Our Name Says It All - Business North Carolina
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2018 Media Kit
Our Name Says It All
We do what nobody else does - cover one very special place, this state, and its
economy, which is as diverse as the people who call it home. We produce quality,
in-depth journalism, digging behind the news, delivering what we uncover in a manner
that, though at times provocative, is always fair, accurate and thorough.
www.businessnc.com/advertise
Reach North
Carolina’s
decision-
makers with CIRCULATION
one buy. Total distribution: 30,124
Average readers per copy: 3.5
Total readership: 105,434
Our broad editorial view is
reflected in our circulation,
Charlotte 21.5% Rocky Mount/Greenville 10%
which covers the entire state, not Gastonia, Kannapolis,Monroe, Salisbury Goldsboro, Kinston, New Bern, Wilson
just one market. We are the only
Triad 18.4% Fayetteville/Wilmington 10.3%
statewide business publication: Burlington, Greensboro,High Point, Southern Pines, Pinehurst
If you are targeting qualified Winston-Salem
Hickory/Boone 5.5%
business owners and senior-level Triangle 25.7%
Cary, Chapel Hill, Durham, Raleigh Asheville 6.3%
managers in North Carolina,
BNC delivers. Business North Carolina magazine’s circulation is audited by BPA Worldwide, an independent international organization that verifies circulation data.
105,434 Total monthly
readership
Loyal readers make better prospects
Almost all of BNC’s readers have
They are
subscribed to the magazine for three
or more years. They’re loyal readers
74 % 18 % 8% because they trust what they will
Top management & business owners Mid-management & professionals Others receive each month will be both
90 % Influence
valuable and entertaining.
the purchasing
decisions of their company
As a result of reading BNC:
The average household income of BNC readers • 62% Contacted a company
40 % 31 %
26 %
3 % because of an advertisement in
Business North Carolina
< $50,000 - $99,000 $100,000 - $199,000 $200,000 - $399,000 $400,000 >
• 81% Discussed an item you saw
in Business North Carolina with
others
85% college 82 % 59Under
years • 68% Passed an item along or
of age
graduates refer information to a business
associate/client
71 %
December 2016 BPA Brand Report + October 2017
U.S. Postal Statement + December 2016 Circulation
Spend 30 minutes or Verification Council publication audit report
more reading each issue
ADVERTISING RATES AD SIZES
PAGE UNIT 12X 7X 4X 1X AD UNIT WIDTH DEPTH
Black and White Full Page (non bleed) 7 10
Full Page $3,750 $3,948 $4,381 $5,122 Full Page (bleed) 8.375 11.125
will be trimmed to: 8.125 10.875
2/3 Page 2,757 2,915 3,341 4,065
2/3 Page 4.625 10
1/2 Vertical 2,535 2,633 2,984 3,526 1/2 Page (vertical) 4.625 7.125
1/2 Horizontal 2,295 2,425 2,732 3,216 1/2 Page (horizontal) 7 4.875
1/3 Page 1,535 1,642 1,834 2,146 1/3 Page (vertical) 2.25 10
1/3 Page (horizontal) 4.625 4.875
Four-Color All measurements are in inches.
Full Page 5,044 5,364 6,061 6,439
2/3 Page 3,821 4,042 4,628 5,693
1/2 Vertical 3,626 3,849 4,359 5,149
1/2 Horizontal 3,293 3,479 3,948 4,662
1/3 Page 2,335 2,504 2,800 3,306
Full Page 2/3 vert.
Covers
Inside Front 5,845 6,383 7,212 8,390
Inside Back 5,654 6,007 6,790 7,897
Back 6,315 6,709 7,576 8,807
Two-Page Spreads
Black and White 6,773 7,297 8,153 9,650
Four-Color 9,498 10,083 11,410 13,527 1/3 horiz.
Black plus one process color: Add $695 to black-and-white rate.
PMS and metallic ink: Consult publisher regarding availability and 1/3
additional cost. vert.
Guaranteed placement: Add 10% to appropriate rate. Late charges 1/2 vert.
will be billed accordingly up to $250.
1/2 horiz.
INSERTS
Consult publisher. Due to the varying nature of inserts, each insert will
be quoted individually.
GENERAL POLICIES
TERMS: Payment for advertising and related charges is due upon receipt of our invoice. A placement for and publish entire contents of the ad. In consideration of Publisher’s
1.5%-per-month finance charge will be applied to balances not paid within 30 days. Cash acceptance of such advertisements, the agency and/or advertiser will indemnify and hold
discounts are not available. Publisher harmless from and against any loss of expense resulting from claims or suits for
defamation, libel, violation of privacy, plagiarism and copyright infringement. Publisher is
COMMISSIONS: Sales commissions of 15% of the gross billing will be paid to contracted not responsible for errors in key numbers.
agencies of record and forfeited on all accounts unpaid after 90 days from date of invoice.
The 15% commission is not available as a camera-ready discount to clients or firms who COPY ACCEPTANCE: Publisher reserves the right to reject any advertising. Advertising
only design and/or produce the ad materials. Recognized agencies of record are those resembling editorial copy/layout may be marked “Advertisement” by Publisher. Any
agencies that, as a regular service for the specific advertiser, research, plan, recommend references to publication in advertising, promotions or merchandising by advertisers are
and buy all the media for that advertiser. However, all agencies must deliver camera-ready subject to Publisher’s approval.
materials to the Publisher to qualify for the agency commission.
COPYRIGHTS: Business North Carolina shall own all advertising for which it has
RATES: Earned rates — Advertisers may run different-sized ads under their frequency discount provided design and/or copy-writing services, including all copyrights relating thereto. All
rates. No cash rebates will be made on earned rates. Short rates — Advertising ordered at such advertising and related materials will be copyrighted for exclusive use in Business
frequency discount rates and not earned within the year will be rebilled at the earned rate. North Carolina.
COPY AUTHORIZATION: All advertisements are accepted and published by Publisher CANCELLATIONS: All cancellations must be in writing and are not accepted after
upon the representation that the agency and/or advertiser is authorized to contract published space closing dates. Contracts for cover insertions cannot be canceled.
A User’s Guide to BNC’s Planning Calendar
NC TREND: A deeper look at a key trend within a specific industry
TOWN SQUARE: A story capturing the flavor of one of NC’s intriguing
communities
ROUNDTABLE: A discussion of essential, timely business topics by corporate,
academic and government leaders (sponsorships available)
COMMUNITY PROFILE: A report on the economic vibrancy of a city or region
2018 Planning Calendar
January February
Ad Close: Nov 21, 2017 Ad Close: DEC 20, 2017
Materials Due: Nov 28, 2017 Materials Due: Dec 27, 2017
Legal Elite 2018 Power 100
A look at North Carolina’s most
›› Top N.C. Stocks influential leaders
›› NC Trend: Sports
››
››
town square: Statesville
Roundtable: Transportation | Logistics
›› town square: Smithfield
›› Roundtable: Economic Forecast
March
›› Community Profile: Catawba County Ad Close: JAN 22, 2018
›› Community Profile: Southern Pines,
›› First in Flight: NC Aviation & A A A Materials Due: Jan 29, 2018
Pinehurst, and Aberdeen
llllAerospace
›› special supplement: Healthcare
Energized: A Guide to the Top NC Hospitals
Energy Industry
May ›› NC Trend: Energy
›› town square: Garland
Ad Close: MAR 20, 2018 ›› Roundtable: Manufacturing
Materials Due: Mar 27, 2018 ›› Destinations: Executive Travel, L L L
llllLeisure, and Hotels
Education ›› education: NC Community Colleges
NC Higher Education
›› cash crop: A Guide to Agribusiness
Directory: A look at our state’s
private and public universities
April and community colleges
Ad Close: FEB 20, 2018
Materials Due: Feb 27, 2018
›› Best Employers in NC June
›› NC Trend: Travel and Tourism
Ad Close: APR 20, 2018
›› town square: Havelock
Golf Industry Materials Due: Apr 27, 2018
›› Roundtable: Health Care
Top 100 Golf Courses
›› Community Profile: Gaston Finance and Banking
›› NC Trend: Manufacturing List of Largest Banks & Credit
›› town square: Wilkesboro AmAzon is full of hot Air Hurricane MattHew’s legacy
Unions
bedroom boxing • cataWba’s apple ties • march madness Veterans take charge • a textile comeback? • Doctor Dealing
›› Roundtable: Biotechnology N O R T H C A R O L I N A
›› NC trend: Transportation
›› Community profile: Eastern NC ›› town square: Concord
›› Economic Development: ›› Community Profile: Triad
N NC Industrial Parks Wide
open
hospital-industry kingpin
›› Healthcare: Heart Health
eugene Woods eyes growth at giant
›› life science: Exploring the Industry in
carolinas healthcare system.
March 2017 April 2017
Bonus Distribution
Price: $3.95 businessnc.com plus: Price: $3.95 businessnc.com
state's best hospitals
Golf Reprints distributed to all NC N North Carolina
Visitors Centers
July August September
Ad Close: MAY 21, 2018 Ad Close: JUN 20, 2018 Ad Close: JUL 20, 2018
Materials Due: May 28, 2018 Materials Due: Jun 27, 2018 Materials Due: Jul 27, 2018
Economic Development: Money Management Next Gen: The 20- and
Top Public Companies of NC 30-somethings poised to lead the
Top Projects
state
›› NC Trend: Real Estate ›› NC Trend: Health Care ›› NC Trend: Military
›› town square: Manteo ›› town square: Sylva ›› town square: Tryon
›› Roundtable: Family Business ›› Roundtable: Energy
›› Community Profile: Chatham County
›› Community Profile: Western NCR ›› Community Profile: Nash/
›› Continuing Education: MBA
›› research: Key innovations in E Edgecombe Counties
iiiiPrograms, Distance Learning,
university and corporate research ›› meetings: Corporate Meeting gl
Guide iiiiExecutive Education
›› Health Care: Cancer Care ›› Law Journal: Articles Written by
iiiiTop Lawyers in NC
Bonus Distribution
Meeting Planners across the region
December
Ad Close: OCT 22, 2018
Materials Due: Oct 29, 2018
Small Business of the Year
Awards
October
›› NC Best Doctors
Ad Close: aug 21, 2018
Materials Due: Aug 28, 2018 ›› NC Trend: Technology
Largest Private Companies
November ››
››
town square: Jefferson
Roundtable: Travel & Tourism
Ad Close: SEP 20, 2018 ›› Community Profile: NC Coast
›› NC Trend: Agriculture Materials Due: Sep 27, 2018 ›› Workforce Development: Trends in
›› town square: Mebane state-of-the-art employee training
›› Roundtable: Business and Education Building North Carolina
Top NC Construction Projects
›› Community Profile: Rowan /
Cabarrus Counties
›› NC Trend: Education
Annual
›› Healthcare: Orthopedic Care in NC North Carolina Economic
›› town square: Reidsville
›› special supplement: ›› Roundtable: Cybersecurity Guide | Fall 2018
NC Small Business Handbook: ›› Community Profile: Pitt County Established source of information for
A special Business North Carolina businesses considering expansion or
publication polybagged with BNC ›› Guide to Business: Insights into
relocation to North Carolina.
the World of Business - Articles
Written by NC Business Experts Ad close: Sep 11, 2018
Bonus Distribution Materials Due: Sep 25, 2018
Small Business and Technology ›› special SUPPLEMENT: • Selected, targeted economic development experts
NC Mid-Market Fast 40 • North Carolina Economic Developers Association members
Development Centers across the state Companies • NC General Assembly and Governor’s Cabinet
• Year-round audience w digital version and dedicated website
Charlotte | Western NC Triangle | Eastern NC
Andrea Kroger Melanie Weaver Lynch
704-523-4350 919-855-9380
akroger@businessnc.com mweaver@businessnc.com
Advertise on
BusinessNC.com
The source for North Carolina business news every day
Timely, Accessible, Relevant.
BusinessNC.com is attracting a growing
number of savvy visitors who want to stay
informed about North Carolina issues,
ideas and people. Only BusinessNC.com
provides coverage of the news from every
region in the state, unique web content • Mobile-friendly format
and a wealth of analysis, in-depth stories,
• Daily Digest: Business and
research and information. All from a source
government news from
that’s been trusted for more than 35 years. newspapers around the state
• Regional Report: Current
A DIGITAL EDITION OF business and political news links
for key geographic regions of the
state
FOR YOUR iPAD
• Popular annual editions of the
Enjoy North Carolina’s premier business monthly anytime, anywhere in pixel-perfect resolution Legal Elite, Best Employers in NC,
1 Install our free app
from the App Store 2 Choose pay-as-you-go single
issues or one-year subscriptions 3 Enjoy your downloaded edition
in less than one minute
and Best Golf Courses
AVERAGE MONTHLY SITE STATISTICS:
15,764 Unique visitors
25,483 Total visitors
42,777 Page views
15,518 New visits
Source: Google Analytics, June 1, 2015 - June 1, 2016
banner Ad Rates
AD POSITION 3 months* 6 months*
Homepage only banner (995 x 105) $900/mo $695/mo
Run-of-site sidebar banner (300 x 250) $900/mo $695/mo
*Rates based on consecutive months
Ad positions will rotate with other advertisers throughout
the website except for exclusive sponsorships.
Exclusivity in certain positions can be arranged with
your sales representative at an additional charge. Print
advertisers receive discounts for their online advertising,
contact your sales representative for details.
Ad Sizes and Specs
Clients provide all ad materails.
ad position Size in pixels (WxH)
Homepage banner 995 x 105
Sidebar banner 300 x 250
Supported creative formats: GIF, JPEG, PNG.
Maximum file size 105kb. Suggested max. animation
time: 15 sec. Suggested max. # of loops: 3. Ads will be
served on desktop and mobile platforms.
Ad Materials Deadlines
Please submit all materials and instructions to:
mjohnson@BusinessNC.com
one week prior to campaign start date.
(Note: Ads shown are to scale but not actual size.)
All artwork submitted must include:
• Advertiser branding (i.e. company name,
product name or logo)
• Technical contact name, email address
and phone number
• Traffic instructions
• Linking URL
• Rotation instructions
• Alternate (“alt”) text
Daily Digest is a must read for anyone who wants to have an insider’s
understanding of North Carolina Business. Target business leaders with Daily
Digest. 7,000 emails are sent daily to top executives throughout NC … place
your ad directly in the inbox of this affluent demographic.
Inclusion in 140,000 direct emails per month.
Sponsorship package
$1,500/month
• Powerful marketing images seen daily by our readers. Package offers
three opportunities to expand market footprint: Company branding
within masthead via Presenting Sponsor, Team Profile Sponsored
Content, and Sponsored Content Series
• Presenting Sponsor: This will include company branding within
masthead and “Powered by... or Driven by...” verbiage.
• Team Profile Sponsored Content: Introduce your team to Daily Digest
readers in an editorial voice
• Sponsored Content Series: Provide elements of sponsored content
(native-style articles) per month, professional copywriting included. This
can also include video which would appear as an image and upon click
through would link to you tube, vimeo, website or wherever the video is
housed
• Customized company ads will rotate positions daily between “Presenting
Sponsor”, “Team Profile”, or “Sponsored Content Series” giving your
company a constant presence.
horizontal Banner Ad
$1,000/month
• 600 width x 200 depth pixels
• Can accept jpg, gif, png file types. No flash or rich media. Please keep file
size under 100kb. Please include click-thru link.
Contact your BNC representative today!
TRIANGLE | EASTERN NC Charlotte | Western NC
Melanie Weaver Lynch Andrea Kroger
919-855-9380 704-523-4350
mweaver@businessnc.com akroger@businessnc.com
North Carolina’s only statewide business publication
1230 West Morehead Street, Suite 308, Charlotte, NC 28208 • 704-523-6987
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