2019 DIGITAL MEDIA KIT - Diablo Magazine
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2019 DIGITAL MEDIA KIT
REVISED 9/24/18
DIABLOMAG.COM
JUST THE FACTS
Every month, thousands of San Francisco East Bay residents find more of what they love about Diablo
magazine online at diablomag.com. In addition to a range of editorial content—from personalities
and community, to style, shopping, dining, entertainment, and travel—you’ll find searchable archives
and a full digital edition of the current issue of Diablo magazine. From restaurant reviews, travel tips,
party pictures, blogs, and videos, diablomag.com is the trusted resource for life in the East Bay.
Searchable archives diablomag.com
Wide range of editorial content 43,300+
Unique monthly users: (mean)
Full monthly digital edition of Diablo magazine
57,000+
Monthly Sessions (mean)
119,500+
Monthly Page VIews (mean)
> FOOD + DRINK
Diablo magazine Digital Edition flip book
> HEALTH + WELLNESS 501
Unique Monthly Digital Edition Users (mean)
> HOME +DESIGN
2,340+
Monthly Digital Edition Visitors (mean)
> PEOPLE + STYLE
15,100+
> TRAVEL + PLACES Monthly Digital Edition Page Views (mean)
SOURCE: 2017 CIRCULATION VERIFICATION COUNCIL, ONLINE READER SURVEY
AND CIRCULATION AUDIT
> CALENDAR + EVENTS
Social Reach:
8,000+ 11,500+ 12,000+
Facebook Instagram Twitter
Likes Followers Followers
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18
DIABLOMAG.COM
AT A GLANCE
SPONSORED CONTENT NEW!
• Exclusive "The Latest" view position: Featured on the homepage of diablomag.com. Include your message
alongside "The Latest" from Diablo magazine's editorial coverage. Prime positioning provides highest visibility
and is limited to one spot per month.
• Diablo Buzz: Featured on the homepage of diablomag.com. Share your story directly with readers, leveraging
the reach of Diablo magazine's online readership and social media. Three advertising units available per week.
DISPLAY ADVERTISEMENTS
• Rotating throughout diablomag.com at various sizes for maximum visibility. Category sponsorships available
• Preferred Positions (Available by week):
Homepage Takeover: For maximum exposure on the homepage of diablomag.com, reserve multiple ad
units, including the leaderboard and island units.
Homepage Pushdown: Available on the homepage of diablomag.com. A larger unit allows for expanded
space and added detail.
Fixed Footer: Static advertising unit displayed at the bottom of each page as the reader navigates
through diablomag.com and is optimized for mobile, tablet, and desktop screens.
E-MAIL
• A-List e-newsletter: Diablo magazine's weekly e-newsletter is the resource for nearly 20,000 opt-in
subscribers looking to get the first look at exclusive content, offers, and events.
• Insiders Club: Reach 17,000 opt-in subscribers with your exclusive content.
OVERVIEW
Unique Monthly Website Time on Site
Users (mean): Monthly Website Page Views (mean): (monthly mean):
43,300+ 119,500+ 1:35
2.09 20,000
Pages Per Visit (monthly mean) Weekly E-newsletter Subscribers
SOURCE: 2017 CIRCULATION VERIFICATION COUNCIL, ONLINE READER SURVEY AND CIRCULATION AUDIT
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18
DIABLOMAG.COM
DISPLAY ADVERTISEMENTS
Diablomag.com combines the strength of Option 1:
our loyal magazine readership with a new
online readership.
Leaderboard
[ 728px x 90px ]
Benefits:
> Rotating island and leaderboard or half-
page ad displayed on site for maximum
exposure Island
[ 300px x 250px ]
Rates:
$500 per month
Option 1 - Two ads per insertion:
Island ad and leaderboard
Option 2 - One ad per insertion:
Half-page ad Option 2:
Materials required:
Option 1:
1x Leaderboard - 728px x 90px
1x Island ad - 300px x 250px
1x Clickthrough URL
Option 2:
1x Half-page ad - 300px x 600px
1x Clickthrough URL
Deadlines:
> Camera-ready materials due one week
prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 1 day
for posting. Rush charges may occur to
accommodate late materials.
Half-page
[ 300px
*Included analytics are provided 1x at the completion
x 600px ]
of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18
DIABLOMAG.COM
CATEGORY SPONSORSHIPS
Category sponsorships allow you to align your
brand with a specific and relevant category
on diablomag.com. Category sponsorships
include one leaderboard and one island ad Leaderboard
live for one month. [ 728px x 90px ]
Benefits:
> Prominent placement on the category
homepage
> Responsive marketing Island
> Adjacent to timely and relevant content [ 300px x 250px ]
Categories Available:*
FOOD + DRINK
HEALTH + WELLNESS
HOME + DESIGN
PEOPLE + STYLE
TRAVEL + PLACES
CALENDAR + EVENTS
*Exclusive to one advertiser per month per category
Rates:
$400 per month per category
Optional Upgrades:
Video: $400
Materials required:
1x Leaderboard - 728px x 90px
1x Island ad - 300px x 250px
1x Clickthrough URL
Deadlines:
> Camera-ready materials due one week prior
to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 1 day
for posting. Rush charges may occur to
accommodate late materials.
*Included analytics are provided 1x at the completion of
the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18
DIABLOMAG.COM
HOMEPAGE TAKEOVER
Diablomag.com combines the strength of
our loyal magazine readership with a new
online readership. The Homepage Takeover
includes one leaderboard and three island
ads live for one week (Monday—Sunday). Leaderboard
[ 728px x 90px ]
Benefits:
> Maximum exposure and branding
opportunity on diablomag.com
homepage*
Island
> Impactful opportunity to highlight your [ 300px x 250px ]
business
> Direct response
*If footer or leaderboard banners are taken, additional
ad units can be accommodated. Does not include
300px x 600px half-page ad.
Rates:
$350 per week
Based on availability.
Materials required:
1x Leaderboard - 728px x 90px
3x Island ad - 300px x 250px
1x Clickthrough URL
Deadlines:
> Camera-ready materials due one week
prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 1 day
for posting. Rush charges may occur to
accommodate late materials.
*Included analytics are provided 1x at the completion
of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18
DIABLOMAG.COM
HOMEPAGE PUSHDOWN UNIT
Diablomag.com combines the strength
of our loyal magazine readership with a
new online readership. The Homepage
Pushdown includes a teaser banner and
expanded ad unit to be live for one week Teaser Image
[ 970px x 90px ]
(Monday—Sunday).
Function:
> A teaser unit is shown until the user
hovers over the ad—the web content is
then "pushed" downward to make room
for the expanded ad.
Benefits:
> Rich functionality and user interactivity
> Maximum exposure
> Prime position on the homepage of
diablomag.com
Rates:
$350 per week
Materials required:
1x Teaser unit - 970px x 90px
Expanded Ad Unit
1x Expanded unit - 970px x 415px [ 970px x 415px ]
1x Clickthrough URL
*Third party trackers are not available for these ad
units.
Deadlines:
> Camera-ready materials due one week
prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 1 day
for posting. Rush charges may occur to
accommodate late materials.
* Included analytics are provided 1x at the
completion of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 7/16/18
DIABLOMAG.COM
FIXED FOOTER
Diablomag.com combines the strength of
our loyal magazine readership with a new
online readership.
Function:
> The fixed footer banner appears on all
Diablomag.com webpages and remains
fixed to the bottom of the browser
window as the visitor scrolls live for one
week (Monday—Sunday).
> The banner resizes and is optimized for
desktop, tablet, and mobile devices.
Benefits: Fixed Footer
[ 1200px x 40px ]
> Responsive design
> Maximum exposure
Rates:
$500 per week
Materials required:
3x banners sized at (1x at each size):
1200px x 40 px
768px x 40 px
480px x 40 px
1x Click through URL
Fixed Footer
Deadlines: [ 768px x 40px ]
> Camera-ready materials due one week
prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 1 day Fixed Footer
for posting. Rush charges may occur to [ 480px x 40px ]
accommodate late materials.
*Included analytics are provided 1x at the completion
of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18
DIABLOMAG.COM
VIDEO ADVERTISING
Diablomag.com combines the strength of
our loyal magazine readership with a new
online readership.
Benefits:
> Maximum exposure and branding
opportunity on diablomag.com
> Impactful opportunity to highlight your
business
> Interactive platform
Rates:
$400 per month
Position
Available on the following pages:
Health + Wellness
Travel + Places
Home + Design
Materials required:
1x YouTube embed link (recommended for
detailed analytics) or native video file
Deadlines:
> Camera-ready materials due one week
prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 1 day
for posting. Rush charges may occur to
accommodate late materials.
*Included analytics are provided 1x at the completion
of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 7/16/18
DIABLOMAG.COM
SPONSORED CONTENT
Diablomag.com combines the strength
of our loyal magazine readership with a
new online readership.
Benefits:
> Maximum exposure under "The Latest"
and alongside Diablo magazine editorial
coverage on the homepage of
diablomag.com
> Prime postition limited to one advertiser
per month
> Linking to sponsored content in
paragraph format
Rates:
$1,250 per month
Materials Required
Copy: 600 word maximum
1x Teaser image: 500px x 500px
2x Supporting images: 200px x 200px
(supporting images are not required)
1x Clickthrough URL (Clicks are not
trackable)
*Advertorial posts are subject to Diablo approval
Deadlines:
> Materials due one week prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 2
days for posting. Rush charges may occur
to accommodate late materials.
*Included analytics are provided 1x at the completion
of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18DIABLOMAG.COM
DIABLO BUZZ
Leverage the reach of Diablo magazine’s
social media and online readership. Diablo’s
social media presence, combined with the
power of diablomag.com, offers your brand
a social boost to promote your business.
Includes:
1x Diablo Buzz blog post (3 Positions
available on the homepage of
diablomag.com)
1x Facebook post on Diablo magazine's
Facebook page Materials required:
1x Twitter post from @diablomagazine
Buzz Blog:
Rates & Dates: Copy: 500 word maximum
1x Image: 500px x 500px
$400 per week 1x Clickthrough URL
Blog is posted on Tuesday, Thursday, or
Social Media Teaser Copy:
Friday and runs for one week
1x Twitter: 140 character maximum
Blog post is shared on Diablo's Facebook and
1x Facebook: 140 character maximum
Twitter on blog live dates (Tuesday, Thursday,
or Friday between 10AM - 4PM) *Advertorial and social posts are subject to Diablo approval
3 Diablo Buzz positions available on the
homepage of diablomag.com Reach:
Optional Upgrade: Instagram
$50 per post
Reach Diablo's 11,500+ Instagram followers
Additional materials are required
8,000+ 12,000+
Facebook Twitter
Deadlines: Likes Followers
> Camera-ready materials due one week
prior to live date.
> Late materials will be accommodated for
the remainder of the insertion. Allow 2
day for posting. Rush charges may occur
to accommodate late materials.
*Included analytics are provided 1x at the completion
of the campaign.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 7/16/18DIABLOMAG.COM
2019 AD SPECS
Max File Size Max File Size
Ad Unit Sizes (maximums) Dimensions (px) Static Image Ads Rich Media Ads
Leaderboard 728 x 90 60K Max 80K Max
Category Sponsorship 728 x 90 60K Max 80K Max
300 x 250 60K Max 80K Max
Island ad 300 x 250 60K Max 80K Max
Hompage Pushdown 970 x 90 60K Max Not supported
970 x 415
Fixed Footer 1200 x 40 60K Max Not supported
768 x 40
480 x 40
Half-page ad 300 x 600 60K Max 80K Max
Static Image Ads (GIF/JPG)
Please provide:
• .JPG, .GIF, or animated .GIF
• Click through URL
Rich Media Ads
Supported formats: Flash (SWF), Third-Party hosted media
Third-Party Hosted Ads*:
• Initial file load may not exceed 80k
• Polite or expanding load may not exceed an additional 100k
• No limit on streaming video load
• Third-party tags must be supplied in a text file or an Excel document
• Clickthrough URL
• Accepted Third-Party Vendors (including but not limited to): Google - DART for Publishers, Google -
DART for Advertisers, ADTECH Helios, MediaMind, Eyewonder, Mediaplex, Microsoft - Atlas, Pointroll
Flash Ads*:
• File Format: Macromedia Flash 7 Compatible SWF file (lowest common denominator)
• Animation: 15 seconds maximum
• Frame Rate: maximum 18 frames per second or lower, ideally 12 fps
• A backup .gif/.jpg must be provided for non-flash users (according to static image specs above)
• Please see next page for instructions to create an SWF creative file for use in Open AdStream
*Important: We do not accept Flash or 3rd party creatives that have been built using EBLoader JS or XMLHttpRequest as
these means affect end user experience. We recommend Google Web Designer for Flash or HTML5 files.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18Creating an SWF Creative File for Use in Open AdStream (OAS)
These instructions are intended for Flash Versions 7, 8, and 9 using ActionScript 2.0. ActionScript 3.0 is not
recommended; currently, pop-up blockers only allow the ‘onRelease’ command. Unfortunately, this command
has been removed in ActionScript 3.0.
Setup Steps:
1. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.
2. Associate the "on(release)" event with that object.
3. The object will now listen for that particular event. When the event occurs it will trigger actionscript
instructions.
4. Place the click tag actionscript (listed below) as the instructions for the “on(release)” event.
For a Button Use:
on (release)
{
getURL(_root.clickTAG, "_blank");
}
Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Additional Notes:
1. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
2. In order to track clicks within OAS, the SWF must not be setup with a hardcoded click URL.
Method of Delivery:
Direct files and questions to Victoria Lau at vlau@diablopubs.com. Provide third party tags in a text file.
Deadlines:
Camera-ready materials are due 1 week prior to live date. Late materials will be accommodated for the
remainder of the insertion. Alllow 1-2 days for posting depending on the insertion. Rush charges may occur to
accommodate late materials.
*Important: We do not accept Flash or 3rd party creatives that have been built using EBLoader JS or XMLHttpRequest as
these means affect end user experience. We recommend Google Web Designer for Flash or HTML5 files.
All campaigns will be confirmed after receipt and inspection of provided materials. Requests for complex analytics
programs to be billed additional and quoted upon evaluation of the request.
Advertising Units:
Half-page Unit
[ 300px x 600px ]
Island Unit
[ 300px x 250px ] Homepage Pushdown Unit*
[teaser image: 970px x 90px ]
[expanded unit: 970px x 415px ]
*must provide both teaser & expanded unit files
Fixed Footer Unit*
*must provide all sizes for mobile and tablet optimization
[Large Footer: 1200px x 40px ]
[Medium Footer: 768px x 40px ]
Leaderboard / Category Sponsorship
[ 728px x 90px ]
[Small Footer: 480px x 40px ]
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18A-LIST E-NEWSLETTER
OVERVIEW
The A-List is a weekly e-mail newsletter sent Cancer Support Community, Empty Bowls, Dish, and more.
to nearly 20,000 opt-in subscribers. It is the
trusted e-newsletter for the scoop on the
East Bay’s hottest events, shopping, and
dining news. Through the A-List, subscribers
get the first look at exclusive content and the
chance to win prizes in online contests.
Top Tickets: September 21-27
At a Glance: Our weekly can't-miss events.
Ballet, blues, and brews are all happening this
Opt-in Subscribers 19,700+ weekend in the Bay.
Click here to learn more.
A-List Average Open Rate 23%
All industries: Average Open Rate 18%
Cancer Support Community Gala
A-List Average Clickthrough Rate 24%
September 23.
An Evening of Hope & Healing, presented by John Muir
Health will be held on Saturday, September 23, at the
All industries: Average Click through Rate 8% Blackhawk Auto Museum. All proceeds benefit
Cancer Support Community, providing free
comprehensive services to cancer patients and their
families. The event will honor Eric Rudney and
Sources: Constant Contact report: January 1, 2018-July Congressman Mark DeSaulnier.
12, 2018; Constant Contact article: Average Industry Click here to purchase tickets and sponsorships.
Rates for Email as of April 2018
Diablo Dish: Locanda
Includes Positano Is Bringing a Piece
of Italy to Lafaye e
Option 1: Advertorial Here's this week's delicious foodie scoop.
Walnut Creek's Library on Main closes; Eat Real
Option 2: Banner Festival takes over Jack London Square; Pacific
Catch slated to open in 2018; Prost to Walnut
Creek Yacht Club's Oktoberfest; and more Dish.
Schedule
Click here for the full Dish.
The A-List is sent each week on
Wednesday.
For more information, contact your account
executive at (925) 943-1111 or e-mail
general@maildiablo.com
Cocktails & Dinner at Claremont
Country Club
Alameda Health System Foundation Annual Golf Tournament.
Experience Oakland's exclusive Claremont Country Club
while supporting a great cause at Alameda Health System Foundation's sold-out 22nd Annual
"Play Fore Caring" Golf Tournament Awards Dinner on September 25. The evening is filled
with delicious food, enticing raffle prizes, and great company. 100% of proceeds help advance
Alameda Health System's mission of Caring, Healing, Teaching, Serving All.
Click here to register today.
Bayhill High School Open House
October 7.
Join Bayhill High School for an Open House on
Saturday, October 7 at 1 p.m. Learn how this specialized
high school in Berkeley empowers students with learning
differences to succeed in high school, college, and
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18INSIDERS CLUB
OVERVIEW
Diablo magazine’s sponsored e-newsletter
is your opportunity to have a one-on-one New exhibit at the California Academy of Sciences
conversation with Diablo’s Insiders Club
e-mail subscribers. The Insiders Club e-mail
enables you to reach more than 17,000 opt-in
Diablo e-mail subscribers with your exclusive
content through a single sponsored e-mail.
At a Glance:
Opt-in Subscribers 17,100+
Insiders Club average open rate 23%
All industries: Average Open Rate 18%
Insiders Club average clickthrough rate 6%
All industries: Average click through Rate 8%
Sources: Constant Contact report: January 1, 2018-July
12, 2018; Constant Contact article: Average Industry
Rates for Email as of April 2018
Grow Your Social Media:
Dear Dave,
Embedded Social Media Links What makes the Northern California coast so unique-where fog rolls in,
Include: tectonic plates shift, and the tallest trees and largest mammals thrive? In
Giants of Land and Sea, a new exhibit at the California Academy of
Sciences, discover the giant forces that make Northern California like
• Like us on Facebook nowhere else in the world.
• Follow us on Twitter Ascend through an ancient redwood interactive, feel a jolt within an
earthquake simulator, roll through a fog room, explore marine mammal
• Join us on LinkedIn skeletons, and more. Become a member today and come as often as you
like.
• Watch us on YouTube
As a special bonus, the Academy would like to offer FREE tickets if you
purchase a membership before June 30, 2018, using the promo code
Free2018 at checkout.
For more information, contact your account
executive at (925) 943-1111 or e-mail Click here to get tickets today.
general@maildiablo.com - Diablo magazine's Insiders Club
THE INSIDER'S CLUB IS BROUGHT TO YOU BY DIABLO MAGAZINE
Diablo magazine, 2520 Camino Diablo, Walnut Creek, CA 94597
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/24/18You can also read
