2021 MEDIA KIT - Southern Living
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2021 MEDIA KIT
MISSION
STATEMENT
Our mission is to bring enjoyment,
fulfillment, and inspiration to our
readers by celebrating the best of the
Southern lifestyle. We inspire creativity
in their homes, their kitchens, their
gardens, and their personal style. We
are relentless champions of our region,
we celebrate a diverse and welcoming
South, and we set the standard
for excellence in Southern content
regardless of platform or medium.
EDITORIAL Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style.
EDITORIAL MIX PRINT
FOOD TRAVEL &
34%
CULTURE
20%
HOME &
GARDEN
21%
BEAUTY
& STYLE
P ETS,
FAMILY,
HEALTH
4% BUS INESS
&OTHER & FINANCE
18% 3%
Source: 2019 MediaRadar Inc.
2021 EDITORIAL CALENDAR PRINT
ISSUE CLOSE ON SALE
JANUARY/FEBRUARY 11/25/20 1/21/21
A New Leaf: The Refresh Issue
MARCH 12/23/20 2/19/21
Home Sweet Home
APRIL 1/22/21 3/19/21
The South’s Best Issue**
MAY 2/26/21 4/23/21
The Curb Appeal Issue
JUNE 3/26/21 5/21/21
The Vacation/Staycation Issue
JULY 4/23/21 6/18/21
Tastes of Summer
AUGUST 5/28/21 7/23/21
The Family Issue
SEPTEMBER 6/25/21 8/20/21
The Food Issue
OCTOBER 7/23/21 9/17/21
Forever Home
NOVEMBER 8/27/21 10/22/21
Fall Traditions
DECEMBER 9/24/21 11/19/21
Christmas Joy**
**Double Issue
All editorial content and programs subject to change.
EDITORIAL MIX D I G I TA L
FOOD HOME &
41%
GARDEN
17%
TRAVEL &
CULTURE
13%
BEAUTY
& STYLE
*Food includes Holiday Recipes
11%
WEDDINGS,
HOLIDAYS &
OCCASIONS
NEWS OTHER
9%
7% 2%
Source: Google Analytics Sessions 7/2019 – 6/2020
AUDIENCE
Southern Living
reaches more than
26.2 million people
each month—
connecting consumers
to the region’s rich
culture through a
variety of platforms.
Source: 2020 comScore Multi-Platform © MRI-Simmons (04-20/F19)
AUDIENCE PRINT
RATE BASE: 2.8MM
PRINT REACH: 16,493,000
M/F: 21/79
MEDIAN HHI: $73,919
MEDIAN AGE: 57 Delivering
National
Reach
VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW)
Source: MRI Fall 2019; AAM Database1H2020; Claritas 360
AUDIENCE D I G I TA L
UNIQUE USERS: 11.4MM
M/F: 24%/76%
MEDIAN HHI: $78,535
29MM
MEDIAN AGE: 57 Page Views
Source: comScore Multiplatform, December 2019
AUDIENCE SOCIAL
Southern Living’s personality shines
on social media where our Editors are
constantly engaging with consumers.
Whether it’s a humorous meme or
delicious recipe idea, our audience can’t
get enough Southern Living content.
FACEBOOK: 3.2MM
INSTAGRAM: 1.8MM
TWITTER: 714K
PINTEREST: 723K
YOUTUBE: 148K
TIKTOK: 229K
As of 7/23/20AUDIENCE VIDEO
Southern Living generates +20 million average monthly video views.
2021 video franchises include:
Hey Y’all, BBQ&A, and Tips from the Test Kitchen.
Hey Y’all: BBQ& A:
Build Your Own Greenhouse with Vintage Windows Pulled Pork Street Tacos with Zesty Lime Crema
Tips From The Test Kitchen: You Can’t Go Wrong With Any of These Biscuit Recipes
What’s A Crumb Coat And Why Does It Matter?
You Can’t Go Wrong With These Warm White Paint Colors We Found The Perfect Shade of Blonde for Fall
Source: Average monthly cross-platform (O&O, Facebook, Instagram, YouTube, Pinterest, Twitter) Video views August 2019-July 2020.MARKETING
We offer multi-platform solutions
that showcase advertisers and
create engaging experiences for
our consumers.
CUSTOM MULTI-PLATFORM PROGRAMS
TURNKEY NATIVE CONTENT SOLUTIONS
HIGH-IMPACT IN-BOOK AND COVER UNITS
CONTEXTUALLY RELEVANT EDITORIAL CONTENT
SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS
EVENTS/EXPERIENTIAL
RETAIL SOLUTIONS/ACTIVATIONS
CUSTOM RESEARCH/INSIGHTSBRAND
EXTENSIONS
SOUTHERN LIVING IDEA HOUSE
SOUTHERN LIVING CUSTOM BUILDER PROGRAM
SOUTHERN LIVING HOUSE PLANS
SOUTHERN LIVING INSPIRED COMMUNITIES
SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS
SOUTHERN LIVING HOME COLLECTION AT DILLARD’S
SOUTHERN LIVING HOTEL COLLECTION
SOUTHERN LIVING PLANT COLLECTION
SOUTHERN LIVING STORES
SOUTHERN LIVING TV SHOW
SOUTHERN LIVING BISCUITS AND JAM PODCASTRATES & SPECS
R AT E & S P EC S
RATEBASES COVERS FULL RUN / 4-COLOR
Full Run 2,800,000 2ND COVER CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE
$358,100 4-color $298,400 $228,800 $186,600 $134,500
Alabama/Mississippi 213,000
3RD COVER
Arkansas* 238,000
$328,200
Florida 255,000 REGIONAL EDITIONS CPM TABLE / 4-COLOR
BACK COVER
Georgia 230,000 $387,900 CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE
Mid-Atlantic** 353,000 100,000 $27,950 $21,430 $17,470 $12,580
Midwest States*** 302,000 BLACK & Add’l per M 164.60 126.20 102.90 74.10
North Carolina 241,000 WHITE RATES
250,000 $52,640 $40,360 $32,910 $23,690
South Carolina 144,000 FULL PAGE Add’l per M 137.10 105.10 85.70 61.70
$226,900
Tennessee 158,000 500,000 $86,920 $66,640 $54,340 $39,120
2/3 PAGE
Texas 338,000 Add’l per M 113.80 87.20 71.10 51.20
$174,000
* Includes AR, LA, MO, OK
1,000,000 $143,820 $110,260 $89,910 $64,730
1/2 PAGE
** Includes DC, DE, MD, NJ, NY, PA, VA $141,900 Add’l per M 107.60 82.50 67.30 48.40
*** Includes IL, IN, KY, MI, OH, WI, WV
1/3 PAGE 1,500,000 $197,620 $151,510 $123,550 $88,940
$102,200 Add’l per M 105.30 80.70 65.80 47.40
State or regional editions include some circulation from adjacent states
TRAVEL PLANNER FREQUENCY 1X 3-5X 6-8X 9-11X 12X TRAVEL PLANNER CPM TABLE
All State Editions (2,472K circ) $19,242 $18,472 $17,702 $16,837 $16,067 600,000 circ $7,001
Add’l per K $7.90
Southwest (576K circ) $7,001 $6,721 $6,441 $6,126 $5,846
1,200,000 circ $11,738
(AR, LA MO, OK, TX)
Add’l per K $6.33
South Central (673K circ) $7,577 $7,274 $6,971 $6,630 $6,327 1,900,000 circ $16,165
(AL, MS, IL, IN, KY, MI, OH, WI, WV, TN) Add’l per K $5.38
Minimum purchase of 600k circulation required.
Mid-Atlantic (594K circ) $7,001 $6,721 $6,441 $6,126 $5,846
Notes:
(NC, DC, DE, MD, NJ, NY, PA, VA)
• Regional combinations available using table above.
• S tate or regional editions may include circulation
South Atlantic (629K circ) $7,230 $6,941 $6,651 $6,326 $6,037 from adjacent states.
(FL, GA, SC)
• Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page
HOW TO FIGURE MULTIPLE STATES PRINT AD SPECIFICATIONS
BRC INSERT CARDS
MEREDITH.COM/AD-SPECS
REG - SUPPLIED Example: Tennessee and Arkansas editions, Full Page 4-color buy:
$233,707 Total Circulation: 396,000
First 250,000 Cost: $51,110
REG - WE PRINT
$179,220 146,000 at $133.10 per M: $19,433
Total Cost: $70,543
OVERSIZE - SUPPLIED
$146,157
Advertisers who run the same ad (same configuration) in multiple
state editions use CPM table to calculate the rate. State edition
OVERSIZE - WE PRINT circulations are not guaranteed and are to be used only as a basis
$105,266 for determining rates.
These rates and all advertising transactions are subject to the 2021 Advertising Terms and Conditions of Meredith Corporation. Circulation includes the print and
digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional
information including opt-out and upgrade options.
Note: All rates are GROSS.TERMS & CONDITIONS
2021 SOUTHERN LIVING RATE CARD MISCELLANEOUS
MEREDITH CORPORATION PRINT ADVERTISING TERMS AND CONDITIONS
1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for
publication in the Magazine including, but not limited to, those for which Publisher has provided creative services,
The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”)
contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe
in the U.S. print edition of Southern Living magazine (the “Magazine”), as may be revised by Publisher from time to time.
any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency
For the latest version, go to www.southernliving.com. For Publisher’s Digital Editions Advertising Terms and Conditions,
and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability
go to https://www.meredith.com/digital-editions-advertising-tc. Submission of insertion order for placement of
damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such
advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any
advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a)
insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms
claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement,
and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher.
libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure
of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the
United States or any of the states or subdivisions thereof.
AGENCY COMMISSION AND PAYMENT
2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other
1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any
promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and
advertisement.
severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided
by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and
2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of
to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold
advertising in the Magazine and for all costs of collection of late payment.
harmless Publisher from and against any Losses arising from such materials, products or services, including, but not
limited to, those arising from any Claims.
3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be
rescinded or become null and void and the full advertising rate shall apply.
3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the
product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior
4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to
written permission for each such use.
recognized agents.
4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resemble editorial
5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the
matter.
billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate
card rates must be received no later than the issue closing date. Prepayment is required if credit is not established
5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may
prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.
disclose any such information without obtaining Publisher’s prior written consent.
6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts
6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without
received by advertiser on ad space charges may not be applied to production charges.
regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement
shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the
7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the
Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives
sale of ad space.
any objection to the laying of venue of any such civil action or proceeding in such courts.
CANCELLATION AND CHANGES
ADDITIONAL COPY AND CONTRACT REGULATIONS
1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or
1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square,
advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default
or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon.
in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due
and payable.
2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.
2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of
3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and
orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts
schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other
will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special
products or services or to affiliated companies without the consent of Publisher.
advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60)
days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines,
4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national
such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s
P4C rate.
discretion.
5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed
3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad
by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to
rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for
advertiser’s earning discounts.
subsequent issues will be accepted at the then-prevailing rates.
REBATES AND SHORTRATES
CIRCULATION GUARANTEE
Publisher shall rebate advertiser if advertiser achieves a higher spending level, resulting in the retroactive lowering of
The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the
advertising rates, in comparison to the billed advertising rates. Rebate shall be in the form of a media credit to be applied
AAM’s reported circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which
against not-yet-paid media invoices. In the event that advertiser fails to achieve a spending level for which it has been
advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service.
billed, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates
In the event the audited six (6)-month average circulation does not meet the guaranteed rate base, Publisher shall grant
and higher rates.
rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of
audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated
rate base at time of publication and the AAM audited 6-month average. Publisher does not guarantee circulation to
regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining
the Magazine’s advertising rates.
PUBLISHER’S LIABILITY
1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the
Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism
or other occurrence beyond Publisher’s control.
2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it.
Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning
requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS
ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement
later than six (6) months after the on-sale date of the issue in which the advertisement appears.
3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the
cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special
or incidental damages, including, but not limited to, lost income or profits.CONTACT Deirdre Finnegan, Publisher Deirdre.Finnegan@meredith.com 212.455.1276
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