2019 How to be a great destination - AIM NATIONAL - Association of Independent ...

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2019 How to be a great destination - AIM NATIONAL - Association of Independent ...
AIM NATIONAL
CONFERENCE

2019
How to
be a great
destination

National Civil War Centre, Newark
20–22 June 2019
  #2019AIM @Aimuseums
2019 How to be a great destination - AIM NATIONAL - Association of Independent ...
Don’t wait,
   Save today!                               There has never been a better time for independent
Early Bird Booking
                                             museums to be a ‘great destination’ with research
 closes 29th April
                                             late last year by Trip Advisor showing a growing
    Same prices                              desire for cultural experiences and bookings for
     as 2018!
                                             cultural attractions rising sharply, with a
                                             45% increase in 2018 compared to 2017.

                                             AIM National Conference 2019 will offer            to meet and mingle with fellow delegates,
                                             delegates fresh ideas on developing a              speakers, AIM suppliers and exhibitors.
                                             successful destination. It will look at creative
                                                                                                Our exciting schedule of social events includes
                                             place making, becoming a great destination
                                                                                                dinner at the elegant Thoresby Riding Hall,
                                             for your community, understanding your
                                                                                                a relaxed Friday night social event at the
                                             audiences, tips for creating an excellent
                                                                                                historic Newark Castle plus a Saturday study
                                             visitor experience and case studies on how
                                                                                                tour with visits to The National Holocaust
                                             to attract groups to your museum and
                                                                                                Centre and Museum and Creswell Crags.
                                             making your shop or café into a desirable
                                             destination amongst many more.                     To help more AIM members attend
                                                                                                conference, we have fixed our prices so
                                             The conference will also highlight the latest
                                                                                                that they are the same as 2018. We can
                                             updates in charity finance and law from
                                                                                                also offer AIM Training Grants to help cover
                                             the Charity Finance Group and Farrer & Co,
                                                                                                your conference costs and you can apply for
                                             plus we will be exploring how AIM members
                                                                                                our special Early Bird members discount until
                                             are using the ‘Open Up: Museums for
                                                                                                29 April 2019, but don’t delay – apply today!
                                             everyone’ resources to boost and diversify
                                             their visitor and volunteer numbers. To            All conference information will be
                                             help your museum get ahead, there will be          continually updated on the AIM website
                                             practical advice and useful case studies           at www.aim-museums.co.uk and you can
                                             from AIM Hallmarks funded projects.                book online in just a few clicks. The AIM
                                                                                                staff team and Trustees look forward
                                             AIM Conference always provides an ideal
                                                                                                to welcoming you in Newark for what
                                             occasion for networking and sharing ideas
                                                                                                promises to be a friendly and informative
                                             with colleagues from across the sector
                                                                                                AIM National Conference 2019.
                                             and there will be plenty of opportunities

                     Book online at          Image credit, cover & inside cover:
                     www.aim-museums.co.uk   The National Civil War Centre
2019 How to be a great destination - AIM NATIONAL - Association of Independent ...
Speakers                                                                                Topics
Our schedule of Conference speakers                                                     Conference will cover:
and events will be continuously updated in the                                          –– Creating a great destination              –– Great destinations for communities
                                                                                        –– How to develop attractive                 –– Small museums: transforming your
coming months. Please check the AIM website at                                             packages for group bookings                  destination with a capital development
www.aim-museums.co.uk for all updates.                                                  –– Understanding your audiences              –– Open Up Museums: are you widening the
                                                                                        –– Becoming a digitally confident museum -      diversity of your visitors and your workforce?
                                                                                           an update from the One by One project     –– HLF: Introducing the new
                                                                                        –– Becoming a five-star attraction              strategic framework

                                                                                        –– Positive partnerships                     –– Mapping museums: findings on the
Inspirational speakers confirmed for 2019 include:                                                                                      independent sector 1960-2019

Richard Evans                 Helen Bonser-Wilton      Professor Ross Parry
AIM Chair                     Chief Executive,         Deputy Pro-Vice-Chancellor       Look out for
                              Mary Rose                (Digital) Leicester University   –– We’re a great destination because...      –– Industrial Heritage networking lunch
Emma Chaplin                                                                            –– Walking tours of Newark – “Behind the     –– First time conference delegates lunch
Director, AIM                 Carl Bell                Quonya Huff                         scenes on a costumed town tour”
                              Director, The Whitaker   Commercial and Audience
                                                       Development Manager,
Iain Standen
                                                       National Mining Museum
CEO, Bletchley Park           Becki Morris
                                                       Scotland Trust
                              Museum Disability
                              Cooperative Network
Caron Bradshaw
Chief Executive,
                                                       Zara Matthews
                                                       Market Towns
Charity Finance Group         Charlotte Smith
                                                       Museums Manager,
                              Head of Discovery and
                                                       Leicestershire County Council
                              Learning, Chester Zoo
Julian Smith
Partner, Farrer & Co
                              Lynn Podmore             Paul Baker
                                                       Director, Creswell
                              Conwy MDO
Kath Lynch                                             Heritage Trust
Director of Heritage,
Port Sunlight Village Trust   Dawn Lancaster
                              Llandudno Museum
                                                       Bryan Snelling
                                                       Chief Executive, Gordon
Charlotte Morgan                                       Highlanders Museum
Museums Manager,              Suryiah Evans
Cynon Valley Museum           Penmaenmawr
                              Museum
                                                       Professor Fiona Candlin
                                                       Birkbeck College,
Fiona Talbott                                          University of London
Head of Museums               Sejul Malde
Libraries Archives,           Research Manager,
Heritage Lottery Fund         Culture 24
2019 How to be a great destination - AIM NATIONAL - Association of Independent ...
Social Events                                           Conference Information
Please visit www.aim-museums.co.uk for the conference
                                                        Hotels                                         Privacy
schedule, timings and all conference information        Details of hotels near the conference          Delegates are asked to provide their
                                                        venue are available on the AIM website.        email address and other information on
                                                        We strongly advise early booking due           booking which will be shared on our hard
                                                        to the limited hotels in the area.             copy delegate list at conference. If you
                                                                                                       would prefer not to be included on the
AIM Dinner – Thursday 20 June
                                                        Travel                                         delegate list, you can opt out during the
Join us for a three-course dinner
                                                        AIM will provide coaches to and                booking process. To see AIM’s Privacy Policy,
with wine at the historic Thoresby
Courtyard. Built in 1864, the                           from the conference hotels. Please             please visit www.aim-museums.co.uk
Grade II* listed courtyard and riding                   see www.aim-museums.co.uk
hall provides a unique setting for                      for full information. Newark is based in       Bursaries
dinner and drinks. Enjoy networking                     the county of Nottinghamshire, in the          Grant applications to attend Conference
opportunities over canapés and arrival                  East Midlands of England. It is easily         via the AIM Training Grants Scheme must
drinks and explore the artisan shops                    accessible, and all forms of travel are        be received no later than 30 April 2019.
before dinner and our guest speakers.                   available: road, train, bus and the
                                                        nearest airport is East Midlands Airport       Refund Policy
Evening Social – Friday 21 June                         (approximately 32 miles travel time by car).   No refunds will be given after the 21 May
For 2019, we are taking delegates                                                                      although you can still substitute a different
                                                        There are two train stations: Newark
back in time for an exclusive evening                                                                  delegate to attend. A handling fee of £5
                                                        Northgate and Newark Castle. Both
at the historic Newark Castle. Relax in                                                                will be made on refunds and a handling fee
                                                        are located within walking distance
style and enjoy a delicious hog roast                                                                  of £5 will be made on all amendments.
or vegetarian and vegan options plus                    of the conference venue.
arrival drinks. The castle will be open
for AIM delegates only, and you can                     Parking
explore the formal gardens bordered by                  Parking for those with limited ability
the remaining walls of Newark Castle                    only is available with prior notice in the
                                                                                                                      First time at
which was partly destroyed in 1646                      NCWC car park. There are 4 disabled
                                                                                                                    AIM Conference?
at the end of the English Civil War.                    bays that can be made available for the
                                                        conference. For more general parking                          If you are attending
Study Tour – Saturday 22 June                           information, please visit the conference                AIM National Conference for
The tour will begin at The National                     pages at www.aim-museums.co.uk                        the first time, please let us know!
Holocaust Centre and Museum. You                                                                              We have a ‘First Time Delegates’
can explore the museum before visiting                  Booking Information                                lunch with AIM Trustees available for
the Memorial Gardens set in an acre of                  The Early Bird booking for AIM                       the first time this year plus we can
beautifully landscaped countryside that                 members closes 29 April 2019.                         give you other useful information
provide an important counterpoint to                                                                             to help you settle into your
                                                        Bookings are best made through the
the historical museum. Coaches will then                                                                           first conference with us.
                                                        AIM website where you can find links to
depart for the spectacular limestone                    our Eventbrite booking pages, or can be
gorge and caves at Creswell Crags on the
                                                        made using the form in this brochure.
Derbyshire/ Nottinghamshire border with
lunch served in their treetop café. Explore
the exhibits and take part in a cave tour!
2019 How to be a great destination - AIM NATIONAL - Association of Independent ...
Booking form                                To book online please visit www.aim-museums.co.uk
                                            AIM Charity number: 1082215

Tickets
Thursday 20 June 2019 – Conference Day 1                 Rate (£)    No.         Total (£)
AIM Member Early Bird Rate (until 29 April 2019)         80
AIM member                                               100
Non-Member                                               125
AIM Annual Dinner                                        75

Friday 21 June 2019 – Conference Day 2                   Rate (£)    No.         Total (£)
AIM Member Early Bird Rate (until 29 April 2019)         80
AIM member                                               100
Non-Member                                               125
Friday Night Social Event                                37

Saturday 22 June 2019 – Conference Day 3                 Rate (£)    No.         Total (£)
AIM Study Tour (Lunch included)                          35

Day 1 and 2 Member Tickets                               Rate (£)    No.         Total (£)
Day 1 and 2 Early Bird Rate                              155
Day 1 and 2 Standard Rate                                195

All in one                                               Rate (£)    No.         Total (£)
(Days 1 & 2, dinner, social event and study tour)
AIM Member Early Bird Rate                               302
AIM Member                                               342

Delegates
Names of delegates

Organisation
AIM Membership no.
Address

Telephone
Email

Special dietary
requirements

Special access
requirements
2019 How to be a great destination - AIM NATIONAL - Association of Independent ...
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