2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

 
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2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
2018
        TAICHUNG
           WORLD
FLORA EXPOSITION
  OFFICIAL REPORT
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
2                                                                                 The Houli Horse Ranch Expo Site is a                                                                                                                 3
                                                                                                                                                                         Houli Expo Site (Horse Ranch Expo Site)
                                                                                                  horse ranch like a floral paradise which

                                                                                              e
                                                                                          Si t
                                                                                                  incorporates international competitions,                               Theme: Horse Ranch and Flower Paradise

                                                                                        o
      Houli Train Station

                                                                                     xp
                                                                                                  Taiwanese orchids, steeds, bicycles and                                Features: Nature – Ecosystem – Coexistence

                                                                                    tE
                                                                                                  cultural events to create a refreshing

                                                                                      s
                                                                                                                                                                         Exhibition Halls: Blossom Pavilion, Stable 1 & 2, Horse Ranch Main Office,

                                                                                   re
  Forest Expo Site

                                                                                 Fo
                                     500m                                                         exhibit style. Visitors will get to
                                                                                                                                                                                            Horse Ranch History Museum, National Palace Museum

                                                                              To
                                                                                                  experience art jointly created by nature
                                                                                                  and people as well as understand the                                                      New Media Gallery
                                                                                                  importance of ecological conservation.                                 Area: 14.86 hectares
           212m
                     The Greenway

                                     700m

     Horse Ranch Expo Site
                                                                                                                    Blossom Outdoor
Houli Expo Site Location Map                                                                                        Theater
                                                                                                                                                                                     Stable 1, Stable 2
                                                                                    Blossom Pavilion

                                                         Flower Fairy
                                             ay
                                           nw
                                        ee
                                      Gr
                                       e
                                    Th

                                                                 Blossom Outdoor Theater

                                                                                                                                             “Royal Arabian Horse”      Horse Ranch
                                                                                                                                              Living Sculpture          Main Office
           ay
         nw
     ree

                                      World Gardens Market   Farmers Market
      G
   To

                                                                                                          Ranch Manager's                           Horse Ranch
                                                                                                          Residence                                 History Museum         Plants with "Horse"            Equestrian Stadium
                                                                                                                                                                           (Ma) in Their Names

                                                                                                                                                               Horse Exercise Area

                                                                                                                             、

                Houli Expo Site
                (Horse Ranch Expo Site)
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
Houli Expo Site                                                                                                                                                                                                    5

             (Forest Expo Site)

                                                                                                                                                                                          Visitor Center

             Houli Expo Site(Forest Expo Site)
             Theme: Forest Garden
             Features: Nature – Ecosystem – Coexistence
                                                                                                                                             Discovery

                                                                                                                                                                                                                                                   on
             Exhibition Halls: Discovery Pavilion, Taiwan Wood Pavilion,                                                                    Pavilion

                                                                                                                                                                                                                                                   tati
                                National Palace Museum Pavilion

                                                                                                                                                                                                                                               in S
             Business Pavilion: AUO Micro Gallery, TLDC Tsumiki Pavilion,                                                                              The Sound of Blooming

                                                                                                                                                                                                                                       i Tra
                                Cheng Loong Paper Pavilion,                                                             France

                                                                                                                                                                                                                                    oul
                                                                                                                                                                                                                                To H
             Victor Taichung Fantasy Land
             Area: 15.18 hectares
                                                                                                                         World Gardens

                                                                                                                                                                                                                          way
                                                                                                         Netherlands

                                                                                                                                                                                                                      reen
                                                                                                                                                                                                                        G
                                                                                                                                                                                                                    The
      TLDC Tsumiki             AUO Micro
      Pavilion                 Gallery

                                                                                                                                                                                                                                       Entrance

National Palace                                                                                Taiwan
Museum Pavilion                                                                                Wood Pavilion
                                                                                                                                    Victor Taichung
                                                                                                                                    Fantasy Land
                                                                                                       Cheng Loong
                                                                      An Eco-Friendly                  Paper Pavilion
                                                                      Home for Four                                                                                                                              Houli Train Station
                                       Taiwan
                                                                                                                                                                                                             Forest Expo Site
       A Seed from the Sky          World Gardens                                                                                                                                                                                                  500m
                                                                                                                                 World Gardens
                                                                                                                                 International Association of
                                                                                                                                 Horticultural Producers (AIPH),                                                     212m

                                                                                                                                                                                                                                    The Greenway
                                                                                                                                 Bhutan, Hong Kong, Japan,
                                                                                                                                 Kazakhstan, Korea, Malaysia,
                                                                                                                                 Mongolia, Myanmar, Nepal, Oman,
                                                                                                                                                                                                                                                   700m
            The Houli Forest Expo Site is an adaptive reuse of a former military base, which

                                                                                                                                                                                           e
                                                                                                                                                                                        Sit
            realizes the principles of “Improve instead of destroy” by keeping the existing                                      Pakistan, Singapore, Taiwan, France,

                                                                                                                                                                                       po
                                                                                                                                 Germany, Netherlands, Spain, Turkey,
            forest while integrating new pavilions, facilities as well as gardens as a whole

                                                                                                                                                                                     Ex
                                                                                                                                 UK, Canada, Chile, Palau, Solomon

                                                                                                                                                                                   ch
            to represent Taiwan’s rich natural environment from the estuarine marshes to                                         Islands, Marshall Islands, USA,

                                                                                                                                                                                  an
            mountain forests.                                                                                                    Madagascar, Somalia

                                                                                                                                                                                eR
                                                                                                                                                                             ors
                                                                                                                                                                                                                Horse Ranch Expo Site

                                                                                                                                                                              H
                                                                                                                                                                           To
                                                                                                                                                                                                           Houli Expo Site Location Map
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
Beehive Am-
                                                                                                                                                                                                  phitheater
   6                                                                                                                                                      Dining Area

                                                                                                                               Agri-Tech and Con-
                                                                                                                               servation Pavilion

                                                                                                                                                                 Living Green
                                                                 Humanitarian Eco-                                                                               Wall
                                                                 Tech Pavilion
                                                                                                                                                                                Plants Used in Every-
                                                                                                                                                                                day Taiwanese Life

                                                                                                             Water Recycling                                                                            Green Bam-
                                                                                                             Bamboo Dome                        Flower of Life                                          boo Corridor

                                                                                                                         Aquatic View-                                                                                 Taiwan Floral
                                                                                                                         ing Walkway                                                                                   Technology
                                                                                                                                                                                                                       Showcase
                                                 FarmersMarket

                                                                                                         Harvest Blessings
                                                                                                         Pavilion

Waipu Expo Site
Theme: The Flower and Fruit Village
Features: Green – Production – Sharing
Exhibition Halls: Agri-Tech and Conservation
                                                                                                                                                    Flowers and Butterflies
                    Pavilion, Harvest Blessings Pavilion,                                                                                           Dancing in the Breeze
                    Humanitarian Eco-Tech Pavilion
Area: 14.32 hectares

The Waipu Expo Site is a joint effort by the Agriculture                       Leo the Scarecrow
Bureau and Water Resources Bureau of Taichung City. The
two bureaus collaborated on the creation of site facilities,
planting and exhibits, using “flora, agriculture, bamboo,
and water” (a pun meaning “flowers are all beautiful” in                             Chinese Soapberry
                                                                                     Entranceway
Taiwanese) as theme for Waipu. Among the four featured
elements, flora and agriculture are the focus of the exhibits,
which showcase not only the beauty of Taiwanese flora
but its agricultural and floral technologies. The five new
agricultural values – Farmers, agriculture, the countryside,
agricultural products, and processed agricultural products
– are the foundation of the Taiwanese agricultural industry
and part of its environmental education. The Water
Recycling Bamboo Dome is also a demonstration of the
low-carbon-footprint environment that is Waipu Expo Site.

                                                                                                                       Ta i ch u n g F l o ra
                                                                                                                       Expo Mascot Family

Waipu Expo Site
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
Fengyuan Huludun                                                                                         The landscape of Fengyuan Huludun Park                                                                         9
                                                                                                              Expo Site is constructed with techniques of

     Park Expo Site                                                                                           natural landscape design using the existing
                                                                                                              space of Huludun Park and the banks of
                                                                                                                                                                                                             Municipal Gardens
                                                                                                                                                                                                             Taipei City, Taoyuan City, Miaoli
                                                                                                                                                                                                             County, Changhua County,
                                                                                                              Ruanpizai Creek, with the aim of creating an
                                                                                                                                                                                                             Nantou County, Yunlin County,
                                                                                                              ecological environment around the central                                                      Tainan City, Penghu County
                                                                                                              theme of Riverside Floral Metropolis The
                                                                                                              site is designed to demonstrate Taiwanese
                                                                                                              culture, waterfront accessibility, and eco-
                  Fengyuan Huludun Park Expo Site                                                             fr iendliness. The ecologically diverse                                Miaoli County
                                                                                                                                                                                                     Municipal
                  Theme: Floral Metropolis by the Water                                                       riverfront park is layered with not only flora                                         Gardens
                                                                                                              but elements of Fengyuan’s famous local
                  Features: Life – People – Mutual Good                          Bamboo Pavilion              cake and pastry industry.
                  Exhibition Hall:	Taiwan Pastries Pavilion, Bamboo                                                                                                                                                 Changhua County
                                   Pavilion, Entrepreneurship Pavilion
                                                                                                                                                                       Tainan City
                  Area: 16.52 hectares                                                                                                              Dancing Fairy

                                                                                                                                 Green Water Whee
                                                                                                            Romantic Floral                                                                                             Fengyuan Pastry
                                                                                                            Corridor                                                                                                    Sculptures
                                                                                                                                                                     Garden
    Butterfly and Blossom                                                                                                                                            Competition
    Beauty Pageant                Moonlit Flowers                                                                                                                    Area                                    Entrance

                                                                                                                 Corporate-
                                                                                                                 Sponsored
                                                                                                                 Gardens

Entrance
                                                                   Pistil Playground

                                                                                                                                                                                                        Fantasy Wonderland

                                                                                                                Farmers Market

                                                                                                               Entrepreneurship
                                                                                                               Pavilion
               Sparkling Pods

                                                                                                                                                                    Taiwan Pastries Pavilion
                                         Butterflies in the Wind

                                           Area 5                                                  Area 4                Area 3                                        Area 2                             Area 1
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
Contents
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                       Map of Houli Horse Ranch & Forest Expo                  CH1                                          CH3                                             Sustainable Expo
                                                       Site                                                2   Taichung Blooms in the                       New Highlights of Operation                     Sites – Transition to
                                                       Map of Waipu Expo Site                             6
                                                                                                               World Flora Expo                        20   Pass with Flying Colors     106                 Recreational Uses                      154

                                                       Map of Fengyuan Huludun Park Expo Site                                                               3.1 Creative Marketing – Blossoming in          Taichung World Flora Expo – Hard, Soft,
                                                                                                               1.1 Taichung World Flora Expo – Letting
                                                                                                                                                                Popularity                         108      and Smart Power                         156
                                                       		                                     8                    the World See Taiwan                22
                                                                                                                                                            3.2 Continuous Efforts – Pioneering
                                                                                                               1.2 Dual – Core Flora Expo – Boosting
                                                                                                                                                                Operation & Management               113
                                                                                                                   Taichung’s Economy                  24
                                                                                                               1.3 Rediscover Green, Nature and People –
                                                                                                                                                            3.3 Countless Volunteers – Creating a           Appendix                               160
                                                       Preface                                                     Conveying Warm Happiness            28
                                                                                                                                                                Grand Gathering Together             117
                                                                                                                                                                                                            1   Sponsorship                        162
                                                                                                                                                            3.4 A Head Start with Early Bird Tickets -
                                                       Let the World See the Beauty of Taiwan 12               1.4 Three Main Sites – Supporting a                                                          2   List of Competition Entrants       166
                                                                                                                                                                Breaking Records in Ticket Sales      121
                                                       Tsai Ing-Wen, President of the Republic of China            Successful Flora Expo               33
                                                                                                                                                            3.5 Green Passageway – Transporting             3   Milestones                         177
                                                       Hear the Sound of Blooming                         14                                                    Millions of Visitors                  125
                                                       Bernard Oosterom, President of International
                                                       Association of Horticultural Producers
                                                                                                               CH2                                          CH4                                             Copyright Page                         176
                                                       A New Age of Agriculture                           16
                                                                                                               Three Expo Sites Open New                    Flora Expo Transforms
                                                       Chen Chi-Chung, Minister of Council of
                                                       Agriculture, Executive Yuan                             Horizons                                38   Taichung                                 132

                                                       To the International Stage, Taichung made it! 18        2.1 The Hilly City – Taichung Road Network   4.1 Guests from Around the World –
                                                       Lu Shiow-Yen, the Mayor of Taichung                         Transformation                      40       A Global Gathering in Taichung       134
                                                                                                               2.2 Featured Exhibits – Where Flora          4.2 The Flora Expo Effect – A Crowd and
                                                                                                                   Meets Technology                    46       Revenue Generator                  139
                                                                                                               2.3 Corporate Sponsorship – Flora Expo       4.3 Flora Expo Highlights – Striking
                                                                                                                   as a Runway                        71        Attractions                          141
                                                                                                               2.4 Landscape in Focus – A Green Feast &     4.4 Applause from All Around - Domestic
                                                                                                                                                                and International Organizations Learn
                                                                                                                   Waterfront Green Renaissance        77
                                                                                                                                                                from Taichung Flora Expo            146
                                                                                                               2.5 Compete to Learn – In Search of          4.5 Global Flora Capital – Enhancing
                                                                                                                   Rising Florists                     83       Citywide Cohesion                   151
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
12        Preface                                                                                                                                        Let the World See the Beauty of Taiwan   13
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                       preface    Let the World See the Beauty of Taiwan
                                                                 Tsai Ing-Wen, President of the Republic of China

                                                                 E   ight years from the 2010 Taipei International Flora Exposition, the 2018
                                                                     Taichung World Flora Exposition (TWFE), organized by the Taichung City
                                                                                                                                                          fullest. The crossover cooperation and communication realize the spirit of co-creation,
                                                                                                                                                          which also represents the core of the TWFE and Taiwan.
                                                                  Government, took place from November 3, 2018 to April 24, 2019. The flora
                                                                  expo has upgraded from an international level to a world-class level, which fully       The second key factor is emphasis on inheritance and respect for professional
                                                                  shows the recognition that the international community given to the Taichung City       knowledge. The flora expo from its preparations to final success has attracted young
                                                                  Government for the huge efforts to organize the event.                                  artists from various fields to engage in and curate the event, many world-class
                                                                                                                                                          masters and outstanding workers to generously share their experience for knowledge
                                                                  The TWFE, from planning to closing, was made possible by three mayors and               inheritance. Furthermore, the Taichung City Government completely adopted the
                                                                  countless colleges, along with Taichung residents’ efforts and participation. During    curator system and changed the traditional engineering-led concept, allowing curators’
                                                                  the exhibition period that lasted for almost six months, the expo has attracted more    design and ideas to be respected and carried out. The approach inspires the public art
                                                                  than seven million people at home and abroad, inviting the world to see the beauty      engineering and sets a new model for large events in the future and urban governance.
                                                                  of Taiwan and hear the sound of Taichung.
                                                                                                                                                          The last factor leading to success is that the TWFE shares diverse values and ideas to
                                                                  The overall area used for cut flowers cultivation in Taiwan is 3,103 hectares, and      attain the expo goal of sustainability. Existing buildings are used as pavilions in three
                                                                  produce 67.072 million cut flowers in total every year. The central Taiwan area         sites to emphasize the coexistence of both pavilions and the expo sites, sustainable
                                                                  such as Taichung City, Changhua County and Nantou County accounts for 60.84%            development and the entire ecological balance. For example, in order to protect
                                                                  of the entire cut flower cultivation and 68.23% of production in Taiwan. In addition,   Taiwan’s endangered wild leopard cat, the Taichung City Government separated the
                                                                  central Taiwan also marks as a significant place for flora cultivation, including       expo into three venues, and the decision turned out to be a miracle but it took courage
                                                                  orchid, nursery and potted flowers. Houli District, Taichung, alone creates more        and wisdom. This innovation power is the most important spirit of the expo and is
                                                                  than three billion NT dollars in annual output value.                                   expected to spread to every corner of the Taiwan society.

                                                                  On such a solid gardening basis, the Taichung flora expo was thought to take the        The Taichung City Government efficiently connected civil power from the entire
                                                                  advantage of location. The magnificence created by the flora expo was also because      Taichung metropolitan, led and organized in the process, fully used local elements
                                                                  of power from various fields, strong cooperation between the government and the         for local innovation and mobilized all the regional resources. The TWFE reveals
                                                                  society, and all the creative efforts people have made.                                 Taiwan’s strength in ecological conservation, agriculture and technology, and wins
                                                                                                                                                          high international recognition. This is the meaning the TWFE brought to Taiwan and
                                                                  The huge success of the TWFE lies not only in the City Government team’s                the international community.
                                                                  high efficiency but also in three key factors. First of all, the approach and spirits
                                                                  of “crossover co-creation” help bring out “the Sound of Blooming,” the largest
                                                                  mechanical flower in Taiwan history. It shows to the world Taiwan’s breakthrough                                                                    Tsai Ing-wen
                                                                  in design and innovation, and combination of strength in both art and industry to the                                                                                 June, 2019
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
14        Preface                                                                                                                                                Hear the Sound of Blooming   15
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                       preface    Hear the Sound of Blooming
                                                                  Bernard Oosterom,
                                                                  President of International Association of Horticultural Producers

                                                                  T        he International Association of Horticultural Producers (AIPH) granted
                                                                           approval of the 2018 Taichung World Flora Expo, as an A2/B1 category
                                                                                                                                                           to garner global attention, offered an important boost not just to the city's primary
                                                                                                                                                           horticulture industry but also to the manufacturing, science, innovation, technology
                                                                                                                                                           and creative-based industries in Taichung and the surrounding area.
                                                                  International Horticultural Exhibition, at the AIPH Spring Meeting in London
                                                                  in 2014. Having previously hosted the successful AIPH approved 2010 Taipei
                                                                  International Flora Expo, at the start of the decade, the 2018 Taichung World Flora      The 2018 Taichung World Flora Expo indisputably brought something very special
                                                                  Expo became the second AIPH approved event of its kind to be hosted in the region.       to Taichung. Through its displays and exhibitions of high-quality ornamentals, expert
                                                                                                                                                           cultivation techniques and exceptional design capabilities, the expo showcased
                                                                  The Expo was organised by Taichung City Government with the endorsement of
                                                                                                                                                           the city's intertwined horticultural and cultural identities. For six months the expo
                                                                  AIPH member, TFDA.
                                                                                                                                                           demonstrated the richly-diversified people, nature and landscape so intrinsic to the
                                                                                                                                                           cultural fabric of Taichung.
                                                                  The success of the expo application was in large part due to the meticulous
                                                                  and assiduous planning and development work conducted by Taichung City
                                                                                                                                                           Attracting over seven million visitors, the 2018 Taichung World Flora Expo has
                                                                  Government. The expo's aspirational goals were clearly defined and exciting. As
                                                                                                                                                           furthered Taichung's profile as a desired destination. With a comfortable climate
                                                                  manifested in its title "The sound of blooming", the expo aimed to reconnect people
                                                                                                                                                           and a beautiful natural landscape of mountains, forests, countryside and coastline,
                                                                  with nature by creating an urban oasis of tranquillity where visitors could experience
                                                                                                                                                           Taichung is well placed for promoting ‘living green’. Through the expo, Taichung
                                                                  moments of spiritual serenity through listening to sounds of the natural environment.
                                                                                                                                                           has exemplified the values of green development. Heralding a fresh economic
                                                                  Striving to transcend the ephemeral, the expo aimed to establish a profound and
                                                                                                                                                           perspective, the 2018 Taichung World Flora Expo championed a greener future for
                                                                  enduring connection between humankind and nature. Rendering this concept into a
                                                                                                                                                           the planet and supported AIPH's role as the World's Champion for the Power of
                                                                  more material form, the expo declared a bold and inspiring re-definition of "GNP",
                                                                                                                                                           Plants.
                                                                  to measure the city's efforts to achieve Green productivity, improvements in Nature
                                                                  Sustainability and the empowerment of its People. This re-defined GNP upheld
                                                                                                                                                           AIPH is sincerely grateful to the efforts of all who helped bring the 2018 Taichung
                                                                  the design concept "No Destruction, Just Optimization" presented in the expo's
                                                                                                                                                           World Flora Expo to life; you are all part of this invaluable legacy.
                                                                  exhibition areas: Houli House Ranch and Forest Park Area; Waipu Park Area and
                                                                  Fengyuan Huludun Park.

                                                                  The expo's spectacular opening ceremony drew significant visitor numbers from
                                                                  around the city and all around the world. The demonstrable power of the expo,
                                                                                                                                                           
                                                                                                                                                                                                                                   July, 2019
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
16        Preface                                                                                                                                                    A New Age of Agriculture   17
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                       preface   A New Age of Agriculture
                                                                 Chen Chi-Chung, Minister of Council of Agriculture, Executive Yuan

                                                                 T     he power of Taiwan flora industry plays the lead in the world. Industrial,
                                                                       governmental and academic sections have for years supplied considerable
                                                                                                                                                            introduce techniques of agricultural and horticultural cultivation and the cutting-
                                                                                                                                                            edge technology of agriculture. In colorful Blossom Pavilion, domestic and foreign
                                                                  energy to and formed a solid basis of flora industrial development, making both           groups of the flora industry generously showcased various species of flowers and
                                                                  orchid and cut flowers widely beloved in the international market. As an important        flora competition; Taiwan orchid kingdom also perfectly showed its beautiful
                                                                  place for flora production, the Taichung City fought for the chance to arrange the        blooms. The pavilions demonstrate the most excellent techniques to all the visitors
                                                                  2018 Taichung World Flora Exposition (TWFE), which brought physical efficiency            and share results of flora industry in Taiwan. During the exhibition period, more
                                                                  to the industry, allowed the world to see and understand Taiwan more, and served          than 90% of flowers and plants in expo sites and pavilions came from local farmers
                                                                  as a beautiful window to raise Taiwan’s international visibility. The TWFE was the        according to seasonal changes to paint a picture of Taiwan’s varied flowers in four
                                                                  second international flora expo that the International Association of Horticultural       seasons and to present results of agricultural technology and research.
                                                                  Producers (AIPH) had granted its official authorization to Taiwan.
                                                                                                                                                            We are glad to witness the 2018 TWFE to write down an eternal page on the history
                                                                  The Council of Agriculture, Executive Yuan, serves as a central coordinating              book of Taiwan agricultural development. The Council of Agriculture will keep
                                                                  window and has since 2013 convened countless preparatory meetings for six years.          supporting our flora industry, and using “beauty power” to create more international
                                                                  The council helped the Taichung City Government to arrange the flora expo and             commercial opportunities and establish a new age for Taiwan agriculture.
                                                                  offered practical suggestions. The council and its subordinates gave their utmost
                                                                  support and invested a lot of funds and resources for the following preparations
                                                                  and spadework. All of these efforts were to allow Taiwan flowers to bloom on the
                                                                  world stage and to show our people and the world proud achievements Taiwan had
                                                                  reached in ecological conservation.

                                                                  Every agricultural research and extension station fully participated in the flora expo.
                                                                  In the Agri-tech and Conservation Pavilion, at least four special themed exhibitions                                                          Chen Chi-chung
                                                                  were scheduled for the March of Inheriting Agriculture, including ark of fine food,
                                                                  magic of agricultural technology, love for agriculture, and sharing the Nature, to                                                                                July, 2019
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT
18        Preface                                                                                                                                      To the International Stage, Taichung made it!   19
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                       preface
                                                                 To the International Stage,
                                                                 Taichung made it!
                                                                 Lu Shiow-Yen, the Mayor of Taichung

                                                                  T    he Taichung World Flora Exposition (TWFE) is an international event
                                                                       featuring not only flowers but also Taiwan soft power in various fields,
                                                                                                                                                          initial goal for the expo was to help local farmers and flora industry, to facilitate the
                                                                                                                                                          City’s flora production, sales and development, and further to set up an international
                                                                  including horticulture, technology, humanity and art. The flora expo helps Taichung     stage for Taiwan. We took the great responsibility to boost local development when
                                                                  farmers and boosts Taichung flora industry efficiency. The large-scale international    we held the flora expo. By separating the expo into three sites, Houli, Waipu and
                                                                  event promotes Taichung and Taiwan, allowing Taichung to stand on the world             Fengyuan, we brought in a lot of people and perked up local economy and tourism.
                                                                  stage and Taiwan to be seen by the world.                                               Such influence is expected to be further magnified to stimulate Taichung economic
                                                                                                                                                          development.
                                                                  The TWFE, on the themes of Green, Nature and People, was held in three
                                                                  exhibition areas, including Houli Horse Ranch & Forest, Waipu and Fengyuan              Taichung City, as a leading city in central Taiwan, has superior geographical
                                                                  Huludun Park, with the total area of 60.88 hectares. The 173-day event consists of      conditions and abundant resources. The City enjoys advantages of four core
                                                                  wonderful values of green production, ecosystem and humanity, and has attracted         industries, including commerce and trade, technology and innovation, recreational
                                                                  more than seven million domestic and international visitors to Taichung to hear the     tourism, and agriculture of excellence. Taichung City could become an energetic,
                                                                  sound of blooming.                                                                      creative, and vital livable city if local industrial strengths are properly used and that
                                                                                                                                                          the region to be integrated to balance urban and rural development.
                                                                  With every Taichung citizen’s efforts, the TWFE has been made possible and
                                                                  become the pride of Taichung. The success of the expo should be credited to many        The closing of the expo is not an end but a promising start of Taichung development
                                                                  contributors, including the former Taichung mayor Jason Hu, who strived for the         for the next 30 years. Traffic infrastructure and tourism industry developed for
                                                                  opportunity and initiated the plan, Hu’s successor Lin Chia-Lung, who dedicated         the expo link up surrounding areas as a recreational tourism belt which creates
                                                                  to the construction program, and the International Association of Horticultural         economic benefits and helps spread them to the entire city.
                                                                  Producers (AIPH) granting its authorization and offering the Taichung City a
                                                                  chance of a remarkable international-renowned event. Appreciation was also sent         Thanks to the TWFE, Taichung City Government team had enjoyed a creative
                                                                  for participation and support to many enterprises and partnership, a hundred of         international event and acquired experience of cohesion. We will move on with
                                                                  flora groups, more than 16,000 volunteers, people from industries, government and       remarkable experience learned from the expo and shine on an international stage
                                                                  academic fields, and distinguished guests from home and abroad. Their smiles and        again.
                                                                  support were one of the most beautiful scenes in the TWFE and left a colorful page
                                                                  in the Taichung history.
                                                                                                                                                                                                                    Lu Shiow-Yen
                                                                  We believe that the TWFE symbolizes a new page of Taichung development. It is
                                                                                                                                                                                                                                         July, 2019
                                                                  not just a six-month exhibition; it stands for a national major development plan. The
1   Taichung Blooms in the
    World Flora Expo
    Following in the footsteps of Taipei,
    in 2018 Taichung became the second city in Taiwan to host the World Flora Expo.
    The Expo was not only an opportunity to demonstrate
    Taiwan's development in agricultural technology, production,
    and research, but also transformed Taichung into an attractive city
    with a new wave of development potential.
22              CH 1 Taichung Blooms in the World Flora Expo                                                                                                  1.1 Taichung World Flora Expo – Letting the World See Taiwan                       23

                                                       1.1 Taichung World Flora Expo –
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                                Letting the World See Taiwan

                                                       The origin of the Taichung World Flora Expo can be traced back to 2012, when
                                                       the then Mayor, Hu Chih-Chiang, promised to look after the local floral industr y.
                                                       Deputy Mayor Shyu, Jong-Shyoung led a delegation on a visit to the Netherlands
                                                       and found out about the World Flora Expo oppor tunity. With suppor t from
                                                                                                                                                                        Taichung World Flora Expo went through its planning phase        Taichung City Mayor, Lu Shiow-Yen, upon taking office,
                                                       the industr y, the city government chased the host position, and won.                                            and grand opening during former Mayor Lin Chia-Lung’s term.      promised to provide free admission to the Flora Expo for all
                                                                                                                                                                                                                                         Taichung citizens and all children under the age of 12.

                                                                                                                                                                        Government sent out Deputy Mayor Shyu once                       cultivation, growth has been steady. In 2018,
                                                                                                                                                                        again to the Netherlands to attend the AIPH                      cut flower cultivation covered an area of 3,103
                                                       Looking After the Floral Industry – Becoming the World                                                           Annual Congress, where he officially submitted                   hectares, with a total yield of 67,072 dozen.
                                                       Flora Expo Host                                                                                                  an application for the 2018 Taichung World                       Central Taiwan, which includes Taichung

                                                       I  n 1948, a group of European horticulturalists                                                                 Flora Expo on behalf of the City. It was at this                 City, Changhua County, Nantou County and
                                                          founded the [International Association                                                                        convention, upon initial approval, that Taichung                 other local regions, represented 60.84% of
                                                       of Horticultural Producers (AIPH)]. Its first                                                                    became the second city in Taiwan to host the                     the total area and 68.23% of yields. Orchids,
                                                       Floriade International Horticultural Exhibition                                                                  World Flora Expo.                                                planters, and potted flowers each respectively
                                                       was held in Rotterdam, the Netherlands, and                                                                                                                                       represented 29.29%, 62.69% and 49.69% of
                                                                                                                                                                        Hosting the Flora Expo –
                                                       was followed by various other hosts in Western                                                                                                                                    Taiwan’s national yield. The production makes
                                                                                                                                                                        Demonstrating Local Soft Power
                                                       countries. It is the world’s most prestigious                                                                                                                                     central Taiwan an important source for the
                                                       international horticultural exhibition of exquisite                                                              The Taichung City Government strategically                       country’s flowers and potted plants, which are
                                                       and exotic plants, where experts of different            Former Taichung City Mayor, Hu Chih-Chiang, was the     chose Houli as the Flora Expo site as a catalyst                 mainly exported to Japan and Southeast Asia.
                                                                                                                major force behind the Flora Expo, opening up Central
                                                       countries meet and exchange knowledge over a             Taiwan to the global horticultural industry.            to boost flora production and sales in the area.
                                                                                                                                                                        Later on during the planning of the Expo,
                                                                                                                                                                                                                                         Houli, Home to Flora –
                                                       typical six-month period.
                                                                                                                                                                        specific goals were set out: to showcase the
                                                                                                                                                                                                                                         Transforming Local Agriculture
                                                                                                                Mayor Shyu, Jong-Shyoung, on a trip to the
                                                       Over forty International Horticultural                   Netherlands. During this visit from July 19 to          local soft power of the floral and horticultural                 Houli District is a typical agricultural area in
                                                       Exposition have been held to date, and due to            26, at the 2012 Floriade Venlo, Shyu promoted           industry; To create an industry park for                         Taichung City, with flowers, top-grafting sand
                                                       the enormous global impact and overall benefits          Taichung City at the exhibit and received               agricultural technology, production, research,                   pears, wine grapes, potatoes, taro, and rice as its
                                                       it brings to its host city, the competition to host      information on the 2018 International Garden            education, recreation and tourism; and to                        main crops. It is also known as Taiwan’s back
                                                       is highly competitive. The first Expo held in            Festival. Supported by Chung Guo-Cheng,                 include green industries and the convention                      garden and Taichung’s flower town, growing
                                                       Asia was the International Garden and Greenery           AIPH member and President of the Taiwan                 industry, altogether building up Taichung                        gladioli, lilies, anthuriums, oncidium orchids,
                                                       Expo in Osaka, Japan, in 1990.                           Floriculture Development Association, the               to become a new leader of these industries,                      and moth orchids.
                                                                                                                Taichung City Government decided to go after            creating large-scale economic benefits, and
                                                       The origin of the Taichung World Flora                   the host position.                                      putting Taichung and Taiwan as a whole in the                    The 2018 Taichung World Flora Expo was not
                                                       Expo can be traced back to 2012, when the                                                                        world spotlight.                                                 only an international flower festival, but more
                                                                                                                Following in the Footsteps of Taipei –                                                                                   importantly a large stage to promote the local
                                                       then Mayor, Hu Chih-Chiang, promised to
                                                                                                                Taichung Became the Second City in                      Taichung Floral Industry in Steady Growth                        floral industry and boost domestic development.
                                                       look after local flower farmers by supporting
                                                                                                                Taiwan to Host the World Flora Expo                     The floral industry in central Taiwan possesses                  It was also an opportunity to transform the
                                                       Taichung’s floral industry and building an
                                                       excellent logistics system for it. Mayor Hu              In an endeavor to earn the right to host, on            advanced cultivation technology. From export                     local agricultural industry from a bottlenecked
                                                       sent his mayoral delegation, led by Deputy               September 11, 2012, the Taichung City                   cut flower production to orchid and potted plant                 primary industry to a competitive one at the
24             CH 1 Taichung Blooms in the World Flora Expo                                                                                                                      1.2 Dual-Core Flora Expo – Boosting Taichung's Economy          25

                                                       1.2 Dual-Core Flora Expo – Boosting
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                                 Taichung's Economy

                                                       Houli is now conveniently accessible, and the nearby town of Fengyuan has been revitalized.
                                                       The Flora Expo team strove to create a new value chain in living, shopping, recreation,
                                                       tourism, industr y and agriculture, to show the world Taichung’s charm and character.

                                                                                                                                                                              “The Sound of Blooming, a 15-meter-tall art                             Leopard cats changed Taichung Flora Expo
                                                                                                                                                                              installation at the Houli Forest Expo Site was built by
                                                                                                                                                                              the Taiwanese fabrication team, Luxury Logico.

                                                       Creating a New Gateway – A Unified Taichung

                                                       H    ouli District was chosen right from
                                                            the beginning as the core of the 2018
                                                                                                               becoming an urban fringe. Houli has long
                                                                                                               remained an agriculture-based district, reaching
                                                                                                                                                                               Fengyuan to form a living corridor and an
                                                                                                                                                                               economic belt, utilizing Houli’s convention
                                                                                                                                                                                                                                                       and Houli Eco Park (including nursery) as
                                                                                                                                                                                                                                                       the Expo site. However, due to the sensitive
                                                       Taichung World Flora Expo. The goal was to              only 60% of its projected population. 70% of                    venues and recreational features to bring                               geologic structure of the Eco Park, and because
                                                       create a new gateway for the city to seamlessly         the district is publicly owned land with zoning                 visitors into Taichung via this new gateway,                            the Houli Base is still an active military facility,
                                                       connect to northern Taichung on living,                 restrictions, which has led to slow growth.                     through Fengyuan and into the Taichung urban                            the City instead chose a 63-hectare buffer zone
                                                       shopping, recreation, tourism, industry and             Houli was chosen as the Taichung World Flora                    core.                                                                   between the Taiwan Sugar Corp. property and
                                                       agriculture, while uniting the original Taichung        Expo site in hopes of generating momentum for                                                                                           Central Taiwan Science Park Chixing Campus
                                                                                                                                                                               Agriculture as Backbone –
                                                       City area in development to allow maximized             development.                                                                                                                            as the Expo Site.
                                                       value generation from Houli to radiate outward.
                                                                                                                                                                               Building a New Value Chain
                                                                                                               Fengyuan Revitalization –                                       The Taichung City Government built the
                                                                                                                                                                                                                                                       Leopard Cat Sighting –
                                                       Flora Capital –                                         Polishing a Faded Pearl                                         Flora Expo development into the Taichung
                                                                                                                                                                                                                                                       The Expo Site Split into Three
                                                       Transforming Houli into a New Gateway                   The Flora Expo in Houli District was to                         Emerald Region Agricultural Value Creation                              In June 2014, a leopard cat, a Category I
                                                       Houli District was chosen by Taichung City              revitalize the slowly declining Fengyuan                        Master Plan. This master plan envisioned the                            protected species, was seen and captured in
                                                       Government as the new gateway of northern               District. The goal was to connect Houli and                     Flora Expo as a locomotive, integrating local                           a photograph on the Houli Expo Site. After
                                                       Taichung due to its accessibility. Besides the                                                                          resources and spearheading the creation of a                            careful consideration of the zone expropriation
                                                       easily reachable location, Houli is also known                                                                          new value chain, centered around agriculture.                           schedule and wildlife conservation, then-Mayor
                                                       as the “Flora Capital” for its high-value flowers                                                                       Combined with the living corridor, economic                             Lin Chia-Lung decided to drop the leopard cat
                                                       and fruits, making it the perfect site for the                                                                          belt, recreational belt, industrial belt, and other                     habitat from the development plans and listed
                                                       World Flora Expo. In addition, Houli has                                                                                agricultural belts, Taichung will form a unified,                       the Waipu Expo Site and Fengyuan Huludun
                                                       unique features such as horses – both steeds                                                                            large-scale economy that will start to build up                         Park Expo Site in its place. Thus the Flora Expo
                                                       and bicycles (sometimes called “metal horses”                                                                           momentum for development in surrounding                                 was divided into three sites, with a total area of
                                                       in Chinese) – as well as a world-renowned                                                                               regions.                                                                60.88 hectares.
                                                       saxophone industry, all of which further
                                                                                                                                                                               The Winding Journey –                                                   Upgrade – Taichung Flora Expo Becomes
                                                       enhance the Houli Expo Site.
                                                                                                                                                                               In Search of the Flora Expo Site                                        World-Class
                                                                                                               The Taichung Flora Expo Master Plan set Houli as the core
                                                                                                               area, focusing on development, and extending this to nearby
                                                       Hosting the Flora Expo in Houli is also a               Fengyuan and eventually the entire northern Taichung region.
                                                                                                                                                                               Initially, the Taichung City Government                                 Even though the planning process was delayed
                                                       strategic move to revitalize the area from                                                                              decided on the Houli Base, Houli Horse Ranch                            due to the changes in site selection, AIPH gave
26            CH 1 Taichung Blooms in the World Flora Expo                                                                                                 1.2 Dual-Core Flora Expo – Boosting Taichung's Economy       27
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                       recognition to the Taichung Flora Expo for its         new story of life and warmth.                               The Waipu Expo Site was developed with a               six corporate pavilions, donations, sponsorship,
                                                       efforts on wildlife conservation. On September                                                                     local theme of “the Flower and Fruit Village,”         supplies, and the physical participation of
                                                       11, 2015, AIPH issued an official letter to
                                                                                                              Taichung Quality Lifestyle –
                                                                                                                                                                          representing agriculture as Taiwan’s backbone          employees, led by corporate leaders, countless
                                                       Taichung City Government, upgrading the
                                                                                                              Three New Expo Sites
                                                                                                                                                                          in the past, its current development, and visions      highlights were created at the Taichung Flora
                                                       event to a “World Flora Expo” and changing             The Houli Horse Ranch and Forest Expo Site                  for the future. Green energy technologies              Expo.
                                                       its name to the 2018 Taichung World Flora              together formed the main stage of the Flora                 and smart agriculture applications were also
                                                       Exposition.                                            Expo, which includes Houli Forest and Houli
                                                                                                                                                                                                                                 1+2+10+N – Lighting Up the Garden City
                                                                                                                                                                          showcased here to echo one of the goals of the
                                                                                                              Horse Ranch with restored historic spaces and               Taichung Flora Expo: transitioning to quality          The strategy of the Flora Expo was to build a
                                                       Flora Expo Master Plan –                               elements.                                                                                                          Garden City. Beside the three main Expo sites,
                                                                                                                                                                          agriculture.
                                                       Taking the First Step                                                                                                                                                     municipalities across the Greater Taichung
                                                       After finalizing the decision to make Houli            The Houli Forest Expo Site was a former
                                                                                                                                                                          Connecting the Three Expo Sites –                      region all joined in transforming Taichung into
                                                       the Expo site, in May 2013, the Taichung               military base with large groups of existing trees,
                                                                                                                                                                          Traffic as the Biggest Challenge                       the Flora Capital of Taiwan. The theme is called
                                                       City Government began developing the 2018              around which the Expo team built the exhibits,              A challenge facing the three separate Expo sites       “1+2+10+N.”
                                                       World Flora Expo Master Plan, the first step           and named the site the “Forest Island.”                     was how to travel between them. The Flora              “1” represents the Houli Horse Ranch and
                                                       towards execution. The plan was later revised                                                                      Expo team built access roads to not only relieve       Forest Expo Site; “2” stands for the Waipu
                                                       and upgraded to become the Taichung Emerald            The Fengyuan Huludun Park Expo Site was                     traffic congestion during the Expo, but also to        and Fengyuan Huludun Park Expo Sites; “10”
                                                       Region Agricultural Value Creation Master              built into the existing Huludun Park and the                improve local traffic and accessibility at other       is the number of districts with smaller floral
                                                       Plan, which defined Houli as a major core for          Ruanpizai Creek flowing through it. The                     times.                                                 landscapes as outposts (the East District,
                                                       development to extend from the Flora Expo for          concept for this site was to recreate a “Floral                                                                    Wuri, Taiping, Wufeng, Dali, Qingshui, Dajia,
                                                       the next 30 years.                                     Metropolis by the Water” with a new waterside
                                                                                                                                                                          Storytelling Curation –                                South District, Houli and Dongshi). Lastly,
                                                                                                              and floral landscape.
                                                                                                                                                                          Creating an Astonishing Garden                         “N” symbolizes infinity, the idea of ultimately
                                                       On November 27, 2014, the Executive Yuan                                                                           One of the unique features of the Flora Expo           transforming Taichung into a greater Flora
                                                       approved the Taichung Emerald Region                                                                               was the paradigm shift to include a wide               Expo site and a garden city.
                                                       Agricultural Value Creation Master Plan and                                                                        range of curators. While the Taipei Flora
                                                                                                                                                                                                                                 A Sustainable Expo –
                                                       included the 2018 World Flora Expo Master                                                                          Expo only had curators who worked solely
                                                                                                                                                                                                                                 Adapting Expo Facilities for Reuse
                                                       Plan as one of the major national development                                                                      within the pavilions, the Taichung Flora Expo
                                                       plans, which officially gave the Flora Expo in                                                                     invited curators for outdoor landscape and             After the Flora Expo, most of the site facilities
                                                       Taichung its legal base.                                                                                           art installations. Through the different ideas         will be reused and remain as an example of
                                                                                                                                                                          of the curators, the Taichung Flora Expo was           Taichung’s infrastructure and soft power. For
                                                       Rediscover Green, Nature and People –                                                                                                                                     example, the 23rd World Orchid Conference
                                                                                                                                                                          able to present an array of exhibits that were
                                                       Showing the World a New Perspective                                                                                                                                       will be hosted in March 2020 on the Waipu
                                                                                                                                                                          astonishing and refreshing, both in depth and
                                                       The Taichung World Flora Expo theme was                                                                            range, across individual pavilions and Expo            Expo Site. The event will include publication
                                                       “Rediscover Green, Nature and People.” GNP,                                                                        sites.                                                 of the leading orchid cultivation results, an
                                                       originally the acronym for Gross National                                                                                                                                 orchid exhibition with a themed landscape
                                                       Product, a cold and lifeless number that                                                                           The Taichung Flora Expo’s budget was NT$5              area, a landscape competition area, an orchid
                                                       represents a market value, was redefined as                                                                        billion: less than the Taipei Flora Expo.              competition area, and a Five Highlights area.
                                                                                                              The Fengyuan Huludun Park Expo Site utilized its existing
                                                       Green, Nature, and People to tell the world a          riverfront to create a “Floral Metropolis by the Water.”    Fortunately, with corporate support including
28                  CH 1 Taichung Blooms in the World Flora Expo                                                                                    1.3 Rediscover Green, Nature and People – Conveying Warm Happiness           29

                                                       1.3 Rediscover Green, Nature and
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                                    People – Conveying Warm Happiness

                                                                                                                                                                                                                                          and determination for wildlife conservation and
                                                                                                                                                                                                                                          sustainable development.

                                                       The Taichung Flora Expo aimed to convey its core values and concepts to visitors                                                                                                   Flora Expo Staff Uniforms –
                                                       through the slogan “the Sound of Blooming” and the logo of a leaping person.                                                                                                       Made in Taiwan
                                                                                                                                                                                                                                          The Flora Expo staff uniforms were designed
                                                                                                                                                                                                                                          by Justin Chou, the first ever Taiwanese
                                                                                                                                                                                                                                          designer to be in New York Fashion Week.
                                                                                                                                                                                                          The logo design of the
                                                                                                                                                                                                          Taichung Flora Expo was         Chou used green and blue from the logo as a
                                                                                                                                                                                                          based on the terrain of
                                                                                                                                                                                                                                          palette to create professional expo uniforms that
                                                       Theme and Elements – The Sound of Blooming                                                                                                         Taiwan. The combination of
                                                                                                                                                                                                          green leaves, blue rivers and   are both functional and energetic.
                                                                                                                                                                                                          orange flowers represents
                                                                                                                                                                                                          the “Rediscover GNP: Green,
                                                                                                                                                                                                                                          Taichung City Only – Special Edition Flora
                                                       A    fter settling on the theme of “Rediscover
                                                            Green, Nature and People,” on September
                                                                                                                             Flora Expo Logo –
                                                                                                                             Hidden Figure of a Leaping Person
                                                                                                                                                                                                          Nature and People.”
                                                                                                                                                                                                                                          Expo Card for Citizens
                                                       19, 2016, the Taichung City Government                                                                                                                                             The Taichung City Government released a
                                                       presented the Flora Expo official slogan, “the                        The Flora Expo logo uses the shape of Taiwan        Theme Song “Please Listen” –                             special edition “Flora Expo Card” exclusively
                                                       Sound of Blooming,” and logo of a running                             as a base, and blends a green leaf, a blue river,   Specially Composed by Wu Tsing-Fong                      for Taichung citizens. The card was designed
                                                       silhouette, with the aim of helping visitors                          and an orange flower to represent the key           The Taichung City Government invited Golden              by Joe Fang, the Taiwanese designer behind
                                                       capture the concepts and meanings of the Flora                        features of the three Expo sites. The green leaf    Melody Award winner and songwriter Wu                    multiple key visual designs of the Golden
                                                       Expo.                                                                 represents the Houli Horse Ranch and Forest         Tsing-Fong to be the Flora Expo Ambassador,              Horse Awards, Golden Bell Awards, and
                                                                                                                             Expo Site and its relaxing forest garden; the       and he composed a theme song titled “Please              the Golden Melody Awards. The peanut-
                                                                                                                             blue river is a symbol of the Ruanpizai Creek       Listen” exclusively for the Flora Expo,                  inspired design features colorful shapes of
                                                                                                                             flowing through the Fengyuan Huludun Park           representing the official slogan “the Sound of           peanuts, with patterns of the Taichung City
                                                                                                                             Expo Site; the orange flower symbolizes the         Blooming” through music.                                 tree (the five-needle pine) and City flower
                                                                                                                             flower- and fruit-abundant Waipu Expo Site.                                                                  (Taiwan cherry). The shapes interlock with one
                                                                                                                                                                                 Wildlife Conservation –                                  another, representing both the links between
                                                                                                                             A Reminder to Care – Sustainable                    The Leopard Cat Family and Horsiver                      individuals and the connection between citizens
                                                                                                                             Coexistence Between People and Nature
                                                                                                                                                                                 The initial Taichung Flora Expo site was split           and their city. The restless and ever-changing
                                                                                                                             The logo’s tricolor shapes together form            into three independent areas due to a leopard            relationships perfectly describe Taichung, the
                                                                                                                             a silhouette of a leaping person, which             cat sighting. With the Houli Horse Ranch                 city of happenings. It also ties back to Taichung
                                                                                                                             symbolizes the inseparable relationship between     preserved, the Taichung City Government                  City’s slogan: Here to Connect.
                                                                                                                             humans and Nature. It is also a reminder of the     decided on a leopard cat family and their
                                                                                                                             importance of the sustainable coexistence of the                                                             The Taichung Declaration – Pointing out
                                                                                                                                                                                 horse neighbor as the official Flora Expo
                                                                                                                             two, and a manifestation of Taiwanese design,                                                                Economic Development Issues
                                                                                                                                                                                 mascots. The characters were designed by
                                                       During the Taichung Flora Expo, the Leopard float welcomed visitors   and of the creative curators, who together made     animation director Chen Yu-Yu with different             The Taichung City Government published the
                                                       at the plaza in front of the main entrance of the Waipu Expo Site.
                                                                                                                             the logo all the more intriguing.                   personalities to convey Taichung City’s spirit           Taichung Declaration to promote the values of
30                 CH 1 Taichung Blooms in the World Flora Expo                                                                                               1.3 Rediscover Green, Nature and People – Conveying Warm Happiness                          31

                                                       Mascots
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                         Horsiver                                                              Leo
                                                        Elderly neighbor horse                                                 Leopard cat dad                                    the Flora Expo – Green Productivity, Nature                       AIPH President Bernard Oosterom was
                                                        The leopard cat family neighbor                                        A n a l l - r o u n d f a r m e r, g r o w i n g   Sustainability, and People with Greenability                      present at the Grand Opening of the Taichung
                                                        horse, called “Horsiver” is like                                       plants vegetables, fruit and                       – as well as pointing out the issues caused by                    World Flora Expo and praised the Taichung
                                                        member of the leopard cat family.                                      flowers. Keen on exploring
                                                                                                                               science, he often assists in various               contemporary economic development, such as                        Declaration as a milestone for the AIPH, saying
                                                        A beekeeper, he is fond of helping                                     animal and plant issues. Familiar                  environmental disruption and decreased social                     the organization will use it as a successful
                                                        fruit growers in pollinating fruit                                     with the workings of Nature, and
                                                        trees. He plays the saxophone                                          well aware of the relationships                    interactions. The Declaration also mentioned                      example. The Floriade Expo 2022 host, Mayor
                                                        alone in the yard during his leisure                                   bet ween flora and fauna. Enjoys                   goals and strategies to achieve a balance                         Franc Weerwind of Almere, also came to
                                                        hours with a hint of remembrance                                       “ Ta i c h u n g p a s t r y ” m a d e b y
                                                                                                                               L e o n a a n d m a i n t a i n s a h a p p y,     between economic development and ecological                       Taichung to learn from its experiences.
                                                        and nostalgia in the music. The
                                                                                                                               roundish figure.                                   conservation, with a redefinition of the term
                                                        knowledgeable Horsiver is great
                                                        at explaining the mysterious laws                                                                                         GNP from a cold and lifeless number of the
                                                        and phenomenon of Nature to the                                                                                           gross national product to a touching concept of
                                                        kids.                                                                                                                     “Green, Nature, and People,” telling the world
                                                                                                                                                                                                                                                         A total of 50 countries and 178 institutions
                                                                                                     Leona                                                                        a new story about caring for the planet and                            from around the world signed the Taichung
                                                                                                     Leopard cat mom                                                              embracing all species. Its goal is to create a new                     Declaration.
                                                                                                                                                                                  role model for city governance, as well as a
                                                                                                      A pastry chef of great skill who
                                                                                                                                                                                  sustainable and livable society. The Declaration                        1.94 international cities (from 26 countries)
                                                                                                      loves to come up with new tastes
                                                                                                                                                                                  has been signed by 178 institutions worldwide.                              and 19 domestic cities, a total of 113 cities.
                                                                                                      which everyone enjoys. Leona is
                                                                                                      the most insightful member of the                                           It was so well received by AIPH that it made                            2.	30 foreign institutions in Taiwan.
                                                                                                      family, providing timely questions or                                       the Declaration its official document on the
                                                                                                      affirmations. Treats everyone to new                                                                                                                3.	2 2 international organizations, including
                                                                                                                                                                                  AIPH website for the world to see and learn                                 AIPH, ICLEI, CityNet, and UCLG ASPAC,
                                                                                                      varieties of Taichung pastries every
                                                                                                                                                                                  from.                                                                       among others.
                                                                                                      time a family member finishes a job.
                                                                                                                                                                                                                                                          4.	1 3 councils/councilor organizations,
                                                                                                                                                                                                                                                              including Nagoya and Ehime in Japan,
                                                                                                                                                                                                                                                              Gwangyang in South Korea, and Salzburg in
                                                                                                                                                                                                                                                              Austria, etc.

                                                            Life                                                                          Love
                                                            Leopard cat brother                                                           Leopard cat sister
                                                            The delight of the family, always
                                                            stumbling around and curious of
                                                            everything around. Loves to tag
                                                                                                                                          An extremely active and
                                                                                                                                          assertive little adult with
                                                                                                                                          only a smattering of
                                                                                                                                                                                      G      reen
                                                                                                                                                                                             Production – Green – Sharing        N       ature
                                                                                                                                                                                                                                        Ecosystem - Nature- Coexistence         P      eople
                                                                                                                                                                                                                                                                                       Life-People-Mutual Good

                                                            along with his sister on adventures                                           knowledge of the things
                                                            and ask questions. Not only the                                               g o i n g o n a r o u n d h e r.
                                                            “ happy nut ” of the family, but                                              Creates a dream world with
                                                            also enjoys all sorts of fruit and                                            her runaway imagination
                                                            loves flowers even more. He is often                                          and takes her brother on
                                                            attracted to and stopped in his                                               expeditions, occasionally
                                                            tracks by flowers beside the road.                                            teasing him.
                                                                                                                                                                                          Waipu Expo Site                           Houli Horse R anch                           Fengyuan Huludun
                                                                                                                                                                                                                                    & Forest Expo Site                           Park Expo Site
1.4 Three Main Sites – Supporting a Successful Flora Expo                        33

1.4 Three Main Sites – Supporting a
         Successful Flora Expo

The organizing team, budgeting, and project management are the three most impor tant par ts
of the Flora Expo. From zero to something, these are the key to the Flora Expo’s success.

Against All the Odds, the Team Integration Shows Its Strength

A    ll things are difficult before they are
     easy. After Taichung Flora Expo won
the right to host the exhibition, each link
was crucial to its success, from planning the
proposal, acquiring the lands, striving for
funds, and organizing the team to preparing and
managing the projects. Among all these factors,
the organizing team, budgeting and project
management were the keys to the Flora Expo’s
success.
                                                      Shyu, Jong-Shyoung, the former Deputy Mayor of Taichung City,
In 2013, the Flora Expo Promotion                     led a group to successfully strive for the 2018 Taichung Flora Expo.
Committee Was Established
In response to the complex affairs of the Flora       the director of the office. It consisted of eight
Expo, the “Taichung International Flora Expo          groups, including operation management and
Promotion Committee” was established on               transportation planning.
April 9, 2013. The former Mayor, Hu Chih-
Chiang, served as the chairman. The 21                In February 2014, Ding, Shyi-Yong, the former
bureau chiefs related to the Flora Expo were          convener of Taipei Flora Expo, was invited to
apparent members. This was the first planning         be the chief producer of the Taichung Flora
organization for the Flora Expo.                      Expo, accelerating the software and hardware
                                                      planning for the event. The initial structure laid
The Promotion Committee set up the “Taichung          a good and important foundation for the Flora
Flora Expo Promotion Office.” The Deputy              Expo. In August 2014, Ding, Shyi-Yong left the
Mayor, Shyu Jong-Shyong, was appointed as             team.
34                 CH 1 Taichung Blooms in the World Flora Expo                                                                                                        1.4 Three Main Sites – Supporting a Successful Flora Expo                       35
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                                                                                                                                                      Organizational Project Management – Key to the Flora Expo’s
                                                                                                                                                                                      Success
                                                                                                                                                                                      Setting the Schedule for Goals, Evaluating
                                                                                                                                                                                      Projects by Research, Development and
                                                                                                                                                                                      Evaluation Commission
                                                                                                                                                                                      The progress of the Flora Expo was smooth. In
                                                       The “Taichung International Flora Expo Promotion Committee” was renamed the "Taichung World Flora Expo Promotion Committee,”
                                                       which was expanded to include social or corporate talents.                                                                     addition to the organization of personnel and the
                                                                                                                                                                                      assistance of funds, the organizational project
                                                                                                                         29, and also included experts from business and              management was the key to its success. One
                                                       The Team Adapted Flexibly as Tasks                                other industries.                                            month before the Taichung City Government
                                                       Began and Ended
                                                                                                                                                                                      signed an agreement with AIPH, the Taichung
                                                       In response to the tasks in different stages of                   The original “International Flora Expo                                                                                In order to grasp the timeline of the Flora Expo, the former
                                                                                                                                                                                      City Government set up a project management              Deputy Mayor, Chang Kuang-Yau (middle), issued a military
                                                       the Flora Expo, the promotion was adjusted                        Promotion Office” was also renamed the                       examination by the Research, Development                 order and kept a close eye on the progress of works.
                                                       accordingly. For example, when the relevant                       “World Flower Expo Office,” adding vertical                  and Evaluation Commission (RDEC). Based on
                                                       hardware construction was completed,                              and horizontal coordination groups. The                      the goal of the Flora Expo’s trial operation in
                                                       the project was then handed over to the                           overall organizational structure was expanded                September 2018, the "backward method" was                only was progress expected in each meeting,
                                                       management unit. The engineering team was                         from 8 groups to 15. On April 8, 2016,                       used to set up timelines for different projects          but each cross-office business was required to
                                                       downsized or disbanded, and the curating and                      the "2018 Taichung World Flower Expo                         and calculate completion dates for each stage,           draw a work flow chart or Gantt chart to set out
                                                       marketing teams joined immediately after.                         Promotion Project" was approved by the central               and reserve a buffer period in the event that the        their respective job responsibilities, scheduled
                                                       The Flora Expo team constantly adapted to the                     government and it was determined that the                    project encountered unforeseen factors such as           timetables, and to inform each unit which link is
                                                       different needs or tasks, which gave them the                     Flora Expo's funding was 8,871 billion New                   natural disaster or public protest. All the factors      related to itself and when it must be completed,
                                                       advantage of optimizing the human resources of                    Taiwan dollars.                                              were included in the control table.                      according to the schedule.
                                                       the organization.
                                                                                                                         2016: Signing the Contract of the Flora                      Demanding a Military Order to Control                    Once Progress Showed Signs of Delay,
                                                                                                                         Expo and Contracting Out Exhibition Hall                     Progress                                                 The Task Would Be Flagged
                                                       In September 2015, in response to the name
                                                                                                                         Projects
                                                       change of “International Flora Expo” to “World                                                                                 In order to improve efficiency and handle the            If the RDEC found that there might be a
                                                       Flora Expo,” the Taichung City Government                         On February 27, 2016, the former Mayor                       progress, the former Deputy Mayor, Chang                 delay, an alert would be issued immediately
                                                       renamed the “International Flora Expo                             of Taichung City, Lin Chia-Lung, and the                     Kuang-Yau, asked all units to sign military              through the communication platform, and the
                                                       Promotion Committee” to the “World Flora                          President of AIPH, Bernard Oosterom, officially              orders to assure him they would complete the             researched and analyzed progress reports and
                                                       Expo Promotion Committee.” The committee                          signed the contract for the 2018 Taichung                    project on time. He paid close attention to              suggestions would be proposed in the progress
                                                       was expanded and included in the representative                   World Flora Expo. In the next two years,                     progress and integration, and cleared the way            control meeting held by the former Secretary-
                                                       of the central business authority and the co-                     various constructions, horticultural planting,               from possible interference. At the same time,            General, Huang Ching-Mao, every month. All
                                                       host of the Flora Expo, Taiwan Floriculture                       marketing and promotion of the Flora Expo                    meetings were held every month to coordinate             the progress was strictly controlled.
                                                       Development Association; the bureau heads of                      were all commenced, exhibition hall projects in              and integrate different divisions of work. Not           In terms of the quality of engineering
                                                       the municipal government increased from 21 to                     the three Expo Sites were also contracted out.
36                  CH 1 Taichung Blooms in the World Flora Expo                                                                                                              1.4 Three Main Sites – Supporting a Successful Flora Expo                      37
2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT

                                                                                                                                                                                     Deputy Secretary-General Chen Ju-Chang inspects public           The Deputy Mayor, Yang Chiung-Ying (right), was responsible
                                                                                                                                                                                     access routes.                                                   for the marketing and promotion of the Flora Expo.

                                                                                                                                                                                     on integration while monitoring Phase 1                          design team suggestions etc., in order to secure
                                                                                                                                                                                     outstanding items and completion status.                         an on-schedule opening and smooth operation.

                                                                                                                                                                                     Weekly Progress Meetings – The Flora
                                                                                                                                                                                                                                                      On December 25, 2018, Taichung Mayor, Lu
                                                                                                                                                                                     Expo Successfully Opened
                                                                                                                                                                                                                                                      Shiow-Yen, took office and appointed Deputy
                                                                                                                                                                                     In September 2018, Phase 1 missions and                          Mayor Bruce Linghu and Yang Chiung-Ying
                                                                                                                                                                                     target monitoring came to an end and the team                    to supervise the Flora Expo marketing and
                                                                                                                                                                                     started SOP test runs. The weekly operation                      promotion to boost visitor volume. Linghu,
                                                       The Deputy Mayor, Bruce Linghu (fifth from right in the back row), came from a diplomatic background and mainly assisted in
                                                                                                                                                                                     headquarters meetings were relocated from                        who has a background in diplomacy, was
                                                       international propaganda.
                                                                                                                                                                                     the city office building to the Houli Forest                     responsible for international promotion and
                                                                                                                                                                                     Expo Site, with onsite inspections conducted                     guest receptions; Yang, who served multiple
                                                       construction, the RDEC specially established                         across hardware (construction) and software              by the CEO and former Deputy Mayor, Chang                        terms as a member of the Legislative Yuan,
                                                       the "Flora Expo Engineering Project                                  (exhibit curation, art and culture, marketing            Kaung-Yau. The RDEC accompanied Chang                            was in charge of domestic promotion, including
                                                       Supervision and Investigation." The former                           promotions, etc.). The RDEC reviewed                     and took meeting minutes of directions and                       the County and City Week event coordination.
                                                       Secretary-General, Huang Ching-Mao, led                              performance reports and comments, and raised             track completion statuses at each responsible                    General affairs and crisis management were
                                                       the relevant municipal government officials to                       flags under the CEO’s direction. It was also             institution. At the weekly meetings, reports                     supervised by Deputy Secretary-general, Chen
                                                       investigate the engineering tenders, and then                        responsible for monitoring completion progress           were presented with updates on achieved                          Ru-Chan, who was deeply involved in the Flora
                                                       became the biggest winner at the 18th Public                         across divisions and presented its reviews at the        targets, quality control, inspection reviews, and                Expo.
                                                       Construction Golden Quality Award.                                   operation headquarters monthly meetings.
                                                                                                                                                                                                                                                                                              Taichung City
                                                       Phase 1: Operation Headquarters –                                    Phase 2: Expansion – Addition of 20                                                                                                                               Government strictly
                                                                                                                                                                                                                                                                                              controlled the progress
                                                       Setting Up 15 Divisions                                              Mission Centers                                                                                                                                                   and quality of each
                                                                                                                                                                                                                                                                                              construction at the
                                                       The operation headquarters was established                           During Phase 2 (March 2018 – May 2019), the                                                                                                                       Flora Expo. The picture
                                                                                                                                                                                                                                                                                              shows the southbound
                                                       in June 2017, another milestone of the Flora                         Flora Expo operation headquarters expanded                                                                                                                        connection highway
                                                       Expo. Led by CEO and former Deputy Mayor,                            capacity of Expo Site teams and headquarters.                                                                                                                     project across the
                                                                                                                                                                                                                                                                                              west bank of Dajia
                                                       Chang Kuang-Yau, 15 divisions were set up                            Each Expo Site had one Site Director in charge                                                                                                                    River, Yamay from the
                                                       during Phase 1 (June 2017 – August 2018) with                        of site operation and management; Within the                                                                                                                      interchange system
                                                                                                                                                                                                                                                                                              of National Highway
                                                       September 2018 scheduled as the soft opening                         headquarters, 20 mission centers were added,                                                                                                                      No. 4 Shengang.

                                                       target. Weekly tasks and targets to be carried                       each with a manager responsible for setting
                                                       out by each division were all set on the cloud                       up SOP for execution of its services. The
                                                       management system, with interface integration                        RDEC reviewed Phase 2 SOPs and assisted
2   Three Expo Sites
    Open New Horizons
    The core values of the Taichung World Flora Exposition lie in
    promoting balanced regional evolution
    that drives Greater Taichung's construction and development.
    Relating progress in software and hardware to take into account local requirements,
    by starting from scratch,
    putting sustainable development into practice, and showcasing local features
    To bring the soft power of Taichung and Taiwan as a whole to the attention of the world.
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