16TH MALAYSIA INTERNATIONAL HALAL SHOWCASE - 3-6 April 2019 MITEC. Kuala Lumpur. Malaysia
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16
TH
MALAYSIA
INTERNATIONAL
HALAL SHOWCASE
3-6 April 2019
M I T E C . K u a l a L u m p u r. M a l a y s i a
Motif inspired by Moorish Circles
(Moroccan Islamic Pattern)
Delivering Halal Markets
the #1 destination
for halal businesses.
We believe MIHAS is THE important platform for
MIHAS is a must attend annual trade show for businesses catering to Muslim markets. Halal trade. We have met a lot of genuine buyers
who take an interest of our products that we
From F&B, Pharmaceuticals, Cosmetics, Halal Ingredients, Tourism, Finance, Logistics to import into Malaysia.
Digital, MIHAS covers the entire spectrum of the Muslim lifestyle demands.
With over 20,000 visitors to MIHAS each year from nearly 80 countries, MIHAS delivers an
JESSICA ONG
unbeatable world stage for Halal products and services. Co-Founder of Kulin Sea Sdn Bhd
Malaysia
KNOWLEDGE
A COMPREHENSIVE GLOBAL SHOWCASE SHARING
OF HALAL PRODUCTS & SERVICES PROGRAMMES
Participating in MIHAS is a very big step for us.
6
We met a lot of people from all over the world
to promote our Halal tourism industry. Malaysia
conferences
is the place to be and it is a great opportunity to
be a part of this important event.
Food & Pharmaceuticals Cosmetics Finance
Beverages
35
different talks
and panel MARILOU AMPUAN
sessions Department of Trade and Tourism
Tourism E-Commerce Logistics Davao, Philippines
Halal : A Major FOOD & BEVERAGES
MIHAS : The Door to Asia Pacific Markets
Economic Growth USD 1,264B
Malaysia is the natural gateway to the Halal markets
Segment PHARMA
USD 83B
of Asia Pacific. Its Geographical location and more
importantly, its position as the foremost Halal
economy provides an ideal backdrop for MIHAS. 62%
FINANCE of the world’s Muslim
Total Muslim spend in 2016 across USD 1,599B population resides in the
lifestyle sectors reached USD 2.3 trillion MALAYSIA RANKS #1 IN THE GIE Asia Pacific
INDEX (THOMSON REUTERS) Pew Research Centre
of visitors to
A rising global Muslim population
TRAVEL MIHAS are
#1 for Halal Food
USD 169B
OIC countries gaining wealth COSMETICS
USD 57B #1 for Islamic Finance 48%
of global halal spending
from Asia
Pacific
An increasing awareness on religious needs MEDIA are from Asia Pacific
#1 for Halal Travel
USD 198B
Source: State of the Global Islamic Economy Report
by Thomson Reuters
Top 10 International Visitors
2016 Existing Muslim Market 2022 Potential Market Size
11.9% of global expenditure 7.3% CAGR Growth (2016-2022)
$ 2,006 BILLION $ 3,081 BILLION Indonesia China Singapore Thailand Japan South Korea Brunei Hong Kong Taiwan Philippines
MIHAS 2018: 100% of visitors are sourcing for
halal products & services.
breaking all records. Our strategic partnerships allow us to target key
buyers across Halal industries, resulting in better
quality visitors, more meetings and more trade.
The 15th edition of MIHAS was a tremendous success and the largest in its series, with more variety and innovation
in the products displayed, more knowledge sharing programmes and yielding more trade for exhibitors.
There is no better place to tap the growing demand for halal products than MIHAS.
MIHAS BUYER PROGRAMMES
MIHAS 2018 helped us to
identify quality products from
778
exhibitors
21,000
visitors
companies. We will be seeing
these products on our
ASEAN
INSP (International Hosted Buyer MIHASConnect
from
shelves soon. Sourcing Programme) Programme MIHASCONNECT allows
from
32
countries
72
countries
LILIYA KENZINA
OPEN TO MALAYSIAN
COMPANIES ONLY.
Buyers sourced from
MIHAS’ Hosted Buyer
Programme yielded over 450
quality business meetings.
pre-registered trade visitors to
access the exhibitor list and
schedule meetings prior to
Purchasing Manager
Green Belt Group of Companies MATRADE’s 47 offices their visit.
U.A.E worldwide.
35%
increase
28
trade
in exhibitors delegations
MIHAS 2018 TOP BUYERS
Catering Services Healthcare
92% 3972 Sime Darby, Petronas, Malaysia Airports,
UOA H, PWTC KL, Malindo, Genting
Hospital Kuala Lumpur, Rabaa
El-Adaweya Hospital, Ministry of Health,
met their goals total number of Cruise Lines Guardian
meetings at MIHAS Food Manufacturers Hotels
Secret Recipe Manufacturing Sdn Bhd, Grand Seasons KL, A'Famosa Resort
Ajinomoto, Chatime, Marrybrown, Melaka, Corus Hotel, The Grand Beach
Ayamas, Behn Meyer Resort Port Dickson, Philea Resort & Spa
Retail Finance & Takaful
40.3% RM1.52 Billion
increase in YoY trade being Lulu Group International, The Store, Zurich Takaful, Public Mutual, Prudential,
conducted at MIHAS 2018 Mynews, Isetan, Giant Supermarket, AIA Takaful, Takaful Ikhlas, Al Rajhi Bank,
Mydin, Cosway, UO Superstore, Aeon AIA Public Takaful, Etiqa Takaful
Big, Mustafa Singapore, Fresh Daily
MIHAS 2018 Visitors Breakdown Visitors Classified by Business Activity Visitors Breakdown by Industry
MIHAS
(excluding Malaysia)
83%
1. Halal Ingredients of hosted buyers NORTH
TOP
EUROPE ASIA
returning to NORTH Exporters and 47.63%
2. Frozen Foods EUROPE ASIA Importers
2018
MIHAS 2019
8
5% 28%
3. Process Technology Manufacturers 23.30% 21% Food & Beverages
AMERICAS Government
4. Coffee 2% MIDDLE
EAST
Restaurateurs 20.36% /Trade Agencies
and Caterers
8%
ASEAN
3% Islamic Finance
Buyer
5. Meat/Poultry 43%
SOUTH ASIA Retail 20.29% 3% 50% Cosmetics
50% 70%
6. Dairy Products 8% OCEANIA 4% Logistics
Finance 8.24%
sought after 7. Packaging Materials, AFRICA 4% 4% Tourism
Packaging, Packaging Aids
Insights
of visitors are are involved in 2% 4%
F&B products looking for Halal purchasing
Healthcare 6.57%
11%
Pharmaceuticals
8. Bakery Products ingredients process Others
Travel 4.04%
be part of the largest
discover more at MIHAS. halal trade show!
Whether to gain valuable market insights or to promote your product, join our knowledge sharing and networking programmes. Participating Options
MIHAS 2018 featured over 40 different talks and panel sessions, was a tremendous hit with visitors and exhibitors.
Industry Zone Conferences International Sales
An open forum concept within the exhibition halls. Opportunities for Join our conferences to find out the latest market trends and Nurul Syafiqah
presentations are limited. So call us quickly to avoid disappointment! information. nurul@hwlima.org
Domestic Sales
NETWORKING COFFEE HALAL MASTERCLASS MyPITCH@MIHAS 2018 IMHALAL CONFERENCE Amanina Azra
SESSION @ MIHAS nina@hwlima.org
HALAL MARKET PRODUCT SPOTLIGHT TRADE TALK HALAL IN TRAVEL
INSIGHTS CONFERENCE
Bare Space Shell Scheme
COUNTRY FOCUS PANEL SESSIONS HALAL TRADE FINANCE Standard Booth Premium Booth Standard Booth Premium Booth
CONFERENCE
MYR 10,211.00 MYR 11,873.00 MYR 11,346.00 MYR 13,193.00
benefit from MIHAS’ maximise your exposure
exceptional visibility. by sponsoring MIHAS 2019.
Leverage on MIHAS’ global platform to increase your brand exposure. MIHAS 2018 generated RM588,903,403 in total Raise brand recognition at the Largest Halal International Stage and maximise the impact of your participation.
PR value for both traditional and social media. For sponsorship enquiries, please contact Mrs. Azlina Jane at jane@hwlima.org
Top Media Partners
Media Coverage Total News Published Sponsorship Categories
832 CORPORATE
SPONSORS
PRODUCT
SPONSORS
PROGRAMME
SPONSORS
210
media outlets
television
723
online & offline
Total Social Media Reach
435
2,662,159 54,885 100%
journalists
179radio
social media
reach
social media
likes
positive
mentions + Platinum Sponsors + Visitor Bags + MIHAS Awards + Hosted Buyer Lounge
+ Gold Sponsors + Badge Lanyards + Press Conference + Industry Zone
31
countries 1,734
+ Silver Sponsors + Registration Areas + Media Centre
total news published
Past Sponsors
45,987 1.9M 28,216 1,832
RM588,903,403 total page likes impressions impressions followers
Total PR Value
mihasmalaysia mihas-malaysia mihas_malaysia mihas_malaysia
162.51% year on year
increase
#ThinkHalalThinkMIHAS #MIHAS2019
Contact
MIHAS Secretariat
We would be more than pleased to attend to your queries.
Please attention all enquiries to the following contacts:
T +603 4142 1699
F +603 4142 2699
E admin@hwlima.org
Team Leader & Sponsorship Marketing & Communications
Azlina Jane Nur Akhtar Amin
jane@hwlima.org nurakhtar@hwlima.org
International Sales Domestic Sales
Nurul Syafiqah Amanina Azra
nurul@hwlima.org nina@hwlima.org
Industry Zone
Diyana Mahmad
diyana@hwlima.org
HOSTED BY ORGANISED BY IN ASSOCIATION WITH MANAGED BY www.mihas.com.my
mihasmalaysia mihas-malaysia mihas_malaysia mihas_malaysia
#ThinkHalalThinkMIHAS #MIHAS2019
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