Growers are Planning PRODUCE NEWS - Bay Cities Produce

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Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                                             March 1, 2021

                          PRODUCE NEWS
                      “Where Your Patronage Is Never Taken For Granted!”

  Growers are Planning
Next up, St. Patrick’s Day. Hard to believe we           Not all areas would be hit. Fruit growers tell us they
are coming up on our recognized Covid-19                 make it, one out of four years. Usually, one or one
anniversary. Two celebrated New Years are behind         and a half crop will be lost. One year they will break
us, Valentines’ Day,          Black          History     even and one year they will hit it big. The problem
month, President’s Day, and Fat Tuesday. Seems           with that one year he hit it big, usually that means
like they were a bigger deal last year. Almost forgot    others had loses that made the market stronger.
to mention the Super Bowl. Biggest guacamole day         Many of you know areas like HWY 88 heading
of the year, just not the same. Our thoughts and         to Jackson. Have you noticed the fruit trees that
prayers go out to all affected by this off the hook      have been pulled out and replaced with grapes?
freeze going on. Sheltering in place does not mean
much if one cannot go anywhere. No food, water,          So many reasons. Sure, weather takes the fun out at
heat. No electricity?                                    times. Many of our tree fruit growers are
                                                         third generation. Cost of living, taxes, labor, crop
But produce is moving back west. Planting                insurance and fuel to mention a few make
conditions have been great. Mild weather always is a     growing some crops less attractive. But grow they
double edge sword in the produce business. Lack of       will. Within thirty days we should see some
rains make it possible to get into the fields earlier,   California fruit. By May, end of May stronger tree
many are already planted and in a couple weeks           fruit showing, and maybe some melons. Nobody
some will start harvesting. Very possible to get an      does fruit like California. Having a reminiscent
early set on some of our fruit trees. Some great         moment of watermelons around the table. We sell
tasting fruit may be just what the doctor ordered to     1000 to one seedless watermelon to seeded. How did
put some smiles on some faces. Downside, these           we let this happen?
are anxious moments for our growers. Early crops
are always good if we do not get the late freeze.        Old time flavor, and seeds, what are our kids going
                                                         to put in their straws?
Usually about one out of four years this
happens. Row crops will recover for the most part, it
is the resources spent in the planting that hurts the                                 Steve Del Masso
most. Tree fruit takes the biggest hit. Early                                                President
blooms and late freezes do not mix well. When the
blooms freeze over to some extent there is crop loss.
Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                                              Page 2
                                                   Red & Green Cabbage – Two words

 Nap Thyme                                         used in tandem that best defines the state of
                                                   the Cabbage market: “status quo”. Multiple
                                                   growing regions and great supply.
           Nap Galvezzzzzzzz       Zz

                                                   Ask about our St. Patrick’s Day special blend.
                                                   It is a quick and easy prepped way to get your
                                                   meal going.
Red, Green, Butter, & Iceberg
                                                   Brussels Sprouts – Mexico is going to
Lettuce – Growers/Shippers in Yuma are             be our supplier of Brussels Sprouts for
backed up with inventory and it’s all due to a     approximately two more months. Round about
highly depressed market. Prices are VERY           the end of April, we should be enjoying the
reasonable. The amazing thing is that growers      first picks from the fields around Santa Cruz
are expecting to move back to the Salinas          and Watsonville.
Valley by the end of the month. This could be
two to three weeks earlier than most years.
                                                   Cauliflower – Prices are projected to go
Spring Mix, Baby Leaf & Cello-
                                                   up a bit or two for a couple three weeks then
                                                   steadily settle back down in concert with the
Pack – As I previously mentioned, growers          onset of the Salinas season. Until then, Santa
are “pulling out all of the stops” in order to     Maria will be the key shipping point for all of
move back to Salinas by the 3rd week of this       our Cauliflower needs.
month. Product quality is excellent and costs
are stable.                                        Broccoli – Surplus supply continues to
                                                   allow Broccoli to be a highly promotable item.
Romaine & ❤️❤️❤️’s of Romaine
–With demand for freshly made Salads in a          Broccoli & Cauliflower Florets –
dine out setting at an all-time low, Romaine       Santa Maria is the primary area from where we
Lettuce is in abundance. Prices are flat and the   source our Florets (Broccoli & Cauliflower).
next adjustment will be a downward one due         The weather is cooperating and is reflected in
to the less money spent on freight once we         stable prices and quality. When the 2021
start back in Salinas.                             Salinas season is back up and running, I am
                                                   expecting to see some softening in costs as
Green Leaf Crowns & Better                         competition comes into play. But it may not
Burger Leaf – Product quality remains             happen until May.
good and prices are stable.
Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                               Page 3
Broccolini - Aspiration – I continue to           Cantaloupe & Honeydew Melons –
rely on Mexico for good quality Broccolini –      Guatemala is penciled in to be our Cantaloupe
Aspiration. I am hoping that by early April I     supplier for the next couple of months. If they
am able to get it domestically.                   equal last year in quality and flavor I have no
                                                  worries. Honeydew Melons will either be
                                                  coming up from Mexico or Guatemala.
Celery – The major Celery growers in              Whoever has the best quality Melon with the
Oxnard have caught back up to the                 highest sugar content and flavor gets our
unexpectedly high demand for Celery. The          business.
market is now stable, and the pipeline is chock
full of nice-looking Celery.
                                                  Mexico Watermelons – Quality is
                                                  essentially on a hit or miss basis. Trying to
“Stringless” Snap Peas – I will be                bring in a Watermelon that is acceptable is
using Mexico Snap Peas for a few more weeks       quite the weekly challenge. The market is
prior to transitioning to Salinas. As is normal   active and there isn’t a whole lot of good
with all new Snap Pea fields, for the first 2-3   product around. Imported Watermelons are
harvests the pods are smaller in size and get     not high on my list of recommended items.
larger as the plants mature.
                                                              Cutting Edge
Green Onions – The growing conditions                          O-rganics®
in Nogales, Mexico have been ideal for Green          ………. solely about organically grown produce.
Onions. Quality is A-#1 and prices are low.
                                                   Our Wet Leaf O-rganics® continue to come
          & Pears – The USDA Food Box             from a wide range of areas. And, at times, it
program sucked up a significant portion of          can be quite the mind teaser. In a single
small size Apples from the 2020 harvest.           week, I’ve brought in Wet Leaf O-rganics®
Higher prices and lack of inventory will be the   from Yuma, Arizona; Holtville, Brawley, and
norm from now until the next harvest at the                    Salinas California.
end of the year. Larger sizes are your best
buy.                                              10 months out of the year, we are sourcing
Domestically grown D’Anjou Pears is the way        our Dry O-rganics® from Mexico. There
to go. The quality of Controlled Environment       simply isn’t a great number of domestic
stored D’Anjou Pears is excellent!                          growers to pull from.

Mangos – The season just transitioned to
Mexico and prices are swiftly coming off. Over
the next three months, I am expecting to see
some “hot deals”. Year after year, Mexico has
stood head and shoulders above all other
countries with the best tasting and the most
reasonably priced Mangos.
Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                                                 Page 4
                                                       Butternut Squash               (Organic &
                                                       Conventional) – I am not seeing nor
 Ricardo’s
   Market Insights and Highlights
                                                       expecting any month-to-month changes for both
                                                       grades of Butternut Squash. Prices are estimated
                                                       to hold fast to last month’s levels.

Round & Roma TOMATOES – March
is most definitely on track to be an excellent month
for Rounds and Roma Tomatoes. The growing
areas in and around Culiacan, Mexico are mature
and producing an impressive number of good
quality Rounds and Romas. Prices are penciled
in (with ink) to remain reasonable for at least the
next 45 days.
                                                       EGGPLANT – Quality of imported Eggplant
                                                       is very good but unfortunately there isn’t much
                                                       demand. Prices may go up a smidgen this month.

                                                       Red & Yellow Onions – are an easy and
                                                       simple pull from the Northwest. Prices have held
                                                       firm in reaction to the demand by the USDA Food
                                                       Box program.

Varietal        TOMATOES             (SMALL)      –    Russet Potatoes – Prices remain steady
The 2020-2021 season has been a pricing                and will persist for the next two months. The
paradox for small size Tomatoes. I say this            cyclical period where we see increased demand
because higher prices are typically reflective of an   hasn’t hit.
unplanned delay or shortage on the supply side.
This year, there isn’t a shortage of supply, it’s in   Small      Potatoes         Fingerlings         –
response to unusually high demand from the             Eastern Washington inventory levels are holding
household consumer. And what is so interesting is      up well with sufficient quantities of good quality
this buying segment more than made up for the          Fingerlings to make it through until the
minimal demand from the food service industry.         Edison/Bakersfield season launches in a couple of
Hopefully, this month, we shall enjoy some sort of     months.
price relief.
                                                       Yams & Sweet Potatoes – We are
Heirloom         Tomatoes            –  Heirloom       ever so incrementally approaching the end of the
Tomatoes from Baja are cutting well with very          storage crop. No one is fretting about inventory
good flavor and quality scores. With almost zero       levels. Growers are saying there is more than
demand from the restaurant industry the market is      sufficient quantities of Yams and Sweet Potatoes
inundated with product and prices are at a low         to make it until the next harvest in June
point.                                                 commences.

SQUASH – There is a deluge of Zucchini and             Potatoes of Color – I’ve checked in with
Yellow Squash coming up from Mexico and prices         the three main suppliers that we tap, and they all
cannot go any lower. I believe fresh Squash will       echoed similar sentiments and confidence no
be inexpensive for the next two weeks and              gapping issues will arise prior to the arrival of
possibly longer.                                       product from the next growing areas.
Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                                                     Page 5
Red, Green, & Yellow, Bell Peppers –                   Jumbo Carrots – The best quality bulk
The current supply and price situation is OK.          pack Jumbo Carrots I have been able to
There are plenty of Red and Green Bells, but           consistently source is from Canada. I am of the
Yellow Bell costs are climbing. I’ve received a        belief I will be using them until the Bakersfield
number of FYI messages from growers/shippers           season is in full production mode sometime in
based in Mexico. They all said “it’s gonna get         April/May.
crazy around the end of the month.” From what
I’ve been told, the transition to Coachella is not     Oranges – Inventory levels of the 2020-2021
going to be smooth and easy and at times Bells         Navel Orange crop are rapidly diminishing. The
will be pricey, especially Red and Yellow Bells.       smaller sizes are all but gone. They are being
                                                       absorbed into the USDA Food Box program. Next
                                                       up will be imports and the California Valencia
                                                       Season.

CHILI PEPPERS – March is here which
also means a limited supply of Chili Peppers and       Please take note: The freeze last month in Texas
higher prices. In spite of a great deal of effort by   is expected to have a drastic effect on the citrus
growers here in this country and Mexico, it occurs     output this upcoming season.
every year and the trend seems to be irreversible.
                                                       Cara Cara and Blood Oranges remain plentiful
BLUE LAKE GREEN BEANS – There                          and two of my favorite Citrus Fruits.
is a consistent flow of Green Beans arriving from
Mexico every week like clockwork. They are not         Clementine, Cutie, Tangerine Mandarin Oranges
expensive, nor would I describe them as                are expected to be gone by the end of the month.
inexpensive. Shipping costs are keeping prices         Enjoy them while they are still about.
firm.
                                                       The Mineola should last through the month but as
CORN – prices are high…..high….high! And               soon as April appears, they should disappear.
they will remain so for the next three weeks. Or up
until the California season in Coachella kicks off.
                                                       California/Texas Grapefruit – We
                                                       are into the last cold storage lots of California
CUCUMBERS – March is a big transition                  grown Grapefruit. Towards the end of the month
                                                       Texas fruit should come into play.
month in Mexico for Cukes. Prices are beginning
to heat up as shippers begin to get antsy and are
                                                       LEMONS – March is going to be a good month
anticipating the uncertainty that lies ahead. The
move to a new growing region may go smoothly           for California Lemons. Regreening issues are
or we could see a week or two of lofty prices.         behind us. Fruit and flavor quality are excellent.
                                                       And prices are softening.
Santa Maria Hot House growers continue to
supply the market with an English Cucumber that
is superior in all quality comparisons to an import.
Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                                                Page 6
LIMES – After an unprecedented run of 8              Snow Peas – Mexico growers are fully
months of very reasonable Lime prices, the tide      committed to supplying us with Snow Peas for
has begun to turn and wholesale costs are rising.    the next two months. Unless a weather pattern
The underlying cause is a delayed reaction to        blows through the growing region and dumps
weather related issues back in December.             a bunch of rain on the vines, quality issues
                                                     should not be a concern.
MARADOL            PAPAYAS            -  Mexico
growers/shippers continue to do a stellar job        RASP, BLUE & BLACK BERRIES –
supplying the U.S. market with incredibly
consistent papayas of excellent quality.              • Raspberries are incredibly expensive and
                                                         probably stuck at these levels through the
AVOCADOS – The California Haas season                    end of the month.           The underlying
                                                         reasons for the exorbitant prices are
has officially started and are available, but I am       weather related. I am expecting to see a
holding off. Right now, the Mexican Haas is a            bit of respite in April and then much more
better value and slightly better quality. In two         so in May when the SoCal season
weeks, I will make another side-by-side taste            commences.
comparison and decide upon a plan.
                                                      • I had to stop considering imported
                                                         Blueberries because of quality and shelf-
                                                         life problems. I decided to stay with
                                                         domestic production from Oxnard. They
                                                         are pricier but are much higher in quality.

                                                      • Oxnard Berry growers also beat out
                                                         Mexico for our Blackberry orders. This is
                                                         the first time in a bunch of years I’ve
Root     Vegetables          –
                             Overall, Root               shunned imports at this time for
Vegetable demand is extremely low and yet,               domestically grown Blackberries. The
there are three items that continue to pull              domestic berries are just a better quality
through. They are Red and Gold jumbo size                product right now.
Beets and medium size Chioggia Beets. Not
only are they a very versatile and tasty             STRAWBERRIES – Oxnard growers did a
Vegetable, but they are also quite good for          super job delivering incredible looking and
you.                                                 great tasting Strawberries for Valentines Day.
                                                     With the holiday behind us and the onset of the
                                                     incredible California Strawberry season, the
Grapes – I am coming across lots of                  next two months should see prices come off.
beautiful looking grapes from Peru and Chile.
The jumbo size Green Grapes from Chile are
gorgeous! Chile growers are finally upping
their game to be more quality competitive
against Peru grown Grapes. Prices are still
way up there but they are gradually starting to
come down. It may take another two weeks
before they are back to more palatable levels.

Asparagus – Mexico growers have come
through big time with all sizes of Asparagus at
very reasonable levels. What a turnaround
from last month! I recommend you include
Asparagus on your promotable list.
Growers are Planning PRODUCE NEWS - Bay Cities Produce
Volume Twenty-Seven - No. 3                                                                      Page 7
        JEFF’S TRIVIA                                         TRIVIA WINNERS
            QUEST

                                                     The answers to last month’s trivia were c) Tomatoes
                                                     c) Domino’s Pizza
They are rumored to live in invisible villages in    It took quite some time for the tomato to be accepted
the forest, caves, and tree hollows. Leprechauns     as edible in Europe. For a while they thought that the
are shy creatures, and they spend most of their      tomato was poisonous due to the fact that some of the
lives collecting gold coins and guarding the         other fruit of the nightshade family happen to be.
treasure, in Irish mythology, they were once         Thanks to Tom Monaghan we can all now sit from
great warriors who were banished by an evil          the comfort of our own homes and order out some
                                                     dinner to be delivered straight to our doors.
magician and his army after it conquered Ireland.
                                                     Domino’s now has more than 8,000 franchises that
Since they live in the forest they survive on        are in more than 54 countries.
potatoes, nuts, dandelion tea, mushrooms and
wildflowers and other wild foods. Let’s get to the   Congratulations to our February winners:
trivia!                                              Jose H @ IHOP Livermore, Martha @ Executive
                                                     Inn, Ann @ Rick & Ann’s Restaurant, Julita @
                                                     Strizzi’s Restaurant, Ana @ Ronaker’s Coffee
1) How much gold is in a leprechaun’s stash at
                                                     Shop, Grady @ CoffeeTime, Brooke @ Danielsen
the end of the rainbow?                              Co. And a few late January winners: Gabriela @
       A) one gold coin for every year of his life   Strizzi’s Restaurant.
       B) one gold coin for every trick he has
played                                               March celebrity birthdays:
       C) as much as he could steal                  1) Sharon Stone       10th (63) Actress
                                                     2) Stephen Curry      14th (33) NBA
                                                     3) Eva Longoria       15th (46) Actress
2) Which of these veggies are flowers?               4) Kurt Russell       17th (70) Actor
      A) broccoli                                    5) Lady Gaga          28th (35) Singer
      B) globe artichokes                            “what do you get when you cross poison ivy with a
      C)cauliflower                                  four-leaf clover? a rash of good luck! Happy St.
      D) all above                                   Patrick’s Day!

Don’t worry this month you will get 2nd                  BAY CITIES PRODUCE, INC.
chances.                                                       2109 Williams Street
                                                              San Leandro, CA 94577
Fax or email me with the answer and win a great                   (510) 346-4943
prize. Jeff@baycitiesproduce.com                                FAX (510) 352-4704
                                                             www.baycitiesproduce.com
Growers are Planning PRODUCE NEWS - Bay Cities Produce Growers are Planning PRODUCE NEWS - Bay Cities Produce Growers are Planning PRODUCE NEWS - Bay Cities Produce
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