100 2020 MEDIA KIT VANCOUVER AUTO SHOW
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VANCOUVER AUTO SHOW
2020 MEDIA KIT
CELEBRATING
100
YEARS
Show Guides • Floor plan • Show bag • VIP program
SHOW DATES: March 25-29, 2020, Vancouver BC
2020 Show Guides 70,000
show guides will be
distributed to potential
new car buyers
100th
anniversary auto show
with special events and
features
Advertisers:
ElectricbeVe hiclesn? Cover Hyundai
Chrysler
whe 2
driving and
What will you in Hybrid Elect
ric Vehicle 3 Subaru
ric Vehic le (BEV) or Plug- /8 Honda
Is a Battery Elect
5
car? CEVforBC™
(PHEV) your next 11
13 ICBC
14 ICBC
e Show
Top EVs at th
18-19 Honda
ers Ford
best perform
21
Exp erts select the voting for the 22 RBC
PHEV led
bishi Outlander / 12 Kia West
Hybrid and Mitsu 25
Chryler Pacifica . Read why. Land Rover
ls at the show 27
best EV mode
33 Community Driver
37 Continental Tire
Mazda
ws
vehicle previe
OBC
New -2020 models
2019 / 16
The best of the new models at
the show.
red brand s and selected
Chec k out our featu
Media Ltd.
ht 2019, Carling
publication. Copyrig
opinion of this
reviews are the
features and
Auto Show. All
ver International
for the Vancou
Carling Media
Published by
2019
4 Show Guide
2020 Editorial Highlights
Best of the Best
We ask some of Canada’s top auto journalists
to list the top vehicles produced in the last 50
100th Anniversary PHOTO CONTEST
years. What makes them the Greatest of All
In partnership with the Auto Show’s social media
Time? Find out which vehicles top our GOAT
team, the Show Guide will be hosting the 2020 social
list!
media photo contest. With #VIAS100, we’ll be invit-
ing show visitors and anyone following the show on
Chinese edition social media to post photos of their favourite vehicles
from the past 100 years. Daily prizes will be awarded
We’ll be creating our GOAT list for for the most interesting posts.
Vancouver’s affluent Asian community with
the help of Regina Chan — Canada’s leading EDITORIAL CONTACT:
Chinese-language auto journalist. Make sure E: editorial@carlingmedia.com T: 1-877-260-1646
your brands get on both our lists!
SHOW DATES: March 25-29, 2020, Vancouver BC
2019
FLOOR PL
AN 35,000
floor plans will be
-21, 2019
MARCH 20
See inside
for today’s
Show Highlig
and specia
hts
l features distributed to potential
new car buyers.
TED BY
N PRESEN
FLOOR PLA
2019 SHOW HIGHLIGHTS
HERE
(BURRARD
EXIT
2019 SHOW HIGHLIGHTS
STREET)
HYDROGEN
PUREFIBRE
FEATURE
HTEC
TELUS
SHOW HOURS MARCH 20-21:
SHOW HOURS TODAY: 10 AM TO 10 AM TO 9:30 PM
UP BY FLO
9:30 PM
(BURRAR D ST)
CEVforBC ™, CHARGED
SPECIALTY VEHICLE
TO EXIT
ASSOCIATI ON
CE PRESENT ED BY
EXH IBIT HAL LS
TO LOWER LEVEL
HALL
CAREER START
DRIVE
NCDA AUTO
EXHIBIT
SIGN-UP
McLAREN SENNA
HYBRID RIDE AND
AJAC
thing in-between, there
is truly something
TOYOTA LEXUS
Playcare Centre while
CEVforBC™ TEST DRIVE
for everyone.
TEST DRIVE EXPERIEN
you explore show
VW PLAYCARE CENTRE
AREA
floor. Free professional
STR EET LEV EL
daycare service
(THURLOW
filled with exciting activities
ENTER
HERE
The Show takes place
STREET)
in a no-pressure
EV TEST DRIVE WAITING
for your chil-
BOLT CONTEST
environment that allows dren – courtesy of your
attendees to local Volkswagen
BC SCRAP IT
experience and learn all dealers will be onsite.
BC HYDRO
about new vehicles There will be arts and
crafts, dress-up, DVDs
UPPER LEVEL
in a non-sales environm
DOWN FROM
SUBARU
and more to keep
ADESA
ent, speak with
manufacturer product the youngsters entertain
FLO
experts, and have ed and in good
hands on demonstrations hands. The Volkswagen
Events for Wedne sday, of the latest Centre is located inside
Children’s Playcare
March 20 - Thursd ay, technological advances
LOW ER LEV EL |
D1
D2
EV DISCOVE RY CENTRE,
D3
D4
the main entrance
D5
D6
.
D7
D8
March 21, 2019 to the show (off Thurlow
Street) with a
RBC DAY - 2-FOR-1 ADMISS The Vancouver Internatio
nal Auto Show
drop off area mid-way
through the Show
ION
I OF VANCOUVER
– THE GRAND TOUR
MUSCLE TRUCKS
(D8).
PLAYCARE CENTRE
10 AM TO 9:30 PM (MARCH is renowned for delivering
21) a line-up that
is “not to be missed” and
this year is no
B8 CONTINENTAL VANCOUVER
exception. Be sure to visit B1, B2, B3, B4, B12, B14
VANCOUVER
Electric Vehicle Experien - The
ER
the exhibits on
Show offerings in the luxury/ex 2019 Auto
AMAZING
OPENROAD
CENTRE
ce Test Drives (lower
HALLS
the street level then take
B22 GARAGE LIVING OF HOPE
level)
B3 ROLLS-ROYCE VANCOUV
10 AM — 7:00 PM escalator down to otic class
EXOTICS
see new vehicles from are once again a showcas
LOB BY |
all of the top brands. e of the who’s
RN
ER
CA
Use the floor plan to find who, including Rolls-Ro
TIRE
LOWER LEVEL EXHIBIT
ER
B2 FERRARI MASERAT
B14 BENTLEY VANCOUV
yce, Lamborghini,
A3 MICHAEL MASON
B16 SONAX - HOONICO
A4 LEXUS TICKETING
the location
FORD
B13 ELECTRA MECCANI
G
B10 RBC ROYAL BANK
B5 DRIVEN PROJECT
Maserati, Ferrari, McLaren
LEXUS EXPERIENCE
number of these highlight
B12 LOTUS VANCOUV
B7 PFAFF MCLAREN
B19 DRIVE MARKETIN
MAGNUSON FORD
KS
B21 TERRY FOX – VAN
A2 VOLKSWAGEN
, Bentley, Aston
B15 AMAZON PRIME
s:
B1 LAMBORGHINI
B4 PORTFOLIO BY
B9 NORTH SHORE
CHATIME/ZENQ
Martin, Lotus and more.
B18 911 AUTOWOR
MARKETPLACE
The 99th annual Vancouv
B20 BROWN BROS
er International Outside the conventio
A1 TOYOTA
Auto Show returns to The 2019 event features n centre, join us for
B6 DILAWRI
Vancouver with more than 400 Daily Drive Up displays B7 - Speaking of supercar
HAGERTY
a staggering lineup of vehicles from many of on Jack Poole s, the Vancou-
B17 FELINO
B11 TESLA
PATH TO
what’s new and the world’s great- Plaza where there will ver International Auto
est manufacturers as be new themed ex- Show is
present the Western Canadian proud to
FILLD
what’s next in the automot
MINI
ive industry well as from private citement each and every
collections around North day. With vehicles
housed in 370,000 feet
of space at the America. Whether ranging from Modified the Mclaren Senna, considere debut of
beautiful Vancouver Conventi you are a sports car enthusia s to Classics, Minis d to be one
of the most widely anticipat
C1
C2
to Pick-ups there is somethin
C3
st, want to
C4
C5
on Centre
C6
C7
West. view advanced technolo g for everyone ed supercars
gy electrics, pick- in this dynamic outdoor of 2019. Named in honour
up trucks, sedans, supercar plaza that changes of the late great
s, and every- daily! Brazilian McLaren Formula
One driver
Ayrton Senna, the Senna
is one of the
A2 - The Vancouver Auto rarest cars to come out
Show is a family- of the company’s
friendly event! Start your facility in Woking, England.
visit by dropping Only 500 of the
your kids off at the Volkswag spectacular vehicles were
en Children’s built.
2020 Floor Plan
Now in its third year, the floor plan brochure contains maps of the two levels of the 2020 show as well as edito-
rial on the must-see highlights. All major auto show contests will also be promoted in the floor plan.
Publication is size is 6” x 9” folded (24” x 9” unfolded). A daily version of the floor plan will be hand distributed at
the show entrance, allowing us to highlight events of the day.
For the first time, ad space for lifestyle, food service, and tourism providers will be available on a limited basis.
Sponsorship, including logo placement on the floor plan cover, plus ad space on an inside page, will be offered
as part of a package to Show Guide advertisers. The floor plan brochure is printed in English. Daily distribution is
7,000 copies per edition. There are five editions available (Wednesday to Sunday).
Full-page ads start at $1,995 (gross) per edition. Half page ads are available for $1,095. Ad booking deadline is
January 31, 2020.
SHOW DATES: March 25-29, 2020, Vancouver BC
2020 Sponsorships and Marketing Packages Show Bags Want to increase your visibility in-show and post-show? We can produce branded re-usable show bags for dis- tribution at the show entrance through our hosting staff. Carling Media also provides commodity distribution at various points on the show floor and at your exhibit space, if you require. Custom show bag production deadline is January 5, 2020. Minimum order of 1,000 units starts at $1,500, including distribution. Bags will be distributed at the show March 25-29. Please contact us for a quote. 100th Anniversary Calendar Interested in promoting your brand in a one-of-kind marketing vehicle at this year’s show. For the first time, we’ll be producing a high-quality 15-month car calendar for distribution pre-show at participating retailers and during the show through our VIP ticket program. We’re seeking one presenting sponsor to have their vehicle(s) featured in this commemorative calender. In addition, your brand’s logo will be featured on the cover. Calendar sponsorship deadline is November 29, 2019. Circulation: 10,000. Sponsorship cost: $3,495. 100th Anniversary Photo Contest A presenting sponsorship is available for the Auto Show’s social media photo contest. Get your brand (and vehicles) featured as the daily prize presenter of auto show swag including clothing. More than 2,500 photos were entered in the last contest. We’re hoping to double it for 2020. Sponsorship booking deadline is March 6, 2020. Sponsorship cost: $2,995. SHOW DATES: March 25-29, 2020, Vancouver BC
I S C O U NT CARD
VIP D
, 2020
25 - June 30
VALID: March
2020 Retailer Discount Program
Carling Media will be providing an enhanced ticket (VIP) program at the 100th Anniversary show. For a
$10 ticket upgrade sold online and at the show, attendees receive a souvenir show bag containing the
Show Guide, 100th Anniversary Car Calendar, souvenir key chain and VIP lanyard.
Attached to the lanyard will be the main consumer benefit of the ticket upgrade: A VIP card that entitles
the holder to discounts on food, services, and products at the show. After the show, the discount card
can be used at participating retailers, restaurants, hotels, and tourist attractions in Metro Vancouver.
By joining the Retailer Program, your business will receive:
• A listing in the VIP Discount web site;
• A one-sixth-page ad in the English and Chinese Show Guides (optional);
• A listing in the Floor Plan publication; and
• A listing on the VIP program banner at the entrance to the Auto Show
Discounts must be made available from March 25 - June 30, 2020. (One discount per card holder.)
Program cost is $795 or $1,295 with the ads in the Show Guides.
Deadlines:
Program with Show Guide ad - Feb. 14, 2020
Basic program - Feb. 28, 2020
SHOW DATES: March 25-29, 2020, Vancouver BC
2020 Rate Card (Show Guides)
DISTRIBUTION MECHANICAL
Show Guide SPECIFICATIONS
• English-version total: 37,000 (breakdown: 28,000 hand distributed at the show; 9,000
inserted in Globe & Mail newspaper Vancouver area subscribers during the event) Full page live area:
7.125 x 9.75
• Chinese-version total: 33,000 (breakdown: 4,000 hand distributed at the show; 2,900 Trim size:
inserted in Ming Pao newspaper prior to the event) 8.125 x 10.5
Bleed: 8.375 x 10.75
ADVERTISING RATES Double-page live area:
15.5 x 9.75
ENGLISH or CHINESE (Mandarin) DPS bleed:
FULL PAGE AD $5,280 DOUBLE-PAGE AD $9,295 16.5 x 10.75
Inside front cover $6,120 DPS Inside front $10,520 DPS trim size:
1st right hand $6,120 DPS Centre $10,520 16.25 x 10.5
Half page $2,650
1/4 page $1,325 Column width: 2.3125
Number of columns: 3
INSERTION ORDERS Printing process: heat set web offset
Payment policy: Make insertion order/payment to CARLING MEDIA LTD, 118 Dunsmuir Street, Binding method: saddle stitched
Vancouver BC Canada V6B 1X7. All payments due within 30 days of invoice. GST/HST applicable.
ALL RATES GROSS. Agency commission: 15% Halftone screen frequency: 150 lpi
READERSHIP
Who receives the Show Guide? DIGITAL FILE
Here's a snapshot of show attendees and show guide readers:
REQUIREMENTS &
• Males outnumbered females 2 to 1. SPECIFICATIONS
• Average age of attendees is 36 years, with over half between the ages of 16 and 34. High-resolution PDF, minimum 150
• 59% are married or in a committed relationship. line screen for halftones. CMYK. Allow
• 57% of attendees have completed a post-secondary education. .0.125 inch bleed.
• Attendees' average annual household income is $95,000, a significant $10,000 File delivery: Small files (PDF up to
increase from the 2013 measurement. 10MB) can be emailed to produc-
tion@carlingmedia.com
• 73% speak English at home, 14% Chinese (Mandarin and/or Cantonese) and 2% Punjabi.
Larger file sizes can be sent via
• 40% identify themselves as Caucasian, 39% as Asian and 7% Indian (South Asian)
WeSend file transfer (Carling Media).
• Attendees report an average of two vehicles in their household.
• 62% have a car as their primary vehicle, 20% sport utility/4x4, 9% truck and 5% mini-van.
• 62% of those vehicles are import models.
• 20% own 2014 or 2015 models and 50% own models dated pre-2010. CONTACT US
Published by Carling Media Ltd for the
Source: Survey of 4,137 Vancouver auto show visitors conducted in 2015 by EventCorp Services Inc. Vancouver International Auto Show
Advertising: call 1-877-260-1646,
extension 102, or email at
sales@carlingmedia.com
ADVERTISING CONTACT:
E: sales@carlingmedia.com Courier and mailing address:
T: 1-877-260-1646, ext 102 Carling Media Ltd, 118 Dunsmuir
Street, Vancouver BC Canada
V6B 1X7
[KEY DATES] AD SPACE: January 31, 2020 MATERIALS: February 26, 2020 STREET DATE: March 25, 2020
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