2018 MEDIA KIT - Ink Global
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201 8 M E D I A K I T
2018 MEDIA KIT LETTER FROM THE EDITOR 2018 is already shaping up to be a very exciting year for Thomas Cook, with new routes to Seattle, Dubrovnik, Gerona, Thessaloniki, Varna, Funchal and Santa Clara planned for this summer. Here at Thomas Cook Travel we work hard to reflect Thomas Cook’s sense of adventure and passion for exploring the world, with stories that entertain, inform and inspire. We put an emphasis on exclusive high-quality photography and fun, engaging copy, as well as our creative and unusual way of presenting familiar destinations and stories. For example, we’ve run a story about how the Dominican Republic has become the Caribbean's coolest surf spot; eaten our way around the beautiful island of Sicily; and tried out the weirdest new fitness trends in Ibiza. We’ve even created our ultimate insider guide to San Fransisco, another of Thomas Cook's newest destinations. I hope you enjoy the magazine! Claire Claire Bennie Editor
2018 MEDIA KIT
OUR MAGAZINE
Thomas Cook Travel is the inflight magazine for Thomas
Cook, one of the best-known and most established brands
within the travel industry.
Published quarterly and distributed in every seat pocket
on all Thomas Cook Airline flights, it reaches an audience
of more than 6 million people a year. The magazine
features 124 pages of stylish design, breathtaking
photography and compelling travel stories. It is designed
for discerning audiences; people who love the good life
and are looking for unforgettable experiences across
Thomas Cook’s global network.
Inside Thomas Cook Travel, you’ll find features on fashion,
beauty, adventure, food, hotels, technology and culture, plus
celebrity interviews and travel tips on long and short haul
destinations that inform and inspire passengers’ travel and
lifestyle decisions. And, of course, we shine a spotlight on
Thomas Cook’s incredible destinations, with engaging travel
features from expert writers.
2018 MEDIA KIT
ABOUT THE AIRLINE
Thomas Cook Airlines 6.4 million
passengers a year
Thomas Cook Airlines is one of the biggest
leisure carriers in the UK, and an integral
part of the Thomas Cook Group the most
established name in travel.
67
worldwide destinations
56%
Thomas Cook Airlines operates a fleet of
35 aircraft from over 20 airports across
the UK, flying more than 6.4 million
passengers to 67 destinations worldwide. of passengers are female
44%
Travel is still important to Thomas Cook's
passengers. The sector is remarkably
resilient, with most customers
feeling that a summer holiday is the of passengers are male
last thing they would give up in tough
29%
economic times.
AB profile
Sources: GB TGI; The Global Passenger Survey
2018 MEDIA KIT
OUR AUDIENCE
42%
stay over 11 nights per year
82%
always read the inflight magazine
in hotels
63% 58%
of Thomas Cook passengers are
stayed in a 4 or 5-star hotel more likely to be influenced on their
last year choices by inflight magazines
29%
bought jewellery worth more
66%
of Thomas Cook passengers think
than €1,500 last year about their next trip while travelling
65%
brand recall
Sources: GB TGI; The Global Passenger Survey
2018 MEDIA KIT
OUR
ADVERTISERS
I NCLUDING
Gloria Hotels
Xanadu Resort
Barbados Tourism Board
Brand USA
Maxx Royal Resorts
Cornelia Hotels
Crystal Hotels
Barcelo Hotels
...and many more
No.127528 - Galeri Kristal (Nirvana) 1pp.indd 1 16/02/2016 14:41
Endless holidays
Punta Cana | Dominican Republic
Take the family on vacation, enjoy a short Barceló Hotels & Resorts, unique
break just for adults, organize your wedding hotels right on the beach and with
or a great event, relax at the Spa, play your the best All Inclusive program.
From the glamour of Las Vegas and majesty of the Grand Canyon, to New York’s best round of golf and also take advantage
iconic Statue of Liberty and the rhythm of the Deep South, take your pick from of the exclusive benefits of Club Premium.
a million different adventures in America.
08 000 211 256
Plan your perfect US holiday today and Tick the Box
on your favourite US destinations and experiences.
For more information visit www.thomascook.com/holidays/usa
No.000000 TC House ad - BrandUSA 1pp.indd 1 05/10/2016 08:26 No.133894 - Grubarges Inversion (Barcelo Beach Resort) 1pp.indd 1 12/04/2016 16:37 No.000000 Gloria Hotels 1pp.indd 1 18/05/2016 10:15
2018 MEDIA KIT
No.129736 - Rixos 1pp.indd 1 15/03/2016 14:01
No.00000 Maxx Royal_200x255 1pp.indd 1 10/10/2016 13:57
www.corneliaresort.com
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No.763877 Mirabelle Communications Limited 1pp.indd 1 14/10/2016 14:05 No.799294 Cornelia Hotels Golf Spa 1pp.indd 1 12/10/2016 11:07 No.125180 - Xanadu 1pp.indd 1 04/03/2016 10:40
2018 MEDIA KIT O U R E D I TO R I A L F E AT U R E S
2018 MEDIA KIT O U R E D I TO R I A L F E AT U R E S
2018 MEDIA KIT
C R E AT I V E
SOLUTIONS
P ROMOTIONS
We can create bespoke promotions
or composite promotions to help
you engage with our audience.
G LO R I A H OT E L S & R E S O RT S | P R O M OT I O N
SU PPLEM ENTS Going for glory
This December, Europe’s golfing elite will gather at Gloria Hotels & Resorts in Belek
Themed supplements sponsored
Beautiful weather and fabulous courses have Running simultaneously to the Congress, wonder our guests value the experience
made Belek, in Turkey, one of the world’s the ITC will pit teams from each of Europe’s greatly and are looking forward to returning
fastest-growing golf regions – a movement member PGAs against each other across for a second year.”
led by Gloria Hotels & Resorts. Its 45-hole 72 holes at Gloria Golf Club. The best two With Gloria’s Serenity Resort acting as the
complex at Gloria Golf Club is the largest individual scores each day from each team base for both events, the week will conclude
in the country, while the company is now of three will count towards the overall team with a gala award dinner, bringing delegates
by an advertiser and focusing on a
set to host two important events on 8-11 score as Scotland look to make it three wins and ITC competitors together in celebration
December, 2015: the Professional Golf in four years, and repeat their 10-shot victory of the Association’s 25th anniversary.
Associations of Europe’s Annual Congress and from 2014. “We are very pleased to be hosting the PGAs
the International Team Championship (ITC). “Our partnership with Gloria has already of Europe’s Annual Congress again this year,“
During the former, representatives from shown to be hugely effective from both explained Öznur Özdemir Özaltin, CEO of Gloria
the Association’s 36 member countries, along sides,” said Ian Randell, PGAs of Europe CEO. Hotels & Resorts. “We are especially excited to
with the leaders of other significant golfing “The resort offers superb accommodation, relive the International Team Championship,
specific subject such as tourism,
bodies from across the continent, will meet extensive meeting facilities, great golf which is a key part of the Congress week. Last
and discuss the state of play within their courses and offers plenty of variety for both year the Scots took the glory – we can’t wait to
respective territories, and hear from fantastic our delegates and players. With such rich see who will win this time around!”
speakers from the world of golf and beyond. surroundings to our flagship event, it is no gloria.com.tr/en
drinks or shopping.
ADVERTS
We can design and redesign
adverts to ensure consistent
brand recognition.2018 MEDIA KIT O U R 2018 R AT E S & D E A D L I N E S Per quarterly issue Volume discounts Full page (ROP) £ 11,994 2 issues 10% Back cover £ 14,885 4 issues 20% Inside front cover £ 13,995 Inside front spread £ 25,073 Special formats on request Inside back cover £ 13,193 Price lists in other currencies available. Double-page spread £ 22,794 Please contact Ink. Half page £ 6,594 Quarter Page £ 3,626 Advertorials One-page advertorial £ 13,194 Double-page spread £ 24,073 Production schedule Issue Copy deadline Onboard February/March/April 7th January 1st February May/June/July 7th April 1st May August/September/October 7th July 1st August November/December/January 7th October 1st November Contact George Hughes george.hughes@ink-global.com Publisher +44 20 7625 0854
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