MEDIA KIT 2023 - Training Industry
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MEDIA KIT 2023
WE MAKE CONNECTIONS.
Training Industry has a passion for making connections. We cultivate
high-value conversations between learning and development (L&D)
solution providers and our highly engaged community of corporate
L&D leaders and decision makers. These conversations benefit the
entire training industry by surfacing challenges, sharing innovations
and communicating rapidly evolving best practices.
AT OUR CORE
AT YOUR SERVICE
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |2
AT OUR CORE TRAINING INDUSTRY | 2022 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |3
TRAINING INDUSTRY IS THE MOST
TRUSTED SOURCE OF INFORMATION
ON THE BUSINESS OF LEARNING.
We are a global network showcasing diverse perspectives and ideas
on the business of learning, and we are recognized as the most trusted
resource for connecting L&D leaders with providers of corporate training
products and services. Learning leaders trust us to report best practices,
pinpoint top training companies and provide research-based professional
development tailored to their needs.
Our data-driven understanding of the corporate training market and
our award-winning creative expertise enables us to assist learning
organizations with developing targeted marketing campaigns that
continuously fill their sales funnel at every level.
More than 10M annual interactions with
professionals actively seeking L&D
solutions and best practices.
We work with select companies seeking
to make purposeful connections with
learning professionals across the globe.
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |4
OUR AUDIENCE
Learning leaders come to TrainingIndustry.com seeking information
to develop and manage training programs, to improve business
performance and for their own professional development.
370K+
WEBSITE VISITS
#
1
SEO RANK FOR
SERVED PER MONTH CRITICAL KEYWORDS
Source: Google Analytics, 2022
Professionals reach us when they are actively searching for training
vendors or solutions to solve business problems. Our organic reach
includes both those who are new to the training function and
established L&D professionals.
TOP 3 ORGANIC SEARCH RESULTS
TrainingIndustry.com consistently places in the top three
organic search results for hundreds of search strings related to
corporate training, instructional learning and training services.
4.3M+
UNIQUE SESSIONS
6.7M+
PAGE VIEWS
5:47
AVERAGE TIME
50K+
WEBINAR VIEWERS AND
PER YEAR PER YEAR ON SITE ATTENDEES PER YEAR
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |5
OUR AUDIENCE
BY JOB TITLE
Training Industry subscribers are L&D professionals
seeking to improve their organization’s performance TRAINING INDUSTRY SUBSCRIBERS ARE TRAINING
through learning. They rely on Training Industry DECISION-MAKERS. (MANAGERS AND ABOVE)
newsletters, webinars, events, podcasts, articles,
33% | Managers
and other resources to stay engaged with the latest
28% | Instructional designers and other professional roles
trends and developments in corporate training.
21% | Director and VPs
18% | C-level professionals
BY REGION
240K+
CORPORATE TRAINING 71% 13% 10%
AMERICAS EUROPE ASIA
PROFESSIONALS IN OUR
SUBSCRIBER AUDIENCE.
L&D LEADERS FROM
100%
OF THE FORTUNE
500 LISTEN TO US.
4% 2%
AFRICA OCEANIA
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |6
OUR CONNECTIONS
In 18 years, our goal has not changed: To provide the information, professional development and resources
needed to successfully manage the business of learning. What has changed, however, is our commitment to
bridging the gap between information and people — on both sides of the L&D market. We believe that well
connected practitioners at all levels make better decisions, lead more successful organizations and strengthen
the training market as a whole. In that light, we are committed to making our connections, your connections.
TRAINING INDUSTRY GENERATES
14+ YEARS
Original industry research
MORE THAN 10 MILLION INDUSTRY and reports.
INTERACTIONS EACH YEAR.
Our award-winning trade
publication, Training
Industry Magazine.
450+
global contributors
producing 60+ OUR AWARD-WINNING PODCAST
original articles Hundreds of THE TOP 20 features timely interviews with
published live virtual events Training industry experts that tackle
each month on produced Companies pressing challenges and raise
TrainingIndustry.com. since 2009. Lists™ important conversations.
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |7
AT YOUR SERVICE TRAINING INDUSTRY | 2022 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |8
OUR APPROACH
Our team offers learning organizations extended marketing support to enhance their marketing
initiatives. We are dedicated to building awareness for your products and services and to
increasing engagement with your brand. We do this successfully every time by executing our
five D’s approach to bridging lasting connections.
DISCOVER DIAGNOSE DECIDE DELIVER DEBRIEF
We meet to We personally We agree on a We do a great We reflect,
understand and present the right solution specific job and exceed debrief, and if
listen to what recommendation, to your needs. expectations. we missed, we
is important based on our make it right.
to you. expertise.
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM |9
RESEARCH DISCOVERY SERVICES
A DEEP UNDERSTANDING OF YOUR ENGAGE IN DISCOVERY TO HONE YOUR STRATEGY
BRAND, YOUR BUYER AND YOUR
POSITION IN THE INDUSTRY. Have clear direction for Learn how your product
your marketing efforts or solution compares with
The discovery process fosters discussion and moving forward. best practices in L&D.
alignment around who you are as a company, your
business goals and objectives, where you want to
be and your organization’s performance compared Strategic alignment around Gain market context for what
against your competitors. who you are as a company the competition is doing and
and where you want to go. how to differentiate.
We provide market insight into the L&D landscape
and key recommendations to improve your go-to-
market strategy. KEY STATISTICS ABOUT THE TRAINING MARKET
The discovery process will improve your
understanding of your buyers and the challenges
they face, providing you the information you need $386.5B $179.4B
to have clear direction and alignment to move your TOTAL MARKET SPENDING NORTH AMERICAN SPENDING
organization forward.
$105.1B
EXTERNAL GLOBAL SPENDING
2022 estimated annual totals. Source: Training
Industry, Inc. research
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 10RESEARCH DATA-DRIVEN CONTENT FOR THOUGHT LEADERSHIP
TRAINING INDUSTRY RESEARCH REPORTS
A successful marketing campaign requires compelling
thought leadership content. Training Industry’s research
reports offer a turn-key solution to align your brand with
industry-leading insights. All report topics are audience-
vetted and reflect what matters most to learning leaders.
Sponsor a report to enhance your presence as a thought
leader in your area of expertise and generate new leads for
your organization.
We can help you build out your complete Training Industry
research report campaign by incorporating content and A FEW OF THE COMPANIES WE HAVE PARTNERED WITH:
channels such as:
• Webinar presentations.
• Targeted email delivery.
• Article publication.
• Infographic development and distribution.
• Print and digital advertisements.
• Podcast features.
SPONSORSHIP OPTIONS INCLUDE
LEAD GENERATION | DISTRIBUTION RIGHTS | CUSTOM SPONSOR MESSAGE
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 11CREATIVE SERVICES
AWARD-WINNING CONTENT TO CREATIVE SERVICES WE OFFER
FUEL YOUR LEAD GENERATION
EFFORTS.
ANIMATION LANDING PAGES
Our award-winning art director, subject matter
experts and graphic designers work with your
objectives in mind to develop original content for
your brand. Use this content to initiate and sustain CASE STUDIES MICROSITES
conversations with your prospective customers.
We will transform your existing materials, research
and data into a compelling story.
E-BOOKS MODELS
EDITORIAL CONTENT PRINT DESIGN
INFOGRAPHICS SALES SHEETS
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 12CREATIVE SERVICES CREATING ENGAGING CONTENT FOR CORPORATE TRAINING LEADERS SINCE 2005. TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 13
DELIVERY EMAIL MARKETING
DELIVER YOUR CONTENT TO THOSE WHO WILL
BE MOST RECEPTIVE TO YOUR MESSAGE
Targeted delivery of your content to the Training Industry audience provides a
high level of engagement with those most receptive to your message.
Our team will advise on the content, targeting and timing of your message to
ensure the best possible results.
O R M E RS
TOP PERF
h value
Include hig
FOR EACH DOLLAR SPENT ON EMAIL e e-books,
content lik
ic s or white
MARKETING, THE BUSINESS GAINS infograph
drive new
$38
papers to
ons.
conversati
Source: Hubspot, 2020
15K
AVERAGE SEND
150-185
LEADS PER EMAIL
1-3%
CLICK-THROUGH RATE
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 14DELIVERY WEBINARS
THOUGHT LEADERSHIP WEBINAR Build your stature as a thought leader and
generate high-value, self-qualified leads. Our
Showcase your brand as an expert. production team will handle project management,
event website landing pages, registration forms
and emails. Our experienced producers will
550
REGISTRANTS PER LIVE
58% 34%
AVERAGE
INDUSTRY
BENCHMARK
ensure seamless execution of your event.
Receive a detailed report of registrants and
WEBINAR ON AVERAGE ATTENTIVENESS
attendees after the event. Continue to receive
incremental leads from your on-demand webinar
30-40%
OF REGISTRANTS ATTEND
75-100
VIEWERS OF EVENT
for a full 12 months!
THE LIVE EVENT RECORDING
O R M E RS
TOP PERF
PRODUCT DEMONSTRATION WEBINAR motions
Begin pro
eeks
a full six w
e live
Showcase the features and AVERAGE prior to th
webinar.
80-150
capabilities of your product.
Attendees who join demo
webinars are actively evaluating REGISTRANTS PER LIVE DEMO
products or solutions like yours.
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 15DELIVERY WEBSITE ADVERTISING
Expand the reach of your campaigns and generate incremental
qualified leads by advertising on TrainingIndustry.com.
BANNER ADVERTISING ON
TRAININGINDUSTRY.COM
Your advertisements are integrated into our fully responsive website.
Run of site or specific topic placement options available:
RUN OF SITE
Placements distributed
across all pages and topics.
TOPIC TAKEOVER
.15-.20%
CLICK-THROUGH RATE
Banners run with majority
R M E RS
share of voice on the TOP PERFO
topic area of your choice. Keep a simp
le
Available as standard display n w it h a
desig
r ca ll to ac tion
banners or with pop-up clea
p of
targeting to
advertisements. funn el le ad s.
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 16DELIVERY DIGITAL MAGAZINE ADVERTISING
50K+
Associate your brand with our premier content. Multiple digital ad
placement opportunities in Training Industry Magazine and on magazine
webpages.
SUBSCRIBERS
CALENDAR
Winter 2023 Summer 2023
Ads Due: December 15, 2022 Ads Due: May 15, 2023
Spring 2023 Fall 2023
Ads Due: March 15, 2023 Ads Due: August 15, 2023
AWARD-WINNING
A | S | B | P| E A | S | B | P|E A | S | B | P|E
Fostering B2B editorial excellence Fostering B2B editorial excellence Fostering B2B editorial excellence
American Society American Society American Society
of Business of Business of Business
Publication Editors Publication Editors Publication Editors
2018
Cross-Platform 2017 National 2017 Regional
Package ONLINE ONLINE
of the Year Award Winner Award Winner
Top 10 Award
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 17DELIVERY PODCAST SPONSORSHIP
The Business of Learning is an award-winning monthly
podcast highlighting a specific issue or trend affecting the HOUSE CUSTOM
corporate learning professional.
• Your ad featured in • Your ad featured in a special
multiple episodes for brand episode for brand awareness.
awareness. • Your guest speaker(s) and
your selected topic.
BOTH
CTICE
B E ST PR A
ue offer • 30-second recorded advertisement recognizing sponsor’s brand
Put a uniq e
co u n t co d
(like a dis a c c ess and key messaging.
si ve
or exclu
nt piece) • Email push with sponsor logo, blurb and link included in podcast
to a conte
ra te more
to gene email to Training Industry subscribers (20K+ distribution).
leads.
• Episodes generate 1,500+ listens in the first six months.
FEATURED PODCAST GUESTS
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 18EVENTS TRAINING INDUSTRY CONFERENCE & EXPO (TICE)
PERSONAL CONNECTIONS THAT BUILD
YOUR BUSINESS.
The Training Industry Conference & Expo (TICE) is designed
around the principles of knowledge sharing and collaboration.
TICE provides both virtual and in-person opportunities to build
personal connections with buyers of learning and development.
As a sponsor, you will meet thought leaders and training
professionals who have a desire to explore what’s next in learning
and development and the decision-making authority to act on it.
WHO ATTENDS?
30%
SENIOR L&D LEADERS
38%
TRAINING MANAGERS
7%
INSTRUCTIONAL DESIGNERS
21%
COORDINATORS & SPECIALISTS
4% JUNE 27-29, 2023 | RALEIGH, NC
OTHER
OCTOBER 4-5, 2023 | ONLINE
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 19EVENTS LEADER TALKS
EVENT DATES
Training Industry Leader Talks feature executive perspectives
from training supplier companies, offering you a platform to JANUARY 26
showcase your knowledge and share insight. The live online Make Hybrid Learning Work
event is expertly produced and offers an opportunity to
FEBRUARY 9
position you and your brand as industry experts. Building a Human-centered Workplace in 2023
FEBRUARY 16
Sales Enablement Strategies
MARCH 2
PAST LEADER TALKS Personalization and Learning Pathways
MARCH 30
TOPICS LEADS GENERATED
Creating Your Learning Strategy
Sales Training and Enablement 747
Learning Technologies 1,049 OTHER TOPICS WILL INCLUDE:
Strategy 1,126 • Coaching and Feedback • Leadership Training
• Selecting Learning Technologies • Developing eLearning
Workforce Development 1,130
• The Learner Experience • Measuring the Impact of L&D
Leadership 1,178
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 20EVENTS CONVERSATION SERIES
2023 CONVERSATION TOPICS
PEER-TO-PEER PANEL DISCUSSIONS
PROVIDING ACTIONABLE ADVICE BASED FEBRUARY 23
Hybrid Learning: Where Are You Now?
ON REAL-WORLD EXPERIENCE.
MAY 25
Global Perspectives on Training
Representing prominent brands and highly effective organizations,
our speakers share their experiences and best practices. The live SEPTEMBER 21
event is expertly produced and moderated by a Training Industry, Skills Mapping
Inc. subject matter expert. This turn-key sponsorship opportunity
DECEMBER 14
will build awareness for your brand and generate an average of Making Learning Stick
850+ new leads.
Limited sponsorship opportunities available.
SPONSORSHIP INCLUDES:
LOGO ON ALL
MARKETING
MATERIALS
COMPANY
INFOMERCIAL
OR SLIDE
850+
REGISTRANT REPORT
ON-DEMAND
LEADS
POST-EVENT
EMAIL PUSH
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 21CONTACT US
BRING US YOUR IDEAS. YOUR CUSTOMIZED CAMPAIGN
IS JUST A CALL OR CLICK AWAY. LET’S GET STARTED.
OUR TEAM IS READY TO HELP YOU:
• Understand your place in the market or gain insight to support
L&D initiatives.
• Define a message that resonates with the corporate training audience.
• Develop content that reinforces messaging.
• Reach corporate training buyers to build the sales funnel.
KRISTIN BOLDUC LINDSAY GOODMAN BERT HART ALEX DAVIS
Managing Director Director of Sales Director of Sales Director of Sales
of Sales
CONTACT US
sales@trainingindustry.com | 919.653.4990
TRAINING INDUSTRY | 2023 MEDIA KIT | WWW.TRAININGINDUSTRY.COM | 22You can also read
