2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement

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2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
1983 – 2023
                       Celebrating 40 Years of
                      Excellence in Engagement

 2023 CAI
San Diego
Marketing
   Plan
    RESERVE YOUR
   ADVERTISING &
SPONSORSHIPS BEFORE
  JANUARY 31, 2023!
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
MISSION STATEMENT
     To reach all members by promoting the understanding
of responsible governance and operations through education,
            communication, and professional ethics.

                                            VISION STATEMENT
            The premier provider of education,
     advocacy, and resources for community associations.

 CAI San Diego is celebrating its 40th year in 2023!            Sponsors for all event and advertising is on a
 Submitting a Marketing Plan is the best way to                 first come, first serve basis. We cannot “hold”
 secure that your company will be front and center              sponsorships, so be sure to submit a completed and
 as the Chapter celebrates 40 Years of Excellence in            signed contract to guarantee the opportunities you
 Engagement.                                                    want to reserve.

 In 2022, many of the most popular event                        To secure your Marketing Plan, full payment must
 sponsorships SOLD OUT through the Marketing Plan.              be received by January 31, 2023. After making your
 To make sure your company is front and center in               selections, please return the form to marketingplan@
 2023, submit a Marketing Plan and get it in early!             cai-sd.org. Payments accepted by credit card,
                                                                ACH payment and check. Invoicing is available,
 Returning for 2023 are tiered sponsorship levels with          and payment must be received by the January
 discounts. All event pricing in the Marketing Plan is          31, 2023 deadline. If payment is not received, your
 discounted from “a la carte” pricing after January             Marketing Plan may be canceled.
 31, 2023.

 Questions? Contact the chapter office at 858-836-1119 or
 email marketingplan@cai-sd.org.

                 CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 2 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
SPONSORSHIP LEVELS                                                                                                                                                            YEARS

                                                                                                                                                                            Celebrating 40 Years of
                                                                                                                                                                          Excellence in Engagement

                                                                 When the combined total of all sponsorships, events, and advertising purchases total
                                                                 $15,000 or more, and payment is received in full by January 31, 2023, you will receive:
                                                                 • 10% discount off total purchase
               TITANIUM                                          • Recognition as a Titanium sponsor with company logo displayed on signage at each event

                                                  10% DISCOUNT
                                                                 • Yearlong acknowledgement in Community Insider magazine
               SPONSOR
                                                                 • Yearlong acknowledgement on Chapter website with logo and link to corporate website
                                                                 • Logo featured on event blasts throughout the year
                                                                 • One-time 500 word company introduction in Community Insider magazine
                                                                 • Recognition in Print Directory
        $15,000 AND ABOVE
                                                                 • Priority selection of your spot for trade shows and other table-display opportunities

                                                                 When the combined total of all sponsorships, events, and advertising purchases total between
                                                                 $10,000 – $14,999, and payment in full is received by January 31, 2023, you will receive:
                                                                 • 8% discount off total purchase
                                                  8% DISCOUNT

               PLATINUM                                          • Recognition as a Platinum sponsor with company logo displayed on signage at each event
               SPONSOR                                           • Yearlong acknowledgement in Community Insider magazine
                                                                 • Yearlong acknowledgement on Chapter website with logo and link to corporate website
                                                                 • Logo featured on event blasts throughout the year
                                                                 • Recognition in Print Directory
                                                                 • Priority selection of your spot for trade shows and other table display opportunities (following
        $10,000 TO $14,999                                            Titanium Sponsors)

                                                                 When the combined total of all sponsorships, events, and advertising purchases total between
                                                                 $5,000 – $9,999 and payment in full is received by January 31, 2023, you will receive:
                                                  5% DISCOUNT

                                                                 • 5% Discount Towards Overall Purchase
                GOLD                                             • When the combined total of all sponsorships, events, and advertising purchases reaches
              SPONSOR                                                 $5,000 and payment is received in full by January 31, 2023, you will receive:
                                                                 • 5% discount off total purchase
                                                                 • Recognition as a Gold sponsor with company name displayed on signage at each event
          $5,000 TO $9,999

                                                                 When the combined total of all sponsorships, events, and advertising purchases
                                                                 total $3,000 – $4,999 and payment in full is received by January 31, 2023, you will receive:
                                                                 • Recognition as a Silver sponsor with company name displayed on signage at each event
               SILVER                                            • Yearlong acknowledgement in Community Insider magazine
              SPONSOR                                            • Yearlong acknowledgement on Chapter website with company name and link to company
                                                                       website
                                                                 • Recognition in Print Directory

          $3,000 TO $4,999

Cancellation Policy: Cancellation of an entire plan submitted is subject to a 50% non-refundable fee. Cancellation of any individual sponsorship is subject to a $100 non-refundable de-
posit per sponsorship and MUST be made 14 working days prior to event. No cancellations for an event will be accepted after the 14-day deadline. If your sponsorship spot can be filled,
we will allocate your funds as a credit towards a future 2023 event, less the $100 non-refundable deposit. If your spot cannot be filled, you have waived your right to a credit. No credits
will be given less than 14 business days prior to any event.

                                CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 3 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
CAI San Diego 2023 Chapter Event* Calendar
FEBRUARY                                                              JULY
4       40th Anniversary Awards Gala: A Ruby Soiree´                  7       Tiki Night
        Paradise Point                                                20      North County Educational Luncheon and Trade Show
7       HOA Academy Session 1 – Via Zoom
9       San Diego Educational Luncheon and Trade Show
14      HOA Academy Session 2 – Via Zoom                              AUGUST
21      HOA Academy Session 3 – Via Zoom                              10      Day at the Races
28      HOA Academy Session 4 – Via Zoom                              24      San Diego Educational Luncheon and Trade Show

MARCH                                                                 SEPTEMBER
9       St. Patrick’s Day Shamrocks & Shenanigans                     6       HOA Academy Session 1 – Via Zoom
23      North County Educational Luncheon and Trade Show              13      HOA Academy Session 2 – Via Zoom
                                                                      20      HOA Academy Session 3 – Via Zoom
                                                                      21      North County Educational Luncheon and Trade Show
APRIL                                                                 27      HOA Academy Session 4 – Via Zoom
1       Community Outreach - Walk for Autism
3       CID Law Seminar Session #1 – Morning – Virtual
4       CID Law Seminar Session #2 – Morning – Virtual                OCTOBER
5       CID Law Seminar Session #3 – Morning – Virtual                6       CLAC Wine & Cheese Night
20      Reverse Trade Show – San Diego                                11      Board Leadership Development (BLD) Part 1 – Via Zoom
                                                                      18      Board Leadership Development (BLD) Part 2 – Via Zoom

MAY
4     North County Educational Luncheon and Trade Show                NOVEMBER
17–20 CAI National Conference – Dallas, TX                            4       Family Fun Fall Festival
12    Softball Tournament – Sportsplex Santee                         9       San Diego Educational Luncheon and Trade Show
                                                                              Legal Update/Almost Free Legal Advice

JUNE
15      Golf Tournament                                               DECEMBER
22      Annual Education Conference – San Diego                       7       Holiday Trade Show – San Diego

*PLEASE NOTE: All dates are subject to change without notice and some event locations are TBA.
Check the website for the most up-to-date information on chapter events. www.cai-sd.org

                       CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 4 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
PRINT & DIGITAL ADVERTISING
                               Community                             Front Cover (single issue) ONLY TWO AVAILABLE!.............................................. $2,500
                               Insider                           Limited to one time within a 12-month period. Includes professional photo shoot for cover photo and two or
                               Magazine                          three photos included inside with a 350-word article. Spring and Summer issues are already sold for 2023. Fall
                                                                 and Winter are available.
                               Published quarterly,
                               Community Insider                     Full Page (8.375” wide x 10.875”)....................................................Single issue $1,025
                               magazine reaches                                                                                       2 – 4 issues (per insertion) $940
                               an estimated 20,000
                               readers through its print
                                                                     2/3 Page (4.875” wide x 9.875” tall) ..................................................Single issue $845
                               and online distribution.                                                                              2 – 4 issues (per insertion) $715
                               Featuring articles                    1/2 Page (7.375” wide x 4.75” tall).....................................................Single issue $745
                               relevant and timely to                                                                                 2 – 4 issues (per insertion) $675
community living, advertising is the perfect way to get
your company’s name in front of the right readership.                1/3 Page (4.75” wide x 4.75” tall).......................................................Single issue $545
                                                                                                                                       2 – 4 issues (per insertion) $500

                             2023/2024 Print                         Front or Back Tab Premium (5” wide x 8” tall).......................................................... $990
                             Membership
                             Directory                               Inside Front Cover Premium (5” wide x 8” tall)......................................................... $990
                                                                     Inside Back Cover Premium (5” wide x 8” tall).......................................................... $990
                        To be distributed in Fall
                        2023, the print directory                    Outside Back Cover Premium (6” wide x 8” tall)....................................................... $990
                        is a go-to source of                         Full Page (4.5” wide x 7.5” tall)................................................................................. $900
                        information. Advertising
                                                                     Half Page (4.5 wide x 3.5” tall).................................................................................. $650
                        will get your company
                        noticed and adding a                         Quarter Page (2.25” wide x 3.5 tall).......................................................................... $350
                        category ensures your                        Logo Listing................................................................................................................ $199
                        company has the best
                                                                     Additional Listing Category (each).............................................................................. $59
representation possible.

                                                           The Bill Brief
                                                           Established in 2021, this newsletter is emailed twice a year (Spring and Fall) featuring
                                                           updates on legislation that effects the HOA industry. The click thru rate is high for this
                                                           e-newsletter and it is quoted on other industry sites.
*100% of the sponsorship benefits the
Chapter’s annual CLAC fundraising goal.                              Spring Issue.............................................................................................................. $250
                                                                     Fall Issue................................................................................................................... $250
                                                                     Bundle Both Issues SAVE $100................................................................................ $400

                                                           Chapter Website Sponsor
                                                           Be featured on the front-page carousel on the Chapter’s new website. Yearly advertising
                                                           includes a click-through to your website.

                                                                     Annual Website Sponsor...........................................................................................$800

                            CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 5 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
YEAR LONG SPONSORSHIPS
      YEAR LONG SPONSORSHIPS
             YEAR LONG SPONSORSHIPS
Year-long sponsorships keep your company name front and center at TWENTY-FOUR in-person Chapter events (social and educatio
Sponsorships are extremely limited and sold on first come, first served basis. 2021 Annual Event Sponsors receive right of first rene
        YEAR LONG SPONSORSHIPS
     Year-long sponsorships keep your company name front and center at TWENTY-FOUR in-person Chapter events (social and educational).
    Yearly   sponsorships          keep your       company           name       frontcome,
                                                                                        and first
                                                                                               center    at ALL     Chapter        events
    Sponsorships        are extremely        limited      andandsold     on   first                   served    basis.              Annual(social
                                                                                                                          2021educational).           and educational)
                                                                                                                                                Event Sponsors           for 2023.
                                                                                                                                                               receive right of first renewal.
    Sponsorships        are
       Year-long sponsorships extremely
                              keep            limited.
                                   your company  name frontThe      best
                                                                  center  atway     to
                                                                            TWENTY-FOUR secure     your
                                                                                            in-person     sponsorship
                                                                                                      Chapter events (social andis   through     the Marketing Plan.
                                                                                          Lanyard Sponsor – $4,500 Exclusive Sponsorship
      Sponsorships are extremely limited and sold on first come, first served basis. 2021 Annual Event Sponsors receive right of first renewal.

                                                                                 •
                                                                              Lanyard
                                                           Lanyard Sponsor – $4,500  Company
                                                                                 Lanyard
                                                                                    Exclusive   full color–logo
                                                                                              Sponsor
                                                                                             Sponsor
                                                                                              Sponsorship       printed
                                                                                                             $4,500
                                                                                                             $4,650     on the official
                                                                                                                     Exclusive
                                                                                                                      Exclusive         Chapter lanyard
                                                                                                                                  Sponsorship
                                                                                                                                     Sponsorship                                      provided at 24
                                                                                          person Chapter events
                                                           • Company full color logo printed on the official Chapter lanyard provided at 24 in-
                                                             person Chapter events • Company
                                                                                         • Company        fullfull
                                                                                                                color
                                                                                                                   colorlogologoprinted
                                                                                                                                    printedononthe
                                                                                                                                                theofficial
                                                                                                                                                    officialChapter
                                                                                                                                                             Chapterlanyard
                                                                                                                                                                     lanyard   provided at 24 in-
                                                                                                                                                                               provided at
                                                                                       • Recognition in Community Insider magazine
                                                                                         all person
                                                           • Recognition in Community Insider 2023
                                                                                               magazineChapter
                                                                                                          Chapter in-person
                                                                                                                       events events
                                                           • Post-event attendee list (each event)
                                                                                      •• Recognition
                                                                                          Post-event
                                                                                    • Recognition     attendee
                                                                                                     Community
                                                                                                  in in        list
                                                                                                        Community   (eachmagazine
                                                                                                                 Insider
                                                                                                                   Insider event)
                                                                                                                           magazine
                                                                                    • Post-event attendee
                                                                                      • Post-event        listlist
                                                                                                    attendee    (each
                                                                                                                   (eachevent)
                                                                                                                          event)
                                                           Name Badge Sponsor – $3,750 Exclusive Sponsorship
                                 LOGO                      • Company full color logo on printed on attendee name badges at 24 in-person
                           YOUHRERE
                                    NAG
                                          ER                 Chapter events           Name Badge
                                                                                        Name BadgeSponsor
                                                                                                   Sponsor– $3,950
                                                                                                            – $3,750Exclusive
                                                                                                                     ExclusiveSponsorship
                                                                                                                               Sponsorship
                                L MA o., Inc.
                            HAE                            • Recognition in Community Insider magazine
                                                                                           Name Badge Sponsor – $3,750                             Exclusive  Sponsorship
                                    C
                         MIC gement
                                                           • Post-event attendee list•(each
                                                                                         Company         full color logo printed           on attendee name badges at in-person
                                    LOGO
                           an a
                          M                                                                 event)
                              YOUHRERE LOGO                                               • Company
                                                                                         Chapter     events    full color logo on printed on attendee name badges at 24 in-person
                                 YOURERE AGER                                            • Company
                                                                                               Chapter full eventscolor logo on printed on attendee name badges at 24 in-person
                                    H N                                             • Recognition          in   Community Insider magazine
                                  L MA LOGO           .R
                                             , IAnGcE .
                                                            Event Signage Sponsor           – Chapter
                                                                                              $2,500 (Three    available)
                                                                                                          events
                            HAE YOUR     CoA.N
                                        tM                                                • event
                                                           • Company full color logo•on each   Recognition
                                                                                         Post-eventsign atattendee  in Community
                                                                                                                         list (each        Insider magazine
                                                                                                                                   eventsevent)
                         MIC gCeHmAeEnLHERE          Inc
            SIGNAGE SPONSORED BY
                                                 . ,                                     • Recognition    all 24 in-person Chapter
                                                                                                                in Community          Insider magazine
                            naI            t Co
                          MaM    n a g emen                                               •
                                                           • Recognition in Community Insider  Post-event
                                                                                               magazine           attendee       list  (each   event)
                                a  M                                                     •event)
                                                           • Post-event attendee list (each   Post-event attendee list (each event)
                                                                                      Event Signage Sponsor – $2,750 (Three available)
                Community Outreach Annual Sponsorship • Company full color logo on the bottom of every sign at all 2023 Chapter
       NEW   IN SPONSORED BY
         SIGNAGECAI                            YOUR     LOGO                              EventSignage
                                                                                       in-person
                                                                                         Event          Signage
                                                                                                       events              Sponsor
                                                                                                                       Sponsor              – $2,500
                                                                                                                                       – $2,500          (Three
                                                                                                                                                    (Three          available)
                                                                                                                                                              available)
        2022!
     SIGNAGE
                    San
              SPONSORED
          SIGNAGE
                        Diego
                  SPONSORED
                               cares
                              BY BY
                                     about    YOUR
                                                 YOUR
                                            giving back
                                                    HERE LOGO
                                                        to  LOGO
                                                           the community. Support   •
                                                                                  our  Recognition
                                                                                      Community  Outreach       Community
                                                                                                           inevents as a year-longInsider
                                                                                                                                   sponsor. magazine
                    • Race for Autism – April 2
                                                    HERE
                                                      HERE                              •• Company
                                                                             • Thanksgiving Company
                                                                                            Food
                                                                                    • Post-event           fullfull color
                                                                                                                 color   logo
                                                                                                  Drive – October/November
                                                                                                         attendee      list  logo    on
                                                                                                                                on each
                                                                                                                             2022
                                                                                                                             (each       each
                                                                                                                                           eventevent
                                                                                                                                      event)          sign
                                                                                                                                                 sign at all at
                                                                                                                                                             24all 24 in-person
                                                                                                                                                                in-person ChapterChapter
                                                                                                                                                                                  events events
                    • Annual Food Drive – TBD                                • Holiday Supply Drive – November/December 2022
                                                                                        •• Recognition
                                                                                            Recognitionin in      Community
                                                                                                                      Community     Insider  magazine
                                                                                                                                        Insider  magazine
                                                                Community Champion•– $1,500
                                                                                         • Post-event
                                                                                            Post-eventattendee  attendee   listlist
                                                                                                                                (each   event)
                                                                                                                                     (each   event)
                                                            •   Company logo on Community Cares T-Shirt
                                                            •   Company logo on all Community Outreach Marketing Materials

    Community Outreach               CAI San Diego cares about giving back to the community. Support
                                                            •   Company logo on website photo gallery for each Community Outreach Event
                                                            •   Recognition in Community Insider magazine

    AnnualCommunity Outreach Annual
           Sponsorship
        Community Outreach      Annual          Sponsorship
                                     our Community  Outreach events as a year-long sponsor.
                                                 Sponsorship
NEWNEW  IN               Community Supporter – $800
     IN
   2022!CAICAI
                                                      • Race for Autism – April 1
               San Diego cares about giving back to the
                                                      •
                                                        community. Support our Community • Thanksgiving Food Drive
                                                                                              Outreach events as a year-long sponsor.
                                                            • Company name on Community Cares T-Shirt
                                                         Annual Food  Drive              • HolidayOutreach
                                                                                                    Supply Drive
2022!      San  Diego  cares   about  giving
               • Race for Autism – April 2
                                             back to the community.    Support   our Community                events as a year-long spon
                                                            • Company name on all Community Outreach Marketing Materials
                                                            • Recognition in Community Insider magazine
                                                      • Blood Drive       • Thanksgiving Food Drive – October/November 2022
                 • Race
         Community       for Autism
                     • Annual       –5 April
                              Food Drive
                       Champion        ––$1,5002
                                             TBD
                                       | CAI SAN DIEGO 2022 MARKETING PLAN
                                                                                                                     •• Thanksgiving
                                                                                                                      Holiday          Food
                                                                                                                              Supply Drive   Drive – October/November
                                                                                                                                           – November/December 2022 2022
        • Company•logo
                    Annual Food DriveCares
                       on Community    – TBDT-Shirt                                                                     • Holiday Supply Drive – November/December 2022
        •
                                                               Community Champion – $1,500
           Company logo on all Community Outreach Marketing Materials
                                                              •Community
                                                                 Company
        • Company logo on website photo gallery for each Community        logo onChampion
                                                                   Outreach                    – $1,500
                                                                                  Community Cares  T-Shirt
          Event                                               •• Company  logo on all Community Outreach  Marketing Materials
                                                                  Company logo on Community Cares T-Shirt
        • Recognition in Community Insider magazine           • Company logo on website photo gallery for each Community Outreach Event
                                                               • Company logo on all Community Outreach Marketing Materials
                                                              • Recognition in Community Insider magazine
                                                                                            • Company logo on website photo gallery for each Community Outreach Event
          Community Supporter – $800                                                        • Recognition in Community Insider magazine
        • Company name on Community Cares T-Shirt            Community Supporter – $800
        • Company name on all Community Outreach Marketing Materials
                                                            • Company name on Community Cares T-Shirt
        • Recognition in Community Insider magazine         •Community     Supporter
                                                              Company name on            – Outreach
                                                                              all Community $800 Marketing Materials
                                                                                          •• Recognition in Community
                                                                                              Company name            Insider magazine
                                                                                                               on Community    Cares T-Shirt
                                        CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 6 | CAI SAN DIEGO 2023 MARKETING PLAN
                                                                                     • Company name on all Community Outreach Marketing Materials
                                                                          5 | CAI SAN•DIEGO
                                                                                        Recognition in Community
                                                                                            2022 MARKETING PLAN Insider magazine
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
IN-PERSON EDUCATIONAL EVENTS
Educational                                           Program Sponsor – $999 (2 available per event)

Luncheon
                                                     • Includes two (2) company representatives
                                                     • Opportunity to purchase one (1) additional company representative for a

& Trade Show                                           reduced rate
                                                     • Includes two (2) minutes of speaking time or pre-recorded video before the
                                                       program begins
SCHEDULED DATES:                                     • Exclusive opportunity to put one (1) promotional item on all attendee tables.
February 9 – San Diego                                 (Item to be approved by Chapter in advance of the event.)
March 23 – North County                              • Company logo included on all table signs at attendee tables
May 4 – North County                                 • First choice of exhibit space (after Titanium, Platinum and CLAC Upgrade
                                                       Sponsors)
July 20 – North County
                                                     • Logo on exclusive signage at event
August 24 – San Diego
September 21 – North County                           Exhibitor – $699
November 9 – San Diego
                                                     • 6’ draped table for display of promotional items
                                                     • Includes one (1) attendee from your company
                                                     • Opportunity to purchase one (1) additional company attendee at a reduced rate
Sponsorships are the best way to
participate in our top-tier education                 CLAC Exhibitor Upgrade – $150 (6 available per event)
programming. Due to space limitations,               • Choose your display space before space is assigned
sponsors may be the only Business                    • 100% of sponsorship supports the Chapter’s annual CLAC donation goal
Partners to attend some functions.                   • Company name on tabletop sign at registration

All sponsors for educational events receive           Photography Sponsor – $300 (4 available per event)
the following universal benefits in addition         • Company logo featured on Chapter website event photo gallery
to the exclusive benefits of a specific              • Includes one (1) company attendee
sponsorship type.                                    • Opportunity to purchase one (1) additional company attendee at a reduced rate
    • Company name on event signage
    • Recognition on the CAI San Diego                Education Sponsor – $275 (2 available per event)
      website and e-marketing (e-blasts              • Company logo on signage at event tables
      and social media)                              • Includes one (1) company attendee
    • Recognition in Community Insider               • Opportunity to purchase one (1) additional company attendee at a reduced rate
      magazine
    • Post-event attendee list                        Network Sponsor – $250
                                                     • Help us make these programs available to all managers and homeowners who
                                                       want to attend
                                                     • Includes one (1) company attendee
                                                     • Opportunity to purchase one (1) additional company attendee at a reduced rate

                       CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 7 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
IN-PERSON EDUCATIONAL EVENTS

Reverse Trade Show                                                    Education Conference
April 20 – San Diego                                                  & Trade Show – June 22 – San Diego
Meet face-to-face with Management Company decision makers.            The Education Conference is a great learning opportunity for
Management Company members staff each table and Business              our Manager and Homeowner attendees, and a wonderful
Partners visit the tables for six-minute interactions, similar to     networking opportunity for our Business Partner members.
speed dating. Registration is limited. Interaction Sponsor ensures    Exhibit space is limited.
PRIORITY scheduling. In 2022, slots SOLD OUT. Sponsorships
guarantee attendance at the event.                                         Program Sponsor – $2,550 (2 available)
    Title Sponsor – $2,199 (2 available)                                  • Sponsorship includes being an Exhibitor and having an
                                                                            additional mini-display inside a breakout room
   • Opportunity to introduce your company to the audience at the         • Includes two (2) minutes of speaking time or pre-recorded
     beginning of the program                                               video before the program begins
   • Priority Scheduling with Managers                                    • Includes two (2) attendees
   • Includes four (4) company representatives.                           • Priority placement of display table (after CLAC upgrade
   • Scheduling can include simultaneous appointments with                  sponsors)
     two different management companies (2 representatives at             • Priority placement of mini-display inside breakout room
     each appointment slot) ensuring maximum exposure for the
     sponsoring company.                                                   Exhibitor and Breakout Education Session
                                                                           Sponsor – $899 (8 available)
    Interaction Sponsor – $849
                                                                          • 6’ draped table for display of promotional items on Trade
   • Priority Scheduling with Managers                                      Show floor
   • Includes two (2) company attendees                                   • Additional mini-display inside a breakout room with
                                                                            opportunity to introduce your company to session
    Lunch Sponsor – $699 (4 available)                                      participants at beginning of session
   • Company logo displayed on buffet displays                            • Includes one (1) attendee
   • Includes one (1) attendee from your company. Appointments
     scheduled after Title and Interaction Sponsors are assigned.          Exhibitor – $699
                                                                          • 6’ draped table on trade show floor
                                                                          • Includes one (1) attendee
    Drink Sponsor – $599 (4 available)                                    • Company name on PowerPoint presentation and event
   • Company logo displayed on event bar signage                            signage
   • Includes one (1) attendee from your company. Appointments
     scheduled after Title and Interaction Sponsors are assigned.          CLAC Exhibitor Upgrade – $150
                                                                           (6 available)
    Photography Sponsor – $499 (4 available)                              • Choose your exhibit space before spaces are assigned
   • Company logo on CAI San Diego Website Photo Gallery next             • 100% of upgrade goes directly to CLAC
     to pictures of event                                                 • Company name on tabletop sign at registration
   • Includes one (1) attendee from your company. Appointments
     scheduled after Title and Interaction Sponsors are assigned.          Lunch Sponsor – $599 (4 available)
                                                                          • Company logo displayed on lunch tables
                                                                          • Includes One (1) attendee

                                                                           Photography Sponsor – $499 (4 available)
                                                                          • Company logo on CAI San Diego Website Photo Gallery
                                                                            next to pictures of event
                                                                          • Includes one (1) attendee from your company

                                                                           Network Sponsor – $299
                                                                          • Cover the cost of our managers attending this event!
                                                                          • Includes one (1) attendee

                       CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 8 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
IN-PERSON EDUCATIONAL EVENTS

                                                Holiday Trade Show and Reception
                                                December 7– San Diego
                                                The perfect way to kick off the holiday season. Join friends old and new for a festive day of
                                                mixing and mingling.

                                                      Festivities Sponsor – $799 (2 available)
                                                    • Exclusive sponsorship that includes an exhibitor space - $699 value
                                                    • First choice of exhibit space (after Titanium, Platinum and CLAC Upgrade
                                                      Sponsors)
                                                    • Includes Four (4) company representatives
                                                    • Includes Two (2) minutes of speaking time/video before the program begins
                                                    • Exclusive opportunity to put one (1) promotional item on all attendee tables.
                                                      (Item to be approved by Chapter in advance of the event.)
                                                    • Logo on exclusive signage at event

 Exhibitor – $699                                                       Coffee Bar Sponsor - $329 (2 available)
• Space is limited and will sell quickly! Reserve your display         • Logo displayed at Coffee Bar
  today                                                                • Includes one (1) attendee from your company
• 6’ draped table for display of promotional items                     • Opportunity to purchase one (1) additional company
• Includes two (2) attendees from your company                           representative at a reduced rate
• Opportunity to purchase one (1) additional company
  representative at a reduced rate                                      Holiday Networking Sponsor – $299
                                                                       • Your sponsorship enables managers to attend this event for
 CLAC Exhibitor Upgrade – $150 (10 available)                            free!
• Choose your exhibit space before exhibit space is assigned.          • Includes one (1) company attendee
  Selection based on date of sponsorship purchase.                     • Opportunity to purchase one (1) additional company
• 100% of upgrade goes directly to CLAC                                  representative at a reduced rate
• Company name on tabletop sign at registration

 Game Sponsor – $549 (4 available)
• Logo displayed at the start of the games.
• Includes one (1) attendee from your company
• Opportunity to purchase one (1) additional company
  representative at a reduced rate

 Photography Sponsor – $399 (4 available)
• Company logo on CAI San Diego Website Photo Gallery
  next to pictures of event
• Includes one (1) attendee from your company
• Opportunity to purchase one (1) additional company
  representative at a reduced rate

 Drink Ticket Sponsor - $349 (4 available)
• Logo on the Drink Tickets for the CLAC Holiday Specialty
  bar! Proceeds from the CLAC Bar go towards the Chapter’s
  CLAC goal.
• Includes four (4) complimentary drink tickets
• Includes one (1) attendee from your company
• Opportunity to purchase one (1) additional company
  representative at a reduced rate

                    CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 9 | CAI SAN DIEGO 2023 MARKETING PLAN
2023 CAI San Diego Marketing Plan 1983 - 2023 Celebrating 40 Years of Excellence in Engagement
ONLINE EDUCATIONAL EVENTS
Held via Zoom, these educational opportunities offer a variety of easy ways to get your company’s name in front of managers
and homeowners. Sponsorships are the only way to attend these on-line educational events.

Board Leadership Workshop
Offers the essentials for managers and homeowners
Two Sessions – October 11 and October 18

     Title Sponsor (2 available) – $650
   • Opportunity to show a 2-minute video show at the start of each session. Can
     be the same or different videos for each session.
   • Logo on Zoom background for ALL sessions
   • Logo on all marketing materials
   • Logo on Chapter website event page
   • Logo and company contact information on sponsor thank you presentation
     during the program
   • Post-Event list of all Academy attendees
   • One complimentary registration for each session

     Individual Session Sponsor – $350 (4 available, 2 per session)
   • 2-minute video shown before one individual session. Sponsors select session
     based on date registration is received.
   • Logo on Zoom background for one individual session
   • Logo on all marketing materials
   • Logo on Chapter website event page
   • Logo and company contact information on sponsor thank you presentation
     during the program
   • Post-Event list of all Academy attendees
   • One complimentary registration for a single session (sponsor’s choice)

     CLAC Sponsorship – $75
   •   100% of proceeds go towards the Chapter’s CLAC fundraising goal.
   •   Company logo on the CLAC Sponsorship Slide during the Academy
   •   Company name on event marketing material.
   •   Post-Event list of all Academy attendees

     Gift Card Sponsor – $55
   • Company name on event marketing materials
   • Logo and company contact information during sponsor thank you presentation.
   • Post-Event list of all Academy attendees

                      CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 10 | CAI SAN DIEGO 2023 MARKETING PLAN
ONLINE EDUCATIONAL EVENTS

                              HOA Academy
                              Launched in 2021, this program was hugely popular                            Winner of
                              and attracted over 150 homeowners for a four-week HOA                       CAI National
                              essentials program covering five essential areas: legal,                     Award for
                              finance, reserves, insurance and maintenance, contracts,
                              and bidding.
                                                                                                            Member
                                                                                                          Engagement!
                              Presented TWICE in 2023 – February (Tuesdays) and
                              September (Wednesdays)
                              Sponsor both programs (February and September) for a discount!

                                   Title HOA Academy Sponsor (2 available per program)
                                  February OR September................................................................. $1,119
                                  Sponsor BOTH February and September – SAVE OVER $300!............. $1,900

                                  • Opportunity to show a 2-minute video show at the start of each session. Can
                                    be the same or different videos for each session.
                                  • Logo on Zoom background for ALL sessions
                                  • Logo on all marketing materials
                                  • Logo on Chapter website event page
                                  • Logo and company contact information on sponsor thank you presentation
                                    during the Academy
                                  • Post-Event list of all Academy attendees
                                  • One complimentary registration for each session

                                   Individual Session Sponsors (4 available, one per session)
                                  February OR September per Individual Session ................................... $500
                                  Sponsor BOTH February and September per Ind. Session SAVE $200.... $800

                                  • 2-minute video shown before a single session. Sponsor selects session based
                                    on date sponsorship is reserved
                                  • Logo on Zoom background for a single session
                                  • Logo on all marketing materials
                                  • Logo on Chapter website event page
                                  • Logo and company contact information on sponsor thank you presentation
                                    during the Academy
                                  • Post-event list of all Academy attendees
                                  • One complimentary registration for 1 session (sponsor’s choice)

                                   CLAC Sponsor – $75
                                  •   All sponsorship proceeds go towards the Chapter’s CLAC fundraising goal
                                  •   Company logo on the CLAC sponsorship slide during the Academy
                                  •   Company name on event marketing material.
                                  •   Post-event list of all Academy attendees

                                   Gift Card Sponsor – $55
                                  • Company name on event marketing materials

CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 11 | CAI SAN DIEGO 2023 MARKETING PLAN
ONLINE EDUCATIONAL EVENTS

                                                                                Common Interest Development
                        CAI SAN DIEGO PRESENTS
                                                                                (CID) Law Course
        CID Law Course                                                          The most comprehensive HOA-focused legal course available for managers and
                                                                                homeowners.
                 A COMPREHENSIVE LEGAL COURSE
                    FOR COMMUNITY MANAGERS
                                                                                Three Sessions: April 3, 4 and 5

                                                                                    Title Sponsor – $800 (2 available)
                                                                                   • Opportunity to show a 2-minute video show at the start of each session.
              Earn 8 CEUs for           The most comprehensive legal course          Can be the same or different videos for each session.
49
$             recertification. The       available for professionals managing
              course satisfies the
              8-hour law requirement    community associations. Presented in       • Logo on Zoom background for ALL sessions
              for CMCA certification       three, 2.5 hour virtual sessions.
              in California.
                                                                                   • Logo on all marketing materials
      Monday, August 31
       9:00 - 11:30 am
                                                                                   • Logo on Chapter website event page
    Wednesday, September 2
                                                 or: bit.ly/3272R0j
                                                                                   • Logo and company contact information on sponsor thank you presentation
       9:00 - 11:30 am
                                                                                     during the program
    Thursday, September 3
       9:00 - 11:30 am
                                                                                   • Post-event list of all Seminar attendees
        SPONSORED BY                                                               • One complimentary registration for each session
                                             www.cai-sd.org | 858-836-1119

                                                                                    Individual Session Sponsors – $350
                                                                                    (4 Available, 2 per session)
                                                                                   • 2-minute video shown before one individual session. Sponsors select
                                                                                     session based on date sponsorship is reserved
                                                                                   • Logo on Zoom background for one individual session
                                                                                   • Logo on all marketing materials
                                                                                   • Logo on Chapter website event page
                                                                                   • Logo and company contact information on sponsor thank you presentation
                                                                                     during the program
                                                                                   • Post-event list of all Seminar attendees
                                                                                   • One complimentary registration for 1 session (sponsor’s choice)

                                                                                    CLAC Sponsor – $75
                                                                                   •   All sponsorship proceeds go towards the Chapter’s CLAC fundraising goal
                                                                                   •   Company logo on the CLAC sponsorship slide during the Seminar
                                                                                   •   Company name on event marketing material
                                                                                   •   Post-event list of all Seminar attendees

                                                                                    Gift Card Sponsor – $55
                                                                                   • Company name on event marketing materials
                                                                                   • Logo and company contact information during sponsor thank you
                                                                                     presentation.
                                                                                   • Post-Event list of all Seminar attendees

                                       CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 12 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS
Our social events provide the opportunity for members to             Universal Social Sponsorship Benefits:
come together in fun, relaxed atmospheres. Sponsors receive             • Company name on event signage
priority registration and, in some cases, are the only Business         • Recognition on the CAI San Diego website and
Partners admitted to an event due to space limitations.                   e-marketing (e-blasts and social media)
All sponsors for social events receive the following benefits.          • Recognition in Community Insider magazine
Individual sponsorship benefits listed under specific                   • Post-event list of all attendees
sponsorship types.

Awards Gala: 40th Anniversary
Celebration – Ruby Soirée
Febraury 4 – Paradise Point, San Diego

    Title Sponsor – $3,125 (2 available)                                    Ruby
   • Title sponsorship featuring company logo on all promotional
     material
   • Logo featured on promotional item given out to all guests
                                                                            Soirée
   • Opportunity to greet the attendees with two (2) minutes of            AWARDS GALA
     speaking time or video at the start of the program
   • Includes one table of ten (10) with reserved seating near
     stage, logo displayed on the table

    Photobooth Sponsor – $2,500 (2 available)
   • Logo featured on 5 x 7 print and digital photos given to
     guests. A themed background will be used to commemorate
     the evening and provide a lasting memento                                        Celebrating 40 Years of

   • Logo featured on link to event digital photo book sent to all                  Excellence in Engagement

     photobooth guests
   • Includes four (4) registrations                                    Drink Ticket Sponsor – $800 (4 available)
   • Logo featured on event signage
                                                                       • Company logo on drink tickets
    Cocktail Reception Sponsor – $1,800                                • Includes two (2) registrations
    (1 available)
                                                                        Centerpiece Sponsor – $750 (4 available)
   • Sponsor the cocktail reception before the party begins
   • Logo on exclusive signage at the reception                        • Company logo displayed on table tent at all banquet tables
   • Includes four (4) registrations                                   • Includes one (1) registration

    Awards Dinner Table Sponsor – $1,750                                Music Sponsor – $600 (4 available)
   • One table of ten (10) with reserved seating near stage, logo      • Exclusive logo signage near stage
     displayed on table signage                                        • Includes one (1) registration

                      CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 13 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS

                                                 St. Patrick’s Day Shamrocks & Shenanigans
                                                 March 9 | Location TBD

                                                 Join your friends for an Irish celebration of food and drink. Limited attendance.
                                                 Sponsors will be the only Business Partners in attendance.

                                                      Leprechaun Sponsor – $899 (2 available)
                                                     • Title sponsor for the event
                                                     • Logo on event signage
                                                     • Includes four (4) registrations

                                                      Four Leaf Clover Sponsor – $350
                                                     • Includes two (2) registrations

                                      Softball
                                      Tournament
                                      May 12 | Sportsplex Santee
                                      Benefitting CLAC, the Softball
                                      Tournament will no doubt hit it
                                      out of the ballpark. Spectators
                                      will be limited to sponsors only
                                      so sign up to get in the game.

 Full Team (12 Players) – $850                                            Batting Cage Sponsor – $400 (2 available)
• Exclusive right to name your team                                      • Option to set up display table at a prime location – the
• Exclusive ability to hang your own company banner at the                 Batting Cages. Sponsor to provide pop-up tent/umbrella,
  event                                                                    table and chairs. No alcohol is permitted to be served.
                                                                         • Includes two (2) Spectator Registrations
 Ball Sponsor – $500 (1 available)
• Company logo on all game balls                                          Lunch Sponsor – $350 (1 available)
• Opportunity to throw out ceremonial first pitch                        • Option to set up display table at a prime location – inside
• Option to set up display table at a prime location – near the            the air-conditioned snack bar area where lunch will be
  Registration Table where all attendees check in. Sponsor to              served. No alcohol is permitted to be served.
  provide pop-up tent/umbrella, table and chairs. No alcohol             • Includes one (1) Spectator registration
  is permitted to be served.
• Includes two (2) Spectator Registrations                                Display Booth Sponsor – $200 (12 available)
                                                                         • Option to set up display table at event. Sponsor to provide
 Field Sponsor – $500 (3 available)                                        their own pop-up tent/umbrella, table and chairs. No
• Company logo on large banner at one of the three fields                  alcohol is permitted to be served.
  used for the tournament                                                • Includes One (1) Spectator registration
• Option to set up display table at a prime location. Sponsor
  to provide their own pop-up tent/umbrella, table and chairs.            Awards Sponsor – $150 (1 available)
  No alcohol is permitted to be served.                                  • Company logo on Awards presented to tournament winners
• Includes two (2) Spectator Registrations                               • Includes One (1) Spectator registration

                  CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 14 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS

Annual Golf Tournament
New Month! June 15 | Location TBD

Always a great outing, come and enjoy a day on the links with
industry friends. Last year, all hole sponsors SOLD OUT before
Marketing Plan sales closed! Reserve your selections today to
guarantee your preferred sponsorship!

     Premium Hole Sponsor – $1,800 (2 available)
   • Hole exclusivity with the option to serve alcohol. An additional
     fee is required to serve alcohol and all alcohol must be
     purchased from the golf course.
   • First option to select hole location on the course.
   • Option to set up table on hole, meet and greet all players,
     distribute promotional items. Sponsor to provide pop-up tent/
     umbrella, table, and chairs.
   • Includes one (1) Foursome registration
   • Includes four (4) company representatives at the tournament
     (non-player)

     Deluxe Hole Sponsor – $1,300 (4 available)
   • Hole exclusivity with the option to serve alcohol. An additional
     fee is required to serve alcohol and all alcohol must be
     purchased from the golf course.
   • Hole exclusivity with the option to set up table on hole, meet
     and greet all players, distribute promotional items. Sponsor to
     provide pop-up tent/umbrella, table and chairs.
   • Includes One (1) Foursome
   • Includes Two (2) company representatives at the tournament
     (non-player)
                                                                               Driving Range Sponsor – $750 (1 available)
     Hole Sponsor – $850 (12 available)                                       • Exclusive option to set up table, greet players and
   • Hole exclusivity with the option to set up table on hole, meet             distribute promotional materials at the Driving Range.
     and greet all players, distribute promotional items. Sponsor to            Sponsor to provide pop-up tent/umbrella, table and
     provide pop-up tent/umbrella, table and chairs.                            chairs.
   • Includes two (2) company representatives at the tournament               • Includes one (1) non-player company representative
     (non-player)
                                                                               Potty Sponsor – $625 (2 available)
     Team Photo Sponsor – $800 (4 available)                                  • Company representative to drive course in golf cart
   • Company logo featured on all team photos taken at event. All               assisting golfers to the Potty
     golfers receive a color print of their team photo.                       • Includes one (1) non-player company representative
   • Includes two (2) non-player company representatives
                                                                             		Lunch Sponsor – $450 (4 available)
     Pre-Sale Foursome Package – $800                                         • Company logo on Lunch Ticket
   • Purchase your foursome early for this popular event! This is             • Includes one (1) non-player company representative
     the lowest price they will be offered at, prices will increase after
     January 31, 2023.                                                         Drink Ticket Sponsor – $450 (4 available)
                                                                              • Company logo on Drink Ticket
     Putting Contest Sponsor – $750 (1 available)                             • Includes one (1) non-player company representative
   • Exclusive option to set up table, greet players and distribute
     promotional materials at the Putting Contest. Sponsor to                  Awards Dinner Sponsor – $400 (4 available)
     provide pop-up tent/umbrella, table and chairs.                          • Company logo on signage at Awards Dinner
   • Includes one (1) non-player company representative                       • Includes one (1) non-player company representative

                        CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 15 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS

Tiki Party                                                                Tattoo Station Sponsor – $550 (2 available)
July 7 | Location TBD                                                     Back by popular demand!
                                                                         • Logo on signage at the temporary tattoo station
A fun tropical getaway evening, one of the most popular events of        • Opportunity for sponsor representatives to man the tattoo
the year.                                                                  station
                                                                         • Includes one (1) registration

    Aloha Sponsor – $3,000 (2 available)                                  Pre-Sale 4-Pack Tickets – $525
   • Premier sponsorship prominently featuring your company              • Buy your tickets early for this popular event! This is the
     logo on all promotional materials                                     lowest price they will be offered at, prices will increase after
   • Logo featured on commemorative give-away item                         January 31, 2023.
   • Includes four (4) registrations
   • Logo on signage at event                                             Shave Ice Sponsor – $500 (4 available)
                                                                          Back by popular demand!
    Photobooth Sponsor – $2,500 (2 available)                            • Logo on signage at the popular dessert destination
   • Capturing the evening will be amazing 5 x 7 print and               • Includes one (1) registration
     digital photos of couples or groups with a tropical themed
     background. The perfect way to commemorate the evening.              Music Sponsor – $400 (4 available)
   • Logo featured on all 5 x 7 print photos handed out to guests
                                                                         • Company logo displayed on signage at the event
     that evening
                                                                         • Includes one (1) registration
   • Logo featured on link to event digital photo book sent to all
     photobooth guests
                                                                          Entertainment Sponsor – $300 (4 available)
   • Company name on the email sent to all photobooth guests
     with link to digital photo book                                     • Company logo displayed on signage at the event
   • Includes four (4) registrations                                     • Includes one (1) registration
   • Logo on event signage

    Tiki Bar Sponsor – $950 (4 available)
   • Company logo on all drink tickets for the event
   • Includes two (2) registrations
   • Logo on event signage

    Luau Sponsor – $600 (4 available)
   • Company logo displayed at buffet bar
   • Includes one (1) registration
   • Logo on event signage

                        CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 16 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS

                                     Day at the Races
                                     August 10 | Del Mar Thoroughbred Club

                                     Come bet on the ponies or just enjoy the beautiful atmosphere and
                                     networking at the historic Del Mark Racetrack. Attendee tickets SOLD OUT
                                     with the Marketing Plan in 2022. Purchasing through 2023 Marketing Plan
                                     assures your attendance.

                                          Seabiscuit Premier Sponsor – $1,500 (4 available)
                                         •   Reserved seating at event
                                         •   Includes four (4) registrations
                                         •   Logo on table tents at event
                                         •   Logo on exclusive event signage

                                          Win Sponsor – $1,000 (4 available)
                                         •   Reserved seating at event
                                         •   Includes two (2) registrations
                                         •   Logo on table tents at event
                                         •   Logo on exclusive signage at event

                                          Trifecta Sponsor – $800 (4 available)
                                         • Includes two (2) registrations
                                         • Logo on event signage

                                          Drink Ticket Sponsor – $600 (4 available)
                                         • Company logo featured on drink ticket
                                         • Company logo on signage at bars
                                         • Includes one (1) registration

                                          Pre-Sale 4-Pack Tickets – $525
                                         • Buy your tickets early for this popular event! This is the lowest price
                                           they will be offered at, prices will increase after January 31, 2023.

                                          Photography Sponsor – $500 (4 available)
                                         • Company logo on CAI San Diego website Event Photo Gallery
                                         • Includes one (1) registration
                                         • Company name on event signage

                                          Lucky Race Ticket Sponsor – $400 (4 available)
                                         • All attendees are entered into a drawing to receive a $20 WIN ticket
                                           for a horse in a designated race. The winner of the WIN ticket could
                                           win thousands! All other tickets from the designated race receive a
                                           $25 gift card consolation prize.
                                         • Includes one (1) registration

                                          Appetizer Sponsor – $400 (6 available)
                                         • Company logo displayed on signage at the appetizer bar
                                         • Includes one company attendee

CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 17 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS

                                 CLAC Wine Night
                                 October 6 | Vintana Wine + Dine

                                 Wine and dine with your industry friends and support the California Legislative
                                 Action Committee (CLAC). Proceeds from the event help support the Chapter’s
                                 CLAC donation goal for the year.

                                      Vintage Sponsor – $2,000 (2 available)
                                    • Premier sponsorship prominently featuring your company logo on all
                                      promotional materials
                                    • Logo featured on commemorative give-away item
                                    • Includes four (4) registrations
                                    • Logo on event signage

                                      Vineyard Sponsor $1,000 (4 available)
                                    • Company logo on all promotional materials
                                    • Includes two (2) registrations
                                    • Logo on event signage

                                      Barrell Sponsor – $750 (4 available)
                                    • Company name on all promotional materials
                                    • Includes one (1) registration
                                    • Logo on event signage

                                      Photography Sponsor – $600 (3 available)
                                    • Company logo on CAI San Diego website Event Photo Gallery

                                      Pre-Sale 4-Pack Tickets – $525
                                    • Buy your tickets early for this popular event! This is the lowest price they will
                                      be offered at, prices will increase after January 31, 2023.

                                      Appetizer Sponsor – $500 (4 available)
                                    • Company logo on tabletop signs

                                      Dessert Sponsor – $500 (4 available)
                                    • Company logo on tabletop signs

                                      CLAC Donation – $75 (unlimited)
                                      •   Company name on table top signage

CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 18 | CAI SAN DIEGO 2023 MARKETING PLAN
SOCIAL EVENTS

                             Family Fun Fall Festival
                             November 4 | Location TBA

                             Our newest event – introduced in 2022 – brings games, prizes and a fun-filled
                             afternoon for the entire family. Sponsor today to be a part of this unique event!

                                  Title Event Sponsor $850 (2 Available)
                                 • Includes two (2) minutes of microphone time to greet guests at event
                                 • Opportunity to have pop-up tent with carnival game (sponsors to provide
                                   pop-up tent and game)
                                 • Four (4) attendee tickets
                                 • Logo on event signage

                                  Big Game Sponsor $650 (4 available)
                                 •   Display table next to one of the 2 BIG GAMES at the event
                                 •   Sponsor can help run the Big Game
                                 •   Name on event signage
                                 •   Two (2) attendee tickets

                                  Carnival Sponsor $500 (10 available)
                                 • Opportunity to have pop-up tent with carnival game (sponsors to provide
                                   pop-up tent and game)
                                 • Two (2) attendee tickets
                                 • Company name on event signage

                                  Festivities Sponsors $275
                                 • Company name on event signage
                                 • One (1) attendee ticket

CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 19 | CAI SAN DIEGO 2023 MARKETING PLAN
ORDER FORM
To have your 2023 Marketing Plan confirmed as quickly as possible, please return this entire
form via email to marketingplan@cai-sd.org

All sponsorships are available on first come, first served basis and reserved in the order received. If a
selected sponsorship is unavailable, the chapter will contact you to select an alternative. Please fill in
the total price column with your choices. Thank you for your continued support of CAI San Diego. We
look forward to celebrating 40 Years of Excellence in Engagement with you in 2023!

   COMMUNITY INSIDER MAGAZINE ADVERTISING
   SINGLE ISSUE RATES – CHOOSE ONE:                    SPRING 2023        SUMMER 2023       FALL 2023          WINTER 2023                 TOTAL PRICE
   Cover (Limited to one per company, per year) SPRING & SUMMER SOLD, CHOOSE FALL OR WINTER COVER ONLY                            $2,500
   Full Page                                                                                                                      $1,025
   2/3 Page                                                                                                                        $845
   1/2 Page                                                                                                                        $745
   1/3 Page                                                                                                                        $545

   2 TO 4 ISSUES – CHOOSE ALL THAT APPLY:                   SPRING 2023      SUMMER 2023          FALL 2023          WINTER 2023           TOTAL PRICE
   Full Page                                                                                          $940 x number of issues =
   2/3 Page                                                                                           $715 x number of issues =
   1/2 Page                                                                                           $675 x number of issues =
   1/3 Page                                                                                           $500 x number of issues =

   2023-2024 MEMBERSHIP DIRECTORY PRINT ADVERTISING		                                                                                      TOTAL PRICE
   Front Tab Premium                                                                    $990
   Back Tab Premium                                                                     $990
   Inside Front Cover Premium                                                           $990
   Inside Back Cover Premium                                                            $990
   Outside Back Cover Premium                                                           $990
   Full Page                                                                            $900
   Half Page                                                                            $650
   Quarter Page                                                                         $350
   Logo Listing (each) Please complete pages 21 & 22                                    $199 x number of logos =
   Additional Listing Category (each) – Please complete pages 21 & 22                   $59 x number of additional categories =

   THE BILL BRIEF E-NEWSLETTER DIGITAL ADVERTISING		                                                                                       TOTAL PRICE
   Spring & Fall Issue Bundle – SAVE $100                                                                                          $400
   Spring Issue                                                                                                                    $250
   Fall Issue                                                                                                                      $250

   2023 WEBSITE SPONSOR		                                                                                                                  TOTAL PRICE
   Annual Website Sponsor                                                                                                          $800

   YEARLY SPONSORSHIPS		                                                                                                                   TOTAL PRICE
   Lanyard Sponsorship – Exclusive                                                                                                $4,650
   Name Badge Sponsor – Exclusive                                                                                                 $3,950
   Event Signage Sponsor (3 available)                                                                                            $2,750

   COMMUNITY OUTREACH ANNUAL SPONSORSHIP		                                                                                                 TOTAL PRICE
   Community Champion                                                                                                             $1,500
   Community Supporter                                                                                                             $800

                                CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 20 | CAI SAN DIEGO 2023 MARKETING PLAN
MEMBERSHIP DIRECTORY PRIMARY & ADDITIONAL CATEGORIES

Access Controls                                                    Painting Products & Manufacturers
Accountants & Bookkeeping Services                                 Parking Enforcement & Management
Animal Control Services                                            Patio Furniture & Restoration
Arbitrators & Mediators                                            Pest & Termite Control Services
Arborists                                                          Pipe Replacement
Architects/Architectural Review                                    Plumbers
Asphalt Repair & Paving                                            Plumbing & Boiler Maintenance & Repair
Assessment Collection Services                                     Pool & Spa Cleaning Services & Supplies
Attorneys                                                          Pool Repair, Plastering & Resurfacing
Awnings & Trellises                                                Power Washing & Steam Cleaning
Backflow Services                                                  Preconstruction Services
Balcony & Deck Inspections                                         Real Estate Agents & Brokers
Banking & Financial Services                                       Reserve Studies
Building Maintenance & Repair                                      Restoration & Remediation Services
Concrete Products, Maintenance & Repair                            Risk Management
Construction Defect Analysis                                       Roofing Consultants
Construction Management                                            Roofing Contractors & Maintenance
Decking Products & Services                                        Roofing Products & Manufacturers
Destructive Testing                                                Security Services & Systems
Document Processing                                                Sewer & Septic Cleaning & Services
Election Services                                                  Signage
Electrical Contractors                                             Software
Elevator Products & Services                                       Sub-Metering
Emergency Monitoring Services                                      Towing & Parking Services
Emergency Restoration Services                                     Tree Maintenance
Engineering Services                                               Waste Management Services
Environmental Products & Services                                  Water & Mold Remediation
Expert Witness                                                     Water Feature Maintenance & Repair
Fencing, Gates & Doors                                             Water Management & Services
Fire Safety                                                        Waterproofing Products & Services
Foreclosures                                                       Weatherproofing Products & Services
General Contractors                                                Window Washing Services
Gutters & Gutter Cleaning                                          Windows – Products & Replacement Services
HVAC – Heating, Ventilation & Air Conditioning
Inspection Services
Insurance                                                    To include multiple logo listings, additional locations
Internet and Cable TV Consulting                             or different contact persons in the Membership
Janitorial & Cleaning Services
                                                             Directory, please fill out the form on the next page.
Lake & Pond Maintenance
Landscape Design Services
Landscape Equipment & Supplies
Landscape Maintenance & Construction Services
Leak Detection
Maintenance & Repairs
Maintenance Manuals & Consulting
Management Software
Mold Remediation Services
Newsletters, Publication & Printing
Painting Contractors & Maintenance

                CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 21 | CAI SAN DIEGO 2023 MARKETING PLAN
2023/2024 CAI San Diego Membership Resource Directory
                             ADDITIONAL CATEGORY LISTING INFORMATION

Add’l Listing #          (Check one please)     Additional Category     Additional Office Location    Additional Contact Person

Additional Service Category                                                                            Check this box for a logo listing

Company

Contact Name

Address

City/State/Zip

Phone

Email                                                                           Website

Add’l Listing #          (Check one please)     Additional Category     Additional Office Location    Additional Contact Person

Additional Service Category                                                                            Check this box for a logo listing

Company

Contact Name

Address

City/State/Zip

Phone

Email                                                                           Website

Add’l Listing #               (Check one please)        Additional Category            Additional Office Location          Additional
Contact Person

Additional Service Category                                                                            Check this box for a logo listing

Company

Contact Name

Address

City/State/Zip

Phone

Email                                                                           Website

TOTAL ADDITIONAL CATEGORY LISTINGS DESIRED (@ $59 EACH)
TOTAL ADDITIONAL LOGO LISTINGS DESIRED (@ $199 EACH)

                       CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 22 | CAI SAN DIEGO 2023 MARKETING PLAN
In-Person Educational Events
To have your 2023 Marketing Plan confirmed as quickly as possible, please return this entire form via email to marketingplan@cai-sd.org

 EDUCATIONAL LUNCHEONS & TRADE SHOWS – SD=SAN DIEGO, NC=NORTH COUNTY                                                                               TOTAL PRICE
 Program Sponsor – 2 available per program                                                             $999 per program x number of programs =
 Choose Program(s)       Feb. 9-SD       Mar 23-NC        May 4-NC          Jul 20-NC   Aug 24-SD   Sept 21-NC     Nov 9-SD

 Exhibitor                                                                                             $699 per program x number of programs =
 Add CLAC Exhibitor Upgrade – 6 available per luncheon                                                 $150 per program x number of programs =

 Choose Program(s)       Feb. 9-SD       Mar 23-NC        May 4-NC          Jul 20-NC   Aug 24-SD   Sept 21-NC     Nov 9-SD

 Photography Sponsor – 2 available per luncheon                                                        $300 per program x number of programs =
 Choose Program(s)       Feb. 9-SD       Mar 23-NC        May 4-NC         Jul 20-NC    Aug 24-SD   Sept 21-NC     Nov 9-SD

 Education Sponsor – 2 available per luncheon                                                          $275 per program x number of programs =
 Choose Program(s)       Feb. 9-SD       Mar 23-NC        May 4-NC          Jul 20-NC   Aug 24-SD   Sept 21-NC     Nov 9-SD

 Network Sponsor                                                                                       $250 per program x number of programs =
 Choose Program(s)       Feb. 9-SD       Mar 23-NC        May 4-NC          Jul 20-NC   Aug 24-SD   Sept 21-NC     Nov 9-SD

 REVERSE TRADE SHOW – APRIL 20, 2023		                                                                                                            TOTAL PRICE
 Title Sponsor – 2 available                                                                                                           $2,199
 Interaction Sponsor                                                                                                                     $849
 Lunch Sponsor – 4 available                                                                                                             $699
 Drink Sponsor – 4 available                                                                                                             $599
 Photography Sponsor – 4 available                                                                                                       $499

 EDUCATION CONFERENCE & TRADESHOW – JUNE 22, 2023, SAN DIEGO		                                                                                    TOTAL PRICE
 Program Sponsor – 2 available                                                                                                         $2,550
 Exhibitor and Breakout Education Session Sponsor – 8 available                                                                          $899
 Exhibitor                                                                                                                               $699
 Add CLAC Exhibitor Upgrade – 6 available (must also purchase Exhibitor)                                                                 $150
 Lunch Sponsor – 4 available                                                                                                             $599
 Photography Sponsor – 4 available                                                                                                       $499
 Network Sponsor                                                                                                                         $299

HOLIDAY TRADE SHOW & RECEPTION – DECEMBER 7, 2023, SAN DIEGO		                                                                                   TOTAL PRICE
 Festivities Sponsor – 2 available                                                                                                      $799
 Exhibitor                                                                                                                              $699
 Add CLAC Exhibitor Upgrade – 10 available (must also purchase Exhibitor)                                                               $150
 Game Sponsor – 4 available                                                                                                             $549
 Photography Sponsor – 4 available                                                                                                      $399
 Drink Ticket Sponsor – 4 available                                                                                                     $349
 Coffee Bar Sponsor – 4 available                                                                                                       $329
 Holiday Networking Sponsor                                                                                                             $299

                                                           Online Educational Events
To have your 2023 Marketing Plan confirmed as quickly as possible, please return this entire form via email to marketingplan@cai-sd.org

 BOARD LEADERSHIP WORKSHOP		                                                                                                                      TOTAL PRICE
 Title Sponsor – 2 available                                                                                                             $650
 Individual Session Sponsors – 4 available, 2 per individual session                                                                     $350
 CLAC Sponsorship                                                                                                                         $75
 Gift Card Sponsor                                                                                                                        $55

                               CELEBRATING 40 YEARS OF EXCELLENCE IN ENGAGEMENT | 23 | CAI SAN DIEGO 2023 MARKETING PLAN
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