Lastauto omnibus - Media Information 2022 - Eurotransport
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lastauto omnibus
Commercial Vehicles
Truck, Bus, Van &
Components
©your123 - stock.adobe.com
Media Information 2022
lastauto omnibus Portrait
Media Information
2022
Automation, digitization and carbon footprint limits are clearly the
megatrends that will be callenging and changing the transport
industry now and in the future.
Manufacturers of light and heavy commercial vehicles as well as
buses are facing these megatrends with different strategies. Tech-
nical solutions, however, are complex and require explanation: the
disruption of traffic and trade paves the way for new market players
and thus increases the variety and efficiency of suppliers regarding
transport solutions. Simulataneously, there are further opportunities
for investments that fleets have to be aware of.
In this segment the special interest magazine lastauto omnibus
reports on and gives critical insights and, at the same time, balan-
ces independence with journalistic professionalism. The centre of Editor-in-Chief
attention, however, will continue to be on testing and reporting. Matthias Rathmann
Decision-makers of the commercial vehicle industry and bus fleets on
have an overall view in a complex market and are thus able to lastauto omnibus
benefit from innovations. Engineers, technicians, teachers and
students will be able to widen their knowledge.This is why lastauto
omnibus will continue to be the reliable and indispensible guide for
car purchasers as well as commercial vehicle professionals while
entertaining technolgy enthusiasts.
lastauto omnibus is the exclusive German partner for the „Inter-
national Truck of the Year“.
2
lastauto omnibus Factsheet
Media Information
2022
1 C
haracteristics and target group: 10 A
dvertisement: Werner Faas, Advertising Manager
lastauto omnibus is the monthly magazine that specializes Phone: +49. 711. 784 98-96
in testing, technology and technical advice. With compre- werner.faas@etm.de
hensive reports on commercial vehicles such as trucks, 11 Marketing: Bernd Steinfeldt, Marketing Manager
vans and buses lastauto omnibus supplies its readers with Phone: +49. 711. 784 98-17
detailed information on any aspect of commercial technolo- bernd.steinfeldt@etm.de
gy and newest developments on the market.
With the vote for the „ETM Award“ lastauto omnibus 12 Cover price
reflects on latest trends. lastauto omnibus is the exclusive Subscription:
German partner for the „International Truck of the Year“. Germany Euro 113.60
Abo-Plus: Euro 123.60
2
Publication: 10 editions per year Cover price: Euro 12.90
3
Year: 99th year 2022 13 ISSN-No.: 0023-866X
14 Volume analysis 2020 = 10 editions
4
Web-address: www.lastauto-omnibus.de
www.eurotransport.de Format: 230 x 298 mm
5 Membership: – Total size: 800 pages = 100.0 %
Editorial: 647 pages = 80.9 %
6 Organ: – Advertisement: 153 pages = 19.1 %
7 Publisher: EuroTransportMedia of which
Verlags- und Veranstaltungs-GmbH Classified ads: 35 pages = 22.9 %
Inserts 0 pages = 0.0 %
8 Publishing House: EuroTransportMedia House ads: 60 pages = 39.2 %
Verlags- und Veranstaltungs-GmbH
Handwerkstraße 15, 70565 Stuttgart, Inserts 0 pieces
Germany 15 Content analysis of editorial 2020 = 647 pages
9 Editor: Matthias Rathmann, Editor-in-Chief
Phone: +49. 711. 784 98-33
matthias.rathmann@etm.de 3
lastauto omnibus Circulation Analysis
lastauto omnibus
Media Information
Media Information
2022
2021
16 Circulation control: 18 Geographic distribution:
Informationsgemeinschaft zur Feststellung Economic sector percentage of
der Verbreitung von Werbeträgern e. V. distributed circulation
17 Circulation analysis: % copies
Editions per issue (on average) for the period of
Home country 92.0 % 7,133
1 July 2020 - 30 June 2021
Foreign countries 8.0 % 624
Total circulation: 9,114
Distributed circulation 100.0 % 7,757
Distributed circulation 7,757
of which E-Paper: 1,435
Foreign countries: 624
Paid circulation 7,122
of which E-Paper: 1,404
Foreign countries: 546 Please note:
– Subscriptions: 2,810 In addition every edtion is sent to fleetmanagers and fleet
Members: – decision-makers as full E-Paper via E-Mail.
– Single sales: 627 With the E-Paper firmenauto is visualized as the digital
– General sales: 3,684 1:1 image of the printed edition.
Free copies: 636 E-Paper copies per edition (yearly average):
for the period of 01 July 2020 − 30 June 2021:
15,788 (acc. to ETM)
4
lastauto omnibus Readership Facts
Media Information
2022
lastauto omnibus readers are very interested in the How many people, but you, are receiving your copy of
following topics (Best Brands): lastauto omnibus to read or look at?
Tires 66 %
Transmission 65 %
Free-standing air conditioners 58 %
Number co-readers:
3.1 readers per copy
Driver seats 64 %
Illumination 65 %
Brakes 66 %
Truck/Bus parts 54 %
Dump trucks 62 % no one else 36 %
Retarder 59 %
1 person 25 %
Fuel Cards 46 %
Truck/Trailer Service 47 %
2 person 22 %
Trailer axes 56 %
Trailer hitches 59 % 3 person 4%
Truck Rental 37 %
4 personen
13 %
Cooling units 47 % and more
0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100
Source: Reader analysis lastauto omnibus 2021 5lastauto omnibus Readership Facts
Media Information
2022
How does the lastauto omnibus reader
use lastauto omnibus?
Average reading time per copy: 65 minutes How many pages are being read?
to 30 minutes 34 % every -
27 %
almost every page
31 to 60 minutes 37 % app. three 35 %
quarters
61 to 120 minutes 19 % 21 %
app. half
121 to 180 minutes 6% app. one quarter 7%
181 minutes
4% very few pages 10 %
and more
0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100
Source: Reader analysis lastauto omnibus 2021 6lastauto omnibus Price List No 63
Media Information as of 1. January, 2022
2022
1 Circulation: Print run: 9,114 8 Surcharge/Special placements:
Distributed circulation/ yearly average: 7,757
4c
2 Magazine size: 230 x 298 mm, type area 196 x 263 mm,
2nd Cover page Euro 11,868.00
3 columns, width of column 62 mm
3rd Cover page Euro 10,879.00
3 Printing: Offset,
Cover: ISOcoated_v2_300_eci.icc (FOGRA 39 L), 4th Cover page Euro 11,868.00
Content: PSO_LWC_Improved_eci.icc (FOGRA 45L) For 1st right advertising page and further preferred
Copy material: please see page 13 positioning add 20%.
4 Schedule: please see page 10
On sale date: please see calendar page 10 Classified ads with 1 column upon request
per mm Euro 26.00
ublishing House: EuroTransportMedia
5 P No discounts
Verlags- und Veranstaltungs-GmbH
P.O. Box 81 02 07, 70519 Stuttgart, Germany Colour advertisements:
Address: Handwerkstraße 15, 70565 Colour scale, European Trichromatic System. Slight variati-
Stuttgart, Germany ons in shade may occur within normal tolerances of the Off-
Internet: www.eurotransport.de set printing process. No guarantee for colour layouts without
Advertising Phone: +49. 711. 784 98-96 a colour scale.
6
Payment: all insertion orders are accepted on a strictly Format:
prepaid basis only. Payments can be made by International Free advertisements across gutter.
Money Order 9 Classified advertisements:
7 Bank: for details please ask for price list.
Baden-Württembergische Bank AG, Stuttgart, 10 For special requests please contact:
IBAN: DE13 6005 0101 7871 5092 76 Doris V. Lorch, Phone: +49. 711. 784 98-92
BIC/SWIFT Code: SOLADEST600 11 Discounts: please see page 9
12 Combinations: please see page 9
77 F
ormats and Prices
variation of formats please see page 9
13 Inserts:
Formats Width x Height 4c
please see page 11
1/1 Page type area 196 x 263 mm in Euro 9,890.00
14 Loose inserts:
bleed* 230 x 298 mm please see page 12
3/4 Page type area vertical 145 x 263 mm in Euro 7,610.00 15 Glued inserts
horiz. 196 x 193 mm please see page 12
bleed* vertical 163 x 298 mm 16 Address
horiz. 230 x 219 mm (for Pos. 13 – 15):
1/2 Page type area vertical 95 x 263 mm in Euro 5,020.00 please see page 12
horiz. 196 x 129 mm VAT: all prices are in
bleed* vertical 114 x 298 mm Euro + VAT
horiz. 230 x 150 mm ** Additional 5 mm trim for bleed ads
per page. Text and picture ele-
1/3 Page type area vertical 62 x 263 mm in Euro 3,590.00 ments need to have at least 10mm
horiz. 196 x 86 mm space from the edge.
** 2
/1-Advertising Pages need addi-
bleed* vertical 80 x 298 mm tional 5mm trim from all sides.
horiz. 230 x 108 mm
General terms and
1/4 Page type area 2columns 95 x 129 mm in Euro 2,800.00
conditions of ETM Verlag
4columns 196 x 64 mm apply.
1/8 Page type area 1column 45 x 129 mm in Euro 1,510.00
2columns 96 x 64 mm
2/1 Pages** type area 424 x 263 mm in Euro 19,780.00
bleed* 460 x 298 mm
2/2 Pages type area 424 x 129 mm in Euro 9,890.00
bleed* 460 x 150 mm
8lastauto omnibus Formats
Media Information
2022
Page
Format width x height ETM-Kombi 1
1/1 page type area 196 x 263 mm lastauto omnibus + FERNFAHRER =
bleed* 230 x 298 mm Combinatory discount
Combination terms:
1/2 page type area vertical 95 x 263 mm The combination discount can be claimed if
horizontal 196 x 129 mm the same page volumes mentioned in titles are
bleed* vertical 114 x 298 mm booked in the combination package during a
horizontal 230 x 150 mm 12-month-period. Classified advertisements are
not included.
1/3 page type area vertical 62 x 263 mm
horizontal 196 x 86 mm Variations upon request.
bleed* vertical 80 x 298 mm
horizontal 230 x 108 mm
1/4 page type area 2 columns 95 x 129 mm
4 columns 196 x 64 mm
Series: Volume:
2 insertions 5% 2 pages 5%
2/1 pages type area 424 x 263 mm 4 insertions 10 % 4 pages 10 %
bleed* 460 x 298 mm 6 insertions 12 % 6 pages 12 %
9 insertions 15 % 9 pages 15 %
12 insertions 18 % 12 pages 18 %
18 insertions 20 % 18 pages 20 %
2/2 pages type area 424 x 129 mm
24 insertions 22 % 24 pages 22 %
bleed* 460 x 150 mm 30 insertions 25 % 30 pages 25 %
9
Additional 5 mm trim for bleed ads per page. Text and picture elements need to have at least 10mm space from the edge. All prices are in Euro + VAT.lastauto omnibus Schedule
Media Information
2022
Edition No. Special Features Exhibitions Closing Date Copy Date Publication
Date
1-2/2022 Report Edition Zukunfts- hoice
ers‘ c
kongress Nfz, Trailer and Read Award
E T M
Superstructure 11. 01. 2022 13. 01. 2022 05. 02. 2022
3/2022 Axes, Brakes, Retarder r s ‘ choice
e
Cooling Technology Read Award 15. 02. 2022 17. 02. 2022 12. 03. 2022
ETM
4/2022 Digitization, Networking BUS2BUS Berlin
Last Mile, Truck Distributors, Vans 15. 03. 2022 17. 03. 2022 09. 04. 2022
5/2022 Tire and Tire services The Tire Cologne
Municipal and special vehicles IFAT München 19. 04. 2022 21. 04. 2022 14. 05. 2022
6/2022 Transmission and clutches, seats,
Engine- and Exhaust Technology 19. 05. 2022 23. 05. 2022 18. 06. 2022
7-8/2022 „ETM Award“ presentation Vans Re s u lt s
and light commercial vehicles ice Truck
rs‘ cho
Reade
Air Conditioning Grand Prix 21. 06. 2022 23. 06. 2022 16. 07. 2022
9/2022 Fair Preview IAA TRANSPORTATION IAA TRANSPORTATION
Supply Industry, CV Supplies Hannover 16. 08. 2022 18. 08. 2022 10. 09. 2022
10/2022 Construction Vehicles
Alternative Drives bauma München 16. 09. 2022 20. 09. 2022 15. 10. 2022
11/2022 Fuels, Oils and further operating
materials, Trailer & Superstructure 17. 10. 2022 19. 10. 2022 12. 11. 2022
12/2022 Outlook: what can we expect in 2023
Telematics and Networking 15. 11. 2022 17. 11. 2022 10. 12. 2022
* Special closing dates for inserts.
For Classified Advertisement and media information of lastauto omnibus, trans aktuell and FERNFAHRER please check Media
brochure of . 10lastauto omnibus Inserts
Media Information Supplementing Price List No 63
2022 as of 1 January, 2022
13 Inserts – Features and fittings need to be co-ordinated
Prices: with ETM Verlag.
– Untrimmed size required for delivery.
– Different formats for inserts on request only.
Delivery date: 10 days prior to publication date.
4 pages
Euro14,910.00 Cancellation: 8 days prior to closing date.
Label:
Inserts that cannot be recognized as such need to be labeled
with »Anzeige«.
Further Prices:
Orders will only be accepted after ETM Verlag has received 5
6 pages
8 pages Euro 24,800.00 samples with size and weight figures. 100 samples have to be
Euro19,780.00 12 pages Euro 34,690.00 provided by the customer free of charge. The order can only
be carried out after the presentation is fully accepted by ETM
Discounts: Verlag.
According to series (please see page 9). 2 page inserts
are equivalent to 1 advertising page.
Bound inserts:
Untrimmed size: 233 x 306 mm
Trim size: 230 x 298 mm
Technical Data:
Paper weights 2 pages: min. 115 g/m2
4 pages: min. 100 g/m2
6 pages: min. 80 g/m2
11lastauto omnibus Inserts
Media Information Glued Inserts
2022 Addition to Price List No. 63
14 Inserts Envelopes with contents, glued free
Prices: samples and brochures cost from
Euro 440.00 per Euro 58.00 per 1,000 copies.
1,000 copies up to Formats:
25 g. Each additional 5 g cost Minimum size: 75 x 75 mm (1/1 page)
Euro 10.00 Maximum size: 175 x 210 mm
Discounts: Delivery date: 2 weeks prior to first day of sales
No discounts for inserts. Address for inserts:
Formats: Dierichs Druck & Media GmbH & Co. KG,
Minimum size: 105 x 148 mm Frankfurter Straße 168, 34121 Kassel, Germany
Maximum size: 220 x 290 mm Phone: +49. 5 61. 6 02 80-1 62
Required circulation: Automatic processing for delivery, packaged properly
Depending on total circulation, please confirm. on euro-pallet only, free delivery to printing office.
Delivery date:
10 days prior to publication date
15 G
lued inserts VAT: all prices are in Euro + VAT.
glued postcards and other rectang-
le, unfolded and other imprints and
empty envelopes cost Euro 52.00
per 1,000 copies + postal fees.
Please ask for current fees
12lastauto omnibus Technical Data
Media Information
2022
Printing material should be sent to:
Motor Presse Stuttgart GmbH & Co. KG
Please find up-to-date technical features at Leuschnerstraße 1
www.duon-portal.de 70174 Stuttgart
Germany
Delivery of printing material: Please send advertisements
within editorial part electronically via „www.duon-portal.
de“ You will find support at support@duon-portal.de or call Please ask for:
directly: +49. 40. 374 117-50. Carmen Brix/lastauto omnibus
E-mail: cbrix@motorpresse.de
Classified Advertisements: Phone.: +49. 711. 1 82-1522
please send via „electronic ticket“ only to
https://www.etm.de/anzeigenannahme
13lastauto omnibus Extract from
Media Information Advertising Customers
2022
A D G J
ADAC DAF Trucks GE Commercial Jacobs
Allison Daimler AG GEFA Josam
allsafe Jungfalk DEKRA Jost-Werke
Gigant
ArvinMeritor
DKV Goodyear
A.T.U. K
Autoclima Dometic Waeco Grammer
Kässbohrer
Dunlop GPS KLV rent
B Knorr-Bremse
Baumot E H Kögel Trailer
Bitzer Euroforum Haldex Krone
Bock EuroLeasing Hankook Kunzer
Bohnenkamp Hannover Messe
Euromaster
Bosch L
Europart Hella
BPW Labcraft
Bridgestone EvoBus HJS
Humbaur LTA Logistics
C F Herpa
M
Carrier Faymonville Hertz
MAN Truck & Bus
CharterWay Feldbinder MAN Financial
Citroën Fiat I Mann + Hummel
Continental InfoSystems
Fliegl Meiller
ContiTech
Ford Transporter Irisbus Mercedes-Benz
Ford Trucks Isringhausen Messe Frankfurt
Frigoblock Grosskopf Iveco Messe Karlsruhe
14lastauto omnibus Extract from
Media Information Advertising Customers
2022
Messe Karlsruhe R T V
Messe Köln Recaro Tankpool 24 Van Hool
Messe München Renault Transporter Temsa VDA
Meyer Karosseriewerk Renault Trucks Thermo King Vergölst
Michelin Rockinger TimoCom Voith
Mitsubishi TIP Services Volvo Trucks
Motorbuch S Tirsan Volvo Busse
SAF Top Service Team Vredestein
N VR-Leasing
Nissan SAG Alutech TomTom
Savas Trailer Consultation VW Nutzfahrzeuge
O Saxas Truckscout24
W
Opel Scania Truck Drive
Waeco
Otokar Schaeffler TruckWorks
Walther
OVS Schmitz Cargobull
WashTec
Schoch U Webasto
P Schwarzmüller Ukram Westfalia
Paccar Leasing Service 24 UPS
Pema Winkler
Setra UTA
Peugeot Solaris
Piaggio Z
Spheros ZF Friedrichshafen
Pirelli
Spitzer ZF Lenksysteme
Point S
ZF Trading
15lastauto omnibus Media Formats for your successful
Media Information Multichannel Marketing
2022
• The print magazines trans aktuell, lastauto omnibus With the ETM Multichannel Offer on all
and FERNFAHRER convince with their journalistic
Media Channels:
quality as well as unique distribution and high paid
ciruculation
• eurotransport.de is the highest range online portal
> Print
> Online/
with a monthly page impression rate of 790,000 page
Social Media
impressions (IVW July, 2021)
• eurotransportTV with more than 11 million video calls*
and about 115,000 views per article* is the attractive
Web TV format for the commercial vehicle industry > Events
(*ETM Verlag, status July, 2021)
• The ETM SocialMedia Channels are characterized > Corporate
by large interaction ranges for contents as well as a Publishing
steady growth of followers.
• We activate your target groups by starting with
expert conferences of 50 participants up to > Web TV
Truck-Grand-Prix Events with 50,000 visitors
> Apps
per day
16lastauto omnibus Your contact for advertising
Media Information in lastauto omnibus
2022
Marketing: Ad Management:
Media advice, offers and orders Motor Presse Stuttgart: Confirmations, invoices,
printing material and production enquiries:
EuroTransportMedia Motor Presse Stuttgart GmbH & Co. KG
Verlags- und Veranstaltungs-GmbH Leuschnerstraße 1
Handwerkstraße 15 70174 Stuttgart, Germany
70565 Stuttgart, Germany
Carmen Brix
Advertising Manager Phone: +49. 711. 182-15 22
Werner Faas E-Mail: cbrix@motorpresse.de
Phone: +49. 711. 7 84 98-96
E-Mail: werner.faas@@etm.de
Werner Faas
Frank Hochhäusler
Phone: +49. 89. 44 45 28 47
E-Mail: frank.hochhaeusler@etm.de
Internet: www.eurotransport.de
EuroTransportMedia
Verlags- und Veranstaltungs-GmbH
Frank Hochhäusler Das Gemeinschaftsunternehmen von DEKRA,
Motor Presse Stuttgart
und VF VerlagsgesellschaftYou can also read
