2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
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2 The Houli Horse Ranch Expo Site is a 3 Houli Expo Site (Horse Ranch Expo Site) horse ranch like a floral paradise which e Si t incorporates international competitions, Theme: Horse Ranch and Flower Paradise o Houli Train Station xp Taiwanese orchids, steeds, bicycles and Features: Nature – Ecosystem – Coexistence tE cultural events to create a refreshing s Exhibition Halls: Blossom Pavilion, Stable 1 & 2, Horse Ranch Main Office, re Forest Expo Site Fo 500m exhibit style. Visitors will get to Horse Ranch History Museum, National Palace Museum To experience art jointly created by nature and people as well as understand the New Media Gallery importance of ecological conservation. Area: 14.86 hectares 212m The Greenway 700m Horse Ranch Expo Site Blossom Outdoor Houli Expo Site Location Map Theater Stable 1, Stable 2 Blossom Pavilion Flower Fairy ay nw ee Gr e Th Blossom Outdoor Theater “Royal Arabian Horse” Horse Ranch Living Sculpture Main Office ay nw ree World Gardens Market Farmers Market G To Ranch Manager's Horse Ranch Residence History Museum Plants with "Horse" Equestrian Stadium (Ma) in Their Names Horse Exercise Area 、 Houli Expo Site (Horse Ranch Expo Site)
Houli Expo Site 5 (Forest Expo Site) Visitor Center Houli Expo Site(Forest Expo Site) Theme: Forest Garden Features: Nature – Ecosystem – Coexistence Discovery on Exhibition Halls: Discovery Pavilion, Taiwan Wood Pavilion, Pavilion tati National Palace Museum Pavilion in S Business Pavilion: AUO Micro Gallery, TLDC Tsumiki Pavilion, The Sound of Blooming i Tra Cheng Loong Paper Pavilion, France oul To H Victor Taichung Fantasy Land Area: 15.18 hectares World Gardens way Netherlands reen G The TLDC Tsumiki AUO Micro Pavilion Gallery Entrance National Palace Taiwan Museum Pavilion Wood Pavilion Victor Taichung Fantasy Land Cheng Loong An Eco-Friendly Paper Pavilion Home for Four Houli Train Station Taiwan Forest Expo Site A Seed from the Sky World Gardens 500m World Gardens International Association of Horticultural Producers (AIPH), 212m The Greenway Bhutan, Hong Kong, Japan, Kazakhstan, Korea, Malaysia, Mongolia, Myanmar, Nepal, Oman, 700m The Houli Forest Expo Site is an adaptive reuse of a former military base, which e Sit realizes the principles of “Improve instead of destroy” by keeping the existing Pakistan, Singapore, Taiwan, France, po Germany, Netherlands, Spain, Turkey, forest while integrating new pavilions, facilities as well as gardens as a whole Ex UK, Canada, Chile, Palau, Solomon ch to represent Taiwan’s rich natural environment from the estuarine marshes to Islands, Marshall Islands, USA, an mountain forests. Madagascar, Somalia eR ors Horse Ranch Expo Site H To Houli Expo Site Location Map
Beehive Am- phitheater 6 Dining Area Agri-Tech and Con- servation Pavilion Living Green Humanitarian Eco- Wall Tech Pavilion Plants Used in Every- day Taiwanese Life Water Recycling Green Bam- Bamboo Dome Flower of Life boo Corridor Aquatic View- Taiwan Floral ing Walkway Technology Showcase FarmersMarket Harvest Blessings Pavilion Waipu Expo Site Theme: The Flower and Fruit Village Features: Green – Production – Sharing Exhibition Halls: Agri-Tech and Conservation Flowers and Butterflies Pavilion, Harvest Blessings Pavilion, Dancing in the Breeze Humanitarian Eco-Tech Pavilion Area: 14.32 hectares The Waipu Expo Site is a joint effort by the Agriculture Leo the Scarecrow Bureau and Water Resources Bureau of Taichung City. The two bureaus collaborated on the creation of site facilities, planting and exhibits, using “flora, agriculture, bamboo, and water” (a pun meaning “flowers are all beautiful” in Chinese Soapberry Entranceway Taiwanese) as theme for Waipu. Among the four featured elements, flora and agriculture are the focus of the exhibits, which showcase not only the beauty of Taiwanese flora but its agricultural and floral technologies. The five new agricultural values – Farmers, agriculture, the countryside, agricultural products, and processed agricultural products – are the foundation of the Taiwanese agricultural industry and part of its environmental education. The Water Recycling Bamboo Dome is also a demonstration of the low-carbon-footprint environment that is Waipu Expo Site. Ta i ch u n g F l o ra Expo Mascot Family Waipu Expo Site
Fengyuan Huludun The landscape of Fengyuan Huludun Park 9 Expo Site is constructed with techniques of Park Expo Site natural landscape design using the existing space of Huludun Park and the banks of Municipal Gardens Taipei City, Taoyuan City, Miaoli County, Changhua County, Ruanpizai Creek, with the aim of creating an Nantou County, Yunlin County, ecological environment around the central Tainan City, Penghu County theme of Riverside Floral Metropolis The site is designed to demonstrate Taiwanese culture, waterfront accessibility, and eco- Fengyuan Huludun Park Expo Site fr iendliness. The ecologically diverse Miaoli County Municipal Theme: Floral Metropolis by the Water riverfront park is layered with not only flora Gardens but elements of Fengyuan’s famous local Features: Life – People – Mutual Good Bamboo Pavilion cake and pastry industry. Exhibition Hall: Taiwan Pastries Pavilion, Bamboo Changhua County Pavilion, Entrepreneurship Pavilion Tainan City Area: 16.52 hectares Dancing Fairy Green Water Whee Romantic Floral Fengyuan Pastry Corridor Sculptures Garden Butterfly and Blossom Competition Beauty Pageant Moonlit Flowers Area Entrance Corporate- Sponsored Gardens Entrance Pistil Playground Fantasy Wonderland Farmers Market Entrepreneurship Pavilion Sparkling Pods Taiwan Pastries Pavilion Butterflies in the Wind Area 5 Area 4 Area 3 Area 2 Area 1
Contents 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT Map of Houli Horse Ranch & Forest Expo CH1 CH3 Sustainable Expo Site 2 Taichung Blooms in the New Highlights of Operation Sites – Transition to Map of Waipu Expo Site 6 World Flora Expo 20 Pass with Flying Colors 106 Recreational Uses 154 Map of Fengyuan Huludun Park Expo Site 3.1 Creative Marketing – Blossoming in Taichung World Flora Expo – Hard, Soft, 1.1 Taichung World Flora Expo – Letting Popularity 108 and Smart Power 156 8 the World See Taiwan 22 3.2 Continuous Efforts – Pioneering 1.2 Dual – Core Flora Expo – Boosting Operation & Management 113 Taichung’s Economy 24 1.3 Rediscover Green, Nature and People – 3.3 Countless Volunteers – Creating a Appendix 160 Preface Conveying Warm Happiness 28 Grand Gathering Together 117 1 Sponsorship 162 3.4 A Head Start with Early Bird Tickets - Let the World See the Beauty of Taiwan 12 1.4 Three Main Sites – Supporting a 2 List of Competition Entrants 166 Breaking Records in Ticket Sales 121 Tsai Ing-Wen, President of the Republic of China Successful Flora Expo 33 3.5 Green Passageway – Transporting 3 Milestones 177 Hear the Sound of Blooming 14 Millions of Visitors 125 Bernard Oosterom, President of International Association of Horticultural Producers CH2 CH4 Copyright Page 176 A New Age of Agriculture 16 Three Expo Sites Open New Flora Expo Transforms Chen Chi-Chung, Minister of Council of Agriculture, Executive Yuan Horizons 38 Taichung 132 To the International Stage, Taichung made it! 18 2.1 The Hilly City – Taichung Road Network 4.1 Guests from Around the World – Lu Shiow-Yen, the Mayor of Taichung Transformation 40 A Global Gathering in Taichung 134 2.2 Featured Exhibits – Where Flora 4.2 The Flora Expo Effect – A Crowd and Meets Technology 46 Revenue Generator 139 2.3 Corporate Sponsorship – Flora Expo 4.3 Flora Expo Highlights – Striking as a Runway 71 Attractions 141 2.4 Landscape in Focus – A Green Feast & 4.4 Applause from All Around - Domestic and International Organizations Learn Waterfront Green Renaissance 77 from Taichung Flora Expo 146 2.5 Compete to Learn – In Search of 4.5 Global Flora Capital – Enhancing Rising Florists 83 Citywide Cohesion 151
12 Preface Let the World See the Beauty of Taiwan 13 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT preface Let the World See the Beauty of Taiwan Tsai Ing-Wen, President of the Republic of China E ight years from the 2010 Taipei International Flora Exposition, the 2018 Taichung World Flora Exposition (TWFE), organized by the Taichung City fullest. The crossover cooperation and communication realize the spirit of co-creation, which also represents the core of the TWFE and Taiwan. Government, took place from November 3, 2018 to April 24, 2019. The flora expo has upgraded from an international level to a world-class level, which fully The second key factor is emphasis on inheritance and respect for professional shows the recognition that the international community given to the Taichung City knowledge. The flora expo from its preparations to final success has attracted young Government for the huge efforts to organize the event. artists from various fields to engage in and curate the event, many world-class masters and outstanding workers to generously share their experience for knowledge The TWFE, from planning to closing, was made possible by three mayors and inheritance. Furthermore, the Taichung City Government completely adopted the countless colleges, along with Taichung residents’ efforts and participation. During curator system and changed the traditional engineering-led concept, allowing curators’ the exhibition period that lasted for almost six months, the expo has attracted more design and ideas to be respected and carried out. The approach inspires the public art than seven million people at home and abroad, inviting the world to see the beauty engineering and sets a new model for large events in the future and urban governance. of Taiwan and hear the sound of Taichung. The last factor leading to success is that the TWFE shares diverse values and ideas to The overall area used for cut flowers cultivation in Taiwan is 3,103 hectares, and attain the expo goal of sustainability. Existing buildings are used as pavilions in three produce 67.072 million cut flowers in total every year. The central Taiwan area sites to emphasize the coexistence of both pavilions and the expo sites, sustainable such as Taichung City, Changhua County and Nantou County accounts for 60.84% development and the entire ecological balance. For example, in order to protect of the entire cut flower cultivation and 68.23% of production in Taiwan. In addition, Taiwan’s endangered wild leopard cat, the Taichung City Government separated the central Taiwan also marks as a significant place for flora cultivation, including expo into three venues, and the decision turned out to be a miracle but it took courage orchid, nursery and potted flowers. Houli District, Taichung, alone creates more and wisdom. This innovation power is the most important spirit of the expo and is than three billion NT dollars in annual output value. expected to spread to every corner of the Taiwan society. On such a solid gardening basis, the Taichung flora expo was thought to take the The Taichung City Government efficiently connected civil power from the entire advantage of location. The magnificence created by the flora expo was also because Taichung metropolitan, led and organized in the process, fully used local elements of power from various fields, strong cooperation between the government and the for local innovation and mobilized all the regional resources. The TWFE reveals society, and all the creative efforts people have made. Taiwan’s strength in ecological conservation, agriculture and technology, and wins high international recognition. This is the meaning the TWFE brought to Taiwan and The huge success of the TWFE lies not only in the City Government team’s the international community. high efficiency but also in three key factors. First of all, the approach and spirits of “crossover co-creation” help bring out “the Sound of Blooming,” the largest mechanical flower in Taiwan history. It shows to the world Taiwan’s breakthrough Tsai Ing-wen in design and innovation, and combination of strength in both art and industry to the June, 2019
14 Preface Hear the Sound of Blooming 15 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT preface Hear the Sound of Blooming Bernard Oosterom, President of International Association of Horticultural Producers T he International Association of Horticultural Producers (AIPH) granted approval of the 2018 Taichung World Flora Expo, as an A2/B1 category to garner global attention, offered an important boost not just to the city's primary horticulture industry but also to the manufacturing, science, innovation, technology and creative-based industries in Taichung and the surrounding area. International Horticultural Exhibition, at the AIPH Spring Meeting in London in 2014. Having previously hosted the successful AIPH approved 2010 Taipei International Flora Expo, at the start of the decade, the 2018 Taichung World Flora The 2018 Taichung World Flora Expo indisputably brought something very special Expo became the second AIPH approved event of its kind to be hosted in the region. to Taichung. Through its displays and exhibitions of high-quality ornamentals, expert cultivation techniques and exceptional design capabilities, the expo showcased The Expo was organised by Taichung City Government with the endorsement of the city's intertwined horticultural and cultural identities. For six months the expo AIPH member, TFDA. demonstrated the richly-diversified people, nature and landscape so intrinsic to the cultural fabric of Taichung. The success of the expo application was in large part due to the meticulous and assiduous planning and development work conducted by Taichung City Attracting over seven million visitors, the 2018 Taichung World Flora Expo has Government. The expo's aspirational goals were clearly defined and exciting. As furthered Taichung's profile as a desired destination. With a comfortable climate manifested in its title "The sound of blooming", the expo aimed to reconnect people and a beautiful natural landscape of mountains, forests, countryside and coastline, with nature by creating an urban oasis of tranquillity where visitors could experience Taichung is well placed for promoting ‘living green’. Through the expo, Taichung moments of spiritual serenity through listening to sounds of the natural environment. has exemplified the values of green development. Heralding a fresh economic Striving to transcend the ephemeral, the expo aimed to establish a profound and perspective, the 2018 Taichung World Flora Expo championed a greener future for enduring connection between humankind and nature. Rendering this concept into a the planet and supported AIPH's role as the World's Champion for the Power of more material form, the expo declared a bold and inspiring re-definition of "GNP", Plants. to measure the city's efforts to achieve Green productivity, improvements in Nature Sustainability and the empowerment of its People. This re-defined GNP upheld AIPH is sincerely grateful to the efforts of all who helped bring the 2018 Taichung the design concept "No Destruction, Just Optimization" presented in the expo's World Flora Expo to life; you are all part of this invaluable legacy. exhibition areas: Houli House Ranch and Forest Park Area; Waipu Park Area and Fengyuan Huludun Park. The expo's spectacular opening ceremony drew significant visitor numbers from around the city and all around the world. The demonstrable power of the expo, July, 2019
16 Preface A New Age of Agriculture 17 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT preface A New Age of Agriculture Chen Chi-Chung, Minister of Council of Agriculture, Executive Yuan T he power of Taiwan flora industry plays the lead in the world. Industrial, governmental and academic sections have for years supplied considerable introduce techniques of agricultural and horticultural cultivation and the cutting- edge technology of agriculture. In colorful Blossom Pavilion, domestic and foreign energy to and formed a solid basis of flora industrial development, making both groups of the flora industry generously showcased various species of flowers and orchid and cut flowers widely beloved in the international market. As an important flora competition; Taiwan orchid kingdom also perfectly showed its beautiful place for flora production, the Taichung City fought for the chance to arrange the blooms. The pavilions demonstrate the most excellent techniques to all the visitors 2018 Taichung World Flora Exposition (TWFE), which brought physical efficiency and share results of flora industry in Taiwan. During the exhibition period, more to the industry, allowed the world to see and understand Taiwan more, and served than 90% of flowers and plants in expo sites and pavilions came from local farmers as a beautiful window to raise Taiwan’s international visibility. The TWFE was the according to seasonal changes to paint a picture of Taiwan’s varied flowers in four second international flora expo that the International Association of Horticultural seasons and to present results of agricultural technology and research. Producers (AIPH) had granted its official authorization to Taiwan. We are glad to witness the 2018 TWFE to write down an eternal page on the history The Council of Agriculture, Executive Yuan, serves as a central coordinating book of Taiwan agricultural development. The Council of Agriculture will keep window and has since 2013 convened countless preparatory meetings for six years. supporting our flora industry, and using “beauty power” to create more international The council helped the Taichung City Government to arrange the flora expo and commercial opportunities and establish a new age for Taiwan agriculture. offered practical suggestions. The council and its subordinates gave their utmost support and invested a lot of funds and resources for the following preparations and spadework. All of these efforts were to allow Taiwan flowers to bloom on the world stage and to show our people and the world proud achievements Taiwan had reached in ecological conservation. Every agricultural research and extension station fully participated in the flora expo. In the Agri-tech and Conservation Pavilion, at least four special themed exhibitions Chen Chi-chung were scheduled for the March of Inheriting Agriculture, including ark of fine food, magic of agricultural technology, love for agriculture, and sharing the Nature, to July, 2019
18 Preface To the International Stage, Taichung made it! 19 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT preface To the International Stage, Taichung made it! Lu Shiow-Yen, the Mayor of Taichung T he Taichung World Flora Exposition (TWFE) is an international event featuring not only flowers but also Taiwan soft power in various fields, initial goal for the expo was to help local farmers and flora industry, to facilitate the City’s flora production, sales and development, and further to set up an international including horticulture, technology, humanity and art. The flora expo helps Taichung stage for Taiwan. We took the great responsibility to boost local development when farmers and boosts Taichung flora industry efficiency. The large-scale international we held the flora expo. By separating the expo into three sites, Houli, Waipu and event promotes Taichung and Taiwan, allowing Taichung to stand on the world Fengyuan, we brought in a lot of people and perked up local economy and tourism. stage and Taiwan to be seen by the world. Such influence is expected to be further magnified to stimulate Taichung economic development. The TWFE, on the themes of Green, Nature and People, was held in three exhibition areas, including Houli Horse Ranch & Forest, Waipu and Fengyuan Taichung City, as a leading city in central Taiwan, has superior geographical Huludun Park, with the total area of 60.88 hectares. The 173-day event consists of conditions and abundant resources. The City enjoys advantages of four core wonderful values of green production, ecosystem and humanity, and has attracted industries, including commerce and trade, technology and innovation, recreational more than seven million domestic and international visitors to Taichung to hear the tourism, and agriculture of excellence. Taichung City could become an energetic, sound of blooming. creative, and vital livable city if local industrial strengths are properly used and that the region to be integrated to balance urban and rural development. With every Taichung citizen’s efforts, the TWFE has been made possible and become the pride of Taichung. The success of the expo should be credited to many The closing of the expo is not an end but a promising start of Taichung development contributors, including the former Taichung mayor Jason Hu, who strived for the for the next 30 years. Traffic infrastructure and tourism industry developed for opportunity and initiated the plan, Hu’s successor Lin Chia-Lung, who dedicated the expo link up surrounding areas as a recreational tourism belt which creates to the construction program, and the International Association of Horticultural economic benefits and helps spread them to the entire city. Producers (AIPH) granting its authorization and offering the Taichung City a chance of a remarkable international-renowned event. Appreciation was also sent Thanks to the TWFE, Taichung City Government team had enjoyed a creative for participation and support to many enterprises and partnership, a hundred of international event and acquired experience of cohesion. We will move on with flora groups, more than 16,000 volunteers, people from industries, government and remarkable experience learned from the expo and shine on an international stage academic fields, and distinguished guests from home and abroad. Their smiles and again. support were one of the most beautiful scenes in the TWFE and left a colorful page in the Taichung history. Lu Shiow-Yen We believe that the TWFE symbolizes a new page of Taichung development. It is July, 2019 not just a six-month exhibition; it stands for a national major development plan. The
1 Taichung Blooms in the World Flora Expo Following in the footsteps of Taipei, in 2018 Taichung became the second city in Taiwan to host the World Flora Expo. The Expo was not only an opportunity to demonstrate Taiwan's development in agricultural technology, production, and research, but also transformed Taichung into an attractive city with a new wave of development potential.
22 CH 1 Taichung Blooms in the World Flora Expo 1.1 Taichung World Flora Expo – Letting the World See Taiwan 23 1.1 Taichung World Flora Expo – 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT Letting the World See Taiwan The origin of the Taichung World Flora Expo can be traced back to 2012, when the then Mayor, Hu Chih-Chiang, promised to look after the local floral industr y. Deputy Mayor Shyu, Jong-Shyoung led a delegation on a visit to the Netherlands and found out about the World Flora Expo oppor tunity. With suppor t from Taichung World Flora Expo went through its planning phase Taichung City Mayor, Lu Shiow-Yen, upon taking office, the industr y, the city government chased the host position, and won. and grand opening during former Mayor Lin Chia-Lung’s term. promised to provide free admission to the Flora Expo for all Taichung citizens and all children under the age of 12. Government sent out Deputy Mayor Shyu once cultivation, growth has been steady. In 2018, again to the Netherlands to attend the AIPH cut flower cultivation covered an area of 3,103 Looking After the Floral Industry – Becoming the World Annual Congress, where he officially submitted hectares, with a total yield of 67,072 dozen. Flora Expo Host an application for the 2018 Taichung World Central Taiwan, which includes Taichung I n 1948, a group of European horticulturalists Flora Expo on behalf of the City. It was at this City, Changhua County, Nantou County and founded the [International Association convention, upon initial approval, that Taichung other local regions, represented 60.84% of of Horticultural Producers (AIPH)]. Its first became the second city in Taiwan to host the the total area and 68.23% of yields. Orchids, Floriade International Horticultural Exhibition World Flora Expo. planters, and potted flowers each respectively was held in Rotterdam, the Netherlands, and represented 29.29%, 62.69% and 49.69% of Hosting the Flora Expo – was followed by various other hosts in Western Taiwan’s national yield. The production makes Demonstrating Local Soft Power countries. It is the world’s most prestigious central Taiwan an important source for the international horticultural exhibition of exquisite The Taichung City Government strategically country’s flowers and potted plants, which are and exotic plants, where experts of different Former Taichung City Mayor, Hu Chih-Chiang, was the chose Houli as the Flora Expo site as a catalyst mainly exported to Japan and Southeast Asia. major force behind the Flora Expo, opening up Central countries meet and exchange knowledge over a Taiwan to the global horticultural industry. to boost flora production and sales in the area. Later on during the planning of the Expo, Houli, Home to Flora – typical six-month period. specific goals were set out: to showcase the Transforming Local Agriculture Mayor Shyu, Jong-Shyoung, on a trip to the Over forty International Horticultural Netherlands. During this visit from July 19 to local soft power of the floral and horticultural Houli District is a typical agricultural area in Exposition have been held to date, and due to 26, at the 2012 Floriade Venlo, Shyu promoted industry; To create an industry park for Taichung City, with flowers, top-grafting sand the enormous global impact and overall benefits Taichung City at the exhibit and received agricultural technology, production, research, pears, wine grapes, potatoes, taro, and rice as its it brings to its host city, the competition to host information on the 2018 International Garden education, recreation and tourism; and to main crops. It is also known as Taiwan’s back is highly competitive. The first Expo held in Festival. Supported by Chung Guo-Cheng, include green industries and the convention garden and Taichung’s flower town, growing Asia was the International Garden and Greenery AIPH member and President of the Taiwan industry, altogether building up Taichung gladioli, lilies, anthuriums, oncidium orchids, Expo in Osaka, Japan, in 1990. Floriculture Development Association, the to become a new leader of these industries, and moth orchids. Taichung City Government decided to go after creating large-scale economic benefits, and The origin of the Taichung World Flora the host position. putting Taichung and Taiwan as a whole in the The 2018 Taichung World Flora Expo was not Expo can be traced back to 2012, when the world spotlight. only an international flower festival, but more Following in the Footsteps of Taipei – importantly a large stage to promote the local then Mayor, Hu Chih-Chiang, promised to Taichung Became the Second City in Taichung Floral Industry in Steady Growth floral industry and boost domestic development. look after local flower farmers by supporting Taiwan to Host the World Flora Expo The floral industry in central Taiwan possesses It was also an opportunity to transform the Taichung’s floral industry and building an excellent logistics system for it. Mayor Hu In an endeavor to earn the right to host, on advanced cultivation technology. From export local agricultural industry from a bottlenecked sent his mayoral delegation, led by Deputy September 11, 2012, the Taichung City cut flower production to orchid and potted plant primary industry to a competitive one at the
24 CH 1 Taichung Blooms in the World Flora Expo 1.2 Dual-Core Flora Expo – Boosting Taichung's Economy 25 1.2 Dual-Core Flora Expo – Boosting 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT Taichung's Economy Houli is now conveniently accessible, and the nearby town of Fengyuan has been revitalized. The Flora Expo team strove to create a new value chain in living, shopping, recreation, tourism, industr y and agriculture, to show the world Taichung’s charm and character. “The Sound of Blooming, a 15-meter-tall art Leopard cats changed Taichung Flora Expo installation at the Houli Forest Expo Site was built by the Taiwanese fabrication team, Luxury Logico. Creating a New Gateway – A Unified Taichung H ouli District was chosen right from the beginning as the core of the 2018 becoming an urban fringe. Houli has long remained an agriculture-based district, reaching Fengyuan to form a living corridor and an economic belt, utilizing Houli’s convention and Houli Eco Park (including nursery) as the Expo site. However, due to the sensitive Taichung World Flora Expo. The goal was to only 60% of its projected population. 70% of venues and recreational features to bring geologic structure of the Eco Park, and because create a new gateway for the city to seamlessly the district is publicly owned land with zoning visitors into Taichung via this new gateway, the Houli Base is still an active military facility, connect to northern Taichung on living, restrictions, which has led to slow growth. through Fengyuan and into the Taichung urban the City instead chose a 63-hectare buffer zone shopping, recreation, tourism, industry and Houli was chosen as the Taichung World Flora core. between the Taiwan Sugar Corp. property and agriculture, while uniting the original Taichung Expo site in hopes of generating momentum for Central Taiwan Science Park Chixing Campus Agriculture as Backbone – City area in development to allow maximized development. as the Expo Site. value generation from Houli to radiate outward. Building a New Value Chain Fengyuan Revitalization – The Taichung City Government built the Leopard Cat Sighting – Flora Capital – Polishing a Faded Pearl Flora Expo development into the Taichung The Expo Site Split into Three Transforming Houli into a New Gateway The Flora Expo in Houli District was to Emerald Region Agricultural Value Creation In June 2014, a leopard cat, a Category I Houli District was chosen by Taichung City revitalize the slowly declining Fengyuan Master Plan. This master plan envisioned the protected species, was seen and captured in Government as the new gateway of northern District. The goal was to connect Houli and Flora Expo as a locomotive, integrating local a photograph on the Houli Expo Site. After Taichung due to its accessibility. Besides the resources and spearheading the creation of a careful consideration of the zone expropriation easily reachable location, Houli is also known new value chain, centered around agriculture. schedule and wildlife conservation, then-Mayor as the “Flora Capital” for its high-value flowers Combined with the living corridor, economic Lin Chia-Lung decided to drop the leopard cat and fruits, making it the perfect site for the belt, recreational belt, industrial belt, and other habitat from the development plans and listed World Flora Expo. In addition, Houli has agricultural belts, Taichung will form a unified, the Waipu Expo Site and Fengyuan Huludun unique features such as horses – both steeds large-scale economy that will start to build up Park Expo Site in its place. Thus the Flora Expo and bicycles (sometimes called “metal horses” momentum for development in surrounding was divided into three sites, with a total area of in Chinese) – as well as a world-renowned regions. 60.88 hectares. saxophone industry, all of which further The Winding Journey – Upgrade – Taichung Flora Expo Becomes enhance the Houli Expo Site. In Search of the Flora Expo Site World-Class The Taichung Flora Expo Master Plan set Houli as the core area, focusing on development, and extending this to nearby Hosting the Flora Expo in Houli is also a Fengyuan and eventually the entire northern Taichung region. Initially, the Taichung City Government Even though the planning process was delayed strategic move to revitalize the area from decided on the Houli Base, Houli Horse Ranch due to the changes in site selection, AIPH gave
26 CH 1 Taichung Blooms in the World Flora Expo 1.2 Dual-Core Flora Expo – Boosting Taichung's Economy 27 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT recognition to the Taichung Flora Expo for its new story of life and warmth. The Waipu Expo Site was developed with a six corporate pavilions, donations, sponsorship, efforts on wildlife conservation. On September local theme of “the Flower and Fruit Village,” supplies, and the physical participation of 11, 2015, AIPH issued an official letter to Taichung Quality Lifestyle – representing agriculture as Taiwan’s backbone employees, led by corporate leaders, countless Taichung City Government, upgrading the Three New Expo Sites in the past, its current development, and visions highlights were created at the Taichung Flora event to a “World Flora Expo” and changing The Houli Horse Ranch and Forest Expo Site for the future. Green energy technologies Expo. its name to the 2018 Taichung World Flora together formed the main stage of the Flora and smart agriculture applications were also Exposition. Expo, which includes Houli Forest and Houli 1+2+10+N – Lighting Up the Garden City showcased here to echo one of the goals of the Horse Ranch with restored historic spaces and Taichung Flora Expo: transitioning to quality The strategy of the Flora Expo was to build a Flora Expo Master Plan – elements. Garden City. Beside the three main Expo sites, agriculture. Taking the First Step municipalities across the Greater Taichung After finalizing the decision to make Houli The Houli Forest Expo Site was a former Connecting the Three Expo Sites – region all joined in transforming Taichung into the Expo site, in May 2013, the Taichung military base with large groups of existing trees, Traffic as the Biggest Challenge the Flora Capital of Taiwan. The theme is called City Government began developing the 2018 around which the Expo team built the exhibits, A challenge facing the three separate Expo sites “1+2+10+N.” World Flora Expo Master Plan, the first step and named the site the “Forest Island.” was how to travel between them. The Flora “1” represents the Houli Horse Ranch and towards execution. The plan was later revised Expo team built access roads to not only relieve Forest Expo Site; “2” stands for the Waipu and upgraded to become the Taichung Emerald The Fengyuan Huludun Park Expo Site was traffic congestion during the Expo, but also to and Fengyuan Huludun Park Expo Sites; “10” Region Agricultural Value Creation Master built into the existing Huludun Park and the improve local traffic and accessibility at other is the number of districts with smaller floral Plan, which defined Houli as a major core for Ruanpizai Creek flowing through it. The times. landscapes as outposts (the East District, development to extend from the Flora Expo for concept for this site was to recreate a “Floral Wuri, Taiping, Wufeng, Dali, Qingshui, Dajia, the next 30 years. Metropolis by the Water” with a new waterside Storytelling Curation – South District, Houli and Dongshi). Lastly, and floral landscape. Creating an Astonishing Garden “N” symbolizes infinity, the idea of ultimately On November 27, 2014, the Executive Yuan One of the unique features of the Flora Expo transforming Taichung into a greater Flora approved the Taichung Emerald Region was the paradigm shift to include a wide Expo site and a garden city. Agricultural Value Creation Master Plan and range of curators. While the Taipei Flora A Sustainable Expo – included the 2018 World Flora Expo Master Expo only had curators who worked solely Adapting Expo Facilities for Reuse Plan as one of the major national development within the pavilions, the Taichung Flora Expo plans, which officially gave the Flora Expo in invited curators for outdoor landscape and After the Flora Expo, most of the site facilities Taichung its legal base. art installations. Through the different ideas will be reused and remain as an example of of the curators, the Taichung Flora Expo was Taichung’s infrastructure and soft power. For Rediscover Green, Nature and People – example, the 23rd World Orchid Conference able to present an array of exhibits that were Showing the World a New Perspective will be hosted in March 2020 on the Waipu astonishing and refreshing, both in depth and The Taichung World Flora Expo theme was range, across individual pavilions and Expo Expo Site. The event will include publication “Rediscover Green, Nature and People.” GNP, sites. of the leading orchid cultivation results, an originally the acronym for Gross National orchid exhibition with a themed landscape Product, a cold and lifeless number that The Taichung Flora Expo’s budget was NT$5 area, a landscape competition area, an orchid represents a market value, was redefined as billion: less than the Taipei Flora Expo. competition area, and a Five Highlights area. The Fengyuan Huludun Park Expo Site utilized its existing Green, Nature, and People to tell the world a riverfront to create a “Floral Metropolis by the Water.” Fortunately, with corporate support including
28 CH 1 Taichung Blooms in the World Flora Expo 1.3 Rediscover Green, Nature and People – Conveying Warm Happiness 29 1.3 Rediscover Green, Nature and 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT People – Conveying Warm Happiness and determination for wildlife conservation and sustainable development. The Taichung Flora Expo aimed to convey its core values and concepts to visitors Flora Expo Staff Uniforms – through the slogan “the Sound of Blooming” and the logo of a leaping person. Made in Taiwan The Flora Expo staff uniforms were designed by Justin Chou, the first ever Taiwanese designer to be in New York Fashion Week. The logo design of the Taichung Flora Expo was Chou used green and blue from the logo as a based on the terrain of palette to create professional expo uniforms that Theme and Elements – The Sound of Blooming Taiwan. The combination of green leaves, blue rivers and are both functional and energetic. orange flowers represents the “Rediscover GNP: Green, Taichung City Only – Special Edition Flora A fter settling on the theme of “Rediscover Green, Nature and People,” on September Flora Expo Logo – Hidden Figure of a Leaping Person Nature and People.” Expo Card for Citizens 19, 2016, the Taichung City Government The Taichung City Government released a presented the Flora Expo official slogan, “the The Flora Expo logo uses the shape of Taiwan Theme Song “Please Listen” – special edition “Flora Expo Card” exclusively Sound of Blooming,” and logo of a running as a base, and blends a green leaf, a blue river, Specially Composed by Wu Tsing-Fong for Taichung citizens. The card was designed silhouette, with the aim of helping visitors and an orange flower to represent the key The Taichung City Government invited Golden by Joe Fang, the Taiwanese designer behind capture the concepts and meanings of the Flora features of the three Expo sites. The green leaf Melody Award winner and songwriter Wu multiple key visual designs of the Golden Expo. represents the Houli Horse Ranch and Forest Tsing-Fong to be the Flora Expo Ambassador, Horse Awards, Golden Bell Awards, and Expo Site and its relaxing forest garden; the and he composed a theme song titled “Please the Golden Melody Awards. The peanut- blue river is a symbol of the Ruanpizai Creek Listen” exclusively for the Flora Expo, inspired design features colorful shapes of flowing through the Fengyuan Huludun Park representing the official slogan “the Sound of peanuts, with patterns of the Taichung City Expo Site; the orange flower symbolizes the Blooming” through music. tree (the five-needle pine) and City flower flower- and fruit-abundant Waipu Expo Site. (Taiwan cherry). The shapes interlock with one Wildlife Conservation – another, representing both the links between A Reminder to Care – Sustainable The Leopard Cat Family and Horsiver individuals and the connection between citizens Coexistence Between People and Nature The initial Taichung Flora Expo site was split and their city. The restless and ever-changing The logo’s tricolor shapes together form into three independent areas due to a leopard relationships perfectly describe Taichung, the a silhouette of a leaping person, which cat sighting. With the Houli Horse Ranch city of happenings. It also ties back to Taichung symbolizes the inseparable relationship between preserved, the Taichung City Government City’s slogan: Here to Connect. humans and Nature. It is also a reminder of the decided on a leopard cat family and their importance of the sustainable coexistence of the The Taichung Declaration – Pointing out horse neighbor as the official Flora Expo two, and a manifestation of Taiwanese design, Economic Development Issues mascots. The characters were designed by During the Taichung Flora Expo, the Leopard float welcomed visitors and of the creative curators, who together made animation director Chen Yu-Yu with different The Taichung City Government published the at the plaza in front of the main entrance of the Waipu Expo Site. the logo all the more intriguing. personalities to convey Taichung City’s spirit Taichung Declaration to promote the values of
30 CH 1 Taichung Blooms in the World Flora Expo 1.3 Rediscover Green, Nature and People – Conveying Warm Happiness 31 Mascots 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT Horsiver Leo Elderly neighbor horse Leopard cat dad the Flora Expo – Green Productivity, Nature AIPH President Bernard Oosterom was The leopard cat family neighbor A n a l l - r o u n d f a r m e r, g r o w i n g Sustainability, and People with Greenability present at the Grand Opening of the Taichung horse, called “Horsiver” is like plants vegetables, fruit and – as well as pointing out the issues caused by World Flora Expo and praised the Taichung member of the leopard cat family. flowers. Keen on exploring science, he often assists in various contemporary economic development, such as Declaration as a milestone for the AIPH, saying A beekeeper, he is fond of helping animal and plant issues. Familiar environmental disruption and decreased social the organization will use it as a successful fruit growers in pollinating fruit with the workings of Nature, and trees. He plays the saxophone well aware of the relationships interactions. The Declaration also mentioned example. The Floriade Expo 2022 host, Mayor alone in the yard during his leisure bet ween flora and fauna. Enjoys goals and strategies to achieve a balance Franc Weerwind of Almere, also came to hours with a hint of remembrance “ Ta i c h u n g p a s t r y ” m a d e b y L e o n a a n d m a i n t a i n s a h a p p y, between economic development and ecological Taichung to learn from its experiences. and nostalgia in the music. The roundish figure. conservation, with a redefinition of the term knowledgeable Horsiver is great at explaining the mysterious laws GNP from a cold and lifeless number of the and phenomenon of Nature to the gross national product to a touching concept of kids. “Green, Nature, and People,” telling the world A total of 50 countries and 178 institutions Leona a new story about caring for the planet and from around the world signed the Taichung Leopard cat mom embracing all species. Its goal is to create a new Declaration. role model for city governance, as well as a A pastry chef of great skill who sustainable and livable society. The Declaration 1.94 international cities (from 26 countries) loves to come up with new tastes has been signed by 178 institutions worldwide. and 19 domestic cities, a total of 113 cities. which everyone enjoys. Leona is the most insightful member of the It was so well received by AIPH that it made 2. 30 foreign institutions in Taiwan. family, providing timely questions or the Declaration its official document on the affirmations. Treats everyone to new 3. 2 2 international organizations, including AIPH website for the world to see and learn AIPH, ICLEI, CityNet, and UCLG ASPAC, varieties of Taichung pastries every from. among others. time a family member finishes a job. 4. 1 3 councils/councilor organizations, including Nagoya and Ehime in Japan, Gwangyang in South Korea, and Salzburg in Austria, etc. Life Love Leopard cat brother Leopard cat sister The delight of the family, always stumbling around and curious of everything around. Loves to tag An extremely active and assertive little adult with only a smattering of G reen Production – Green – Sharing N ature Ecosystem - Nature- Coexistence P eople Life-People-Mutual Good along with his sister on adventures knowledge of the things and ask questions. Not only the g o i n g o n a r o u n d h e r. “ happy nut ” of the family, but Creates a dream world with also enjoys all sorts of fruit and her runaway imagination loves flowers even more. He is often and takes her brother on attracted to and stopped in his expeditions, occasionally tracks by flowers beside the road. teasing him. Waipu Expo Site Houli Horse R anch Fengyuan Huludun & Forest Expo Site Park Expo Site
1.4 Three Main Sites – Supporting a Successful Flora Expo 33 1.4 Three Main Sites – Supporting a Successful Flora Expo The organizing team, budgeting, and project management are the three most impor tant par ts of the Flora Expo. From zero to something, these are the key to the Flora Expo’s success. Against All the Odds, the Team Integration Shows Its Strength A ll things are difficult before they are easy. After Taichung Flora Expo won the right to host the exhibition, each link was crucial to its success, from planning the proposal, acquiring the lands, striving for funds, and organizing the team to preparing and managing the projects. Among all these factors, the organizing team, budgeting and project management were the keys to the Flora Expo’s success. Shyu, Jong-Shyoung, the former Deputy Mayor of Taichung City, In 2013, the Flora Expo Promotion led a group to successfully strive for the 2018 Taichung Flora Expo. Committee Was Established In response to the complex affairs of the Flora the director of the office. It consisted of eight Expo, the “Taichung International Flora Expo groups, including operation management and Promotion Committee” was established on transportation planning. April 9, 2013. The former Mayor, Hu Chih- Chiang, served as the chairman. The 21 In February 2014, Ding, Shyi-Yong, the former bureau chiefs related to the Flora Expo were convener of Taipei Flora Expo, was invited to apparent members. This was the first planning be the chief producer of the Taichung Flora organization for the Flora Expo. Expo, accelerating the software and hardware planning for the event. The initial structure laid The Promotion Committee set up the “Taichung a good and important foundation for the Flora Flora Expo Promotion Office.” The Deputy Expo. In August 2014, Ding, Shyi-Yong left the Mayor, Shyu Jong-Shyong, was appointed as team.
34 CH 1 Taichung Blooms in the World Flora Expo 1.4 Three Main Sites – Supporting a Successful Flora Expo 35 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT Organizational Project Management – Key to the Flora Expo’s Success Setting the Schedule for Goals, Evaluating Projects by Research, Development and Evaluation Commission The progress of the Flora Expo was smooth. In The “Taichung International Flora Expo Promotion Committee” was renamed the "Taichung World Flora Expo Promotion Committee,” which was expanded to include social or corporate talents. addition to the organization of personnel and the assistance of funds, the organizational project 29, and also included experts from business and management was the key to its success. One The Team Adapted Flexibly as Tasks other industries. month before the Taichung City Government Began and Ended signed an agreement with AIPH, the Taichung In response to the tasks in different stages of The original “International Flora Expo In order to grasp the timeline of the Flora Expo, the former City Government set up a project management Deputy Mayor, Chang Kuang-Yau (middle), issued a military the Flora Expo, the promotion was adjusted Promotion Office” was also renamed the examination by the Research, Development order and kept a close eye on the progress of works. accordingly. For example, when the relevant “World Flower Expo Office,” adding vertical and Evaluation Commission (RDEC). Based on hardware construction was completed, and horizontal coordination groups. The the goal of the Flora Expo’s trial operation in the project was then handed over to the overall organizational structure was expanded September 2018, the "backward method" was only was progress expected in each meeting, management unit. The engineering team was from 8 groups to 15. On April 8, 2016, used to set up timelines for different projects but each cross-office business was required to downsized or disbanded, and the curating and the "2018 Taichung World Flower Expo and calculate completion dates for each stage, draw a work flow chart or Gantt chart to set out marketing teams joined immediately after. Promotion Project" was approved by the central and reserve a buffer period in the event that the their respective job responsibilities, scheduled The Flora Expo team constantly adapted to the government and it was determined that the project encountered unforeseen factors such as timetables, and to inform each unit which link is different needs or tasks, which gave them the Flora Expo's funding was 8,871 billion New natural disaster or public protest. All the factors related to itself and when it must be completed, advantage of optimizing the human resources of Taiwan dollars. were included in the control table. according to the schedule. the organization. 2016: Signing the Contract of the Flora Demanding a Military Order to Control Once Progress Showed Signs of Delay, Expo and Contracting Out Exhibition Hall Progress The Task Would Be Flagged In September 2015, in response to the name Projects change of “International Flora Expo” to “World In order to improve efficiency and handle the If the RDEC found that there might be a Flora Expo,” the Taichung City Government On February 27, 2016, the former Mayor progress, the former Deputy Mayor, Chang delay, an alert would be issued immediately renamed the “International Flora Expo of Taichung City, Lin Chia-Lung, and the Kuang-Yau, asked all units to sign military through the communication platform, and the Promotion Committee” to the “World Flora President of AIPH, Bernard Oosterom, officially orders to assure him they would complete the researched and analyzed progress reports and Expo Promotion Committee.” The committee signed the contract for the 2018 Taichung project on time. He paid close attention to suggestions would be proposed in the progress was expanded and included in the representative World Flora Expo. In the next two years, progress and integration, and cleared the way control meeting held by the former Secretary- of the central business authority and the co- various constructions, horticultural planting, from possible interference. At the same time, General, Huang Ching-Mao, every month. All host of the Flora Expo, Taiwan Floriculture marketing and promotion of the Flora Expo meetings were held every month to coordinate the progress was strictly controlled. Development Association; the bureau heads of were all commenced, exhibition hall projects in and integrate different divisions of work. Not In terms of the quality of engineering the municipal government increased from 21 to the three Expo Sites were also contracted out.
36 CH 1 Taichung Blooms in the World Flora Expo 1.4 Three Main Sites – Supporting a Successful Flora Expo 37 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT Deputy Secretary-General Chen Ju-Chang inspects public The Deputy Mayor, Yang Chiung-Ying (right), was responsible access routes. for the marketing and promotion of the Flora Expo. on integration while monitoring Phase 1 design team suggestions etc., in order to secure outstanding items and completion status. an on-schedule opening and smooth operation. Weekly Progress Meetings – The Flora On December 25, 2018, Taichung Mayor, Lu Expo Successfully Opened Shiow-Yen, took office and appointed Deputy In September 2018, Phase 1 missions and Mayor Bruce Linghu and Yang Chiung-Ying target monitoring came to an end and the team to supervise the Flora Expo marketing and started SOP test runs. The weekly operation promotion to boost visitor volume. Linghu, The Deputy Mayor, Bruce Linghu (fifth from right in the back row), came from a diplomatic background and mainly assisted in headquarters meetings were relocated from who has a background in diplomacy, was international propaganda. the city office building to the Houli Forest responsible for international promotion and Expo Site, with onsite inspections conducted guest receptions; Yang, who served multiple construction, the RDEC specially established across hardware (construction) and software by the CEO and former Deputy Mayor, Chang terms as a member of the Legislative Yuan, the "Flora Expo Engineering Project (exhibit curation, art and culture, marketing Kaung-Yau. The RDEC accompanied Chang was in charge of domestic promotion, including Supervision and Investigation." The former promotions, etc.). The RDEC reviewed and took meeting minutes of directions and the County and City Week event coordination. Secretary-General, Huang Ching-Mao, led performance reports and comments, and raised track completion statuses at each responsible General affairs and crisis management were the relevant municipal government officials to flags under the CEO’s direction. It was also institution. At the weekly meetings, reports supervised by Deputy Secretary-general, Chen investigate the engineering tenders, and then responsible for monitoring completion progress were presented with updates on achieved Ru-Chan, who was deeply involved in the Flora became the biggest winner at the 18th Public across divisions and presented its reviews at the targets, quality control, inspection reviews, and Expo. Construction Golden Quality Award. operation headquarters monthly meetings. Taichung City Phase 1: Operation Headquarters – Phase 2: Expansion – Addition of 20 Government strictly controlled the progress Setting Up 15 Divisions Mission Centers and quality of each construction at the The operation headquarters was established During Phase 2 (March 2018 – May 2019), the Flora Expo. The picture shows the southbound in June 2017, another milestone of the Flora Flora Expo operation headquarters expanded connection highway Expo. Led by CEO and former Deputy Mayor, capacity of Expo Site teams and headquarters. project across the west bank of Dajia Chang Kuang-Yau, 15 divisions were set up Each Expo Site had one Site Director in charge River, Yamay from the during Phase 1 (June 2017 – August 2018) with of site operation and management; Within the interchange system of National Highway September 2018 scheduled as the soft opening headquarters, 20 mission centers were added, No. 4 Shengang. target. Weekly tasks and targets to be carried each with a manager responsible for setting out by each division were all set on the cloud up SOP for execution of its services. The management system, with interface integration RDEC reviewed Phase 2 SOPs and assisted
2 Three Expo Sites Open New Horizons The core values of the Taichung World Flora Exposition lie in promoting balanced regional evolution that drives Greater Taichung's construction and development. Relating progress in software and hardware to take into account local requirements, by starting from scratch, putting sustainable development into practice, and showcasing local features To bring the soft power of Taichung and Taiwan as a whole to the attention of the world.
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