"The Heart of Breakfast" - vickycakesonline.com - vicky cakes pancakes
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"The Heart of Breakfast"
vickycakesonline.com
1
Our Story
It all
Vicky was born and raised in the Mississippi Delta,
where good food was as common as a sunny day.
started
She always loved the kitchen, had sharp culinary
skills, and a passion for feeding people’s soul.
in Gary,
Vicky Cakes Pancake & Waffle Mix is the brain child
of good food and family vibes. Nearly 40 years ago,
Indiana
Vicky created this recipe out of necessity for her
children, and as a single mom of four, she was
'70s
forced to do whatever she could to “make it work”.
in the late So, she used simple ingredients that were already
in the pantry to cook up pancake perfection.
Great memories and strong nostalgic vibes keep
our family tradition going, and now you’re invited
to share the same experience with your family
through these delicious buttermilk pancakes and
waffles.
Laugh together, eat together, and build together
while enjoying the heart of breakfast!
Our Mission:
To bring families back to the table for
good meals and good memories.
Our Vision:
To create a culture of family value and
tradition
2
Vicky
good people
good products
3
Pancake boss
Christian Sargent
Christian is an ambitious stay-at-home wife,
mother, and entrepreneur.
She is the Co-Founder and CEO of Vicky Cakes Pancake
and Waffle Mix, which rocketed into the world on
Mother’s Day, as her gift to her mother Vicky. The
company is based on a nearly-40-year-old buttermilk
pancake recipe that her mother created; and it has
been a long-standing staple in her family tradition.
Christian majored in Psychology, as she has a love for
human behavior and studying how the mind works.
Before she became a full-time stay-at-home mom she
was delivering the headlines in her very own way as a
national radio show host.
She has since reinvented herself and became "The
Pancake Boss", setting her sights on making Vicky
Cakes the #1 pancake and waffle mix company in the
world and America’s Best Pancake & Waffle Mix. Soon
Vicky Cakes will be sold in thousands of retail locations
and have hundreds of food service wholesale accounts.
And, this charge is led by a fearless woman–Christian
Sargent.
4
How Vicky Cakes is Different
Vicky Cakes is a naturally dairy-free, vegan-friendly,
anti-just-add-water pancake & waffle mix.
cooks up
golden brown crispy edges
full of flavor
light & fluffy
Dairy-free mix Complex flavor profile
There are no powdered milk products in When you put Vicky Cakes in your mouth,
our bag, which makes it fresher and vegan- flavor explodes on your taste buds and you
friendly. immediately taste the difference.
Always light & fluffy Anti-just-add-water
With Vicky Cakes, you always get soft, light, Unlike our competitors, Vicky Cakes uses
and fluffy pancakes every time, just the way fresh ingredients that give you a fresh taste.
Vicky makes them. We don't believe in substituting flavor for
convenience.
5
Got powdered milk?
Nope.
Vicky Cakes is proudly dairy-free, which means we do not have powdered
milk in our bag, unlike the other brands.
You may be thinking: what's so wrong with powdered milk? Well...
Powdered milk is created through a long, complicated manufacturing process
that evaporates all moisture from fresh milk, and eventually you end up with a
dry powder substance.
Powdered milk doesn't taste the same as fresh milk. Which would you rather
cook your kids' pancakes with: dry, manufactured milk that once sat in metal
tanks then on a grocery story shelf, OR real, fresh, cold milk straight from your
fridge? Yeah, us too.
Powdered milk may have a long shelf life, but it also has a chalky taste that you
don't want in your pancakes and waffles.
The recipe Vicky created nearly 40 years ago calls for real fresh whole milk and
buttermilk, which gives you a real fresh, delicious taste. What's even better is, if
you’re vegan, vegetarian, or plant-based, you can simply use your alternatives
like almond milk or soy milk to enjoy light & fluffy Vicky Cakes.
Pancake & waffle mix that's good to you and good for you!
6
Bringing families
back to the table
7
Original Pancake & Waffle Mix
Pancake & Waffle Mix
UPC: 860002763705
These light and fluffy homemade buttermilk pancakes cook up golden brown with
crispy edges, just the way we all love them. But, don’t stop there– this family recipe
also doubles as waffle mix. Bring your family back to the table for guilt-free, delicious-
tasting pancakes and waffles.
BUY NOW
8
Blueberry
Pancake & Waffle Mix
UPC: 860002763729
Blueberry pancakes that won’t leave you
blue at all. Fluffy and delicious with a fresh
and sweet taste of your new favorite fruit!
Made with real blueberries.
BUY NOW
Pecan
Pancake & Waffle Mix
UPC: 860002763736
We’re simply nuts about our buttermilk
pecan pancakes. Enjoy the light and fluffy
breakfast experience with real pecans in
every bite!
BUY NOW
9
Chocolate Chip*
Pancake & Waffle Mix
UPC: 860002763743
Semi-sweet and such a treat! Make these
into your kids’ favorite characters or flip’em
up for your breakfast, brunch, or snack.
Made with real chocolate chips.
*chocolate contains dairy
BUY NOW
Gluten-Free
Pancake & Waffle Mix
UPC: 860002763712
Keep it healthy and delicious with our
signature buttermilk pancakes, without
the gluten. You’ll thank us later.
BUY NOW
GF
Gluten-Free
1011
Let's Compare
How does Vicky Cakes stack up to the competition?
No
Preservatives
Gluten-free
Dairy-free
(no powdered
milk)
Real
Premium
Ingredients
Light & fluffy
Complete
Mix
(just add water)
This study compares the packaged buttermilk pancake mix of each brand. If the brand does not have a buttermilk pancake mix, the study was done on the
original pancake mix.
1
Blueberry and chocolate chip flavor pancake mixes
2
Signifies that the brand does or does not have a "complete" mix in their product line.
12Testimonials
Word From The Griddle
We had original for breakfast We made our pancakes this
this morning! Delicious! This was morning for the first time and
our second time. We love the immediately all four of us fell in love.
fluffiness and how they crisp up They tasted delicious, they were soft
just like my grandmas used to." and FLUFFY! I swear they tasted
homemade. I HIGHLY recommend
Ladiva B.
this mix. I will never buy store bought
mix again. I also appreciate the lack
of artificial colors and ingredients.
They were light and fluffy. Just That's a HUGE plus in my book. I'm
delicious. I made them for my 87 excited to try the other flavors."
year old mom who is very picky
and doesn't eat much. She ate Angela T.
them all. That was my favorite part
I must say."
@MZJAWNSIN
We had your pancakes for
breakfast and it was awesome!!!
My favorite is the original. Vicky's
should be your go-to!!!"
David S.
I purchased your mix several
weeks ago but today was the
first time the whole family was
together for breakfast! They were
great, rich and delicious!! Thank
you so much for this great product.
Erica S.
13Retail & Wholesale Info
Wholesale Pricing
Individual bags - Original: $2.50 | Blueberry, Chocolate Chip, Gluten-free, Pecan: $3.50
12-pack case - Original: $30 | Premium flavors: $42
• There is a 3-case minimum for wholesale orders.
• There are 12 items per case.
• Build your own variety case to include multiple flavors. Simply add the cost of each flavor to
calculate pricing.
Foodservice
Serve Vicky Cakes in your restaurant or food establishment with foodservice packaging. The dry
pancake & waffle mix comes in a large 2-gallon seal top freezer bag and is equivalent of 500 medium-
size pancakes and 250 large waffles. There are no minimums for foodservice purchases.
1 foodservice bag price: $125 (breaks down to $0.25/pancake and $0.50/waffle)
Retail
MSRP - Original: $4.99 | Blueberry, Chocolate Chip, Gluten-free, Pecan: $5.99
Discounts and free fills - Vicky Cakes does not provide discounts or free fills, but we are open to
negotiations and doing in-store demos and online marketing to help with sell-through. We will do
anything we can to support your store and your success.
Promotions - Vicky Cakes recommends holiday promotions, bundles, and BOGO deals. We are happy
to collaborate to create strategic online & offline promotions.
Return Policy
Vicky Cakes stands behind our products and wants to maintain a healthy relationship with our retailers.
Afterall, you’re family. All retail orders come with a 5-day money-back guarantee. All items must be in
a resalable condition, unless the defect is considered a manufacture’s defect. Simply contact us to
discuss your reason for return. A 15% restocking fee will be deducted from the refund.
Shipping Policy
The shipping charges quoted in your order are based on the total weight of the products chosen via
UPS Ground or USPS Priority. All orders will have Tracking and Delivery Confirmation or Signature
Confirmation added. Wholesales may require insurance based on the wholesale value of the order. If
you would like us to use your shipping account, please include all necessary account info. All products
have a 12- month shelf-life.
Free shipping criteria - To qualify for free shipping, the order must contain at least 50 items. This item
count can be in the form of cases or individual items.
Turnaround times - See the below table for turnaround times. These times include shipping.
0 - 100 products 3-5 days 501 - 1,000 products 10-14 days
101 - 200 products 6-7 days 1,001+ products 14+ days
201 - 500 products 7-10 days
1415
Where To Find Vicky Cakes
Our products are currently sold direct-to-consumer on our
website VickyCakesOnline.com and Amazon.
online.com
Help Us Bring Families Back to the Table
We are excited and highly motivated to take Vicky's light & fluffy, delicious pancakes and
waffles to every family across the country and around the world. Please consider selling
Vicky Cakes in your retail location or serving them in your restaurant, and join us in the
quest to bring families back to the table!
Inquire today at hello@vickycakesonline.com.
16vickycakesonline.com
Vicky Cakes Pancake Mix, LLC
P.O. Box 2701 Little Elm Pkwy Suite 100 #510
Little Elm, TX 75068
EIN: 84-2721353
DUNS: 117330177
VC-MEDIAKIT-011320
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