MEDIA KIT 2021 Be captivated - Are Media
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Be captivated MEDIA KIT 2021
BRANDS & AUDIENCES
2.6 million New Zealanders have read our magazines in the past year
And most have engaged with our digital networks
LS4220p1_LS4220_1_posterF 2020-10-08T13:41:45+13:00
GENDER WARS ORDER!
Scientist rebuts ‘myths’ Speaker Nancy Pelosi’s
about sexual identity surprising NZ mentor
OCTOBER 17-23 2020
LATEST MEDICAL RESEARCH
FAT CHECK
How to rapidly reduce your
weight & the risk from Covid
+ OTHER DISEASES
TOM AN ANGEL AT UNDERCOVER
SCOTT MY TABLE ECONOMIST
On Upham, Bolger The making of Tim Harford sorts truth
& battling socks a Kiwi classic from lies using stats
MASS REACH • HOME & LIFESTYLE • PREMIUM • CURRENT AFFAIRS
SOURCE: NIELSEN CMI ( JAN – DEC 2018 ) GOOGLE ANALYTICS MARCH 19
AUDIENCE
#1
Household Business decision
#1 Spend on home
#1
shoppers & women makers & renovations,
improvements
25-54 $200K+ HHI
& styling
LS4020p1_LS4020coverposterDONE 2020-09-23T19:09:47+12:00
SWEDISH DREAM WEST IN
ROULETTE TIME SHOW
Report from the Dr Michael Mosley on James Griffin on his
Covid experiment tips for healing sleep series’ outrageous fortune
SP
BU ECIAL
PUZMPER
CROS ZLES
SU SWOR
DOKU DS
MORE &
CASH OR CRASH
OCTOBER 3-9 2020
How safe is NZ’s economy?
Source: Nielsen Consumer and Media Insights Q1 2020
A I R N E W Z E A L A N D I N F L I G H T M AG A Z I N E
NZ’S NO.1 WEEKLY MAGAZINE
REACH
The numbers
2.6
million
kiwis have engaged with
420,000
media magazines
11%Increase in
20-40%
Increase in sales
an media magazine sold every month magazine sales value for our relaunch
brand in the last year (+ Kia Ora) (vs the running average) issues
Source: Nielsen Consumer and Media Insights Q1 2020 / ARE Media copy sales
ENGAGEMENT
Time spent readimg* is 12% higher for Media Consumer titles
77
minutes
86
minutes
Is the average time Is the average time
spent reading* spent reading*
a magazine by an magazine
primary readers by primary readers
Time spent reading for magazines & ARE readers is primary readers Source: Nielsen Consumer and Media Insights Q1 2020
A I R N E W Z E A L A N D I N F L I G H T M AG A Z I N E
A premium custom publication for Air New Zealand, Kia Ora’s long-form journalism is highly-trusted and respected by the
wide-reaching and mammoth readership base. While travel-centric, the magazine also has a particular focus on business and
Editor
helping drive economic results in regional New Zealand through the support of local enterprise. Virginia Larson
Print Run: 42,500 / Readership: 453,000 / Digital: 1.3 million Airpoints members
The reader
#1 80%
APRIL 2019
50% MALE/ 50% FEMALE
Air New Zealand’s inflight magazine readers
magazine for Top 3 socio economic
are a highly desirable captive audience.
As travellers for business and pleasure they Into the Wild reaching people
with a household
groups, +43% NZ Ave
79%
are keen to sample allour country has to The Nelson Tasman region’s great outdoors
income $200k+
offer. Kia Ora showcases the best of New
43%
Zealand travel, accommodation, dining
and entertainment and celebrates Kiwi
entrepreneurs and inspiring businesses. Texas Star
Lifestyle topics include new products and Howdy, Houston are homeowners with
places, home and fashion, bar and restaurant
Force of Nature
The Kiwi inventor
an average household
openings, and coverage of leaders in local
breaking new ground
are business owners income 29% higher than the
food, wine, beer, wellness, beauty, culture
Long Lunch
A taste of the or decision makers typical New Zealander who
Kāpiti Coast
and events. has travelled for business
59%
in the past year.
37%
Kia Ora
CORE TARGET readership has
grown steadily more likely to have
Audience over the years
making it one of
investments over
35-54
$200k compared to the had wine with a meal
the most read population
titles in in the past seven days.
New Zealand.
Source: Nielsen CMI Jan 19 – Dec 19
A I R N E W Z E A L A N D I N F L I G H T M AG A Z I N E
Deadlines, rates and dimensions
COVER
COVERDATE
DATE ON
ONSALE
SALE CANCELLATION
CANCELLATION BOOKING
BOOKING MATERIAL
MATERIAL
STANDARD RATE DEADLINE
DEADLINE DEADLINE
DEADLINE RECEIVED
RECEIVED
Full page $14,000
December 20 01/12/2020 13/10/2020 29/10/2020 30/10/2020
Sponsored content full page $16,800
Double page spread $21,000 January 21 01/01/2021 16/11/2020 27/11/2020 02/12/2020
Sponsored content double page spread $25,000
February 21 01/02/2021 21/12/2020 31/12/2020 05/01/2021
Half page horizontal/vertical $9,500
Third page horizontal/vertical $7,500 March 21 01/03/2021 18/01/2021 28/01/2021 02/02/2021
Inserts, Loose & Bound POA
April 21 01/04/2021 15/02/2021 26/02/2021 03/03/2021
Premium and guaranteed positions attract a 10% loading.
May 21 01/05/2021 16/03/2021 29/03/2021 01/04/2021
AD SPECS BLEED TRIM TYPE June 21 01/06/2021 19/04/2021 29/04/2021 04/05/2021
WxH WxH WxH
Full Page 220 x 285 210 x 275 180 x 250 July 21 01/07/2021 17/05/2021 28/05/2021 02/06/2021
Double Page Spread (DPS) 430 x 285 420 x 275 390 x 250
August 21 01/08/2021 11/06/2021 29/06/2021 02/07/2021
Half Page Vertical 110 x 285 100 x 275 85 x 250
Half Page Horizontal 220 x 145 210 x 135 180 x 120 September 21 01/09/2021 19/07/2021 29/07/2021 03/08/2021
Third Page Vertical 83 x 285 73 x 275 55 x 250
October 21 01/10/2021 16/08/2021 27/08/2021 01/09/2021
Third Page Horizontal 220 x 100 210 x 90 180 x 75
November 21 01/11/2021 20/09/2021 30/09/2021 05/10/2021
December 21 01/12/2021 18/10/2021 28/10/2021 02/11/2021
Air New Zealand is committed We seek to engage with companies who All companies advertising within Kia Air New Zealand and Are Media reserve
to supercharging New Zealand’s share our commitment and approach to Ora are encouraged to actively pursue the right to decline or reject a high risk
success socially, economically and conducting business in a sustainable way, opportunities to improve their sustainable advertiser if they feel they do not meet
environmentally. To do this, we are and expect all companies advertising business practices and transparently the standards. Advertising Sustainability
committed to the highest standards of within Kia Ora to fully comply with all communicate this process with Are Media Principles can be viewed on request from
social and environmental responsibility applicable laws and regulations. and Air New Zealand. your Are Media representative or on the
and ethical conduct. Are Media website www.aremedia.co.nz
As much a purchasing resource as it is entertainment, Your Home and Garden offers ideas, expert advice and information
to inspire and teach readers how to make any space a home. The title showcases creativity and readers engage in the brand
Editor
for ideas they can replicate at home through locally-sourced products. Fiona Hawtin
Circulation: 23,743 / Readership: 236,000 / Subscriber base: 8,480
The reader
Your Home and Garden is all about featuring
homes that real people live in, beautiful products
that they can access and afford, and useful,
61%
readers who own their own
homes have done a renovation
54%
of Your Home and Garden
readers entertained family
practical advice. Home improvement, styling
project in the past 12 months. or friends at home in the
and interior design are all passion points for our
past month.
readers. They are foodies, gardeners, collectors
78%
Your Home and Garden
and DIY-ers. Your Home and Garden is at the
readers’ households
forefront of all these movements, and delivers
spend over
$15.1
colourful, creative, inspiring and engaging
content across multiple platforms. We help our
audience personalise and improve their homes of readers agree
through everyday inspiration, the latest products they are prepared to pay
and services, expert advice, and money-saving more for better tasting
tips and tricks. million per week products.
+32%
on the cost of owning their
homes
29%
Primary
CORE TARGET readers spend
Females
30-54
82
minutes reading a
typical issue
40,000
Your Home and Garden readers
higher average spend
than the average NZ household
property alterations,
additions and improvements
expect to purchase or sell a house in
the next 12 months
Facebook 157,043 Instagram 66,900
Deadlines, rates and dimensions
STANDARD RATE COVER
COVERDATE
DATE ON
ONSALE
SALE CANCELLATION BOOKING
BOOKING MATERIAL
MATERIAL
Full page $7,000 DEADLINE DEADLINE
DEADLINE RECEIVED
RECEIVED
Sponsored content full page $10,000
December 20 09/11/2020 07/10/2020 23/10/2020 28/10/2020
Double page spread $12,500
Sponsored content double page spread $15,000 Jan-21 07/12/2020
Half page horizontal/vertical $4,500
Third page horizontal/vertical $3,500 Feb-21 14/01/2021 14/12/2020 30/12/2020 31/12/2020
Inserts, Loose & Bound POA
Mar-21 18/02/2021 18/01/2021 03/02/2021 05/02/2021
Premium and guaranteed positions attract a 10% loading.
Apr-21 18/03/2021 15/02/2021 03/03/2021 08/03/2021
May-21 15/04/2021 15/03/2021 31/03/2021 01/04/2021
AD SPECS BLEED TRIM TYPE
WXH WXH WXH Jun-21 20/05/2021 19/04/2021 05/05/2021 10/05/2021
Full page 225 x 307 215 x 297 190 x 272
Jul-21 24/06/2021 24/05/2021 09/06/2021 14/06/2021
Double page spread 225 x 307 215 x 297 190 x 272
Half page horizontal 225 x 158 215 x 148 190 x 130 Aug-21 22/07/2021 21/06/2021 07/07/2021 12/07/2021
Third page vertical 117 x 307 107 x 297 90 x 272
Third Page horizontal 225 x 109 215 x 99 190 x 75 Sep-21 26/08/2021 26/07/2021 11/08/2021 16/08/2021
Third Page vertical 80 x 307 70 x 297 55 x 272
Oct-21 23/09/2021 23/08/2021 08/09/2021 13/09/2021
Nov-21 21/10/2021 20/09/2021 06/10/2021 11/10/2021
New Zealand’s best-selling monthly women’s magazine. Local celebrity driven with strong heartland New Zealand
connections. The magazine offers broad based lifestyle content with particular emphasis on recipes and food.
Leveraging celebrity influence, The Australian Women’s Weekly NZ edition, offers current affairs information in Editor
Sarah Henry
an engaging way alongside practical advice for improving and enhancing Kiwis lives.
Circulation: 49,683 / Readership: 470,000 / Subscriber base: 15,874
$485 50%
Responsible for Over
The reader
Genuine and loving, spontaneous and a
lover of life. Her family’s welfare, health
and wellbeing are what matters most. She
leads a busy lifestyle, involves herself in the
million of all readers fall into
the top socio economic
community, entertains friends with good In household expenditure
groups
food and great wine. Australian Women’s each week
2 3
Weekly readers are financially well off and
can afford to spend on extras (+10% above Households of readers
in
$28
the NZ average). They are the CEOs of spend
their households, making decisions about
everything from home renovations and family own their own homes
holidays to what is on the table for dinner.
7/10
More importantly, they are the mums of Gen Y:
some still at home, others going to university, million
getting married and having their first child. on clothing and footwear
every issue
have savings or
investments and over
50%
Primary Over
half agree they feel
3 4
CORE TARGET readers spend
65
financially free.*
Females in
35-54 minutes reading a
typical issue
readers give advice or make
recommendations to friends
are sole decision
makers on household
items
and family on their decisions.
Facebook 4,877 Instagram 1,664Deadlines, rates and dimensions
STANDARD RATE COVER
COVERDATE
DATE ON
ONSALE
SALE CANCELLATION
CANCELLATION BOOKING
BOOKING INSERT
INSERT MATERIAL
MATERIAL
DEADLINE
DEADLINE DEADLINE
DEADLINE DEADLINE
DEADLINE DEADLINE
RECEIVED
Full page $7,000
Sponsored content full page $10,000 December 20 05/11/2020 28/08/2020 09/10/2020 09/10/2020 13/10/2020
Double page spread $12,500
January 21 28/12/2020 21/10/2020 30/11/2020 30/11/2020 04/12/2020
Sponsored content double page spread $15,000
Half page horizontal/vertical $4,500 February 21 28/01/2021 20/11/2020 31/12/2020 31/12/2020 05/01/2021
Third page horizontal/vertical $3,500
Inserts, Loose & Bound POA March 21 25/02/2021 18/12/2020 29/01/2021 29/01/2021 02/02/2021
April 21 25/03/2021 15/01/2021 26/02/2021 26/02/2021 02/03/2021
Premium and guaranteed positions attract a 10% loading.
May 21 22/04/2021 12/02/2021 26/03/2021 26/03/2021 30/03/2021
June 21 20/05/2021 12/03/2021 23/04/2021 23/04/2021 27/04/2021
AD SPECS BLEED TRIM TYPE
WXH WXH WXH July 21 17/06/2021 09/04/2021 21/05/2021 21/05/2021 25/05/2021
Full Page 220 x 285 210 x 275 180 x 235
August 21 15/07/2021 07/05/2021 18/06/2021 18/06/2021 22/06/2021
Double Page Spread (DPS) 430 x 285 420 x 275 380 x 235
Half Page Vertical 108 x 285 98 x 275 78 x 240 September 21 12/08/2021 04/06/2021 16/07/2021 16/07/2021 20/07/2021
Half Page Horizontal 220 x 146 210 x 136 180 x 115
October 21 09/09/2021 02/07/2021 13/08/2021 13/08/2021 17/08/2021
Third Page Vertical 75 x 285 65 x 275 49 x 240
Third Page Horizontal 220 x 103 210 x 93 180 x 75 November 21 07/10/2021 30/07/2021 10/09/2021 10/09/2021 14/09/2021
December 21 04/11/2021 8/27/2021 08/10/2021 08/10/2021 12/10/2021
Christmas 21 02/12/2021 24/09/2021 05/11/2021 05/11/2021 09/11/2021NZ’S NO.1 WEEKLY MAGAZINE
Woman’s Day is New Zealand’s best-selling weekly woman’s magazine, Woman’s Day is a lifeline for many Kiwi woman, offering
them escapism alongside practical tools to keep them informed of the issues that affect them and their families. Editor
Woman’s Day readers like to be ‘in the know’ and ‘up with the latest’ at all times. Sebastian
van der Zwan
Circulation: 60,233 / Readership: 501,000 / Subscriber base: 8,363
The reader
Woman’s Day is a fabulous bubble where
she can finally switch gears, tune out and
dream a little. It’s intimate, restorative,
#1
weekly magazine
for mums with
52%
of readers a healthy diet
and plenty of exercise is
blissful – the perfect instant reward and kids under 17 essential
51%
antidote to her always-on life. It’s a mini
holiday. The experience leaves her smiling,
37%
Reaches
entertained, unburdened, reinvigorated,
in the know on all things pop culture and
empowered by the lifestyle content.
of readers like to keep
She’s back!
up with the latest
of Kiwi women
fashion or take care
every month!
in their appearance
47%
at all times
CORE TARGET
Primary
readers spend 59% have actually purchased
Females
79
With an audience earning something they have
of readers are the main
an average household seen advertised or
grocery buyer in the
25-54 income of reviewed
$92,000
household*
minutes reading a
typical issue
Facebook 78,026 Instagram 30,100
Source: Nielsen CMI Fused (Q418-Q319) *Base: AP15+ **Primary ReadersNZ’S NO.1 WEEKLY MAGAZINE
Deadlines, rates and dimensions
On sale every Monday
Booking & Material Deadline: One week prior to on-sale
Cancellation deadline: 3 weeks prior to on-sale
STANDARD RATE
Full page $7,000
Sponsored content full page $10,000
Double page spread $12,500
Sponsored content double page spread $15,000
Half page horizontal/vertical $4,500
Third page horizontal/vertical $3,500
Inserts, Loose & Bound POA
Premium and guaranteed positions attract a 10% loading.
AD SPECS BLEED TRIM TYPE
WxH WxH WxH
Full page 220 x 285 210 x 275 190 x 255
Double page spread 430 x 285 420 x 275 400 x 255
Half page horizontal 220 x 147.5 210 x 137.5 189 x 117.5
Half page vertical 113 x 285 103 x 275 92 x 255
Third page horizontal 220 x 106 210 x 91 190 x 71
Third page vertical 77 x 285 67 x 275 54 x 255The country’s most-read magazine, New Zealand Woman’s Weekly has been providing Kiwis with crucial weekly information
for more than 80 years. The deeply connected and highly engaged community of readers revel in the stories of
Editor
well-known New Zealanders that sit alongside tales from their beloved royal family. Recipes, local columnists and Marilynn McLachlan
practical lifestyle information is also a big driver for the audience.
Circulation: 40,049 / Readership: 518,000 / Subscriber base: 10,634
The reader
She is a woman with character and life
experience, goals and opinions, who looks
to the New Zealand Woman’s Weekly for
#1
weekly magazine
for reaching
2 5 out
of
are ‘influences’ for
cosmetic/beauty products
a sense of connection and belonging.She
is kind, generous and highly organised. New Zealanders who when you reach them
Immersed in the needs of her family, she have tried a new you also reach their
also makes time for her close circle of recipe or cooked a friends/family
friends, her career and her community. meal from scratch
2 5 62%
She enjoys growing food and flowers in her
garden, trying new recipes, shopping for
wonderful but wearable fashion, catching in
up with loved ones over lunch and taking
time out to travel with her partner. have actually purchased of readers are the
something they have seen main household
advertised or reviewed shopper
37% $261
Reaches Big spenders
Primary
CORE TARGET readers spend
79
With an audience
Females earning an average
40+
household income of of Kiwi women million per week
$91,000
minutes reading a every month! overall weekly
typical issue reader’s household
spend
Facebook 28,806 Instagram 8,373Deadlines, rates and dimensions
On sale every Monday
Booking & Material Deadline: One week prior to on-sale
Cancellation deadline: 3 weeks prior to on-sale
STANDARD RATE
Full page $7,000
Sponsored content full page $10,000
Double page spread $12,500
Sponsored content double page spread $15,000
Half page horizontal/vertical $4,500
Third page horizontal/vertical $3,500
Premium and guaranteed positions attract a 10% loading.
AD SPECS BLEED TRIM TYPE
WxH WxH WxH
Full page 210 x 285 200 x 275 177 x 250
Double page spread 410 x 285 400 x 275 376 x 250
Half page horizontal 210 x 144 200 x 134 177 x 122
Half page vertical 109 x 285 99 x 275 87 x 177
Third page horizontal 210 x 102 200 x 92 177 x 80
Third page vertical 78 x 285 68 x 275 56 x 250Driven by the strength of its agenda setting content, The Listener publication is New Zealand’s best-selling current affairs magazine with
a per capita circulation higher than Time, the New Yorker and the Spectator. The gold standard for any magazine, in the era of unlimited
free online content, is whether readers value the journalism enough to seek it out and pay for it. Listener readers do just that. Editor
Pamela Stirling
Circulation: 44,848 / Readership: 195,000, Subscriber base: 30,000
The reader
83%
New Zealand Listener
readers spend
82%
43% MALE / 57% FEMALE
An energising read, full of witty insight and are homeowners
award-winning investigative journalism, (+32% above NZ average)
this is the magazine that has been setting above NZ average on the
New Zealand’s agenda since 1939. We’re They spend
purchase of new cars
$4.3
proud to have this country’s best columnists
and contributors as an integral part of the
They are
50%
fabric of the Listener. Our aim each week is
to stand out as the magazine that provides
compelling journalism and photography that million per week
resonates with New Zealanders. on their health (+50% above
more likely than the average NZ average)
NZ’er to have more than
79%
$2000,000 invested
70%
Primary
CORE TARGET readers spend
110 41%
of readers give advice to, or
Audience make recommendations to,
40-69
top 3 socio friends and family
minutes reading a (+38% above NZ average)
typical issue have had wine with their meals
in the past 7 days +72% above NZ
average
Facebook 16,01 Instagram 1,777Deadlines, rates and dimensions
On sale every Monday
Booking & Material Deadline: One week prior to on-sale
Cancellation deadline: 3 weeks prior to on-sale
STANDARD RATE
Full page $7,000
Full page sponsored content $10,000
Double page spread $12,500
DPS sponsored content $15,000
Half page horizontal/vertical $4,500
Third page horizontal/vertical $3,500
Premium and guaranteed positions attract a 10% loading.
AD SPECS BLEED TRIM TYPE
WxH WxH WxH
Full page 210 x 285 200 x 275 177 x 250
Double page spread 410 x 285 400 x 275 376 x 250
Half page horizontal 210 x 144 200 x 134 177 x 122
Half page vertical 109 x 285 99 x 275 87 x 177
Third page horizontal 210 x 102 200 x 92 177 x 80
Third page vertical 78 x 285 68 x 275 56 x 250DIGITAL
37% 36%
3.5mins 75% 25-44 20/75 2.5mins 75% 25-44 41/59
300,553 44,000 170,623 110,000
users followers users followers
336,012 119,000 156,927 195,000
sessions followers sessions followers
420,207 64,636 428,723 28,636
page impressions subscribers page impressions subscribers
The best of New Zealand’s home
Now To Love is New Zealand’s
inspiration, all in one place.
celebrity and women’s lifestyle hub. Stay up
to date with the best stories from The New Zealand Homes to Love celebrates New Zealanders’ passion
Woman’s Weekly, Woman’s Day and for renovation and home decoration across multiple
The Australian Women’s Weekly. media channels. Our appetite for real homes,
practical advice and inspiring content continues to
You can count on us to keep in the know about
grow. Whether we are living small or living large,
everything from the latest celebrity news, inspirational
living together or living alone, we all want to make
real-life stories, parenting, health, fashion, beauty and
our house a home.
lifestyle tips and trends, and so much more.
A I R N E W Z E A L A N D I N F L I G H T M AG A Z I N E
NZ’S NO.1 WEEKLY MAGAZINEYou can also read
