2022 Media Kit - Phoenix Home & Garden
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2022 Media Kit
Respected & Influential
From breathtaking Phoenix Home & Garden magazine celebrates the
residential spaces architecture, furnishings, art, and home and landscape
TO INTERVIEWS WITH LEADING design of the Valley and Arizona like no other
ARCHITECTS AND DESIGNERS bi-monthly publication.
• With an affluent, active readership of more than
From the traditional 322,000+, Phoenix Home & Garden is the single-most
desired media resource in cultivating the Sonoran
TO ULTRA-MODERN
lifestyle. No other home and garden magazine can
• match the unprecedented access and knowledge of our
local editors and contributors; extraordinary design
From dream homes and photography of award-winning art directors; and
that inspire an unparalleled dedication and commitment to the
TO MEMORABLE DESIGNS community of design professionals, premier shops and
THAT COMFORT showrooms, decorative and fine arts, and abundance of
unique cultural events that define the best of Arizona.
•
And Phoenix Home & Garden means business.
From landscaping tips
TO GARDEN CHECKLISTS
Proven by the independent Circulation Verification
AND SOLUTIONS
Council audit, 76% of our readers frequently purchase
• products or services from ads seen in Phoenix Home &
Garden.
From a sense of place
TO ASPIRING TO THE FINER Plus 97% of readers find ideas in Phoenix Home &
THINGS IN LIFE Garden to use in their own home.
Audience at a Glance
$1.3 Million
AVERAGE NET WORTH
$197,518
AVERAGE HOUSEHOLD INCOME
48%
OF OUR READERS SPEND
41%
KEEP EACH ISSUE OF
OVER AN HOUR READING PHOENIX HOME & GARDEN
PHOENIX HOME & GARDEN MORE THAN ONE MONTH
75% 75% 77%
25% 23%
BETWEEN AGES
FEMALE 35-64 MARRIED
SINGLE
MALE
48%
HAVE TWO OR
71%
OF OUR READERS
MORE CHILDREN HAVE A COLLEGE DEGREE
322,000+ 76,049+ 76%
OF READERS FREQUENTLY
89%
AUDITED AND HAVE SUBSCRIBED
AVERAGE READERSHIP PER MONTH PURCHASE PRODUCTS SEEN IN
VERIFIED COPIES 3 YEARS OR MORE
PHOENIX HOME & GARDEN
76%
COMBINED ANNUAL
30%
COMBINED ANNUAL
36% 29%
OWN A SECOND PLAN TO INVEST
HOUSEHOLD INCOME OF HOUSEHOLD INCOME OF
HOME IN REAL ESTATE
$100,000 OR MORE $200,000 OR MORE
CIRCULATION VERIFICATION COUNCIL 2020 AUDIT; QUESTIONPRO SURVEY
In Demand
Phoenix Home & Garden magazine ranks as the #2 seller on local newsstands, outselling all
100
paid a %
other titles save for #1 PHOENIX magazine.
t
per iss$6.99
As the second best-selling magazine on Valley newsstands, Phoenix Home & Garden ue
commands premium positions at established retailers* including:
Safeway AJ’s Fine Foods As well as at: *Listed largest to
Sprouts Phoenix Sky Harbor Banner Health smallest by total sales
Fry’s Airport Sheraton Desert Oasis
Basha’s Whole Foods Hillside Spot
Walgreens Natural Grocers
Albertsons La Grande Orange
Barnes & Noble Amazon Bookstore
Unique to a home and garden publication, Phoenix Home & Garden boasts coveted in-room
distribution at distinguished resorts such as:
Canopy Tempe Downtown JW Marriott Camelback Inn
Fairmont Scottsdale Princess Mountain Shadows Resort
Hassayampa Inn Red Agave Resort
HC Royal Palms Resort and Spa We-Ko-Pa Resort (Ft McDowell)
Hermosa Inn
Hotel Valley Ho
51,964+
Phoenix Home & Garden is the undisputed
leader of Arizona’s home and garden magazines,
with unmatched entrée into our state’s most
ANNUAL PAID SUBSCRIPTIONS
breathtaking and inspiring residences.
14,414+
ISSUES SOLD MONTHLY
3,685+
COPIES IN INDIVIDUAL
Total:
ON NEWSSTANDS HOTEL ROOMS
5,748+COPIES IN
238+
EVENTS, TRADE SHOWS
76,049+ AUDITED AND
RECEPTIONS, SHOWROOMS AND OFFICE SERVICES VERIFIED COPIES
AND WAITING ROOMS
Circulation Verification Council (CVC) is an independent, third-party reporting audit company. CVC audits
thousands of editions nationwide with a combined circulation of more than 55 million. CVC audits cover printing,
distribution, circulation, websites, digital editions, mobile, email, social media and readership studies to give an
accurate picture of a publication’s reach and market penetration
Audience Interests
Home and Garden
97%.............................. FIND IDEAS IN PHOENIX HOME & GARDEN
TO USE IN OWN HOME
Phoenix Home & 97%...................................... INTEREST IN HOME IMPROVEMENT
Garden subscribers 93%.......................... FIND PRACTICAL GARDENING INFORMATION
IN PHOENIX HOME & GARDEN
participate and 81%................................. WILLING TO PAY MORE FOR PRODUCTS
THAT REFLECT THEIR STYLE AND SENSE OF DESIGN
are interested in 63%................... INTENT TO PURCHASE LAWN & GARDEN SUPPLIES
coverage of: 68%..................................... PLAN TO REDECORATE ANY ROOM
41%...................................................... LAWN CARE SERVICE
44%.......................... INTENT TO PURCHASE HOME IMPROVEMENT
OR HOME IMPROVEMENT SUPPLIES
56%..... PLAN ON REMODELING CURRENT HOME IN NEXT TWO YEARS
Shopping Active & Healthy
94%........................................ FREQUENTLY BUY ELECTRONICS 90% ......... USE PHOENIX HOME & GARDEN
75%......................................................... WOMEN’S APPAREL CALENDAR OF EVENTS
TO PLAN OUTINGS
73%................. SHOPPED A STORE NOT KNOWN ABOUT PREVIOUSLY
UNTIL READ ABOUT IN PHOENIX HOME & GARDEN 89%......... PLAN ON TAKING AT LEAST ONE
VACATION IN THE YEAR
56%....................................... FREQUENTLY OR OCCASIONALLY
BUY JEWELRY AND WATCHES
86%...................... ACTIVE GARDENERS
53%........................................................ FLORIST/GIFT SHOP 79%.............. FREQUENT DINING OUT AND
ENTERTAINMENT
47% ............................................................ MEN’S APPAREL
79%....................... HEALTH CONSCIOUS
37%.................. PLAN ON BUYING AUTOMOBILE IN NEXT TWO YEARS
72% ............. PLAN ON DOMESTIC TRAVEL
26%..................... INTENT TO PURCHASE MAJOR HOME APPLIANCE
59%.................... MEMBERS OF FITNESS
21%...................................................... ANTIQUES/AUCTIONS CLUB/EXERCISE CLASS
32%............................................ TELEVISION OR ELECTRONICS 28%...... PLAN ON INTERNATIONAL TRAVEL
31%............................................................... PET SUPPLIES
19% .................................................... CARPET OR FLOORING
19%...................................... ATHLETIC AND SPORTS EQUIPMENT
Service Needs Culturally Engaged
48%....... WILL ENGAGE MEDICAL SERVICES/PHYSICIANS IN THE YEAR 86%................. INTERESTED IN THE ARTS
60%................. WILL ENGAGE HEALTHCARE/MEDICINE IN THE YEAR 81%.........ATTEND THEATER PRODUCTIONS
39%.............................................. TAX ADVISOR/TAX SERVICE AT LEAST FOUR TIMES A YEAR
41%................................ FINANCIAL PLANNER/MONEY MANAGER 71%............. SUPPORT THE ARTS/THEATRE
31%.............................................................. VETERINARIAN 32%................... ACTIVE IN CHARITY AND
COMMUNITY ORGANIZATIONS
16%..................................................... EDUCATION/CLASSES
CIRCULATION VERIFICATION COUNCIL 2020 AUDIT; QUESTIONPRO SURVEY
Digital Engagement
The Phoenix Home & Garden magazine bi-monthly print
publication is extended with phgmag.com, enhanced with
phgmag.com
the latest news in architecture, interior design and artists;
local new ideas trending in ‘Fresh’; searchable directories;
highlights of authentic SW style; daily event selections; and
Sonoran Scout blogs and About Town event coverage.
50,166+ AVERAGE MONTHLY
PAGE VIEWS
Amplify your brand and achieve measurable goals with
digital advertising campaigns that can be hyper-targeted 36,090+ 1.39
AVERAGE MONTHLY AVERAGE PAGES
1:06
AVERAGE
and fully customized to your specific needs. VISITS VIEWED PER VISIT TIME ON SITE
Let’s Get Social
12,099+ 4,400+ 33,441+
FACEBOOK FOLLOWERS PINTEREST FOLLOWERS TOTAL SOCIAL
@PHOENIXHOMEGARDEN @PHXHOMEGARDEN FOLLOWERS
12,000+ 4,942+
INSTAGRAM FOLLOWERS TWITTER FOLLOWERS
3,679+
TOTAL APP USERS
@PHOENIXHOMEANDGARDEN @PHXHOMEGARDEN
Phoenix Home & Garden Magazine’s 100% opt-in e-newsletters provide a powerful opportunity to reach smart,
affluent, influential taste-makers. Deliver your message directly to the inboxes of our email subscribers.
37,562
COMBINED TOTAL OPT-IN
e-newsletters SUBSCRIBERS TO
4 MONTHLY E-NEWSLETTERS
Southwest Living The Main Events From Our Partners
Monthly overview of the people, places Monthly round-up of the valley’s Dedicated e-newsletter with special
and things featured in the latest edition of most-anticipated home Phoenix Home & Garden
Phoenix Home & Garden, with editor’s and design events. magazine partner
behind-the-scenes notes and reading offers and announcements.
10,013+ Opt-in subscribers
recommendations. 8,685+ Opt-in subscribers
8,799+ Opt-in subscribers
2022 Edit & Marketing Calendar
C E L E B R AT I N G 4 0 Y E A R S C E L E B R AT I N G 4 0 Y E A R S C E L E B R AT I N G 4 0 Y E A R S
Andre Ethier's
Major League
Forest Getaway
KIDS’ ROOMS
Roundup
What’s Blooming
NOW
T SpringintiAmriezona
Oracle’s Storied
ARTIST COLONY
RANSFORMATIONS
Remodel,
Renovate, MASTERS ofthe
SOUTHWEST
Refresh
2021
It’s Time to Think
Outside the House
Planting and Growing Fruit Trees
The Southwest Through the Eyes
of Tucson Artist Diana Madaras
C E L E B R AT I N G 4 0 Y E A R S C E L E B R AT I N G 4 0 Y E A R S The Art of C E L E B R AT I N G 4 0 Y E A R S
Beekeeping
Taliesin’s Architecture
Camp for Kids
Jewel Box Homes
MAKE THE MOST OF EVERY SQUARE FOOT
Town Homes | Smaller Footprints | Condos
E xquisite
URBAN LIVING n GRAND GARDENS n DESERT ESTATES
Guest Rooms
That Dazzle
Holidays
at Home
Discover the Southwest With
Photographer Mark Klett
Choosing the Perfect
Arizona Wine
FEBRUARY/MARCH AUGUST/SEPTEMBER
Cover Theme: Masters of the Southwest Cover Theme: Kitchens & Bath
Feature: Arts & Artists Feature: Rising Stars
Special Adver tising Sections: Masters Alumni Special Adver tising Section:
Collector’s Corner, Architects & Builders Remodeling Resources, Outdoor Oasis
Space Close: 1/3 Space Close: 7/5
Newsstands: 2/3 Newsstands: 8/4
APRIL/MAY OCTOBER/NOVEMBER
Cover Theme: Gardens/Outdoor Living Cover Theme: Dream Homes
Feature: Color & Pattern Feature: Home of the Year
Special Adver tising Sections: Faces of Special Adver tising Sections:
Phoenix, Remodeling Resources Architects & Builders, Remodeling Resources
Space Close: 3/7 Space Close: 9/6
Newsstands: 4/7 Newsstands: 10/6
JUNE/JULY DECEMBER/JANUARY ‘23
Cover Theme: Remodels & Cover Theme: Holidays at Home
Renovations/Historic AZ Feature: Smaller Spaces
Feature: Pools & Water Features Special Adver tising Sections:
Special Adver tising Sections: Remodeling Resources
Interior Designers Charitable Giving
Space Close: 10/31
Space Close: 5/2 Newsstands: 12/1
Newsstands: 6/2
Special Edition Calendar
Garden Book APRIL
GARDENING & 2022 Garden Book
LANDSCAPING TIPS Space Close: 2/28
Delivers: 3/29
•
Garden Tour 2022 Garden Tour Program
PREMIER
Space Close: 3/21
LUXURY GARDENS Delivers: 4/13
•
OCTOBER/NOVEMBER
Valley Design Guide 2022 Valley Design Guide
CONSUMER & TRADE Space Close: 8/29
PROFESSIONALS Delivers: 9/27
•
2022 Home Tour Program
Home Tour Space Close: 10/17
PREMIER Delivers: 11/9
LUXURY HOMES
DECEMBER
•
2022 Give Guide
Give Guide Space Close: 10/24
THE PERFECT GIFTS Delivers: 11/24
Experiential
BRING YOUR BRAND TO THE POWER OF FACE-TO-FACE MARKETING
Phoenix Home & Garden produces a variety of diverse, high-end events and brand experiences. From
signature consumer events, brokered sponsorship potentials and business networking opportunities,
Phoenix Home & Garden connects you with customers. And we couple that with extensive multimedia
promotion to always deliver enthusiastic and receptive audiences.
Face-to-Face Showcase Custom
BRING YOUR BRAND FACE-TO- SHOWCASE YOUR VENUE AS CREATE A CUSTOM EVENT
FACE WITH CUSTOMERS AS A PHOENIX HOME & GARDEN WITH THE POWER OF
AN EVENT SPONSOR. MAGAZINE EVENT HOST. PHOENIX HOME & GARDEN.
FEBRUARY anticipated self-guided outdoor NOVEMBER
Masters of the Southwest tour of specially selected private Phoenix Home & Garden
Phoenix Home & Garden’s 32nd home gardens. VIP and general Annual Home Tour
annual induction ceremony of admission packages are a The pages of the magazine come
extraordinary architects, builders, guaranteed sell-out. to life as a carefully curated roster
interior designers, landscape of exquisite private homes open
designers/architects and artists OCTOBER their doors for the acclaimed
who have earned the distinction Live Well Arizona self-guided home tour. VIP and
of being named a Master of the Designed for the active 50+ adult, general admission packages are a
Southwest. and those destined to be, this guaranteed sell-out .
expo features local and national
APRIL companies re-imagining aging.
Phoenix Home & Garden Health and wellness, career,
Annual Garden Tour fitness, aging in place, travel
Some of the valley’s most options and more are featured
breathtaking landscapes are for those intending to age well in
featured in the year’s most their future.
Print & Digital Rates
DISPLAY ADS PRINT SPECIAL AD SECTIONS
SIZE 1X 3X 6X Special Advertising Section rates vary
SPREAD $13,500 $12,500 $11,500 depending on issue and ad style. Please
FULL $8,500 $7,500 $6,500 contact an Account Executive for more
2/3 $6,500 $6,000 $5,500 details on each Special Ad Section.
1/2 $5,500 $5,000 $4,500
1/3 $3,500 $3,000 $2,500
1/4 $2,000 $1,750 $1,500 advertising@phgmag.com | 480.478.8838
SPECIAL AD SECTIONS ARE EITHER A FORMATTED AD, A DISPLAY AD PLUS EDITORIAL,
OR AN AD PLUS PROVIDED PHOTO SHOOT
DIGITAL DIGITAL & PRINT
1-4 MO. 5-8 MO. 9-12 MO. 1-4 MO. 5-8 MO. 9-12 MO.
WEBSITE ADS $750 $625 $500 WEBSITE ADS $600 $500 $400
DEDICATED $1,500 $1,250 $1,000 DEDICATED $1,200 $1,000 $800
E-BLAST E-BLAST
E-NEWSLETTER $350 $300 $250 E-NEWSLETTER $280 $240 $200
BANNER AD BANNER AD
PRICE PER PRICE PER MONTH
MONTH PER PRINT PURCHASE
*DOES NOT INCLUDE CITY OF SCOTTSDALE ADVERTISING TAX OF 1.75%Sponsored Content
Sponsored Content is an advertorial advertisement Gold + Print........................................$7,500
containing editorial-like content written and designed by Sponsored Content advertorial appears in print, online,
is posted to our Facebook and Instagram profiles, and
our Phoenix Home & Garden team so as to blend in with is included in an eblast
actual editorial.
Gold .....................................................$2,500
This form of advertising offers an optimal win-win Sponsored Content advertorial appears online, is
posted to our Facebook and Instagram profiles, and is
situation as readers/followers are offered valuable, included in an eblast
editorially-crafted information while advertisers gain
exposure in an organic way. Silver ...................................................$1,500
Sponsored Content advertorial appears online
and is posted to our Facebook and Instagram
Advertisers not only get access to Phoenix Home & profiles......................................................
Garden’s expansive and affluent audience, but benefit
from the magazine’s award-winning creative and Bronze .................................................$1,000
editorial teams working to deliver sponsored content Sponsored Content advertorial appears online and is
included in an eblast
that is accessbile, eye-catching and effective.
Three basic options to choose from:
Behind-the-Scenes Profile Listicle
THE PROCESS BEHIND YOUR PRODUCTS THE PEOPLE BEHIND YOUR BRAND. THE PRODUCTS THAT MAKE YOUR BRAND
AND SERVICES. OUR EDITORIAL STAFF OUR EDITORIAL STAFF WILL CREATE A EXCEPTIONAL. OUR EDITORIAL STAFF
WILL CONDUCT INTERVIEWS WITH UP “Q&A” STYLE SPONSORED CONTENT WILL WORK WITH YOU TO COMPILE A
TO TWO KEY INDIVIDUALS WHO CAN ADVERTORIAL BASED ON INTERVIEWS LIST OF PRODUCTS OR INFORMATION
EXPLAIN THE BEHIND-THE-SCENES CONDUCTED WITH AN INDIVIDUAL THAT HIGHLIGHTS YOUR COMPANY’S
PRODUCTION OR EXECUTION OF THIS WHO CAN SPEAK TO YOUR BRAND, OFFERINGS IN A CREATIVE MANNER.
PRODUCT OR SERVICE, GIVING OUR YOUR MISSION, AND YOUR PRODUCTS USING IMAGERY, PRODUCT/SERVICE
READERS AN INSIDE GLIMPSE AT THE AND SERVICES FROM AN INFORMED, NAMES AND DESCRIPTIONS, AND
INTRICATE PROCESSES THAT CREATE THE PASSIONATE STANCE, GIVING OUR PRICES (IF DESIRED). OUR READERS
PRODUCTS OR SERVICES THEY LOVE. READERS AN INSIDE GLIMPSE AT THE GET A UNIQUE, INFORMATIVE, AND
HEART, STORIES AND REAL PEOPLE WEB-FRIENDLY WAY TO RECEIVE
BEHIND YOUR BRAND. USEFUL CONTENT AND EXPERIENCE
THE PRODUCTS, SERVICES AND
PROFESSIONAL KNOWLEDGE THAT YOUR
COMPANY OFFERS.Print AD Specs
PRINT SPECS
TRIM (W X H) LIVE AREA
2 PAGE SPREAD** 18” x 10.875” 17.25” x 10.125”
FULL PAGE* 9” x 10.875” 8.25” x 10.125”
2/3 PAGE VERT. NON BLEED 4.875” x 9.875” 4.875” x 9.875” For ads with bleed, add
2/3 PAGE VERT. BLEED 5.5” x 10.875” 4.75” x 10.125” .125” on all sides
1/2 PAGE VERTICAL 4.875” x 7.25” 4.875” x 7.25”
(Gallery Row Only) ** Two-Page spreads must be
provided in single page format
1/2 PAGE HORZ. NON BLEED 8.25” x 5” 8.25” x 5”
(two page files)
1/2 PAGE HORZ. BLEED 9” x 5.5” 8.25” x 4.75”
1/3 PAGE VERT. NON BLEED 2.375” x 9.875” 2.375” x 9.875”
1/3 PAGE HORZ. 4.875” x 4.875” 4.875” x 4.875”
1/4 PAGE 3.5” x 4.875” 3.5” x 4.875”
1/6 PAGE HORZ. 4.875” x 2.25” 4.875” x 2.25”
TO SUBMIT YOUR
AD/CREATIVE:
1.Email your print, digital and web ad materials to your
account executive.
2.If your file is too large to email, please upload your artwork
to one of the following: Dropbox, Google Drive, a SkyDrive ALL PRINT, DIGITAL, WEB &
etc. and provide the link to your account executive. EBLAST MATERIALS DUE:
The 15th of the month, 2 months
If you have any questions, contact our advertising department prior to issue date
at 480-664-3960 or
advertising@phgmag.com
SCHEDULES, SPECIAL INSERTS TECHNICAL QUESTIONS
PRODUCTION CONTACTS:
Director of Production 480-478-8828 Technical Operations Manager 480-478-8832Digital AD Specs
DEDICATED E-BLAST
WEBSITE & E-NEWSLETTER BANNER ADS
LEADERBOARD 728x90px
SIDE BAR 1 300x250px
SIDE BAR 2 300x600px
SPLASH BANNER 1300x307px
TARGET LINK(S): WEBSITE LINK(S)
CREATIVE FILES: .JPEG, .PDF, OR HTML (.HTM OR .HTML) FORMAT
DEDICATED E-BLAST
600PX WIDE
SUBJECT LINE: 30 CHARACTERS OR LESS RECOMMENDED
TARGET LINK(S): WEBSITE LINK(S)
CREATIVE FILES: .JPEG, .PDF, OR HTML (.HTM OR .HTML) FORMAT
APP BANNER ADS
2048x450px
CREATIVE FILES: 72DPI, .JPEG
(RECOMMENDED TO KEEP IMPORTANT MESSAGING
INSIDE THE MIDDLE 1200 PIXELS OF THE BANNER)
BANNER ADS PAGE TAKEOVER
Increase the exposure of your brand to our Phoenix Enjoy exclusive category sponsorship with a
Home & Garden viewers each month. Website complete page takeover. Your brand will takeover all
ads are run of site (ROS) and run per month in three premium banner ad positions on the category
correspondence with Phoenix Home & Garden’s page of your choice.
monthly print schedule
SCHEDULES, SPECIAL INSERTS TECHNICAL QUESTIONS
PRODUCTION CONTACTS:
Director of Production 480-478-8828 Technical Operations Manager 480-478-8832You can also read
