24 28 FEBRUARY - Auckland Art Fair
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P O S T- F A I R
REPORT
24 - 28 FEBRUARY
2021
THE CLOUD /
A K L W AT E R F R O N T /
AOTEAROA NEW ZEALAND
2021 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
1
IT WAS A PRIVILEGE TO HOLD A LIVE HI GHLI GHTS OF THE FAIR INC LUDE D:
FAIR IN 2021. THE 2021 AUCKLAND ART − f o u r g a l l e r i e s f ro m A u s t r a l i a , a n d o n e e a c h f ro m B e i j i n g a n d
FAIR WAS DELIVERED AGAINST A STATUS Rarotonga joined 32 of the best galleries from across Aotearoa
at the 2021 Art Fair, despite the closure of inter national borders
QUO OF UNCERTAINTY, AS COVID-19
SWEPT THROUGH THE WORLD. ALMOST − $10 millio n worth of art s ales by the galleries , continuing the
EVERY OTHER INTERNATIONAL ART FAIR upw a rds tra jec tory of s ales at the Fair s ince 2016
GLOBALLY IN THE LAST 11 MONTHS HAD − t h e l a u n c h o f a n e w o u t d o o r s c u l p t u re s p a c e a t t h e h a r b o u r
BEEN CANCELLED, INCLUDING THE 2020 end o f The C loud
AUCKLAND ART FAIR. − t h e c o n t i n u a t i o n o f P ro j e c t s w i t h ‘ P re s e n t Te n s e ’ c u r a t e d b y
Micheal Do, commissioning six new works by early-career artists
The first-ever summer edition of Auckland Art Fair, opened at The f o r exhibitio n at the Fair and als o at Tiffany & Co. in B ritomart
C l oud on We d n e s d a y 2 4 F e b r u a r y 2 021 a nd w a s scheduled to run a nd Yu M ei in N ewmark et
until Sunday 28 February, but closed one day early due to a change
in COVID alert levels. Collectors, gallerists, artists, art enthusiasts, − an inaugural museum partnership with the Govett-Brewster Art
media and other partners came to celebrate and showcase the Gallery / Len Lye Centre enabling the presentation of Len Lye’s
out st and in g c o n t e m p o r a r y a r t o f A o tea ro a Pa cif ic R im regio n. Big Bla de a t the entrance to the Fair
− t h e i n t ro d u c t i o n o f a n e w c u r a t o r i a l w o r k s h o p f o r e m e rg i n g
T he 38 p a r t i c i p a t i n g g a l l e r i e s s o l d o ver $10 millio n w o rth o f a rt*
c u r a t o r s / a r t i s t s , s u p p o r t e d b y C r e a t i v e N e w Z e a l a n d To i
(a $1 mi l li o n i n c re a s e o n 2 0 1 9 , a $ 3 millio n increa se o n 2018, a nd
Aotearoa and Victoria University of Wellington Te Herenga Waka
a $7 mi l l io n i n c re a s e o n 2 0 1 6 ) .
*The calculation of this figure excluded two major sales of historic art by one gallery,
reported to be over $2.8 mi l l i o n i n t o t al , w hi ch w o ul d o t her w i s e s kew t he number.
2
TOTAL ATTENDANCE 1,900+
VI P Previ ew (i nvi t at i o n o nl y)
WEDN ESDAY
7,000+
and O peni ng Ni ght :
THU R SDAY Publ i c Day:
1,300+
F R I DAY Publ i c Day and Ar t Par t y:
2,200+
SATU R DAY Publ i c Day:
1,500+
SU N DAY C ancel l ed - no at t endees
* T h i s f ig u re in c lu d e s 8 5 0 + V IPs an d in c lu d e s retur n visita tion. It a lso includes
e x h i b i t o r s , c re w, org an ise rs, an d sc h ool tou rs.
3
GALLERIES AT THE FAIR
Auckland Art Fair attracted 33 galleries to TOTAL GALLERY SALES AS A RESULT OF AUCKLAND ART FAIR
$10 MILLION+
the main section of the Fair and five artist-
*
run spaces in a new section, In Residence,
on the mezzanine floor of The Cloud.
Despite closed borders, four galleries from
Australia, and one each from Beijing and
Rarotonga engaged local staf f to manage
their stands and were able to join 32 of the
best galleries from across Aotearoa at the
AVERAGE SALES PER GALLERY AT AUCKLAND ART FAIR
2021 Ar t Fair.
$333,405*
WHAT DID THE GALLERIES
THINK OF THE FAIR?
$189,173
$141,616
95.7% OF GALLERIES WERE VERY
$60,754
SATISFIED/SATISFIED WITH THE
2021 EDITION
2016 2018 2019 2021
94.8% O F T H E GA L L E R I E S A R E V E RY
L IK ELY / L I K E LY T O R E T U R N T O T H E *For ga lleries in the ma in section of the Fa ir. T he ca l cul at i o n o f t hi s f i gure excl uded t w o maj o r s al es o f mo der n
EV EN T IN 2 0 2 2 a rt by one ga llery, w hich w ould otherw ise skew the number s . Fi gures are der i ved f ro m gal l er y s ur veys .
4
THE 2021 GALLERY LIST
{SUITE} TĀMAKI MAKAURAU & PŌNEKE GOW LANGSFORD GALLERY TĀMAKI MAKAURAU SPURS GALLERY 北京
AUCKLAND & WELLINGTON AUCKLAND BEIJING
IVAN ANTHONY TĀMAKI MAKAURAU ROBERT HEALD GALLERY PŌNEKE STARKWHITE TĀMAKI MAKAURAU
AUCKLAND WELLINGTON AUCKLAND
ARTIS GALLERY TĀMAKI MAKAURAU SCOTT LAWRIE GALLERY TĀMAKI MAKAURAU STATION NAARM & GADIGAL
AUCKLAND AUCKLAND MELBOURNE & SYDNEY
ASIA NZ WITH TĀMAKI MAKAURAU MICHAEL LETT TĀMAKI MAKAURAU SUMER TAURANGA
@HABITFORMING101 AUCKLAND AUCKLAND
TWO ROOMS TĀMAKI MAKAURAU
AUCKLAND PRINT STUDIO TĀMAKI MAKAURAU MASTERWORKS GALLERY TĀMAKI MAKAURAU AUCKLAND
AUCKLAND AUCKLAND
VISIONS TĀMAKI MAKAURAU
BARTLEY & COMPANY ART PŌNEKE MCCAHON HOUSE TĀMAKI MAKAURAU AUCKLAND
WELLINGTON AUCKLAND
BERGMAN GALLERY RAROTONGA TIM MELVILLE TĀMAKI MAKAURAU
AUCKLAND IN RE SIDE NC E
BLACK DOOR GALLERY TĀMAKI MAKAURAU
AUCKLAND MILFORD GALLERIES ŌTEPOTI & TAHUNA
DUNEDIN & QUEENSTOWN DUNEDIN & QUEENSTOWN MOTHERMOTHER TĀMAKI MAKAURAU
CHAUFFEUR GADIGAL AUCKLAND
SYDNEY JHANA MILLERS PŌNEKE
WELLINGTON PARASITE TĀMAKI MAKAURAU
MEGAN DICKINSON GALLERY WHĀNGAREI AUCKLAND
PARNELL GALLERY TĀMAKI MAKAURAU
FHE GALLERIES TĀMAKI MAKAURAU AUCKLAND RM GALLERY & PROJECT SPACE TĀMAKI MAKAURAU
AUCKLAND AUCKLAND
LAREE PAYNE GALLERY KIRIKIRIROA
FINE ARTS, SYDNEY GADIGAL HAMILTON SATCHI & SATCHI & SATCHI TĀMAKI MAKAURAU
SYDNEY AUCKLAND
SANDERSON CONTEMPORARY TĀMAKI MAKAURAU
FÖENANDER GALLERIES TĀMAKI MAKAURAU AUCKLAND WET GREEN TĀMAKI MAKAURAU
AUCKLAND AUCKLAND
JONATHAN SMART GALLERY ŌTAUTAHI
FOX JENSEN MCCRORY TĀMAKI MAKAURAU & GADIGAL CHRISTCHURCH
- FOX JENSEN AUCKLAND & SYDNEY
5
IN RESIDENCE I n R e s i d e n c e w a s a n e w i n i t i a t i v e f o r a r t i s t - r u n s p a c e s t o p re s e n t a t t h e A r t F a i r
o n the M ezza nine o f The Clo ud. While the Art Fair has s upported emerging artis ts
through Piki Mai: Up Here ^^ since 2018 and the Projects programme since 2016, In
Residence provided curatorial support for each artist-run space and helped ensure
tha t the f ull co st o f pa rticipa tion was covered for eac h booth through s uc c es s fully
spea rhea ding a Bo o sted cro w d funding campaign.
T h e s p a c e s w h i c h s h o w e d w e r e m o t h e r m o t h e r, P a r a s i t e , R M G a l l e r y & P r o j e c t
S p a c e , S a t c h i & S a t c h i & S a t c h i a n d We t G re e n . E a c h u n i q u e i n t h e w a y s t h e y
o p e r a t e , t h e y f o r m a v i b r a n t a n d i m p o r t a n t p a r t o f A o t e a ro a ’s a r t e c o l o g y a n d
help pro vide a n essentia l o ppo rtunity for experimentation with ex hibition- making
a nd a rt pra ctice, bringing energy and a new pers pec tive to their pres entations .
In Residence was facilitated by Becky Hemus, a writer and curator based in
Tā ma ki M a ka ura u w ho is a lso a c o- founder of Wet G reen and May Fair Art Fair. In
Residence included artist talks and a commissioned text was distributed alongside
each presentation. These are now available on the Art Fair website. It was also the
f irst time tha t these a rtist-run s paces had collaborated.
I n s t a lla t io n v ie w of moth e r moth e r b ooth at the 2021
Au c k la n d Art F air. Ph oto b y Lu k e F ole y - M artin
6
SCULPTURE
SPACE
For the first time, the Fair included an
o u t d o o r S c u l p t u re S p a c e o v e r l o o k i n g t h e
Waitematā Harbour. This area was enjoyed
b y v i s i t o r s , w h o w e re a b l e t o s p e n d t i m e
outside at the Fair drinking and eating
a m o n g t h e s c u l p t u re s . W h i l e t h e re w e re
no immediate sales of the sculptural works,
it is anticipated that the exhibition will lead
t o sa l es o v e r t i m e .
T h e S c u l p t u re S p a c e f e a t u re d l a rg e - s c a l e
s c u l p t u re s b y F a t u F e u ’ u , C h a u n c e y F l a y,
G i l l G a t f i e l d , G re g o r K re g a r a n d Yo l u n d a
Hi c k man.
I n s t a lla t io n v ie ws of th e S c u lp tu re S p ac e at the 2021
Au c k la n d Art F air. Ph oto b y Lu k e F ole y - M artin
7
VIPS AT THE FAIR
“ A s a c o m p l e t e “ o u t s i d e r ” t o t h e a r t w o r l d , p re v i o u s l y I
would have been intimidated by entering that type of space.
T h e m o re t h e a r t f a i r d o e s t o b re a k d o w n t h o s e “ b a r r i e r s ”
the better. It was good to see gallery owners, artists with
“the people”. Loved it!”
850+ V IP g u e s ts a tte n d e d the 2021 Auck la nd Ar t Fa ir
50% o f V IP s c a m e to th e F a ir from out s ide of Auck la nd
VIP PATRON GROUPS
T he Fai r w e l c o m e d f o u r s i g n i f i c a n t New Zea la nd pa tro n gro ups to
t he Fa i r : Ci t y Ga l l e r y We l l i n g t o n , Ada m A rt Ga llery Te Pā ta ka To i |
V i c t or i a U n i v e r s i t y o f We l l i n g t o n , t he Go vett-Brew ster Fo unda tio n
and Auc kl a n d A r t Ga l l e r y F o u n d a t i o n.
In ad d i t i o n , p a r t n e r s o f t h e F a i r t o ok a dva nta ge o f the o ppo rtunity
t o ent er t a i n t h e i r c l i e n t s , w i t h A NZ Priva te ho lding a receptio n f o r
120 of their private bank clients on Opening Night, Jasmax hosting
1 0 0 g u e s t s o n O p e n i n g N i g h t a n d Yu M e i i n v i t i n g a s e l e c t g ro u p
of t hei r c l i e n t /p a t ro n s t o t h e F a i r f or a guided to ur o n Thursda y.
T he c l osu re o f i n t e r n a t i o n a l b o rd e r s prevented pa tro n gro ups f ro m
o v e r s e a s a t t e n d i n g t h e F a i r. P r i o r t o C h r i s t m a s 2 0 2 0 , f o u r m a j o r
patron groups from Sydney and a number of independent travellers
f ro m A u s t r a l i a h a d b o o k e d h o t e l ro o m s i n A u c k l a n d , i n t h e e v e n t
that the borders were opened prior to the Fair. It is very much hoped
t hat t hey w i l l c h o o s e t o a t t e n d i n 2 022, despite the expecta tio n o f
m ore op p o r t u n i t y f o r w i d e r i n t e r n a tio na l tra vel in 2022.
Sta rkw hite booth a t t he 2021 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
8
GALLERY
DINNER
165 guests attended the third Auckland
Art Fair dinner, held on the ev ening
b e f o r e O p e n i n g D a y. P a r t i c i p a t i n g
gallery directors, collectors, curators,
mus eum directors , and artis ts joined
in antic ipation of the art that would
be presented the next day at the Fair
and to c elebrate the outs tanding art
of Aotearoa and the wider Pacific-
Rim region.
The seated dinner took place
throughout the laneway s and s pac es
of kingi and The Hotel Britomart, with
a meal created for the occasion by Tom
Hishon and his team, complimented by
wines presented by Art Fair partners,
Seres in Es tate.
Gal l er y Di nner. Pho t o s by L uke Fo l ey-Mar t i n
9
VISITORS
TO THE FAIR
6,000+ visitors to the Fair who either paid f or a ticket
or received a guest pass
20% of visitors c ame to the Fair f rom outside of Auc kland
WHAT DID VISITORS THINK OF THE FAIR?
WHAT DID VISITORS THINK OF THE FAIR?
78% PL AN TO DEFINITELY / PROBABLY
RETURN TO THE EVENT IN 2022*
J h a n a M ille rs b ooth at th e 2 0 2 1 A u c k lan d A rt Fa ir. P hoto by Luke Foley-Ma rtin
65% W O U LD D EFIN ITELY / PROB AB LY
R E CO M M E ND T HE FAIR TO OTHER PEOPLE*
“Thoroughly enjoyed the art fair ...
wonderful to see how others experience
*figures derived from t he vi s i t o r s ur veys , w hi ch w ere co mpl et ed by
and e xpress t he ir worl dv i ew. ” less tha n 5% of a tten dees .
10Scho o l gro up o n a t o ur at t he 2021 Auckl and Ar t Fai r.
V i ew o f t he Wet Green bo o t h. Pho t o by L uke Fo l ey-Mar t i n
SCHOOL VISITS
Discounted student tickets and free tickets for accompanying
t eac her s w e re o ff e re d t o s e n i o r h i gh scho o l students, a lo ng
wi t h a f re e g u i d e d t o u r o f t h e F a i r by a current E la m Scho o l
of Fi ne A r t s o r A u c k l a n d U n i v e r s i t y A rt H isto ry student. The
offer was t a k e n u p b y t h re e s c h o o l s:
NO RT H C O T E CO L L E GE 21
O TA H U H U CO L L E GE 10
G R E E N B AY HIGH S CHO O L 18
T h e s c h o o l s p ro g r a m m e h a d f e w e r s t u d e n t s i n 2 0 2 1 t h a n i n
2019, d ue t o c h a n g i n g CO V I D a l e r t levels ma king it diff icult
t o c omm i t t o s c h o o l t r i p s t o b i g e v ents. A number o f scho o ls
ha v e i nd ic a t e d t h e y w i s h t o p l a n a trip to the Fa ir 2022.
“My Art History students absolutely LOVED it
and stayed way longer than the expected time
they were able to leave to go home. Thank you!”
– H O D V isua l A rts, Green Bay High S ch ool
11MUSEUM PARTNER
Auckland Art Fair 2021 saw the inauguration of a museum
p a r t n e r s h i p w i t h t h e G o v e t t - B re w s t e r A r t G a l l e r y / L e n Ly e
C e n t re , N e w Z e a l a n d ’s f o re m o s t c o n t e m p o r a r y a r t m u s e u m
a nd g l ob a l h o m e o f t h e w o r k a n d l ega cy o f pio neering Kiw i
artist Len Lye. Through this partnership and with support from
Tec hni x a n d o t h e r p a r t n e r s f ro m Ta ra na ki Gro up, the A rt Fa ir
wa s p l ea s e d t o p re s e n t L e n Ly e ’s B ig Bla de a t the entra nce,
free f or a l l t o e x p e r i e n c e a n d e n j o y.
Big Blade is one of Lye’s for mative kinetic sculptures, inspired
by the artist’s ability to shake materials like steel and find the
natural modes of vibration. Conceived in 1959 and constructed
in 1997, we were proud to show this work at the 2021 Art Fair
- the first time in more than 10 years that a major kinetic work
b y L en Ly e h a s b e e n s e e n i n A u c k l and.
To p : L e n Ly e , Big B lad e, c ou rte sy of Gov e tt- Brew ster Art Ga llery / Len Lye
C e n t re . P h oto b y Lu k e F ole y - M artin . B ottom: Len Lye, Big Bla de, courtesy of
G o v e t t - B re w ste r A rt Galle ry / Le n Ly e Ce n tre . P hoto by Brya n Ja mes
12Tanya Mar t us heff , o f a di l emma, C as ey C ar s el , kno bl – s o up!, 2020.
2021. I ns t al l at i o n vi ew at t he 2021 I ns t al l at i o n vi ew at t he 2021
Auckl and Ar t Fai r. Pho t o by L uke Auckl and Ar t Fai r. Pho t o by L uke
Fo l ey-Mar t i n Fo l ey-Mar t i n
PROJECTS 2021:
PRESENT TENSE
E l i s abet h Po i nt o n, SO ME TH I NG B ecky R i chards , An E gg, A Seed, A
Bui l d i ng u p o n t h e s p i r i t o f t h e a r t i s t connection and the personal. From soap B I G., 2021. I ns t al l at i o n vi ew St o ne, 2020-2021. I ns t al l at i o n vi ew
at Ti ff any & C o . f o r t he 2021 at t he 2021 Auckl and Ar t Fai r.
e x c h a n g e , A u c k l a n d A r t F a i r ’s 2 0 2 1 t o a b a n d o n e d b i rd s ’ n e s t s , c e r a m i c Pho t o by L uke Fo l ey-Mar t i n
Auckl and Ar t Fai r. Pho t o by L uke
P r o j e c t s P r e s e n t Te n s e , c u r a t e d b y t o t e m s , p o s t c a rd s , s c e n t e d b l o t t e r s Fo l ey-Mar t i n
Mi c hea l D o , d re w t o g e t h e r s i x e a r l y- and sand, each artist transmuted
career New Zealand artists in a series of s e e m i n g l y e v e r y d a y o b j e c t s t h a t a re
commissioned, unfolding interventions a part of our recognisable reality into
t h a t c o n t i n u e d t h e F a i r ’s i n i t i a t i v e s a poetic meditation on today’s issues—
to encourage contemplation and offering audiences a different type of
debate. As an alternative model to transaction that takes place outside of
t h e c o m m e rc i a l e x c h a n g e o f t h e A r t the usua l business o f a rt co llecting.
Fair, each artist created endless copies
of an object that was given away and/
or t r a d ed w i t h a u d i e n c e s i n c o n t e x ts W o r k s b y C a s e y C a r s e l , Ta n y a
that reinforce personal and communal Martusheff, Lucy Meyle, and Becky
bonds over the individualising effects Richards were presented at the
of t he c a s h -b a s e d e x c h a n g e . F a i r, w h i l e W H O E V E R . b y E l i s a b e t h
Pointon was exhibited at Tiffany & Co. L ucy Meyl e, L o cal B r anch, 2021. As hl ei gh Taupaki , O ne, 2021.
Britomart, and One by Ashleigh Taupaki I ns t al l at i o n vi ew at t he 2021 I ns t al l at i o n vi ew at t he Yu Mei
Auckl and Ar t Fai r. Pho t o by L uke New mar ket L o unge f o r t he 2021
Burning with the realities of the w a s sho w n a t Yu M ei in New ma rket.
Fo l ey-Mar t i n Auckl and Ar t Fai r. I mage co ur t es y
g l o b a l p a n d e m i c , e a c h a r t i s t ’s w o r k o f Yu Mei and Jo no Par ker
wa s suffu s e d w i t h a w i l l t o re p a i r a n d
reb i nd t h e f i s s u re s , i n c o h e re n c e a n d The 2021 Projects were generously
d i s c o n n e c t i o n o f o u r t i m e — d i re c t l y supported by commissioning partners
responding to the present through Creative New Zealand, Tiffany & Co.,
activations guided by feeling, human Yu M ei a nd the Cha rtw ell Trust.
13NGĀTAHI CHANCE Each year the Art Fair offers one stand on the ground floor of the Fair
to Ngātahi, a collaboration of Auckland arts organisations Artspace
ENCOUNTERS |
A o tea ro a , Gus Fis her G allery, Objec ts pac e, ST PAUL St G allery, Te
Tuhi a nd Te U ru – to us e as they would like. The galleries welcome
this opportunity to meet with Art Fair visitors who may not regularly
GUIDED TOURS
enga ge w ith the public galleries of Tāmaki Makaurau Auck land and
to build new networks of vis itors and s upporters .
OF THE FAIR In 2021 Ngātahi designed a stand to “welcome visitors into an
unfolding framework of collective ingenuity that foregrounds books
a s a s o u rc e o f a r t i s t i c i n s p i r a t i o n . Wo r k i n g w i t h l e a d i n g A o t e a ro a
New Zealand-based artist Judy Millar, we are proud to introduce the
Judy M illa r Bo ok Collec tion, featuring book s s ugges ted by artis ts
a nd crea tives f rom around the globe. ”
Rendered as a space of critical dialogue and collaboration, the
b o o t h re f l e c t e d t h e i n f l u e n c e s t h a t f u e l c re a t i v i t y a n d c e l e b r a t e d
the moments of chance encounters with others whose ideas may
ultima tely sha pe our own.
V isito rs to the booth were inv ited to brows e the J udy Millar B ook
Co llectio n f o r re ading, purchas e and enjoyment, and s hare a chat
with a curator over a board game and a coffee. The space was
designed by Sajeev Ruthra to allow for scheduled and unscheduled
group activities and discussions to take place. “Maybe you’ll meet a
person, or a book, or a book recommended by a person, by chance.
A ll w elco me.”
A l o n g s i d e t h i s p re s e n t a t i o n , c u r a t o r s f ro m N g ā t a h i o rg a n i s a t i o n s
ra n a series o f public tours of the Fair, each with a gues t c reative
revea led o n the day. Around 70 people attended thes e tours .
N g ā t a h i C h a n c e En c ou n te rs b ooth at th e 2 0 21 Auckla nd Art Fa ir.
P h o t o b y L u k e F ole y - M artin
14TALKS PROGRAMME
Following the success of the inaugural Talks Programme in 2019, this year A ttenda nce a t the talks was free with admis s ion to the Fair and
A Base of People saw three panel discussions designed to stimulate ca pa city a udiences of around 60 people attended each talk .
p ub l i c d e b a t e t a k e p l a c e a t t h e A r t Fa ir.
The ta lks w ere rec orded and v ideos of eac h panel dis c us s ion are
Considering the unique position of Aotearoa as a place for contemporary n o w a v a i l a b l e o n t h e A r t F a i r w e b s i t e a n d s o u n d re c o rd i n g s o n
art production exhibition and collection, local and international artists, the A rtspa ce A otearoa webs ite.
wr i t er s a n d c u l t u r a l a c t o r s d i s c u s s e d tho ught-pro vo king questio ns,
ea c h d r aw i n g f ro m t h e i r p e r s o n a l k n o w ledge a nd lived experience
r a t her t ha n p u t t i n g f o r w a rd a t h e o re tica l a ppro a ch. For more infor mation on A Base of People and to watch the videos
plea se cl i ck here.
A Base of People was curated by Remco de Blaaij (director of
Ar t sp a c e A o t e a ro a ) o n b e h a l f o f Ngā ta hi ( a co lla bo ra tio n betw een In addition to the Talks Programme, 20 artists / curators gave talks
Auckland arts organisations Artspace Aotearoa, Gus Fisher Gallery, o n the individual gallery s tands during the week .
Objectspace, ST PAUL St Gallery, Te Tuhi and Te Uru) and supported
b y C rea t i v e Ne w Z e a l a n d .
T he t al k s w e re t i t l e d :
P a r a l l el Wo r l d s , a n e w i m a g i n a t i o n o n inter na tio na lity
How and Wh e n ?
C ol l ec t i n g a n e w
Sp ea k er s i n c l u d e d :
Ioana G o rd o n -S m i t h , Ti m M e l v i l l e , Ema Ta vo la , Kimberley
Moul t on, R e m c o d e B l a a i j , Ca m e ro n A h Lo o -M a ta mua , Nga hira ka
Ma son, N i g e l B o re l l , A s h l e i g h Ta u p a ki, H a nna h Chia ro ni-Cla rke,
N i k au Hi n d i n , J e n n i e H u a n d No m a dic A rt Ga llery
T he pa nel for H ow a nd W hen? par t o f t he 2021 Tal ks Pro gr amme at t he Auckl and
Art Fa ir. P hoto by Luke Fo l ey-Mar t i n
15CURATORIAL
WORKSHOP
For the first time, the Art Fair offered a
three-day curatorial workshop for early-career
curators / artists. Convened by Christina
Ba r t on (di re c t o r A d a m A r t Ga l l e r y Te Pa ta ka
Toi), Micheal Do (curator Contemporary Visual
Art, Sydney Opera House and Projects 2021)
a n d C h l o e G e o g h e g a n , ( c u r a t o r a t Te U r u
Waitākere Contemporary Gallery) the workshop
was designed to take full advantage of the
confluence of people and plethora of events
t ha t t ak e p l a c e i n a n d a ro u n d t h e Art Fa ir.
Tw e l v e p a r t i c i p a n t s w e re s e l e c t e d f ro m 5 0
applications and included aspiring writers,
ea r l y - c are e r a r t p ro f e s s i o n a l s , p o s t gra dua te
students, and young artists from as far afield
as Dunedin, Christchurch and Wellington. The
wor k shop p ro g r a m m e w a s d e v i s e d f o r them Cura toria l Workshop pa rticipa nts a t the 2021 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
t o m eet ga l l e r i s t s , c u r a t o r s , a n d a r t ists; visit
t he Fa i r a n d o t h e r e x h i b i t i o n s a n d s pa ces in
central Auckland; debate key issues; and seek "T he best t hing about t he wo rk s ho p w a s i ts s truc ture,
answers about how to navigate the art system. including it s st r uct ured uns truc tured nes s . The w o rk s ho p
act ed as a great fr amewor k to p o s i ti o n p a rti c i p a nts i n a
T he wor k s h o p w a s f re e t o p a r t i c i p a te in a nd really gener at ive set t ing–in the Fa i r, w i th ea c h o ther– fro m
made possible through generous support from
Victoria University of Wellington, Te Herenga which we could t hen forge o ur o w n rel a ti o ns hi p s a nd i d ea s ."
Waka and Creative New Zealand Toi Aotearoa. - Works h op part icipan t
16CREATIVE
WORKSHOPS
SQUIGGLA MAKING SPACE
The 2021 Fair built on the previous successes of drop-in workshops for
families, by partnering with Squiggla – a programme for all ages which
focuses on the playful use of dots, lines and squiggles, encouraging
everyone, however old or young, to connect with creative visual thinking.
The Squiggla Making Space on the mezzanine floor, invited the old and
the young, and everyone in between, to play, be curious and to exercise
their creative thinking skills through the power of joyful mark-making.
Squiggla is a creative thinking programme that exercises the creative
mind through mark-making. Designed as a non-judgemental activity
for people of all ages, Squiggla uses the power of direct, free-
f lo w ing ma rk-making. It is a tool that rec ognis es creative think ing
is important for everyone. Squiggla has been developed by the
C h a r t w e l l Tr u s t a n d s u p p o r t e d b y Te R i t o To i a n d t h e C e n t re f o r
A rts a nd So cia l Trans for mation.
“On behalf of the Chartwell and Squiggla teams, we want
to say thank you for the delivery of the Art Fair this
y e a r. I t w a s a f a n ta s ti c p u b l i c l a u n c h f o r S q u i g g l a a n d
we had so many families, adults – older and younger
– and children of all ages, including school groups,
engaging with Squiggla to access their creative minds.“
- Sue G a rd ine r, C h ar t w e l l Tr u s t
S q u ig g la Mak in g S p ac e at th e 2 0 2 1 A u c k lan d Art Fa ir. P hoto by Luke Foley-Ma rtin
17BOOKSHOP
The Auckland Art Fair bookshop was again organised and managed by
independent curator and writer, Victoria McAdam, offering visitors the
opportunity to browse and purchase a selection of outstanding art books.
Alongside new publishing from New Zealand’s leading galleries, university
presses, design studios, artists, and independent publishers, the 2021
bookshop featured a selection of photo-books from the personal library of
John B. Turner, a key figure in the history of photography in New Zealand.
The 2021 bookshop stocked titles from Govett-Brewster Art Gallery /
Len Lye Centre, Adam Art Gallery Te Pātaka Toi, Artspace Aotearoa,
Te Tuhi, Te U ru, ST PAUL St Publis hing, Remote Photobook s , Index ,
Clo uds Publishin g, B ad N ews B ook s , Rim B ooks , Pātak a, and more,
a l o n g s i d e a c u r a t e d s e l e c t i o n o f t i t l e s f r o m Ve r s o – t h e l a r g e s t
independent, radical publishing house in the English-speaking world.
282 t it les featured
685 books offered on t he stand
254 books sold wit h a total retail value of over $9,000
Bookshop a t the 202 1 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
18MY ART
"After the necessary cancellation of the Auckland Art Fair 2020,
i t w a s a d e l i g h t t o t a k e p a r t i n t h i s y e a r ’s A r t F a i r a n d f i n d
o urselves, once again, back in the c ompany of artis ts , galler-
ists a nd collec tors from ac ros s the country. We were grateful
f o r the de cis ion to provide My AR T with a c entrally located,
o p e n - f a c i n g b o o t h t h i s y e a r. T h i s p o s i t i o n e n s u re d t h a t w e
sa w a n increas e of foot- traffic and the opportunity to reac h
new clients and art s upporters .
We were particularly thrilled to be able to commission an
a r t i s t t o w o r k w i t h u s o n o u r b o o t h t h i s y e a r. A rc h i t e c t a n d
artist Michael McCabe designed a booth concept for My
A R T tha t prov ed popular with the Art Fair audienc e, and our
sta ff f ielded a range of ques tions about the des ign objec ts ,
f ur niture and art works that we dis play ed. For us , this was a
successful for mula, being able to support an artist to develop
a c re a t i v e i d e a t h a t h e l p e d c o m m u n i c a t e t h e p l e a s u re a n d
crea tivity inherent in the practice of c ollecting artwork s and
design o bjects .
We l o o k f o r w a rd t o s t re n g t h e n i n g o u r p a r t n e r s h i p w i t h t h e
Auckland Art Fair and anticipate another exciting array of
exhibitions, initiatives, and events at Auckland Art Fair 2022."
- Sonj a and G lenn Hawkins, found ers of M y ART
My AR T booth at t he 2021 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
19ADVERTISING
A n extensive ad vert ising c amp aig n ran nat ional ly
w i t h a rate card value of $290,000.
Thi s inc lud ed soc ial med ia, p ress, mag azine,
e- newslet ters, d ig ital, b il l b oard s and rad io.
WEBSI TE
Fro m 30 Oc tober 2020 to 8 March 2021, artfair. c o. nz
a ttrac ted 66, 574 us ers and ov er 91, 033 s es s ions ,
generating 438, 472 page views .
EN EW SLETTER S
The email news letter c ampaign to VIP’s and vis itors
sa w ov er 360, 000 emails s ent and ac hiev ed av erage
o pen rates of 54. 3% (VIPs ) and 33. 4% (vis itors ), with
7,20 3 unique opens by VIPs and 115, 922 unique
o pen s by v is itors .
SOC I AL M EDI A
Pa id activity on Fac ebook, Ins tagram, Twitter, YouTube
a nd Link edIn generated 3, 942, 422 impres s ions .
DIGI TAL
Web Antler ran a digital marketing c ampaign, and in
a ddition to the paid activity on s ocial media created
8,78 7, 402 impres s ions online.
20PUBLIC Auckland Art Fair ran an integrated PR
campaign with Someday Studios appointed
PR HIGHLIGHTS INCLUDED:
− V iva Arts issue Wednesday 24 February.
RELATIONS
to assist with short-lead media coverage of
the Fair. The campaign was designed to build
− A r t i c l e o n a c o - d i r e c t o r ’s h o m e i n N Z
awareness of the event as an interesting
House & Garden, which was also featured
a n n u a l a r t d e s t i n a t i o n , a n d t o p ro f i l e t h e
on the Stuff homepage and gar nered
A rt Fa ir a s a pla ce to bo th see a nd buy art.
over 16, 000 page v iews .
Promotion of galleries and artists at the Fair
w a s u s e d t o e n g a g e i n t e re s t i n a t t e n d i n g − Partners hip with Here magaz ine.
the Fair. A particular aim was to attract new
audiences and specifically new buyers for art. − Partnership with Index / ART Paper
(including the launch of the first ART
Pap er at the Fair).
THE PR CAMPAIGN SECURED:
− Live c overage of the Fair on O NE News
and R ad io NZ online.
Pr i nt m ed i a: 3 6 arti cl es /m enti ons
DUE TO THE CLOSED BORDERS NO
Onl i ne m ed i a: 6 1 arti cl es /m enti ons INTERNATIONAL PR COVERAGE WAS
PURSUED, HOWEVER:
Rad i o: 4 i ntervi ews
Ins t agr am : 1 7 * m enti ons − Art C ollector ran a fiv e- page spread on
Aotearoa Art Stars.
TV: 2 i ntervi ews
新闻页面
SELMARK LINGERIE − C o o k I s l a n d s N e w s j o u r n a l i s t w ro t e a n
欧式的优雅和热情与原始的
article on the exhibiting Bergman Gallery
山脉，河流和新西兰的自然
EDMs : 7 m enti ons
风光交相辉映。 Selmark
Lingerie是西班牙制造的欧
洲领先品牌，融合了第三代 罗托鲁瓦Pullman 酒店
家族公司的出处和工匠品质
以及最新技术。现在，该品 Pullman Rotorua是普伦蒂湾地区第一家国际五星
artis ts .
牌已被新引入新西兰。 级酒店，为罗托鲁瓦市增添了风格和精致感。这家
酒店于今年年初开业，是一家为高端旅客提供充满活
新西兰的Selmark现在通过 力的国际化酒店，前往新西兰受欢迎的旅游圣地。
我们的大使为少数客户提供 Pullman 酒店的客房既精致又现代，提供了宽敞，
服务。 宁静的避风港，使旅客在一天的激动人心的探索之后
能够完全放松。
ANGELASTONE.CO.NZ
坐落在城市中心的罗托鲁瓦（Rotorua）湖滨标志性
建筑距离当地居民仅几步之遥，游客们可以在酒店的
现代化小酒馆Barrel＆Co Bar and Grill品尝新西兰
*Only includes a ccounts w ith more tha n
− O c u l a r a n a f e a t u r e o n “ W h a t ’s O n i n
最好的美食，开始或结束这一天。
PULLMANROTORUA.COM
皇后镇必备攻略
在标志性的天际缆车上欣赏风景，在乘坐南半球最陡 4,000 follow ers
Auckland during the Fair” in advance
峭的缆车电梯时欣赏壮丽的景色！您将被带到皇后镇
和瓦卡蒂普湖上方450米处，到达鲍勃峰（Bob’s
Peak）的顶端，在那里您将欣赏到220度的壮观全
景，并欣赏冠峰，卓越之处，沃尔特和塞西尔峰的壮
丽景色。当您到达山顶时，一边在酒吧喝一杯，一边
欣赏壮观的景色，在卢格（Luge）上骑几次，或享
of the Fair.
用美味的自助午餐加油。
浪漫假期
在惠灵顿Bolton Hotel酒店体验宾至如归的感觉。
在尊贵套房中享受时光，一起欣赏Thorndon Hills
的景色，并在抵达时享用一瓶Allan Scott Cecili-
aRosé，享受美好时光，并在床上享受悠然的早餐
和中午的延迟退房，这是您真正的完美组合一个浪
漫的假期。
− Art Asia Pacific made mention of the
THE TOTAL REACH ACROSS
B O LT O N H O T E L . C O . N Z
SPURS|奥克兰艺术博览会
SKYLINE.CO.NZ/EN/QUEENSTOWN
2021年2月将是奥克兰艺术博览会的第一个夏季版本。
Fair in their online magaz ine.
展示40个画廊，展示该地区150多位最激动人心的艺术
家的作品，这是不容错过的活动。尽管目前边界已经关
BROADCAST, PRINT AND
闭，但SPURS画廊-北京领先的当代美术馆之一-将与奥
克兰远景画廊合作，展示北京艺术家Ou Jin的独特且错
综复杂的画作，以及年轻的新西兰艺术家Andrew Beck
的作品。
为了制作出引人入胜的画作， Ou Jin 一层又一层地涂抹
颜料，耐心地等待画布上无数颜料的变得干燥。之后，
− Brazilian newspaper Folha de S.Paulo
他将计算机生成的图标插入到特殊的设备中，以将其制
ONLINE WAS 17,220,000.
成三维切割工具，然后使用它们将其切入油漆中，从而
通过丰富的三维视觉效果展示出不同的颜料层。
A R T FA I R . C O . N Z
inc luded Auc k land Art Fair in an online
article about ev ents around the world.
21WASTE AT WASTE STREAM WE IG H T ( K G ) E N D D E S T IN AT IO N
THE FAIR Wa ste 13 1 CI D
Recycling 32 9 Visy
Auckland Art Fair partnered with Clean Event to
d i v er t 92 % o f t h e w a s t e g e n e r a t e d a t the Fa ir f ro m
t h e l a n d f i l l . T h i s w a s a n i n c re a s e f ro m 8 8 % a t t h e Orga nics 39 5 E n virofe r t
2019 Fair. The bins were sorted daily by Clean Event
s t a ff t o e n s u re e v e r y t h i n g h a d b e e n p l a c e d i n t h e
c or rec t b i n . Ca rdboa rd 16 0 Visy
The table shows the amount of waste in kgs and where Gla ss 57 8 OI
i t end ed u p a s a re s u l t o f t h e s o r t i ng.
22PARTNERS Tiffany & Co., Yu Mei, Squiggla and Skinnies,
and new food and beverage partners included
Almighty, Atomic Coffee Roasters, Duck Island
MUSEUM PARTNER
Ice Cream, Hallertau, Champagne Perrier- MEDIA PARTNERS
Jouët, Scapegrace, Seresin Estate Wines, The
Oyster Inn and kingi.
Auckland Art Fair was very pleased to be
working with both existing and new partners VIP hotel partners for 2021 were The Hotel
to make the 2021 edition of the Fair possible. Britomart, QT Auckland and Hotel Grand
Windsor.
The continued support from lead partners ANZ PARTNERS
Private and Auckland Unlimited for the 2021 The Fair is also very grateful to the
Fair was essential for the ongoing viability of commissioning partners for the 2021 Projects,
the event over the last 12 months and the Art Creative New Zealand, Chartwell Trust, Tiffany
Fair is extremely grateful for their generosity & Co. and Yu Mei.
and faith.
Media partners included local and international
Jasmax once again was the Design Partner for art magazines and online platforms.
the Fair, and Samsung the technology partner.
Creative New Zealand supported three of
the non-profit activities at the Fair, namely LEAD PARTNERS
the Projects, the Talks Programme and the
Curatorial Workshop. Chartwell Trust again
supported a Projects commission. Ongoing
partners making contributions significant to the
success of the Fair included Blink, Britomart,
Connells Bay Sculpture Park, Friends of
Friends Design, Latch, My Art and Snow Pea
Studios .
In addition the Fair was very pleased to be
working with a number of new partners for DESIGN AND TECHNOLOGY PARTNERS
the 2021 edition including Dulux, Govett-
Brewster Art Gallery / Len Lye Centre, Asia
New Zealand Foundation Te Whītau Tūhono,
23WHAT PEOPLE SAID:
VISITOR
“ I’ve b ee n e v ery y ear. Thi s year was t he best - simple easy
t o fi n d l ay o ut o f b o o th s , l a rger display areas, clear signage
a n d o f c o u rs e w o n d erf ul art .”
“ I t h i n k i t w as the b es t Fai r for a few year s and nice t o see Yuki Kihara giving a talk at the Milford Galleries booth at Auckland
A r t Fai r 2021. Pho t o by L uke Fo l ey-Mar t i n
s o ma ny up and c o m i ng g aller ies wit h st ellar present at ions”
“ It w a s v e ry i nterac ti v e an d of great value in being able t o
d i s cu s s c u rre n t art w i th the galler y people”
“ I g o e v e ry y ear”
“ g re a t vi b e, f u n , s ti m ul ati ng”
“ A b i g c o ng ratul ati o n s f o r a ver y enjoyable A r t Fair in
A u ckl a n d . It w as en g ag i ng on ever y level and I left wit h
re n e w ed res p ec t f o r n o t o nly t he creat ivit y of t he ar t ist s but
a l s o for the g al l eri s ts w h o wor k so hard t o promot e t hem.” Shane Cotton giving a talk at the McCahon House booth at Auckland
A r t Fai r 2021. Pho t o by L uke Fo l ey-Mar t i n
24VIP EXHIBITOR
“I felt that the balance between truly “Thank you ver y much for going ahead
engaged critical contemporar y ar t during tr ying times. It was not a time
events that had a dialogue per tinent to for being risk averse - ever yone had a
ar ts professionals and appeal for a more lot on the line - A AF fronted up and
general broadly engaged ar ts public backed galleries, ar tists and the New
was reached better through this year’s Zealand ar t world at a critical moment.”
iteration. I personally got a lot out of - Gallery owner (non-Auckland)
the ar tist projects, inclusion of ar tist-
led spaces, talks programme and our “On the first day, which was the VIP
par ticipation in the Ngātahi booth. At day, visitors arrived and star ted
Gus Fisher Galler y we saw an increase in buying immediately. For the first
visitation from general ar ts fair visitors half of the day ever yone we spoke to
and ar ts professionals based outside of was from out of Auckland, which was
Auckland during the ar t fair. There also hugely encouraging for the event and
felt like a real buzz at the ar t fair this especially in the current COVID climate.”
year and a genuine excitement around - Gallery owner (Auckland)
it going ahead. Perhaps an off-shoot of
Covid, but also perhaps the result of a “It is a great regional ar t fair that caters
finely balanced mix of programming too for the Australasian market. It was
and the commitment of the Director’s. unfor tunate our Australian colleagues
Thank you!” and clients couldn’t come this year, but
the success of this fair illustrates how
“A great experience and mainly enjoyed vital the local New Zealand clientele
the ar tist talks, and meeting the galler y are to the success of the venture”
owners and curators” - Fox Jensen McCrory
Top: Sta rkw hite booth a t the 2021 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
Middle: STAT ION booth a t the 2021 Auckl and Ar t Fai r. Pho t o by L uke Fo l ey-Mar t i n
Bottom: 2021 Auckla nd Art Fa ir. P ho t o by L uke Fo l ey-Mar t i nTHANK YOU FOR BEING PART OF THE 2021 AUCKLAND ART FAIR 2 0 2 1 Au c k l a n d A rt F air. Ph oto b y Lu k e F ole y - Ma rtin
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