2021 Sponsorship Opportunities - Atlanta Jazz Festival
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2021 Sponsorship Opportunities
mission
The mission of the Atlanta Jazz Festival is to expose and entertain a diverse
audience of jazz aficionados, young jazz enthusiasts and aspiring musicians, to the
rich heritage and variety of jazz as an authentic form of American music.
2
overview
The Atlanta Jazz Festival is regarded as one of the largest FREE jazz
festivals in the country. The annual celebration of music, culture
and art of jazz will be held Labor Day Weekend in 2021, with an
outdoor festival featuring jazz artists from all over the world.
Festival Extensions Include:
• 2 Featured Event Stages
• Jazz 101 Workshops
• Marketplace Vendors
• Food Vendors
• Kids Zone
• Mayor’s VIP Hospitality Lounge
• Oak Hill Lounge
• Artist Village
DATE LOCATION ESTIMATED ATTENDEES
September 5-6, 2021 Piedmont Park 150,000+
Atlanta, GA 3
attendee profile Aspiring a growing community
100,000+ 34%
were first time visitors
60%
live in the city of Atlanta
Attendees
39% 26%
have attended came specifically to Atlanta for the
between 1-5 years festival
The festival continues to grow and
retain its audience each year: 12% 11%
have attended were vacationing in Atlanta and decided
between 6-10 years to visit the festival
of the attendees were first
time visitors who primarily
34% heard about the festival 14% 3%
through social media. have attended were in Atlanta on business or some
between 11-15 years other reason
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demographics
demographics Aspiring a diverse community
age ethnicity gender education
60%
21% 61% female
18-30 Black or African 68% 89%
American
34% 19%
30-45 White or Caucasian of attendees have of attendees have
40% a college degree completed some
7% college
male
30% Hispanic or Latino
46-60
17%
prefer not to say
15%
24% 44% 21% 11%
60+ 13% post college completed high school
other graduate graduate some college graduate
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public relations
Our website visitors enjoy exploring atlantafestivals.com
during the 31 Days of Jazz
Robust national, regional, and local media coverage reached an audience of over 295.8 million people.
Print coverage received more than 309,000 impressions.
Online coverage resulted in more than 295,500,000 impressions.
The festival secured more than 25 broadcast radio and TV interviews or coverage.
March 2019 visits May 2019 visits
3,512 unique users 40,021 unique visits
4,356 total visits (9.42% increase over May 2018), 56,531 total
visits (10.46% increase over May 2018)
April 2019 visits May 2019 page views
9,393 unique visits 330,916
11,504 total visits (1.44% increase over May 2018)
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mobile channel digital
atljazzfest.com
4,709 6,719 Most Popular Tabs Clicked:
unique visits total visits May 26: 2,732 clicks Most Popular Links:
May 25: 2,657 clicks Festival Map: 274 clicks
2:36min Most Popular Date:
Saturday May 25
Festival Weekend: 2,063 clicks
Festival Map: 1,421 clicks
31 Days of Jazz: 997 clicks
Survey: 99 clicks
Instagram: 74 clicks
avg. time spent With 1,964 visits
social media
audience preferred social media platforms:
64,329 6,618
facebook page likes instagram followers
8,962
twitter followers
7
The festival’s comprehensive marketing campaign combined a mix of traditional media
advertising with social media, digital marketing and outdoor campaigns.
The marketing campaign is valued at about $275,000 and
garnered an estimated 13 million impressions.
print digital outdoor radio
$35,000 $71,000 $150,000 $18,000
ad value ad value ad value ad value
733,000 457,000 11,500,000 200,000
circulation impressions impressions impressions
ArtsATL.com 20 MARTA Bus Banners WCLK
Atlanta Intown Creative Loafing Hartsfield-Jackson Airport Signage GPB
Atlanta NOW JazzTimes 200 Street Pole Banners
Creative Loafing MARTA Digital Billboards
InSite Magazine InSite
JazzTimes Outfront
Atlanta Voice
QWEST TV
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Sponsorship Opportunities
9
2021 ATLANTA JAZZ FESTIVAL SPONSORSHIP OPPORTUNITIES Sponsorship Tiers Presenting Powered by Major Contributing Partner $150K+ $50-$150K (50,000-149,999) $30-$50K (30,000-49,999) $15-$30K (15,000-29,999) $5-$15K (5,000-14,999) May Include: • Festival naming rights May Include: May Include: May Include: May Include: • Category exclusivity • Category exclusivity • Category exclusivity • Onsite Activation • Onsite Activation • Onsite Activation • Onsite Activation • Onsite Activation • Banner Placement *Vendor both fees apply • Sponsor (1) Event Stage • Sponsor (1) Event Stage • Banner Placement • Logo Inclusion • Logo Inclusion • Banner Placement • Banner Placement • Vertical Inclusion • Mayor’s Hospitality Lounge • Vertical Inclusion • Vertical Inclusion • Logo Inclusion Passes • Logo Inclusion • Logo Inclusion • Media Plan Inclusion • Media Plan Inclusion • Media Plan Inclusion • Mayor’s VIP Hospitality Lounge • Mayor’s VIP Hospitality Lounge • Mayor’s VIP Hospitality Lounge Passes Passes Passes Final benefits subject to change pending commitment 10
2021 ATLANTA JAZZ FESTIVAL SPONSORSHIP OPPORTUNITIES
New in 2021! – 2 Event Stages | Jazz 101 Workshops
MEADOW (MAIN) OAK HIL L STAG E JAZZ 101 WORKSHOPS
STAG E
$100K $75K $25K
11à la carte opportunities
Verticals Commitment
Kids Zone $35K
Mayor’s VIP Hospitality Lounge $30K
Jazz 101 Workshops $25K
Oak Hill Lounge $25K
Artist Village $7.5K
*naming rights apply for verticals
Vendor Booths Commitment
10 x 10 $5K
10 x 20 $6.5K
20 x 20 $8K
20 x 30 $10K
*non-profit min. spend $3.5K
12Appendix
brand activation
Boost Mobile Publix Georgia Natural Gas
Coca-Cola Bottling Co. Crook & Marker SmokeFree ATL 14brand activation
Lasik Vision Institute State Farm Diamond Resorts
GPB Media Fontis Jazz 91.9 WCLK 15our past sponsors
16See you there!
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