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
14 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18ACT BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 TOYOTA HILUX
VOLKSWAGEN GOLF 02 TOYOTA COROLLA
HOLDEN COMMODORE 03 HOLDEN COMMODORE
124,693
FORD RANGER 04 FORD RANGER
TOYOTA HILUX 05 KIA CERATO
MERCEDES-BENZ C-CLASS 06 HYUNDAI I30
MONTHLY USERS
FORD FALCON 07 VOLKSWAGEN GOLF
FORD MUSTANG 08 MAZDA 3
TOYOTA LANDCRUISER PRADO 09 TOYOTA CAMRY
TOYOTA COROLLA
MAZDA 3
PORSCHE 911
10
11
12
MITSUBISHI TRITON
TOYOTA RAV4
SUBARU FORESTER
451,252
MONTHLY SESSIONS
TOYOTA CAMRY 13 TOYOTA KLUGER
HYUNDAI I30 14 NISSAN X-TRAIL
BMW X5 15 ISUZU D-MAX
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
15 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18VIC BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 HOLDEN COMMODORE
HOLDEN COMMODORE 02 FORD RANGER
FORD RANGER 03 TOYOTA COROLLA
1,894,913
TOYOTA HILUX 04 TOYOTA HILUX
VOLKSWAGEN GOLF 05 TOYOTA CAMRY
MERCEDES-BENZ C-CLASS 06 MERCEDES-BENZ C-CLASS
MONTHLY USERS
FORD FALCON 07 TOYOTA KLUGER
FORD MUSTANG 08 MAZDA 3
TOYOTA LANDCRUISER PRADO 09 MITSUBISHI TRITON
TOYOTA COROLLA
PORSCHE 911
NISSAN PATROL
10
11
12
NISSAN X-TRAIL
TOYOTA RAV4
NISSAN NAVARA
6,857,512
MONTHLY SESSIONS
MAZDA 3 13 VOLKSWAGEN GOLF
TOYOTA CAMRY 14 HYUNDAI I30
TOYOTA RAV4 15 HOLDEN CRUZE
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
16 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18TAS BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 FORD RANGER
FORD RANGER 02 TOYOTA COROLLA
TOYOTA HILUX 03 NISSAN X-TRAIL
162,692
HOLDEN COMMODORE 04 TOYOTA HILUX
VOLKSWAGEN GOLF 05 VOLKSWAGEN AMAROK
TOYOTA LANDCRUISER PRADO 06 SUBARU FORESTER
MONTHLY USERS
FORD MUSTANG 07 MITSUBISHI OUTLANDER
VOLKSWAGEN AMAROK 08 MITSUBISHI TRITON
FORD FALCON 09 HOLDEN COLORADO
SUBARU FORESTER
HOLDEN COLORADO
TOYOTA COROLLA
10
11
12
MAZDA 3
TOYOTA RAV4
NISSAN NAVARA
588,767
MONTHLY SESSIONS
NISSAN NAVARA 13 HOLDEN COMMODORE
MITSUBISHI TRITON 14 VOLKSWAGEN GOLF
PORSCHE 911 15 NISSAN QASHQAI
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
17 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18SA BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 HOLDEN COMMODORE
HOLDEN COMMODORE 02 TOYOTA HILUX
TOYOTA HILUX 03 FORD RANGER
535,455
FORD RANGER 04 MITSUBISHI TRITON
TOYOTA LANDCRUISER PRADO 05 TOYOTA CAMRY
FORD FALCON 06 HOLDEN COLORADO
MONTHLY
MONTHLY
AVERAGE
USERS
USERS
VOLKSWAGEN GOLF 07 MAZDA 3
MERCEDES-BENZ C-CLASS 08 TOYOTA COROLLA
FORD MUSTANG 09 NISSAN NAVARA
MITSUBISHI TRITON
MAZDA 3
TOYOTA RAV4
10
11
12
HOLDEN CRUZE
TOYOTA RAV4
NISSAN X-TRAIL
1,937,763
MONTHLY
MONTHLY SESSIONS
AVERAGE SESSIONS
TOYOTA COROLLA 13 HOLDEN CAPTIVA
PORSCHE 911 14 TOYOTA LANDCRUISER PRADO
NISSAN PATROL 15 TOYOTA LANDCRUISER
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
18 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18WA BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 FORD RANGER
TOYOTA LANDCRUISER PRADO 02 HOLDEN COMMODORE
TOYOTA HILUX 03 TOYOTA HILUX
820,111
FORD RANGER 04 TOYOTA LANDCRUISER
HOLDEN COMMODORE 05 TOYOTA LANDCRUISER PRADO
NISSAN PATROL 06 NISSAN X-TRAIL
MONTHLY USERS
VOLKSWAGEN GOLF 07 MITSUBISHI TRITON
FORD MUSTANG 08 TOYOTA COROLLA
MERCEDES-BENZ C-CLASS 09 HYUNDAI I30
FORD FALCON
TOYOTA RAV4
NISSAN NAVARA
10
11
12
HOLDEN COLORADO
NISSAN NAVARA
TOYOTA CAMRY
2,967,906
MONTHLY SESSIONS
TOYOTA COROLLA 13 MITSUBISHI OUTLANDER
MITSUBISHI TRITON 14 JEEP GRAND CHEROKEE
HYUNDAI I30 15 TOYOTA RAV4
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
19 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18QLD BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 FORD RANGER
TOYOTA HILUX 02 TOYOTA HILUX
FORD RANGER 03 HOLDEN COLORADO
1,514,587
TOYOTA LANDCRUISER PRADO 04 MITSUBISHI TRITON
HOLDEN COMMODORE 05 TOYOTA COROLLA
VOLKSWAGEN GOLF 06 NISSAN NAVARA
MONTHLY USERS
NISSAN PATROL 07 TOYOTA LANDCRUISER PRADO
MITSUBISHI TRITON 08 NISSAN X-TRAIL
TOYOTA COROLLA 09 TOYOTA CAMRY
MERCEDES-BENZ C-CLASS
FORD MUSTANG
NISSAN NAVARA
10
11
12
HOLDEN COMMODORE
TOYOTA RAV4
HYUNDAI I30
5,481,150
MONTHLY SESSIONS
FORD FALCON 13 TOYOTA LANDCRUISER
TOYOTA RAV4 14 MAZDA 3
MAZDA 3 15 MITSUBISHI ASX
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
20 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18NT BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN JANUARY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 TOYOTA HILUX
TOYOTA HILUX 02 TOYOTA LANDCRUISER
FORD RANGER 03 TOYOTA LANDCRUISER PRADO
76,561
TOYOTA LANDCRUISER PRADO 04 TOYOTA COROLLA
HOLDEN COMMODORE 05 FORD RANGER
MERCEDES-BENZ C-CLASS 06 NISSAN X-TRAIL
MONTHLY USERS
NISSAN PATROL 07 TOYOTA RAV4
FORD MUSTANG 08 HOLDEN COMMODORE
MITSUBISHI TRITON 09 TOYOTA KLUGER
ISUZU D-MAX
NISSAN SKYLINE
PORSCHE 911
10
11
12
MAZDA 3
MITSUBISHI TRITON
TOYOTA YARIS
277,067
MONTHLY SESSIONS
TOYOTA COROLLA 13 HOLDEN COLORADO
NISSAN NAVARA 14 NISSAN NAVARA
MAZDA BT-50 15 TOYOTA CAMRY
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
21 Source: carsales internal data, January 2020 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18AUSTRALIAN MARKET REVIEW
VFACTS: JANUARY–FEBRUARY 2020
JANUARY 2020
New car sales were 12.5% lower year-on-year. Of
the top 10 automotive brands, only Kia sold more
cars last month than in January 2019. While the total
market slumped by 10,263 sales for the month,
passenger cars accounted for about three quarters
of that — a loss of 7556 vehicles.
Brands to improve year-on-year included Haval, Land
Rover, Lexus, MG, Porsche, RAM, Skoda and Volvo.
FULL REVIEW
FEBRUARY 2020
Total sales in February amounted to 79,940 new
vehicles, 7162 fewer than February of 2019. That’s
a decline of 8.2% for the month, year-on-year.
Combined with the 12.5% slump in January, sales for
the year to date (151,671) shrank by 10.3% overall. 2019
Of the four vehicle classes, only sports utility vehicles
(SUVs) enjoyed stronger sales last month, increasing
THE YEAR IT WAS
by 2012 sales (5.4%) year-on-year.
FOR NEW CAR SALES
FULL REVIEW READ MORE
22 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18REAL CAR RIVALS
Forget assumptions made on size, price or badge.
Discover the real rivals of some of the most iconic nameplates in the marketplace, from the perspective of car buyers on carsales.
CROSS VIEW ANALYSIS: HOLDEN COLORADO CROSS VIEW ANALYSIS: JAGUAR I-PACE
#1 RIVAL: FORD RANGER #1 RIVAL: TESLA MODEL 3
Of the 24,378 visitors that viewed a new Holden Colorado Of the 6,567 visitors that viewed a new Jaguar I-PACE listing,
listing, 29% also viewed a new Ford Ranger listing. JAN 2020 14.1% also viewed a new Tesla Model 3 listing. JAN 2020
MODEL RANK VIEW MODEL RANK VIEW
Ford Ranger 1 29.0% Tesla Model 3 1 14.1%
Mitsubishi Triton 2 21.3% Hyundai Kona 2 13.9%
Nissan Navara 3 19.5% Jaguar F-PACE 3 13.8%
Isuzu D-Max 4 18.1% Hyundai IONIQ 4 13.2%
Toyota HiLux 5 17.6% Mercedes-Benz C-Class 5 12.8%
Volkswagen Amarok 6 15.2% Jaguar E-PACE 6 11.7%
Mazda BT-50 7 13.7% Mercedes-Benz GLC-Class 7 10.5%
Mercedes-Benz X-Class 8 8.9% Land Rover Range Rover Sport 8 10.1%
HSV Colorado 9 8.6% Mercedes-Benz E-Class 9 10.0%
Toyota Landcruiser 10 6.8% Tesla Model X 10 9.9%
BROUGHT TO YOU BY
23 Source: RedBook IQ, January 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 185 REASONS CARSALES MEDIA
CAN DELIVER HIGHER ROI THAN PRINT, RADIO AND OUTDOOR
1 carsales Media ensures
you reach genuine
in-market car buyers.
2 carsales Media spotlights
your business to car
buyers – 24/7.
FACT: The contextual environment of FACT: 52% of sessions and 47% of
carsales has proven to be 50% more enquiries on carsales occur outside of
effective across key campaign metrics.1 traditional 9am–5pm business hours.2
3 carsales Media is designed
for maximum impact and
engagement on mobile.
4 carsales Media empowers
you to pinpoint your target
audience – at scale.
FACT: Almost 60% of buyers use FACT: Over 3.5m unique buyers
a mobile to undertake research visit carsales per month, spending
during their buying journey.3 more than 40 minutes.4
5 Accurate reporting keeps
you in complete control
of your investment.
FACT: carsales Media tracks impressions,
clicks and engagement rate.
GET AHEAD OF YOUR COMPETITION: BUSINESS.CARSALES.COM.AU/CONTACT-US
Sources: ¹The Power of Context whitepaper, 2016. ²carsales internal data, October 2019.
³https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumers-take-the-wheel-how-digital-is-changing-the-australian-auto-industry/. ⁴Nielsen monthly tagged DCR, August 2019.
24 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18THE CAR REVIEW
INFO YOU NEED
WILL KEEP COMING
TESTING TIMES WON'T PUT AN END TO VEHICLE TESTING
FOR CARSALES REVIEWS AND COMPARISONS
Keep calm and road test cars! For the farming out brand-new vehicles to our
foreseeable future that’s what we plan team for tests subject to launch embargoes.
to be doing here at carsales.
Rest assured, where it’s humanly possible
In the face of some challenging times, the we will ensure new models will receive full,
carsales team will plough on, publishing on-going coverage right through the
reviews and comparisons of new cars current drama.
in the face of the global coronavirus
Readers shouldn't notice too much difference.
(COVID-19) crisis.
We’ll also be looking at any auto issues
Although many upcoming car launches
that arise during the time such as hygiene
and motor shows have been cancelled,
protocols when test driving a vehicle.
car companies and importers are already
looking at other ways for journalists to So, stay logged in to our news, reviews and
drive the latest and greatest. advice pages and we’ll do our best to keep
you informed and entertained…
This may mean virtual press conferences
and one-on-one launch drives or even
25 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18TOP 10 MOST POPULAR CARSALES CONTENT CLICK ON AN
IMAGE TO READ
THE ARTICLE
JANUARY 2020
03 04
Ford Ranger New Car
Raptor V8 coming Calendar 2020
01 05 06
Straight six diesel grunt
New Toyota LandCruiser Turbo power for
for Hyundai pick up
to get hybrid V6 new Toyota 86
07 08
Recall wrap: Honda to carsales Car of the Decade:
buy back 33000 cars Four doors and a big boot
02 09 10
Kia plotting
What are the best
Toyota Prado rival
SUVs for towing? Toyota RAV4 2020 Review
26 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18BUILD TRUST
TO MAXIMISE
BUOYANT USED
CAR ACTIVITY
BY DAVID TOSCANO
TRADE CONTENT EDITOR, CARSALES.COM.AU
Building trust with used car buyers is a
direct path to increased inventory turnover,
higher margins and greater profitability.
27 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18While new car sales continue to slip report attached to the listing generated
according to monthly VFACTS reports, 94% more buyer enquiries and 150% more
buyer demand for used cars remains interstate enquiries than matched vehicles.²
strong. In February 2020, carsales served
In addition, inventory with a RedBook
28.7m sessions, up 16% year-on-year on
Inspect report attached realised,
NEW COST-EFFECTIVE REDBOOK
the same month in 2019.¹
on average, 2% higher sales margins INSPECT SUBSCRIPTION PLANS
“With buyer activity buoyant in the used compared to matched vehicles.²
car arena, building trust and confidence
“Much of what makes buyers hesitant Empowering dealers with greater flexibility and
with used car buyers — now more than
about purchasing a used car is the cost-effectiveness, RedBook Inspect is pleased
ever — is a direct path to increased stock
condition of what they can’t see. to announce new subscription plans available
turn, maintaining higher margins and
For dealers, vehicle inspection reports to purchase directly from AutoGate.
greater profitability overall,” explains
are a cost-effective way to eliminate
Barry Freeman, CEO at RedBook Inspect. The new plans enable dealers to select how
doubt over condition to build trust
many visits are required from a RedBook
Independent vehicle inspections carried and confidence with car buyers
Inspect specialist based on their stock
out by RedBook Inspect specialists are searching on carsales, resulting in
turnover, across a 3, 6 or 12 month timeframe.
proven to win the trust of car buyers on more sales opportunities to convert,”
carsales.com.au. Each RedBook Inspect adds Freeman. “After listening to feedback, our new
report is a transparent assessment of subscription packages have been tailored to
the condition of a specific inventory meet the needs of dealers big and small. It
item, covering key areas such as engine, gives dealers cost-effective and convenient
interior, underbody and accident damage. options based on their stock turnover and
All inventory that obtains a four-star may enable our specialists to inspect more
rating or above and falls under a certain inventory per dealer visit,” says Freeman.
age and kilometres travelled are branded
with a RedBook Inspect Certified badge on
carsales.com.au that is highly visible when
buyers complete a search. All other vehicles GET IN TOUCH TODAY
still receive an inspected badge for greater
exposure and reports can be published
for buyers at the dealers’ discretion.
Recent data from carsales.com.au showed
that inventory with a RedBook Inspect
Sources: 1carsales internal data, February 2019–2020 ²Internal carsales data 01/08/2018 – 01/04/2019, comparison of 1,495 RBI inspected vehicles against over
15,000 equivalent non-RBI inspected vehicles matched for odometer reading within 10%, same RedBook code and build year within one year.
28 CARSALES AUTO MARKET WATCH | EDITION 18HELPING YOU ACHIEVE
YOUR BUSINESS GOALS
BUSINESS.CARSALES.COM.AU
FOLLOW US ON
LINKEDIN FOR THE
LATEST INSIGHTS
FOLLOW
CARSALES INSIGHTS
Source: xxx
29 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 18You can also read
