Poznań Thriving modern business services hub 2018 - JLL
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Po z n a ń Thriving modern business services hub
2018
Poznań - Thriving modern business services hub | 2018 1
Bałtyk, Garvest, fot. © Przemysław Turlej
Economic background and a vivid city life
Poznań’s economy is growing rapidly and it is one of the Poznań is located halfway between Berlin and Warsaw and
strongest across the country. This coupled with excellent boasts an agglomeration of 1 million people. It is featured
reputation of the city as an established academic centre in many prestigious rankings as the most business-friendly
makes Poznań one of the best places to invest in in the wider city in Poland. Furthermore, Poznań is one of the TOP-3
region. Well developed and expanding road infrastructure, Mid-sized European cities in Business Friendliness according
namely the A2 motorway, connects Germany with Poznań to fDI Magazine by Financial Times. The total number
and agglomerations of Warsaw and Łódź. Moreover, the road of business entities per capita operating here and the value
network around Poznań will be further improved in the near of direct foreign investments is among the highest in Poland.
future. The infrastructure is also enhanced by continuously Moreover, the unemployment rate here has been the lowest
growing Poznań-Ławica airport which provided services in Poland for many years now. Poznań is also characterized
for 1.8 million passengers in 2017 alone. by a high purchasing power of €9,500 per person/per year
(39% above national average).
Population
540,400 1,000,000
city agglomeration
24 112,000
Higher education students
institutions
Stary Browar, fot. © Paweł Florczyk
Nowy Rynek, © Skanska Property Poland
1.4% 190 112,500
Unemployment rate R&D entities Business entities
operating in Poznań
3.2% €21,500 €1,200
Average salary
GDP growth GDP per capita
4 Poznań - Thriving modern business services hub | 2018
Rating: A3 Moody’s with a stable outlook
Poznań offers many diverse and appealing ways of spending one’s free time. A wide range of cultural and sporting events,
combined with wining and dining options in the city centre and on the Warta riverbank make Poznań a vibrant and exciting
place to live.
Entertainment and culture
13 29 21 40 10
CINEMAS MUSEUMS THEATERS ART GALLERIES STADIUMS
138 14
INDOOR SWIMMING
503
SPORTS FIELDS
1
CAR TRACK
500
restaurants
TENNIS COURTS and bars
POOLS
Some of the top Poznań attactions are listed below.
In the very heart of the Old Market Nocny Targ Towarzyski - a place The Old Brewery is a unique center
Square there is the beautiful inspired by Asian markets, where that combines business, art and
Renaissance Town Hall. Every day, shopping craze mixes with trying shopping, created in a former 19th
as the clock strikes noon, on the tower new dishes and flavors. A dozen or so century brewery. Apart from many
opens, and two billy-goats appear. selected exhibitors present periodically shops, there are also beer gardens,
Controlled by the clock’s mechanism, their spectacular menu and street food clubs, a park, an arts center and a 5-star
they butt their horned heads 12 times. dishes from their pubs. hotel. In 2005, the Old Brewery received
the International Council of Shopping
Poznań is definitely a city for sports FoodHall - a place where you will find Centers Award in the best medium-
enthusiasts. Maltańskie Lake is a venue 15 different restaurants from around sized shopping center in the world
for one of the most advanced regatta the world located in the building of the category.
courses in Europe and its surroundings old Poznań Główny station. The interior
contain a year-round open artificial ski refurbished in a post-industrial style INEA stadium is famous for its grand
slope and a toboggan run, just to name is a place full of meetings and cultural atmosphere. It was the arena of UEFA
a few. events. EURO 2012 football championship.
It can hold up to 43 thousand sports
KontenerART - is a “mobile cultural The Poznań’s largest urban Citadel fans. It is a place of exciting sporting
center” that operates from May park is around 100 hectares and is events, great concerts, shows, meetings
to October, every year, since 2008. located in the center of the city, on the and other spectacular events.
Concerts, workshops, meetings with remains of a former Prussian fortress.
authors and ecological campaigns Until the 19th century it was a hill Wings for Life World Run is the only
are presented here. Everything is with a picturesquely located village global charity run in which the finish
surrounded by the beach near the river. of Winiary (the name referring to vine line, being a Pursuit Car, is chasing
cultivation). There is also a large city players. Poznań hosts also a marathon,
beach and 4 lakes within the city’s a halfmarathon and triathlon and many
limits. other sport events for amateurs.
Poznań - Thriving modern business services hub | 2018 5
Office market in Poznań
455,000 m² 78,000 m² €13.6-14.5 8.6%
Total modern Office demand m²/month Vacancy rate
office stock 2017 Q1 2018
Prime headline rents
Poznań. A famously strong economy, host of Poznań pipeline will allow Poznań to cross the 500,000 m² stock
International Fair, a firm leader among Polish trade facilities, threshold next year.
vibrant academic centre, important industrial and logistics
hub and a place with high quality of life. All these factors paint The growth of the market on the supply side is determined by
a vivid picture of Poznań as a thriving agglomeration, which the demand for offices in Poznań. Historically, the occupier
translates into one of key business locations on the map of activity in Poznań has seen some level of volatility but since
Poland. This is further underlined by expanding office market 2015 the market is booming. The demand for offices surged
and supporting infrastructure. and forecasts remain optimistic. In 2017 record-breaking
78,000 m² was transacted on and 2018 is off to a good start.
Currently Poznań is the 5th regional office market in terms Poznań is also home to a number of international companies
of size (after Kraków, Wrocław, the Tri-City and Katowice) from the modern business services sector, which has become
with modern office stock totalling almost 455,000 m². one of the main driving forces of the development of the
That includes established developments such as Andersia market. These firms include global brands such as Franklin
Business Center & Tower, Bałtyk, Malta House, Malta Office Templeton Investments, GSK Services, MAN Accounting
Park, Maraton, Pixel, Poznań Business Garden, Poznań Center, the Roche Global IT Solutions Center and Sii, among
Financial Centre and many others. The under construction others.
Demand evolution Demand distribution across
in Poznań 2010-2017 regional office markets 2017
Source: JLL, PORF, 2018 Source: JLL, PORF, 2018
Increased interest in Poznań offices from corporates resulted Such market conditions, coupled with limited availability
in a steady decrease in the vacancy rate across the city. of under construction product resulted in increase of prime
The rate peaked in 2015 at the level of almost 16% while headline rent, which now stands at €13.6-14.5 m²/month.
currently it oscillates below 9%, which is one of the best
results in Poland. Moreover, the vacancy is scattered across Poznań is a rapidly expanding market with great prospects
40 buildings and the availability of large modules is scarce. for further growth. The business activity in the city
Firms looking for a significant space have to consider pipeline is constantly increasing, both from firms present in Poznań
developments in order to secure desired office premises. as well as newcomers.
6 Poznań - Thriving modern business services hub | 2018
Map of major existing and under construction office
developments in Poznań
existing under construction
No. Building No. Building No. Building
1 Andersia Business Center 11 Kupiec Poznański 21 Skalar Office Center
2 Andersia Tower 12 Malta House 22 Stary Browar
3 Bałtyk 13 Malta Office Park 23 Szyperska Office Centre
4 Biurowiec Za Bramką 14 Maraton 24 UBIQ Business Park
5 Business Garden Poznań I 15 Nobel Tower 25 Winogrady Business Center
6 Centrum Biurowe Podwale 16 Okrąglak & Kwadraciak 26 Business Garden Poznań II
7 City Park 17 PGK Centrum 27 Giant Office
8 Delta House 18 Pixel 28 Nowy Rynek A&B
9 Galeria Franowo 19 Poznań Business Center 29 Pixel 4&5
10 Globis Poznań 20 Poznańskie Centrum Finansowe
Poznań - Thriving modern business services hub | 2018 7
Poznań has always been a city that was able to perfectly combine higher education, development,
business and innovations. Such positive market fundamentals are further boosted by availability of
high quality real estate that allow for growth of the business activities and increase of headcount, which
is important for any company. The office and its surroundings are a part of our long-term employer
branding strategy that influence employees’ commitment and ensure client satisfaction and our final
results. We feel that it is a must-have in the current market conditions and Poznań meets all these
requirements.
Marcin Pawłowski, Tribe Lead Klient Indywidulany, Bank Zachodni WBK
Carlsberg Global Shared Services Center (GSS) was established in Poznań (Poland) in early 2006.
Originally, the center was created to provide accounting services, today our team of more than 350
professionals is responsible for a wide range of services. We are proud of such continuous growth of
our operations in Poznań and the city continues to be the right place to be for us given our heritage,
availability of the talent pool and rapidly developing office market. All that provides a good foundation
for the BSS sector growth resulting in the increased number of the skilled professionals.
Michał Kościanek, WE Operations Director, Carlsberg Global Shared Services
GSK exists in Poznań for 20 years now. Since 1998, as GSK factory, and since 2005 also as a Business
Service Center, which provides global services for internal clients as well as external partners and
customers. With every passing day my observation of Poznań is that it is an extraordinary municipality for
business. The city is continually evolving, growing and developing. It continually engages and supports
countless CSR initiatives that are parallel to the values of many companies including GSK. Thanks to this,
Poznań is not only a fabulous municipality to live in but also for business.
Sebastian Drzewiecki, Director of Business Service Network, GSK
Business Garden, project by Vastint
8 Poznań - Thriving modern business services hub | 2018
Pixel, Garvest, fot. © Przemysław Turlej
MAN Accounting Center has been established in Poznań in 2006 and started with about 30 employees.
At that time there have been only a few Shared Service Centers in Poznań and the sector was not well
known and popular (at first recruitments candidates even thought that they were applying for a position
in our bus production plant). Today, the center is doing good and almost 300 employees provide a range
of services for the MAN Truck&Bus group. Availability of German speakers was one of key drivers to
choose Poznań for our stakeholders (Poznań is well known for that). Also, the city strongly supported our
investment in 2006 but has changed recently into more proactive partner, with high interest in the sector
and potential investors.
Maciej Tomaszewski, MAN Accounting Center, Senior Manager, ABSL Poznań Chapter
ROCKWOOL’s decision to establish the new centre in Poznań was based on a set of key criteria and
Poznań excelled at all of them. These included factors such as maturity of labour market, availability of
highly skilled talent, the cultural fit with the company, the general business environment and long-term
growth strategy of the city. We are convinced that Poznań was a great choice for us as a new investor
entering an already thriving BPO/SSC market. RGBS is a multi-functional captive centre established in
September 2016 in Poznań and currently employs 200 experts providing a complex set of services such as
Finance, Master Data, Controlling, Internal Audit, Compliance, Taxes, IT, HR and Operations & Technology
supportive functions and supporting our group’s strategic projects.
Anna Berczyńska, Director of ROCKWOOL GBSC
Poznań - Thriving modern business services hub | 2018 9
Recruiting in Poznań
As one of the five largest economic centers in Poland Poznań The BSS labor market in Poznań thrives and encourages
has built its reputation as the center of entrepreneurship people from the country and Europe to pay attention
and innovation with an impressive growth of the Business to the opportunities offered by local employers. Wage and
Services Sector in the recent years. High quality of life, working conditions have been improving, which reflects
convenient location on the map of Poland and a very positive current trends in the labor market. According to the latest
assessment in terms of investment conditions were the key Randstad Employer Brand Research report employees pay
factors contributing to the success of the city. the most attention to attractive earnings, stable employment
and a friendly atmosphere when choosing the employer.
The city has been also recognized as a significant academic
center, attracting young people from all over the world, “Easy to learn, easy to work, easy to live and have fun”
who more and more often remain permanently in Poznań. – that is how Poznań inhabitants say about the city.
Retention & Candidates’ expectations
In the last two to three years there has been a prosperous previous employer are reasons to change jobs, and to a lesser
labour market for employees. Decreasing unemployment extent a general willingness due to personal reasons. Based
levels and a growing number of investments in Poland have on the survey results, every fifth employee has changed an
resulted in optimism among employees on finding new employer in the last six months.
jobs. At the same time, a significant majority of employees
are not afraid of losing their jobs. The hierarchy of reasons Talent scarcity has forced employers to compete with each
to change jobs has changed as well. According to 31st edition other by offering extensive non-monetary benefit packages,
of Randstad Workmonitor offering more attractive salary and and employees carefully watch this trend, expecting that
benefits play a key role in successfully hiring candidates. Less potential employers will seek to differentiate their offerings
important is career development. Employees indicate a more from their competitors’.
favorable form of employment and dissatisfaction with the
Expanding talent pool
General talent scarcity in the labor market force companies to look for talent outside of Poland. In March 2018 alone, there
has been 17,130 work applications to hire foreigners registered in labor offices across the wielkopolska region, according to
Voivodship Labour Office in Poznań. The most common nationality has been Ukrainian (94% of all applications), followed by
Belarussians (3%) and Moldovians (2%). More than 2 out of 5 (41.3%) of all applications were registered in Poznań city.
Foreigners employed by job profile in March 2018
5,255 production workers & craftmen
2,767 machine operators and assembly workers
661 sales and customer service
407 white-collar staff
178 technicians and lower management
160 farmers, gardeners, foresters and fishermen
39 specialists
17 without any qualifications
8 public sector workers, middle & top management
Companies representing the outsourcing industry are very open to hiring foreigners, and only the length of the work permit
process limits them from doing it more extensively.
10 Poznań - Thriving modern business services hub | 2018Salaries offered in Poznań (PLN)
Position (years of experience) min opt max Position (years of experience) min opt max
GL Junior Accountant (1-2) 4,200 4,800 5,200 Payroll Specialist (1-3) 4,600 5,500 6,300
GL Senior Accountant (3+) 6,500 7,000 8,000 Senior Payroll Specialist (3+) 6,500 7,300 8,000
GL Team Manager (8+) 15,000 19,000 22,000 HR Team Leader (5+) 9,000 10,000 12,000
AP/AR Accountant (2-3) 4,600 5,400 6,000 HR Processes Manager (8+) 13,000 15,000 17,000
Team Leader (5+) 7,700 9,000 12,000 IT1st Line Support (2) 4,500 5,000 6,000
Customer Service Junior Specialist (0) 3,500 3,700 4,000 IT 2nd Line Support (2) 5,000 6,500 7,000
Customer Service Specialist (1+) 4,200 4,500 5,000 IT 3rd Line Support (2) 7,000 8,000 9,000
Team Manager (6+) 8,200 10,000 11,000 IT Administration (3) 6,000 7,000 10,000
Procurement Junior Specialist (0-1) 3,800 4,200 4,900 Network/Security (3) 7,300 9,000 12,000
Procurement Specialist (1-3) 5,000 5,500 6,700 Business/System Analyst (3) 7,500 9,000 11,500
Procurement Team Leader (5+) 8,000 11,000 13,000 Developer (3) 8,000 11,000 15,000
Procurement Manager (8+) 13,500 16,000 20,000 Tester (3) 7,000 10,000 15,000
HR Junior Specialist (0-1) 3,800 4,300 4,500 IT Team Leader (5+) 10,000 13,000 16,000
HR Senior Specialist (2+) 5,500 6,000 6,600 Project Manager (5+) 13,500 16,900 22,000
Number of open positions
Ease of finding talent 10 20 50
F&A: Accounting
F&A: Planning / controlling / reporting
Banking: Fund Accounting
Customer Service
HR: Payroll
HR: Admin & reporting
Procurement
IT: service desk
IT: software dev
IT: infrastructure management
Ease of finding talent (within 3 months) easy medium challenging
Poznań - Thriving modern business services hub | 2018 11Mateusz Polkowski
Head of Research & Consultancy
JLL
+48 22 167 0000
Contacts
mateusz.polkowski@eu.jll.com
Karol Patynowski
Director of Regional Markets
JLL
+48 22 167 0000
karol.patynowski@eu.jll.com
Katja Lozina
Head of Investor Relations Department
City of Poznan
+48 61 878 5428
katloz@um.poznan.pl
Edyta Janas
Business Development Director
Randstad Sourceright EMEA
+48 501 239 340
edyta.janas@randstadsourceright.pl
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved. The information contained in this document is proprietary to JLL and shall be used solely for the purposes
of evaluating this proposal. All such documentation and information remains the property of JLL and shall be kept confidential. Reproduction of any part of this
document is authorized only to the extent necessary for its evaluation. It is not to be shown to any third party without the prior written authorization of JLL.
All information contained herein is from sources deemed reliable; however, no representation or warranty is made as to the accuracy thereof.
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