Growers are Planning PRODUCE NEWS - Bay Cities Produce
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Volume Twenty-Seven - No. 3 March 1, 2021 PRODUCE NEWS “Where Your Patronage Is Never Taken For Granted!” Growers are Planning Next up, St. Patrick’s Day. Hard to believe we Not all areas would be hit. Fruit growers tell us they are coming up on our recognized Covid-19 make it, one out of four years. Usually, one or one anniversary. Two celebrated New Years are behind and a half crop will be lost. One year they will break us, Valentines’ Day, Black History even and one year they will hit it big. The problem month, President’s Day, and Fat Tuesday. Seems with that one year he hit it big, usually that means like they were a bigger deal last year. Almost forgot others had loses that made the market stronger. to mention the Super Bowl. Biggest guacamole day Many of you know areas like HWY 88 heading of the year, just not the same. Our thoughts and to Jackson. Have you noticed the fruit trees that prayers go out to all affected by this off the hook have been pulled out and replaced with grapes? freeze going on. Sheltering in place does not mean much if one cannot go anywhere. No food, water, So many reasons. Sure, weather takes the fun out at heat. No electricity? times. Many of our tree fruit growers are third generation. Cost of living, taxes, labor, crop But produce is moving back west. Planting insurance and fuel to mention a few make conditions have been great. Mild weather always is a growing some crops less attractive. But grow they double edge sword in the produce business. Lack of will. Within thirty days we should see some rains make it possible to get into the fields earlier, California fruit. By May, end of May stronger tree many are already planted and in a couple weeks fruit showing, and maybe some melons. Nobody some will start harvesting. Very possible to get an does fruit like California. Having a reminiscent early set on some of our fruit trees. Some great moment of watermelons around the table. We sell tasting fruit may be just what the doctor ordered to 1000 to one seedless watermelon to seeded. How did put some smiles on some faces. Downside, these we let this happen? are anxious moments for our growers. Early crops are always good if we do not get the late freeze. Old time flavor, and seeds, what are our kids going to put in their straws? Usually about one out of four years this happens. Row crops will recover for the most part, it is the resources spent in the planting that hurts the Steve Del Masso most. Tree fruit takes the biggest hit. Early President blooms and late freezes do not mix well. When the blooms freeze over to some extent there is crop loss.
Volume Twenty-Seven - No. 3 Page 2 Red & Green Cabbage – Two words Nap Thyme used in tandem that best defines the state of the Cabbage market: “status quo”. Multiple growing regions and great supply. Nap Galvezzzzzzzz Zz Ask about our St. Patrick’s Day special blend. It is a quick and easy prepped way to get your meal going. Red, Green, Butter, & Iceberg Brussels Sprouts – Mexico is going to Lettuce – Growers/Shippers in Yuma are be our supplier of Brussels Sprouts for backed up with inventory and it’s all due to a approximately two more months. Round about highly depressed market. Prices are VERY the end of April, we should be enjoying the reasonable. The amazing thing is that growers first picks from the fields around Santa Cruz are expecting to move back to the Salinas and Watsonville. Valley by the end of the month. This could be two to three weeks earlier than most years. Cauliflower – Prices are projected to go Spring Mix, Baby Leaf & Cello- up a bit or two for a couple three weeks then steadily settle back down in concert with the Pack – As I previously mentioned, growers onset of the Salinas season. Until then, Santa are “pulling out all of the stops” in order to Maria will be the key shipping point for all of move back to Salinas by the 3rd week of this our Cauliflower needs. month. Product quality is excellent and costs are stable. Broccoli – Surplus supply continues to allow Broccoli to be a highly promotable item. Romaine & ❤️❤️❤️’s of Romaine –With demand for freshly made Salads in a Broccoli & Cauliflower Florets – dine out setting at an all-time low, Romaine Santa Maria is the primary area from where we Lettuce is in abundance. Prices are flat and the source our Florets (Broccoli & Cauliflower). next adjustment will be a downward one due The weather is cooperating and is reflected in to the less money spent on freight once we stable prices and quality. When the 2021 start back in Salinas. Salinas season is back up and running, I am expecting to see some softening in costs as Green Leaf Crowns & Better competition comes into play. But it may not Burger Leaf – Product quality remains happen until May. good and prices are stable.
Volume Twenty-Seven - No. 3 Page 3 Broccolini - Aspiration – I continue to Cantaloupe & Honeydew Melons – rely on Mexico for good quality Broccolini – Guatemala is penciled in to be our Cantaloupe Aspiration. I am hoping that by early April I supplier for the next couple of months. If they am able to get it domestically. equal last year in quality and flavor I have no worries. Honeydew Melons will either be coming up from Mexico or Guatemala. Celery – The major Celery growers in Whoever has the best quality Melon with the Oxnard have caught back up to the highest sugar content and flavor gets our unexpectedly high demand for Celery. The business. market is now stable, and the pipeline is chock full of nice-looking Celery. Mexico Watermelons – Quality is essentially on a hit or miss basis. Trying to “Stringless” Snap Peas – I will be bring in a Watermelon that is acceptable is using Mexico Snap Peas for a few more weeks quite the weekly challenge. The market is prior to transitioning to Salinas. As is normal active and there isn’t a whole lot of good with all new Snap Pea fields, for the first 2-3 product around. Imported Watermelons are harvests the pods are smaller in size and get not high on my list of recommended items. larger as the plants mature. Cutting Edge Green Onions – The growing conditions O-rganics® in Nogales, Mexico have been ideal for Green ………. solely about organically grown produce. Onions. Quality is A-#1 and prices are low. Our Wet Leaf O-rganics® continue to come & Pears – The USDA Food Box from a wide range of areas. And, at times, it program sucked up a significant portion of can be quite the mind teaser. In a single small size Apples from the 2020 harvest. week, I’ve brought in Wet Leaf O-rganics® Higher prices and lack of inventory will be the from Yuma, Arizona; Holtville, Brawley, and norm from now until the next harvest at the Salinas California. end of the year. Larger sizes are your best buy. 10 months out of the year, we are sourcing Domestically grown D’Anjou Pears is the way our Dry O-rganics® from Mexico. There to go. The quality of Controlled Environment simply isn’t a great number of domestic stored D’Anjou Pears is excellent! growers to pull from. Mangos – The season just transitioned to Mexico and prices are swiftly coming off. Over the next three months, I am expecting to see some “hot deals”. Year after year, Mexico has stood head and shoulders above all other countries with the best tasting and the most reasonably priced Mangos.
Volume Twenty-Seven - No. 3 Page 4 Butternut Squash (Organic & Conventional) – I am not seeing nor Ricardo’s Market Insights and Highlights expecting any month-to-month changes for both grades of Butternut Squash. Prices are estimated to hold fast to last month’s levels. Round & Roma TOMATOES – March is most definitely on track to be an excellent month for Rounds and Roma Tomatoes. The growing areas in and around Culiacan, Mexico are mature and producing an impressive number of good quality Rounds and Romas. Prices are penciled in (with ink) to remain reasonable for at least the next 45 days. EGGPLANT – Quality of imported Eggplant is very good but unfortunately there isn’t much demand. Prices may go up a smidgen this month. Red & Yellow Onions – are an easy and simple pull from the Northwest. Prices have held firm in reaction to the demand by the USDA Food Box program. Varietal TOMATOES (SMALL) – Russet Potatoes – Prices remain steady The 2020-2021 season has been a pricing and will persist for the next two months. The paradox for small size Tomatoes. I say this cyclical period where we see increased demand because higher prices are typically reflective of an hasn’t hit. unplanned delay or shortage on the supply side. This year, there isn’t a shortage of supply, it’s in Small Potatoes Fingerlings – response to unusually high demand from the Eastern Washington inventory levels are holding household consumer. And what is so interesting is up well with sufficient quantities of good quality this buying segment more than made up for the Fingerlings to make it through until the minimal demand from the food service industry. Edison/Bakersfield season launches in a couple of Hopefully, this month, we shall enjoy some sort of months. price relief. Yams & Sweet Potatoes – We are Heirloom Tomatoes – Heirloom ever so incrementally approaching the end of the Tomatoes from Baja are cutting well with very storage crop. No one is fretting about inventory good flavor and quality scores. With almost zero levels. Growers are saying there is more than demand from the restaurant industry the market is sufficient quantities of Yams and Sweet Potatoes inundated with product and prices are at a low to make it until the next harvest in June point. commences. SQUASH – There is a deluge of Zucchini and Potatoes of Color – I’ve checked in with Yellow Squash coming up from Mexico and prices the three main suppliers that we tap, and they all cannot go any lower. I believe fresh Squash will echoed similar sentiments and confidence no be inexpensive for the next two weeks and gapping issues will arise prior to the arrival of possibly longer. product from the next growing areas.
Volume Twenty-Seven - No. 3 Page 5 Red, Green, & Yellow, Bell Peppers – Jumbo Carrots – The best quality bulk The current supply and price situation is OK. pack Jumbo Carrots I have been able to There are plenty of Red and Green Bells, but consistently source is from Canada. I am of the Yellow Bell costs are climbing. I’ve received a belief I will be using them until the Bakersfield number of FYI messages from growers/shippers season is in full production mode sometime in based in Mexico. They all said “it’s gonna get April/May. crazy around the end of the month.” From what I’ve been told, the transition to Coachella is not Oranges – Inventory levels of the 2020-2021 going to be smooth and easy and at times Bells Navel Orange crop are rapidly diminishing. The will be pricey, especially Red and Yellow Bells. smaller sizes are all but gone. They are being absorbed into the USDA Food Box program. Next up will be imports and the California Valencia Season. CHILI PEPPERS – March is here which also means a limited supply of Chili Peppers and Please take note: The freeze last month in Texas higher prices. In spite of a great deal of effort by is expected to have a drastic effect on the citrus growers here in this country and Mexico, it occurs output this upcoming season. every year and the trend seems to be irreversible. Cara Cara and Blood Oranges remain plentiful BLUE LAKE GREEN BEANS – There and two of my favorite Citrus Fruits. is a consistent flow of Green Beans arriving from Mexico every week like clockwork. They are not Clementine, Cutie, Tangerine Mandarin Oranges expensive, nor would I describe them as are expected to be gone by the end of the month. inexpensive. Shipping costs are keeping prices Enjoy them while they are still about. firm. The Mineola should last through the month but as CORN – prices are high…..high….high! And soon as April appears, they should disappear. they will remain so for the next three weeks. Or up until the California season in Coachella kicks off. California/Texas Grapefruit – We are into the last cold storage lots of California CUCUMBERS – March is a big transition grown Grapefruit. Towards the end of the month Texas fruit should come into play. month in Mexico for Cukes. Prices are beginning to heat up as shippers begin to get antsy and are LEMONS – March is going to be a good month anticipating the uncertainty that lies ahead. The move to a new growing region may go smoothly for California Lemons. Regreening issues are or we could see a week or two of lofty prices. behind us. Fruit and flavor quality are excellent. And prices are softening. Santa Maria Hot House growers continue to supply the market with an English Cucumber that is superior in all quality comparisons to an import.
Volume Twenty-Seven - No. 3 Page 6 LIMES – After an unprecedented run of 8 Snow Peas – Mexico growers are fully months of very reasonable Lime prices, the tide committed to supplying us with Snow Peas for has begun to turn and wholesale costs are rising. the next two months. Unless a weather pattern The underlying cause is a delayed reaction to blows through the growing region and dumps weather related issues back in December. a bunch of rain on the vines, quality issues should not be a concern. MARADOL PAPAYAS - Mexico growers/shippers continue to do a stellar job RASP, BLUE & BLACK BERRIES – supplying the U.S. market with incredibly consistent papayas of excellent quality. • Raspberries are incredibly expensive and probably stuck at these levels through the AVOCADOS – The California Haas season end of the month. The underlying reasons for the exorbitant prices are has officially started and are available, but I am weather related. I am expecting to see a holding off. Right now, the Mexican Haas is a bit of respite in April and then much more better value and slightly better quality. In two so in May when the SoCal season weeks, I will make another side-by-side taste commences. comparison and decide upon a plan. • I had to stop considering imported Blueberries because of quality and shelf- life problems. I decided to stay with domestic production from Oxnard. They are pricier but are much higher in quality. • Oxnard Berry growers also beat out Mexico for our Blackberry orders. This is the first time in a bunch of years I’ve Root Vegetables – Overall, Root shunned imports at this time for Vegetable demand is extremely low and yet, domestically grown Blackberries. The there are three items that continue to pull domestic berries are just a better quality through. They are Red and Gold jumbo size product right now. Beets and medium size Chioggia Beets. Not only are they a very versatile and tasty STRAWBERRIES – Oxnard growers did a Vegetable, but they are also quite good for super job delivering incredible looking and you. great tasting Strawberries for Valentines Day. With the holiday behind us and the onset of the incredible California Strawberry season, the Grapes – I am coming across lots of next two months should see prices come off. beautiful looking grapes from Peru and Chile. The jumbo size Green Grapes from Chile are gorgeous! Chile growers are finally upping their game to be more quality competitive against Peru grown Grapes. Prices are still way up there but they are gradually starting to come down. It may take another two weeks before they are back to more palatable levels. Asparagus – Mexico growers have come through big time with all sizes of Asparagus at very reasonable levels. What a turnaround from last month! I recommend you include Asparagus on your promotable list.
Volume Twenty-Seven - No. 3 Page 7 JEFF’S TRIVIA TRIVIA WINNERS QUEST The answers to last month’s trivia were c) Tomatoes c) Domino’s Pizza They are rumored to live in invisible villages in It took quite some time for the tomato to be accepted the forest, caves, and tree hollows. Leprechauns as edible in Europe. For a while they thought that the are shy creatures, and they spend most of their tomato was poisonous due to the fact that some of the lives collecting gold coins and guarding the other fruit of the nightshade family happen to be. treasure, in Irish mythology, they were once Thanks to Tom Monaghan we can all now sit from great warriors who were banished by an evil the comfort of our own homes and order out some dinner to be delivered straight to our doors. magician and his army after it conquered Ireland. Domino’s now has more than 8,000 franchises that Since they live in the forest they survive on are in more than 54 countries. potatoes, nuts, dandelion tea, mushrooms and wildflowers and other wild foods. Let’s get to the Congratulations to our February winners: trivia! Jose H @ IHOP Livermore, Martha @ Executive Inn, Ann @ Rick & Ann’s Restaurant, Julita @ Strizzi’s Restaurant, Ana @ Ronaker’s Coffee 1) How much gold is in a leprechaun’s stash at Shop, Grady @ CoffeeTime, Brooke @ Danielsen the end of the rainbow? Co. And a few late January winners: Gabriela @ A) one gold coin for every year of his life Strizzi’s Restaurant. B) one gold coin for every trick he has played March celebrity birthdays: C) as much as he could steal 1) Sharon Stone 10th (63) Actress 2) Stephen Curry 14th (33) NBA 3) Eva Longoria 15th (46) Actress 2) Which of these veggies are flowers? 4) Kurt Russell 17th (70) Actor A) broccoli 5) Lady Gaga 28th (35) Singer B) globe artichokes “what do you get when you cross poison ivy with a C)cauliflower four-leaf clover? a rash of good luck! Happy St. D) all above Patrick’s Day! Don’t worry this month you will get 2nd BAY CITIES PRODUCE, INC. chances. 2109 Williams Street San Leandro, CA 94577 Fax or email me with the answer and win a great (510) 346-4943 prize. Jeff@baycitiesproduce.com FAX (510) 352-4704 www.baycitiesproduce.com
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