YOUR GATEWAY TO THE MUSLIM WORLD - MEDIA PACK 2021
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MEDIA PACK
2021
YOUR GATEWAY
TO THE MUSLIM WORLD
Islam Channel has been Islam Channel is the best way
broadcasting worldwide in to reach a Muslim audience,
WORLD’S LEADING English from London since 2004. offering comprehensive
coverage both in the UK and
ISLAMIC MEDIA Established at the heart
of the British and global
worldwide on TV and online, via
cable and satellite networks,
PLATFORM Muslim community, Islam
Channel is a trusted source
of religious knowledge and
digital channels, SMART TV,
tablet and mobile applications
and social media platforms.
news and a cherished hub for
entertainment, culture and
PROVIDING A TRUSTED MUSLIM children’s programming.
PERSPECTIVE SINCE 2004
02
Trust is at the heart of any prayers and the breaking of
successful brand. Islam Channel their fast in Ramadan by
A TRUSTED
was the first broadcaster to Islam Channel, either by
focus on a Muslim audience, visiting the website or on TV.
when it started broadcasting
BRAND from London in 2004, earning
the love and respect of the A whole generation
British Muslim community.
of British Muslims has
It is trusted to provide accurate, grown up with Islam
unbiased information and Channel as the backdrop
RELIABLE, ACCURATE AND UNBIASED insight – it is common for to their home lives.
INFORMATION AND INSIGHT British Muslims to time their
Over £100
Muhammad: million raised Islam Channel
The Last GPU for Islam Over £150 million social media
Islam First Prophet surpasses Channel raised for Islam reach surpasses
Channel Live Hajj released in 100k charity Channel charity 10 million
Born Coverage Cinemas attendees partners partners monthly viewers
2004 2005 2006 2008 2010 2012 2014 2015 2016 2017 2019 2020 2021
Launch of the Launch of Islam Moved to our Launch Islam Launch of
Global Peace Online Live Channel Urdu new state- of Islam Channel SMART TV
& Unity Event Streaming Launched of-the-art HQ Channel Giving Apps
and Studios Business Launched
Awards
03
THE GATEWAY TO
THE MUSLIM COMMUNITY
IN THE UK AND BEYOND
Islam is the second largest ethnic, cultural or language group.
religion in the UK. There are
4 million British Muslims,
Advertising or sponsorship on
Islam Channel is the best way 60% According to BARB
data, combined with
representing 6.3% of the for you to present your brand
UK population.* The Muslim to the Muslim community in home office figures,
population is larger than all other the UK and overseas. Working Islam Channel reaches
non-Christian faith groups put with Islam Channel is like being 60% of British
together. According to the Office introduced by a trusted friend. Muslims.
for National Statistics, over 1
million of London’s 8 million Islam Channel reaches the
population is Muslim. majority of the UK’s Muslim
population. Its audience is
Islam Channel is unique as a loyal, engaged and extremely
Muslim media platform, not only generous, with over £150 million
as a pioneer and market leader, raised through live charity 2 MILLION £150 MILLION
but also because it reaches all appeals on Islam Channel.
parts of the Muslim community, Viewers in Raised through live charity
rather than catering for one the UK alone appeals on Islam Channel
* Source: Office for National Statistics, Census, 2011. Pew Research Center, 2017.
04
DELIVERING AN
ENGAGED AND ACTIVE
AUDIENCE IN THE UK
AND WORLDWIDE
Islam Channel is the only UK- Islam Channel is available on reaches over ten million viewers
based Muslim media platform Sky, Virgin Media and Freeview monthly on its social media TOP 10 LOCATIONS
www.islamchannel.tv
to have a truly global reach, in the UK and on a number of platforms.
broadcasting to millions of international satellite networks 1 UK
English-speaking Muslims including DSTV which has a With its combination of 2 US
worldwide. subscriber base of over 20 million traditional TV and digital
3 India
viewers throughout Africa. platforms, advertising on
4 Nigeria
Islam Channel’s audience is Islam Channel allows you to
extremely generous. In Ramadan In 2021, Islam Channel launched reach Muslim audiences of all 5 Pakistan
2020 the channel set a new a suite of state-of-the-art VOD ages, including demographics 6 Canada
record for a charity appeal, with applications across SMART TV, such as the more mature and 7 UAE
charity partner Muslim Hands tablet and mobile devices on affluent members of the Muslim 8 Germany
raising over £1.5 million in a single Apple, Android and Amazon community, who can be tricky to 9 France
night’s live appeal. platforms. Islam Channel also reach online. 10 Netherlands
05
£4.20
TV GENERATES THE HIGHEST
WHY ROI OF ALL MEDIA 1
TV ADVERTISING ROI for £1 of Marketing Expenditure
£2.35
£2.43
WORKS £2.09
£1.15
£0.84
In the UK, over 27 million Partnering with a trusted brand Online Out of Radio Online Print TV
households have a TV, accounting such as Islam Channel offers a Display Home Video
for 33% of the average person’s unique opportunity for brands
overall media day and 68% of to connect with a clearly defined
the average person’s video diet.
More importantly for advertisers,
audience through our credible and
“Success depends on a fully integrated
TV accounts for 93% of all video trusted platform. A partnership with
advertising that is seen.* Islam Channel brings your business campaign... There is a time and a place for
closer to the heart of our viewers.
It may surprise you to know targeting through the obvious channels,
that TV advertising is especially
popular with online companies.
Throughout the Coronavirus digital and CRM, but there is also a time to
pandemic, Islam Channel has been
Online businesses are, in fact, the
top spenders on TV advertising,
trusted by the NHS to deliver its talk to the nation and our TV campaigns
messages direct to British Muslim
accounting for some £760 million,
homes and by the UK government
do that brilliantly and successfully.”
up 7% year on year. In the UK,
Amazon is now the third largest to inform businesses about the
IAN HAMPTON
advertiser having invested over £60 changes due to Brexit.
SENIOR CAMPAIGNS MANAGER NHS ENGLAND
million on TV advertising, up 21% .*
• Source: Thinkbox, TV Ad Revenue in the UK, 2018
1 Source: Ebiquity and Gain Theory, Profit Ability: the business case for advertising, 2018
06
TV IN GAME
LOCKDOWN DVD
CONSOLE
“Lockdown led
OTHER VIDEO
(NOT ON TV) to a huge rise in
YOUTUBE 23
19 TV viewing and
PEOPLE ARE (NOT ON TV)
LIVE video streaming.
WATCHING MORE 48 TV
TV THAN EVER OTHER
178
The pandemic
VIDEO
(ON A TV) 16 TOTAL: showed
As the coronavirus pandemic 6 HRS 25 MINS
took hold and the UK entered public service
lockdown, viewing figures rose.
In April 2020, Ofcom found
59% BROADCAST broadcasting at
that UK viewers spent six hours SVOD CONTENT its best, delivering
and 25 minutes each day on 71
average – or nearly 45 hours a trusted news and
12
week – watching TV and online
video content – a rise of almost
37 UK content that
a third (31%) on last year. 59% of viewers really
this viewing was on traditional
TV, of which almost 3 hours was
BVOD
value.”
live TV.* RECORDED
PLAYBACK
YIH-CHOUNG TEH
AVERAGE MINUTES OFCOM’S STRATEGY
VIEWING PER DAY ACROSS ALL DEVICES DURING AND RESEARCH GROUP
PEAK LOCKDOWN (APRIL 2020) DIRECTOR
* Source, Ofcom, Lockdown Leads to Surge in TV Screen Time and Streaming, April 2020
07
Islam Channel is the best medium 34% of small to medium- over $2 trillion worldwide in
through which to reach an sized enterprises in London 2019 across the Halal Economy
THE affluent British Muslim audience
in their own homes. There are
were Muslim-owned. Many
British Muslims are successful
including food, pharmaceutical,
cosmetics, fashion, travel and
MUSLIM over 4 million Muslims in the UK,
contributing an estimated £126
entrepreneurs and business-
owners. 2
media, all of which are impacted
by Islamic faith-inspired ethical
POUND billion to the economy. 1
In its 2013 report, The Muslim
The State of the Global Islamic
Economy Report 2020/21
consumption needs. It lists the
UK as a ‘Promising Country’, rising
six places in the global Islamic
Council of Britain found that estimates that Muslims spent economy. 3
$2
Trillion
$2 TRILLION £3.5 BILLION 4 MILLION £126 BILLION £1 BILLION
Global Halal UK Halal Industry Muslims Muslim Contribution UK Halal Industry
Economy (2019) (All sectors) in the UK to the UK economy (Food)
1 Source: Based on UK GDP of £2 trillion Based
and average contribution of 6%contribution
as per UK population
as per UK demographics
6 MCB’s report The Muslim Pound 2013 7 on UK GDP of £2 trillion and average of 6%
2 Source: Muslim Council of Britain, The population
Muslim Pound, 2013
demographics
3 Source: Salaam Gateway, The State of the Global Islamic Economy Report 2020/21 08
A GENEROUS AUDIENCE BRITISH MUSLIMS ARE
FOR WHOM CHARITY THE UK’S MOST GENEROUS
CHARITY DONORS 1
IS A WAY OF LIFE Average donation
£123
£79
£45
British Muslims are the UK’s
most generous charity donors. In Ramadan 2020, Islam
In 2018, British Muslims gave Channel broke its previous
£130 million to charity in UK monthly IC viewer IC viewer
record for the most donation donation donation
Ramadan alone. *
successful live charity (non-Ramadan) (Ramadan)
Ramadan is not only the month appeal, raising £1.5 million
when Muslims fast but is also in one single night.
one of the most important OUR CHARITY PARTNERS
months in the Islamic calendar
for giving to charity.
Muslims have a duty to donate £150 MILLION
£10 MILLION
£7 MILLION
a percentage of their wealth
to charity known as Zakat and Raised through live
also make voluntary charity charity appeals on
contributions known as Islam Channel
Sadaqah. 2019 2020
* Source: Muslim Charities Forum, 2018
1 Source: CAF UK, Giving Survey 2019 and IC, Charity Survey 2020 09
DYNAMIC
ONLINE GROWTH
DRIVING ENGAGEMENT
Our digital platforms have seen Much of our video and on- 361K
761K ISLAM CHANNEL
unprecedented levels of growth demand content is available on
REACHES OVER
during 2020, with Islam Channel our YouTube platform, which has
TEN MILLION
now reaching over ten million gone from strength to strength MONTHLY ON ITS
viewers monthly on its social throughout the year, giving our 2.2M SOCIAL MEDIA
media platforms. Not only have viewers increased opportunities PLATFORMS
audiences increased, but their to discover and engage with our
engagement with our content is content.
extremely high. This is helping
to deliver the digital generation In 2021, Islam Channel launched TOTAL REACH: 11.9M 8.5M
to Islam Channel. They look to a suite of state-of-the-art VOD JANUARY 2021
Islam Channel to interpret news, applications across SMART TV,
current affairs and lifestyle trends tablet and mobile devices on
from an Islamic perspective both Apple, Android and Amazon
YOUTUBE
online and on TV. platforms.
FACEBOOK
We have worked with young
Muslim influencers such as TWITTER
Mariah Idrissi, Ali Official and Islah INSTAGRAM
Abdur-Rahman to create new
content tailored to our platforms
and our audience.
10WHY ADVERTISE
ON ISLAM CHANNEL
DURING RAMADAN
Ramadan is the holiest month Islam Channel also has special Islam Channel has its largest
of the Islamic calendar. During programming throughout viewership during Ramadan itself
Ramadan, Muslims fast between this period, accompanying and the time leading up to the
dawn and dusk, marked by the its audience through the holy holy month. Ramadan 2021 is
early morning prayer (Fajr) and the month with heart-warming predicted to begin on 13th April
evening prayer (Maghrib). At this spiritual content as well as – Muslim families throughout the
time of year, Muslims rise early light-hearted programming UK will be watching the channel
and gather as a family to share designed to entertain and to find out for sure when it starts.
their morning meal, Suhur, and inspire the Muslim family. Throughout Ramadan, the TV
gather again as a family to break is sure to be showing Islam
their fast over the Iftar meal. In 2020, during lockdown, Channel throughout the day in
Islam Channel assumed Muslim homes across Britain.
Since these timings rely on the an even greater role in the
sun’s movements - and indeed rituals and daily routines
the dates of Ramadan itself are of Ramadan, with families In Ramadan 2020, Islam
determined by moon sightings - unable to attend the mosque Channel broke its previous
Islam Channel has an extremely to pray, or to gather together record for the most
important role to play during to break their fast. As in so
successful live charity
this period. Many British Muslim many British households, the
families rely on Islam Channel for TV became a focal point for appeal, raising £1.5 million
accurate timings, as a trusted and the family to share news and in one single night.
reliable source of information. entertainment.
11LIFESTYLE
Bringing the family together to share the joys of Ramadan
PROGRAMME
SPONSORSHIP THE BIG RAMADAN SHOW
Our flagship daily chat show featuring lifestyle, news and
ON ISLAM CHANNEL entertainment from across the UK, with cookery segments,
competitions and more
TRAVEL WITH ME
Travel around the world visiting Istanbul with Aatif Nawaz,
Bosnia with Mistah Islah, Abu Dhabi and Uzbekistan
Sponsoring a programme on We are able to offer a wide
Islam Channel is a wonderful variety of content from religious IC KIDS STORYTIME
way to take your brand right to current affairs, lifestyle Muslim personalities tell inspiring children’s stories from around
to the hearts of our viewers. to children’s programming. the Islamic world
Our viewers are extremely Sponsorship works best when
loyal and often feel a personal there is a clear synergy between NATIONAL QIRA’AH COMPETITION
attachment to their favourite the programme and the sponsor The popular national competition to find the best reciter - a
programmes. Many of our – our team knows our audience special Ramadan edition
sponsorship opportunities are and our programming inside out
not only for TV but also include and will be happy to recommend HEALTH SHOW LIVE: RAMADAN
an online element incorporating the most suitable options for you Over the past year, health issues have come to the
YouTube or social media. and your brand. Speak to them for fore – viewers chat with our Muslim doctors and Sheikhs who
rates and details. have studied Fiqh of Medicine
12DEEN-BOOSTING SHOWS BITESIZE RAMADAN
Spiritual and inspirational content Fascinating 5 minute snippets for TV and social media
ISLAMIQA RAMADAN IN …
Viewers call in to the studio with questions for our learned Travel around the world to explore Ramadan traditions
scholars who will offer advice on all matters pertaining to
their daily lives IFTAR IN …
Learn to cook Iftar delicacies from around the world
TAJWEED SHOW
Season 2 of this popular show, presented by Sheikh Musa HOW TO BUILD A QURANIC HOME
Abuzaghleh, who completes his Tajweed syllabus Reform your home according to the Quran and Sunnah,
and fill your home with productivity and iman
THE HOLY QURAN
Listen to the holy Quran recited by Sheikh Abu Bakr al- 99 NAMES OF ALLAH
Shatri Sheikhs from around the globe talk
about the 99 names of Allah
RECITE
A live daily interactive Qira’ah show for Ramadan. FOOD IN THE QURAN
Viewers call in to recite the holy Quran and have their An introduction to the food
recitations corrected mentioned in the Quran
FALL IN LOVE WITH THE QURAN MUSCONCEPTIONS
Sheikh Wissam leads this inspirational series, exploring Muslim influencers’ hilarious take
the holy Quran on the things that people say
about Muslims and Islam online
13IFTAR AND SUHUR
SPONSORSHIP
Sponsoring the Iftar and Suhur
provides maximum visibility as TWO 10 SECOND SPOTS
families gather, tuning into Islam
Channel awaiting the Fajr and Maghrib Before and after
Adhans, to commence and break their Iftar and Suhur dua
fast each day.
This premium slot is seen as one of
the most sought-after sponsorships
within the month of Ramadan.
Sponsoring the Iftar and Suhur is
an excellent opportunity to display,
highlight, and showcase your brand
everyday within the month of
Ramadan before and after the Iftar
(breaking of the fast) and Suhur (start
of the fast) duas.
14RAMADAN COUNT
SPONSORSHIP
As Muslims around the This opportunity WHAT’S INCLUDED:
world eagerly await the encompasses two
arrival of Ramadan, all months of sponsorship,
eyes will be on Islam
TV 2 MONTHS
throughout the month
Channel. British Muslims, of Shaban leading up to
in particular, rely on Islam
12 x 10 SECOND SPOTS 30 days of
Ramadan and throughout Your brand logo featured Shaban leading
Channel to confirm the the month of Ramadan on the iconic IC Ramadan up to Ramadan
official start of Ramadan itself. countdown ident + 30 days of
and again at the end of the
holy month, to confirm the Ramadan
Your brand will be shown
end of Ramadan and the islamchannel.tv
as part of Islam Channel’s
start of Eid al-Fitr.
Ramadan Count ident
Your brand logo featured on
Islam Channel is offering on TV, on its website
our IC Ramadan countdown
an exclusive opportunity banner and across its banner on our website
for brands to sponsor the social media platforms,
all-important Ramadan on YouTube, Facebook,
Count. Your brand will be Twitter and Instagram,
SOCIAL MEDIA
in a prominent position which reach over 10
reaching Islam Channel’s million per month – in
Your brand logo featured on
audience across its TV and Ramadan this is likely to
our IC Ramadan countdown on
digital platforms. be significantly higher. YouTube and across all of our
social media platforms
15OUR
VALUES
FAITH CREATIVITY
Placing Islam and its values Seeking inspiration to
at the core of our work generate new ideas and
ways to express them
INTEGRITY
Staying true to our COMMUNITY
principles to earn the trust Taking responsibility for
of our audience serving and caring for our
community
RESPECT
Showing respect for EXCELLENCE
others and valuing Striving for excellence or
co-operation Ihsan throughout our work
16OUR
VISION
FOCUS ON VIEWERS CELEBRATE SUCCESS MUTUAL RESPECT
Placing our viewers at Celebrating Muslim Championing inclusivity
the heart of everything, achievement, showcasing to promote mutual
creating engaging and the diversity and plurality respect between different
informative content to of the British and global communities, faiths and
earn their trust Muslim experience cultures
MUSLIM PERSPECTIVE EDUCATE & INFORM
Providing a Muslim Educating and informing
perspective in the media both Muslims and non-
and ensuring that Muslim Muslims of all ages and
voices are heard backgrounds about Islam
RELEVANT TO MUSLIMS CHALLENGE
Raising issues and MISCONCEPTIONS
highlighting stories of Challenging
relevance and significance misconceptions about
to the Muslim community Islam and standing up for
what we believe is right
17TESTIMONIALS
FROM CLIENTS
“Islam Channel is a very important supplier for Al Rayan Bank, they provide services for us to reach our customer
base and future prospects. Their audience is very much our audience and we share a lot of values in terms of the
shariah and ethical values that we espouse. We use them for television, the website and we join them in shows
and I think they’re a great partner for Al Rayan.”
SULTAN CHOUDHURY, CHIEF EXECUTIVE OFFICER, AL RAYAN BANK
“We have been proud to exclusively premiere and run our annual TV adverts on Islam Channel and have found its
audience to be important to us - particularly over the Ramadan period, a traditionally busy period for other Muslim
centric sectors”
SHAHZAD YOUNAS, FOUNDER & CEO, MUZMATCH
“Islam Channel assisted us in building awareness and trust for Wahed. We see them as a long-term partner. They
worked closely with us to ensure our campaign delivered the desired results. And went above and beyond to
ensure that our needs were met.”
AS’AD LAYTH, VP BUSINESS DEVELOPMENT, WAHED INC
“The Islam Channel has been a key element for our marketing strategy when we opened up the first The Halal
Guys in the UK. Their reach within the community is unrivalled. Furthermore, the know-how of their people helped
us tremendously to set the tone and fine-tune our campaigns. The Islam Channel has been a great partner for The
Halal Guys”
JAN VAN DELDEN, MANAGING PARTNER, ITICO F+B (HALAL GUYS)
18OUR
CLIENTS
19Contact Us If you would like to discuss advertising opportunities or start planning a future campaign, we’d be happy to talk about your requirements and help you to meet your objectives. Media House 428-432 Ley Street Greater London IG2 7BS t +44 (0) 20 7374 4511 e sales@islamchannel.tv www.islamchannel.tv
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