DIGITAL MARKETING TRENDS - Arora Online
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SOCIAL 4 INSTAGRAM 5 FACEBOOK 8 TIKTOK 12 WHATSAPP FOR BUSINESS 13 SNAPCHAT 15 INFLUENCER MARKETING 18 CRM & EMAIL 22 CRM 23 EMAIL 26 WEBSITE 28 GOOGLE 34 SEO 35 GOOGLE ADS 36 GOOGLE BUSINESS PROFILE 37
INSTAGRAM AUTOMATED DIRECT MESSAGING WHAT? Businesses are turning to message automation to manage their communication workload. WHY? Users send over 400 million messages to businesses on Instagram every day. Arora Online will set up all your businesses HOW? auto responses to the product inquiries and customer support requests that pop up.
INSTAGRAM IMPORTANT FOR LEAD GENERATION More businesses are starting to include Instagram WHAT? as part of (or all of) their sales funnel. A key goal for businesses on Instagram should be to boost organic leads and conversions WHY? coming from the platform. Using Instagram Automation has become an essential tool for scaling customer support and lead generation. Arora Online will set up a Story Mentions trigger to automatically respond to DM’s and story HOW? mentions to help your followers feel heard, valued, hugged and eager to engage further.
INSTAGRAM THE RISE OF CLICK-TO-MESSENGER ADS WHAT? Ads you can set up in Facebook Ads Manager. Send shoppers into Messenger instead of to WHY? a landing page. It sees an 88% open rate and 56% CTR. Arora Online can run with it by asking viewers HOW? to DM your business. Tart up the conversation and build brand equity.
FACEBOOK CUSTOMER JOURNEY MAPPING WHAT? The use of a mapping tool is important to track consumers through their online journeys. Gives a clearer picture of the whole customer WHY? journey which allows us to measure the value of individual sales channels. Arora Online will install and use a mapping HOW? tool to allow you to view touch points such as landing pages, posts, reviews, and ads that lead to specific purchases.
FACEBOOK LIVE VIDEOS WHAT? Live video events on the Facebook platform drive awareness and engagement. Facebook Live video views climbed to WHY? 2 billion viewers in 2021. HOW? Arora Online can create and curate the live event.
FACEBOOK PERSONALISED VIDEO ADS WHAT? Personalised video ads are direct video messages sent via Facebook Messenger. WHY? Facebook videos get 135% more organic reach than images. Arora Online can add videos to your digital HOW? marketing efforts.
FACEBOOK MESSENGER CHATBOTS Over 100,000 active Chatbots per month WHAT? communicate within Facebook Messenger on behalf of brands and customers. Chatbots allow for convenient interaction between brands and consumers. They can WHY? provide automated responses to FAQs and minimise marketplace doubt for consumers regarding products and service offerings. Arora Online will make your customer’s HOW? chatbot experience feel as personal and as simple as possible.
TIKTOK SHORT-FORM VIDEO FOR BRANDS WHAT? TikTok is a short form video application that lets people share their videos almost immediately. WHY? Its main audience is heavily focused on Generation Z’s - the audience of the future. Arora Online can curate your entire video ad HOW? campaign from beginning to end and promote via our TiktTok ad account for further sales, reach, traffic - all while doing a dance trend.
WHATSAPP FOR BUSINESS A PRIMARY TOOL FOR BUSINESS Whatsapp for Business is a tool that allows WHAT? businesses to automate the sales process through conversational workflows. WhatsApp for Business provides a platform for mobile customer service and ensures effective, secure customer interactions with organisations. WHY? Whatsapp for Business offers brands the opportunity to conveniently store product catalogues & quick replies to FAQs. Arora Online can assist with the setup of a WhatsApp for Business account tailored to your HOW? needs.
WHATSAPP FOR BUSINESS API CHATBOTS FOR CUSTOMER SUPPORT Customer support chatbots are being WHAT? implemented on the regular for business. WHY? The WhatsApp for Business API incorporates the use of Chatbots for automated feedback. HOW? Arora Online can assist with the setup a chatbot to answer all your businesses FAQs.
SNAPCHAT SPOTLIGHT CHALLENGES With the new challenge feature, creators can WHAT? now earn money on its short-form video platform Spotlight. Rather than rewarding the best performing content, WHY? these challenges encourage content creators to use specific Lenses, sounds, or topics. Arora Online can action influencer campaign strategies for your brand that incorporate use of Snapchat-specific lenses, sounds and trending HOW? content topics in order for your brand to interact more effectively with target consumers on the platform, or generate hype across an additional social touchpoint.
SNAPCHAT SOCIAL LISTENING TOOL It is a platform-specific marketing tool that allows brands WHAT? and marketers to tap into user audiences and observe social behaviour. Snapchat Trends create a beneficial environment for WHY? brands to track new trends and gain insight into topics that are top-of-mind with younger consumers. Arora Online can take advantage of this listening tool to learn what products are discussed and the types of HOW? activities people are taking part in, so we understand how to make your brand stand out from competitors.
SNAPCHAT AUGMENTED REALITY INTEGRATION Snapchat stands out with new augmented reality formats WHAT? that make it easy for brands to generate direct sales. Snapchat is a market leader in the way it incorporates WHY? augmented reality into its offering, making it a far better sales platform, in this regard, than its competitors. The role of social commerce, where content shared on the network can be closely connected to purchases is a top priority for brands. Arora Online can create a HOW? sales environment for your brand within Snapchat and create a unique, audience focused environment focused on AR-integrated filters for commerce or even generating awareness.
INFLUENCER MARKETING
INFLUENCER MARKETING DATA-DRIVEN MARKETING WHAT? Quantifiable data driven returns on influencer marketing. The more money brands invest in influencer marketing, the more important the ROI becomes. Data is invalua- WHY? ble to us when it comes to consulting with brands on the KPI’s that matter to them. We use that data to identify the influencer accounts that will help you achieve those KPI’s. Arora Online will take a data-informed approach to inform HOW? your next influencer marketing campaign.
INFLUENCER MARKETING DECONSTRUCTING THE INFLUENCER MARKETING SILO Make a bigger impact by understanding that influencer WHAT? marketing should not exist as a silo function in the marketing mix. If we fail to give it a meaningful place within our WHY? marketing mix we will generally be waving goodbye to some of its greatest benefits. Arora Online will maintain a holistic understanding of how influencer marketing ties into your other marketing HOW? channels which informs and augments your larger strategic goals.
INFLUENCER MARKETING CROSS-CHANNEL CAMPAIGNS Cross-channel campaigns have become non-negotiable WHAT? for brands in order to meet consumers where they are. The average social media user adopts more and more plat- forms into their daily use. Cross-channel campaigns are WHY? therefore critical to show relevant content between apps including Facebook > Youtube > Instagram > TikTok. Arora Online will curate change to create a cross-channel campaign that grabs the viewer’s attention directly, HOW? entertains them, and most importantly, rides the waves of current viral trends.
CRM & EMAIL
CRM AI IS BECOMING A KEY PART OF YOUR CRM Artificial intelligence (AI) helps companies automate WHAT? routine tasks, deliver fast responses to customers and provide accurate insights to sustain business growth. Companies are relying on AI automations to reach bulk consumer audiences in a more relevant way across various digital touchpoints. This method saves time and WHY? minimises disconnect between marketers. Consumer profiles are updated with personal information that can drive engagement and help identify audience interest in specific brand offers. Arora Online can strategise with our partners to create a CRM experience that is relevant to your business and HOW? allows marketers to engage with consumer audiences more effectively.
CRM LOWER BARRIERS FOR FIRST-TIME ENTRY Many businesses are able to utilise CRM tools to attract WHAT? new customers due to various options being cheaper and more accessible, or relevant for small-to-large businesses. CRM tools allow marketers to engage with customers and keep communication relevant, by storing and organizing WHY? information about consumers, in a way that helps your business build stronger relationships with them. Arora Online will craft CRM strategies into the HOW? overriding strategy in simpler, better, faster ways to win new customers’ business, and keep them happy.
CRM TECH STACKS ARE BECOMING SMALLER Tech stacks are a combination of programming WHAT? languages, frameworks and tools that developers use to build web and mobile apps. A cheaper and more condensed stack reduces cost, and minimises hassle when creating frameworks for WHY? websites and apps, as well as saves time when loading information and running app-specific features. Arora Online will create more integrations and two-way HOW? syncs to ensure that contact data is always updated across all apps.
EMAIL INTEGRATING INTERACTIVITY Businesses are incorporating interactive features to create WHAT? a more engaging experience for consumers when reading emails and newsletters. Interactive elements make your emails more enticing and encourage prospects to engage with future emails. Not WHY? only are they more engaging, but they can also be used to simply convey a greater amount of information, and in a more condensed format than traditional, static emails. Arora Online can make mailers engaging by incorporating HOW? techniques to manipulate users without having to visit another page and leave their inbox.
EMAIL FOCUSING ON MOBILE WHAT? On average, users open 66% of emails on mobile devices. Desktops and laptops have seen a decrease in popularity for completing business tasks, due to individuals being on the go, or prefering the versatility of a more portable de- WHY? vice. This development means more users depend on mo- bile devices to sift through their inboxes and determine what’s worth their time. Arora Online will ensure your emails appear and function correctly on mobile devices. Make use of a responsive HOW? design for your emails, so they adapt to the device a subscriber is using.
WEBSITE
WORDPRESS ADOPTION IN LARGE BUSINESSES WordPress allows all contributing parties to add content, WHAT? media, manage and play a role in the functionality of their company’s website. WordPress is a potent content management system that even the largest of companies rely on to power their WHY? websites, including: - BBC America - Mercedes-Benz - The Walt Disney Company - Vogue Much like Beyoncé, whose energy smashes into your soul, HOW? Arora Online will smash your website into WordPress so that you can effectively reach your audiences.
WORDPRESS DRAG-AND-DROP PAGE BUILDERS Use Drag-&-drop page builders without calling WHAT? in the whole reno team. Drag-&-drop helps you see exactly what your page will look like when the edits are WHY? made. And offers beginners the option to construct without the need for programmers or developers. Arora Online can action installing popular drag HOW? and drop plugins for your WordPress website after it is built.
WORDPRESS E-COMMERCE PLUGINS WooCommerce + WordPress’s = run your WHAT? business more effectively and improve your online sales with legitimate customer service. • Ease of use with payment gateways. WHY? • Inventory maintenance. • Immediate customer support and assistance. HOW? Arora Online can action the integration of e-commerce into your site with ease.
WORDPRESS AUGMENTED REALITY Improve how people shop online by adding a WHAT? computer-generated image over a photograph or real world view. Use this technology in your e-commerce WHY? website to provide customers with a more functional look at the products and it’s cool... Be cool. Arora Online can action the use of a simple HOW? plugin for WooCommerce for users to interact seamlessly with websites using AR.
WORDPRESS VOICE SEARCH Siri, Alexa, and other voice-activated search assistants are growing in popularity so quickly that WHAT? by 2025, you may as well voice search constantly. Consider how you can leverage WordPress’ SEO WHY? features for voice search optimization to drive traffic to your site. Arora Online will intercept the spoken words of searchers by using keywords that relate to how HOW? people speak versus how they type, as well as generate content that match questions your audience is likely to ask when searching.
SEO LONG-FORM DRIVES ENGAGEMENT WHAT? Long-form content gets more traffic and more shares than short-form content. WHY? This will keep readers engaged and have your site rank higher in search results. Arora Online will captivate your audience by HOW? crafting a thrilling long-form content strategy and implementing it.
GOOGLE ADS A NEED FOR FIRST-PARTY DATA Facebook, Google, and Apple limit the data available to WHAT? digital advertisers, so we need to use first party-data (cookies and add milk for love and other drugs.) WHY? You need the data for CRM, lead generation and well… data. Arora Online will allow ethical & legally-compliant cookie policies to pop up in order to collect data like: • Names and email addresses of people who fill out forms or contact you through your website. HOW? • People who’ve registered an account, made a purchase, etc. • Existing clients, customers, partners, or leads. • Place integrations between various systems so we can extract, share, and act on the insights your business needs. • Use Google Ads, chatbots, and even newsletter/ mailing list sign-ups.
GOOGLE BUSINESS PROFILE THE NEW GOOGLE MY BUSINESS Business profile is a free listing from Google, and allows you to provide details and photos of your business, WHAT? including your location, services, and products. It is also the first thing your customers see when they search for your business. Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. Business Profile WHY? helps ensure that people find your business when looking for products and services like yours in their local area. Let Arora Online deal with the fuss of setting up and verifying your Google Business Profile and listing. HOW? We’ll even maintain the listing to keep your business discoverable and at the top of searches, ‘cause… amazing.
THANK YOU CONTACT US: info@aroraonline.co.za +27 82 553 1031 FOLLOW US:
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