2019 MEDIA KIT - PHOENIX magazine
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2019 MEDIA KIT
LETTER FROM THE EDITOR
W
hoever coined the old saw “If it ain’t broke,
don’t fix it” clearly never worked in maga-
zine publishing. Staying current, on-point
and habit-forming for readers requires
constant fine-tuning in today’s dynamic media landscape. To
that end, PHOENIX magazine is fine-tuning like nobody’s
business in 2019.
It would be easy for us to cite our performance at Valley
newsstands as the most-purchased and most-read monthly
periodical in Arizona – beating titles like Sunset, Cosmopol-
itan and O, The Oprah Magazine by a whopping 25 to 30
percent – and stand pat. Instead, we’ll unveil a completely
redesigned and reconceived front-of-the-book section in the
second quarter, with a more nimble editorial scheme focus-
ing on wellness, local business, things to do and the person-
alities who define the Valley.
Look for the remodel in April’s Top Docs, our perenni-
al best seller and flagship issue. A mainstay in physician
waiting rooms across Greater Phoenix, Top Doctors enjoyed
its most robust balloting ever last year, with almost 3,000
Valley doctors casting votes to name the “best of the best”
among their peers, sealing Top Docs as the Valley’s health-
care reference of record. We expect an even bigger response
in 2019.
In the spirit of continuity, we’re also doubling down on
some new features we debuted last year, including keeping
our annual Summer Getaways issue in the shoulder month
of May, which gives our advertisers the opportunity to target
summer travelers during prime planning season. We’ll also
be unveiling our second annual 40 Under 40 issue, celebrat-
ing the rising entrepreneurs, philanthropists, artists, ath-
letes and educators who are carrying our city to greatness.
Look for it in June.
The rest of 2019 is an exciting mix of the new and the
proven: first-time concepts like March’s Best Spring Ever
and December’s Live Like a Tourist, and popular mainstays
like Best of the Valley (August) and Arizona Wine Country
(October).
Need more proof that 2019 will be a soaring year for
PHOENIX? Stop by Phoenix Sky Harbor’s Terminal 3 this
winter and visit the new Best of the Valley retail store,
where our vivid photography and one-of-kind stories will
hook untold throngs of inbound and outbound travelers.
Just to be fair, we might carry a few copies of Cosmo, too.
We’re pretty confident our lead will hold up.
Craig Outhier, Editor
@PHOENIXMAGAZINE @PHXMAGAZINE
phoenixmag.com
@PHOENIXMAGAZINE @PHXMAGCIRCULATION & DISTRIBUTION
RESORT DISTRIBUTION
The Valley’s resorts attract affluent tourists who seek out the best Arizona has
FIND US HERE:
Albertson’s Sky Harbor Airport
to offer. PHOENIX magazine’s in-room distribution allows you to reach these A.J.’s Fine Foods Smart and Final
potential customers at the following destinations: Basha’s Sprouts
Arizona Grand Resort Sanctuary Camelback Mountain Resort Barnes & Noble Target
Arizona Biltmore Hotel Tempe Mission Palms Hotel Costco Wal-Mart
Boulders Resort & Spa The Hermosa Inn CVS Walgreens
Four Seasons Resort Scottsdale The Phoenician Resort Fry’s Whole Foods
Hotel Valley Ho The Rocks Scottsdale Fry’s Marketplace Winco
Hyatt Regency Scottsdale Resort & Spa at The Westin Downtown Phoenix Fry’s Electronics
WE ALSO SELL AT:
Gainey Ranch The Westin Kierland La Grande Orange
JW Marriott Camelback Inn The Wigwam Natural Grocers Banner Health
Omni Scottsdale Resort & Spa at Montelucia We-Ko-Pa Resort and Conference Center Safeway Sheraton Desert Oasis
Royal Palms Resort and Spa W Scottsdale Sam’s Club Hillside Spot
PAID CIRCULATION AUDITED PUBLICATION
PHOENIX magazine delivers the most sought-after Ask your account executive for a copy of our CVC CITY AND REGIONAL
magazine audience: active, engaged readers who Publisher’s Statement. MAGAZINE ASSOCIATION
month after month pay for a subscription or single PHOENIX magazine is proud to be a member of
copy at the newsstand. PHOENIX has a total aver- WAITING ROOM COPIES the City and Regional Magazine Association. The
age monthly gross distribution of 87,000+ and an More than 2,000 doctors’ offices in the Valley CRMA is a trade association dedicated to the suc-
estimated total monthly readership of 350,000+. receive PHOENIX magazine each month. cess of its member magazines.
Sources: AAM, June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience
based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.AUDIENCE AT A GLANCE
50% 70%
179,250+ FEMALE
MARRIED
MONTHLY 50%
MALE
30%
PAGE VIEWS SINGLE
$1.2 MILLION $179,737 66%
300,000+
AVERAGE AVERAGE HAVE ONE OR MORE
NET WORTH HOUSEHOLD INCOME CHILDREN
ESTIMATED MONTHLY
TOTAL READERSHIP 85% 92% 77%
HAVE BEEN A SUBSCRIBER 35+ YEARS HAVE A COLLEGE
FOR 2 OR MORE YEARS OF AGE DEGREE
80,000+ PHOENIX MAGAZINE SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS:
TOTAL AVERAGE MONTHLY PURCHASING HABITS TRAVEL
GROSS DISTRIBUTION 84% Use ads to make shopping business decisions 94% Taking a vacation
75% Purchased a product or service based on an ad in 86% Domestic travel
PHOENIX magazine 86% Northern Arizona
65% Southern Arizona
68,000+ LIFESTYLE INTERESTS
94% Tech users
60% Southern California
49% San Diego
AVERAGE NET 91% Travel
47% Las Vegas
CIRCULATION 89% Dine out on a regular basis
35% Northern California
86% Health-conscious
79% Fitness OTHER
78% Cooking 95% Things to Do
111,000+ 78% Golf
73% Has visited a casino
91%Local Business
87% Local History
SOCIAL-MEDIA 70% Sports 86% The Arts
FOLLOWERS 69% Supporter of the arts/theater 85% Local Politics
63% Has been to/plans on visiting an AZ winery 83% Growth & Development
63% Using a financial planner/money manager 82% Health & Fitness
60% Home entertainment 82% Local News
57% Outdoor activities 80% Healthcare/Medicine
54% Clothing 79% Housing & Real Estate
90,000+ 50% Supporter of local, craft breweries
46% Members of a fitness club
45% Has taken a staycation
79% Transportation Issues
75% Environmental Issues
71% Shopping
E-NEWSLETTERS 35% Donor propensity 68% Education
SUBSCRIBERS 30% Personal care/beauty 68% Civil Liberties
60% Athletes & CelebritiesEDITORIAL CALENDAR 2019
EDITORIAL SPECIAL ADVERTISING SECTIONS SPACE CLOSE NEWSSTAND
JAN 2019 Medical Directory* Top Docs Revisited 11/01 12/11
JAN Where to Eat Now
Ultra Dining Guide - NEW!
Orthopedic Care 11/01 12/20
FEB 2019 WMPO Handbook* 12/03 01/15
FEB 52 Weekend Adventures Mental Wellness - NEW!
Adventure Guide to the West 12/17 01/15
MAR Best Spring Ever Home Pros to Know - NEW! 01/15 02/21
APR Top Doctors Physicians Profiles
AZ Gives Day - NEW! 02/15 03/21
MAY Summer Getaways: Skin Care & Cancer Awareness
Guide to Mexico
It’s a Pet’s Life
Men’s Lifestyle Guide - NEW!
03/15 04/25
JUN
Cosmetic Surgery Guide
40 Under 40 Tara’s Travels
San Diego
04/15 05/23
JUL The Taco Issue Faces of Phoenix
Summer Sips - NEW!
Taco Guide - NEW!
05/15 06/20
AUG Best of the Valley Top Dentists
Innovation in Education 06/17 07/25
SEP
Pain Management
The Money Issue Fall Arts Preview 07/15 08/22
Wealth Management - NEW!
OCT
Women’s Health
Arizona Wine Get out of Town Guide 08/01 09/26
San Diego
NOV
Cancer Awareness
Comfort Food Eyes on Phoenix 09/16 10/15
Luxury Living - NEW!
NOV City Guide* 09/03 10/15
DEC Live Like A Tourist Gaming Guide
Active Adult Living
10/15 11/22
* Bonus Issue
FOR MORE INFORMATION: ADVERTISE@PHOENIXMAG.COM
phoenixmag.comBONUS ISSUES
Medical Directory PHOENIX magazine’s annual Medical Directory is
Space Close: 11/11 the most-widely circulated and most trusted source
Delivers:12/11 for medical coverage in the state of Arizona.
Waste Management In conjunction with the legendary Thunderbirds,
Phoenix Open Field Guide we introduce a preview to the Phoenix Open golf
Space Close: 12/3 tournament.
Delivers: 1/15
City Guide PHOENIX magazine’s 2019 City Guide is the
Space Close: 9/3 ultimate guide to local dining, shopping, golf,
Delivers: 10/15 entertainment and the arts in Phoenix.DIGITAL E-NEWSLETTERS
PHOENIX magazine’s 100% opt-in weekly e-newsletters provide a powerful
opportunity to reach a targeted and highly responsive audience. Deliver your
WEB BANNERS message directly to the inboxes of our email subscribers.
WEB BANNERS
BANNER ADS THINGS TO DO A
NNERINCREASE THE EXPOSURE
WEB BANNERS
brand to nearly 80,000 PHOENIX
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ADS
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A monthly roundup of the Valley’s hottest events.
23,383 Subscribers
brandPHOENIX
WEB BANNERS
ndence ofwith
er ads are
NNER ADS yourPHOENIX
runvisitors
website
to our magazine’s
of site
to nearly 80,000 PHOENIX
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each
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month. Web banner ads are run of site (ROS)
and run per magazine’s
e with PHOENIX month in correspondence with PHOENIX magazine’s
ner ads are runprint
of site
ur brand to nearlyschedule.
monthly (ROS)
A EAT BEAT
M BANNER ADS
80,000 PHOENIX
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B Insatiable foodies stay on top of the dining scene
B
with this delectable guide.
orship withwith
pondence a complete
PHOENIX page take-
magazine’s
21,395 Subscribers
WEB BANNER AD SPECS
all three premium banner ad posi-
with a complete page take-
ur choice.
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TYPE page take- WIDTH
with a complete HEIGHT
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Leaderboard ad posi-
A page728take-
px 90 px
GENERAL C
nsorship
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with a complete D Insatiable foodies stay on top of the dining scene
with this delectable guide.
r all three premium banner ad posi-
Side Bar 1
your choice.
RY PAGES B 300 px 250 px
20,468 Subscribers E-NEWSLETTER BANNER AD RATES
AGES Side BarAT2 HOMEC 300 px 600 px TYPE WIDTH HEIGHT RATE
AGESAT HOME HISTORY
Splash Banner
GREAT ESCAPES
ARTS D 1300 px 307 px Readers induldge their passion for travel with Top Banner A 728 px 90 px $300
destination ideas near and far.
ORY HISTORY
PAGES
AT HOME
PAGE TAKEOVER: Enjoy exclusive category sponsorship with
Pop-up Welcome Banner Customizable Half Page B 300 px 600 px $500
a complete page take-over. Your brand will takeover all three 20,854 Subscribers
ARTSLIFESTYLE
HISTORY AT HOME
premium banner ad positions on the category page of your choice. Bottom Banner C 728 px 90 px $200
LIFESTYLEPEOPLE
ARTSHISTORY
LETTER FROM THE EDITOR
SPOTLIGHT
Top & Bottom A,C 728 px 90 px $450
PEOPLE
LIFESTYLE ARTS
SPOTLIGHT VIDEO Hot off the press - A monthly overview from our Banners
Editor-in-Chief.
Y PEOPLE LIFESTYLE
20,712 Subscribers Takeover A,B,C $750
VIDEO
SPOTLIGHT PEOPLE
BLOGS VIDEO SPOTLIGHT OUR BLOGS: CATEGORIES:
DINING AT HOME
VIDEO
GS
GS HEALTH HISTORY DEDICATED E-BLASTS
THINGS TO DO ARTS Deliver special offers and targeted messages to highly engaged PHOENIX magazine readers who receive valuable communications from our
advertising partners and are actively seeking products, services and offers that suit their lifestyles.
BEST OF THE VALLEY LIFESTYLE
R BLOGS
TRAVEL PEOPLE SPECIAL OFFERS OPT-IN E-DATABASE
WEB BANNER AD RATES
A foodie fan fare – We eat. WEB BANNER AD RATES
Arizona trekkers share A foodie fan fare. We Eat.TYPE
Serving up your daily dose of WIDTH HOT TOPICSHEIGHT SPOTLIGHT 21,758 HEIGHT IS
We drink.
oodie fantheirfare We blog.
– We eat. We Drink.TYPE
trail adventures. We blog. culture in the Valley. VALLEY NEWS VIDEO SUBSCRIBERS
Top Banner A WIDTH 728 HEIGHT
px 90 px E-BLAST CUSTOMIZABLE PER
WEB BANNER AD RATES
drink.fan
oodie Wefare blog. – We eat. Top Banner
Half Page A B WIDTH728 px 300 HEIGHT
px 90 px 600 px YOUR SPECS
TYPE WEB BANNER AD RATES
edrink. We blog.
A foodie fan fare – We eat. TYPE WIDTH HEIGHT RATE
Top Banner
Half PageBottom Banner BA
TYPE
C 300 728 px
pxWIDTH
728 px 600 90 pxHEIGHT
90 px
We drink. We blog.
HalfPHOENIX
Bottom Page Top
Banner
Pop-up
Banner
ONLINE:
BC A 300
728 px 728 px600 px 90 px
90 px
Customizable
Dedicated E-Blast 600 px Customizable $1,500
2”
BottomWelcome
Pop-up Half Page C
Banner B 728Customizable
px 300 px 90 px 600 px
REQUIREMENTS
Banner Banner
MonthlyBottom
AverageWelcome
Pop-up Page Views C
179,291 728 px
Customizable 90 px
Subject Line 30 Characters or Less Recommended
Banner Pop-up
B AverageWelcome
Monthly Visits 53,730 Customizable
Banner Welcome Target Link(s) Website Link(s)
1:44
RATES
B AverageRATESTime Run-of-Site
on Site A,B,C $750/per issue month
Banner 600 PX WIDE
B AverageRun-of-Site
Pages(ROS)
RATES viewed per visit A,B,C 3:34 issue month
$750/per
Creative Files .jpeg, .pdf, or HTML (.htm or .html) format
B (ROS)
Run-of-Site
Category
RATES PageA,B,C A,B,C $750/per issue month
$1,000/per week including
(ROS)
Category Takeover
Run-of-Site A,B,C
Page A,B,C $750/per
$1,000/per week 1 week issue
ROS month
includingSPONSORED CONTENT
A Sponsored Content Advertorial is an advertisement that contains editorial-like content writ- We have three basic options for you
ten and designed by our Cities West Media team with the intent of blending into our actual to choose from:
editorial.
This type of advertising is the optimal win-win situation for all parties involved: our company, Behind-the-Scenes
our readers/followers and, most importantly, you. Readers/followers are offered valuable, The process behind your products and services. Our editorial staff will
editorially crafted information and you get exposure to our audience in an organic way. And conduct interviews with up to two key individuals who can explain the be-
you not only get access to our expansive and diverse audience, but you have our excellent hind-the-scenes production or execution of this product or service, giving
creative and editorial teams working to make sure your content is accessible, eye-catching our readers an inside glimpse at the intricate processes that create the
and effective. products or services they love.
Starting at $1,000 Profile
The people behind your brand. Our editorial staff will create a “Q&A” style
sponsored content advertorial based on interviews conducted with an in-
dividual who can speak to your brand, your mission, and your products and
services from an informed, passionate stance, giving our readers an inside
Which Cities West Media brand is your sponsored glimpse at the heart, stories and real people behind your brand.
content going to be promoted through?
• PHOENIX Listicle
• Phoenix Home & Garden The products that make your brand exceptional. Our editorial staff will
work with you to compile a list of products or information that highlights
Which Sponsored Content package have you chosen? your company’s offerings in a creative manner. Using imagery, product/
• Gold + Print: Sponsored Content advertorial appears in print, online, is posted to our Face- service names and descriptions, and prices (if desired), our readers get
book and Instagram profiles, and is included in an eblast. $7,500 a unique, informative, and web-friendly way to receive useful content and
experience the products, services and professional knowledge that your
• Gold: Sponsored Content advertorial appears online, is posted to our Facebook and Insta- company offers.
gram profiles, and is included in an eblast
$2,500
• Silver: Sponsored Content advertorial appears online and is posted to our Facebook and
Instagram profiles $1,500
• Bronze: Sponsored Content advertorial appears online and is included in an eblast
$1,000
Behind t
he Bar:
The Hen
ry
Mixologi 's Lead
st
Things U Shakes
p.AD SPECIFICATIONS
MECHANICAL REQUIREMENTS
Digital Files Only:
• InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted.
• All images should be 350 dpi and color as CMYK.
Magazine Trim Size
• 8” x 10 7/8”. For bleed allow 1/8” beyond all trims. Keep live matter ¼” from all trim.
• Magazine format is three-column and is perfect bound.
• Art will be held at Phoenix for one year from date of use.
1/2 V
4.4”W x 7” H
(NON-BLEED ONLY)
1/3 V
FULL PAGE 2/3 V 2”W x
8”W x 10.875” H 4.4”W x 9.75” H 9.75” H
(NON-BLEED ONLY) (NON-BLEED
ONLY)
1/6 V
2”W x 4.4” H
(NON-BLEED
ONLY)
1/3 H 1/4
1/2 H 4.4”W x 4.4” H
3.375”W x 4.4” H
7”W x 4.4” H (NON-BLEED ONLY)
(NON-BLEED ONLY)
(NON-BLEED ONLY) 1/6 H
4.4”W x 2” H
(NON-BLEED ONLY)
SCHEDULES, SPECIAL INSERTS: TECHNICAL QUESTIONS:
PRODUCTION CONTACTS: Director of Production Pre-Press Technician
(480) 478-8828 (480) 478-8832You can also read
