2020MEDIA KIT - NATIONAL CHIMNEY SWEEP GUILD
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2020 Media Kit
ADVERTISE WITH US
NCSG MISSION
The National Chimney Sweep Guild inspires innovation,
professionalism and community among chimney sweeps
and venting professionals through advocacy, industry lead-
ing conferences and journalism, covering people, tools,
health, standards, and education for a successful business
and the safety of the American people.
Advertising Opportunities
Association advertising is one of the most cost-effective ways to market as you’re reaching members
not just prospective customers who are fully engaged and dedicated to the vitality and growth of their
profession.
According to a recent survey, the average revenue of NCSG members is 34% higher than those who
have never been members. The average gross revenue per NCSG member is $102,500 compared to
$76,300 for non-members.
What does that mean for your company? It means your marketing dollars reach some of the most
successful and growth-oriented sweep companies in the chimney and venting industry.
S WEEPING
The Journal of Chimney & Venting Technology
eNewslink
• Business, technical and instustry news • Published in 3 editions: Membership News,
delivered 11 times each year Government Affairs, and Business Building
• Full color pages • All editions are published monthly (12 times
• Mails to over 1000 chimney companies a year)
across the United States, Canada, and • ALL editions have a 33% open rate- nearly
Europe double the industry average
• Advertisers get additional exposure through • eNewslink is archived online for members at
clickable ads in the e-edition of the magazine NCSG.org
that can be accessed through a computer,
tablet or phone
• All e-editions (clickable ads included!) are
archived for members at NCSG.org
Ready to Advertise? Contact Malisa Minetree
(317) 815-4688 or sweepingads@me.com
2020 EDITORIAL CALENDAR
J F M
a E A
R
n B C
u R H
a U /
A
r A P
y R R
Lining with Y Continuing I
Stainless Steel Education L Convention Issue
Ad Close: November 15 Ad Close: December 15 Ad Close: January 15
M J J
A U U
Y N L
E Y
NCSG Convention Safety
Recap Masonry
Ad Close: March 15 Ad Close: April 15 Ad Close: May 15
S O
A E C
U P T
G T O
U E B
S M E
T B R
Dryer Vent Service E Gas Service Technology Update
R
Ad Close: June 15 Ad Close: June 15 Ad Close: August 15
N D
O E
V C
E E
M M
B B
E E
R Gov. Affairs R Progress Issue*
Ad Close: September 15 Ad Close: October 15
*Mails to 6,000 companies
2020 AD RATES
Advertisement Sizes and Rates for January 2020 - December 2020
Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.)
FREQUENCY 1-2 x rate 3-5 x rate 6-8 x rate 9-10 x rate 11x rate
FULL PAGE – 8.625”w x 11.125”h
Full Color 1118/1313 1060/1246 1027/1207 993/1168 970/1141
Black 763/897 724/853 702/825 679/799 664/781
INSIDE FRONT COVER – 8.625”w x 11.125”h – 4 COLOR ONLY
Full Color
1377/1610 1308/1530 1267/1422 1225/1431 1198/1400
Only
INSIDE BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY
Full Color
1216/1431 1157/1359 1121/1316 1084/1273 1059/1244
Only
BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY
Full Color
1317/1551 1250/1473 1211/1427 1172/1381 1147/1349
Only
2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h)
Full Color 920/1083 863/1028 847/996 818/963 800/941
Black 714/821 679/781 658/756 634/721 622/715
1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h)
Full Color 724/852 709/810 666/784 645/758 630/741
Black 422/496 400/471 388/457 376/443 366/431
1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE
(5”x5”)
Full Color 557/656 530/618 514/604 496/584 485/571
Black 311/372 299/352 290/341 280/331 275/322
1/6 PAGE - VERTICAL (2.25”w x 4.25”h) or HORIZONTAL (4.25”w x 2.25”h)
Full Color 499/586 473/556 458/539 443/522 434/510
Black 263/309 249/294 241/284 234/275 228/269
AD SPECIFICATIONS
Magazine Trim Size- 8.375”w x 10.875”h*
Full Page 2/3 PAGE
(Including back cover, back inside VERTICAL (4.5” w x 10” h) or
cover, and inside front cover) HORIZONTAL (7.35” w x 4.5” h)
8.625” w x 11.125” h
1/2 PAGE 1/3 PAGE
VERTICAL (3.5” w x 10” h) or VERTICAL (2.5” w x 10” h) or
HORIZONTAL (7.35”w x 4.875” h) HORIZONTAL (7.5” w x 3.25” h)
SQUARE (5” w x 5” w)
1/6 PAGE
VERTICAL (2.25” w x 4.25” h) or
HORIZONTAL (4.25” w x 2.25” h)
* All images that go to trim should bleed/extend .125” past trim
Any type including folio lines should be .25” inside of trim
eNEWSLINK
eNewslink is a monthly e-publication from
the NCSG that keeps members updated
with Guild and industry changes.
eNewslink is published in three separate
editions: Membership News, Government
Affairs, and Business-Building.
January 2019
Membership News
In this month's issue:
Focuses on member and association news
such as National Convention updates, Don't Miss Early Bird Registration on
Right
upcoming elections, dates and events, #NCSG2019
and new member benefits. Register for a FREE Webinar exclusive Sidebar
for NCSG Members
Government Affairs New Members
206 x 206
Changes in national and local legislation
impacting chimney service professionals
plus the latest codes and standards updates
are featured monthly. Register before prices go up!
Business-Building Get your registration in before February 15 for the
best prices on convention registration!
Provides members with links to free business You won't want to miss our opening night
seminars included with their membership celebration on the Spirit of Norfolk, our opening
and timely news articles that promote and keynote Eric Chester or any of the other
opportunities for education and fun at the 2019
strengthen small businesses success. NCSG National Convention in Norfolk, VA.
www.ncsgconvention.org/register
Advertise in One, Two or All Three!
$150 NCSG members/$200 standard
1. Right Sidebar: Banner 380 x 60
Two available each issue.
206 x 206 pixels
2. Horizontal Banner:
Don't Miss Out!
Two available each issue.
380 x 60 pixels Free NCSG Member Webinar: "Want
3. Product Spotlight: to Sell and Retain More Clients in
Four available each issue. 2019?"
One image (logo or photo) Presented by Market Hardware
Buckle your seatbelts because 2019 will be unlike
and 100 words.
Product Spotlight
any other... And the most successful chimney care
Advertiser can include professionals are updating their marketing plan to
make the most of the New Year. Google has
up to three hyperlinks. become more competitive AND more complicated
Formatted by NCSG staff. than ever and that is forcing everyone to think
These ads DO NOT ROTATE with other
ads.
ALL editions have a 33 percent Open Rate —
nearly double the industry average
Advertising Contract Terms and Conditions
Agreed Conditions of Advertising Chimney Sweep Guild (NCSG), NCSG’s
Advertiser and the National Chimney Sweep Board of Directors, Sweeping: The Journal
Guild agree that all advertisements in of Chimney & Venting Technology, and the
Sweeping: The Journal of Chimney & Venting editorial/advertising staff and to defend and
Technology are accepted and published on hold harmless from any and all claims or suits
the representation and understanding that the of any kind that may be asserted against them
advertiser and/or its agents have the authority by others by reason of the content of any
to authorize and do authorize Sweeping advertisement published in Sweeping.
to publish the entire contents and subject Cancellations
thereon. Advertiser agrees that Sweeping Any advertising cancelled prior to the
acts on behalf of advertiser in performing the published Ad Close Date shall be subject
services provided for in this agreement. to a 50% contract cancellation fee for the
Right of Refusal applicable issue or, in the case of a multi-
All advertisements are subject to approval. issue agreement, 50% of the balance of the
NCSG reserves the right to reject or contract, whichever is greater. Advertiser
cancel any and all advertising at its sole agrees that such a cancellation shall
discretion. This includes advertising the cause NCSG to incur damages and the
publisher believes is not in keeping with foregoing cancellation fee(s) is reasonable
the publication’s standards, policies and compensation to NCSG for such damages.
principles. In such event, NCSG will Payment and Terms
return advertising fees paid. The word Full payment is due to the National Chimney
“Advertisement” will be placed above any Sweep Guild for the initial advertisement in
advertisement that resembles editorial content Sweeping: The Journal of Chimney & Venting
or may be mistaken for editorial content. Technology from a new advertiser or agency
Errors and Omissions at the time of the insertion order. New is
In the event of an error or omission of defined as not having advertised within the
advertising copy or an advertisement for any previous 12 months. Thereafter, the advertiser
reason, it is the advertiser’s responsibility will be invoiced for each insertion of a multiple
to notify the Publisher, in writing and within insertion order on the issue mailing date.
seven days after delivery of first-bound Payment terms in excess of 90 days shall
copies/tear sheets. Publisher’s liability will incur a finance charge of 18% per annum on
not exceed the return of revenue for the ad the unpaid balance. If any bill is more than
space. In no event shall Publisher be liable thirty (30) days overdue, future advertising
for incidental or consequential damages shall be suspended until such times that
incurred by advertiser in the event of any error terms are brought current. Suspension of
or omission by Publisher. If artwork is not advertising for nonpayment constitutes a
received by the materials deadline, the most cancellation and all cancellation fees will be
recent artwork submitted will be used. applicable. Any expenses incurred by NCSG
in attempt to collect a past due debt shall be
Publisher’s Protective Clause the responsibility of the advertiser, including
Advertiser assumes all responsibility for the reasonable attorney’s fees and costs for
content of its advertisements and for the collection.
obligations of its agents or representatives. Insertion Order
The advertiser agrees to be solely liable for
the content of its advertising. Advertiser No advertisement will be accepted without
hereby agrees to indemnify the National signed insertion order.
(Revised January 2011)
2020 Insertion Order Form
COMPANY/AGENCY
Advertiser’s Representative S WEEPING The Journal of Chimney & Venting Technology
Billing Address
Issue Ad Size B/W or 4/c Cost Per Issue
January $
City, State ZIP February $
March/April $
Phone
Email May $
Are you an NCSG Member? June $
Yes! Discounts apply. No, please send info.
July $
DISPLAY AD INDEX August $
Please note the contact information as you would
September $
like it to appear in Sweeping magazine’s
Display Ad Index: October $
Company Name November $
Phone
December $
Web OR Email Address
INSERTION AUTHORIZATION
I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and
contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and
the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.
Advertiser Signature __________________________________________________ Date
Accepted by NCSG __________________________________________________ Date
PAYMENT METHOD
eNewslink
Banner, Right Sidebar or Total Cost for
Advertisers will be invoiced Issue Bus. Gov. Mem
Product Spotlight Month
for each insertion on the issue
mailing date. Payment can be Jan. $
made by check or credit card. Feb. $
Note to New Advertisers: March $
Full payment is due to the April $
National Chimney Sweep Guild
for the initial advertisement May $
in Sweeping: The Journal of June $
Chimney & Venting Technology
or eNewslink from a new July $
advertiser or agency at the
Aug. $
time of the insertion order.
Megan McMahon, NCSG’s Sept. $
Associatin Manager, will call
Oct. $
prior to artwork deadline for
payment information. Nov. $
Dec. $
Contact Malisa Minetree at (317) 815-4688 for a custom quote.
Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL sweepingads@me.com.
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