2021 Media data Interschutz-Jahr! - Rettungsdienst.de
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Media data 2021 Advertising price list no. 27, valid from issue 1/2021 artner No.1 Your media p ar of in the ye Jahr! Interschutz-
Profile Rettungs-Magazin kus Brändli Photos: Mar For 25 years now the Rettungs-Magazin and medical service and disaster dienst.de receives 100,000 clicks each has been an indispensable information control. With a circulation of 20,500 month. We use the outstanding possibil- source for people working in the Ger- copies, the Rettungs-Magazin is the ity to provide visitors of rettungsdienst. man rescue services. Since 1996 the widest circulation rescue magazine in de with the latest rescue news and in- brand ,,Rettungs-Magazin’’ evolved into Germany. formation from rescue training, science, the leading address for all emergency technique, important dates, rescue personnel. Sector experts publicise the Since 2007 www.rettungsdienst.de missions and relevant political updates. newest technological and scientific provides another important information Additionally, the website is used as a findings and provide the readers with channel, and perfectly complements the platform for rescue service members vivid tips for everyday work in rescue printed Rettungs-Magazin. Rettungs- to exchange views. An important ▸ 2
Profile Rettungs-Magazin pillar of the ,,Rettungs-Magazin’’ to date. The weekly newsletter sum- Publication frequency brand is the social media plattform marizes the most important news of every other month Facebook. Furthermore, we provide the recent 7 days and has more than Year several different newsletter services. 2,500 subscribers. 26th year With these we keep rescue insiders up Purchase prices Rettungs-M agazin – Annual subscription 31.70 € (Germany), 37.70 € (world), 58.80 CHF (Switzerland), s rescue team this is where formation! single magazine 5.50 € get their in Circulation 20,500 copies 3
Our target audience/persona »These are our r e ad e r s a n d your potential En g els/f oto li a tolia customers!« e n o n/fo : Kz : S. oto oto Ph Ph The here portrait ‘’persona’’ are not in reality existing peo- ple but stereotypical represent- »In our job you can’t ever be fully prepared. »I read specialist journals made by and atives of our most important In a rescue mission everything can happen, for emergency service professionals to reader/user groups. They help but reading case reports about other people’s make communication and teamwork our editors to always consider experiences is very helpful.« with my colleagues easier.« the readers’ needs, wishes and goals during their research, writing and planning. Fiona and Frank Fulltime* Emily Emergency* We prepare all of our content O many did civilian service or voluntary work O emergency medicine, anaesthesia in a way that suits the respec- O gear is mostly provided by the employer (DRK, O works on emergency mission or in the emergency tive audience, and we publish Malteser…) room it on the ideal channel to reach O hope for more emphasis on the public image to O depending on her employer, must buy clothing the particular ‘’persona’’. This make recruiting junior staff easier herself is relevant for our advertising Also gets information from Also gets information from partners too because our advanced training, RETTmobil, specialist books, advanced training, specialist books, Facebook, readers are your costumers! news apps, webinars (mobile), Facebook, manufacturer websites, other specialist journals manufacturer courses, Feuerwehr-Magazin Especially interested in Especially interested in reports, case reports, vehicles and technique, reports, case reports, vehicles and equipment, medical information, legal information medical information, legal information 4 *in german language: Helga und Hans Hauptamt/Nora Notärztin
Our target audience/persona toli a r ge y N ev n s/f oto lia erk st a tt/fo fot olia e c ro g en / n tra st w : Mi : Se : co oto oto oto Ph Ph Ph »I want to stay up to date and keep an »Emergency service is just a hobby »I am interested in the vehicles overview of the branch. I am mostly for me. But in order to get all relevant of the emergency service, but a working in the administration.’’ information and to be able to join rough overview of the branch is conversations I am a enough for me.« Rettungs-Magazin reader.« Ludwig Leader* Vanessa Volunteer* Tech-Nick (Hobby)* O used to work on emergency missions and some- O likes to buy safety boots and equipment herself O vehicle enthusiast, reads specialist journals times still does in addition to the provided equipment to see the technical features of vehicles O works in associations or training facilities O very motivated because being in emergency O is not really into special branch topics O often active as public speaker, has connections to service is an important hobby for her (working conditions, training et cetera) the big players of the industry O works on emergency mission and participates Also gets information from in trainings Also gets information from manufacturer pages on Facebook, congresses, seminars, other specialist journals, Also gets information from forums, newsletter, Feuerwehr-Magazin internet portals, social media, newsletter, networks Google, Facebook, Newsletter, Feuerwehr-Magazin, Especially interested in RETTmobil Especially interested in reports, vehicles and technique, case reports, reports and case reports, medical information, Especially interested in economy news on manufacturers economy, legal information case reports and practical tips, medical information, legal information 5 *in german language: Ludwig Leiter/Elisa Ehrenamt/Techn-Nick (Hobby)
Our 360° strategy Print1) Rettungs-Magazin – 20,500 we radio on all Print subscribers1) channels! 7,039 Digital subscribers 1) 1,268 Visits/month 2) 105,832 PIs/month 2) 115,924 Newsletter subscribers 3) 2,611 eDossier downloads 4) 70,659 Facebook followers 1) Multi channel a ch family Total re 15,161 33e8p,e9r m9o4nth p e o pl 1) as of August 2020 Shop 2) as of Juni 2020 3) as of September 2020 4) Google Analytics, FM and RD altogether, timeframe January 2016 until July 2020 6
Native Advertising Portfolio Today, anyone who wants to catch the custom- O The only way to reach your target group across all O Helps to reach your company’s and products’ er’s attention needs a mix of editorial content relevant communication channels (print, online, whole target group by creating a larger audience and advertising or brand messages, in a nut- social media) and avoiding ad blockers in the for your topic shell: Native Advertising! process O Allows for customised communication to the target group, which is relevant for you, due to How does Native Advertising work? Our process for a successful clear persona definition and positioning of Native Advertising is storytelling. Your advertising ↓ Native Advertising campaign ↓ Rettungs-Magazin [Rescue Magazine]? or brand message is published in our platforms’ O Supports your company in establishing itself as editorial environment by means of an editorial plot an opinion leader for your target group on the (story). Or your company (offer) is an integrated ele- relevant topics ment of an editorial topic, without directly engaging O Improves the visibility of your brand in search in direct product advertising. Native Advertising engines and social media channels using SEO sustainably supports you in building and ex- optimised multimedia storytelling (editorial, tending your company’s and your products’ images, graphics, video) leading position in your relevant target groups. Content is king and we are the topic champions What does Native Advertising We are the content specialists for our achieve at Rettungs-Magazin target group and know exactly which [Rescue Magazine]? topics our community is interested in. O Your content receives high Simply leave the storytelling of your attention and involvement from message to us. We will make sure our community due to the high that your topics reach our community credibility and reach of our media effectively. brand(s) O Publication of your content within We will take over the campaign the look & feel of our editorial envi- conception, the content creation, the ronment. We are happy to handle the multichannel publishing, the campaign content creation for you management and the reporting. A one-stop O Leads to longer time spent on the site and full service – from your target group’s content higher involvement with your brand as well specialists. as your message and creates long-term effects 7
Schedule and editorial plan ments For jobd fuartdhevreadrtidesadelines – an ! touch with us please get in Publication Advertising Deadline for Issue Topics* Trade fairs and congresses** date deadline print data 1/2021 Treatment for Pelvis O January 23-31, 2021: Boot (Boat) in Düsseldorf 18.12.2020 20.11.2020 27.11.2020 Januar/Februar injuries O February 24-26, 2021: Symposium intensive care in Bremen **) as of August 2020 – information provided without guarantee ***) exact date not fixed by editorial deadline. 2/2021 Further education – Study 26.02.2021 29.01.2021 05.02.2021 O DINK in Koblenz*** März/April alongside your work 3/2021 Preview O May 5-7, 2021: RETTmobil international in Fulda 30.04.2021 26.03.2021 07.04.2021 Mai/Juni RETTmobil international O June 14-19, 2021: INTERSCHUTZ in Hannover 4/2021 Review O May 5-7, 2021: RETTmobil international in Fulda Fair * ) changes because of editorial reasons or current reasons reserved. 25.06.2021 28.05.2021 04.06.2021 journals! Juli/August RETTmobil international O June 14-19, 2021: INTERSCHUTZ in Hannover O September 16-18, 2021: 23nd Hauptstadtkongress (Capital 5/2021 congress) of the DGAI for Anaesthesiology and intensive therapy 27.08.2021 30.07.2021 06.08.2021 Review Interschutz September/Oktober with care symposium and emergency service forum (HAI) in Berlin O September 7-12, 2021: IAA in München Ventilation of paediatric 6/2021 29.10.2021 01.10.2021 08.10.2021 O November 15-18, 2021: Medica in Düsseldorf patients in emergency November/Dezember O in November 2021: PMR Expo in Köln*** situations 1/2022 17.12.2021 19.11.2021 26.11.2021 Hypothermia/ frostbite O in February 2022: Symposium Intensive care in Bremen*** Januar/Februar 8
Advertising formats/prices Schools, further Job Industrie education and vocational training market 1 additional 4/coloured 4/coloured 4/coloured Format Width x Height b/w b/w b/w colour advertisement advertisement advertisement 1/1 page 188 x 243 mm 2,645 € 3,095 € 4,070 € 890 € 1,595 € 805 € 1,450 € 2/3 page high 120 x 243 mm 1,735 € 2,035 € 2,835 € 670 € 1,220 € 610 € 1,110 € across 188 x 160 mm Only the 1/2 page high 90 x 243 mm 1,300 € 1,550 € 2,055 € 450 € 810 € 405 € 735 € across 188 x 120 mm 1/3 page high 60 x 243 mm presents 875 € 1,025 € 1,380 € 310 € 560 € 280 € 510 € vehicles in across 188 x 80 mm 1/4 page high 45 x 243 mm detail! across 188 x 60 mm 665 € 785 € 1,035 € 230 € 420 € 210 € 380 € partly 90 x 120 mm 1/8 page across (a) 90 x 60 mm Magazine format 370 € 410 € 520 € 130 € 220 € 195 € 200 € across (b) 188 x 30 mm 210 mm width x 280 mm height Same price for formats with bleed or in type area. Special formats on request! Type area 188 mm width x 243 mm height Discounts: for several advertisements within 12 month Small advertisements (commercial, designed): Colour: Euro scale, mm-price b/w € 3.50 (column width 42 mm) 1 additional color + Frequency progression Quantity progression special colors on request 50%; 4-color + 100% color satiation surcharge, booking possible 2-fold publication 5 % for 2 pages 5 % above 30 mm/1 column possible Agency commission: 15 % 3-fold publication 7 % for 3 pages 7 % (if you provide an advertisement 6-fold publication 15 % bei 6 pages 15 % Running text advertisements/text advertisements*: that is ready to print (circa 24 characters per line including punctuation marks Combination discount: Safe 5% for placing an advertisement in the and space characters) Special placements: Feuerwehr-Magazin and Rettungs-Magazin. This combination discount Private advertisement: 5 lines 16 € flat, every additional line 2.70 € We charge an additional 15 % is only going to be deducted from the cost of the Rettungs-Magazin Business advertisements: 5 lines 47 € flat. From the 6th line on we O for guaranteed placements advertisement. charge the mm-price of 3 € per column. O If you place an advertisement Price per picture: 27 € with a format of 1/2 page upright Terms of payment: 20 days after the date of involve, net. on page 5 (next to the table of con- placement classified advertisements, category of choice Bank connection: Sparkasse Ulm, Kto.-Nr.: 90 917, BLZ 630 500 00 Chiffre charge: 5.60 € tents) or 1/1 format on the inside IBAN: DE56 6305 000 000 000 90917, BIC: SOLADES 1ULM front cover, inside back cover or St.-Nr.: 28/88/030/10409, UST-ID-Nr.: DE 147041097 All commercial prices plus Value Added Tax (only in Germany). outside back cover 9
An overview of advertising formats Please see the following page for technical Double page 2/3 page high 1/2 page high 1/3 page high 1/4 page high specifications M = Print space: M = Print space: M = Print space: M = Print space: M = Print space: about your data 396 x 243 mm 120 x 243 mm 90 x 243 mm 60 x 243 mm 45 x 243 mm transfer! M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: 420 x 280 mm* 135 x 280 mm* 102 x 280 mm* 72 x 280 mm* 57 x 280 mm* 1/1 page 2/3 page across 1/2 page across 1/3 page across 1/4 page across 1/8 page across M = Print space: M = Print space: M = Print space: M = Print space: M = Print space: M = Print space: 188 x 243 mm 188 x 160 mm 188 x 120 mm 188 x 80 mm 188 x 60 mm 188 x 30 mm M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: 210 x 280 mm* 210 x 180 mm* 210 x 140 mm* 210 x 100 mm* 210 x 80 mm* 210 x 50 mm* Explanation M = Advertising format in print space M = Advertisement in the format of the bound magazine; * Attention: Please design your advertisement with an extra 3 mm of trimming margin on all for sides! 10
Delivery of painting materials Technical details In the following guidelines we will give you information on the correct transfer of digital advertisement data. In nowadays completely digital processing chain of the journal production, a regularized data handling is necessary. ZÄHLT. MACH, WAS WIRKLICH Digital data transfer QUALITÄT DIE LEBEN RETTET rtwagen auf Basis STROBEL Krankentranspo (3.250 mm) und Hochdach des Der neue SYSTEM Radstand Sprinter mit kurzem durch die perfekte Balance Mercedes Benz e 1.920 mm) überzeugt • Preferred format: PDF X3 • File names must be assigned according (Innenraumhöh und Energieeffizienz. STRO BEL mponenten. aus Raumangebot Ausstattungsko ihre glatte und E SYST EM Platz für alle notwendigen änke sind durch Er bietet ausreichend geformten GFK-Seitenschr NTER Die ergonomisch leicht zu reinigen und desinfizieren. des DER NEU CEDES SPRI robel.de KTW MER fugenlose Oberfläche rückenschonen sorgen für ein Beladeschienen www.system-st Die SYSTEM STROBEL Tragestuhl. Arbeiten mit dem e • Rettungs- und Notarztfahrzeug obel.de GmbH & Co. KG 197 87 - 0 • info@system-str SYSTEM STROBEL • Tel. +49 (0) 736 • D - 73433 Aalen Schafgasse 27 • Programs (latest versions): InDesign, Photoshop, to the following pattern: Advertiser_RM_issue Illustrator (CS 2 – CS 5.5) (Example: Microsoft_RM_1/21) „Mit dem Panik-Butto ich nicht nur Hilfe n kann sondern schalte anfordern, Video-Über auch die wachung ein. #HELFEN NG. • Data from CorelDraw must be saved as TIF or JPG • For problems with the transmission: FOLGE DEINER BERUFU Eine beruhigend wehr e Option.“ bundesre.de Im akuten Bedrohun gsfall Sicherhei t: gibt der Panik-Bu karrie Per Knopfdru tton mit Kameras gleichzeitig ck kann von ystem WAS eine Video- jeder Position PanicAid Retter schützen Aufzeichn ung im Behandlu dem Rettungsp gestartet werden. ngsraum aus ersonal mehr , auf www.was Alles über der Fahrer -vehicles .com/wa dieses und im Cockpit s-protec t weitere WAS alarmiert und Ausstattu ngsdetails with 400 dpi. The transfer of open CorelDraw files is Phone +49 (89) 74117-611 , die Wietmar scher Ambulan z- und Sonderfa hrzeug GmbH | info@was -vehicles.com not possible. | www.was -vehicles. com • Disclaimer of liability: The liability of the publisher 10.08.18 09:37 1 80_RZ.indd e_AZ_Helfen_210x2 BW_Berufekampagn • All fonts must be supplied. for completely or partially illegible, incorrect or • With graphic programs always convert fonts into incomplete reproduction of the corresponding drawing paths, colour space always CMYK, never advertisements is excluded if advertisement motifs RGB. were digitally transmitted by the customer. • TIF files (CMYK or grayscale) always in size 1:1 at 300 dpi resolution Cancellation • EPS files (pixels) -> see TIF • without placement request no charge • EPS files (vector) –> If you are using eps files, before the advertising deadline please integrate all used fonts or convert the text into • with placement request no charge until 14 days Your contact persons vector paths. before the respective advertising deadlines (page 8) for ad disposition/ For cancellations after expiration of these terms, Print processing: • Apple: compressed data: Stuffit or ZIP we must charge 25% of the order total. Telephone +49 (89) 74117-611 • PC: compressed data: ZIP E-Mail: dispo@ebnermedia.de • A proof must be submitted subsequently, to avoid If the print documents are not handed in on time, colour deviations. we must charge a technical fee.. 11
Special advertising formats Inserts • bound inserts, inserts and postcards Regarding inserts, postcards, bound inserts and commercial Up to 25g of weight 150 € per started must be provided in a way that samples please consider the following points: thousand plus postal fees (subscrib- makes further reworking and editing • Before order acceptance we need one clearly distinguishable from the editorial ers) (more than 25g of weight on unnecessary. If the trimmed size or binding sample or if need be a dummy with content. Placement is dependent on techni- request) maximum possible size of folding is incorrect we cannot give size and weight data cal capabilities. the insert: 20.5 cm x 27.3 cm (width x a processing-guarantee. Difficulties • Please send the sample to our printery: ADV • Please don’t send inserts with zigzag height). The inserts weight cannot be and further folding or gluing works Schoder, Herr Waldemar Maier, Aindlinger folding – this is only available for a more than 150g! will be charged separately Straße 17-19, 86167 Augsburg surcharge. Standard inserts will be put loosely • Advertising material can only promote the • Delivery date: one week after the copy into the magazine at a random page (Gate- and backfolder) advertiser’s sales program. According to (compare page 8) and mechanically processed. The Gate- and Backfolder are fold- postal regulations, the advertising material • You will get the exact delivery details when All prices plus sales tax domes- out advertisements. The Gatefolder must be designed in a way that makes it placing the order tically. (U2) is folding out to the left and the Backfolder (U4) to the right. On these Bound inserts pages double-sided printing can be used. A perforation for easier separa- 4 pages: 5,460 € 8 pages: 8,320 € tion of the page from the magazine is The special print as the perfect PR activity for your company Prices are for total circulation. Specialist articles in the Rettungs-Magazin on your company, your products or possible. The paper thickness is the Selective booking on request. services are highly significant for your costumers. Use this effect for your same as the thickness of the cover. Bound inserts in magazine format: 210 advertising and integrate this premium content into the communication mm x 280 mm + 5 mm trimmed size U2 (Gatefolder): 9,000 € with your target audience. Interested? on all edges. U4 (Backfolder): 11,000 € There are two different possibilities. You have the choice. Approach us – Smaller bound inserts only on request. we would love Surcharges for special to provide You can get Classic special prints… advertising formats occur for: e- exact measur re ...are the perfect medium to specifically show advice!! ments and mo your costumers application examples of your • selective booking detai led • selection of recipient addresses information. products, technologies and services – in on site conversations, on fairs, congresses or for your • gluing the postcard into a certain field service. area of the magazine (e.g. first third of the magazine…) • manual inserting of the insert Digital special prints… • manual gluing on of the postcard ...are so called special publications in PDF format. • shipping of the magazines in foil They effectively and cheaply add to your e.g. mailing pockets because of an insert or All prices plus Value Added Tax drive, enrich your website or your electric brochures. another kind of advertising material (only in Germany) 12
Our cross media offer for you NE W to the Team! Profit from our packages. Or ask for Ulrike Groß Print/Tablet Mareike Koch Online individualized cross media packages. Phone +49 (4104) 690446 Phone +49 (731) 8800542-55 We will be happy to advise you! E-Mail gross@ebnermedia.de E-Mail koch@feuerwehrmagazin.de Cross media package Cross media package Cross media package »gold« »silver« »bronze« Magazine Magazine Magazine 1/1 page 4c 1/2 page 4c 1/4 Seite 4c + + + Digital Digital Digital O Advertorial + O Advertorial + O Advertorial + Facebook-Posting Facebook-Posting Facebook-Posting O Skyscraper on O Skyscraper on rettungsdienst.de, rettungsdienst.de, Advertise 10,000 guaranteed 5,000 guaranteed with us on all views views channels! O Newsletter-Advertorials, first position Package price Package price Package price 5,679 € 3,391.50 € 2,255.25 € Regular price: 6,310 € Regular price: 3,570 € Regular price: 2,325 € 10 % savings: 631 € 5 % savings: 178.50 € 3 % savings: 69.75 € 13 Prices minus 15% AE provision for printable printing material. This is where you find the online media data: www.rettungsdienst.de/media-daten
Contact Media Consulting Chief editor focus Print/Tablet Ulrike Groß Lars Schmitz-Eggen Phone +49 (4104) 690446 Phone +49 (731) 8800542-00 Fax +49 (4104) 9629753 Fax +49 (731) 8800552-09 E-Mail gross@ebnermedia.de E-Mail schmitzeggen@rettungsmagazin.de NE W atom! the te Media Consulting Publisher focus Online Mareike Koch Jan-Erik Hegemann Phone +49 (731) 8800542-55 Phone +49 (731) 8800542-00 Fax +49 (731) 8800552-09 Fax +49 (731) 8800552-09 E-Mail koch@feuerwehrmagazin.de E-Mail hegemann@feuerwehrmagazin.de Anastasia Richter Online (parental leave) Print/Tablet media consulting: Große Straße 52, 21465 Reinbek/Germany Phone +49 (41 04) 690446, Fax +49 (41 04) 9629753 Advertising coordinator/ Editorial office: Rettungs-Magazin, Ebner Media Group GmbH & Co. KG, Hinter der Mauer 9, Editorial assistant 28195 Bremen, Telefon: +49 (731) 8800542-00, Telefax: +49 (731) 8800552-09, E-Mail: redaktion@rettungsmagazin.de, Internet: www.rettungsdienst.de Angela Widder Publishing firm: Rettungs-Magazin, Ebner Media Group GmbH & Co. KG, Karlstraße 3, 89073 Ulm Phone +49 (731) 8800542-00 Phone: +49 (731) 1520-951, Fax: +49 (731) 1520-171 Fax +49 (731) 8800552-09 Web: www.rettungsdienst.de, www.ebnermedia.de E-Mail widder@feuerwehrmagazin.de Managing directors: Marco Parrillo 14
Terms and conditions 1. Exclusive Scope, agreement individually submitted adver-tisements in the context of a signed ployees arising from the breach of cardinal obligations; cardinal crease in circulation can serve as the basis for a claim to price 1.1 In its own name and for its own account, the Ebner Media contract or orders for the insertion of supplements due to the con- obligations are the essential duties which form the basis of this reduction if the average circulation specified in the price list or Group GmbH & Co. KG, Karl Strasse 3, D-89073 Ulm (hereinaf- tents, the origin or the technical form according to uniform, objec- contract, which were crucial for the completion this contract, and otherwise mentioned is not achieved in the overall average of the ter referred to as “publisher”) markets advertisements for the tively justi-fied principles of the publisher if their content violates upon the fulfillment of which the licensee can rely. If the publisher year beginning with the scheduled publication of the first adver- news-papers and magazines that it publishes. laws or legal regulations. This also applies to orders placed with has breached these cardinal obligations due to slight negligence, tisement or, in the event that no circulation volume is mentioned, branches, reception points or representatives. then his liability is limited to the amount that was predictable for if the average sold circulation (for special-interest magazines: the 1.2 The following terms and conditions are exclusively valid for all contractual relationships between the publisher and the cus- the publisher at the time when each service was rendered. The average actually distributed circulation) is less than the average 4.2 Orders for supplements are binding on the publisher after tomer (hereinafter referred to as “customer”) with regard to the pub-lisher is liable for the loss of data only up to the amount that sold circulation during the previous calendar year. A decrease in submission of a sample of the supplement and its approval. Sup- placement of advertisements. The validity of any general terms would have been incurred for recovery of the data if proper and plements which, due to their format or layout, give the reader the circulation is a shortcoming which justifies a price reduction only and conditions of the customer is expressly excluded, even if the regular back up of the data had been undertaken. Fur-ther liability impression that they are part of the newspaper or magazine, or to following extents: publisher does not contradict in individual cases. of the licensor is excluded. which contain third-party advertisements, will be accepted sub- ject to change. The customer will be noti-fied immediately if the 7. Proofs; Calculation O 20% price reduction for circulation up to and 1.3 The publisher agrees to comply with the regulations of the including 50,000 copies minimum wage (MiLoG). This is also valid, insofar as the publisher publisher decides to refuse an order. 7.1 Proofs will be provided only by request. The customer bears the responsibility for the cor-rectness of the returned proofs. The O 15% price reduction for circulation up to and orders other contractors with attendances. 5. Obligations of the Customer including 100,000 copies publisher has the right to expect the corrections to be commu- 2. Services; Submission for Publication; Completion 5.1 The customer is responsible for assuring the timely delivery O 10% price reduction for circulation up to 500,000 copies nicated to him within the period specified when the proofs were 2.1 In the context of these terms and conditions, an “advertising of the advertising copy and the flawlessness of the printing O 5% price reduction for circulation of 500,000 or more copies. sent to the cus-tomer. order” is a contract by an advertiser or other purchaser of adver- documents or supplements. If advertising orders, changes in tising space for the publication of one or more ad-vertisements in the scheduling or the desired issue, textual corrections and/or 7.2 If no special instructions about the size and dimensions are Additionally, claims for price reduction are excluded if the pub- a publication for the purpose of dissemination. cancellations are com-municated via telephone, the publisher as- given, the calculation will be based on the customary and actual lisher has informed the cus-tomer of the reduced circulation so far sumes no liability for same. If printing docu-ments are obviously printed height of the advertisement. in advance that the customer could cancel the or-der prior to the 2.2 In case of doubt, advertisements are to be submitted for publi- unsuitable or damaged, the publisher shall immediately request publication of the advertisements. cation within one year after the signing of the contract. If a contract 8. Invoicing; Delay; Voucher Copy of the Advertisement re-placements for same. Within the limitations imposed by the grants the right to submit individual advertise-ments, then the 8.1 If the customer has not paid in advance, then the invoice will 10. Classified Advertisements with Box Numbers; Documents; printing documents, the pub-lisher guarantees the standard of contract is to be completed within one year after the publication of be sent immediately or no later than fourteen days after the publi- Storage printing quality customary for the publication. the first advertisement, assuming that the first advertisement was cation of the advertisement. 10.1 For classified advertisements with box numbers, the pub- submitted and published during this year. 5.2 Cancellations must be made in writing. If an order is cancelled, lisher will exercise the due dili-gence incumbent upon a prudent 8.2 Unless a different payment period or prepayment has been the publisher can bill the customer for the costs incurred due to businessman to assure the safekeeping and timely for-warding of 2.3 Upon signing an advertising contract, the customer also has agreed in individual instances, the invoice must be paid within typesetting. the right to submit, within the agreed or one-year period according the period specified in the price list. This period begins with the offers. Registered and express letters in response to classified ad- to paragraph 2.2, additional advertisements beyond the volume 5.3 The customer is obliged to bear the costs of publication of a customer’s receipt of the invoice. Any discounts for early payment vertisements with box numbers will be forwarded by normal post. specified in the contract. reply which refers to actual assertions in the published advertise- will be granted as specified in the price list. ment. These costs will be calculated according to the currently 10.2 The publisher will return valuable documents without being 2.4 If an order is not completed due to reasons for which the 8.3 Interest and collection fees will be charged if the payment obliged to do so. Letters which exceed the permissible DIN C 4 for- applicable advertising rate. This applies only in the event that the publisher is not responsible, then, notwithstanding any other is delayed or deferred. In the event of a delayed payment, the mat (weight: 500 grams), parcels containing merchan-dise, books publisher is obliged to print the reply. legal obligations, the customer shall pay the publisher the dif- publisher can delay completion of the current order until the pay- or catalogues, and small packages will not be forwarded and their ference between the contractually granted discount (taking into 5.4 Exclusion of competition cannot be guaranteed. Placement re- ment is received and can demand prepayment for the remaining delivery will be refused. However, in exceptional instances, ac- consideration the pre-defined total volume) and the actual total quests are subject to avail-ability of space. The publisher reserves advertisements. ceptance of delivery and forwarding can be agreed if the customer volume (discount adjustment charge). The pay-ment shall not the right to change previous placements due to reasons related If there is reasonable doubt about the solvency of the customer, pays the costs and/or fees incurred for same. apply if the failure is due to force majeure within the risk area of to the page layout; such changes shall not affect the validity of the publisher has the right, also during the running time of an the pub-lisher. the order. The publisher likewise reserves the right to change 10.3 In the interest of the customer and for his protection, the advertising contract and without consideration of an originally branch-of-industry designations. publisher reserves the right to open and to inspect incoming 3. Calculation of Volumes agreed payment date, to make the publication of further adver- 5.5 If the printed advertisement is wholly or partly illegible, incor- tisements con-tingent upon the advance payment of the amount letters or parcels in order to preempt or eliminate any mis-use 3.1 For the calculation of volumes, text millimeter lines are con- verted according to price into advertisement millimeters. rect or incomplete, the cus-tomer has a claim to price reduction and the settlement of outstanding in-voices. of box-number services. The publisher is not obliged to forward or to a perfectly corrected replacement advertise-ment, but only business proposals or brokerage offers. Printing documents will 3.2 The publisher must receive orders for advertisements and 8.4 If so desired by the customer, the publisher will deliver a be returned only at the specific request of the customer. The to the extent to which the purpose of the original advertisement third-party supplements which are intended for publication in voucher copy of the published advertisement together with ob-ligation to keep such documents ends three months after the was im-paired. If the publisher fails to publish the replacement specific numbers, in specific issues or in specific places within the the invoice. Depending on the nature and size of the order, the expiration of the order. advertisement within an agreed and reasonable time period or if publication before the closing date so the publisher can notify the delivered voucher copy will consist of tear sheets, full pages or the replacement advertisement is again flawed, then the custom- customer, prior to the advertising deadline, that the order cannot complete copies of the issue that carried the advertisement. If a 11. Place of Performance and Place of Jurisdiction; Applicable er has a right to a price reduction or to cancellation of the order. be completed in this way. Classi-fied ads will be printed in the rel- voucher copy can no longer be obtained, its place shall be taken Law evant section without the need for express agreement. 6. Liability of the Publisher by a legally binding certification from the publisher averring that 11.1 In business transactions with merchants, legal entities or The publisher assumes unlimited liability for damages caused by the advertisement was indeed published and disseminated. special funds under public law, the place of performance and the 3.3 Text advertisements are advertisements bordered on at least his legal representatives or executive employees and for damages place of jurisdiction is the head office of the publisher. However, three sides by text and not by other advertisements. Advertise- 9. Cost; Price Reduction caused deliberately by other agents acting on his behalf; in the the publisher also has the right to sue at the court of law which ments that are not identifiable as advertisements due to their 9.1 The customer shall bear the expenses of preparing ordered event of a negligent breach of duty, the publisher is also liable for is responsible for the region in which the customer’s head office layout can be clearly labeled as such by the publisher with the printing blocks, stencils and drawings, as well as the expenses dam-ages arising from injury to life, body or health. The publish- is located. word “advertisement.” of significant changes to the originally agreed versions desired by er is liable for product liability damages in accordance with the the customer or for which the customer is responsible. 4. Publisher’s Right of Refusal; Orders for Supplements provisions of the Product Liability Act. The publisher is liable for 11.2 German law applies with the exclusion of the UN Sales Con- 4.1 The publisher reserves the right to refuse advertising orders, damages caused by his legal representatives or executive em- 9.2 In case of a contract covering several advertisements, a de- vention. 15
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