GIVE YOUR BRAND THE BEST VALUE 2018 - Tattoo Life
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2018 GIVE YOUR BRAND THE BEST VALUE
WHO WE ARE | CHOSEN BY TATTOO ARTISTS FOR TATTOO LOVERS
Tattoo Life is an international publishing group specialised in publications
about tattoo and its contaminations in art and street culture. An established
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reference point in the sector since 1994, Tattoo Life is a historic publishing
house based in Milan and with a loyal following of professionals and tattoo
lovers who have been fans of the publications for over 20 years.
Thanks to the wide range of different publications and considered one of the greatest tattoo experts in the world
diversified communication channels, it appeals across (consulted on a number of occasions by media outlets
the board to a public which is extremely diverse in terms such as the BBC, CNN, The Guardian and The Times),
of age, interests, culture and geographical origin. To it has dozens of collaborators in Italy and abroad who
this day, to work with Tattoo Life is a source of great guarantee high standards of quality as well thoroughly
satisfaction and pride for the best tattoo artists in the researched, authoritative and exclusive stories.
world. Under the editorial direction of Miki Vialetto,
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
BRAND OVERVIEW
Tattoo Life and Tattoo Energy are bimonthly magazines devoted to the art of tattoo, translated into five
languages (French, English, Italian, Spanish and German) produced in 6 EDITIONS (English, French, Spanish,
German, Italian, USA & Canada, Australia & New Zealand) and distributed worldwide.
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The group also publishes the books in the series The Great Books on the Art of Tattooing, exquisite volumes
sold exclusively in select bookshops, including that of MoMA in New York. These books are produced in
collaboration with the most famous international tattoo artists (the legendary master Horiyoshi III, Filip Leu and
many others), who work on original art projects commissioned by the group.
The new series of books from Tattoo Life is The Golden Flash Collection: a publishing channel focused on
research and discovery created in order to give a voice to new projects and artists the publisher believes in
and has decided to support.
Tattoo Life publishes various editions of the Tattoo Artists Yearbook, guides to European tattoo distributed in Italy,
Spain & Portugal, UK & Ireland, France and Germany (with Switzerland and Austria). The yearbooks are distributed in
Northern Europe (Holland, Denmark, Benelux, Norway & Sweden) as well as in the United States and Canada.
Tattoo Life is the organiser of The International London Tattoo Convention since its first edition and partner
and sponsor of major tattoo events worldwide, such as Mondial du Tatouage in Paris.
The group has worked on the concept and organisation of major international art exhibitions like Time
Tattoo Art Today in the prestigious Somerset House in London.
In recent years Tattoo Life has been partner in special projects like the capsule collection of the celebrated
tattoo artist Filip Leu with Puma Suede.
Tattoo Life is also present online with a website, ecommerce and various social media network profiles
which are updated daily: a Facebook page (with over a million followers), Instagram and Twitter profiles and a
Pinterest page is in the pipeline
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
THE TATTOO MAGAZINES
In modern promotion you must make an impact
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on selective audiences...
Tattoo Life is a content-rich magazine Tattoo Energy is a magazine with
designed to satisfy the most curious the core feature of galleries of images
readers and most demanding professionals. accompanied by in-depth articles on the
Interviews with international tattoo artists, symbology of tattoo and personalities who
carefully selected from historic names and over time have become true icons, together
emerging talents, appear side by side with with exclusive interviews with tattoo artists.
articles on the art, lifestyle and history of The themed galleries are carefully selected
tattoo, reports on major global events in by our editorial team to provide artists and
the sector, book reviews and shopping enthusiasts with fresh inspiration and new
tips, as well as features on the most alluring ideas for tattoos, keeping an eye out for what’s
and celebrated tattoo models in the world new on the scene in all the different styles and
accompanied by exclusive pictures. the work of tattooists the world over.
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
THE TATTOO MAGAZINES CONTENT
INTERVIEWS
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Conventions
Gallery EXTRA
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
THE TATTOO MAGAZINES
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The magazines have a fresh, international tone and are edited by an international team
of experts under the close supervision of our editorial director, himself considered one of
the greatest experts on tattoo in the world:
International editorial team made up of journalists and photographers with proven experience and
professionalism.
Great selection of images to ensure exclusive publication of high quality tattoos.
Careful selection of editorial content by professional journalists.
Utmost care with the graphic layout.
A wide and varied readership.
Exclusive articles which have often launched new trends and careers on the contemporary tattoo scene.
Consensus and support from the most prominent professionals worldwide.
MAGAZINES AUDIENCE
76%
61% 39% tattoo addicted
25-34
MALE FEMALE
AVERAGE AGE
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
MAGAZINES CIRCULATION
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DIRECT DISTRIBUTION
EXPORT DISTRIBUTION
1.6M
TOTAL AUDIENCE
138K
CIRCULATION PER ISSUE
12
ISSUE PER YEAR
ZONE DISTRIBUTION
EUROPE 65%
EUROPE
USA + CANADA 25%
USA+CND
AUSTRALIA + NZ 8% 5% 5%
AUSTRALIA+NZ REST of
world REST OF WORLD 2%
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
ISSUES CALENDAR
TITLE COVER MONTH advert ON SALE IN ON SALE IN
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ON SALE IN
deadline EUROPE USA+CND AUS+NZ
ENERGY 110 DEC 2017-JAN 2018 10 OCT 2017 20 NOV 2017 15 DEC 2017 20 JAN 2018
LIFE 110 JAN-FEB 2018 10 NOV 2017 20 DEC 2017 15 JAN 2018 20 FEB 2018
ENERGY 111 FEB-MAR 18 10 DEC 2017 20 JAN 2018 15 FEB 2018 20 MAR 2018
LIFE 111 MAR-APR 2018 10 JAN 2018 20 FEB 2018 15 MAR 2018 20 APR 2018
ENERGY 112 APR-MAY 2018 10 FEB 2018 20 MAR 2018 15 APR 2018 20 MAY 2018
LIFE 112 MAY-JUNE 2018 10 MAR 2018 20 APR 2018 15 MAY 2018 20 JUN 2018
ENERGY 113 JUN-JUL 2018 10 APR 2018 20 MAY 2018 15 JUN 2018 20 JUL 2018
LIFE 113 Jul-AUG 2018 10 MAY 2018 20 JUN 2018 15 JUL 2018 20 AUG 2018
ENERGY 114 AUG-SEPT 2018 10 JUN 2018 20 JUL 2018 15 AUG 2018 20 SEP 2018
LIFE 114 Sept-oct 2018 10 JUL 2018 20 AUG 2018 15 SEP 2018 20 OCT 2018
ENERGY 115 OCT-NOV 2018 10 AUG 2018 20 SET 2018 15 OCT 2018 20 NOV 2018
LIFE 115 Nov-DEC 2018 10 SEP 2018 20 OCT 2018 15 NOV 2018 20 DEC 2018
ENERGY 116 DEC 2018-JAN 2019 10 OCT 2018 20 NOV 2018 15 DEC 2018 20 JAN 2019
LIFE 116 Jan-FEB 2019 10 NOV 2018 20 DEC 2018 15 JAN 2019 20 FEB 2019
ENERGY 117 FEB-MAR 2019 10 DEC 2018 20 JAN 2019 15 FEB 2019 20 MAR 2019
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
MAGAZINES RATES/SPECS
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Business Card ¼ PAGE AD ½ PAGE HORIZONTAL AD
90 x 60 mm (no bleed required) 90 x 135 mm (no bleed required) 135 x 190 mm (no bleed required)
NATIONAL RATE NATIONAL EDITION NATIONAL EDITION
1 visit € 150 1/4 page € 400 1/2 page Horizontal € 600
EUROPE EDITION EUROPE EDITION EUROPE EDITION
1 visit € 250 1/4 page € 600 1/2 page Horizontal € 1000
WORLDWIDE INTERNATIONAL EDITION WORLDWIDE INTERNATIONAL EDITION WORLDWIDE INTERNATIONAL EDITION
1 visit € 300 1/4 page € 800 1/2 page Horizontal € 1300
½ PAGE VERTICAL AD FULL PAGE AD DOUBLE PAGE AD
90 x 275 mm (no bleed required) 210 x 297 mm (+5 mm bleed) 297 x 420 mm (+5 mm bleed )
NATIONAL EDITION NATIONAL EDITION NATIONAL EDITION
1/2 page VERTICAL € 600 FULL page € 1000 DOUBLE page € 2000
EUROPE EDITION EUROPE EDITION EUROPE EDITION
1/2 page VERTICAL € 1000 FULL page € 1500 DOUBLE page € 2500
WORLDWIDE INTERNATIONAL EDITION WORLDWIDE INTERNATIONAL EDITION WORLDWIDE INTERNATIONAL EDITION
1/2 page VERTICAL € 1300 FULL page € 2500 DOUBLE page € 4000
PRICES NOTE FILE DELIVERY SUBMISSION GUIDELINES
All prices are exclusive of VAT (italian tax The files can be sent by wetransfer to We accept files in format PDF, TIFF, JPG.
22%) if applicable. adv@tattoolife.com creating a folder with All files must be in CMYK in high resolution
your company’s name, alternatively, if less at 300 dpi.
FOR FURTHER INFORMATION REGARDING
VAT MATTERS PLEASE CONTACT US AT than 15 Mb, they can be sent by email to
AMMINISTRAZIONE@TATTOOLIFE.COM adv@tattoolife.com.
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431
TATTOO YEARBOOKS
The yearbooks from Tattoo Life are practical guides to the tattoo shops of Europe.
There are five editions in all: Italy, Uk & Ireland, Spain, Germany (with Switzerland
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and Austria) and France. Each volume brings together hundreds of images of tattoo
and takes our readers on a virtual tour of the tattoo shops in each nation.
The Tattoo Life Yearbooks are seen by professionals as an excellent way of presenting themselves and their
work in their own country and the rest of Europe. Readers, on the other hand, find the Yearbook a handy tool for
discovering tattoo shops at home and finding new inspiration and ideas. The Yearbooks come out on newsstands
in their respective countries twice a year: in May and January.
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOO YEARBOOKS CIRCULATION
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250K
TOTAL AUDIENCE
2500
TATTOO ARTISTS FEATURED
10
EDITIONS PER YEAR
GERMAN EDITION UK EDITION
GERMANY 84% UK & IRELAND 65%
AUSTRIA + SWITZERLAND 12% USA + CANADA 20%
Rest of europe 4% REST OF EUROPE 15%
ITALIAN EDITION SPANISH EDITION
ITALY 97% SPAIN + PORTUGAL 80%
REST OF EUROPE 3% REST OF EUROPE 20%
FRENCH EDITION GERMANY
FRANCE + SWITZERLAND 94%
ITALY
UK FRANCE
REST OF EUROPE 4%
SPAIN
CANADA 2%
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431YEARBOOKS RATES/SPECS
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GERMAN OR FRENCH
EDITIONS UK EDITION ITALIAN EDITION SPANISH EDITION
210 x 297 mm 210 x 297 mm 210 x 297 mm 210 x 297 mm
+5 mm bleed +5 mm bleed +5 mm bleed +5 mm bleed
FULL page € 800 FULL page £ 600 FULL page € 1000 FULL page € 900
2nd
COVER € 1000 2 nd
COVER £ 700 2nd
COVER € 1500 2nd
COVER € 1300
3 rd
COVER € 1000 3 rd
COVER £ 700 3 rd
COVER € 1500 3 rd
COVER € 1200
4th COVER € 1500 4th COVER £ 1200 4th COVER € 3000 4th COVER € 1500
advert 1st EDITION 2nd EDITION
EDITION YEARS deadline ON SALE ON SALE
yearbook germany 2018-2019 3 apr 2018 May-jun 2018 Jan-feb 2019
yearbook spain 2018-2019 3 apr 2018 May-jun 2018 Dec-jan 2019
yearbook italy 2018-2019 10 may 2018 jul-aug 2018 Jan-feb 2019
yearbook uk 2018-2019 10 jul 2018 Sep-oct 2018 Mar-apr 2019
yearbook france 2018-2019 3 sep 2018 Oct-nov 2018 Apr-may 2019
PRICES NOTE FILE DELIVERY SUBMISSION GUIDELINES
All prices are exclusive of VAT (italian tax The files can be sent by wetransfer to We accept files in format PDF, TIFF, JPG.
22%) if applicable. adv@tattoolife.com creating a folder with All files must be in CMYK in high resolution
your company’s name, alternatively, if less at 300 dpi.
FOR FURTHER INFORMATION REGARDING
VAT MATTERS PLEASE CONTACT US AT than 15 Mb, they can be sent by email to
AMMINISTRAZIONE@TATTOOLIFE.COM adv@tattoolife.com.
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOO LIFE DIGITAL
The next level in the art of tattooing!
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Tattoo Life Digital is present online with an editorial platform (www.tattoolife.com), an
ecommerce site (www.tattoolifestore.com) and on the social media with profiles on Facebook,
Instagram, Twitter and YouTube as well as a new page on Pinterest. We also developed an
App: Tattoo Life Map, which is the first international guide to tattoo studios. It is also a virtual
platform that presents hundreds of tattoo studios and artists as well as thousands of photos.
ELEVATED 200%
ENGAGEMENT DIGITA L B R A ND
awareness IN 2017
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOO LIFE SOCIAL STRATEGY
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1.3M
LIkes, followers &
members
TATTOO LIFE’s social-media strategy has focused on quality over quantity.
We’ve built our followers and likes by earning them organically, not through
paid gimmicks. This has enabled us to gain unmatched loyalty from this
audience, which in turn has resulted in one of the most powerful channels in
3M
PEOPLE REACHED
the tattoo scene.
Whether our users engage with Facebook, Twitter, Instagram or a
combination of all channels, we communicate with them daily and keep
1M
track of what resonates with them, as well as what doesn’t. This has allowed
us to create compelling content that garners significant impressions.
TATTOO LIFE doesn’t sell its social media channels. But we
use all our channels to direct select traffic to tattoolife.com,
POST ENGAGEMENTS
ensuring that your brand has the greatest possible visibility
and the best return in terms of display ad investment.
OCT. 2016 to OCT. 2017
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOOLIFE.COM
Now, readers are multi-platform. So your ad should be too.
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This is an editorial platform which is constantly updated with content, images and video,
subdivided according to themes: Tattoo artists, Tattoo models, Culture, Galleries &
Inspiration, Events, Lifestyle, News and Tattoo Italia (for the Italian market).
The website is constantly evolving and forward-thinking to bring premium fresh new
content from different points of view.
A live up to the minute connection between the industry and the tattoo community with steadily
increasing engagement.
As well as carefully selected editorial content, the site contains photo reportage from conventions the
world over and exclusive video interviews.
Contributors (photographers, journalists and famous tattoo artists) from all over the world.
Optimised for all devices (desktp, mobile and tablet).
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOOLIFE.COM READERSHIP TARGET
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30% 30%
18-24 USA +
32% CANADA
FEMALE 43% 44%
25-34 EUROPE
68%
MALE
GENDER AGE LOCATIONS
9%
>45
18% 26%
rest of world
35-44
ANALYTICS
850K
PAGE VIEWS
390K VISITORS
>60%
NEW VISITORS
15%
avG. monthly growth
>2:00
avg. time on site
>2
AVG. PAGE PER VISIT
39%DESKTOP
56% MOBILE
5%TABLET
SOURCE: Google Analytics jun 2017 to jun 2018 IN projection
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOOLIFE.COM Display Ads
PRECISE TARGET = SELECT TRAFFIC = BEST INVESTMENTS
Tattoolife.com is a niche portal, a website devoted exclusively to a single topic: tattoo. Our editorial team works
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together with leading journalists in the sector as well as world renowned tattoo artists to ensure top quality content
that is also up to the minute, unique, targeting a quality public that wants to keep up with what’s new on the scene
and the contaminations of tattoo with street art and culture. This means we can guarantee that every single visitor
is a potential client of your business and can offer your brand the greatest added value in terms of online presence
in the sector.
Banner campaigns on tattoolife.com are one of the best media investments you can make.
300 x 250 DISPLAY UNIT 300 x 600 DISPLAY UNIT 300 x 100 DISPLAY UNIT
The 300 x 250, or “Medium Rectangle,” Also called a “Half Page” unit, this Our “Small button” display units are
is our most popular ad asset, and display unit is extremely visible and among our most affordable, and
for good reason. It is ideal for quick clickable and can be used for brand enable advertisers to focus on a pure
hitting video creative. Additionally, this awareness and retail conversion. impression strategy. Additionally, this
display unit is one of three ad assets Additionally, this display unit is one display unit is one of three ad assets
visible across all devices (desktop, of three ad assets visible across all visible across all devices (desktop,
tablet & mobile). devices (desktop, tablet & mobile). tablet & mobile).
FLAT FORMULA
With our flat formula you pay a fixed fee, regardless of the number of visualisations of the banner.
The banner will be rotated on all the pages and the prices for this kind vary according to the
banner module format. | DURATION options: Monthly, Six-monthly or Annual.
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOOLIFE.COM ADS RATES/SPECS
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300x250
300x600
300x100
300 x 250 MEDIUM RECTANGLE 300 x 600 HALF PAGE 300 x 100 SMALL RECTANGLE
MODULE SIZE 1 MONTH 6 MONTHS 1 YEAR
300x250 / 300x300* € 300 € 1500 € 2500
300x600* € 350 € 1800 € 3400
300x100* € 180 € 900 € 1650
300x250 / 300x300 EXCLUSIVE** € 400 €2000 € 3500
300x600 EXCLUSIVE** € 460 €2500 € 4500
* This ad appears on the home page and section pages. This space may be shared with other advertisers (max 3), with ads rotated on
page refresh to ensure each ad recieves an equal share of page views.
** This exclusive ad appears on the home page, section pages and internal article pages. This space is not shared with other advertisers.
- File types accepted: .gif, animated .gif, .jpg, .png. Banner ads should not exceed 150kb in size.
- We offer an affordable in-house design service for those advertisers who are unfamiliar with graphic design requirements. This service
is available for all online advertisements. Please contact us for more information: adv@tattoolife.com
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431TATTOOLIFE.COM SPONSORED CONTENT
100% Original Content Editorial. Let our audience come to you!
At Tattoo Life we provide innovative ways in which advertisers can communicate with
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their target consumer.
We are excited to help our advertisers to articulate their message, offering a chance to communicate with readers
through personalised contents, drawn up ad hoc by the journalists and creative professionals on our team.
Our editorial team will introduce your product in a customized post, with logo, texts, pictures and/or videos describing
your brand and displaying your products using keyword rich copy carefully written by our editorial staff.
Descriptions and other SEO targeted copy is created
to help achieve awareness and help drive traffic. SONSORED CONTENT SONSORED CONTENT
The content will be shared on our main social + 15 days fixed + 1 month fixed
POST TILES in homepage POST TILES in homepage
channels.
Once the period where it is highlighted in the Post
Tiles on the home page is over the article will still be € 800 € 1200
visible and accessible as a post on the site.
For more information, contact our advertising department:
adv@tattoolife.com | +39 028322431Why choose us?
... we know this art,
we work for this art,
we love the art of tattooing ...
Thank you
For more information please contact:
MIKI VIALETTO
+39 028322431 adv@tattoolife.com
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