2022 B2B Media Kit - eMarketer
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2022 B2B Media Kit REACH ENGAGE INFLUENCE
For over 20 years, eMarketer, an Insider Intelligence brand, “Love the work eMarketer
has been trusted by CMOs as the most comprehensive
does to integrate industry
source of information on how to operate in a digital world,
offering transparently sourced and vetted data from information and provide
thousands of sources that provide unparalleled insight into trends and insights.”
changing consumer behaviors.
—eMarketer reader
eMarketer is an indispensable resource for influential
brand marketers, agency executives and publishers.
Intro
They consume eMarketer media regularly to help them eMarketer excels at helping advertisers
understand how digital is transforming marketing, media accomplish their goals by delivering:
and commerce, and for quick and easy access to the
objective information they need to make better, more • Trusted and relevant content — 100%
informed business decisions. focused on marketing in a digital world
eMarketer is also relied upon as a top performing B2B • An exceptional content marketing
advertising vehicle for generating awareness, distributing environment
thought leadership and driving demand. In this increasingly • High impact exposure – uncluttered pages
competitive and noisy business environment, it’s vital for and significant share of voice
companies to differentiate and position their offerings
and quality of service from the competition and keep their • Extensive reach among brand marketers,
brand top of mind with purchase influencers. agency executives, publishers
• Low audience duplication with other industry
trade media
• Decision-makers who are actively seeking
solutions
• Industry-leading engagement
Audience Demos
Marketers That Matter to You Rely on eMarketer
Have Buying Power Budget Authority
30% 29%
80% Specify and/or Marketing/Advertising 80%
Agency Brands authorize purchases Top Executives & Management 75%
C-level & Business Owners 21%
19% 10% Purchase Intent And Dollars to Invest
70% Plan to purchase
Media Technology or increase investments
42% Revenues of $250m+
26% Revenues of $10m-$249m
in products and services 32% Revenues up to $10m
over the next year
12%
*of those who reported revenue
*Demos based on Annual Visitor Survey,
Other January 2020.
“The eMarketer audience is exactly who we need to
Around the Globe engage: senior level brand marketers. The content
eMarketer Matters to Marketers quality as well as the leads generated via eMarketer
programs help us stand out in a sea of industry noise.”
—Paul Severini, Chief Sales Officer, AdTheorent
275,000+ 209,000+ 160,000+
monthly unique total unique total podcast
site visitors newsletter listens per
subscribers month
Social Media Followers
289.8K NA APAC
EMEA
53% 19%
77.8K 20%
LATAM
28.2K
8%
Sample Readers u Agencies u CPGs u Finance u Healthcare u Retail u Media u Auto u Technology u Travel & Hospitality
Advertising & Sponsorship Programs
eMarketer’s media channels are relevant to our readers’ Tactics US B2B Marketers Plan to Use in 2020
business. As our editorial team sets the stage for an informed
conversation about the state of digital transformation, % of users 81%
advertising messages are complementary. eMarketer provides Content marketing
the what, where, when and why—while advertisers contribute
Digital ads, pay-per-click or retargeting
the who and how. Together, we complete the educational
journey for our audience. Email
Video
From content and video sponsorships to display, emails, live
webinars and ABM programs, eMarketer offers advertisers Events
a trusted environment to execute top performing B2B Paid social posts
marketing tactics.
SEO/organic
Organic social posts
“I worked with eMarketer to launch my PR
ABM
content sponsorship. The process was
Webinars
transparent and straightforward. They
Direct mail
went above and beyond to cater to our
Affiliates or partners
needs and work with us to make our
Content syndicators or other third-party sources
campaign successful.”
Note: top performers rated themselves 6-7 (on a 7-point scale) in meeting 2019 marketing goals
—Fina Tracy, Demand Generation Manager, Source: ON24 and Heinz Marketing, “Experiences Everywhere: What Top-Performing B2B Marketers
Do Differently,” March 11, 2020
Paid Acquisition, Branch
eMarketer.com Newsletters
275,000+ monthly unique visitors eMarketer Daily
Home to eMarketer articles, podcasts and webinars.
180,000+ subscribers
ROS, Geo, Category, Keyword, and Domain targeting.
Daily + weekend briefing on digital
Categories include (not limited to): marketing and media trends. Data-driv-
• Advertising & Marketing en and timely for decision-makers who
need to keep up with the shifting media
• Retail & Ecommerce
and marketing landscape. Articles,
interviews and industry updates along
with eMarketer signature charts.
eMarketer Retail By
the Numbers
70,000+ subscribers
Building on eMarketer’s pioneering
coverage of digital marketing, the
weekday and Sunday newsletter injects
a fresh look, more insights, trends and
forecasts into retail, ecommerce, and
the major players in the industry. This
number-based newsletter provides quick
“Really appreciate the and actionable insights to our readers.
knowledge/stats you share.”
—eMarketer reader
BRANDING & AWARENESS
Dedicated Emails
eMarketer Spotlight offers a
Deliver your message directly to your target shared voice alongside three
audience with an eMarketer FYI. Highly effective other sponsors.
for lead generation with 100% share of voice.
Targeting available to include company name, t eMarketer FYI Spotlight
region, and/or industry.
173,000+ subscribers
eMarketer Retail
eMarketer FYI u FYI Spotlight
165,000+ subscribers 100,000+ subscribers
eMarketer Retail FYI
69,000+ subscribers
“What I love about working with eMarketer... You know what you are
investing in and the return reflects the premium value they drive.”
—Lana McGilvray, Co-founder and CEO, Purpose Worldwide
LEAD GENERATION
Thought Leadership Opportunities
eMarketer is the only B2B digital advertising and What Percent of US B2B Professionals’
marketing publication that allows advertisers to align Revenue Goals Were Met in 2019?
your brand with relevant analyst research, forecasts,
% of respondents, Jan 2020
data and interviews. We give advertisers the media
platform to build thought leadership.
With our webinar programs, we invite you to join our 100%+ 17.8%
experts and analysts on camera. If that’s not enough, 90-100% 44.1%
we offer lead guarantee programs to help you build a
qualified pipeline and stand out in the top percent. 80-89% 25.8%
70-79% 11.7%
Native Placements
t Editorial Placement
A sponsored byline within
eMarketer’s editorial environment “eMarketer is a great and valuable
(newsletter + site).
source of information.”
—eMarketer reader
q Video Placement
Native video interview within
eMarketer’s editorial environment,
based on the sponsor’s three- Podcast
to five-minute Q&A script
(newsletter + site). Behind the Numbers u
Brief and breezy conversations
featuring eMarketer analysts and
occasional guests from the worlds
of digital marketing and commerce.
POSITION & INFLUENCEContent Sponsorships
t Analyst Reports
License eMarketer’s paid RESEARCH FINDS RETAIL BRANDS AREN’T SENDING ENOUGH MESSAGES
subscriber reports.
This post was contributed and sponsored by Braze.
Strong customer and brand relationships are built Push notifications are gaining steam in the retail world, with our
on thoughtful communication. When brands send research finding that there was a 245% year-over-year increase
messages at the right frequency for their audience, in push notifications sent by leading retailers from 2017 to 2018
they can see more opens, stronger engagement and during the two weeks leading up to and including Christmas.
higher conversions. When they send too many or too So while you’re striving to hit the optimal push frequency
few messages, they run the risk of overwhelming benchmark of two to four monthly push notifications per user,
consider cutting through the noise by leveraging advanced push
consumers or miss prime opportunities to build loyalty.
techniques like push stories and rich push to create a standout
To help retail brands make the most of their customer user experience.
messaging, research conducted by Braze has identified
Braze data suggests that retailers are underutilizing email—but
t Roundups
the email, push notification and cross-channel messaging
send frequency averages for those industries, as well as that they should be cautious about sending too many additional
the frequencies that result in the strongest engagement. messages. Depending on what your brand is looking to do
One surprise? Most retail companies aren’t sending enough (increase open rates, boost app engagement, or drive more
messages to see optimal performance. conversions, for instance), getting closer to that magic number
while keeping a close eye on your engagement metrics is
Retail Industry Send Frequency: There’s Room for Improvement— probably wise. But make sure to test before raising your email
And More Frequent Messages rates too much.
Optimal Send Frequency: How to Get There
Customized collection of
There’s a major opportunity for retail brands to see stronger
results by increasing how often they’re messaging their users—
but if the outreach you’re sending isn’t relevant and valuable to
the people you’re sending it to, you’re probably better holding
off. Start out by assessing how your brand compares to both the
industry average and optimal send frequency, then use message
eMarketer articles, charts
testing to try out higher and lower frequencies until you find the
sweet spot for your company.
To ensure you’re up to speed on today’s major messaging
channels and what they’re capable of, check out the Braze guide
Engage.
to channel expansion.
RETAIL INDUSTRY TRENDS 2019 ROUNDUP SPONSORED BY:
13
and interviews.
t Snapshots For real.
Collection of eMarketer What do customers and marketers have in common?
We’re all human.
Presented by
infographics of industry (Don’t you think it’s time your brand engaged like one?)
leading data. RETAIL INDUSTRY TRENDS
2019 ROUNDUP
Braze is a comprehensive customer engagement platform that powers relevant and
memorable experiences between consumers and the brands they love. Connect with
improved cross-channel communication.
DOWNLOAD THE GUIDE
December 2019
Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year
growth rate of 12.8%. eMarketer has curated this special industry package of articles, insights and
forecasts to break down the key trends in retail ecommerce today.
GUARANTEED REGISTRATIONS“The eMarketer Meet the Analyst Webinar was a great opportunity for us and
Videos
provided an engaging forum to collaboratively provide thought leadership,
industry insights and best practices.”
—Richard Thomas, Head of Brand Marketing, InMobi
Webinars
Meet the Analyst
q
Timely and relevant content, packed with data. Join eMarketer
live and present your executive on an equal playing field with
eMarketer analysts and experts. Simulcast on LinkedIn
Live and Twitter.
t Industry Voices
Monthly series of four short-
form video interviews with
marketing executives of leading
Tech-Talk p brands. Plus PDF companion.
Moderated by eMarketer, the webinar features content Themes incude: CPG, D2C,
created and presented by the sponsor. Simulcast on Travel, Women Leaders, and
LinkedIn Live and Twitter. more.
REACH & ENGAGESample Advertisers eMarketer Drives Qualified Leads for Leading AdTech, MarTech and Media Companies. “We were happy that our Tech-Talk Webinar produced valuable leads. It also provided us a chance to showcase our brand through our unique content and interaction with the eMarketer team.” —Riikka Söderlund, Director of Brand Marketing, Smartly.io
Who We Are
Results-driven team of Nancy Taffera-Santos Elizabeth O’Connor
seasoned digital media Senior Vice President, Senior Director,
Media Solutions & Strategy Media Solutions & Strategy
experts committed to
designing successful Melanie Eisenberg Kristen Riebesell
solutions for clients Vice President, Senior Director,
using eMarketer’s Media Solutions & Strategy Media Solutions & Strategy
powerful multimedia
Ina Gottinger Adrienne Skinner
channels. Vice President, Senior Director,
Media Solutions & Strategy Media Solutions & Strategy
For more info, contact:
advertising@emarketer.com
Sarah Kim Kim Yuenmak
Account Director, Senior Manager,
Media Solutions & Strategy Media Solutions & Strategy
Jacqueline Grace Cody Helms
Customer Success Rep, Customer Success Rep,
Media Solutions & Strategy Media Solutions & Strategy
CUSTOM PROJECTS Just ask! We thrive on service and creativity.“Great publication.... news....insights..... keep it coming.”
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advertising@emarketer.com
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