2023 PLANNING GUIDE Mother's Day
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Mother’s Day 2 02 3 PLANNING G UIDE
Welcome
SUPPORTING YOUR SHOP
Thank You!
As Mother’s Day approaches, we’re reminded of the importance of staying connected
Mother’s Day is one of our favorite days of the year to treat mom with the
with loved ones. Our goal continues to be to maximize your profit potential, while
freshest and most beautiful blooms that shows her how much she is appreciated. providing best-in-class products and service, from our team of dedicated associates.
All inspiring mother figures in our lives deserve to be Now more than ever you should order hardgoods, supplies, fresh floral and premade
bouquets in advance, to ensure your shop is ready for the busy season.
shown gratitude and admiration every day,
Order Products Now
especially on Mother’s Day.
BloomNet is committed to working with
you, as you help customers show their
MEMBERSHIP ENHANCEMENTS
appreciation for all the special mom’s
Increased promotion of One-of-a-Kind/Florist Consumer and Florist messaging for
in their lives. In addition, we have Choice arrangements utilizing contactless deliveries
created an informative Mother’s
Reduction of Florist Designed arrangements FREE tags to download for contactless
Day 2023 Planning Guide... complete with difficult to source fresh floral deliveries, weather notices or early deliveries
with tips, reminders and insights that Flexible Substitutions during the current FREE business consultation with a
shipping/receiving crisis BloomNet Market Area Consultant
can enhance your shop’s opportunities
for the upcoming holidays.
We look forward to working closely
with you, helping to ensure a
UPDATED SUBSTITUTION GUIDELINES
successful Mother’s Day
At times, you may need to make a substitution to
for your business! ensure each order is fresh and delivered in a timely
manner. Please know that in this instance, the
1-800-FLOWERS.COM® team has made updates to
their website to highlight this possibility, showing that
the utmost care & attention is given to ensure each
arrangement is designed of equal value.
3 | Supporting Your Shop 8 | Bouquets2Go 13 | Designer Inspiration
View Substitution Guidelines
4 | Featured Mother’s 9 | Daily Reminders 14 | Social Media Best Practices
TABLE OF Day Products
CONTENTS 5 | Mother’s Day Reminders
10 | Enhance Your Deliveries 15 | Email Marketing Tips
11 | BloomNet 360 16 | We’re Here For You
7 | Fresh Mother’s Day
Procurement
12 | Guides & Manual
2 MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 3
FEATURED 2023 MOTHER’S DAY PRODUCTS SEASONAL TIPS
For 1-800-FLOWERS.COM® Mother’s Day Reminders
OPERATIONS
Will your shop be open on Sunday, Keep record of what product and add-on’s
May 14? Please update your status at have been ordered, and who will process it
www.bloomnet.net/opensunday. upon arrival.
Reinforce with staff the importance of photo For any vases you green-up in advance, check
proof-of-delivery, as well as submitting daily to see if water needs to be added. Soak
delivery notifications in real-time. floral foam properly to avoid air pockets.
#191322 #192315 #191259 #191311 #191313
Mother’s Embrace™ A Mother’s Love™ Fields of Europe® for Mom Timeless Elegance Vibrant Floral Medley™ To maximize productivity, set up a functional Consult past staffing & performance patterns
assembly line so that designers have all to plan for this year’s holiday.
resources easily accessible to them but still
remaining socially distant.
BloomNet Customer Service hours for Mother’s Day.
Thursday May 11, 2023 • 8 AM - 9 PM
Friday May 12, 2023 • 8 AM - 9 PM
#194838 #191249 #192260 #191169 #191173
Saturday May 13, 2023 • 8 AM - 9:30 PM
Precious Pup™ Amazing Mom™ Bouquet Beautiful Blooms™ Bouquet Elegant Blush™ Bouquet Lovely Lavender Medley™ Sunday May 14, 2023 • 8 AM - 6:30 PM
TECHNOLOGY
Respect social distancing with photo Make sure your computer has all of the
proof-of-delivery. Submit delivery photos most recent updates.
through our FREE Route4Me App.
Gain access to more local delivery drivers
at discounted rates!
Ensure you have plenty of paper and ink
#191308
Pastel Posy
#191167
Floral Embrace™
#191244 #148591
Sunny Garden Basket
#191310
Spring Sentiment™
for printers, including receipt printers.
Always On My Mind™ Flower
Bouquet Bouquet
LOCAL STORE MARKETING
1-800-FLOWERS.COM® MOTHER’S DAY AND SPRING FEATURED CODIFIED CONTAINERS Display current store hours and delivery Place window banners and retail posters
policies where FedEx, UPS and USPS can in windows where easily seen from
190075 156735 156676 easily see. parking lot or the road.
Cascade Vase Floral Hatbox™ 8 oz. Simply Chocolate®
156750 156138 92981 Utilize BloomNet360.com our online marketplace of customizable print assets
Mother’s Love is the Rustic Cube Dog Bed Basket with to order and use to promote your shop.
Heart Canister Liner-Two Eyes, One Nose
155243 • front door store hour sign • bounce back cards • brochures
190099 Birthday Wishes Flower 156655 • business open/closed sign • postcards • gift cards
Happy Birthday Banner Pick Cake® Kit Honeycomb Mason Jar
SAVE 20% on Mother’s Day assets – Promo Code “XLNPQ” (available 3/20 - 4/15/2023)
View Recipes SAVE 10% on Mother’s Day assets – Promo Code “VH4E5” (available 4/15 - 5/6/2023)
4 MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 5
SEASONAL TIPS
Fresh Mother’s Day Procurement
As current shipping issues continue across all markets, it is imperative that
you place your orders for fresh floral, containers and supplies as soon as
possible. This season, 1-800-FLOWERS.COM® is featuring the following
fresh floral in our Mother’s Day arrangements.
FRESH FLORAL
Roses (peach, yellow, light, Daisy/Button Pom Bupleurum
medium & hot pink) (white & lavender)
Salal & Salal Tips
Mini-Carnations Snapdragon (lavender,
(light pink) white & pink) Eucalyptus (seeded, spiral
& silver dollar)
Carnations (hot pink, Dianthus (pink & purple)
peach, & white) Variegated Pittosporum
Matsumoto Aster
Gerbera Daisies (pink) (hot pink & lavender) Queen Anne’s Lace
Lilies (oriental/Asiatic/L.A. Mum Disbud (lavender) Gypsophila
Hybrid in white, pink & yellow)
Lisianthus (lavender) Solidago
Alstroemeria (pink) Israeli Ruscus
Limonium (pink & purple)
Fresh Floral Marketplace. Priced Right! Waxflower (pink & purple)
Stock (pink, lavender
Larkspur (pink)
Cremon (pink)
Veronica
Leucadendron
& white)
Delphinium (blue) Podocarpus Greenery
Mini Gerbera Daisy
Tulip (orange & pink) Foxtail Greenery
Blue Thistle
Safflower Monte Casino (purple Mardi
Gras & white)
Best in Premium Freshness Promoting “Florist Choice” Arrangements
Class Farms Floral Varieties Guaranteed 1-800-FLOWERS.COM® One of a Kind Florist Choice
arrangements are the perfect opportunity to make
a one-of-a-kind arrangement to help customers
We’ve established Through our marketplace we We eliminate the connect, while you express yourself perfectly in your
strategic relationships connect you to the farms, middleman by streamlining designs.
with farms in the leading giving you access to premium procurement, saving time
flower-growing countries floral varieties and money These arrangements can be of great value at any
size, too, so keep putting your passion and creativity
into each and every gift – we’ll keep promoting you
as a trusted, local florist!
Learn More!
For more information, please visit wwwfarm2florist.com,
email farm2florist@bloomnet.net, or call us at 1-800-256-6663.
MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 7
BOUQUETS2GO SEASONAL TIPS
Daily Reminders
PREMADE BOUQUETS FOR DELIVERY CONFIRMATIONS
MOTHER’S DAY To help reduce customer service issues and
provide a better customer experience:
Our premade bouquet program, Bouquets2GO,
Submit Delivery Confirmations in real time or before
is designed to help BloomNet Florists maximize
7:00pm on all completed deliveries & earn a $1.00
fulfillment capacity & profit potential during credit for each DLC received on time!
busy seasons. This season, our premade bouquet
Submit a Delivery Notification in real time or before
program offers 3 premade bouquets for Mother’s 7:00pm on all deliveries that were attempted, but
Day, each a top selling 1-800-FLOWERS.COM® not able to be successfully completed.
arrangement.
Here are ways to submit Delivery Confirmations:
These premade bouquets have been created by FREE MOBILE APP: “Route4Me” for Business
the 1-800-FLOWERS.COM® Florist Designed Management System Customers
Team, with farm level pricing! Premade bouquet TEXT: 1-855-TEXT-DLC (1-855-839-8352)
offerings are updated regularly to include all CALL: 1-855-839-8352
major holidays to help support your fulfillment ONLINE: BloomLink
needs year-round! Best of all, you can place
premade bouquet orders on your BloomNet
Clearinghouse! REJECTING ORDERS: ZIP CODE SELF-SERVICE
A Mother’s Love™ #191298 Our Timely Reply Program requires shops Shops have the ability to update/add
unable to deliver an order, to reject it within delivery zip codes, for servicing cities, for
two hours of receiving it. Doing so gives shop-to-shop orders. See page 10 of the
BloomNet time to secure another shop to Directory White Pages for details.
deliver the order, avoiding additional fees.
SELF-SUSPENDING
SENDING PHONE & FAX ORDERS If you need to self-suspend incoming orders,
To receive payment for phone orders fulfilled, there are several steps to do so. Please
you must complete an Incoming Order Form review the steps for self-suspending
(BloomLink>Utilities>Reports>Incoming Order incoming BloomLink orders, as well as
Report Form). All orders fulfilled via BloomLink the steps for self-suspending your
do not require an Incoming Order Form. BloomNet Commerce website.
Fields of Europe® for Mom Mother’s Embrace™
#191259 #191322 Payment will be applied to the following
month’s statement.
View Bouquet Pricing.
Mother’s Day VistaFlor Deadlines: Order By: April 18
Mother’s Day Last Delivery: May 12
To order premade bouquets or for more details,
please call Customer Service at 877-281-0327 or email 18@vistaflor.com
*VistaFlor pricing includes shipping and is a landed store price. Most bouquets are available in quarter & half boxes. Select floral varieties
may be substituted based on availability. Please note, premade bouquet orders only include fresh floral bouquets. Please refer to the
1-800-FLOWERS.COM® Design Resource Guide for required hardgoods, supplies and/or accessories.
8 MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 9
ENHANCE YOUR DELIVERIES
with BloomNet Business Management System
Take the guess work out of route planning, with the
FREE Route4Me app!
Create More Accurate Routes: Send real-time
updates to, and receive real-time updates from your
drivers, while on the go
Minimize Costs: Save money on gas, insurance,
and vehicle maintenance with Route4Me’s accurate
routing
BloomNet360 is your one-stop-shop for customizable marketing
Improve Overall Safety: Take photos of your products, designed to help build your local brand and business!
deliveries as proof-of-delivery while still respecting
social distancing Browse our library of premade templates
Customize them with your own logo and shop information
Start optimizing your deliveries today with Route4Me!
Order exactly what you need & still benefit from high-quantity
price breaks
Have your order shipped to your shop, or leverage our
direct mail services!
Brochures Postcards Bounce Back Cards
Your Logo
Access more local delivery drivers by partnering Here
Let Us Arrange
with Walmart GoLocal and DoorDash! A Smile For You
$10 OFF Call, Click or Come In!
Increase Efficiency: Find available drivers for same
Any Fresh Flower Purchase
of $49.99 or more
(expires XX/XX/XXXX)
Promo code: XXXXXX
day deliveries, 9AM-9PM, any day of the year! Company Name
Street Address
City, State Zip
Phone
European Romance Bouquet You’re In My Heart
urlBF89-11KL $54.99 BF116-11KL $69.99
Reduce Expenses: Pay only for the delivery drivers
you use (with no monthly fees) Bright Blue Skies Bouquet
BF216-11KM $34.99
European Garden Bouquet
BF52-11KM
Store Name
Your Logo Street Address
City, State Zip
Here Phone
Gain Visibility: Get real-time delivery updates straight
URL
*Prices and discounts are exclusive of applicable service or shipping charges and taxes. Items may vary, are subject to availability,
delivery rules and times. Items available at participating [retail store]. Offers cannot be combined, are not available on all products
and are subject to restrictions and limitations. Offer valid through xx/xx/2018. Prices and charges are subject to change without
notice. Void where prohibited. © 2018 BLOOMNET, INC.
to your BMS platform
Make your deliveries more efficient with The BloomNet
Enhanced Delivery Program
Get Started Today
10 MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 11
SEASONAL TIPS SEASONAL TIPS
Guides and Manuals Designer Inspiration
Our Design Resource Guides and Workroom Manuals are a collection of beautifully
SM
Spring Garden AN D
TR EN D R EP
distinctive floral arrangements, by some of the floral industry’s most talented local ORT Salt Cove
20 23
SC4
Napco Trend Reports
SC5
Sky blue, lavender, navy, aqua, grey and mossy
floral artisans!
greens evoke feelings of a lovely seaside
retreat. Cool colors and ocean icons wash over
the senses like a wave of calm.
Being unique is our top priority. PANTONE PANTONE PANTONE PANTONE PANTONE
SC6
Use our seasonal trend reports
5635 C 5625 C 5425 C 7446 C 7445C
For your convenience, electronic versions of the Design Resource Guides and Floral
Elements
Workroom Manuals are available online. to discover new and unique • OCEAN ICONS
• BLUE FINISHES
• LAVENDER
• MUSCARI
• SUCCULENT
• WOVEN SEAGRASS
products, themed to each
• LAMB’S EAR
season, and perfect for
inspiring creativity in your SC1 SC2 SC3
SC7 SC8 SC9 SC10
own store displays!
8 9
NAPCO 2023 SPRING & GARDEN TREND REPORT • SHOP THESE PRODUCTS AND MORE AT WWW.NAPCOIMPORTS.COM
View Trend Reports
NEW Hands On/In Person & Live Online Classes!
1-800-FLOWERS.COM®
APRIL 2-4 APRIL 5
• 2023 Mother’s Day, Early Spring & Everyday Design Resource Guide
“Wedding Bliss” “The Business of Prom/
• 2023 Mother’s Day Supplement 3 Day In Person Classes Personal Flowers”
• 2022 Sympathy Design Resource Guide With Jackie Lacey AAF, AIFD, CFD, PFCI FREE ZOOM LIVE
and Angelyn Tipton AIFD, CFD, GMF Interactive Class
2023 Valentine's Day & Mother's Day Workroom Manual
Effective December 2022
MUST ENROLL BY MARCH 17 With Jackie Lacey AAF, AIFD, CFD, PFCI
BF870-11KM BF871-11KM BF872-11KM BF873-11KM BF876-11KM BF877-11KM
My Heart Is Yours Bouquet Sweet Sensation Bouquet Love Is In The Air Bouquet You're My Person Bouquet Cupid's Arrow Bouquet Fluttering Heart Bouquet
of TM
and Renato Sogueco, AAF, PFCI
E
SPLITWOOD PRODUCT DETAILS: USED TO FULFILL:
HANDLED Name Splitwood Handled Basket BF874-11KS/L
BASKET - - Small & Large
SSE N TIAL S
SMALL & LARGE Code #139969
Unit Measure 9.5"L Small, 11.5"L Large
PRODUCT DETAILS: USED TO FULFILL:
SUCCULENT WITH Name Succulent with Bird Pick BF874-11KS/L
BIRD PICK SUGGESTED RETAIL PRICE: $69.99 S, $79.99 M (shown), $104.99 L SUGGESTED RETAIL PRICE: $69.99 S, $89.99 M (shown), $104.99 L $69.99 S, $89.99 M (shown), $104.99 L $74.99 S, $94.99 M (shown), $104.99 L
Code #12875 SUGGESTED RETAIL PRICE: SUGGESTED RETAIL PRICE: SUGGESTED RETAIL PRICE: $59.99 M SUGGESTED RETAIL PRICE: $49.99 M
VALENTINE'S DAY PRICE: $79.99 S, $89.99 M (shown), $114.99 L VALENTINE'S DAY PRICE: $79.99 S, $99.99 M (shown), $114.99 L VALENTINE'S DAY PRICE: $79.99 S, $99.99 M (shown), $114.99 L
Unit Measure 2.5"H x 10.25"OAH
Weddings are ever changing, ever evolving and to stay up with
A. CONSTRUCTION MATERIALS:
Prom flowers and personal flowers in general have
A. CONSTRUCTION MATERIALS: A. CONSTRUCTION MATERIALS:
A. CONSTRUCTION MATERIALS: A. CONSTRUCTION MATERIALS:
A. CONSTRUCTION MATERIALS: S M L ■ 1 #33854 -Medium Matte Pot - White _______ ■ 1 #33792 -5" Galvanized Pot Cover with Butterflies _______
S M L S M L
S M L ■ 1 1 1 #190206 - 8" Rose Vase - Purple _______ ■ .33 Floral Foam Brick _______ ■ 1 Butterfly Pick - Pink _______
■ 1 1 1 #190567 - 9" Spring Garden Vase ■ 1 1 1 #190206 - 8" Rose Vase - Purple _______ ■ 1 1 1 #29926 - 8" Rose Vase - Clear _______ ■ 1 1 1 8" Hyacinth stick _______ Total Whsle. Cost: _______ ■ .33 Floral Foam Brick _______
- Ruby _______ Total Whsle. Cost: _______ ■ 1 1 1 yard #9 Satin Ribbon - Purple _______ Total Whsle. Cost: _______ A. Retail = Whsle. Cost x 2.5 _______ Total Whsle. Cost: _______
Total Whsle. Cost: _______ A. Retail = Whsle. Cost x 2.5 _______ Total Whsle. Cost: _______ A. Retail = Whsle. Cost x 2.5 _______ A. Retail = Whsle. Cost x 2.5 _______
A. Retail = Whsle. Cost x 2.5 _______ A. Retail = Whsle. Cost x 2.5 _______ B. FLOWERS:
B. FLOWERS:
B. FLOWERS: ■ 3 stems Roses - Light Pink _______ B. FLOWERS:
B. FLOWERS: S M L
the trends, you have to stay on top of those changes. Each changed with the generations. Fads turn to trends and
B. FLOWERS: S M L ■ 3 stems Roses - Med Pink _______ ■ 3 stems Roses - Pink _______
PRODUCT DETAILS: USED TO FULFILL: S M L ■ 5 8 10 stems Roses - Lavender _______ ■ 5 8 10 stems Roses - Pink _______
SMALL BLUE ■ 5 8 10 stems Roses - Red _______ ■ 3 5 7 stems Pom - Lavender _______
S M L ■ 2 stems Spray Roses - Hot Pink _______ ■ 1 stem Spray Roses - Hot Pink _______
Name Small Blue Striped Pot with Saucer BF880-11KM ■ 5 8 10 stems Roses - Hot Pink _______ ■ 2 3 3 stems Alstroemeria - Purple _______ ■ 3 stems Alstroemeria - Pink _______ ■ 2 stems Alstroemeria - Purple _______
STRIPED POT ■ 1 2 2 stems Asiatic Lily - White _______ ■ 3 3 4 stems Carnation - Hot Pink _______ ■ 2 3 4 stems Mini Carnation - Red _______ ■ 3 3 3 stems Dianthus - Purple _______
Code #14045 ■ 3 stems Carnation - Peach _______
WITH SAUCER ■ 2 3 3 stems Dianthus - Purple _______ ■ 2 2 2 stems Mini Carnation - Pink _______ ■ 2 2 3 stems Pom - Lavender _______ ■ 2 2 3 stems Waxflower - Pink _______ B. FOLIAGE: ■ 1 stem Delphinium - Blue _______
Unit Measure 2.5"H x 3.25"W x 3.25"L ■ 3 3 4 stems Stock - Purple _______ ■ 1 2 2 stems Status - Purple _______ ■ 3 4 5 stems Carnation - Purple _______
Captivating Love Bouquet
■ 1 stem Pittosporum - Variegated _______
■ 2 2 2 stems Stock - Pink _______ ■ 2 2 3 stems Dianthus - Pink _______ B. FOLIAGE: Total Whsle. Cost: _______ B. FOLIAGE:
B. FOLIAGE: ■ 2 3 4 stems Alstroemeria - Pink _______ S M L B. Retail = Whsle. Cost x 3.5 _______ ■ 1 stem Pittosporum - Variegated _______
BF879-11KM B. FOLIAGE:
day will provide trend information, hands on projects and a
S M L
trends turn to style a lot faster with the growing con-
■ 2 2 3 stems Pittosporum - Variegated _______ C. SUBTOTAL = A + B _______ Total Whsle. Cost: _______
■ 1 2 2 stems Pittosporum - Variegated _______ S M L B. FOLIAGE: ■ 1 1 1 Succulent _______ B. Retail = Whsle. Cost x 3.5 _______
Total Whsle. Cost: _______ ■ 2 2 3 stems Pittosporum - Variegated _______ S M L Total Whsle. Cost: _______ LABOR CHARGE: 25% Labor (C x 0.25) _______ C. SUBTOTAL = A + B _______
B. Retail = Whsle. Cost x 3.5 _______ Total Whsle. Cost: _______ ■ 2 2 2 stems Pittosporum - Variegated _______ B. Retail = Whsle. Cost x 3.5 _______
C. SUBTOTAL = A + B _______ B. Retail = Whsle. Cost x 3.5 _______ Total Whsle. Cost: _______ C. SUBTOTAL = A + B _______ LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______ LABOR CHARGE: 25% Labor (C x 0.25) _______
C. SUBTOTAL = A + B _______ B. Retail = Whsle. Cost x 3.5 _______
PRODUCT DETAILS: USED TO FULFILL: LABOR CHARGE: 25% Labor (C x 0.25) _______ C. SUBTOTAL = A + B _______ LABOR CHARGE: 25% Labor (C x 0.25) _______ DIMENSIONS: LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______
5"H GALVANIZED POT Name 5"H Galvanized Pot Cover BF877-11KM LABOR CHARGE: 25% Labor (C x 0.25) _______
Arrangement Height 12”, Length 11”
look at various styles designed by your instructors. Nothing is nections and engagements through social media. Let
COVER WITH LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______ LABOR CHARGE: 25% Labor (C x 0.25) _______ LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______
with Butterflies LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______
DIMENSIONS:
BUTTERFLIES Code #33792 DIMENSIONS:
START DATE: 2/28/23 Arrangement Height 13”, Length 9”
LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______ DIMENSIONS: END DATE: Open
Unit Measure 4.25"H x 5"W x 5"L Small: Arrangement Height 18", Length 13" DIMENSIONS: Small: Arrangement Height 17", Length 10" START DATE:2/28/23
My Heart is Yours Bouquet
Medium: Arrangement Height 19", Length 14" Small: Arrangement Height 18", Length 13" DIMENSIONS: Medium: Arrangement Height 18", Length 12" END DATE: Open
Large: Arrangement Height 20", Length 14" Medium: Arrangement Height 20", Length 14" Small: Arrangement Height 18", Length 13" Large: Arrangement Height 20", Length 13"
Large: Arrangement Height 21", Length 15" Medium: Arrangement Height 19", Length 14"
BF870-11KM
START DATE: 12/26/22 Large: Arrangement Height 20", Length 15" START DATE: 12/26/22
like “In Person” learning and the one-on-one demonstration us look at how you must adapt your marketing and
END DATE: Open START DATE: 12/26/22 END DATE: Open
END DATE: Open START DATE: 12/26/22
END DATE: Open
She's On My Mind MEDIUM PRODUCT DETAILS:
Name Medium Matte Pot, 3 Asst.
USED TO FULFILL:
BF875-11KM
BF875-11KM MATTE POT, BF876-11KM
Code #33854
3 ASST. BF878-11KM
and hands projects will give you more than you can imagine to promote your brand as a “Go To” for personal flowers.
Unit Measure 4.25" H x 4.5" W x 4.5" L
BF881-11KM
BF870-11KS BF870-11KM BF870-11KL BF873-11KS BF873-11KM BF873-11KL
BF871-11KS BF871-11KM BF871-11KL
BF872-11KS BF872-11KM BF872-11KL
For more product information, including current pricing and additional case pack sizes available, please visit www.napcoimports.com or contact your product sales representative today.
3
4
take back to your shop, studio or wedding event clients.
5 7
BloomNet Essentials
• 2023 Mother’s Day & Everyday Workroom Manual Supplement
• Everyday & Holidays Full Workroom Manual
Jackie Lacey Angelyn Tipton Renato Sogueco
• Tributes & Sympathy Workroom Manual AAF, AIFD, CFD, PFCI AIFD, CFD, GMF AAF, PFCI
SPACE IS LIMITED Enroll Now!
12 MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 13
SOCIAL MEDIA BEST PRACTICES EMAIL MARKETING TIPS
for Seasonal Success for Seasonal Success
Build Sales with Your Emails
Offer past customers a promotion to place another order.
Collect email addresses from current and future customers.
As a florist, leverage social media to your advantage during busy holiday
seasons, to engage both current and potential customers! Run a “Year Full of Flowers” sweepstakes and require an email address for entry.
Visit BloomNet360 for sweepstakes assets, as well as FREE rules and regulations.
1 | Stay Updated
Make sure your business information is up-to-date on all social platforms, this includes
but isn’t limited to, business name, address, web address, phone number and hours.
2 | Include Videos
Providing business updates through live broadcasts, stories and/or video uploads
across various social media platforms, especially YouTube, Facebook and Instagram.
3 | Keep it Short & Sweet
Despite the recommended limit, don’t abbreviate or use acronyms. Instead, write
out full words to make for an easier read.
4 | Include Links
Linking your social posts back to your website can help potential customers view
your selection! Help speed up the buying process and help customers find exactly Tips to Grow Your Email List
what they are looking for!
Create an inventory of all the places you Create an online sign-up form, so anyone
normally interact with your customers. Then visiting your website will be able to sign up
5 | Use Hashtags
practice saying out loud why they should join to receive your emails.
Research shows posts with 11 or more hashtags garner 80% more engagement.
your email list.
Here’s a list for your use this season.
Reach your current and future customers
Mother’s Day: #mothersday, #mothersdaygift, #mothersdayflowers, Reach out to loyal customers who already to introduce new products, services, or
#mothersdayflower, #mothersdaygiftideas, #giftsformom, #flowersformom, receive your emails, and ask if they’re willing to advertise a promotion or event.
#mothersdaygifts, #MothersDay2023, #motherslove, #formom, #happymothersday, help spread the word about your business.
#mayflowers, #mothersdayideas
Easter: #easter, #easterflowers, #springflowers, #easterflowerdelivery,
Learn more today
#easterbasket, #easterdecor, #easterbunny, #aprilflowers, #happyeaster,
#easterbouquets, #easter2023
Administrative Professionals Week: #administrativeprofessionalsday,
#adminprofessionalsday, #adminprofessionalsdayflowers, #showappreciation,
#administrativeprofessionaldaygifts, #adminprofessionalsday2023
14 MOTHER’S DAY 2023 HOLIDAY PLANNING GUIDE 15
We’re Here For You
During peak seasons, BloomNet’s Customer Service teams are
available when you need us the most.
For any other questions, please visit www.bloomnet.net/contactus.
BloomNet Customer Service Holiday Hours
Thursday May 11, 2023 • 8 AM - 9 PM Saturday May 13, 2023 • 8 AM - 9:30 PM
Friday May 12, 2023 • 8 AM - 9 PM Sunday May 14, 2023 • 8 AM - 6:30 PM
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