2021 ADVERTISING RATE CARD - fedprac - Frontline Medical ...
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1 CONTACTS PRINT ADVERTISING Rates, Incentives & Discounts fedprac Circulation Insert Information & Closing Dates 2021 ADVERTISING RATE CARD Cover Tips, Outserts, Reprints Editorial General Information PUBLISHER’S STATEMENT ADVERTISING/ CLASSIFIEDS / RECRUITMENT Founded in 1984, Federal Practitioner® is a monthly peer- CONTRACTS/ JULIAN KNIGHT Printing Specifications reviewed clinical journal serving more than 36,000 physicians, INSERTION ORDERS Sales Representative clinical pharmacists, physician assistants, advanced practice 973-206-2317 Unique Opportunities LEA DRAG jknight@mdedge.com nurses, and medical center administrators working within the National Account Manager Department of Veterans Affairs, the Department of Defense, 732-551-6800 fax : 973-206-9542 INTEGRATED MEDIA and the Public Health Service. Journal articles including case OPPORTUNITIES ldrag@mdedge.com reports, clinical review articles, original research, editorials, columns, and in-depth profiles of new programs and procedures PRINT PRODUCTION DIGITAL ADVERTISING within the federal health care system, have been recognized & SPECIFICATIONS for their quality by the National Library of Medicine and are MIKE WENDT now included in PubMed Central®. Federal Practitioner ® aims Director, Journal Manufacturing Svcs. CUSTOM MULTIMEDIA to meet the unique needs of those practicing within the federal 973-206-8010 PROGRAMS health care community by keeping the readership apprised of FAX: 973-206-9535 practice guidelines pertinent to treating the nation’s armed mwendt@mdedge.com forces and veterans and by recognizing the distinct health care CONFERENCES perspective these readers possess. In addition, the Federal Practitioner ® website (www.mdedge.com/fedprac, part of the MDedge® web portal) is a robust resource that features ABOUT FRONTLINE Frontline Medical Communications monthly digital editions and audiocasts, the digital edition of 7 CENTURY DRIVE, SUITE 302 the Directory of VA and DoD Health Care Facilities, webcasts, PARSIPPANY, NJ 07054 a blog community, special issues and supplements, and web- 973-206-3434 exclusive content, all with a federal health care perspective. www.frontlinerates.com Fed Prac also has an established app that features all regular issues, special issues, supplements, and the directory. For further information, contact the sales representative
2 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS PRINT ADVERTISING RATES & DISCOUNTS Incentive Programs PRINT ADVERTISING ⦁ CORPORATE FREQUENCY DISCOUNT PROGRAM: Earned frequencies are determined by the number of pages in all Rates, Incentives & Discounts Effective Date: January 1, 2021 FMC publications to provide maximum frequency discounts ⦁ AGENCY COMMISSION: Fifteen percent of gross billing on space, Circulation to advertisers, regardless of size. When number of insertions color, cover, and preferred position charges. Withdrawn on is greater or less than indicated by contract, rates are accounts not paid within 30 days of invoice date. A finance Insert Information & adjusted accordingly. (All FMC publications have the same Closing Dates charge of 1.5% per month will be applied to all past-due frequency levels through the 240x. JFP, FPN, and IMN extend invoices. Not applicable to special issues. to 396x.) Cover Tips, Outserts, ⦁ R ATES SUBJECT TO CHANGE WITH 90 DAYS NOTICE: Contracts ⦁ CORPORATE DISCOUNT: Corporate manufacturers and their Reprints accepted with the understanding that rates will be guaranteed subsidiaries will receive a discount on advertising purchased for 3 months beyond last issue closed. In the event of a rate Editorial from Frontline Medical Communications (FMC) in 2021. Full increase, contracts may be terminated without penalty of year 2020 NET spend with FMC will establish the minimum short rate. General Information discount levels for all advertising purchased in 2021. All manufacturer promotional spend will be credited towards the Printing Specifications Earned Rates corporate level, including electronic and print advertising, reprints and programs (nonCME). Discounts will be applied Unique Opportunities ⦁ E ARNED FREQUENCY: Rate is determined by the number of units to print advertising only purchased in regularly issued FMC within a 12-month period (calendar or fiscal). A unit is a page or professional publications. The FMC Corporate Discount fraction of a page (e.g. a spread counts as 2 units; a king page INTEGRATED MEDIA is applied to the adjusted net cost after all other earned or fraction counts as a page). Each page of an insert counts as OPPORTUNITIES discounts have been applied (see Order of Print Discounts). a unit. Each demographic/regional/split page counts as a unit. Spend levels and associated discounts are: Insertions of parent companies and subsidiaries are combined to determine the earned rate. Co-marketed products may select DIGITAL ADVERTISING 2020 Net $150K $250K $500K $750K $1.0M $1.5M $2.0M $3.0M+ & SPECIFICATIONS the earned frequency discount of either company. Spending Earned 2021 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 4.0% 5.0% Discount CUSTOM MULTIMEDIA PROGRAMS CONFERENCES ABOUT FRONTLINE For further information, contact the sales representative
3 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS RATES & DISCOUNTS (CONTINUED) ⦁ FRONTLINE MEDICAL COMMUNICATIONS COMBINATION BUYS AND RESCRIBING INFORMATION (PI) DISCOUNTS: Advertisers with more ⦁ P MARKETDUOS: Advertise the same product in the same month in than two PI pages qualify for a 50% discount on the earned B&W any TWO OR MORE FMC publications and receive a 7.5% discount rate for the 3rd and remaining PI pages. PRINT ADVERTISING off the earned rate in each publication (B&W and color). The ⦁ O RDER OF PRINT AD DISCOUNTS (AS APPLICABLE): 1) Corporate PowerBuy™ discount (see separate rates) supersedes this program; earned frequency; 2) Journal Combination; 3) Journal list match; Rates, Incentives & Discounts additional discounts are not applied to these publications. 4) New business or launch; 5) Journal continuity; 6) Corporate PowerBuy™ (Family Practice News® + Internal Medicine News®) discount; 7) Agency discount. Circulation counts as 1 publication. Except for PowerBuy™, combination REPAYMENT PLAN: An optional prepayment program is available. ⦁ P discounts are applicable to full-run only. Insert Information & Contact: Lea Drag, National Account Manager, (732) 551-6800, Closing Dates dditional journal specific discounts/incentives (continuity A for additional details. or new business/launch, etc.) are available. Choose either the Cover Tips, Outserts, continuity program or the new business/launch program when Classified Ads Reprints using a combination buy. See Full Integrated Media Kit and Rate For rates and information contact: Cards available at www.frontlinerates.com. Full-run only. Julian Knight, Classified Advertising Editorial Tel: 973-206-2317, General Information ⦁ THE FEDERAL PRACTITIONER® CONTINUITY PROGRAM: Buy any 4 E-mail: jknight@mdedge.com insertions, and receive the 5th insertion (regular issue only; of The MedJobNetwork consists of an interactive recruitment portal Printing Specifications equal or lesser size) FREE*. Advertise the same product in 10 (www.medjobnetwork.com) recruiters use to leverage the reach issues of Federal Practitioner ® and receive the 11th and 12th of the Frontline brands trusted most by Physicians, NPs and PAs. It Unique Opportunities insertions (of equal or lesser size) FREE*. Continuity program powers Federal Practitioner’s® online Career Center and recruitment applies to 12-month period of January 2021 through December eNewsletters with compelling content for our loyal readers seeking 2021 (or 12 month fiscal year where applicable.) INTEGRATED MEDIA new job opportunities. OPPORTUNITIES * Clients must supply materials for free insertions. Free pages count toward earned frequency. Free pages do not count toward the corporate discount. Covers, Positions HE FEDERAL PRACTITIONER® RESOURCE GUIDE DISCOUNT PROGRAM: ⦁ T DIGITAL ADVERTISING Advertise in Data Trends and the annual Directory and receive Sold annually on a contract basis to individual advertisers. & SPECIFICATIONS 5% off each insertion. Both insertion orders must be submitted Space premiums are charged on the black-and-white earned at the same time to qualify, on or before June 1. rate (color charges are then added). CUSTOM MULTIMEDIA FEDERAL PRACTITIONER® DIRECTORY PROGRAM: Advertise in 4 ⦁ THE Cancellations of less than 60 days written notice will incur a fee PROGRAMS issues of Federal Practitioner ® (paid insertions) and the same ad equal to the cost of the premium for 1 month. unit will receive 20% off the earned Directory rate (B&W and color). Advertisers will be short rated if discount is not earned. Advertise Covers CONFERENCES in 6 issues of Federal Practitioner ®(paid insertions) and the same ad 2nd 25% premium above earned unit will receive 30% off the earned Directory rate (B&W and color). cover* B&W rate, plus color charges 50% premium above earned ABOUT FRONTLINE ⦁ REFERENCE GUIDE AND SPECIAL ISSUE DISCOUNT PROGRAM: 4th cover* Advertise in special issue or reference guide and earn 20% off B&W rate, plus color charges insertion in same month regular issue (must advertise the same Positions product in the same month to receive 20% off the earned rate in the Opp Table 15% premium above earned regular issue). of Contents B&W rate, plus color charges Rates and discounts are not applicable to special issues. For further information, contact the sales representative
4 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS RATES & DISCOUNTS (CONTINUED) Run-of-Book Rates PRINT ADVERTISING BLACK-AND-WHITE RATES Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x Rates, Incentives & Discounts Full Page $8,005 $7,635 $7,260 $6,715 $6,655 $6,595 $6,520 $6,220 $6,195 $6,070 Circulation 2/3 Page 7,725 7,105 6,695 6,270 6,220 6,135 6,080 5,875 5,855 5,705 1/2 Page 7,195 6,560 6,150 5,740 5,705 5,625 5,570 5,350 5,325 5,225 Insert Information & 1/3 Page 6,695 6,070 5,705 5,315 5,265 5,150 5,115 4,980 4,950 4,855 Closing Dates 1/4 Page 6,295 5,895 5,555 5,100 4,945 4,800 4,705 4,520 4,465 4,370 Cover Tips, Outserts, BRC 8,005 Reprints Editorial BLACK-AND-WHITE (ROB) + 4-COLOR RATES Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x General Information Full Page $10,750 $10,380 $10,005 $9,460 $9,400 $9,340 $9,265 $8,965 $8,940 $8,815 Printing Specifications 2/3 Page 10,470 9,850 9,440 9,015 8,965 8,880 8,825 8,620 8,600 8,450 Unique Opportunities 1/2 Page 9,940 9,305 8,895 8,485 8,450 8,370 8,315 8,095 8,070 7,970 1/3 Page 9,440 8,815 8,450 8,060 8,010 7,895 7,860 7,725 7,695 7,600 INTEGRATED MEDIA 1/4 Page 9,040 8,640 8,300 7,845 7,690 7,545 7,450 7,265 7,210 7,115 OPPORTUNITIES DIGITAL ADVERTISING COLOR RATES & SPECIFICATIONS 4 Color $2,745 Metallic $2,360 5 Color (4C + PMS) 4,380 4C + Metallic 5,105 CUSTOM MULTIMEDIA 6 Color 6,015 PROGRAMS Insert Rates: Client printed and supplied-Fed Prac can supply for additional charge. See insert information page 7. CONFERENCES Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x 2 Page $16,065 $15,345 $14,655 $13,385 $13,260 $13,180 $12,840 $12,360 $12,295 $12,045 4 Page 31,750 30,335 28,960 26,395 26,170 25,985 25,335 24,380 24,245 23,760 ABOUT FRONTLINE 6 Page N/A 45,675 43,615 39,770 39,440 39,155 38,160 36,730 36,530 35,795 8 Page N/A 60,670 57,915 52,805 52,360 51,975 50,660 48,760 48,465 47,500 10 Page N/A 76,380 72,925 66,500 65,955 65,480 63,830 61,455 61,110 59,890 12 Page N/A N/A 87,225 79,535 78,870 78,300 76,330 73,475 73,070 71,610 16 Page N/A N/A 115,815 105,580 104,715 103,955 101,315 97,500 96,960 95,020 24 Page N/A N/A N/A 157,700 156,390 155,240 151,300 145,575 144,755 141,855 For further information, contact the sales representative
5 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS FEDERAL HEALTH CARE DATA TRENDS AND ANNUAL DIRECTORY RATES Available in Print, on mdedge.com/FedPrac, and on the free FedPrac App PRINT ADVERTISING Combination Discount: Data Trends: July Rates, Incentives & Discounts A FEDERAL PRACTITIONER® EXCLUSIVE FEDERAL HEALTH CARE ⦁ 5% discount for each ad placed ⦁ COVERS AND POSITIONS: See page 3. DATA TRENDS 2020 in Directory and Data Trends ⦁ SALES INCENTIVE: See Resource Guides Discount Circulation when placing ads in both issues Program. on the same insertion order. Insert Information & ⦁ ISSUE DATE: July 2021 Closing Dates ⦁ EDITORIAL: This reference tool provides exclusive Display Rates: insight into key disease states that impact Cover Tips, Outserts, Full page (B&W) $8,800 the practice of federal medicine, healthcare Reprints 1/2 page (B&W) $7,675 procedures, and patients. It focuses on incidence, BRC $8,800 prevalence, demographics, standards of care, etc. Editorial and is a multi-channel info-graphic issue. DataTrends_COVER0720_comp.indd 8 7/9/20 3:15 PM ⦁ DISTRIBUTION: Full circulation, see Circulation section. General Information Color Rates: ⦁ ROFR: May 1, 2021. Printing Specifications Four color $2,745 ⦁ SPACE RESERVATIONS: June 1, 2021. ⦁ MATERIALS DUE: June 15, 2021. Unique Opportunities Five color $4,380 ⦁ INSERTS DUE: June 22, 2021. Insert Rates: DECEMBER 2020 l VOL. 37 NO. 13 l mdedge.com/fedprac l A member of the Network INTEGRATED MEDIA 2 Page Insert $14,050 4 Page Insert $30,440 Directory: December A Peer-Reviewed Journal for Health Care Professionals of the VA, DoD, and PHS OPPORTUNITIES 6 Page Insert $41,955 8 Page Insert $59,180 ⦁ COVERS AND POSITIONS: See page 3. 10 Page Insert $71,020 12 Page Insert $89,295 ⦁ SALES INCENTIVE: See Directory Program. DIGITAL ADVERTISING 16 Page Insert $112,890 24 Page Insert $17,535 ⦁ ROFR: October 15, 2021 & SPECIFICATIONS ⦁ ISSUE DATE: December 2021 2021 ⦁ EDITORIAL: A directory of VA and DoD health care DIRECTORY VA and DoD Health Care Facilities facilities listed alphabetically by state. Each listing CUSTOM MULTIMEDIA PROGRAMS contains the address, description of services offered, and size of the facility, as well as key medical health 2021_Dir_Cover.indd 1 12/14/20 9:28 AM care professionals. CONFERENCES ⦁ DISTRIBUTION: Full circulation, see Circulation section. ⦁ SPACE RESERVATIONS: November 20, 2021 ⦁ MATERIALS DUE: November 30, 2021 ABOUT FRONTLINE ⦁ INSERTS DUE: December 4, 2021 ⦁ Pricing: $34 per copy. Contact Lea Drag for details and pricing. Please see special issue descriptions, page 13. For further information, contact the sales representative
6 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS CIRCULATION Description of Circulation Parameters Coverage PRINT ADVERTISING Controlled circulation: Physicians, residents, pharmacists, physician Have any specialties been combined? No. assistants, nurse practitioners, and medical center administrators Rates, Incentives & Discounts Date and source of breakdown: June 2020 BPA Circulation employed by the VA, DoD, and PHS. Statement. Circulation 2020 Circulation Analysis Demographic Selection Criteria Insert Information & VA Physicians 18,584 DoD Administrators 11 ⦁ AGE: All ages. VA Residents 80 DoD Others 34 Closing Dates ⦁ PRESCRIBING: Not applicable VA Pharmacists 5,766 PHS Physicians 1,085 Cover Tips, Outserts, VA Physician Assistants 520 PHS Residents 4 ⦁ CIRCULATION DISTRIBUTION: 100% controlled Reprints VA Nurse Practitioners 2,497 PHS Pharmacists 638 ⦁ A SSOCIATION MEMBERS: Association of VA Hematologists and VA Administrators 191 PHS Physician Assistants 95 Editorial Oncologists members (AVAHO) VA Others 1,105 PHS Nurse Practitioners 29 ⦁ Paid Circulation: 70 DoD Physicians 5,587 PHS Administrators 9 General Information DoD Residents 3 PHS Others 19 ⦁ For Subscription rates, contact: (800) 480-4851 Printing Specifications DoD Pharmacists 55 Medical Professionals & DoD Physician Assistants 25 Others Allied to the Field 198 Unique Opportunities Circulation Verification: DoD Nurse Practitioners 47 Unclassified 231 ⦁ AUDIT: BPA TOTAL 36,019 Circulation includes 1,477 AVAHO members. INTEGRATED MEDIA ⦁ MAILING LIST AVAILABILITY: Publisher OPPORTUNITIES CLICK HERE for the most current BPA statement DIGITAL ADVERTISING & SPECIFICATIONS CUSTOM MULTIMEDIA PROGRAMS CONFERENCES ABOUT FRONTLINE For further information, contact the sales representative
7 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS INSERT INFORMATION ISSUANCE & CLOSING Availability and Acceptance First Issue: January 1984. PRINT ADVERTISING ⦁ All inserts are subject to publisher’s approval. AVAILABILITY: Sample must be provided for review. Frequency: Monthly, plus annual directory and data trends. Rates, Incentives & Discounts ⦁ ACCEPTANCE: Full-size stock samples must be submitted for Circulation approval prior to publication. Issue Date: Month of issuance. ⦁ SPECIAL INSERT FEATURES: Gatefolds, shortcuts, and other Insert Information & nonstandard features (eg, paper stock weight over maximum Closing Dates micrometer reading) are subject to publisher’s approval and Mailing Date and Class: The 15th of the month. Periodicals class. may incur a premium charge. Cover Tips, Outserts, Closing Dates: Reprints Standard Sizes and Specifications DISPLAY ADS AD MATERIAL COVER TIPS/ Editorial All inserts are to be supplied untrimmed, printed, folded (except FINAL CLOSING INSERTS/OUTSERTS single leaf), and ready for binding. Maximum paper stock: 80 lb.; Issue Reservation Due Due General Information maximum micrometer readings: 0.004”. Fed Prac can supply for an January 12/15/20 12/19/20 12/31/20 additional charge, contact Lea Drag. Printing Specifications February 1/14/21 1/21/21 2/1/21 Trimming March 2/17/21 2/24/21 3/4/21 Unique Opportunities Insert delivered size should be 8 ∕8” x 11”. Trimming of oversize 1 April 3/17/21 3/24/21 4/1/21 inserts will be charged at cost. May 4/21/21 4/28/21 5/6/21 INTEGRATED MEDIA OPPORTUNITIES June 5/18/21 5/24/21 6/3/21 Keep live matter 3∕8” from trimmed edges; allow 1∕8” head, foot, July 6/16/21 6/22/21 7/1/21 gutter, and right side trim. Book is jogged to head, perfect DIGITAL ADVERTISING August 7/21/21 7/28/21 8/5/21 bound. Publication trim size is 7 7∕8” x 10 3∕4”. & SPECIFICATIONS September 8/18/21 8/24/21 9/2/21 October 9/15/21 9/21/21 9/30/21 Insert Quantity: 39,000. CUSTOM MULTIMEDIA November 10/20/21 10/26/21 11/4/21 PROGRAMS December 11/15/21 11/22/21 12/2/21 Shipping December Directory 11/22/21 11/30/21 12/9/21 Mark all insert cartons with title of journal, month of issue, CONFERENCES advertiser, product name, and insert quantity. Note: The regular issues have different closing dates than the SHIP TO: Fry Communications special issues. Please see Special Issues Calendar. Attn: Cory Eisenhower ABOUT FRONTLINE Federal Practitioner®/ISSUE DATE Building 2 - 800 West Church Road Mechanicsburg, PA 17055 For further information, contact the sales representative
8 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS COVER TIPS/OUTSERTS REPRINTS / EPRINTS This is a great cost-effective way to get your JULY 2020 l VOL. 37 NO. 7 l mdedge.com/fedprac l A member of the Network Reprints are a basic necessity for medical meetings, conferences, message to an engaged audience of more and exhibit booths. They are a valuable tool for direct mail, PRINT ADVERTISING than 36,000 physicians, pharmacists, A Peer-Reviewed Journal for Health Care Professionals of the VA, DoD, and PHS press kits, sales force education, sales calls, leave behinds, new physician assistants, advanced practice Federal COVID-19 Response Healthy product launches, formulary kits, and much more. They are a Rates, Incentives & Discounts Brain The Dog Days of COVID-19 nurses, and medical center administrators welcome educational service to physicians, nurses, pharmacists, Page 300 Trauma-Informed Telehealth Page 302 Aging with the brand they trust most. Count on and other health care providers. Reprints/ePrints help your sales Circulation Page 309 Retreatment of HCV After Failure prime exposure when you use a cover tip for: Page 316 Hypercalcemia in Prostate force speak to clinicians with knowledge and relevance. We can Insert Information & Cancer Page 320 ⦁ A new product launch IHS Use of also recommend related articles to create a comprehensive Closing Dates VA Mail-Order Pharmacy review package for your customers. Reprints of articles and Page 325 ⦁ A coming soon ad 90-Minute Rituximab COVER TIP Infusion custom reprints are available. Page 331 ⦁ An upcoming event Can C&P Exams Increase Access to Pain Care for Vets? Cover Tips, Outserts, Page 336 Reprints Cover Tip Rates For USA & CANADA ONLY CONTACT: 0720FED_cover.indd 1 7/8/20 12:58 PM Wright’s Media Editorial Specifications Description Cost* 2407 Timberloch Place, Suite B 2 page-4 page Please consult the sales The Woodlands, TX 77386 General Information Size: 7 1/2” (W) x 5 1/4” (H) representative for pricing Toll Free: 877-652-5295, ext. 102 80# stock; no UV coating Please consult the sales Printing Specifications 6 page-8 page representative for pricing Fax: 281-419-5712 Email: frontline@wrightsmedia.com Unique Opportunities ⦁ Client to supply printed cover tips to production department. Website: www.wrightsmedia.com ⦁ Cover tips must supply a sample or accurate mock-up three weeks prior to materials’ due date. ALL OTHER CONTACT: INTEGRATED MEDIA ⦁ Any cover tip that includes a folded PI will incur an additional OPPORTUNITIES Ray Thibodeau, Executive Vice President charge and must run as a 4 pager with PI glued on inside and Content Ed Net wafer sealed. ⦁ Cancellations of less than 60 days written notice will incur a fee 196 West Ashland St. Suite 102 DIGITAL ADVERTISING equal to 25% of the cost. Doylestown, PA 18901 & SPECIFICATIONS ⦁ Federal Practitioner® may prepare/produce cover tips for an Phone: 267-895-1758 additional cost. Cell: 215-933-8484 Skype: raythibodeau1 CUSTOM MULTIMEDIA ⦁ Includes space and polybag only; materials supplied by client. Email: Ray.Thibodeau@contentednet.com PROGRAMS ⦁ These prices not applicable on special issues. ⦁ Cost is net; non-commissionable. Website: www.contentednet.com CONFERENCES Outserts rint outserts are a great opportunity to capture high visibility P R equests for reprints of special issues and supplements - ABOUT FRONTLINE through a brand that’s highly read and trusted by more than 36,000 please contact Lea Drag. physicians, pharmacists, physician assistants, advanced practice nurses, and medical center administrators. ⦁ Placedwith a current issue and polybagged for outstanding exposure. ⦁ Samples must be submitted for review. Availability contingent upon approval. For further information, contact Please contact Lea Drag for detailed pricing. the sales representative
9 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS EDITORIAL General Editorial Direction Origin of Editorial PRINT ADVERTISING Federal Practitioner is a monthly, peer-reviewed, clinical ® ⦁ STAFF WRITTEN (DEPARTMENTS ONLY): 10% publication indexed in PubMed Central featuring articles ⦁ SOLICITED: 20% Rates, Incentives & Discounts tailored to the more than 36,000 physicians, pharmacists, physician assistants, advanced practice nurses, and medical ⦁ AUTHOR SUBMITTED: 70% Circulation center administrators who serve in the Department of Veterans ⦁ PEER REVIEW: All clinical features are reviewed by at least Affairs, the Department of Defense, and the Public Health 3 federal health care professionals Insert Information & Service. The editorial content includes clinical review articles, Closing Dates original research, case reports, clinical and pharmaceutical news, New Product Releases: No. updates on disease management, practice guidelines, evidence- Cover Tips, Outserts, based medicine protocols, pertinent ethical viewpoints, and Reprints in-depth profiles of new programs and procedures within the Editorial Research: federal health care system—which represents over 2,300 health Editorial Research is conducted through surveys of physicians, care facilities, including hospitals, clinics, and nursing homes. pharmacists, physician assistants, and nurse practitioners from General Information the VA, DoD, and PHS. Surveys are also distributed to health care Average Issue Information (2019) professionals attending the USPHS, AVAHO, and AMSUS annual Printing Specifications ⦁ AVERAGE NUMBER OF FEATURE ARTICLES PER ISSUE: 6. meetings. The surveys deal with current and future editorial subjects. Unique Opportunities ⦁ AVERAGE ARTICLE LENGTH: 6 pages. ⦁ EDITORIAL COLUMNS AND DEPARTMENTS: • Editorial Ad Format and Placement Policy INTEGRATED MEDIA • Mental Health Care Practice ⦁ Format: OPPORTUNITIES • Practitioner Forum ⦁ Between articles? Yes • Program Profile Welled? No ⦁ DIGITAL ADVERTISING • Original Research ⦁ Stacked? No & SPECIFICATIONS • Reader Feedback ⦁ Within articles? No • What’s Your Diagnosis? ⦁ Are ads rotated? Yes • Case in Point CUSTOM MULTIMEDIA Ad/Edit Information: 50/50 PROGRAMS CONFERENCES ABOUT FRONTLINE For further information, contact the sales representative
10 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS GENERAL INFORMATION Requirements for Advertising Acceptance Bonus Distribution Issues for Medical Conferences: PRINT ADVERTISING *pending live conferences Professional and nonprofessional products or services are subject to Editorial Advisor and Publisher approval and are Rates, Incentives & Discounts accepted provided they are in harmony with the policy of March Issue APhA Federal Pharmacy Forum Circulation service to the medical profession. Nonprofessional product and service advertisers should submit copy 2 weeks prior to closing Los Angeles, CA March 12-15, 2021 Insert Information & date. In consideration of the acceptance of the advertisement Closing Dates (subject always to the other Standard Terms and Conditions of our Rate Card (click the link for details), the agency and the May Issue Cover Tips, Outserts, advertiser must, in regard to the contents of the advertisement, USPHS Symposium (US Public Health Service) Reprints indemnify and save the Publisher harmless against any expense Phoenix, AZ arising from claims or actions against the Publisher because June 21-24, 2021 Editorial of the publication of the contents of the advertisement. General Information Advertisements that resemble editorial material or the August Issue publication’s editorial format will carry the word “advertisement” Association of VA Hematology/Oncology (AVAHO) Printing Specifications in at least 10-point type at the top or bottom. Run-of-book Denver. CO cancellations are accepted in writing up to the official date for September 24-26, 2021 Unique Opportunities space without penalty. Penalty is applied in all other situations and is assessed as administrative and production charges October Issue incurred by the publisher. INTEGRATED MEDIA Joint Federal Pharmacy Seminar (JFPS) OPPORTUNITIES Seatle, WA November 14-17, 2021 DIGITAL ADVERTISING & SPECIFICATIONS CUSTOM MULTIMEDIA PROGRAMS Ask about opportunities for conference coverage, enewsletters, etc for any of these conferences. Contact Lea Drag. CONFERENCES ABOUT FRONTLINE For further information, contact the sales representative
11 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS PRINTING SPECIFICATIONS Ad Sizes and Bleed Sizes Materials Accepted PRINT ADVERTISING AD SIZES BLEED SIZES PDF x 1a and PDF. Digital contract color proof required. Width Depth Width Depth Send reproduction materials to: Rates, Incentives & Discounts Spread 15 ½'' 10'' 16 ¼'' 11'' Federal Practitioner®, Full page 7'' 10'' 11'' Circulation 8 1∕8'' Frontline Medical Communications Inc., 2 ∕3 page 3 4 ∕8’’ 10’’ 5 4 ∕8’’ 11’’ 7 Century Drive, Suite 302, Parsippany, NJ 07054-4609, Insert Information & ½ page (horizontal) 7'' 4 7∕8'' 8 1∕8'' 5 ½'' Attn: Mike Wendt, (973) 206-8010, mwendt@mdedge.com. Closing Dates ½ page (vertical) 3 ½'' 10'' 3 3∕4'' 11'' 1 ∕3 page (vertical) 2 ½'' 10'' 3'' 11'' Materials Policy Cover Tips, Outserts, ¼ page (vertical) 1 5∕8'' 10’’ 2'' 11'' Reprints Materials, including inserts, discs, and electronic files, will be held Editorial ⦁ Hold all live matter in 3∕8’’ from all sides. 1 year from date of last insertion and then destroyed. ⦁ Trim size of journals: 7 7∕8’’ x 10 3∕4’’. General Information Paper Stock Printing Specifications ⦁ INSIDE PAGES: 45# coated. Unique Opportunities ⦁ COVERS: 70# coated. Type of Binding: Perfect-bound. INTEGRATED MEDIA OPPORTUNITIES Half-Tone Screen Recommendations ⦁ COVERS: 150 line. DIGITAL ADVERTISING ⦁ INSIDE: 133 line. & SPECIFICATIONS ⦁ 4-COLOR: 133 line. ⦁ DENSITY OF TONE: 4-color cover 320%, 4-color inside 300%, CUSTOM MULTIMEDIA 2-color inside 180%. PROGRAMS Reproduction Requirements Follow Specifications for Web Offset Publication (S.W.O.P.) CONFERENCES guidelines. 133-line screen recommended. Maximum density 280%. Body and cover printed heat-set web offset. ABOUT FRONTLINE For further information, contact the sales representative
12 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS AVAHO UPDATES MICROSITE ASSOCIATION OF VA HEMATOLOGY/ONCOLOGY PRINT ADVERTISING Audience: Full AVAHO membership + oncologists + hematologists Rates, Incentives & Discounts Fed Prac has an exclusive relationship with AVAHO and is the Circulation educational arm of the Association. Insert Information & Receipt of the Fed Prac monthly and Special issues is a perk of Closing Dates AVAHO membership Cover Tips, Outserts, In collaboration with AVAHO, Fed Prac oversees multiple print Reprints and digital special issues: Editorial ⦁ May: Oncology/Hematology - multi-sponsored General Information ⦁ August: Oncology/Hematology - multi-sponsored ⦁ September: Cancer Data Trends Printing Specifications Avaho Abstracts Monograph Unique Opportunities Special Issues Premium Positions: Current advertisers have the right of 1st refusal on positions when AVAHO Abstracts INTEGRATED MEDIA renewed by deadline. See Special Issue Calendar on the next page. All ads are included in the special digital edition as a value ad unless 2020 Presented at the Association OPPORTUNITIES of VA Hematology/Oncology Annual Meeting other arrangements are made in advance. Ads supplied should be DIGITAL ADVERTISING approved for digital use. Be sure to indicate on insertion order. September 12-18, 2020 & SPECIFICATIONS San Diego, California Also includes digital edition to non-VA hematologists and oncologists with MDedge Hem/Onc issue. CUSTOM MULTIMEDIA AVAHO Updates Microsite* PROGRAMS ⦁ Fed Prac manages the AVAHO site and creates new content on a AVAHO.org regular, on-going basis CONFERENCES ⦁ Fed Prac prepares weekly eNewsletters sent on behalf of the presi- 0920FED_AVAHO_COVER.indd 1 9/1/20 10:10 AM dent of the Association ⦁ Advertisers with premium positions have ROFR with written commitment by November 1, 2020. ABOUT FRONTLINE Any positions not secured will be offered to other advertisers. Contracts must be received by December 1, 2020 or space will be offered to other advertisers. *The AVAHO microsite and eNewsletters are considered custom programs and are sponsorships of the site and content. The AVAHO site is a sponsorship opportunity purchased on a flat rate; therefore, viewability requirements DO NOT apply. All microsite sponsorships are 12-month commitments and must be contracted in one insertion order/contract. No exceptions. For further information, contact the sales representative
13 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS SPECIAL ISSUES PRINT ADVERTISING Federal Practitioner® special issues focus on specific diseases and topic areas to provide uniquely relevant content geared specifically toward federal health care providers. Available in print, in the Federal Practitioner® app and online in a digital edition, these issues provide informative and objective information that health care providers can refer to again and again. These special issues offer many media Rates, Incentives & Discounts placement opportunities with premium positions offered by right of first refusal or first come first serve. Distribution may expand beyond the Federal Practitioner® audience as well. Circulation Insert Information & 2021 Federal Practitioner Special Issue Calendar Closing Dates NOVEMBER 2018 VOL. 35 SUPPL. 6 MDEDGE.COM/FEDPR AC A Peer-Revi ewed Journal for Health Care Issue’s Specialty Theme Month Type of Advertising Cover Tips, Outserts, Professionals Network of the VA, DoD, of the and PHS ac l A member om/fedpr SUPPL 3 l mdedge.c l VOL 37 JUNE 2020 Harm Reducti on in of the VA, DoD, and PHS Di abetes and 2021 Directory December 2020 Multi-Sponsor Reprints Cardiology Ca Care Professionals Journa l for Health eviewed re A Peer-R COMBATTING PUBLIC Editorial Hypoglycemia Safety Working With PACT Initiative: PATHOGEN S COVID-19 Pharmacy Specialis Clinical HbA1c Goals Predictors of HbA ts to Individualize Neurology April Multi-Sponsor Attainment at a 1c Goal VA • Data & Trends Managed Insulin Pharmacist- l Trials Clinic • Open Clinica Investment • Public Health Heart Failure in Older Adults: General Information Needed A Geriatrician Call for Action AVAHO Hematology/Oncology May Multi-Sponsor in a Monitoring Vancomycin Limited Use of Outpatient Stress Hospital Small Rural Testing in Young Patients With Program Atypical Chest Pain VHA vs Choice es HCV Outcom DECEM BER 2019 l VOL. 36 NO.13 l mdedge .com/fe dprac Public Pathogens/Infectious Diseases June Multi-Sponsor Printing Specifications 1118FEDSuppC over.indd 1 A Peer-R eviewed Unique Opportunities Journal for Health Care 11/2/18 3:57 PM Professionals Data Trends (General) July Multi-Sponsor of the VA, DoD, and PHS AM 6/5/20 10:33 dd 1 uppCover.in 0620FEDS AVAHO Hematology/Oncology August Multi-Sponsor INTEGRATED MEDIA Cancer Data Trends September Exclusive OPPORTUNITIES 2020 DIR ECTORY VA and AVAHO Abstract Monograph September Exclusive DIGITAL ADVERTISING DoD He alth Care F aciliti es & SPECIFICATIONS 2020_Dir_ Cover.ind d 1 Diabetes/CVD October Multi-Sponsor AUGUST 2020 l VOL 37 SUPPL 4 l mdedge.co m/fedprac l A member of the Network 12/6/19 2:14 PM A Peer-Re viewed Journal for Health 2022 Directory December 2021 Multi-Sponsor Care Profess ionals of the CARE VA, DoD, and PHS HEALTH E CUSTOM MULTIMEDIA USIV NER EXCL ® PRACTITIO FEDERAL NDS 2020 A FEDERAL Advances in PRECISION TA TRE DA ONCOLOGY VA Establis hes a Precision OncologNational PROGRAMS y Program Prostate Cancer Contact Lea Drag for details and pricing. VA Forge Unique Foundation and Collaboration Establishing Prostate Centers of Excellen Cancer ce Strategic Initiativ Veterans With es for Lung Cancer Increasing Access Trials for Veteran to Clinical s CONFERENCES Integrating Germline Genetic Special issue rates are different from regular issue rates because the special issues are multi- Into Precisio s n Oncology Practice channel and include bonus distribution at medical meetings and to expanded audiences with sister brands in the FMC portfolio. Contact Lea Drag for special issue rates. ABOUT FRONTLINE THIS SPECIAL ISSUE WAS PRODUCED IN COLLAB ORATION WITH THE ASSOCIA To qualify for early bird discount, insertion orders must be received by deadline. TION OF VA AVAHO 0820FED AVAHO HEMATOLOGY/O SuppCover.in dd 1 NCOLOGY ⦁ Abstracts 8/13/20 10:27 PM 3:15 PM 7/9/20 DataTrend s_COVER 0720_com p.indd 8 2020 Presented at the Association ⦁ Special Issues close two months before regular issues. of VA Hematology/Oncology Late insertion orders and materials may result in late fees. Annual Meeting ⦁ September 12-18, 2020 San Diego, California AVAHO.org For further information, contact the sales representative 0920FED_AVAHO_COVER.indd 1 9/1/20 10:10 AM
14 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS UNIQUE OPPORTUNITIES APRIL 2020 l VOL 37 SUPPL 1 l mdedge.com/fedprac l A member of the Network Multi-sponsored Special Issue Supplements: Multi-sponsored print and digital themed special issues focus on A Peer-Reviewed Journal for Health Care Professionals of the VA, DoD, and PHS PRINT ADVERTISING specific diseases and/or topic areas to provide uniquely relevant Advances in in-depth content geared specifically toward physicians and other Multiple Sclerosis Rates, Incentives & Discounts HCPs with the market. Care MS CoE: A Model of Excellence Page S6 Circulation The VHA MS Surveillance Available in print and on-line, these issues provide informative and Registry Page S18 Behavioral Interventions objective information on a topic of interest that HCPs can refer Page S31 Delivering Disease Modifying Therapies Insert Information & Page S36 to again and again. This may include diagnosis and treatment The Future of Therapies for Progressive MS Page S43 information around a disease state; content devoted to a subgroup Closing Dates of the primary specialty; or content produced on behalf of or in collaboration with any of our medical association, patient advocacy Cover Tips, Outserts, group, or Society partners. 0420FEDSuppCover.indd 1 5/1/20 2:29 PM Reprints MAY 2020 l VOL 37 SUPPL 2 l mdedge.com/fedprac l A member of the Network These unique opportunities provide advertisers with numerous Editorial media placement opportunities, adding to increased reach A Peer-Reviewed Journal for Health Care Professionals of the VA, DoD, and PHS and exposures. Distribution may also expand beyond Federal Advances in General Information HEMATOLOGY Practitioner® audience as well. and ONCOLOGY Suicidal Ideation in Veterans Living With Cancer Printing Specifications Findings of Pulmonary and Hilar Malignancy by Low-Resolution Computed Tomography ⦁ Special issue supplements polybag and mail with regular issues Radiation Report Text Searches Find More Pulmonary Nodules Radiotherapeutic Care of Patients With Stage IV Lung Cancer of Federal Practitioner® Afib and Bleeding in Patients With Unique Opportunities Chronic Lymphocytic Leukemia Treated with Ibrutinib pecial issue supplements are posted online in the education ⦁ S center of www.mdedge.com/fedprac INTEGRATED MEDIA OPPORTUNITIES OCTOBER 2019 l VOL 36 SUPPL 6 l mdedge.com/fedprac l A member of the Network ⦁ Print versions receive Bonus Distribution at various medical THIS SPECIAL ISSUE WAS PRODUCED IN COLLABORATION WITH THE ASSOCIATION OF VA HEMATOLOGY/ONCOLOGY meetings and events. 0520FED AVAHO SuppCover.indd 1 A Peer-Reviewed 5/6/20 5:23 PM Journal for Health Care Professionals of the VA, DoD, and PHS DIGITAL ADVERTISING Advances in Federal Mental PRICING: Please consult with your sales representative on advertising Health rates for each special issue. Cover tips are also available, please Care & SPECIFICATIONS New Self-Reported Tool For Couples consult with Publisher regarding availability and costs. Ads must be Barriers and Facilitators of Clozapine Use Mental Health Screening for Patients With Pain approved for both print and digital placements. Assessing Antidepressant CUSTOM MULTIMEDIA Refill Data Open Clinical Trials for Veterans With Suicidal Ideation CANCELLATION POLICY: Space may be cancelled prior to the PROGRAMS space close date for each supplement. After the space close date, insertions will be considered non-cancellable and will be invoiced AUGUST 2019 l VOL 36 SUPPL 5 l mdedge.com/fedprac l A member of the Network in full. CONFERENCES A Peer-Reviewed Journal for Health Care Professionals of the VA, DoD, and PHS 1019FEDSuppCover_mental Health.indd 1 10/3/19 2:09 PM CLOSING DATES, INSERTS, AND SPECIFICATIONS: Please consult Advances in HEMATOLOGY with your sales representative for closing dates, insert quantity and and ONCOLOGY Genomic Medicine and Genetic print/digital advertising specs. ABOUT FRONTLINE Counseling in the VA and DoD Coordinating Follicular Lymphoma Management Accuracy of Endoscopic Ultrasound in Staging Early Rectal Cancer Examining Survival Outcomes for Patients With Dedifferentiated Liposarcomas Radiologic Considerations in an Immunocompetent Patient With Primary CNS Lymphoma Self-Management of Chemotherapy AEs With Mobile Messaging Diagnosing Lung Cancer With Endobronchial Ultrasound THIS SPECIAL ISSUE WAS PRODUCED IN COLLABORATION WITH THE ASSOCIATION OF VA HEMATOLOGY/ONCOLOGY 0819FED AVAHO SuppCover.indd 1 8/7/19 2:31 PM For further information, contact the sales representative
15 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS INTEGRATED MEDIA OPPORTUNITIES Targeted Communications Tactics | Increases Awareness | Informs & Educates | Expands Reach | Frequency PRINT ADVERTISING Identify your objectives and work with our sales experts and network of brands to integrate the Digital Advertising optimal solutions to get your message in front of Rates, Incentives & Discounts the right targets at the right time. Circulation Our wide-array of digital and print advertising tactics, Custom Programs, and Medical Insert Information & Conferences, built around our 25+ print and digital Closing Dates brands in 20+ markets provide unique and tried and true opportunities to achieve reach, generate Cover Tips, Outserts, engagement, and reinforce your messaging with Reprints multiple exposures, developed around your Editorial marketing goals. As an established medical communications leader General Information reaching 1.1M physicians, NPs, PAs, payers, key Custom Programs healthcare decision makers and their patients, Printing Specifications we can support your pharmaceutical, medical device or diagnostic brand’s marketing needs at Unique Opportunities nearly every point along your product’s lifecycle. We’ll help you develop an integrated marketing INTEGRATED MEDIA campaign that maximizes the appropriate OPPORTUNITIES platforms/channels/devices, etc. to achieve your brand’s strategic imperatives. DIGITAL ADVERTISING All print advertising rates and unique print & SPECIFICATIONS opportunities for each MDedge® brand are accessible at Frontlinerates.com. Information for Digital Advertising, Custom CUSTOM MULTIMEDIA Multimedia Programs, and Conferences, are PROGRAMS available in a single Integrated Media Kit. Digital ad specifications are available here. CONFERENCES Medical Conferences ABOUT FRONTLINE For further information, contact the sales representative
16 Federal Practitioner | 2021 ADVERTISING RATE CARD | www.mdedge.com/fedprac CONTACTS PRINT ADVERTISING As one of the healthcare industry's largest medical communications companies, MDedge® Rates, Incentives & Discounts Frontline Medical Communications is a leader in digital, print, and live events. A Unified Multichannel Platform Built on Brand Equity The Company has multichannel “scale” and ranks 1st in combined web and print engagements. Through our MDedge® network of trusted brands and affiliated portal; Cardiology News® Circulation custom solutions group; BPA® audited print/digital publications; and conferences CHEST Physician ® group, FMC meets the marketing challenges of our clients by optimizing multi- Insert Information & Clinical Endocrinology News® channel advertising programs and multi-faceted sponsorship opportunities. FMC Closing Dates is #1 in total print physician reach, #2 in combined web and print physician reach Clinical Psychiatry News® behind Medscape, and #2 in total combined web & print physician engagement with Clinician Reviews® * Cover Tips, Outserts, 20.6 million reader/visitor engagements annually among the Kantar Medical/Surgical Reprints universe. Cosmetic Dermatology® * Current Psychiatry® Editorial Our MDedge® integrated web portal is fueled by content from 25+ print and digital brands in 20+ markets. A single, comprehensive resource, MDedge saves HCP's time Cutis® General Information and meets their practice needs through personalized medical news, indexed and Dermatology News® peer-reviewed clinical and evidence-based reviews, conference coverage, quizzes, Family Practice News® Printing Specifications KOL analyses and roundtables, board reviews, podcasts, videos, resource centers, practice management, medical education, disease state crossword puzzles, and Federal Practitioner® Unique Opportunities more. Improved user experience, content categorization, and SEO optimization has GI & Hepatology News® increased visits and engagement by 40%. Hematology News® We provide access to 1.1 million physicians, nurse practitioners, physician assistants, INTEGRATED MEDIA The Hospitalist® and other validated HCPs and key formulary decision makers. OPPORTUNITIES IDPractitioner® * • Our pubs rank among the top 5 in readership in (nearly) all measured markets, reaching more than half the measured physician universe at least 1x/month. Internal Medicine News® DIGITAL ADVERTISING • Our websites rank among the top 5 publication-affiliated sites by market, reaching Journal of Clinical Outcomes Management® & SPECIFICATIONS more than one third of the measured physician universe an average of 6x/month. The Journal of Family Practice® • Combined with NPs/PAs, we reach more than 65% of these measured clinicians (print + web) 4x/month. Journal of Hospital Medicine® CUSTOM MULTIMEDIA • 20+ disease specific, multi-day live educational events, including Neurology Reviews® PROGRAMS hem/onc, globally OBG Management® • 1,125 active KOLs - authors, editorial/advisory boards, accreditors, etc. • 40+ partnerships with notable societies and key medical associations Ob.Gyn. News® CONFERENCES • Producers of innovative, engaging, educational programs. Pediatric News® FMC | MDedge delivers your message to the right targets at the right time. Leverage Physicians’ Travel & Meeting Guide® * our primary care and specialty reach and earn advertising efficiencies through our Rheumatology News® ABOUT FRONTLINE discount programs and incentive programs. For details contact Federal Practitioner® directly or call 973-206-3434. * Online only Access all rate cards and our integrated media kit at www.frontlinerates.com for an extensive look at our multichannel/platform opportunities. Email us at sales@mdedge.com and visit www.frontlinemedcom.com. For further information, contact the sales representative 040721
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