2022 LOVELAND DOWNTOWN DISTRICT 201 East 4th Street Loveland, Colorado 80537
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2022
investor partnership opportunities
LOVELAND DOWNTOWN DISTRICT
201 East 4th Street • Loveland, Colorado 80537
downtownloveland.org
Loveland Downtown Partnership (LDP) • Downtown Development Authority (DDA) • Downtown Business Alliance (DBA)
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2022 investor partnership OPPORTUNITIES WHO WE ARE: The Loveland Downtown District is a dynamic collaboration between three nonprofit organizations supporting downtown: Loveland Downtown Partnership (LDP), Down- town Development Authority (DDA) and Downtown Business Alliance (DBA). Each entity plays a key role in the revitalization of Downtown Loveland. From organiz- ing partnerships and people (LDP), to brick and mortar development and beautification projects (DDA), to the promotion and connection of existing businesses (DBA), we all work together to create an atmosphere for people to come enjoy the downtown district. Our current overall mission is: “To create a vibrant downtown that provides a safe, dynamic environment to gather, live, educate, shop, work and play.” WHAT WE DO: The Loveland Downtown District works each year to produce a series of signature events, promotions and advertising to create a simple call to action: Come downtown! Popular events include our monthly Night on the Town event where art galleries open exhibits, retail shops stay open late and restaurants and breweries offer specials and new craft beer releases. Our One Sweet Summer event series is a highlight of the sum- mer with live music and activities in The Foundry Plaza. Another fun annual celebration is our hometown tradition of Festival of Lights, where we host a tree-lighting ceremony, live music, holiday market vendors, Santa Claus and more for the whole town to enjoy! 2
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One Sweet Summer
As we’ve worked with many outside promoters to host events downtown, the challenge
always remained — to host an event, you need a conducive space. This typically means
closing city streets and working hard to support the event with electrical power needs,
ample seating, shade, and an inviting environment.
We were in need of a great plaza space where we could create that inviting atmosphere
and activate it frequently to continually draw attendees into the Loveland Downtown
District. The great news is that we now have one! In addition to the ongoing program of
events, promotions and advertising we currently manage, we succeeded in a major ex-
pansion in 2019 with the addition of an outdoor plaza at The Foundry development and
a new event series called One Sweet Summer.
The event scheduling we’ve held in The
Foundry Plaza is designed with the goal in
mind of bringing both local residents and
tourists downtown for a series of activities
and events throughout each week. We’ve
thought of ways for the rest of downtown
to join in and offer options for attendees
to start or end their evenings at various
businesses to bring together the greater
Loveland community.
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FRIDAY BLUES NIGHTS FALL INTO BLUES FEST
The last Fridays of May, June, July and As we prepare to say goodbye to summer
August we will host blues concert nights. and transition into the autumn season in
We’ve booked an exciting regional lineup September, enjoy a Saturday downtown
of bands to bring in the solid blues fans celebrating blues music with our favorite
of Northern Colorado. The music will be performers, local beers and delicious food!
complemented by local food vendors and ESTIMATED ATTENDANCE: 3500 PEOPLE
craft beer served by downtown breweries.
These nights are a huge hit with a diverse
crowd that enjoys dancing from beginning
to end, and some fantastic blues that keeps
things going throughout the evening.
ESTIMATED ATTENDANCE: 2000 PEOPLE PER EACH EVENT
SYMPHONY ON THE PLAZA
A very special evening performance in The
Foundry Plaza by The Loveland Orchestra
that features beer, wine, and a concert full
of audience favorites from various genres.
ESTIMATED ATTENDANCE: 2000 PEOPLE
SESSIONS: BLUEGRASS & BREWS
FESTIVAL
In June we’ll host a unique, all-day festival,
featuring live music from a variety of blue-
grass acts, session beers from downtown
craft breweries, a fiddle contest and more!
ESTIMATED ATTENDANCE: 3500 PEOPLE
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KIDS ON THE PLAZA We’ve teamed up with the new MetroLux Dine-In Theatres for 10 weeks throughout the months of June and July to host family activities downtown. The theatre offers a kids movie club with showings at 2pm and children can have fun in the sun with lawn games from the City of Loveland’s Parks & Recreation activity trailer, cool off in the splash pad, listen to kid-friendly tunes and enjoy local food and art vendors. Families are invited to come down early and hang out with us in The Foundry Plaza. ESTIMATED ATTENDANCE: 200 PEOPLE PER EACH EVENT FREE FITNESS CLASSES We’ll host free, all-ages fitness classes on the plaza each week during the months of June, July and August. Example classes include PiYo (a combination of pilates and yoga), Toned, Stretched and Centered, and All-Levels Yoga. These morning classes are popular with both Patina Flats apartment residents and locals. We’ll also have opportunities for speakers on health or other relevant topics as an added bonus for class participants. ESTIMATED ATTENDANCE: 60 PEOPLE PER EACH EVENT 6
WEDNESDAY CONCERT SERIES
Through July and August, we’ll host an
8-week Wednesday night concert series.
These concerts will focus on great local
talent for a wide audience range, including
a younger crowd. We’ll feature good food,
craft breweries, local artists organizing free
children’s art activities and more. Our 2021
music lineup received rave reviews and the
atmosphere we’ve created draws people
from not only Loveland, but Fort Collins
and other nearby towns as well.
ESTIMATED ATTENDANCE: 1500 PEOPLE PER EACH EVENT
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Night on the Town Throughout the year, Night on the Town is held on the 2nd Friday of each month along 4th Street and the nearby downtown core. This tradition has become a constant for our downtown featuring art gallery openings, retail shop specials with extended evening hours, deals at bars and restaurants, food trucks at craft breweries, etc. In 2018, our organization added additional perks to the night from May to October with live artists, local acoustic musicians and chalk art on street corners and business fronts to draw attendees around and make it a special night to be out and about. We’ve continued to add entertainment each year with new performers along the streets and special events in partnership with downtown businesses. ESTIMATED ATTENDANCE: 1000 PEOPLE PER EACH EVENT 8
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Downtown Pumpkin Festival In partnership with Parks & Recreation, Cultural Services and Loveland Public Library, our first annual Downtown Pumpkin Festival was held in 2020. This event celebrated fall with all things pumpkin and featured farmers market pumpkins, Loveland artists, a DJ playing Halloween tunes and vendors selling pumpkin-themed goods! Participants received a pumpkin, then selected an art station to work with a local artist to creatively decorate their pumpkin. ESTIMATED ATTENDANCE: 3000 PEOPLE 10
Festival of Lights
Our hometown tradition, Festival of Lights
draws local crowds into the Loveland
Downtown District for a debut of holiday
lighting along 4th Street, the tree-lighting
ceremony outside Rialto Theater, live music
and entertainment on two stages, a holiday
market, street performers, food and drink
vendors, Santa, carriage rides, and more!
ESTIMATED ATTENDANCE: 8000 PEOPLE
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Other Events & Promotions
Throughout the year, we host various ongoing events
and marketing promotions with help from our Downtown
Business Alliance members and dedicated volunteers.
Events like Shop Local Saturdays, Downtown Beer Week
and Girls Night Out allow us to both engage the public and
collaborate with downtown business owners, as well as
provide opportunities for our Investor Partners to be in-
cluded in our many print and digital advertising efforts.
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Investor Partner Benefits We’re seeking a maximum of five investor partners for 2022 who will be recognized and involved in all that we do. From promoting your brand with participation at downtown events to creative, integrated event interactions, we want to help you achieve your marketing goals with a consistent presence within the Downtown Loveland community. Our ask for annual investment will be a customized proposal for cash sponsorship. CUSTOMIZATION We can customize our Investor Partnership packages to be flexible and fit your specific business needs. Our team will work with you to tailor event details to meet your various advertising objectives as well as offer unique opportunities to get in front of and engage a wide range of customer demographics through our many downtown events. EXCLUSIVITY For your contribution, we will always provide exclusivity* to each Investor Partner in their respective categories in all downtown promotions and events throughout the year. *Events for which we sell additional sponsorships are the Downtown Pumpkin Festival and annual Festival of Lights, which remains our “come one, come all” community event. Other promotions and events will only name Investor Partners and participants. 16
INVESTOR PARTNER BENEFITS INCLUDE:
Print Advertising and Promotions
Named as an Investor Partner with logo on print advertising and promotions across our
budgeted advertising spend for 2022. Includes but is not limited to: print display adver-
tising, posters, handouts, schedules, signage, billboards, benches and bus shelters.
POSTER QUANTITY: 1000+ EVENT POSTERS PER YEAR
DISTRIBUTION: LOVELAND, FORT COLLINS, BERTHOUD, JOHNSTOWN, MILLIKEN, WINDSOR, ETC.
Publications: Loveland Reporter-Herald, Loveland & South Lifestyle Magazine, SCENE
Magazine, Berthoud Surveyor, City of Loveland Parks & Recreation Activity Guide, etc.
One Sweet Summer Event Series
DOWNTOWN LOVELAND AT THE FOUNDRY PLAZA
All events are FREE and open to the public!
SESSIONS: BLUEGRASS & BREWS FESTIVAL
New this year, we’ll host a unique Saturday festival, featuring live music from a
variety of bluegrass acts, Loveland craft brews, local food vendors and more!
SATURDAY DINE OUT WEDNESDAY CONCERTS
4th Street closes for extended patio An eclectic music lineup featuring local
dining, drinks, live music & shopping. talent, good food, craft beer & wine.
KIDS ON THE PLAZA FITNESS CLASSES
Splash pad fountains, artist and library Free, all-ages morning fitness classes
activities, children’s movies & more! on the plaza, including Yoga & PiYo.
BLUES NIGHTS FALL INTO BLUES FEST
Boogie down in the plaza with a fun A full Saturday celebrating blues music
evening of family-friendly blues bands. with local beer, wine & delicious food!
FOR MORE DETAILS & FULL SCHEDULE OF EVENTS:
DowntownLoveland.org
BROUGHT TO YOU BY:
17Email Newsletters
Named as an Investor Partner with logo in all outbound email newsletters, reaching our
public email list, as well as our current Downtown Business Alliance member database,
past DBA members and other downtown business owners and managers.
FREQUENCY: 3-4 EMAILS PER MONTH
Website and Social Media
The Loveland Downtown District has an extensive social media presence on Facebook
and Instagram, with an audience of nearly 20K followers. We focus on both organic con-
tent and paid advertisements to promote our partners and showcase their involvement
in our community. Whether you are volunteering at an event, working to promote your
brand or products throughout Loveland or featuring a special event at your location, we
will highlight you on our business pages. Additionally, we receive a high volume of traffic
to our website with organic SEO reach for downtown keywords.
WEBSITE: INVESTOR PARTNERS PAGE, SUB-PAGE LOGO INCLUSION, EXPANDED DBA MEMBER DIRECTORY LISTING
SOCIAL MEDIA: ONE SOCIAL MEDIA TAKEOVER DAY PER YEAR, CO-HOSTING OF FACEBOOK EVENTS, LOGO ON EVENT
COVER GRAPHICS, TAGS AND LINKS IN EVENT DESCRIPTIONS, VIP POST SHARING, ETC.
Downtown Business Alliance (DBA) Membership
Investor Partners automatically receive member-
ship with all included benefits. They are recognized
as exclusive sponsors of our monthly breakfast and
luncheon meetings and “Downtown on Tap” social
gatherings. Attendance at these events enables
networking with the downtown business community
2021 DBA member and opportunities to make presentations or special
announcements to the DBA audience.
18Downtown Event Booth
Ability to promote your business and hand out promotional collateral, swag, etc. with
free booth space at any of our ongoing downtown events, including Night on the Town.
We do not sell booths to the public during our One Sweet Summer series, so Investor
Partners are exclusively the only businesses with a presence at these events.
The Foundry Plaza
Named as an Investor Partner with logo on all on-site
advertising materials at The Foundry Plaza. Includes but
is not limited to: large format stage banner left up for
the duration of our entire summer events season (May
through October), A-frame sidewalk signage, outdoor
signs in key venue locations, product placements, ticket
sale signs, branded swag, active booth participation and
stage announcements at each plaza event.
PLAZA RENTAL: COMPLIMENTARY SPACE RENTAL FOR YOUR OWN USE OR
DONATED TO NONPROFIT OF YOUR CHOICE (ANCILLARY FEES STILL APPLY)
New for 2022: Logo inclusion on permanent outdoor
signage installed outside The Foundry parking garage
elevator, advertising events & downtown announcements.
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Additional Events TBD
While this document outlines a large portion of our downtown happenings, there are
other events and seasonal ideas pending for 2022. As an annual Investor Partner, you
will always be the first to know about any new downtown events and/or promotional
opportunities that we create!
For more information, please visit downtownloveland.org or contact:
ABBY POWELL, EVENTS & PARTNERSHIPS MANAGER
apowell@lovelandpartnership.org | 970-541-0605
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