2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global

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2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
2019 GLOBAL MEDIA GUIDE
  60TH ANNIVERSARY EDITION
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
*

01       CONTENTS                                                                                                                                                                                   2019 GLOBAL MEDIA GUIDE                  02

   PG. 25

                                                    WELCOME
                                                    This year, Amway celebrates our 60th year in business
                                                                                                                                                                                            THERE HAS NEVER BEEN
                                                                                                                                                                                             A BETTER TIME FOR THE
                                                                                                                                                                                            AMWAY BUSINESS THAN
                                                                                                                                                                                            RIGHT NOW—AND WE’RE
                                                    —a testament to our passionate business owners,
                                                    loyal customers and the thriving entrepreneurial spirit
                                                                                                                                                                                               PROUD TO HAVE BEEN
   PG. 11                                           around the world.                                                                                                                        NAMED IN 2018 AS THE
                                                    Over the past 60 years, Amway has grown from a small business in Ada,                                                                    WORLD’S NO. 1 DIRECT
                                                    Michigan to a global company of more than 100 countries and territories
                                                    (learn more about our global footprint on page 25). We’ve continued to                                                                       SELLING BUSINESS.*
                                                    manufacture and offer products that are loved by customers globally, from
                                                    pure, safe and effective nutritional supplements (which you can read about
                                                    on page 11) to connected-home devices that help keep your home and
                                                    family healthy (see page 19).
   PG. 19                                           We also continue to invest in product research and development to offer
                                                    innovative, personalized products that customers can’t find anywhere else, like
                                                    our Artistry Signature Select™ Personalized Serum (learn more on page 15).
                                                    The Amway business isn’t just about the products we sell. We’re also about
                                                    people: the millions of Amway Business Owners come from all walks of life,
                                                    from different countries, cultures, professions and backgrounds. And while
                                                    so much has changed in 60 years, our commitment and dedication to
                                                    helping people start their own business and set the foundation for financial
                                                                                                                                                                        AMWAY AT-A-GLANCE
                                                    flexibility remains the same.
                                                    Entrepreneurship comes with many obstacles. For Rich DeVos and Jay Van

   PG. 15
                                                    Andel, they had their share of challenges before founding Amway, from starting
                                                    a flight school without knowing how to fly to opening a burger restaurant
                                                    without prior restaurant experience.
                                                                                                                                                            52%
                                                                                                                                                            NUTRITION
                                                                                                                                                                                         16,000+ EMPLOYEES
                                                    Obstacles like rejection, long hours and frustration can be enormous hurdles
                                                    to new business owners. But for those who persevere, there is great potential
                                                    for success and self-fulfillment.                                                                                                    60+ LANGUAGES
                                                    That’s why, 60 years later, we’re still offering people the chance to start their

                                                                                                                                                       $8.8B                             100+
                                                    own business, chart their own course and set their own goals. There indeed
                                                    has never been a better time for the Amway business than right now—and
                                                    we’re proud to have been again named in 2018 as the world’s No. 1 direct
                                                    selling business.* Both industry research and our own entrepreneurship study
                                                    have shown that people’s attitudes toward work are changing, and we’re well                        USD IN 2018 SALES
                                                    positioned for the future.
                                                                                                                                            20     %
                                                                                                                                                                            26     %     countries and territories

                                                                                                                                                                                         450+
                                                                                                                                            HOME                           BEAUT Y AND
                                                                                                                                                                        PERSONAL CARE

                                                                                                                                                         2%
                                                                                                                                                         OTHER
                                                                                                                                                                                         unique products

* Ranked by the DSN Global 100. May 2018 edition.                                                                                                                                        * Ranked by the DSN Global 100. May 2018 edition.
  Based on 2017 revenues.                                                                                                                                                                  Based on 2017 revenues.
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
03   HERITAGE                                                                                                                                 2019 GLOBAL MEDIA GUIDE   04

                                                                                                                  “WE WERE JUST TWO GUYS WHO WANTED TO
                                                                                                               HAVE A BUSINESS OF OUR OWN. WE WERE KIDS

INSPIRING THE NEXT                                                                                               WHO WERE HUNGRY FOR SUCCESS AND WHO
                                                                                                               WANTED TO GIVE OTHERS THE CHANCE TO BE IN

GENERATION OF                                                                                                              BUSINESS FOR THEMSELVES, TOO.”
                                                                                                                                                                RICH DEVOS

ENTREPRENEURS
                                                                                                                                                       CO-FOUNDER OF AMWAY

                                                           Building a business requires
                                                           perseverance, resilience
                                                           and taking a few risks.
                                                           Amway was founded in Ada, Michigan,      While the world has changed a lot
                                                           U.S. by two lifelong friends and         since 1959, the company is still
                                                           business partners, Jay Van Andel         fueled by the founders’ entrepreneurial
                                                           and Rich DeVos. As entrepreneurs,        spirit and high-quality Amway™
                                                           they knew how hard starting a            products. The company still remains
                                                           business could be—from starting a        dedicated to helping people take the
                                                           flight school to opening a burger        first step toward business ownership.
                                                           restaurant, they experienced the highs
                                                           and lows of the startup world. In        “Putting Amway Business Owners and
                                                           1959, they founded Amway to make it       customers at the center of all we do
                                                           easier for other people to start their    is what has enabled Amway to thrive
                                                           businesses, too. “We were just            and grow. We want to do everything
                                                           two guys who wanted to have a             we can now to ensure the future is
                                                           business of our own. We were kids         strong for generations to come,” said
                                                           who were hungry for success and who       Doug DeVos, co-chair, Amway Board
                                                           wanted to give others the chance to       of Directors.
                       Doug DeVos and Steve Van Andel      be in business for themselves, too,”
                     Co-Chairs, Amway Board of Directors   recounted DeVos.
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
05   ABOUT AMWAY                                                                                                 2019 GLOBAL MEDIA GUIDE                   06

                   “WE SIMPLIFY ENTREPRENEURSHIP. WE TEACH
                    THE SKILLS YOU NEED, WE GIVE YOU THE PRODUCTS
                    AND TOOLS TO BUILD YOUR BUSINESS, AND A
                    COMMUNITY OF MENTORS IS THERE TO SUPPORT
                    YOU EVERY STEP OF THE WAY. THE POSSIBILITIES
                    ARE ENDLESS, AND THE RISK IS LOW.”
                    JOHN PARKER
                    AMWAY CHIEF SALES OFFICER

                   The majority of Amway                    Many Amway Business Owners (ABOs)
                                                            cite flexibility as one of their top
                   Business Owners work part                reasons for owning their business.
                                                                                                      Amway Business Owners participated in
                   time on their business,
                   making it a great way to
                   make extra money without
                                                            Parents love the business because
                                                            it means they won’t miss their kids’
                                                            soccer games and band concerts.
                                                            Young professionals love the freedom
                                                                                                      3M+ ONLINE
                                                                                                      learning activities in 2018.
                   full-time commitment.                    the business gives them to explore
                                                            other interests.

                                                                                                      $61.3B
                   “There is no secret to quick success     Another reason people join Amway is
                    with Amway.”                            to build a team, rather than building a
                   I hear the zip of a suitcase in the      business alone.
                   background. I’m on the phone with        The 2017 Amway Global
                   Amway Chief Sales Officer John Parker,   Entrepreneurship Report asked
                   and he’s packing for a trip to Japan.    whether people prefer to work alone       USD in bonuses and incentives have
                   He continues, “It takes hard work        or hire people; the majority opted        been paid to ABOs since 1959.

WORK WHERE
                   and dedication, just like anything       for building a team. It’s excellent
                   else. The true advantage of Amway        news for ABOs, as Amway offers both

                                                                                                      100%
                   isn’t in the money. At least, not        dynamics. You can create your own
                   initially. It’s in the flexibility.”     business, on your terms, but you
                                                            can (and many people do) choose to
                   He’s referencing Amway’s business        develop a team to work with, too.

YOU WANT,
                   model—direct selling. Instead of
                   relying on retail store partners to      “We simplify entrepreneurship,” Parker
                   sell the company’s products, Amway        says, before he signs off to catch       satisfaction guarantee on Amway ™
                   makes the products available to           his flight. “We teach the skills you     products and the business opportunity.*
                   individuals to sell.                      need, we give you the products and
                                                             tools to build your business and a

WHEN YOU WANT
                   These individuals earn bonuses on         community of mentors is there to
                   customer sales. The more they sell,       support you every step of the way.
                   the more they can earn.                   The possibilities are endless, and
                                                             the risk is low.”

                                                                                                      * Check local market website for details. Exclusions apply.
                                                                                                        Visit amway.com and search: Satisfaction Guarantee.
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
07   BRANDS & PRODUCTS                                                  2019 GLOBAL MEDIA GUIDE   08

                          PURE, SAFE,
                         EFFECTIVE AND
                           TRACEABLE
                  The Nutrilite brand’s top-selling products and more
                              ™
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
09     BRANDS & PRODUCTS                                                                                                                                                                                                        2019 GLOBAL MEDIA GUIDE     10
                                                                                                                                                      Clockwise from left:

                                                                                                                                    Scientists examine Traditional
                                                                                                                                 Chinese Medicine plants from the
                                                                                                                                Amway (China) Botanical Research
                                                                                                                                     & Development Center (ABRC)
                                                                                                                                  in Wuxi, China; a scientist in the
                                                                                                                                        lab at Amway Headquarters
                                                                                                                                         examines plant ingredients
                                                                                                                                   for future formulation; Nutrilite™
                                                                                                                                   Double X ™ Dietary Supplements
                                                                                                                                      contain 12 essential vitamins,
                                                                                                                                10 essential minerals and 22 plant
                                                                                                                                     concentrates from every color
                                                                                                                                     of the phytonutrient spectrum.

Traceability is ingrained in                Safety is also a key component of           observe everything that happened
                                                                                                                               TOP-SELLING

                                                                                                                                                                                                                     11B
                                            Nutrilite™ products’ traceability story.    to his plants.”
the Nutrilite™ brand’s DNA and                                                                                                 NUTRILITE PRODUCTS
                                                                                                                                                                             NUTRILITE                     ™
                                                                                                                                             TM
                                            The company meticulously tracks each
                                                                                        No one in the world cares or invests
ensures supplements that                    step of the process from start to finish
                                                                                        as much as Amway does to ensure
                                            and has rigorous rules in place to
are pure, safe and effective.               help protect products from even the         the purest ingredients, manufactured   1. NUTRILITE ALL PLANT
                                                                                                                                                  ™                          is the world’s No. 1 selling vitamins
                                                                                        in the safest way so that people can                                                 and dietary supplements brand.*
Amway’s standards are, in one word,
                                            slightest threat of contamination
                                                                                        have confidence in their vitamins
                                                                                                                                  PROTEIN POWDER                                                                     Nutrilite™ vitamin and mineral tablets
                                            at any point from farm to your door.
rigorous. While industry standards                                                      and supplements.
                                                                                                                               2. NUTRILITE™ DOUBLE X™/                                                              and soft gels are sold annually.
state that the “traceability” of            “We know that food safety is a real
an ingredient is knowing one step            concern of consumers,” said Kanan
                                                                                         NUTRILITE ™ SUPPLEMENTS                  TRIPLE X™ DIETARY
before and one step after in an              Banerjee, vice president of Amway
                                             global marketing, health and wellness.
                                                                                                                                  SUPPLEMENT
ingredient’s journey, the Nutrilite™
brand requires visibility into all stages   “And rightly so. Consumers should have       COMBINE THE ‘BEST
                                                                                                                               3. NUTRILITE ™
of an ingredient, and, in the case of
botanicals, down to the farm level.
                                             the right to know the story behind their
                                             products—their personal health and
                                                                                         OF NATURE’ AND THE                       VITAMIN C PLUS
Because of this stringent traceability
process, the company can assure
                                             the health of their families depend on
                                             the purity, safety and effectiveness
                                                                                        ‘BEST OF SCIENCE,’
its customers that the supplements
contain exactly what the label says—
                                             of the products they buy! Our seed to
                                             supplement process has been a major
                                                                                         RESULTING IN SAFE, HIGH
no more, no less.                            part of our heritage—Nutrilite founder
                                             Carl Rehnborg bought his first farm
                                                                                         QUALITY VITAMINS AND
                                                                                                                                                                                                                     * Euromonitor International Limited,
                                             specifically so he could control and        DIETARY SUPPLEMENTS.                                                                                                          euromonitor.com/amway-claims
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
11   BRANDS & PRODUCTS                                              2019 GLOBAL MEDIA GUIDE   12

                          INFUSED WITH
                             NATURE,
                            PERFECTED
                           BY SCIENCE
                         The latest Artistry products and beauty news
                                          ™
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
13       BRANDS & PRODUCTS                                                                                                                                                                                                                                          2019 GLOBAL MEDIA GUIDE               14

                                                                                                                                                                                               ON-THE-GO FACE &                    ARTISTRY SUPREME LX ™
                                                                                                                                                                                               EYE PALETTE                         REGENERATING EYE CREAM
                                                                                                                                                                                               An all-in-one face & eye            Reduces visible signs of
                                                                                                                                                                                               palette with three neutral,         aging in the eye area with
                                                                                                                                                                                               coordinating shadows,               this luxurious eye cream
                                                                                                                                                                                               setting powder, blush and           made with 24-karat gold
                                                                                                                                                                                               highlighter.                        and gardenia grandiflora
                                                                                                                                                                                                                                   stem cell extracts.

                                                                                                                                                 ADVANCED VITAMIN C +                                                              TINTED LIP BALM                            ARTISTRY SIGNATURE
                                                                                                                                                 HA TREATMENT ™                                                                                                               SELECT ™ MASKS
                                                                                                                                                                                                                                   This tinted lip balm is
                                                                                                                                                 This Artistry™ Intensives skincare                                                formulated to lock-in all-day              Artistry Signature Select™
                                                                                                                                                 product was reformulated in                                                       moisture with a center core                Masks helps solve multiple
                                                                                                                                                 2017 to include the highest                                                       infused with shea butter,                  skincare needs at once
                                                                                                                                                 concentration of Vitamin C ever                                                   avocado and coconut oil.                   with five masks that target
                                                            Founded by Edith Rehnborg, a              millennial women who are turning           offered in an Artistry™ product                                                                                              specific concerns, each
                                                                                                      their passion for beauty into
                                                            trailblazer for entrepreneurial           a paycheck.
                                                                                                                                                 to dramatically reduce the
                                                                                                                                                 appearance of expression lines.
                                                                                                                                                                                                                                                                              featuring exclusive Nutrilite™ -
                                                                                                                                                                                                                                                                              sourced phytonutrients.
                                                            women, the Artistry™ brand
                                                                                                      Amway also continues to push
                                                            today has become a top-selling            skincare innovation with its new
                                                            premium beauty brand.                     Artistry Signature Select™ Personalized

                                                                                                                                                                                                                                                         194M+
                                                                                                      Serum. It’s the first completely
                                                                                                      customizable treatment with the
                                                            Artistry™ products offer personalized
                                                                                                      power of up to three serums in
                                                            solutions with skincare, color and
                                                                                                      one personalized product. Whether
                                                            makeup for one-of-a-kind beauty.
                                                                                                      its anti-aging, anti-spot, firming,                                                                                                                beauty and personal care products
                                                            They’re also the tools of entrepreneurs
                                                                                                      brightening, hydrating, or a combination
                                                            around the world— a striking mashup                                                                                                                                                          are sold annually.
                                                                                                      of three, users can now effectively
                                                            of beauty and business. Artistry ™
                                                                                                      address multiple and specific skincare
                                                            skincare and color collections
                                                                                                      concerns for their best skin possible.
                                                            have received critical acclaim and

                                                                                                                                                                                                                                                         ARTISTRY
                                                            have been worn by celebrities at the                                                                                                                                                                                          ™
                                                            New York Fashion Week, the Busan
                                                            International Film Festival and beyond.   TOP-SELLING
                                                                                                      ARTISTRY ™ PRODUCTS                                                                                                                                is among the world’s top 10, largest
                                                            The brand recently launched Artistry
                                                            Studio™ products with makeup and                                                                                                                                                             selling, premium skincare brands.*
                                                            specialty bath and body products for      1. ADVANCED VITAMIN C +
View photos of Amway Business                               beauty lovers everywhere. Inspired           HA TREATMENT™
Owners with their favorite                                  by hotspot cities around the world,                                                  ARTISTRY SIGNATURE SELECT ™                           LASH BOOSTING 3-IN-1 MASCARA
Artistry ™ products from around                             each collection turns the essence of      2. ARTISTRY SIGNATURE SELECT       ™       PERSONALIZED SERUM                                    This multi-tasking mascara with an
                                                            each city into ‘must-have’ colors,                                                                                                         adjustable wand adds volume, lifts, and
the world on Instagram®†:
                                                            textures, and scents. The brand              PERSONALIZED SERUM                      Add up to three (of five) concentrated
                                                                                                                                                 amplifiers to the base serum for a possible           separates lashes with a single twist.
@ArtistryStudioOfficial                                                                                                                          25 personalized serum solutions to meet
                                                            and products are loved by Artistry™
                                                            passionistas, high-achieving              3. ARTISTRY YOUTH XTEND™                   different skincare needs.

                                                                                                         SOFTENING LOTION
                                                                                                                                                                                                                                                         * Euromonitor International Limited,
† Instagram® is a registered trademark of Instagram, LLC.                                                                                                                                                                                                  euromonitor.com/amway-claims
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
15   BRANDS & PRODUCTS                                                                                                                                2019 GLOBAL MEDIA GUIDE         16

                         Amway helps make homes                                        Many people don’t realize the first                    Today, Amway is well known for

HEALTHY HOMES,
                                                                                       Amway™ product, a biodegradable,                       its eSpring™ water purifier and
                         cleaner and safer with high-                                  concentrated home cleaning product,                    Atmosphere™ air treatment system.
                         performing products for water                                 paved the way for the company’s
                         and air purification, cooking                                 current home products. From
                                                                                       phosphate-free laundry detergent to
                         and cleaning needs.                                           environmentally sensitive cleaning

HEALTHY PLANET
                                                                                       products, Amway™ home products
                                                                                       are safe for the whole family.

                         TOP-SELLING HOME PRODUCTS

                                                                                                                                              73M+
                                                                                                                                              home products are sold annually.

                                                                                                                                              eSpring™ is the world’s

                                                                                                                                              NO. 1 SELLING
                         ESPRING WATER
                                   ™
                                                                ATMOSPHERE AIR   ™
                                                                                                             AMWAY HOME DISH™

                         TREATMENT SYSTEM                       TREATMENT SYSTEM                             DROPS™ ULTRA-CONCENTRATED
                                                                                                             DISHWASHING LIQUID
                         This water purifier removes            The combination of Amway’s
                         more than 140 potential                proven particle sensor                       Just a few drops cut             brand of home water treatment
                         health-effect contaminants             technology with a three-stage                through a sink full of greasy,
                         that may be present in                 filtration system results in                 dirty dishes. Plus, the          systems.* It effectively removes more
                         drinking water.                        cleaner air.                                 biodegradable, phosphate-
                                                                                                             free formula is safer for the
                                                                                                                                              than 140 potential health-effective
                                                                                                             environment and your family.     contaminants and destroys more
                                                                                                                                              than 99.9% of waterborne, disease-
                                                                                                                                              causing bacteria and viruses.

                                                                                                                                              ATMOSPHERE SKY                          ™

                                                                                                                                              air treatment system effectively removes
                                                                                                                                              99.99% of more than 300 particles as
                                                                                                                                              small as .0024 microns from air passing
                                                                                                                                              through the filter.

                                ATMOSPHERE DRIVE ™
                                The Atmosphere Drive™ system is Amway’s
                                first portable air treatment system and the
                                world’s number one selling car air treatment
                                product.* It’s the same air treatment
                                technology that you know and love, just
                                packaged in a smaller size to reduce air
                                particles as small as .015 microns.

                         * Based on a Verify Markets study of global sales revenue from 2/17 through 1/18.
2019 GLOBAL MEDIA GUIDE - 60TH ANNIVERSARY EDITION - Amway Global
17     BRANDS & PRODUCTS                                                                                                                                                                                      2019 GLOBAL MEDIA GUIDE        18

From summer road trips to chilling seaside,
XS™ Energy drinks keep you energized for
wherever adventure takes you.
                                                                                                                                                                                                      Catch up with the XS™
                                                                                                                                                                                                      brand on Instagram®† to
                                                                                                                                                                                                      see the wild places and
                                                                                                                                                                                                      awesome adventures
                                                                                                                                                                                                      that ABOs take with
                                                                                                                                                                                                      their favorite energy
                                                                                                                                                                                                      drink: @XSNation

XSPERIENCE
MORE
XS™ Energy is more than                       week. They’re hungry for flexibility
                                              and freedom. They want to travel and
                                                                                         snapping selfies of themselves
                                                                                         climbing mountains and surfing with
                                                                                                                                  “THE LINE BETWEEN WORK AND PLAY IS                                  More than
just an energy drink and sports

                                                                                                                                                                                                      30%
nutrition brand. It’s a fresh
                                              see the world—in addition to having
                                              a family and making money.”
                                                                                         their energy drink or nutrition bar
                                                                                         in hand.
                                                                                                                                   DISAPPEARING, BLENDING IN WITH A
approach to business.                         Research continues to show that            XS™ Energy is giving Amway Business       LIFESTYLE THAT SAYS WORK SHOULD BE                                                           sales growth
                                              people today view work as a “thing,”       Owners a creative, adventurous outlet                                                                                                  in 2018.
XS™ Energy Co-Founder David
Vanderveen seems more at home on
                                              not a “place.” Coincidentally, that’s      to build an Amway business and a          MORE THAN A WAY OF MAKING A LIVING.”
                                              why Rich DeVos and Jay Van Andel           brand around action, adventure and
a surfboard than he does behind a
                                              founded Amway—to give people more          fitness. It’s an XSperience that can’t

                                                                                                                                                                                                      XS ENERGY
desk. His passion for XS™ Energy is                                                                                               DAVID VANDERVEEN                                                            ™
                                              freedom and flexibility with both their    be found anywhere else.
unmatched, and it seems like he’s                                                                                                 CO-FOUNDER OF XS™ ENERGY
                                              time and finances.
always on the move. Japan, Korea,
Australia, Germany, China—he                  “The line between work and play is                                                                                                                      is the first exclusively sugar-free energy
meets with thousands of Amway                  disappearing, blending in with a
Business Owners a month, and he                lifestyle that says work should be more
                                                                                                                                                                                                      drink brand sold globally.*
has his finger on the pulse of what            than a way of making a living.” For
engages millennials.                           Vanderveen, he’s focused on building
“People today are very interested in
 entrepreneurship,” said Vanderveen.
                                               an experience around Amway
                                               independent business ownership
                                               (coined, XSperience). Scroll the
                                                                                                                                                                                                      56 COUNTRIES
“They don’t want to be in the office
                                               brand’s Instagram®† feed and you’ll
                                                                                                                                                                                                      have XS™ ENERGY drinks available.
 from 9 a.m. to 5 p.m., five days a
                                               see customers and business owners                                                  * Euromonitor International Limited, euromonitor.com/amway-claims
                                                                                                                                  † Instagram® is a registered trademark of Instagram, LLC.
19   RESEARCH & DEVELOPMENT                                                                                             2019 GLOBAL MEDIA GUIDE           20

                                                                                                               Clockwise from left:

                                                                                                               The greenhouse at the Amway (China) Botanical
                                                                                                               Research & Development Center (ABRC) in Wuxi,
                                                                                                               China; a scientist examines plant concentrates for
                                                                                                               a future Amway™ product in the Nutrilite™ lab in
                                                                                                               Buena Park, California; a scientist works on a new
                                                                                                               formula in the lab at Amway World Headquarters
                                                                                                               in Ada, Michigan, U.S.; chrysanthemums bloom
                                                                                                               at the ABRC, where Amway scientists recently
                                                                                                               completed mapping this complex plant’s genome.

                              Our scientists are taking              While efforts behind some segments

                                                                                                               270+
                                                                     of product development research
                              discovery and innovation to            are kept secret for competitive
                              the next level.                        purposes, others warrant a different
                                                                     approach: sharing. Whether it’s
                              While most companies employ an         submitting our research for
                              R&D team, Amway takes it a step        publication in scientific journals, or    patent applications pending worldwide
                              further and has built a small army.    opening the results of a study for
                              Here, nearly 1,000 Amway scientists,   public domain, Amway R&D believes

                                                                                                               800+
                              engineers and technicians work         in the importance of sharing in an
                              with leading universities, science     effort to advance scientific research
                              institutes and advisory boards to      as a whole.
                              conduct world-class research that
                              supports product development.          Recent scientific research
                                                                     advancements include the work             patents held worldwide
                                                                     being done at the Amway Botanical
                                                                     Research & Development Center

                                                                                                               100+
                                                                     (ABRC) in Wuxi, China. At the
                                                                     118-acre research farm and R&D
                                                                     center, Amway scientists are using
                                                                     western technology to explore the

BEST OF NATURE,
                                                                     effects of Traditional Chinese Medicine
                                                                     (TCM) plants, including goji berry        scientific laboratories
                                                                     and chrysanthemum, for potential
                                                                     integration into future nutrition and
                                                                     beauty products.

BEST OF SCIENCE
21     AMWAY LOCATIONS                                                                                                                                                                      2019 GLOBAL MEDIA GUIDE   22

$335M
USD invested in new manufacturing and
R&D facilities in the last seven years.

15
manufacturing and processing plants

     MANUFACTURING FACILITIES

     CERTIFIED ORGANIC FARMS

     DISTRIBUTION/WAREHOUSING

GLOBAL FOOTPRINT                                                                             AMERICAS
                                                                                             MARKETS
                                                                                             Brazil
                                                                                             Latin America
                                                                                             North America
                                                                                                                                  AFRICA
                                                                                                                                  MARKETS
                                                                                                                                  Southern Africa

                                                                                                                                  EUROPE
                                                                                                                                                           GREATER CHINA
                                                                                                                                                           MARKETS
                                                                                                                                                           China
                                                                                                                                                           Hong Kong
                                                                                                                                                           Taiwan
                                                                                                                                                                                    ASIA PACIFIC
                                                                                                                                                                                    MARKETS
                                                                                                                                                                                    Australia
                                                                                                                                                                                    Japan
                                                                                                                                                                                    Korea
                                                                                                                                                                                    New Zealand
                                                                                             CERTIFIED ORGANIC FARMS                                       MANUFACTURING FACILITY
                                          Since 1959, Amway has expanded across                                                                                                     Southeast Asia
6 continents, 750+ places                                                                    Ephrata, Washington, U.S.            MARKETS                  Guangzhou, China
                                          the globe and now operates in more than            Jalisco, Mexico                      Europe                                            MANUFACTURING FACILITY
and spaces, millions of Amway             100 countries and territories. With a presence     Trout Lake, Washington, U.S.         Russia                   MAJOR DISTRIBUTION/
                                                                                                                                                                                    Binh Duong, Vietnam
                                                                                                                                                           WAREHOUSING HUBS
Business Owners. With such a              that stretches from South Africa to Thailand,      Ubajara, Brazil
                                                                                                                                  MAJOR DISTRIBUTION/      Beijing, China           MAJOR DISTRIBUTION/
large global footprint, it’s no           England to Australia, you’re likely to             MANUFACTURING FACILITIES             WAREHOUSING HUBS         Guangzhou, China         WAREHOUSING HUBS
                                          encounter one of the 750+ Amway spaces             Ada, Michigan, U.S.                  Budapest, Hungary        Shanghai, China          Busan, South Korea
surprise to see Amway wherever            during your travels.                               Buena Park, California, U.S.         Moscow, Russia           Taipei, Taiwan           Kobe, Japan
                                                                                             Quincy, Washington, U.S.             Pruszkow, Poland         Xi’an, China             Samut Prakan, Thailand
you are in the world.                                                                                                             Venlo, Netherlands                                Tokyo, Japan
                                          In addition to the Amway Center™ in Orlando,       MAJOR DISTRIBUTION/
                                          Florida, you’ll also see the Amway™ logo and       WAREHOUSING HUBS
                                          blue awning by the entrance of Citi Field in New   Ada, Michigan, U.S.                  INDIA
                                                                                             Norcross, Georgia, U.S.
                                          York City. If you head to Tokyo, you’ll see the                                         MARKETS
                                                                                             Santa Fe Springs, California, U.S.
                                          Amway™ logo in the skyline of Shibuya, one of      Sao Paulo, Brazil                    India
                                          the city’s trendiest neighborhoods.                                                     MANUFACTURING FACILITY
                                                                                                                                  Tamil Nadu, India
23   ORGANIC FARMING                                                 2019 GLOBAL MEDIA GUIDE   24

                              FARMING
                                 HOW
                             IT’S MEANT
                                TO BE
                       Get to know Amway’s certified organic farms
25     ORGANIC FARMING                                                                                                                          2019 GLOBAL MEDIA GUIDE       26

                                                                                                                                     Photos clockwise from top:

                                                                                                                                     A farmer tends to the acerola cherry tree
                                                                                                                                     nursery in Ubajara, Brazil; echinacea
                                                                                                                                     blooms at Amway’s farms in Trout Lake,
                                                                                                                                     Washington, U.S.; Amway R&D manager
                                                                                                                                     Anacleto Sosa in a field of spinach at
                                                                                                                                     Rancho El Petacal; fields of alfalfa ready for
                                                                                                                                     harvest at Rancho El Petacal; the entry to
                                                                                                                                     the haciendas at Rancho El Petacal; Amway
                                                                                                                                     relies on GPS-guided tractors to efficiently
                                                                                                                                     tend to the thousands of acres of farmland.

                                                                                               Freshly harvested acerola cherries.   NEARLY
                                                                                                                                     6,000 ACRES
                                                                                                                                     Nutrilite™ is the only global vitamin and
No to pesticides and                         Rather than relying on harmful          The farm team also makes their                  dietary supplement brand to grow, harvest
                                             chemicals, the farm relies on a         own organic fertilizer from a formula
chemicals. Yes to worms.                     variety of natural methods to keep      of alfalfa, water, milk and special
                                                                                                                                     and process plants on their own certified
                                             the plants healthy and the ground       strains of bacteria. This, combined             organic farms.*
“I come from a family of farmers, so
                                             fertile. One example is the five tons   with the worm farm’s liquid humus,
 I love the country; the plants; the soil.
                                             of worms that are farmed to provide     is the only fertilizer that’s spread
 That’s why I love my work.”
                                             rich nutrients that enrich the soil.    on the fields. That gives us all
Anacleto Sosa, Amway R&D manager,            In a healthy worm farm, the worms       the benefits of traditional farming
stands like a farm superhero,                process the equivalent of their own     methods, but it’s all natural.
surrounded by an expansive sea of            weight each day. Their waste, or
                                             castings, is collected by watering      Similar methods are used at its
spinach plants at Rancho El Petacal,
                                             and draining the worm beds multiple     sister farms in Trout Lake, Washington,
one of the company’s certified
                                             times. The result is 260,000 liters     U.S., where the farms are irrigated
organic farms. The farm is located
                                             of nutrient-rich liquid humus a year,   using nutrient-rich water runoff
only 100 kilometers from Mexico’s
                                             key to fertilizing the farm’s organic   from the nearby glacier; and at the
Pacific coast, taking advantage of
                                             crops destined for ingredients to be    farm in Ubajara, Brazil, the site
the warm sea breezes.
                                             used in Nutrilite™ products.            of our largest acerola cherry farm.
                                                                                                                                     * Euromonitor International Limited,
                                                                                                                                       euromonitor.com/amway-claims
27    CORPORATE RESPONSIBILITY                                                                                                                                                  2019 GLOBAL MEDIA GUIDE       28
                                               “AT AMWAY, OUR BELIEF IS BY USING THE BEST OF
                                               OUR BUSINESS AND THE PASSION OF OUR PEOPLE
                                                   TO SOLVE GLOBAL CHALLENGES AND IMPROVE
                                                INDIVIDUAL COMMUNITIES ALL OVER THE WORLD.
                                            WE HELP PEOPLE LIVE HEALTHIER, MORE EMPOWERED
                                                     LIVES WITHIN AND BEYOND OUR BUSINESS.”
                                                                                                                 JEFF TERRY
                                                                                                     AMWAY GLOBAL MANAGER
                                                                                                             FOR CORPORATE

GLOBAL FOCUS,
                                                                                                       SOCIAL RESPONSIBILITY

LOCAL IMPACT
Solving global challenges                                                                                                      Empowering lives and
Amway developed the Nutrilite™ Power
of 5 campaign as the extension of
our Nutrition expertise to help fight
childhood malnutrition around the
                                          $10                                      500,000+                                    improving local communities
                                                                                                                               Our business owes its success to
                                                                                                                               our people: the employees and the
                                                                                                                                                                         $15.1 M
                                                                                                                                                                         charitable contributions from Amway,
                                          a month provides daily nutrition to      children will receive daily nutrition
world in accordance with Goal 2 of                                                                                             Amway Business Owners. We help            employees and Amway Business Owners
the UN Sustainable Development            a child for a month.                     support through the Power of 5              them to live up to their full potential
Goals 2030. According to the World                                                 campaign by the end of 2019.                through trainings, development            globally in 2018.
Health Organization, 45% of children                                                                                           opportunities and a supportive and
under 5 die prematurely because of                                                                                             fair working environment. Our efforts

                                                                                                                                                                         483,205
                                                                                   39 23
                                                                                                                               extend beyond our company too;

                                          400,000
malnutrition. Additionally, 155 million
children are stunted and chronically                                                                                           Amway and its people have supported
malnourished, meaning their brains                                                                                             more than 14.5 million people
and bodies are not growing and                                                                                                 through charitable contributions
developing to their full potential.                                                                                            exceeding $315 million and 4.5            people helped through Amway
                                          ABOs and employees were engaged in       local Power          countries              million volunteer hours since 2003.       efforts globally in 2018.
As a solution to this global issue,
Amway developed Nutrilite™ Little
                                          the Power of 5 campaign to support       of 5 programs
Bits,™ the first micronutrient powder     programs through events, rallies, runs
for malnutrition enhanced with plant
nutrients. Amway works with NGOs
and governments to directly support
                                          and promotions in 2018.
                                                                                                                                                                         156,000
initiatives and programs designed                                                                                                                                        volunteer hours recorded globally in 2018.
to improve the nutrition and health
of children. In addition to providing
Nutrilite™ Little Bits,™ Amway provides
nutrition education, food and supports
regular health assessments to
ensure children’s health improves.
29   2019 GLOBAL MEDIA GUIDE                                                                       2019 GLOBAL MEDIA GUIDE                     30

                               THE FUTURE
                               OF AMWAY
                               From India to Thailand, Ukraine to Mexico, the Amway business
                               continues to give people the opportunity to take the first step
                               toward financial flexibility. Whether it’s selling products on the
                               side part-time or building a sustainable business for the long term,
                               there’s never been a better time to join Amway. To keep up to
                               date, follow the company on Facebook®† (facebook.com/amway),
                               Twitter®† (@amway), YouTube®† (youtube.com/amway) or Instagram®†
                               (@amway), or visit www.amwayglobal.com to find Amway in
                               your country.

                               † Facebook® is a registered trademark of Facebook, Inc., Twitter® is a registered trademark of Twitter, Inc.,
                                 YouTube® is a registered trademark of Google Inc., Instagram® is a registered trademark of Instagram, LLC.
1959

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2019

       HERE’S TO THE
       NEXT 60 YEARS
       AMWAYGLOBAL.COM
       Access the digital media guide at
       mediaguide.amwayglobal.com

       2019 Alticor Inc.
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