2021 Media Kit - THE INDUSTRY'S BUSINESS NEWS & INFORMATION RESOURCE - Floor Covering Weekly
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2021 Media Kit
FCW Editorial and Sales Headquarters
300 W. 57th Street
New York, NY 10019
(212) 649-7981
THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE
FLOOR COVERING WEEKLY
The Industry's Leading News & Information Resource
JANUARY 20, 2020
• $4
NO. 2
Destination
Florida
|
VOL. 69
Floor Covering Weekly (FCW) has been the industry’s leading source for the latest F L O O
R C O V E
R I N G
W E E K
L Y
The 2020 Retail
7 unique strateg
Road Trips began
ies
in Florida with
& marketing efforts.& struggles, merchandising
news and information for nearly 70 years. What has kept this brand at the top? A
Stories start on
ISTHUnERterFACnEaEtiVonal
page 48.
N RESO URCE
deep commitment to serving the floor covering specialty retailer drives us every
2020
day. From the latest news and trends to successful business strategies, sustainability
& INFOR MATIO
stories, product innovation, technology and more, FCW delivers content that is ENT
BUSIN ESS NEWS
aimed at helping retailers thrive in today’s competitive environment.
THE INDUS TRY’S
Our independent Readership Survey, conducted by a third party every few years,
consistently shows that FCW is the most meaningful publication to the flooring
FCW’S DEALERS’
industry. The data, in fact, reports FCW as the No. 1 publication for its integrity, BEGIN ON PAGE
STOPPING THE
CHOICE NOMINEE
14
BLEED
S
SOLVING THE INST
respect, relationships and meaningful content.
ND ALLA
ON THE REBOU TION CRISIS
JUNE 8, 2020
• $4
State by PAGE
state,
g
68
manufacturin
MONEY toWELL SPE
& retail begin
2020 INVE STMENTS PAGE NT
NO. 12
reopen at varying
paces. Stories
FRO 64
M plans,
about CLIC KS TO BRICKS
SHO PPINGg
ses and
where floorin 360 PAGE 60
proces
|
FCW is also the most relevant for today’s environment. In addition to 24
SURVIVI NGtoday across
VOL. 69
stands
SURFACES & MOR
the country begin
page 6.
E!
L Y on
W E E K
R I N G
C O V E
information-packed issues, we produce nine Floor Covering 101 Guides to assist
R
F L O O
the retail sales associate (RSA) in the selling process. In 2020, the Guides included THE
COMMERCIAL
N RESO URCE
Rigid Core, Hardwood, Tile & Stone, Laminate, Waterproof & Water-resistant,
Carpet, Flexible LVT & Sheet Vinyl, Installation and Digital & Software. Each was ISSUE 2020
& INFOR MATIO
developed to provide clarity in the ever-changing floor covering product segments.
BUSIN ESS NEWS
We continue to be at the forefront of information and education.
THE INDUS TRY’S
Look to us to help you tell your story. Through our Custom Content program, which struction Brac es
CommercialEXPECon
includes multi-page booklets to one-page pieces, our editors will work with you to portfolio of commer
cial brands —
Engineered Floors'flooring solution for every
EFContract, J+J
contract market
Flooring
need. See story
DOWNTURN
CTED IN WAKE
By Sharyn Bernar
d
OF COVID-19
COVID-19 global
pandemic is taking
an economic toll
on all
many states’ stay-at-
uniquely craft your message.
from EF Contrac
t. [Atlanta] The restaurants. While all over,
a
and Pentz — has 18. Pictured here is Kinetex y, from retail to could be seen
page sectors of the econom d construction and busy crews cial
beginning on downturn in commer
home orders exempte predict a significant future
experts from.
several industry take years to recover ction market
for
tion, a dip that could be a tough constru
construc g, it’s going to ctConnect. “I
JULY 27, 2020 “Generally speakin chief econom
ist for Constru [when
• $75 Alex Carrick, where they were
some time,” said just go back to
that things will
think the thought wishful thinking.”
NO. 16
Univers ity’s Joint
] is fellow at Harvard
there is a vaccine page 9
Baker, senior research Continued on
Echoed Kermit
Each print issue and every custom piece is also delivered digitally making sure we
|
VOL . 69
are everywhere our readers want us. Each of these also live on our robust website F L O
O R
C O V HOME PRO
E R I
which is active with news and features, including online-only content, and stories
N G Harvard’s JECTS & THE PAN
W E E Kermit Bake DEMIC
K L Y consume
r househol r reports that
improvem ds
ents. Read are ready for
all about
it on page
from our trusted partners.
3.
OUR CE
THE STATISTICAL
TIO N RES
2019
REPORT
INFO RMA
And to make sure we are providing the very latest information, FCWdaily U.S. FLOOR COV
ERING SALES:
$27.62 BILLION
NEWS &
(IN MANUFACTU
RERS’ DOLLA RS)
e-newsletters are delivered each morning with the day’s news and feature stories
UP +1.1% FROM
2018
BUSINE SS
written with our readers in mind, often tackling the tough topics.
USTRY’S
THE IND
CARPET & ARE 41.0%
FCW gets social too — you can find us on all platforms including Facebook,
A RUGS
$11.32 BILLION
17.4% 14.1%
Linkedin, Instagram and Twitter. Our thoughtful, provocative and inspiring SEPTEMBER 21, 2020 • $4
LVT CERAMIC
FLOOR & WALL
$4.80 BILLION TILE
$3.89 BILLION
NO. 20
19
posts have built a community that leads in industry engagement.
13.0%
NO.
HARDWOOD 5.5%
STONE
||
$3.58 BILLION
69
VOL. 69
$1.53 BILLION
week
The NFA gathers here in Savannah this
4.8%
VOL.
to share best practices, see new product and,
VINYLmost
SHEimportantly, 3.2%
network
ETSee stories
with each other and
C O V E R I N G W E E K L Y suppliers. LAMINATE
beginning on page 4.
F L O O R
$1.32 BILLION
Rounding out our many capabilities is the all-new FCWLive featuring video
$898 MILLION
1.0%
WORLD
OTHER RESILIEN
T
interviews with industry leaders, retail store tours, installation and education
$282 MILLION
MARKETPLACE 2020
& INFORMATION RESOURCE
modules and a look at the latest in style and design.
Why count on FCW for your industry information? Our reach is unparalleled, our
THE INDUSTRY’S BUSINESS NEWS
team deeply dedicated, our creativity cutting edge and our devotion to your
success steadfast.
TIONAL INTERESTS
22
INTERNA
GLOBALLY INSPIRED FLOORING DESIGNS
Amy Rush-Imber Marazzi’s Zellige Collection is made
Italy plant. The 4˝≈ 4˝ tiles are made
Moroccan handcrafted tile work.
in the company’s Sassuolo,
to replicate ancient LVT’S WORLDWIDE 14
INNOVATIONCHINA
Editor in Chief
VINYL BRANCHES OUT BEYOND
12
TILE AROUND THE WORLD
Floor Covering Weekly IMPORTS IN THE8
AGE OF COVID
SHUTDOWNS
POWERING THROUGH WORLDWIDE
FLOOR COVERING WEEKLY S' UNIQUE CAPABILITIES
PRINT & DIGITAL WEBSITE
24 61,000 Average viewers per
Number of print issues per year plus
month on FCW1.com.
our digital edition and 9 all-new
Floor Covering 101 Guides.
e-newsletters delivered
six days a week with a 25
percent open rate.
PRODUCT
CUSTOM CONTENT
→ Custom content developed for you by
SPOTLIGHT
our editors receives the industry’s highest Delivered digitally with an
average open rate of 28 percent.
SOCIAL
average open rate of 23 percent. Custom
print projects include Value-adds such as
exclusive digital delivery, a home on our
5.4K
LIKES ON FACEBOOK
website and social posts.
FCW’s dedicated web editor keeps our
social presence
robust. With more than 23,000 follow-
Main Street ers, including 12.2K on LinkedIn and
IAL
ADVERTOR
Best-in-Class on
ADVERTORIAL
Philadelphia Commerc
ial has it all: products,
services & solutions
WORLDWIDE STYLE-MAKER
6.6K on Instagram, FCW has the highest
ductivity, commitment to its clientele
Amy Grupo provides quality porcelain tile & flooring products
to and transparency, among others. And no
By Morgan Bulman referring a customer
When it comes to
Main Street, the RSA
can’t go wrong in
quality products,
Philadel- around the globe matter the task, the company keeps its
Renowned for delivering portfolio, offering By Ryane DeFalco mission top of mind. “Our core values fo-
Philadelphia Commercial. extends beyond its cus on business commitment with part-
“Best-In-Class” promise to technical ad-
phia Commercial’s and custom capabilities [Vĩnh Phúc, Vietnam] Amy Grupo ners, bringing values for our partners
tailored solutions network of knowledgeable
top-rate service from not to mention a is an innovator in the making. Estab- and employees,” Tuan Dai shared.
and maintenance, notice.
vice as well as care upon at a moment’s lished just five years ago, the company
for the RSA to call what sets Philadel-
sales reps available Compromise,” is is spearheading the restructuring of Trends & Technology
“Flooring Without passionate about
level of engagement than any other
Its brand standard, – the company is global supplying sources. When the The technological advancements
apart from the competition budget, timeline or style. company began in 2015, China was
phia Commercial space, found overseas have created quite the
a range of solutions for any the major international player, espe-
delivering opportunity for Amy Grupo. While it
cially in the tile category. But now, is based here in Vietnam, the compa-
for our custom-
Best-in-Class serviCe that offer real solutions more and more flooring products are ny utilizes the latest and greatest tech-
quality products Commercial
“It all starts with products at Philadelphia the being made and sourced from outside nology from around the world. “We
legacy of Best-in-Class industry. However,
ers. We’ve had a our brand in the China. And Amy Grupo is taking the invest in the most updated technology
we’ve built around products as well,”
offered
and value the trust have beautiful, quality perfect perfor- opportunity to establish itself as a pi- and R&D by working with big tech-
“That’s why we Mix collection promises
majority of our competitors at Shaw Industries. oneer and put Vietnam on the map Porcelain tile by
floor covering publication.
marketing manager a total value Carpet tile Rhythm from the Mosaic and zoning in style. Amy Grupo adds chic style and premium nology corporations from Spain and
Amy Tucker, senior and solutions for performance to the
personalized service used to create wayfinding when it comes to floor covering. walls of this space. Italy,” Tuan Dai said.
believe in the intangibles: mance and can be Amy Grupo is a manufacturer of por-
to receive under- recognizes how international sourcing During its tile production cycle,
beyond measure.” the RSA can expect est-in-Class
ProduCts but intentional. “We told FCW. “Since established, we have
Philadelphia Commercial, Indeed, the company’s com- B
celain and ceramic tile as well as SPC.
portfolio is expansive products sell is evolving, and the company has posi- Amy Grupo utilizes innovative tools
When working with training. Philadelphia Commercial’s fit all, but we believe stylish, durable The company entered the Vietnam made rapid development, seeing our
start to finish, even designed with the
RSA not of experts ready
to offer tioned itself as an emerging leader. and technology that cements the com-
holistic service from regular webinars that one size does backed by a team market in 2017 before exporting world- achievement in exporting worldwide.
includes hosting and miscon- stand especially when a customer’s list
of pany as a global trend leader. “The
mitment to education common questions at any price point, suggestions to meet wide in 2018 — its distribution channel We have been exporting to the U.S.A.,
some webinars address answers. or make alternative timeline,” said Tucker. growing globally most updated surface technology [is
in mind. For example, suggested proactive solutions of their budget and spans throughout 48 provinces of Viet- Southeast Asia, East Asia and are go-
information and to make it simple while being respectful – including popular
cat- Amy Grupo has seen sizable growth used] to replicate the natural touch
ceptions with helpful created a resource network not- non-negotiables large portfolio for nam and to places such as North Amer- ing to export to the Middle East and and feeling of natural materials such as
said, “We’ve she explained, Commercial’s any request, allowing
since its inception five years ago. And
In addition, Tucker into what’s happening,” Indeed, Philadelphia is ready to meet ica, Europe, Australia, South Africa and Europe in a couple of months.” stone and wood,” explained Tuan Dai.
RSAs to stay plugged Managers (DCMs) and carpet tile – according to Tran Tuan Dai, Vice
and hassle-free for Divisional Commercial so egories like vinyl sale. And, it’s fully
customizable. East Asia. According to the company, As Amy Grupo expands its reach in
includes sales reps, streamlined connectivity beyond the initial General Director of Amy Grupo, this And, this technology has advanced the
ing that the network to provide that greater flexibility Amy Grupo produces approximately 17 the U.S., the company is dedicated to
“It’s on us growth is a result of several factors company’s manufacturing capabilities,
and product consultants. story and brand promise.” million square meters of product each being a reliable supplier and partner to
the Philadelphia Commercial such as the company’s leadership, re- especially when it comes to the SPC
RSAs can easily tell year, including 3 million square meters every facet of the flooring industry. “We market. “Technology for healthy prod-
is through liance on technology and core values.
service of its three SPC production lines. focus on bringing value to partners,”
VALUED CUSTOMERS
Commercial’s Best-in-Class “Although our company is new, our
said Tuan Dai, adding that the company
ucts such as anion tiles and SPC, nano
aspect of Philadelphia While much of the tile industry silver tiles and SPC,” span across the
Industries, another (or less) Board of Directors, R&D and factory
manager at Shaw of 500 square feet sources from China, recent tariffs have is focused on fundamental tools, “like company’s manufacturing footprint —
Tucker, senior marketing styles and orders on all Philadel- management team have already had
According to Amy on five select StrataWorx “We’ve also extended terms presented a unique opportunity to business model development and con-
FCW gets social on Facebook, Twitter,
Tuan Dai said. As the company grows
enhanced CTS points she told FCW. colors and product
15-20 years of experience in the floor-
sultation, not just selling products.”
its promotions. RSAs will receive accounts $100,” and match styles, manufacturers in other parts of Asia, to become a leading corporation in
Service Guarantee’, – or we’ll credit Customers can mix ing industry as they used to be leaders
“With our ‘5-Star days of credit approval Here For You’ promotion.
reported the company. Amy Grupo Amy Grupo’s core values span across flooring and building material, the fu-
to ship within three styles with our ‘Still
of big companies in the industry,” he
several categories including science, pro-
will be assigned by Philadelphia ture is bright for Amy Grupo.
and Mainstreet qualifying.”
phia Commercial USD (or greater)
orders of $3,000
categories, with
Seen here is a production line of Amy
Grupo’s porcelain tile.
Amy Grupo includes brands such as AMYGRES,
seen in this showroom.
Instagram and LinkedIn.
ON THE RISE
Amy Grupo is geared towards growth
as it moves into the future. And the
to success is apparent with its rapid expansion. company’s pathway
For example, Amy Grupo is investing
factories set to launch in 2021: one new in two new
porcelain tile factory and one new SPC
to Tran Tuan Dai, Vice General Director factory. According
of Amy Grupo, the company’s market
in-depth research on consumer tastes success promotes
glue down luxury and has inspired Amy Grupo to invest
new technologies to bring a competitive in the application of
e, American-made edge to its offerings.
Q Nylon and EcoWorx Purview 5.0 in Mineral
is a commercial-grad
in 2.5mm and 5.0mm
platforms. The successful cooperation that the company
friendly EcoSolution Shape of Color heavy traffic available prides itself on will be the basis as Amy
Complete with environmentally We Meet from the vinyl plank ideal for deepens its relationship with its U.S. Grupo
by Block in Unteal partners. Amy Grupo will position itself
tile backing, Block U.S. market by perfecting its supply with for success in the
in a 24˝× 24˝ format. major partners, which include importers,
retail chains for Amy Grupo’s building material industrial zone is located in the
collection comes home renovation as well as key markets
in the world, Tuan Dai said. And, he added, Lap Thach district of Vietnam’s Vinh Phúc
| FLOOR COVERING
WEEKLY
brought the company initial success, which that strategy province.
2 OCTOBER 19, 2020 led to its expansion into the U.S. market.
we have invested in industrial zones specializing “From the success and international commitments
in building materials and renovating houses of Amy Grupo, by 2020,
to meet the purchasing needs of global
trade chains.”
2 SEPTEMBER 21, 2020 | FLOOR COVERING
WEEKLY
SAMPLE BOX
→ GreenStep is the industry’s → Dealers’
only sustainability awards Choice is the → FCW’s sample box puts your products
program that honors the many industry’s only awards program right into the retailers’ hands as they make
initiatives and investments you that gives retailers a voice. purchasing decisions.
make. More than a decade old, Your products are voted on
the program continues to grow by qualified retailers. Points
to reflect the changing scope of product exposure include
of sustainability. While honoring placement in FCW print edition,
your achievements, GreenStep e-newsletters, visuals at our TISE
also offers great exposure for the booth, danglers in your booth
commitment you’ve made. and so much more.
For more information about FCW advertising opportunities, contact Charlton Calhoun at ccalhoun4@aol.com | 404-964-3961
EDITORIAL CALENDAR 2021
VOL. 70
ISSUE DATE EDIT TOPICS
OUTLOOK 2021
Retail Road Trip 2021
NO. 1 January 4 The Future of the Digital Frontier
Rigid Core Roundup: New products set to shine
AD CLOSE 12/17/20 The State of Consumer Credit & Confidence
COVID & Cleanliness: Proper category maintenance
Regional Markets Preview
SHOW DISTRIBUTION: Atlanta Rug Market - Winter (January 12 - 19)
INS January 11 FLOOR COVERING 101 GUIDE TO DIGITAL & SOFTWARE
(1/25) AD CLOSE 12/28/2020
ONS January 18 FCW PRODUCT SHOWCASE
(1/25) AD CLOSE 1/6
WEB January 25 TISE DIGITAL EDITION
ONLY AD CLOSE 1/13
THE SOFT SELL
Dealers' Choice Entries
Carpet Captures Consumer Attention
NO. 2 January 25 Carpet Innovations
Showroom Showdown – New displays to sell from
AD CLOSE 1/13 Tile Style: The latest looks
Sheet Vinyl's Selling Points
The Rug Market Report (Atlanta Jan. 12-19)
Regional Market Review
Designs Driving Laminate Sales
Top Performers: Products that stand the test of active families
NO. 3 February 8 Adhesives keep it together
Trims & Moldings Make the Install
AD CLOSE 1/26
Hardwood Hits Home: Delivering on consumer demands
TISE Live Virtual Review
NO. 4 February 15 FLOOR COVERING 101 GUIDE TO RIGID-CORE
AD CLOSE 2/2
THE BUILDER BOOK
State of the Builder Market
Products for the Pros: Builder market intros (All categories)
NO. 5 February 22 Home Builders & Hard Surface: What works, why & where
The Soft Sell: How carpet succeeds
AD CLOSE 2/9 Value Adds: Products primed to increase home values
The State of Multifamily Housing (All categories)
Flooring Multifamily: Products made to perform
Southeast Flooring Market Coverage
THE GREAT OUTDOORS ISSUE
Home as Sanctuary: Meeting today’s demands inside & out
NO. 6 March 8 Paving the Way: Outdoor flooring
Home Office Style & Design
AD CLOSE 2/23 Adhesives Update
Designed to Sell: LVT looks lead the way
Soft Surface Outside
SHOW DISTRIBUTION: Southeast Flooring Market (March 11 - 12) Product Showcase Only
INS March 15 FLOOR COVERING 101 GUIDE TO STYLE & DESIGN
(3/22) AD CLOSE 3/2
TOP 50 RETAILERS ISSUE
DIY on the Rise
Re-engineering Retail: Products & programs set for the future
NO. 7 March 22 Fiber First: Why it matters
Why Waterproof & Water Resistant
AD CLOSE 3/9 Retail Road Trip
Consumer Credit Report
Domotex asia/ChinaFloor Pre-Show (March 24-26)
Gulf Coast Flooring Market Coverage
EDITORIAL CALENDAR 2021
VOL. 70
ISSUE EDIT TOPICS
ENGINEERED TO PERFORM
Engineered Hardwood Works the Room
NO. 8 April 5 What Engineered Stone has to Offer
Working for Walls
AD CLOSE 3/23 Tech Stars: Locking systems perform
Making a Difference with Morter & Grout
Dealers’ Choice Winning Products
SHOW DISTRIBUTION: Southwest Flooring Market (Apr. 8 - 9) Product Showcase Only; NFA Spring Convention (April 17 - 21)
INS April 12 FLOOR COVERING 101 GUIDE TO INSTALLATION
(4/19) AD CLOSE 3/30
Reclaimed & Renewed
Alternate Opportunities: Cork, bamboo & more
NO. 9 April 19 Making Margins with Carpet
Match Maker: New trims & moldings
AD CLOSE 4/6 Rigid Revolution: The latest in technology
Southwest Flooring Market Coverage
Post-DOMOTEX asia / CHINAFLOOR Coverage
SHOW DISTRIBUTION: RFMS (May 2 - 4); Carpet One / Flooring America - Winter (May 3 - 5)
GREENSTEP 2021 SUSTAINABILITY AWARD ENTRIES
2021 GreenStep Entries
NO. 10 May 3 Second Time Around: The latest in recycled flooring
AD CLOSE 4/20 Tracking Transparency
Surprising Sheet Vinyl: Out of the box options
Pet-friendly Products
SHOW DISTRIBUTION: FCICA Convention (May 25 - 27); Gulf Coast Flooring Market (May 13 - 14) Product Showcase Only
NO. 11 May 17 FLOOR COVERING 101 GUIDE TO CARPET
AD CLOSE 5/4
RETAIL ROAD TRIP
Carpet Tile for Every Style
NO. 12 May 24 Format Frenzy: Long, wide, thin, thick, patterned & planks
AD CLOSE 5/11 Setting the Standard in Rigid Core
The latest Grout & Mortar Offerings
THE INTERNATIONAL SURFACE EVENT ISSUE
Domotex Hannover Coverage
NO. 13 June 7 Making margins mid-year: New products fuel sales
AD CLOSE 5/24 Rigid Core Style & Design
Laminate 2.0: Next gen design & performance
Adhesives Go Green
SHOW DISTRIBUTION: TISE (June 16 - 18)
NO. 14 June 14 FLOOR COVERING 101 GUIDE TO WATERPROOF & WATER-RESISTANT PRODUCTS
AD CLOSE 6/1
SHOW DISTRIBUTION: TISE (June 16 - 18)
RĒCO
Trending Tile & Stone
Soft Surface Style & Design
NO. 15 June 28 Construction Site: Hybrid Woods
AD CLOSE 6/15 Tried & True: Traditional wood platforms
Retail Road Trip
Coverings/NWFA 2021
SHOW DISTRIBUTION: Coverings/NWFA (July 7 - 9); Atlanta Rug Market - Summer (July 13 - 19)
THE CONSUMER ISSUE
Soft Surface Storytelling: Consumer messaging that works
Easy to Install: Products made for design flexibility
NO. 16 July 12 DIY Gains Ground
AD CLOSE 6/29 Flooring the Consumer: Style leaders across all products
Made for Millennials: Driving next gen sales
Trims & Moldings Complete the Install
NO. 17 July 19 FLOOR COVERING 101 GUIDE TO HARDWOOD
AD CLOSE 7/6
NO. 18 July 26 THE 2020 STATISTICAL REPORT
AD CLOSE 7/20
EDITORIAL CALENDAR 2021
ISSUE EDIT TOPICS VOL. 70
MADE IN AMERICA
The American Revolution: Bringing manufacturing stateside
NO. 19 August 9 Rigid’s Home in the U.S.: An ever-changing landscape
AD CLOSE 7/27 Adhesives Made Right Here
Hardwood’s American Tradition
Stone’s Domestic Story
NO. 20 August 16 FLOOR COVERING 101 GUIDE TO TILE & STONE
AD CLOSE 8/3
THE TECHNOLOGY ISSUE
Mobile & Compatible: Shaping retail websites
Visual Success: Room visualizers create her perfect space
NO. 21 August 30 Tech Talk: Connecting with today’s consumer
AD CLOSE 8/17 Locking System’s Latest Technology
Digital Design
Technology & Tile
Hardwood's High-Tech Transformation
STYLE & DESIGN
Color Watch 2022
How COVID Changed the Color Palette
NO. 22 September 6 Designer Collaborations
AD CLOSE 8/24 Creating Spaces: Trends driving interior design
Vinyl’s Visuals
Retail Road Trip
WORLD MARKETPLACE
The State of Imports 2021
Breaking it Down: What’s made where & why
NO. 23 September 20 LVT’s Global Footprint
AD CLOSE 9/7 Sustainable Strides Around the World
Tile’s Tapestry of Trends
Style & Design: World view
SHOW DISTRIBUTION: NFA Fall Convention (OCTOBER 3 - 7); NEOCON (October 4 - 6)
GREENSTEP 2021 WINNERS
2021 GreenStep Award Program
Commercial Style & Design
NO. 24 October 4 Capitalizing on Kitchen Renovations
AD CLOSE 9/21 Hard surface Fit For Commercial
Wonderful & Waterproof
Formidable Foundations: Underlayments focus
NO. 25 October 11 FLOOR COVERING 101 GUIDE TO LAMINATE & LOCKING SYSTEMS
AD CLOSE 9/28
THE MAIN STREET ISSUE
Dealers’ Choice Award Program
Here & There – Rigid core goes everywhere
NO. 26 October 18 Latest Innovations in Trims & Moldings
AD CLOSE 10/5 Carpet Captures its Share
Laminate Made for Main Street
Retail Road Trip
SHOW DISTRIBUTION: Starnet Fall Meeting (October 21 - 24)
TOP 25 DISTRIBUTOR ISSUE
Performance Products for Pets
NO. 27 November 1 Rigid Core Style & Design
AD CLOSE 10/19 Adhesive’s Sustainable Story
Form & Fashion: The latest in tile trends
SHOW DISTRIBUTION: NAFCD (November 2 - 4)
NO. 28 November 8 FLOOR COVERING 101 GUIDE TO FLEXIBLE LVT & SHEET VINYL
AD CLOSE 10/26
THE FLOORING BELT ISSUE
NO. 29 November 22 Beyond the Belt: Other manufacturing hot spots
AD CLOSE 11/9 The State of LVT
Carpet Style & Design
MORE THAN FLOORS
Kitchen & Bath’s Impact on Flooring
NO. 30 December 6 Crazy for Cabinets & Countertops
AD CLOSE 11/23 Style & Design: The whole picture
Working with Walls
Underlayments Made to Perform
STATE OF THE INDUSTRY REPORT 2021
NO. 31 December 20 LVT a Showroom Success
AD CLOSE 12/7 2021 Style & Design Highlights
PRINT
PRODUCT
Solid & engineered
Hardwood floors are
be higher than some
flooring, hardwood
wood
Durable, eco-friendly,
ul
By Elise Linscott
beautif
a sound invest-
ment. While the initial
price tag can
other types of
is durable, com-
fortable and beautiful,
able and environmen
“Hardwood floors are
uct derived from
that are sustainable,
tally-friendly.
a natural prod-
renewable sources
and no other mate-
the value of a home,
from other categories
she added.
“What makes hardwood
different
Armstrong Flooring.
in the store is long-term
“(Hardwood) is still
a tremendous
PRINT ADVERTISING
With a circulation of more than 18,000 readers, FCW puts your ad in
according to that hardwood is at value for people in
industry experts — rial can replicate their the top of the list terms of
and new technol- natural warmth for life-cycle costs and
ogies have made both and beauty,” said most homebuyers and return on invest-
solid and engi- Priscilla Bergeron, homeown- ment,”
neered hardwood floors brand manager for Lauzon. ers in terms of flooring added Armstrong senior
more afford- Good qual- they products that uct prod-
ity hardwood floors want in their homes,” manager Michael Barnett.
can also increase said Chris and specialty “Unique
Moore, senior product visuals stimulate con-
manager for sumers’
interest; retailers offering
matic visuals and differentiate dra-
ucts at competitive d prod-
front of the industry's decision-makers. Not only will your ad be seen
prices win sales.”
For both engineered
and solid
wood, technology improvemen hard-
brought a consistency ts have
in the milling,
leading to boards
that interlock eas-
ily for simple installation,
said Brad
Williams, vice president
of sales and
marketing at Boa-Franc,
by our print edition readers, FCW's digital issue will put you in front
makers of the
Mirage Brand.
And recent advances
in technology
have improved the
performance and
design of these products.
“On the engineered
side, the ‘reci-
pe,’ which is the thickness
of the layer
versus the plywood
of our online readers as well. Placed side-by-side with compelling and
base, allows the
product to go wider,”
said Michel Col-
lin, director of marketing
for Mercier.
Mohawk’s new Enhanced
neered Constructio Engi-
n (EEC) has great-
ly reduced claims,
splintering, edge
damage and improved
the speed of
installation over the
old traditional
timely copy, your message won't be missed.
five ply or seven plywood
construc-
18 JUNE 19, 2017 | FLOOR COVERING
WEEKLY
HomerWood is one
offers mill tours to
manufacturer that
help
better understand the customers
engineered and solid
benefits of both
wood products.
SPREAD (send pages as seperate files) FULL PAGE
bleed: 19.25" x 12.25" bleed: 9.75" x 12.25"
trim: 19" x 12" trim: 9.5" x 12"
live: 18.5" x 11.5" live: 9" x 11.5"
JUNIOR PAGE ½ HORIZONTAL ½ VERTICAL ³⁄8 HORIZONTAL
4
6.125
10.25
8.25 6.125
BOOK FORMAT 7.625
Saddle-stitched, tabloid
lightweight semi-glossed 5 5
stock printed on a four-color
offset web press. trim: 6.125" x 7.625" trim: 8.25" x 5" trim: 4" x 10.25" trim: 6.125" x 5"
TRIM SIZE: 9.5” X 12”
¼ ISLAND ¼ HORIZONTAL ¼ VERTICAL ³⁄8 VERTICAL
DIGITAL FILE
REQUIREMENTS: 1. 875
All files must be saved
as .pdf at 300 dpi 4
SEND MATERIALS TO: 10.25
Email: fcwservices@hearst.com 4
7.625
5 8.25
FOR MORE INFORMATION 2.5
AND PRICING CONTACT
trim: 4" x 5" trim: 8.25" x 2.5" trim: 1.875" x 10.25" trim: 4" x 7.625"
Charlton Calhoun
ccalhoun4@aol.com
404-964-3961WEBSITE
• 23,320 users and
FCW1.COM
growing FCW1.com is the industry's go-to for the latest news and information. Here,
readers will find breaking news, access to our latest issue as well as online
• Nearly 61,000 page
views per month exclusive content and more.
• Time spent per page is
more than 2.5 minutes
and growing
DIGITAL FILE
REQUIREMENTS:
All files must be saved
as .jpg at 72 dpi
SEND MATERIALS TO:
Email: fcwservices@hearst.com
FOR MORE INFORMATION
AND PRICING CONTACT
Charlton Calhoun
ccalhoun4@aol.com
404-964-3961
WEB AD SIZES:
LEADERBOARD MEDIUM RECTANGLE
300 x 250
LEADERBOARD MOBILE 1
468 x 60
LEADERBOARD MOBILE 2 SPLASH PAGE
320 x 50
LEADERBOARD MOBILE 3
300 x 100Reach your audience INTRODUCING
through FCW’s multiple
media platforms:
FCW1.com now features exclusive video content brought to you by the most
FCW1.com trusted resource in the floor covering industry. In the last eight months, FCWLive
has received a combined 7,960 total views on FCW1.com and YouTube.
23,320
Users
61,000
Unique page views/month
2:50
Average time spent on page
FCWdaily
18,200+
Subscribers
14.6%
Daily average open rate
Product Spotlight
28%
Open rate
Social Media
7,800+
Facebook followers
12,200+
LinkedIn followers
2,300+ At FCWLive, you will see & hear the latest...
Twitter followers
6,600+
Instagram followers • Showroom tours from FCW's popular Retail Road Trips
• View from the Top as industry executives share their perspectives
• Product Storytellers to create excitement on the selling floor
• Style & Design stories driving today's hottest trends
• Education & Installation demonstrations for the best product knowledge
• Industry Updates right from our news desk
Advertising and Sponsorship Pre-Roll Opportunities Available
To be a part of FCWLive contact:
Charlton Calhoun – 404 964 3961NEWSLETTERS
FCW DAILY E-NEWSLETTER
NEWSLETTER ADS Six days a week — Monday through Saturday — FCWdaily
delivers the latest news and information to our reader, your
Size in pixels Width x Height customers. Advertising in this high profile platform awards
Medium 300w x 250h your brand enhanced visibility and retail engagement.
Rectangle
MAX FILE WEIGHT 100K AVERAGE
14.6%
DIGITAL FILE REQUIREMENTS: DAILY AVERAGE OPEN RATE
All files must be saved in a .GIF,
.PNG, .JPG format. Animation
files are accepted, but please 2.2%
DAILY AVERAGE CLICK RATE
note that it may not play on all
devices. Final file size should be
no larger than 100KB.
FEATURED STORIES
MATERIAL DEADLINES:
One week before delivery.
DELIVERY:
Monday - Saturday
SEND MATERIALS TO:
Email: fcwservices@hearst.com
FOR MORE INFORMATION
AND PRICING CONTACT
Charlton Calhoun
ccalhoun4@aol.com
404-964-3961SOCIAL MEDIA
FACEBOOK
SOCIAL CAPABILITIES
FLOORCOVERINGWEEKLY
7,800+ followers & CAMPAIGNS
INSTAGRAM
@FLOORCOVERINGWEEKLY
6,600 followers
TWITTER
@FCWMAGAZINE
2300+ followers
LINKEDIN
@FLOORCOVERINGWEEKLY
12,200 followers
FOR MORE INFORMATION
AND PRICING CONTACT
Charlton Calhoun
ccalhoun4@aol.com
404-964-3961D I G I TA L
FCW DIGITAL EDITION
AVAILABLE ON FCW1.COM
Delivery Dates FCW's Digital Edition lives on FCW1.com and is also delivered to readers in an e-newsletter.
1/4/2021
1/18/2021
DIGITAL 93,000 60,000
1/25/2021
2/8/2021
STATS (AVG. PER MONTH) PAGE VIEWS UNIQUE PAGE VIEWS
2/15/2021
Destination JUNE 8, 2020 • $4 JULY 27, 2020 • $75
Florida
ON THE REBOUND
$4
NO. 16
NO. 12
•
JANUARY 20, 2020 State by state, MARCH 23,
2020
manufacturing AUGUST 10, 2020 • $4 • $4
2/22/2021
& retail begin to
NO. 7
• $4
SEPTEMBER 21, 2020
reopen at varying
|
NO. 2
|
NO. 17
paces. Stories
VOL. 69
VOL. 69
about plans,
processes and
|
NO. 20
19
|
where flooring
|
in Florida with
VOL. 69
Road Trips began stands today across
NO.
VOL. 69
The 2020 Retail
VOL. 69
& struggles, merchandising the country begin HOME PROJECTS & THE
7 unique strategies Stories start on page 48. F L O O R C O V E R I N G W E E K L Y PANDEMIC
& marketing efforts.
on page 6.
F L O O R C O V E R I N
Harvard’s Kermit Baker this week
L Y reports that
||
here in Savannah
W E E K G W E E K L Y AMERICAN DESIGN EVOLUTION
consumer households
The NFA gathers and,
R I N G
are ready for see new product
C O V E
improvements. Read all American interiors have changed drastically
69
to share best practices, with each other and
VOL. 69
about it on page 3.
R
F L O O F L O network
THE
over the decades. See page 16 for iconic
F L O O R C O V E R I N G W E E K L Y O R most importantly, on page 4.
VOL.
design moments, such as this from Karastan.
C O V stories beginning
L Y suppliers. See
E R I 2020 W E E K
STATISTICAL
N G Announc R I N G
W E E C O V E
3/8/2021 THE
ing
THE
11 flooring this year’s winners
ternaCE tioEVEnaNTl
K L Y R
F L O O
THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE
product across all
RESOURCE
COMMERCIAL
2020
complete categorie
list, see page s. For the
Destination 8.
InSURFA 2019
REPORT
New York
WORLD LACE 2020
CE
THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE
RESOURCE
ATION RESOUR
ISSUE 2020
NEWS & INFORMATION
U.S. FLOOR COVERING SALES: $27.62
MARKETP
BILLION
RESOURCE
ON
(IN MANUFACTURERS’ DOLLARS)
& INFORMATI
INFORM
UP +1.1% FROM 2018
3/15/2021
ION
NEWS &
THE INDUSTRY’S BUSINESS
& INFORMAT
BUSINESS NEWS
BUSINE SS
BUSINESS NEWS
41.0% Made in America Moves Forward
RY’S
CARPET & AREA RUGS
S
By Sharyn Bernard
THE INDUSTRY’
THE INDUST
$11.32 BILLION [Atlanta] Just one impact the global COVID-19 pandemic has had is
a renewed focus on domestic manufacturing. In fact, American-made
14.1%
3/22/2021
is taking on a new urgency as suppliers can shorten delivery cycles and
17.4% CERAMIC
appeal to consumers’ feelings about focusing on locally-made products.
Commercial Construction Braces
Indeed, flooring suppliers have, for the most part, not slowed any of
S
LVT
THE INDUSTRY’
FLOOR & WALL TILE their domestic manufacturing capabilities, even as they install strict safe-
S
CHOICE NOMINEE
$4.80 BILLION ty guidelines. “Engineered Floors’ commitment to American manufac-
FCW’S DEALERS’ON PAGE 14
$3.89 BILLION
Engineered Floors' portfolio of commercial brands — EFContract, J+J Flooring DOWNTURN EXPECTED IN WAKE OF COVID-19 turing remains steadfast and we are operating at full capacity,” said Mike
and Pentz — has a flooring solution for every contract market need. See story Sanderson, vice president of marketing. “[We] are taking every precau-
BEGIN beginning on page 18. Pictured here is Kinetex from EF Contract. By Sharyn Bernard
13.0% tion necessary to ensure the health and safety of our employees.”
BLEED [Atlanta] The COVID-19 global pandemic is taking an economic toll on all 5.5% Brent Flaharty, senior vice president and chief customer experience
STOPPING THE TION CRISIS sectors of the economy, from retail to restaurants. While many states’ stay-at-
HARDWOOD STONE officer for Armstrong Flooring, reported that the company is continuing
STS 22
INSTALLA
ATIONAL INTERE
home orders exempted construction and busy crews could be seen all over,
SOLVING THE PAGE
to invest in its capabilities stateside.
$3.58 BILLION
INTERN
several industry experts predict a significant future downturn in commercial
68 construction, a dip that could take years to recover from.
$1.53 BILLION Continued on page 6
FLOORING DESIGNS
50
“Generally speaking, it’s going to be a tough construction market for GLOBALLY INSPIRED
MONEY WELL SPENT some time,” said Alex Carrick, chief economist for ConstructConnect. “I 4.8% 3.2%
64 IDE
LVT’S WORLDWON 14
NTS PAGE think the thought that things will just go back to where they were [when
VINYL SHEET LAMINATE
2020 INVESTME there is a vaccine] is wishful thinking.”
4/5/2021
Sassuolo,
INNOVATI
$1.32 BILLION
TO BRICKS in the company’s
Echoed Kermit Baker, senior research fellow at Harvard University’s Joint
Top
$898 MILLION
Collection is made
FROM CLICKS 60
Continued on page 9
Marazzi’s Zellige 4˝ tiles are made to replicate
ancient
SHOPPING 360 PAGE
4˝≈ CHINA
Italy plant. The OUT BEYOND
1.0% tile work. VINYL BRANCHES
S & MORE! OTHER RESILIENT Moroccan handcrafted
12
SURVIVING SURFACE WORLD
$282 MILLION
TILE AROUND THE
THE
IMPORTS IN D 8
U.S. FLOO
RING RETA AGE OF COVI SHUTDOWNS
ILERS WORLDWIDE
POWERING THROUGH
4/12/2021
4/19/2021
5/3/2021 ADVERTISING OPPORTUNITIES
5/17/2021 Be the sole sponsor of FCW's Digital
5/24/2021 Edition through multiple touchpoints,
6/7/2021 including:
6/14/2021 → Ad placement in the e-newsletter
delivering FCW's latest Digital Edition
6/28/2021
→ Ad placement adjacent to the Digital
7/12/2021
Edition on fcw1.com website
7/19/2021
7/26/2021 EMAIL STATS (AVG. PER MONTH)
8/9/2021
8/16/2021
8/23/2021
21.5% 18.8%
UNIQUE OPENS/ UNIQUE CLICKS/ OPEN
9/6/2021 DELIVERED
9/20/2021
DIGITAL FILE REQUIREMENTS:
10/4/2021 All files must be saved in
10/11/2021
10/18/2021
EMAIL ADS
Size in pixels Width x Height
a .GIF, .PNG, .JPG format.
Animation files are accepted,
but please note that it may not
11/1/2021 Medium 300w x 250h play on all devices. Final file
Rectangle
11/8/2021 MAX FILE WEIGHT 100k
11/22/2021
FOR MORE INFORMATION
AND PRICING CONTACT
12/6/2021 Charlton Calhoun
MATERIAL DEADLINES: One week prior to delivery.
12/20/2021 ccalhoun4@aol.com
PLEASE EMAIL FILES TO FCWSERVICES@HEARST.COM
404-964-3961PRODUCT SPOTLIGHT EMAIL
PRODUCT SPOTLIGHT
MATERIAL REQUIREMENTS: Put your product and your message exclusively
Please submit an HTML file. If
in front of your customer, the specialty flooring
you can not provide an HTML
file, please provide product retailer, with FCW's Product Spotlight.
or news release, image(s) at
72 dpi, 200 pixels wide min.
Supply us with beautiful images and the product
1200 max, Include full contact
information, url and email information and we will deliver the e-newsletter
address. format to our 18,200+ readers. Average open rate
for a Product Spotlight is 28 percent.
Company postal mailing
address required for Canada
A link to your website and other materials allow
Spam Act compliance. No
exceptions. readers to view and engage with additional
information about your brand. And, with only one
MATERIAL DEADLINES: Product Spotlight delivered per day, your message
One week before scheduled and your brand receive the reader's full attention.
delivery.
Please contact us for available dates.
FOR MORE INFORMATION
AND PRICING CONTACT
Charlton Calhoun
ccalhoun4@aol.com
404-964-3961CUSTOM CONTENT
CUSTOM CONTENT
VALUE ADD Look to us to create custom content pieces. From a single page to a series of one-page
→ Premium positioning in FCW pieces or even multi-page booklets, FCW's talented team of editors will work closely
print publication.
with you to develop stories that deliver your message with our journalistic sensibility.
→ Delivered in an exclusive
e-newsletter to 18,200+
Plus, with FCW's custom content opportunities, you run the show but we do the heavy
readers with an average open
rate of 28 percent. lifting. You will have multiple opportunities to make sure that the messaging is just
right. As owner of the content, you have the ability to share on your own website, social
→ Your custom content will
be featured on FCW1.com and media platforms and in any other way that you choose.
be shared on all of our social
platforms.
ADVERTORIAL
FUNCTION AL & FASHIONA BLE W
ADVE
t
RTORI
ain Stree
AL
ORLDWID
lass on M
ORI AL
E STYLE-M
AD VERT
Best-in-C
Amy Grup
AKER
& solutions o provides qual
services Metroflor’s Attraxion shows the way By Ryane ity porcelain tile
products, BEFORE
DeFalco
& flooring prod
has it all: ucts around the
ductivity,
AFTER commitmen
mercial
[Vĩnh Phúc
globe
By Kacey Perinelli and transp t to its cliente
, Vietnam] arency, amon
hia Com to is an innov Amy Grupo le
matter the g others. And
Philadelp a customer [Norwalk, Conn.] The term “way- First response ator in the task, the compa no
referring del- lished just making. Estab mission top
an wrong in cts, Phila Even before an five - of mind. “Our ny keeps its
an Bulm can’t go quality produ olio, offering
finding” has been used to refer to is spearheadi years ago, the comp
By Morg t, the RSA delivering directional signage for years now. In increased need ng the restru any cus on busine core
ss commitmen values fo-
Main Stree wned for
portf
beyond its to technical ad- global suppl
comes to cturing of ners, bringi t with part-
When it ercial. Reno promise extends ilities the wake of the COVID-19 pandemic, for wayfinding company
ying sourc
es. When ng values
for our partne
ia Comm -In-Class” m capab able began in and emplo
Philadelph and custo of knowledge there has been an increase in wayfin- emerged, Metroflor 2015, China
the yees,” Tuan rs
ercial’s “Best solutions a network the major
internationa was Dai shared
phia Comm e from tailored mention e. ding to help consumers navigate the introduced Metro- .
servic ce, not to ent’s notic sets Philadel- cially in l
the tile catego player, espe- Trends &
top-rate and maintenan upon at a mom is what t world, as social distancing becomes forms with Attrax- more and ry. But now, Technolog
care call se,”
vice as well
as to
for the RSA Without Comp
romi onate abou crucial to stopping the spread of the ion as a style-for-
more floori The techn y
available any is passi being made ng produ
cts are found overse
ological
advan
sales reps “Flooring n – the comp ine or style. virus. As a response to this, Met- ward flooring and sourc as have create cements
standard, competitio timel China. And ed from outsid opportunity
Its brand from the , budget, roflor, with its Attraxion Magnetic product that would Amy Grupo e d
for Amy Grupo quite the
ercial apart ions for any space Directing one-way traffic down grocery aisles is currently crucial. Above is an example
of this opportunity is taking is based here
phia Comm solut Attachment Technology, has intro- allow for easy rede- signage beside a stylish redesign for when social distancing is no longer needed. to establish the in Vietnam, . While it
a range of our custo
m- oneer and
put Vietn
itself as a
pi- ny utilizes the comp
delivering ions for duced new design configurations us- sign if an area was in am on the the latest a-
e offer real solut ia Com mercial
that need of an updated look. The quick flor Corporation’s vice president of product is easily installed and more for- when it comes to map Porce nology from and greate
st tech-
lass serviC ct perfor- ing Metroforms and Déjà New floor lain tile around the
ucts that Philadelph the giving, so if an element is out of place, it Amy Grupo is a covering.
Best-in-C with quality prodin-Class products at the industry. However, d walls of this by Amy Grupo adds
ises perfe invest in the world. “We
make social distancing a breeze. and easy install makes a custom floor marketing, Gary Keeble. manufactur most updat
offere ction prom style. Today’s safe distancing guidelines can easily be repositioned without glue,
celain and er of por- space. chic style and R&D ed technology
“It all starts a legacy of Best- brand in as well,” Mosaic
Mix colle g in Metroforms with Attraxion of- more achievable than ever before. ceramic tile recognizes
and premi
um perfor by working
e had around our quality products why we from the and zonin businesses to reconfigure their unlike dryback LVT.” He noted ease
The comp as well as how intern mance to nology corpo with
ers. We’v we’ve built beautiful, . “That’s Rhythm e wayfinding fers a variety of shapes that can be This same benefit will allow those require
any entere
d the Vietna
SPC. is
evolving, ationa the rations from big tech-
the trust
etitors have
Industries total value Carpet tile to creat l. “We unde
r-
spaces, particularly high traffic of cleaning, repairability/replaceabili-
market in
2017 before and the comp l sourcing told Italy,” Tuan Spain and
and value ger at Shaw solutions for a can be used intentiona configured into wayfinding cues, who install a Metroforms floor to go existing m tioned any has posi- FCW. “Since Dai said.
of our comp eting mana ce and mance and sive but cts sell wide
explained Keeble. “Concern for ty and ability to reposition/repurpose in 2018 — its distrib ting world-
expor itself as an established, During its
majority senior mark personalized servi ve P roduCts olio is expan h, durab le produ such as arrows or X’s. Commercial from easy-to-recognize social distanc- areas, spans ution
emerging
leader
made rapid
develo we have tile produ
Best-in-C ia Commercial’s portf to offer
er, recei lass and safety of employees and planks and tiles within the design as throug . Amy
Amy Tuck gibles: expect to believe stylis experts ready specifiers challenged with creating ing cues back to an on-trend design as the health hout 48 provin channel achievemen pment, seeing Grupo utilize ction cycle,
the intan RSA can any’s com- all, but we a team of list of nam
customers is paramount. Metroforms other unique features and benefits of and to places such ces of Viet- growing globa t in
We have been exporting world
our and s innovative
believe in ercial, the d, the comp Philadelph size does not fit backed by a customer’s COVID-considered floor designs restrictions ease. Amy Grupo lly wide. pany
technology
that tools
measure.” ia Comm RSA s to meet er. ica, Europ as North Amer
beyond Philadelph even training. Indee designed with the n- stand that one ially when suggestion said Tuck “The original motivation behind with Attraxion Magnetic Attachment the Attraxion
technology. e, Australia, - since has seen sizabl Southeast exporting
to the U.S.A as a global cements the com-
ing with , point, espec timeline,” can use Metroflor’s SketchBox De- East Asia. South Africa its e Asia, East trend leader
When work from start to finish ng regular webin
ars and misco any price alternative budget and popular
cat-
offers a creative, functional, Properly designed wayfinding can According and accord inception five years growth ing to expor Asia and ., most
e quest ions at
solutions
or make of their – inclu ding
ing for signer online tool to easily create Metroforms was the ability to cre- Technology Amy Grupo to the comp ing to Tran ago. And t to the Midd are go- used] updated surface . “The
holistic servic des hosti common proactive being respe
ctful
portfolio st, allow solution,” he added. alert people as to how they should nav- any, Gener technology
tion inclu address designs that will enable intuitive ate a custom patterned floor that’s fashion-forward produces Tuan Dai, Europe in le East and to replicate [is
to educa webinars sted answ
ers. it simple ables while Commercial’s large to meet any reque ble. igate a space, instinctually. “Theremillio are n square approximat al Director
of Amy Grupo Vice
a coupl and feelin the natur
mitment ple, some rk to make non-negoti ia wayfinding and social distancing. typically very challenging and costly meters of ely 17 As Amy Grupo e of months.” g of natur al touch
For exam n and sugge rce netwo ined, not- Philadelph – is ready customiza certain intuitive signals that peopleyear, are including product each growth is a result , this the stone and al materials
in mind. ul informatio d a resou ,” she expla Indeed, carpet tile sale. And, it’s fully And, once the need for social dis- to install in a gluedown product. By Deeper
Design 3 million such as the of severa U.S., the
expands its
reach in wood,” explai such as
with helpf said, “We’ve create what’s happening gers (DCMs) like vinyl and initial and of- already accustomed of its three
to from a traffic, square meter comp l factors company And, this ned Tuan
ceptions r ed into Mana egori es d the
tancing in businesses decreases, the utilizing Attraxion Magnetic Attach- Metroforms is indeed stylish SPC production s liance on any’s leadership, being a reliable is dedica technology Dai.
Tucke Commercial ectivity so ility beyon While much ted to comp
In addition, RSAs to
stay plugg
Divisional lined conn greater flexib magnetic nature of these floors al- ment Technology, we made it not fers designs
both for social distancing and therefore wayfinding, standpoint. of the tile
lines.
“Although
technology
and core
re- every
facet of the
supplier and
partner to any’s manu has advan
ced the
e-free for sales reps, that stream promise.” gh source
as well as more tradi- Green typically means ‘go’ and red s from China, indus our values. flooring indust especi facturing
capabilities,
and hassl includes provide service
is throu lows for quick and easy reconfigura- only easier to install, but easier to and wayfinding recent tariffs try Board of Direc company is new, our focus on bringing ry. “We markeally when it comes
network on us to and brand in-Class
presen
ing that the consultants. “It’s ercial story ial’s Best- tion of the floor to showcase a fresh, design thanks to our SketchBox De- tional
applications. Keeble said, “Aside means ‘stop/beware,’ ” Keeble explained. ted a unique have mana tors, R&D said Tuan value to
partners,” t. “Technolog to the SPC
ct delphia Comm ia Commerc (or less) He continued, “Metroforms manu
lends factur oppor tunity gemen t
and factor
y
Dai, addin ucts y for health
and produ the Phila
Philadelph square feet signer online tool,” explained Metro- from the demands of the pandemic, the ers in other to
parts of Asia, 15-20 years of exper
team have
already had is focused on funda
g that the
comp such as anion y prod-
easily tell new design.
the ability to create shapes andreport mental tools, any silver tiles and tiles and SPC,
RSAs can aspect of rs of 500 all Phila
del- colorsed the
company. ience in the busine nano
, another and orde terms on Amy Grupo ing industry as they floor- sultati ss model developmen “like comp SPC,” span
MERS Industries x styles extended and prod
uct that point you in the right direction any’s manu across the
VALUED CUSTO
t StrataWor used to be
s, colors t and con-
MEETING THE CHALLENGE
at Shaw ve also of big comp leaders on, not just facturing
manager on five selec FCW. “We’ and match style such as arrows utilizing the Chevron or anies in the Amy Grupo selling produ Tuan Dai
said. As the footprint
eting point s she told industry,” cts.” —
senior mark nced CTS t accounts $100
,” s can mix Triangle in Square patterns. For exam- he severa ’s core values to becom company
Tucker, ve enha . Customer l categories span across e a grows
to Amy will recei credi promotion [Norwalk, Conn.] The COVID-19 pandemic has presented unique challenges in design, as people
strive to maintain distance ple, in a grocery store environment, at including flooring and leading corporation
According – or we’ll science, pro-
otions. antee’, RSAscredit approval ‘Still Here
For You’
in order to stay safe while not sacrificing the normalcy of going about everyday activities, such
as grocery shopping. Déjà the ends of an aisle, red X’s at one end ture is bright
building mater in
its prom ice Guar days of for Amy Grupoial, the fu-
‘5-Star Serv s with our problem.
“With our within three Philadelphia style fying.” New with Attraxion Magnetic Technology is one of Metroflor’s solutions to this unique design and green arrows at the other creates .
ned to ship t by ter) quali Any commercial space, said Gary Keeble, vice president of marketing for Metroflor Corp., now
needs to have clear social a visual flow not unlike traffic signals.”
will be assig ial and Mainstree 0 USD (or grea that allows office
phia Com merc rs of $3,00 distancing messaging. One example is defining social distancing boundaries in an office environment To make things as easy as possible,
, with orde workers to feel safe in their workspace. Déjà New with Attraxion presents the perfect solution
to the social distancing Metroflor’s SketchBox Designer tool
categories as restrictions ease.
problem, as it can be used to make distancing cues more obvious, and subsequently reconfigured now features wayfinding-specific de-
signs. “When you go to Metroform’s
SketchBox pattern selector, after enter-
BEFORE AFTER ing room dimensions, a new Seen
Social
here Dis-
is a produ
ction line
tancing/Wayfinding filter at the top of of Amy Grupo
’s porcelain
the page will guide the user to a variety
ON THE RISE
tile.
of solutions. The remaining filters can Amy Grupo
said. includes brands
Amy he
still be used for other designs,”
Grupo is such as AMYG
to successde- geared towards growt
Also available in wayfinding RES, seen
in this showr
New is apparent
with h oom.
signs, Metroflor’s Déjà factories with its rapid as it moves into
Attraxion, stocked in the set to launc
company’s expansion. the future
to Tran h in 2021: . And the
Tuan
doesn’t re-Dai, Vice one new porce For example, Amy company’s
Calhoun, Ga. warehouse, in-depth resea General Direct lain tile factor Grupo is pathway
or of Amy y and one investing
quire as much elaborate new design workrch on consu new SPC in two new
technologie mer tastes Grupo, the factor
as Metroforms and can The be an option s to bring and comp any’s marke y. According
succedis- a competitive has inspired Amy t succe
ssful coope Grupo to
luxury
to more rapidly introducedeepe a social
ns its relatio ration that edge to its
offeri invest in the ss promotes
down tancing design into the floor plan. But nship the ngs. application
ade glue U.S. market by with its U.S. company prides itself of
e, American-m m platfo
rms. when restrictions ease, the perfecting partners.
ercial-grad m and 5.0m Today, offices benefit from clear designations that keep workers six feet apart. However, like Metroforms, it can be reimagined
home renovation its supply Amy Grupo on will be the basis
ral is a commavailable in 2.5m
FOR MORE INFORMATION
Déjà New floor can be easily changed to an all-new modern and on-trend design. into a new design post-COVID. as well as with major will positi as Amy Grupo
and EcoW
orx 5.0 in Mine brought the key marke partners,
which includ
on itself for
Purview heavy traffic company ts in the world success in
n Q Nylon Color ideal for we have invest initial succe , Tuan e importers, the
EcoSolutio Shape of vinyl plank 2 SEPTEMBER 7, 2020 | FLOOR COVERING WEEKLY ed in indus ss, which
led to its expan Dai said. And, he retail chain
friendly from the trial zones added, that s for Amy Grupo’s
onmentally We Meet 2 SEPTEMBER specializing sion into the buildin
strategy Lap Thach distric g material indust
with envir in Unteal in building U.S. marke rial zone is
Complete by Block format.
21, 2020 materials t. “From the t of Vietna
m’s Vinh
ing, Block | FLOOR and renov success and Phúc provinlocated in the
a 24˝× 24˝ ating house
COVERING
tile back internationa ce.
comes in
WEEKLY
s to meet
AND PRICING CONTACT
WEEKLY the purch l comm
collection FLOOR
COVERING asing needs itments of Amy Grupo
| of global
ER 19, 2020 trade chain , by 2020,
2 OCTOB
s.”
Charlton Calhoun
ccalhoun4@aol.com
404-964-3961
MB
Y AND 5G CLI
“BOTH 5G DRGIES ARE RECENT
ood RI AL
Free W
ERTO TECHNOLO S TO VÄLINGE’S
ADV
Worry-
ADDITION THAT
rm PORTFOLIO
ance in
water ou
t & perfo TECHNOLOGYW OPPORTUNITIES
y keeps
’s 5G Dr
Välinge ise-McGrath red Kim
blad.
ts, 5G Dry
OPEN UP NEER ENHANCE THE
way,” offe
TO FURTH ”
EXPERIENCE.
and easy pro duc
ased sur-
y Cru er- fast wood-b ntly less
By Mallor
CUSTOMER LAD, VÄLINGE
good wat f And for significa
den]
Every roo utes to
waterp contrib s
ken, Swe a solid d- also both look
— LAETITIA KIMB
[Vi ds .
pro lling r
ring nee ure the face swe the floo ed to
proof floo system to ens that’s res that g subject
tion e and “This ensu er despite bein yday use,
”
installa formanc es in. First s bett from ever
rall per com and feel r events
uct’s ove inge’s 5G Dry
where
Väl
ced earl
ier this ovative
Dry was
year, 5G water- spills
and othe
Kimblad
added.
® 5G Dry ™
intr odu g an inn duc ts
ed to brin for pro
Beneath the
develop allation system the booming
inst to
proof F core
urin g an HD mar ket. 5G
feat ring own
roof floo well-kn
waterp off from our dow n instal-
“A spin a fold
Dry is covering
beautiful surface
gy, 5G s floor
technolo provide stance
by
em that water resi ting into
lation syst anced
ts’ enh penetra
produc er from lained
ng wat els,” exp
preventi of the floor pan ctor bus
i-
the seam
s nge’s dire
Kim blad, Väli
Laetitia ing. details
floor lock it’s the
ness unit locking system, e the biggest
For any mak ance,
n that perform
con structio es to
in the it com “5G Dry
e when to water.
differenc stance enginee
red
and resi oughly
strength are thor prod-
profiles flooring
locking different thick-
mized for planks’ varying max- seams
of
and opti ing re a into the market.
address to ensu seeping
ucts — s, etc. — blad said. e from erproof flooring
position moistur
, com Kim gy prevents ming wat
ness to water,” Dry technolo system ent to the boo
barrier allation
VATOR
imized the 5G licens- Dry inst perfect complem
more,
GLOBAL INNO
d into any nge’s 5G the to Välinge
’s
What’s rporate offering Väli ks serving as
ly be inco tfolio, further a plan late st addition , the com-
can easi alled in is just the fact
erproof
por
floors inst ] 5G Dry ems. In , which
ee’s wat Sweden ion syst nologies
rry-free [Viken, ve installat em tech laminate and
ers “wo of innovati locking syst
consum d,
portfolio nsiv e 5G for hardwoo licen sees.
expa lly 220
pany’s d specifica by some r ev-
n designe used worldwide ple in thei be
have bee , is help peo can
products ucts that that life
resilient to crea
te prod messy Niclas
w how nge CEO
“We try we all kno y chaos,” Väli es
life — and yda tion mak
eryday and ever al 5G solu , but
and pets . “Our norm y installed for
with kids shared with FCW when correctl system
on oof, allat ion
Hakanss waterpr oof inst ket. Tha
t’s
flooring waterpr in the mar
resilient an easy n missing wood-based prod
-
felt that has bee
we have products Dry mak
es
wood floo
r-
sed ; 5G real
IT'S TIME TO EXTEND
wood-ba eloped 5G Dry e and our oof.”
dev laminat
why we core, like nology,
waterpr the
an HDF ace tech alled on
ucts with dura surf to be inst t the needs
THE STORE EXPERIENCE
Woo con tinues mee
ing with ring em to Dry,
more floo
Waterproof & worry ion syst h like 5G
And as an installat : 5G Climb. Muc ier this year.
nge has -free
BEYOND YOUR FOUR WALLS.
well earl
wall, Väli ing market as markets climb
In of
our grow
busines at winter e floors
this s, aduced to mak walls,”
b was intro beautifu ple way
s a sim l surface g accent
equals a durable
waterpr
5G Clim oof characte
b provideristics, te mat
chin
iness unit floor with
“5G Clim ily creabuilt forctor a bus
Dry ™ is a fold or to eas Välinge’s dire worry-free life. How? 5G ®
wall down
Discover how Omnify makes it easy to use digital to drive that up
the
prevent titia Kim
installat
blad , ion system with a waterpr
said Lae s water from penetrating through
oof joint,
more feet through your door for Mohawk flooring. and floor floo r locking.
panels. Did we mention that the seams of the
s for a quick s. it's really easy to install?
b allow out tool WATERPROOF
5G Clim ent walls with & WORRY-FREE
EASY TO INSTALL
nology, te acc
’s 5G tech els and crea WITH 5G®
Välinge pan
Based on to install wall
easy way LY WEEK
COVERING
FLOOR
16
|
July 2020
Välinge Innovation
AB | usinfo@valinge.com
| valinge.se |
You can also read
