2020 Sponsorship & Advertising Prospectus
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INNOVATION
NETWORKING
EDUCATION
CANADA’S LARGEST SECURITY SHOWS
2020 Sponsorship
& Advertising Prospectus
East Alberta Ottawa
Laval, Quebec Edmonton, Alberta Ottawa, Ontario
April 22, 2020 May 6, 2020 May 27, 2020
West Atlantic Central
Richmond, British Columbia Moncton, New Brunswick Toronto, Ontario
June 17, 2020 September 16, 2020 October 21 – 22, 2020
securitycanada.com
Join Us In 2020
Let’s face it, if you want to meet and surpass your sales goals in 2020 and beyond, you have to get your
products and services in front of the right decision-makers at the right time. With 74% of security professionals
ONLY attending Security Canada Trade Shows, our trade shows are simply the best place for you to do business.
Exhibitors return to our trade shows annually to connect with businesses and professionals from every corner
of the country, highlight innovations, build powerful relationships and, ultimately, achieve their business goals.
Each of our six trade shows are strategically placed in a top market where businesses are invested in being the
best and working with the best.
We hope you’ll join us as we work to build a strong, more prosperous security sector. Review the prospectus
and let us know how we can help you make 2020 your best year yet.
Steve Basnett, CEM
Director, Trade Shows and Events
“
High quality attendees with whom you can Security Canada Central is an excellent
have great interaction and conversations event, with a large variety of attendees.
Well worth exhibiting.
James Letkovsky,
CPP ADT Security Canada Mike Polo,
Hall Telecommunications Supply Ltd.
I felt the show was valuable to meet and get knowledge of products I will be dealing
with. The vendors were great to deal with and made some valuable contacts to help my
business out.
Kevin
Lonestar Security Systems Inc.
CANASA is a forum of relevance for anyone in this industry. Direct interaction with the
manufacturer, networking with alliances and industry leaders or keeping up to date with
”
new technologies and security compliancies is essential for anyone involved in this
trade and CANASA is our forum for the Security Industry.
Gordon Legace,
RCDD, GBS Communications Inc.
1
Tap Into Canada’s Leading Markets
Security Canada Trade Shows are held in six powerhouse markets at the forefront of the Canadian security
industry. Spanning key cities from east to west, these markets are home to thriving businesses and leading
professionals that want to remain ahead of the curve--and they do it by attending our trade shows. Exhibit at one
or all six of our trade shows to meet them face-to-face.
Table of Contents
Canada’s Premier Security Industry Experience...........................................................................................................................3
Buyer Profile.............................................................................................................................................................................................3
Who Attends?...........................................................................................................................................................................................4
Sponsorship Package Options...........................................................................................................................................................8
Advertising Opportunities................................................................................................................................................................... 11
Security Canada East........................................................................................................................................................................... 13
Security Canada Alberta..................................................................................................................................................................... 15
Security Canada Ottawa......................................................................................................................................................................17
Security Canada West......................................................................................................................................................................... 19
Security Canada Atlantic..................................................................................................................................................................... 21
Security Canada Central.................................................................................................................................................................... 23
Exposition Rules and Regulations..................................................................................................................................................26
2
What To Expect: The Security Canada Trade Show Experience Everyone will be here. You should be, too. Security Canada Trade Shows are the most-attended events for security professionals nationwide. In fact, 7 out of 10 ONLY come to our shows. If you want to gain visibility and connect with these decision-makers, this is the place to be. Buyer Profile Who will be stopping by your booth? Security Canada Trade Shows draw professionals and companies from every corner of the country and across all buying segments, giving you the opportunity to connect with influential decision-makers at every level. Among our attendees, 27% are business owners/business executives; 20% are sales and marketing professionals, 18% are technicians and installers and more than 64% work with alarm companies, distributors and system integrators. Plus, 1 in 4 plan to spend more than $500,000 on security equipment in the coming year. 3
Security Canada Attendees,
By The Numbers
What They Do
Owner/Management/
Senior Executive 26.6%
Sales/Marketing 19.9%
Technician/Installer 17.7%
Operations/Personnel/Management 14.2%
Security Management/IT (CSO) 8.2%
Other 6.4%
Facility/Loss Prevention 2.2%
Law Enforcement/Public Safety 2.0%
Educator/Student 1.8%
Security Guard 1.0%
Equipment Purchase Company Type
27.3% Systems Integrator
31.2%
$0 - $49,999
19.2% Security Products and Services/
Distributors/Manufacturers/Agents
13.1% 17.6% Alarm Company
$100,000 -
$199,999
8.5% Other
14.2%
25.5 % 7.4% AHJ/Government/Law Enforcement/
$200,000 - Crown Corporation
$499,999 $500,000 +
16.0% 6.9% Systems Architects & Engineers/
Consultants
$50,000 -
$99,999
6.7% Private Sector/Retail/
Corporate End-User
74 %
3.2% Guard Service/Alarm Response/
don’t attend Private Investigator
any other major 2.0% Locksmith
security show
1.2% Monitoring Station
4
All The Corporate End Users Are Here.
Come, meet the country’s top security professionals, and be a part of Canada’s most comprehensive security
showcases. We’re waiting for you.
407 ETR City of Toronto Government of Canada Manulife RBC The Senate Of Canada –
AECOM City of Vaughan Grand and Toy Maple Lodge Farms Region of Durham Senate Protective Service
Air Canada City of Windsor Grand Prix Du Canada Marriott Hotels Paramedic Service The Source
Alberta Energy Regulator CN Rail Grand River Hospital MaRS Discovery District Region of Waterloo The University of British
Region of York Columbia
Alberta Health Services, CN Tower Granite Club Master Lock Canada
Protective Services Regional Municipality Of Thomson Terminals
Cogeco Great Living Mastermind Toys
Algonquin College ACOV Durham Tim Hortons
Collins Aerospace Greater Toronto Airports Merchant Treasury Services
Ambassador Bridge Authority Inc. Regional Municipality of Tint Master of Canada Inc.
Conestoga College Niagara
American Iron and Metal Grenke Leasing Metrolinx Toronto Catholic District
Contava Reichman Senior Housing School Board
Apotex Cornerstone Housing for Guelph Hydro Electric Microsoft Canada Inc.
Systems Inc. Reitmans (Canada) Ltd. Toronto Community Housing
Art Gallery of Hamilton Women Ministry of Community Safety
GWL Realty Advisors and Correctional Services Revenu Québec Toronto District School
Aurora Cannabis Correctional Service Canada Board
Halifax Port Authority Ministry of Finance Ridley College
B.C. Institute of Technology Council Of Great Lakes Toronto Pearson
Govenors Halifax Regional Municipality Ministry of Interior of Qatar River Cree Resort & Casino
Banque Nationale International Airport
Courytard Marriott Toronto Halifax Regional Water Ministry of Public Safety & Rogers Communications
Baycrest Health Sciences Toronto Police Service
Airport Commission Emergency Preparedness Rolls-Royce Canada Limitée
Bayer Toronto Transit Commission
Criminal Intelligence Service Halton District School Board Mississauga Executive Royal Canadian Legion
BC Government Ontario Centre Toronto Zoo
Halton Regional Police Royal Canadian Mounted
BC Housing Customized Medical Service MLSE Police Town of Caledon
BC Liquor Distribution DB Schenker Hamilton Police Service NEC Corporation of America Royal Ontario Museum Town Of Hampstead
Branch Transport Canada
De Beers Group Hamilton Public Library Nerds On Site Ryerson University
Bell Aliant Regional Transport Robert
Communications Defence Construction Health Canada NetApp SAFRAN
Canada Health Canada Library New Brunswick Power Saint Mary’s University Trillium Health Partners
Bell Canada
Dell Healthcare of Ontario Niagara Casinos San Diego State University Trinity College School
Bell Mobility
Deloitte Pension Plan Niagara Region Scholastic Canada Unitel Communications Inc.
Bombardier
Department of Fisheries and Home Improvement Niagara Regional Police Scotiabank Unity Health Toronto
Brookfield Oceans Retailing Service Securite Publique et University Health Network
Bruce Power Inc. Department of Justice Honda North Bay Regional Health Protection Civil du Canada University of British
Buffalo City Mission Department of National Honeywell Centre Columbia
Senate of Canada
Bureau De La Sécurité Defence Houle Electric North York General Hospital University of Guelph
Privée Du Québec Service de police de Laval
Desjardins, Inc. House of Commons Security Nova Scotia Liquor University of Toronto
Cadillac Fairview Sheraton Centre Toronto
Deslauriers Hubbell Canada Corporation University of Western
Canada Border Services Sheraton Hotels
DHL Humber College Office Max / Grand & Toy Ontario
Agency Sheridan College
District School Board of Hushmail Office of the Auditor General Upper Canada District
Canada Computers & Niagara of Canada Shoppers Drug Mart School Board
Electronics Husky Injection Molding Siemens
Dpt. of Canadian Heritage Systems Ltd. Ontario Government Upper Grand District School
Canada Post Corporation SimplexGrinnell Board
Durham College Hydro One Ontario Lottery and Gaming
Canadian Armed Forces Sir Sandford Fleming Vancouver Aquarium
Durham Regional Police Hydro One Networks Ontario Parliament
Canadian Heritage / Service Education College Vancouver Community
Patrimoine canadien Hydro Ottawa SNC Lavalin Inc. College
Durnergy Ontario Power Generation
Canadian Nuclear Labs Hydro-Quebec Sobeys Vancouver General Hospital
Edmonton – Public Schools Ontario Provincial Police
Canadian Tire Corporation IBM Canada Ltd. Société Des Alcools Du Vancouver International
Edmonton Police Service Ontario Shores Centre for
Carleton University Indigo Books & Music Inc. Mental Health Sciences Québec (SAQ) Airport Authority
Edmonton Transit Service
Casino de Montreal Ingram Micro Ornge Société Transport de Veteran Affairs Canada
Electrical Business Montréal
CBRE International Trade Ottawa Police Service Ville de Gatineau
EllisDon Administration Spectrum Brands
Chilliwack School District Ottawa-Carleton District Ville De Laval
#33 Emergency Management Irving Oil Security Services Sprint
School Board Ville De Montréal
CIBC ENERGI Fenestration Irving Shipbuilding Inc. St. Lawrence Seaway
Solutions Oxford Properties Ville De Montréal,
Cisco Jasper Irving Tissue Park Plaza Toronto Airport STANLEY BLACK & DECKER arrondissement Lachine
Equinix CANADA CORPORATE
CISO (Criminal Intelligence Ivanhoe Cambridge Parl Diplomacy Ville De Mtl, Dir. Des
Service Ontario) Fallsview Casino Starwood Hotels and Immeubles, Div. De La
JD Irving, Limited Pathway Communications
Citi FCA Insurance Brokers Resorts Securite
Jehovah’s Witnesses Peel District School Board
City of Brampton FedEx Statistics Canada Ville de Terrebonne
Johnson Controls Canada Peel Regional Police
City of Calgary – Corporate Firma Foreign Exchange LP Stornoway Diamond Waterloo Regional Police
Security Four Seasons Hotels & Plan Group Corporation
JTsocial Waypoint Centre for Mental
City of Cote Saint-Luc Resorts Premium Rentals Sûreté du Québec Health Care
Kia Sudbury Motor
City of Edmonton Fraser Health Authority Primus TD Bank Western University
Kidde
City of Guelph Freedom 55 Financial Public Prosecution Services TELUS Windsor Police
Kuehne + Nagel Ltd. of Canada
City of Hamilton Friday Harbour Resort The District of Thunder Woodbine Entertainment
Labatt Breweries of Canada Public Safety & Emergency Bay Social Services
City of Kingston Gateway Casinos and World Vison Canada
Entertainment LCBO-Resource Protection Preparedness Canada Adminstration Board
City of Kitchener Legislative Assembly of New (PSEPC) York Catholic District School
General Cable The Hospital for Sick Board
City of Laval Brunswick Public Service Commission Children
George Brown College of Canada York Region Transit
City of London Library and Archives Canada Ontario Association of
Giant Tiger Stores Limited Public Services and Chiefs of Police York Regional Police
City of Markham Loblaw Companies Ltd.
Google Procurement Canada The Ottawa Hospital York University
City of Mississauga London District Catholic
Government Of Alberta School Board Public Works & Government The Regional Municiaplity Your Caledon
City of Montreal
Government Of Alberta – Services Canada of York YVR – Vancouver
City of Ottawa Longo’s
Sheriffs Technical Services Purolator Canada The Regional Municipality International Airport
City of Pickering Loto Quebec
Government Of British Quincaillerie Richelieu Ltée/ Of York – Property Services
City of Quinte West Columbia, Gaming Lumen
Richelieu Hardware Branch
Enforcement Branch
5
6
7
Security Canada Sponsorship
Package Options
Exhibitors, sponsors and advertisers return to Security Canada Trade Shows year after year for our proven ability
to deliver value and results. Strategically located in six major markets and drawing attendees from every corner
of the country — 74% of whom ONLY attend our trade shows — there’s simply no better place to connect with
the professionals who will help grow your business.
Sponsorship level Platinum Diamond Gold Silver Bronze
Sponsorship type National National National National Event
Minimum investment $
25,000 $
15,000 $
10,000 $
5,000 $
1,000
Pre-show
Logo on the SC website*
Logo on email communications*
Logo on direct mail communications*
Social media promotion of sponsorship
ahead of each trade show
Inclusion in pre-show email to all
prospective attendees spotlighting sponsors
Web ad on SC home page
At the show
Included a-la-carte sponsorship $
20,000 $
12,000 $
8,000 $
4,000 N/A
opportunities (based on availability)
Logo on sponsorship acknowledgment
signage - sized to sponsorship level*
Logo in show guide
- sized to sponsorship level*
Social media promotion of sponsorship
at each trade show
Post show
Inclusion in post show email to all
registered attendees spotlighting sponsors
Web ad on SC Website for 3 months
Value Added
Premiere positioning on CANASA website
for 3 months
Premiere positioning on CANASA monthly *Sized to selected sponsorship level
enewsletter for 3 months (National or Event).
Please note that priority is given to the previous year’s sponsors and national sponsors, until January 31st, 2020.
National sponsors must exhibit at a minimum of five Security Canada Trade Shows.
8À La Carte Sponsorship Opportunities
À la carte sponsorship SCE SCAlb SCO SCW SCA SCC All Shows
Digital Advertising Package $
3,950 $
2,950 $
2,950 $
3,950 $
2,950 $
5,950 $
20,000
Your digital ad will be added to the Security Canada website and Six individual trade show sponsorships or one sponsorship
every Security Canada promotional email (to prospect attendees) that includes all six trade trade shows are available.
Lanyards Included $
20,000
(includes 5/8” lanyard with double bulldog clip & safety)
Give your company and brand some very high profile visibility
One sponsorship is available and includes all six trade shows.
by sponsoring the lanyards that are handed out to all Security
Canada Trade Show participants.
Bag stands at the entrance Included $
20,000
(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour)
Sponsorship of Security Canada Trade Show bags, handed to all
participants at the entrance to the show floor, provides excellent One sponsorship is available and includes all six trade shows.
positioning of your company and brand.
Name badges Included $
8,000
Gain premium visibility with your logo digitally printed in colour
on all name badges. One sponsorship is available and includes all six trade shows.
Flag banners $
1,000 $
500 $
500 $
1,000 $
500 $
2,500 $
4,000
(supplied by sponsor)
The self-supporting 7’x 3’ flag banners will be positioned in the Six individual trade show sponsorships or one sponsorship
registration area. Flag banner must be supplied by sponsor. that includes all six trade trade shows are available.
Show floor plan Included $
4,000
Display your logo on the floor plan of each Security Canada
Show Guide, handed to all attendees and displayed at the One sponsorship is available and includes all six trade shows.
trade show entrance.
Sponsorship of pre-show plenary session
$
4,000
(x2)
(includes breakfast for attendees)
Showcase your brand’s leadership around key security issues,
presented by high-profile keynote speakers over breakfast, Two sponsorship opportunities are available for SCC.
prior to the trade show opening.
Aisle signs $
3,500
Your company name and logo will be displayed on each of the
aisles at SCC and on signs suspended over the show. SCC trade show sponsorship.
Hanging banners $
2,500
(includes production and hanging of 10 ft x 3 ft banner)
Hang your message where all can see it. Multiple hanging SCC trade show sponsorship.
banner opportunities are available
Floor mats $
2,500
Your logo digitally printed in colour on 16-square foot mats
at the show entrance. Production and installation included. SCC trade show sponsorship.
Registration kiosk
$
2,500
Your logo on front registration counter.
SCC trade show sponsorship.
Sponsorship of education flash stage $
2,500
Your logo at Security Canada Central’s Education Flash Stage.
One sponsorship is available at the Central show. SCC trade show sponsorship.
Parking area shuttle $
2,000
Sponsor the shuttle bus that brings attendees to the show
from the parking area. One sponsorship is available at the SCC trade show sponsorship.
Central show.
Please note that priority is given to the previous year’s sponsors and national sponsors, Please note, Exhibitors are welcome to
until January 31st, 2020. National sponsors must exhibit at a minimum of five Security provide their own promotional items.
Canada Trade Shows. Prices will be adjusted accordingly.
9Sponsorship Request Form
Please indicate your choice by checking the box of the sponsorship opportunity you are interested in and we
will do our utmost to accommodate your request. Please note that priority is given to the previous year’s
sponsors and national sponsors, until January 31st, 2020. National sponsors must exhibit at a minimum
of five Security Canada Trade Shows to be eligible for national sponsorship.
Sponsorship Packages
Type Sponsorship Selection
Platinum $
25,000 (includes $20,000 in a-la-carte sponsorship)
Diamond $
15,000 (includes $12,000 in a-la-carte sponsorship)
Gold $
10,000 (includes $8,000 in a-la-carte sponsorship)
Silver $
5,000 (includes $4,000 in a-la-carte sponsorship)
Bronze $
1,000
À la carte sponsorship SCE SCAlb SCO SCW SCA SCC All Shows
Digital Advertising Package $
3,950 $
2,950 $
2,950 $
3,950 $
2,950 $
5,950 $
20,000
Lanyards Included $
20,000
Bag stands at the entrance Included $
20,000
(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour)
Sponsorship of pre-show plenary session $
4,000
(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour) (x2)
Aisle signs $
3,500
Name badges Included $
8,000
Flag banners $
1,000 $
500 $
500 $
1,000 $
500 $
2,500 $
4,000
(supplied by sponsor)
Show floor plan Included $
4,000
Hanging banners $
2,500
(includes production and hanging of 10 ft x 3 ft banner)
Floor mats $
2,500
Registration kiosk on front $
2,500
registration counter
Sponsorship of education flash stage $
2,500
Parking area shuttle $
2,000
Please note: Sponsorships will not be confirmed until full payment has been received. One of our representatives
will contact you to confirm your choice, finalize sponsorship arrangements and issue an invoice.
Company Name: Company Address:
Contact Name: Contact Title:
Contact Email: Contact Phone:
10Show Guide Advertising
(Subject to availability)
Unit Specs SCE SCAlb SCO SCW SCA SCC All Shows
0.5" - 1.0" wide
Logo with Exhibitor Listing Depending on $
99 $
99 $
99 $
99 $
99 $
99 $
500
logo proportions
1/2 page Inside Front Cover Inside Back Cover Outside Back Cover
Full page ad
(horizontal) ad (IFC) ad (IBC) ad (OBC) ad
Show Guide Advertising
Security Canada Central
$
1,800 $
1,000 $
2,000 $
2,000 $
2,150
Guide ONLY
Digital Advertising
(Subject to availability)
Unit Specs SCE SCAlb SCO SCW SCA SCC
Banner ad on Security Canada 300px $
395 $
295 $
295 $
395 $
295 $
595
Website (minimum 2 months) × 250px per month per month per month per month per month per month
Banner ad on Security Canada
600px $
395 $
295 $
295 $
395 $
295 $
595
Promotional Email to Prospect × 100px per month per month per month per month per month per month
Attendees (minimum 2 e-blasts)
Banner ad on Security Canada
600px $
395 $
295 $
295 $
395 $
295 $
595
Promotional Email to Registered × 100px per month per month per month per month per month per month
Attendees (minimum 2 e-blasts)
Banner ad on CANASA.org 470px × 78px $
495 per month (minimum 2 months)
Box ad on CANASA.org 200px × 200px $
395 per month (minimum 2 months)
Banner ad on CANASA
470px × 78px $
495 per month (minimum 2 months)
Monthly e-newsletter
75px × 100px
Web Hyperlink with
Depending on $
99
Exhibitor Listing logo proportions
Talk to us!
We can help develop the right brand exposure opportunity at any Security Canada event,
or at all six. Contact: Steve Basnett, CEM at (905) 513-0622 x 224 or 1 (800) 538-9919 x 224
or sbasnett@canasa.org.
11Advertising Order Form
Please complete and submit the following form together with your ad selections on the previous page.
Exhibitor: Contact:
Address: City:
Province: Postal code:
Telephone: Fax:
Email:
Payment enclosed for $
Charge my: Visa American Express MasterCard
Card #: Expiry date:
Card holder name: Date:
Signature:
(must be signed to be valid)
Need help? Talk to us!
Ad cost $ =
We can help develop the right brand
exposure opportunity at any Security
Sub-total $ × 13%
Canada event, or at all six.
HST 13% $ = Contact Steve Basnett CEM at
(905) 513-0622 x 224 or
1 (800) 538-9919 x 224 or
Total $ sbasnett@canasa.org.
Electronic files: Mac or PC-based. Acceptable software includes: Canadian Security Association
Adobe InDesign, Adobe Photoshop, Adobe Illustrator. All images 50 Acadia Avenue, Suite 201, Markham, ON L3R 0B3
must be high resolution, 300 dpi or better. All fonts must be Tel: (905) 513-0622 | Toll Free: 1 (800) 538-9919
included or embedded. All ads are in full colour. Fax: (905) 513-0624 | web: www.canasa.org
Add .125" of bleed around the outside of ads.
Deadline: Friday, August 21, 2020
12Thank You To Our 2019 Security Canada
Trade Show Sponsors
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