YOUR PRACTICE PARTNER - Issue 17: October 24, 2021 chiroeco.com - Chiropractic Economics
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
YOUR PRACTICE PARTNER
Issue 17: October 24, 2021 chiroeco.com
ADVERTISEMENT
TM
“
YOUR PRACTICE PARTNER
Issue 17: October 24, 2021 chiroeco.com
LASER SCIENCE
& TREATMENT
New Nutritional Protocols, Income Opportunities
The Emergence of HIPAA-Compliant Review: Orlando’s The
Class IV Hands-Free Texting Requirements National Returns Live
Over Half of Americans Fall
Short in Magnesium Intake1
Help bridge the gap with E-Z Mg™
— now available in tablets.
Magnesium is an essential mineral involved in energy production,
nutrient metabolism, nerve conduction, and more. E-Z Mg is a
plant-based, multiform magnesium (Mg) developed to support
patients who have an inadequate dietary magnesium intake.*
1. Moshfegh, A. G., Joseph; Ahuja, Jaspreet; Rhodes, Donna; LaComb, Randy, What We Eat in America, NHANES 2005-2006: Usual Nutrient Intakes from Food and Water Compared to 1997
Dietary Reference Intakes for Vitamin D, Calcium, Phosphorus, and Magnesium. U.S. Department of Agriculture, Agriculture Research Service 2009.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
• Essential for central nervous system health*
• Excellent source of vitamin K1 and iron
• Naturally occurring multiform magnesium
— 70 mg per serving
• Includes Swiss chard and buckwheat, both
grown on our certified organic farm
• USDA Organic, Vegan, and Gluten-Free
BUCKWHEAT
The largest crop grown on
the Standard Process certified
organic farm
SWISS CHARD
A source of plant-based
magnesium
Find out more at standardprocess.com/EZ-Mg
standardprocess.com
©2021 Standard Process Inc. All rights reserved. LN01924 08/21
V O L U M E 6 7, I S S U E 1 7 • O C T O B E R 2 4 , 2 0 2 1 • TA B L E O F C O N T E N T S
FEATUREDCONTENT
18 Photobiomics: a look to the future SPONSORED CONTENT
An integration of nutritional protocols and laser therapy
BY ROBERT G. SILVERMAN, DC, DACBN, DCBCN, MS,
16 MLS laser therapy
CCN, CNS, CSCS, CIISN, CKTP, CES, HKC, FAKTR Playing a key role in comprehensive care for chronic pain
BY CHIROPRACTIC ECONOMICS STAFF
26 Review: The National by FCA
Event safety guidelines see return of world- 40 Super-pulsed laser therapy and sports
“Your biggest regret will be renowned conference in Orlando performance
BY JEN PORRO The latest research shows Multi Radiance laser technology can
waiting and not incorporating reduce fatigue, accelerate recovery, and more in athletes
this passive form of income
BY CHIROPRACTIC ECONOMICS STAFF
into your practice and 86 Buyers Guide: Electro and laser therapy
benefiting the world with a
non-drug approach for pain PERFECTPRACTICE
management and healing.” W E L L N E SS A P P R OAC H 34 Laser’s technological emergence
— Mark Burdorf, DC, in this issue on 66 Do a gut check for patients with and profit potential
laser therapy for patients (and DCs) immunity concerns Class IV hands-free laser therapy is offering
The gut controls the health of the entire body DCs new therapies to fight pain
BY MICHAEL J. KOCH, DC BY GARY HUDDLESTON, DC, AND ROB HANOPOLE
P R AC T I C E C E N T R A L 54 HIPAA-compliant texting
42 Are you listening? 5 steps to safely increase your patient engagement
The feet have a story to tell for every patient BY JESSICA AYRE
BY KEVIN WONG, DC
C L I N I C A L CO N C E R N S
62 Functional medicine needs DCs, 48 Develop your stress-free operations manual
and vice versa How does your current clinic’s manual stack up?
BY DREW STEVENS, PHD
The holistic and evidence-based approach is calling
BY ANTHONY CRIFASE, DC, CNS, DACBN, LDN
CO D I N G C AS E S
T E C H TA L K 58 The 97140 manual therapy CPT code
28 Laser for DC self-care, passive rental income Does your documentation allow you to bill both a
manipulative treatment and manual therapy?
Take care of yourself over your career while “working smart”
BY KATHY (KMC) WEIDNER, MCS-P, CCPC, CCCA
BY MARK B. BURDORF, DC, DACNB
BACKLOG EVERYISSUE
12 H ealth News, School News, 6 Letter from the Editor
Awards & Practice Advice 8 ChiroEco.com Resources
12 Don’t-Miss Events 72 Product Showcase
13 By The Numbers: 74 Buyers Guide
Laser Therapy & Treatment
76 Datebook
14 Staff Product Pick
78 Marketplace
14 Profitable Practice
80 Ad Index
PHOTO CREDITS: ALL IMAGES ARE FROM ADOBESTOCK.COM UNLESS OTHERWISE NOTED.
Chiropractic Economics (ISSN 1087-1985) (USPS 019-178) is published monthly except semi-monthly (twice a month) in January, February, April, June, July, August, September, and October; 20 issues annually.
Address: Chiropractic Economics Inc., 8430 Enterprise Circle, Suite 200, Lakewood Ranch, FL 34202. Phone: 904-285-6020. Website: www.chiroeco.com. (A Florida Corporation) POSTMASTER: Send address changes to
Chiropractic Economics, PO Box 3521, Northbrook, IL 60066. Periodicals class postage paid at Lakewood Ranch, Florida and at additional mailing offices. GST #131868416. Statement: While encouraging the free expression
of opinion by contributors to this publication, Chiropractic Economics and members of its staff do not necessarily agree with or endorse the statements made in the advertisements or contributed articles. Chiropractic
Economics is owned by Arthur J. Gallagher Risk Management Services, Inc., Nicholas Doyle, Area President. Authorization for the use of photographs and/or illustrations is the responsibility of the author(s). All materials
submitted for publication shall remain the property of this magazine until published. Change of Address: Six to eight weeks prior to moving, please clip the mailing label from the most recent issue and send it along
with your new address (including zip code) to the Chiropractic Economics Circulation Department, PO Box 3521, Northbrook, IL 60065-9955. For a faster change, go to www.ChiroEco.com and click on “Magazine.”
4 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COM
NO MD REQUIRED
CASH WEIGHT LOSS SYSTEM
w w w. i n v i s a R E D . c o m
• FDA & Clinically Proven NEW MODEL
2022 ELITE SERIES
• 2-3 lbs. Fat Loss Per Week
• Turn-Key System
• Marketing & Training
• Lease/Own $500 avg. Per Mo.
NON
INDUSTRY
MEDICAL LEADER
SINCE
WEIGHT 2014
LOSS
Scan For
888.221.7119 Te s t i m o n i a l s
LETTER FROM THE EDITOR
LASER SCIENCE NOW IN 2021, SPENDING ON MEDIA AND
WHETHER YOU’RE CONSIDERING MARKETING IS MORE THAN DOUBLE THAT 2020
ADDING LASER THERAPY to your prac-
tice or expanding your laser services
LOW. AMONG THE BIGGEST RISERS IN 2021 OVER
(rentals to patients?), our laser science 2020 ARE ONLINE MARKETING (223%), PRINT ADS
issue is your guide to the latest offer-
ings and expert advice. (202%), AND EMAIL MARKETING (201%).
From new laser nutritional protocols
with Robert Silverman to new options and many DCs had larger things to worry about, such as
for Class IV hand-helds to implementing keeping the practice doors open.
LET ME KNOW WHAT’S a successful laser rental program, there A year and a half later we’re still dealing with COVID to
ON YOUR MIND: are numerous opportunities for laser- a lesser extent. Branding and projecting stability for your
EDITORIAL@CHIROECO.COM fast healing and the further reduction practice or product in these times is more important than
of inflammation and injury for patients. ever to hold your current position of success.
Also in this issue: a review of Orlando’s The National by FCA, As the popular ad adage goes, “When times are good you
new coding concerns, why functional medicine needs DCs, should advertise. When times are bad you must advertise.”
how your patients’ poor immune health could originate from Times seem to be projecting to the good, according to
the gut, and much more. the 2021 Marketing Media Mix Survey from Brand United,
which surveys marketing media budgets across the major
Olympics ad numbers industries.
The Foundation for Chiropractic Progress (F4CP) announced “In 2020, the COVID-19 pandemic put many brands through
that chiropractic commercials during the Tokyo Summer one of the toughest years on record, and marketing budgets
Olympics resulted in 25 placements on NBC networks were often the first business casualty,” the survey notes.
reaching 209 million viewers with more than 130,000 visits to By the end of last year media spending fell 11% in the U.S.
the BeyondThePain.org website to learn more about chiro- Now in 2021, spending on media and marketing is more than
practic, find a DC near them, or learn how to become a DC. double that 2020 low.
The F4CP organized the commercial with sponsorship by Among the biggest risers in 2021 over 2020 are online
the National Board of Chiropractic Examiners (NBCE) and marketing (223%), print ads (202%), and email marketing
other industry contributors. F4CP Chairman and CEO of Foot (201%). Offline channels (non-digital) increased 204% overall,
Levelers, Kent S. Greenawalt, said, “For years, the foundation with digital marketing seeing a 217% increase.
has dreamt of pursuing opportunities of this grandeur for the Whether it’s print and online working together, or digital,
profession. The chance to create this commercial would not email and social media combinations, patients are out and
have been possible without the support of NBCE.” about again, and now is the time to get in front of them with
The campaign also consisted of native advertising, online chiropractic and wellness services. While many practices have
and social media ads, editorial coverage, and showcasing carried over toned-down marketing and advertising budgets
18 posters and video testimonials touting chiropractic from from 2020, the health care market is thriving once again, and
past and current Olympians. In-app marketing consisted of statistics show that your competition is spending once again.
one-month co-op campaigns with Texas Chiropractic College,
Keiser University and Cleveland College of Chiropractic, and To your practice’s success,
resulted in 9,300 hits to Keiser’s website alone.
It’s time to market your services
When COVID made its first impact in March of last year, it was
difficult for offices and clinics not to pull back on marketing Richard Vach
and advertising — patients were shuttered in their homes, EDITOR-IN-CHIEF
EDITOR-IN-CHIEF SENIOR ACCOUNT STRATEGIST DIGITAL MEDIA MANAGER
Richard Vach Janice Ruddiman Long Erisilda Marku
rvach@chiroeco.com 904-567-1541 904-425-1136
DIRECTOR OF CREATIVE jlong@chiroeco.com emarku@thedoylegroup.com
Elizabeth Blacker NATIONAL ACCOUNT EXECUTIVE ADVERTISING COORDINATOR/
BPA Worldwide Chiropractic Economics’
eblacker@thedoylegroup.com Joe Fagan CIRCULATION MANAGER
Belinda Stewart subscriptions are audited by BPA Worldwide,
ART DIRECTOR 904-395-3392 the most dominant global media auditing
jfagan@directtopolicyholder.com 904-395-3659
Michael Martinson bstewart@thedoylegroup.com company for B2B publications in the world.
mmartinson@thedoylegroup.com ACCOUNT MANAGER/DIGITAL BPA certifies that Chiropractic Economics has
MEDIA SPECIALIST BUSINESS & EDITORIAL OFFICES the highest number of requested readers
NATIONAL SALES MANAGER in the profession. Chiropractic Economics is
Alex Murphy 8430 Enterprise Circle, Suite 200
Creighton Blanchard 904-395-3404 Lakewood Ranch, FL 34202 the only independently audited requested
904-395-3648 alex@massagemag.com Phone: 904-285-6020 publication serving the chiropractic industry.
FOUNDED 1954 cblanchard@chiroeco.com chiroeco.com
William L. Luckey and
Helen C. Luckey
6 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COM
BUILD A QUOTE & ORDER EXPERIENCE
at H I LL LABS .co m
H I L L
QUALITY
AIR FLEX II
Air powered manual flexion
and distraction, optional auto air drops,
auto flexion and auto distraction
FEATURING TARGET TOUCH
FLEXIBLE
FINACING AFT
Automatic flexion with thoracic
AVA I L A B L E ! release and air powered or
optional manual drops
HI-LO
Stand-up table for AIR DROP
ACTIVATOR® HA90C
Includes four air powered drops
with thoracic air breakaway
STATIONARY-TOP
ANATOMOTOR HA90C
Roller Massage/Spinal Mobilization Customize optional
Lifetime Warranty on rollers/10 years manual drops, thoracic HF54 PLUS
on powertrain! release and more HANDS-FREE
Hill IFC ULTRASOUND
Four-channel Electro-Therapy with Premod, With Interferential
Russian and TENS and Premod
1-877-445-5020 | www.HILLLABS.com
CHIROECO.COM
CHIRO
YO U R O N LI N E CH I RO PR AC TIC CO M M UN IT Y facebook.com/ChiroEcoMag twitter.com/ChiroEcoMag instagram.com/ChiroEcoMag Favorite us on Apple News
Webinars • Podcasts • Resource Centers • Videos • Job Board • Buyers Guide • Surveys • Industry Research • School Guide • Students • Products & Services • Current News
TRENDING STORIES RESOURCES @CHIROECO.COM
eBooks
Visit our eBooks page to see the latest specialty
publications on cutting-edge topics such as CBD,
PEMF and clinical nutrition.
ChiroEco.com/chiropractic-ebooks
NCMIC announces Parker Laboratories Northeast College
Q2 Bucks for Boards launches new topicals welcomes DC students to
scholarship recipients
NCMIC announced the 2021 second-
Parker Laboratories Inc. has
announced three additions to
in-person fall trimester
Northeast College of Health Sciences
Email Courses
its Helix™ topical pain-relief line.
quarter recipients of its Bucks for
Manufactured in the U.S. and sold only
welcomed students to the fall Try one of our eCourses and get up to speed with
Boards scholarships, with each 2021 Trimester. DC students began lessons on business and chiropractic sent straight
through chiropractors and other pain-
randomly-drawn recipient awarded in-person classes at the Seneca Falls,
$500 to help defray the cost of National
care practitioners, these formulations
N.Y., campus Sept. 8, the same day to your inbox.
have been tested to ensure safety,
Board of Chiropractic Examiners exams. students in the 100% online nutrition
NCMIC, in conjunction with the
effectiveness and consistency:
and human anatomy and physiology ChiroEco.com/chiropractic-ecourses
NBCE, launched Bucks for Boards in • Tri-Active Therapy Cream, 5-g instruction master’s degree programs
2020. A total of 200 scholarships, in the sample, 3-oz. roll-on and 4-oz. tube started studies virtually. As pandemic
amount of $500 each, will be awarded • CBD Therapy Cream, 2-oz. (300 mg safety measures continue, the college
to 50 students each quarter in 2021.
“We are immensely proud of the
CBD) and 4-oz. tubes (600 mg CBD)
• CBD Clinical Cream, 2-oz. (600 mg
continues to see strong enrollment.
“The pandemic really brought
Podcasts
CBD) and 4-oz. tubes (1,200 mg CBD)
Bucks for Boards program and look attention to the need for more We’ve interviewed some of the best minds in
forward to its success in 2021, as “Parker’s new Helix pain creams evidence-based, highly qualified health
well as the success of our winners,” provide effective relief, especially care professionals who are prepared to chiropractic. Listen on the go.
said Wayne Wolfson, DC, president compared with other products I’ve meet today’s increasing demand,” said
of NCMIC. used,” said Joseph D. Salamone, DC, Scott Booth, assistant VP of enrollment ChiroEco.com/podcast
For the complete list of winners, DAAPM, FRCCM. development and admissions.
visit ncmic.com. For info, visit parkerlabs.com. For info, visit northeastcollege.edu.
ChiroEco.com/bb2021q2 ChiroEco.com/parker-3 ChiroEco.com/northeast-21
SOCIALMARKETING FACEBOOKQUESTION
5 steps to marketing laser therapy 17,399 followers
If you’ve recently acquired laser therapy for your practice, you may be wondering how to get started How has the introduction of laser therapy changed the way you practice?
marketing it. Here are five steps from Erchonia to making patients aware of your laser offerings:
1. Focus on target patients. “Understand who is a good candidate for low-level laser therapy
and what benefits appeal most to them.” The company suggests identifying target groups —
athletes, for example, or seniors, or people with injuries or chronic pain — and create content specific
to each, posting it on your website and sharing via social media.
2. Create marketing materials. Create laser-therapy-specific pages on your website that you can
promote using social channels and your email list. Check with your laser provider, too, to see if they
offer ideas or marketing materials for your use. Use this material to educate; talk about how laser
therapy works as well as its benefits. Mention published research studies.
3. Teach your staff. Make sure they’re ready to answer patient questions. You may even want to
let them try a laser treatment so they can speak from experience.
4. Make a deal. Consider creating multi-session package deals you can promote on your website
and via social media.
5. Give it away. Try a free laser therapy day at your clinic, or offer existing patients a free initial
laser treatment so they can try it out. With their permission, you could take photos or videos and
post to social media to spread the word about your new treatment options. Each month we’ll ask a new question on our Facebook page.
Join the conversation at facebook.com/ChiroEcoMag
TWITTER DISCUSSION MISSED THE LAST ISSUE?
What types of laser therapy do you offer Patient Communication
your patients? Patient-Centered
Advice to Improve
Use the hashtag #CE Your Entire Business
for the chance to be
featured on our Twitter
@ChiroEcoMag ChiroEco.com/magazine
8 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMTOP INSTAGRAM POSTS
Tag #ChiroEcoMag for your chance to be featured
cowanchiropractic
If you have arthritic pain, make an appointment today & find relief! iheartchirotx
Therapeutic cupping for back pain and tension relief done on our
very own chiropractic assistant, Zakiya.
cardinal_chiropractic A good chiropractor can help mylakeshorechiro Let the power of chiropractic
you feel like a million bucks! light your way to HEALTH
puravida_chiro
Chiropractors go deep in the water.
w
pachiroassn
drmattpennell The best athletes in the world need the highest physioprimal
level of care & attention to detail medichollics Working on knee post-surgery rehabilitation.
10 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMINTRODUCING ... MEDRAY PRIME CRUISE CONTROL
Hands Free — Non Contact Class IV Laser Therapy
The complete hands free laser system that breaks pain and not your bank!
TRUTH The Medray Prime is totally hands free
D
PRICE
operation. FULLY NLY
AT O
5
TRUTH The Medray Prime is the best priced $12,99
Class IV laser on the market at only $12,995.
TRUTH Four wavelengths of 650, 810, 915, 980 nm,
all operate at the same time.
TRUTH All non editable presets treatments are
optimally programmed for quick and
easy setup.
TRUTH All marketing and certification
course included.
TRUTH Custom Medray Prime cart with two finger
height adjustment, just squeeze to raise
or lower.
TRUTH Fully FDA compliant, many systems aren’t.
TRUTH Complete hands-free and patient-free contact
and treatment.
TRUTH Every component furnished, glasses, training,
marketing, non editable STAR protocols
and more.
TRUTH UPGRADE TO MEDRAY PRIME PLUS
anytime for only $3,500 more and
unlock all the fabulous features
of the Medray Prime Laser.
Tables and Lasers
(573) 745-1086 • drg4000@att.net
accuflextables.com • medraylaser.com • accuraylaser.comBACKLOG
BACK CATCHING UP ON THE LATEST NEWS, TRENDS AND
INNOVATIONS FROM THE CHIROPRACTIC COMMUNITY
“I HAD A LEFT HIP REPLACEMENT, INDUSTRY NEWS
BUT WITH THE LUXURY OF HAVING
MEDRAY S.T.A.R. hands-free Class IV laser
A LASER AT MY HOUSE I WAS ABLE
TO GET BACK TO WORK IN FOUR
receives patent pending status
WEEKS, WHEREAS THE NORMAL The MEDRAY S.T.A.R. (Stationary Therapeutic and hardware,
Application of Radiance) hands-free Class IV and then walk
RECOVERY IS 8-10 WEEKS.” laser system from Accuflex Tables & Lasers away “hands
— MARK BURDORF, DC, IN THIS ISSUE has been granted patent pending status by the free” to treat
United States Patent and Trademark Office. other patients,
“This means the special treatment all while
protocols, cart, and the delivery system laser therapy
DON’T MISS cannot be used, duplicated, or promoted is being
without violation or permission from Accuflex administered
CONFERENCES Tables & Lasers,” says Gary Huddleston, easily and
AND WEBINARS DC, owner of Accuflex Tables & Lasers. painlessly.
“The S.T.A.R. hands-free system has been The
Mastering the Drop Table Technique extremely popular with doctors purchasing complete
November 6-7 • Milwaukee, Wisc. not one, but two or three units, and this hardware kit
Alan Smith, DC, with CE provided by gives them the protection they need from consists of
Cleveland University-Kansas City, other companies or doctors trying to use the a custom-
covers current trends, review of the S.T.A.R. system illegally or worse yet, without made flex arm, all hardware, cable guides,
five primary fascial kinetic chains, A.I.R. the fabulous safety protocols built into the brackets, adjustable billet aluminum emitter
(Activation, Initiation and Recruitment S.T.A.R. system.” holder and an S.T.A.R. clamp that allows the
for rehab purposes), and everything on Accuflex Tables & Lasers introduced the system to be clamped to an existing cart
adjusting with a drop table. affordable MEDRAY S.T.A.R. system, which or table. The whole assembly procedure
takes the MEDRAY QUAD, DUAL, and T3 Class takes less than five minutes, and once done
IV laser systems into a new and affordable doesn’t have to be repeated. The system
The Changing Brain: Applying the realm of hands-free treatment. MEDRAY also includes a wireless patient stop switch,
Principles of Neuroplasticity to lasers come with proprietary software plus a billet aluminum headpiece featuring a
Pain, Posture, Stress and Rehab designed for the MEDRAY brand that will precision ground glass lens that makes the
November 6-7 • Pittsburgh, Penn. allow doctors to set up a treatment in just whole system compatible.
Brian Jensen, DC, with CE provided a minute or so using the S.T.A.R. protocols For more information, visit medraylaser.com/star.
by Northwestern Health Sciences
University, explores the relationship
between the adaptive neurological
responses when exposed to INDUSTRY NEWS
environmental and subconscious
stimuli and the effect it has on physical,
emotional and physiological responses,
Standard Process donates 77,000
and much more. meals at charitable event
F E AT U R E D W E B I N A R Standard Process announced the donation
Revitalizing Your Practice with of 77,000 meals to a network of more than
Robotic Laser Therapy 200 food banks across the nation as part
of the company’s ongoing commitment to
On Demand change lives through whole food nutrition. employees who came together to help make
Learn the importance of cash-based The donation — which supported Feeding this event a success.”
services for the chiropractic business, America® — was made possible through the Standard Process has donated one meal
integrating laser therapy services into company’s 6th annual One Day, One Bottle, for every Standard Process, MediHerb®, and
your practice, educating patients about One Meal event, which was held in August. Standard Process Veterinary Formulas™
laser therapy for pain and inflammation “We’re incredibly proud of the impact this product sold since the one-day event
management, and more. event has made when it comes to making launched in 2016. The effort has resulted in
whole food nutrition more accessible,” said more than 375,000 donated meals to help
Learn more at chiroeco.com/events. Standard Process President and CEO Charlie fight hunger across the U.S.
DuBois. “We thank all of our customers and For more information, visit standardprocess.com.
12 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMSCHOOL NEWS Laser Therapy & Treatment
Keiser University earns BY THE NUMBERS
250%+
high social mobility
ranking by U.S. News “Laser therapy
and World Report is beneficial in
treatment of
neck pain.”
― World Health Organization
The global medical laser market size
will grow more than 250% over the next
six years, reaching $10.57 billion by 2027.
Source: Fortune Business Insights
Keiser University, which offers a doctor of
50
chiropractic degree in addition to many
others, has been named one of the best
colleges and universities in the country in Photobiomodulation (PBM) also known as low-level
providing social mobility to its students, laser (or light) therapy (LLLT), has been known for
according to U.S. News and World almost 50 years but still has not gained widespread
Report’s 2022 Best Colleges ranking. acceptance, largely due to uncertainty about the
years
Keiser earned the No. 5 spot in the Top molecular, cellular and tissular mechanisms of action.
Performers in Social Mobility subcategory Source: Summus
and was the No. 1 rated university in
Florida for the grouping.
“We are very pleased to earn such high
marks in social mobility for a third year in
Sunglasses are not laser-protective eyewear.
a row,” said Arthur Keiser, PhD, chancellor They are not rated (e.g., with optical density)
of Keiser University. “Keiser University to ensure light-attenuating protection.
is dedicated to providing access and Most will not block enough laser light to
opportunity to a diverse population of significantly reduce hazardous exposures.
students and we’re pleased to include this Source: lasersafetyfacts.com
goal in our commitment to student success.”
830 nm
The Top Performers in Social Mobility
subcategory ranks colleges and universities
on their ability to graduate economically
disadvantaged students. This is the third
year U.S. News has included a ranking for
social mobility. A university’s social mobility
3-10
ranking is computed by aggregating two
ranking factors that measure graduation
rates of Pell-awarded students: Pell Grant
graduation rates and Pell Grant graduation
rate performance.
minutes
Keiser University has continued its climb
as one of the best schools in the country
for economically disadvantaged students, Low-intensity laser therapy is effective
earning a top spot on the Social Mobility in the improvement of collagen fibers Typical laser treatment times depending
ranking in each of the three years since U.S. organization of the calcaneous tendon on the size, depth and acuteness of the
News first published the list. after undergoing a partial lesion. condition being treated.
For more information, visit keiseruniversity.edu. Source: Summus Source: LightForce Medical
CHIROECO.COM O C TO B E R 24 , 2 0 2 1 • CHIROPRACTIC ECONOMICS 13BACKLOG
BACK
CHIROPR AC TIC N E WS STAFF PICK
The Joint Chiropractic emphasizes students’ D I G I TA L X - R AY
TECHNOLOGY
posture, backpack weight and ‘tech neck’ CHIROSIGHT
and spine, a condition often referred to as Why we love it:
tech neck. It’s important to teach children Typically,
to hold their tablet or phone at eye level to chiropractors
help reduce the pressure placed on the neck. must purchase
In an upright posture, the head normally their X-ray
weighs about 10-12 pounds. When the head technology from
is tilted forward, it can put additional strain one of a network
on the neck, reaching up to 50-60 pounds of of dealers, who
pressure. make a profit
This school year, the transition back to The American Chiropractic Association after marking up the factory-direct price. In
in-person learning, organized sports, play suggests the following tips for children’s August, ChiroSight announced direct-to-DC
dates and more can be taxing on young backpacks: pricing, eliminating the need to go through
bodies. The Joint Corp, a nationwide a dealer to purchase this equipment. “By
provider of chiropractic care through The • Backpacks should not be wider or longer going direct to the chiropractor, we can pass
Joint Chiropractic® network, is encouraging than a child’s torso; on savings of over $6,000 to them — while
families to discuss the importance of spine • Choose a backpack with a padded back offering them the exact same high-quality
health and its impact on schoolchildren. and shoulder straps; digital X-ray flat panels, the best and easiest-
Back on campus, students will spend long • Know that bigger isn’t always better to-use software in the profession, and the
stretches of time seated at desks, which — with more room comes more potential longest warranty of any other digital X-ray
can impact their posture and back. Poor weight to carry. Fully loaded, a child’s company serving chiropractic,” says Steve
backpack habits, extended hours on the backpack should never weigh more than 10- Kraus, DC, founder of ChiroSight.
phone, tablet and computer (which can lead 15% of their total body weight; and
to tech neck), and even some extracurricular • Pack the heaviest things as close to the
Why you should choose this product:
activities can take a toll on their bodies. For back and body as possible.
school-aged children and student athletes, ChiroSight’s dynamic, user-friendly software
a healthy nervous system, brain, muscles Children of all ages, from infants to is compatible with flat panels from other
and joint movement allow for achieving tweens and teen athletes, should also take X-ray companies; this puts the power
developmental milestones, and the ability to advantage of regular chiropractic care. of ChiroSight into your practice’s hands
adapt to stress in their life. regardless of the X-ray hardware you
Extended time spent looking down at a For more information for parents, as well as The Joint already have in use.
screen while texting friends and studying can Chiropractic’s hours and locations, visit thejoint.com/ To learn more, visit chirosight.com.
cause damage to the structures in the neck parents.
PROFITABLE PRACTICE
LightForce Compass
The LightForce Compass Marketing Toolkit from LiteCure Medical aims to provide practices with strategic
resources to help ensure a successful laser therapy program implementation.
Built into a powerful Compass-exclusive Apple iPad application, numerous resources ensure positive
clinical and implementation outcomes.
Features include:
• Exclusive Apple iPad app • Patient waiting room DVD • Office banners and signage
• Customizable website and print templates • ROI calculator • and more
The package also includes a wide variety of marketing materials and templates that coordinate with
implementation guides to help any practice easily build awareness of laser therapy in their target market.
For more info go to lightforcelasers.com.
14 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMFoot Levelers
KIOSK
S C A N • E D U C AT E • S TA B I L I Z E
The Foot Levelers Kiosk helps you
provide the best possible care. It
saves time so you can spend more
time adjusting your patients.
Get your patients engaged and
01 educated about custom orthotics
while in the reception area
02 Review the patients’ custom
Report of Findings
03
Instantly place orthotics order
to stabilize their foundation
Learn More about the Kiosk
800.553.4860
Good for your practice and Scan here
for more info
GREAT for the environment on the Kiosk
FootLevelers.com |MLS LASER
THERAPY
Playing a key role in
comprehensive care
for chronic pain
A BOARD-CERTIFIED CHIROPRACTIC ORTHOPEDIST AND CERTI-
FIED FUNCTIONAL MEDICINE PRACTITIONER, DR. KYLE PANKONIN,
opened his single-doctor practice in Lamberton, Minn., in April
of 2000. Primarily treating neuromuscular conditions, Red Rock
Chiropractic Center quickly grew to a busy practice seeing 150-170
patients per week.
Although satisfied with his patient volume, his practice fell short
of his financial expectations. He began searching for a modality that
would improve patient care while also bringing cash-based income
to the practice. Dr. Pankonin had some experience using a handheld
Class 1M therapy laser. Results were modest for acute conditions,
but his practice needed a technology with greater versatility and Patients seeking laser therapy meet with Dr. Pankonin for
efficiency that offered hands-free treatment. their initial exam. Once he establishes a treatment plan and laser
As he began researching other technologies, a colleague protocol, the patient is passed along to Sally, a certified MLS Laser
introduced him to the M6 MLS® Therapy Laser offering a fully robotic Therapy technician who handles all treatments.
and completely unattended delivery system. While applications are broad, RRCC has found niches in chronic
Since adopting this technology in 2016, MLS Laser Therapy has neck and back pain, chronic knee pain, and peripheral neuropathy.
become a key component of comprehensive care at Red Rock Through statistical analysis of his patients, Dr. Pankonin has seen
Chiropractic Center, leading to success rates of up to 89%. MLS success rates of 89%, 82% and 86%, respectively, determined by a
Laser Therapy has also helped strengthen the practice’s bottom 50% or greater reduction in symptoms.
line. After adding their third M6 Laser in the Spring of 2021, Red Rock Treatment packages for each of these conditions involve
Chiropractic Center is expecting to end the year with $164,000 in laser up to 24 visits over a three-month period. In addition to these
therapy revenues. recommended treatments, programs commonly include targeted
supplementation plans and custom orthotics as a part of Dr.
What is MLS Laser Therapy? Pankonin’s comprehensive approach.
The Multiwave Locked System® (MLS) is a unique type of Class
IV laser technology that utilizes a patented emission system to Chronic Neck and Back Pain — Chronic low back and neck pain
precisely synchronize simultaneous wavelengths to ease pain, reduce are the most common conditions seen at RRCC. Dr. Pankonin
inflammation, and stimulate wound healing with optimal clinical recommends MLS Laser Therapy to almost all of these patients
effectiveness. along with spinal decompression and adjustments using the Cox
The M6 MLS Therapy Laser offers a distinctive robotized multi- technique. In addition to reducing pain and inflammation, the MLS
target function that scans the specified tissue area, providing even Laser penetrates into the facets and discs to stimulate energy
distribution of laser energy. The device automatically calculates the production in the cells and promote healing.
necessary energy emission based on set parameters to provide Chronic Knee Pain — After adjustments and a knee traction
consistent and accurate dosing with predictable outcomes. machine are used to open the joint, MLS Laser Therapy is applied
to the front and back of the knee. With a penetration depth of up
Treating chronic pain to five centimeters, laser energy stimulates biological effects deep
Dr. Pankonin offers laser treatments for an assortment of acute and within the joint, promoting healing and improving the patient’s
chronic conditions. chance at long-term relief.
“Just about every condition you can treat as a chiropractor can be Peripheral Neuropathy — Peripheral neuropathy patients
paired with MLS Laser Therapy to get even better results,” he explains. receive MLS Laser Therapy targeting the feet, followed by
16 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMEDITORIAL SERIES SPONSORED BY CUTTING EDGE LASERS TECHNOLOGIES
Cutting Edge Laser Technologies
Better Medicine. Better Business.
At Cutting Edge Laser Technologies, we understand the unique chal-
lenges our chiropractic partners face in the ever-changing landscape
of patient care. As the world leader in light-based technologies for
medical professionals, our focus has always been on providing two
outcomes: better medicine and better business.
Cutting Edge offers a full family of patented, clinically validated,
and FDA-cleared MLS® Therapy Lasers for the progressive
practitioner. From portable models to the fully robotic M6 MLS
Therapy Laser, our products are designed to optimize patient
outcomes and strengthen your bottom line. Based on three decades
of research, the MLS Laser Therapy emission system synchronizes
two wavelengths to achieve a simultaneous effect on pain and
inflammation:
The continuous 808nm wavelength emission decreases
inflammation by stimulating blood flow and lymphatic drainage,
inducing the reabsorption of fluid buildup, and interacting with the
synthesis and degradation of inflammation mediators.
The pulsed 905nm wavelength emission affects the
transmission of pain at the level of superficial nociceptors and on
the afferent nervous fibers. This results in an increase of the cell
and nervous fiber stimulation threshold and therefore a reduced
electroanalgesia targeting the feet and lower calves. Together,
these treatments stimulate the nerves, block painful sensations,
sensation of pain.
reduce inflammation, promote nerve healing, improve blood flow,
The MLS Laser Therapy emission system takes advantage
and reduce muscle cramping and spasms. of each wavelength’s unique benefits that, when synchronized,
reinforce each other to achieve results greater than the sum of
Patient education its parts. By delivering controlled laser energy to the tissue, MLS
Red Rock Chiropractic Center is the only clinic in its area to offer Therapy Lasers provides more accurate therapeutic dose delivery
such comprehensive approaches to these conditions. By differen- while decreasing the risk of thermal collateral tissue damage. This
tiating with unique and in-demand approaches, RRCC welcomes allows MLS Therapy Lasers to surpass the limitations of traditional
patients from throughout Southwest Minnesota. low-level laser therapy while avoiding the concerns often association
Dr. Pankonin estimates that 75% of his niche patients live with higher power Class IV lasers.
outside of a 30-minute drive from his practice — many driving By adding MLS Laser Therapy to their practice, chiropractors
up to an hour for their visits. Education-based marketing plays can expand their arsenal of drug-free and non-invasive pain
a large role in attracting patients from this wide area. Through management solutions while improving patient outcomes. The
platforms such as his website, Facebook, and the local newspaper unique Cutting Edge MLS Laser Therapy technology coupled with
and radio station, Dr. Pankonin creates content that educates their training and marketing support programs enable chiropractors
people about their conditions and treatment options. to practice better medicine while improving profitability.
Dr. Pankonin has found that most patients are unaware of When you partner with Cutting Edge, you choose a company
the benefits of laser therapy. Therefore, it is necessary for MLS that has been helping health care professionals improve the quality
Laser Therapy to take center stage in his educational marketing of care for 20 years!
content. He aims to set clear and honest expectations about
laser therapy through his marketing. This includes the detail that
laser therapy is not covered by insurance. However, this hasn’t
deterred patients who are suffering from chronic pain.
Get laser-focused on pain relief!
“People are hungry for non-drug, non-surgical options,”
explains Dr. Pankonin. “Most are willing to look outside of the box.” Call Cutting Edge Laser Technologies at
As patients become increasingly averse to pharmaceutical
painkillers, injections, and invasive procedures, many are
800.889.4184 x125 or visit celasers.com
considering alternative treatment options and are willing to pay to learn more about MLS Laser Therapy.
out-of-pocket for superior, long-lasting results.
CHIROECO.COM O C TO B E R 24 , 2 0 2 1 • CHIROPRACTIC ECONOMICS 1718 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COM
FEATURESTORY PHOTOBIOMICS: A LOOK TO THE FUTURE An integration of nutritional protocols and laser therapy B Y R O B E R T G . S I LV E R M A N , D C , DA C B N , D C B C N , M S , C C N , C N S , C S C S , C I I S N , C K T P, C E S , H KC , FA K T R TIME TO READ: 13-15 MIN. T H E TA K E A W AY Combining laser light on metabolic factors, the microbiome, and the interaction between them combined with nutritional protocols is opening new avenues for patient treatment through the emerging science of photobiomics. IN ADDITION TO ITS WIDELY ACCEPTED USE FOR TREATING LOW-BACK PAIN, low-level laser therapy, or photobiomodulation (PBM), can be a valuable adjunctive treatment for metabolic and inflammatory diseases. When PBM modulates the gut microbiome in combination with targeted nutritional therapy, laser therapy for these diseases becomes even more effective. The value is evident in treating gut issues, low vagal tone and autoimmunity. CHIROECO.COM O C TO B E R 24 , 2 0 2 1 • CHIROPRACTIC ECONOMICS 19
FEATURESTORY
Recent research strongly suggests that
photobiomodulation of the microbiome can help
sharply improve the gut’s microbial diversity.
RECENT RESEARCH STRONGLY SUGGESTS THAT PHOTO- also modulates the reactive oxygen species produced within
BIOMODULATION OF THE MICROBIOME can help sharply the mitochondria, leading to less free radical damage and
improve the gut’s microbial diversity. Maintaining diversity in inflammation.4
the gut microbiota is key to sustaining healthy production of While we think of the hundreds or even thousands
the numerous vital metabolites, such as butyrate, that these of mitochondria in every cell primarily as the source of
bacteria produce. It’s also crucial for keeping pathogens from cellular energy, they also play a complex role in intracellular
gaining a foothold in the gut; diversity helps crowd out harmful signaling. Among other functions, they act as platforms to
bacteria. Using laser therapy to rebalance the gut microbiome transmit signals for activating the innate immune system and
has significant therapeutic potential.1 coordinating immune cell activity with the rest of the cells in
the body. When the mitochondria are stressed, however, they
How PBM works in the gut don’t function as well. Stressed mitochondria don’t produce as
Photobiomodulation through low-level laser therapy affects much energy, create more damaging free radicals, and don’t
the gut microbiome both indirectly and directly. A significant efficiently transmit signals between the immune system and
indirect effect occurs when the laser light mimics the circadian the rest of the body.5
clock that regulates the gut microbiota and their production of
bacterial metabolites.
Specifically, the beneficial bacteria responsible for gut
barrier integrity can decrease when the gut circadian rhythm is
disrupted through poor sleep, night shift work or travel across
635 NM
THE WAVELENGTH WHERE LASER LIGHT IS
time zones. This can lead to systemic inflammation when ABSORBED BY CYTOCHROME C OXIDASE, FORCING
increased toxic lipopolysaccharides (LPS) pass through the gut THE NITRIC OXIDE OUT OF THE MEMBRANE AND
wall.2 When combined with improved sleep and a healthier ALLOWING REPLACEMENT WITH OXYGEN
diet, PBM can help overcome the effects on the microbiome of
prolonged circadian rhythm disruption.
Disruptions in the circadian rhythm also decrease the Stressed mitochondria become dysfunctional because
overall bacterial diversity in the gut. An excellent example of they produce excess nitric oxide (NO), which competes with
how reduced diversity has indirect impacts on overall health oxygen for space on the cytochrome c oxidase enzyme in
is vitamin D metabolism. The greater the diversity of the gut the mitochondrial membrane. When NO displaces oxygen,
microbiome — particularly those that produce the short-chain mitochondrial dysfunction and oxidative stress result;
fatty acid butyrate — the better vitamin D can be metabolized this triggers the inflammatory NF-κB pathway and causes
into the active form and absorbed through the numerous inflammation and even cell death.
vitamin D receptors that line the gastrointestinal tract. When the At a wavelength of 635 nm, laser light is absorbed by
gut bacteria are imbalanced, vitamin D absorption is impaired. cytochrome c oxidase, forcing the NO out of the membrane
Decreased ability to absorb vitamin D because of gut and allowing replacement with oxygen. This restores ATP
dysbiosis may explain why taking supplemental vitamin D synthesis and reduces oxidative stress. Normal mitochondrial
doesn’t always have the expected benefits. Restoring a better function — including immune system signaling — returns and
bacterial balance through laser therapy may help increase cell metabolism improves.6
levels of available vitamin D with downstream improvements in Combining nutritional therapy with PBM can help accelerate
immunity and bone health.3 improvements in energy and immunity. For patients with “long
COVID,” B vitamins, CoQ10, carnitine, alpha-lipoic acid (ALA),
Improving immunity through mitochondria liposomal glutathione, zinc, selenium, vitamin C and vitamin E
Photobiomodulation works by stimulating the mitochon- should all be considered as adjuncts. Immune activation can
dria within cells to function better. Light from the laser be improved with extracts of medicinal mushrooms, including
causes increased ATP synthesis, leading to less fatigue. It reishi, maitake, lion’s mane, chaga and shiitake.7
20 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMFEATURESTORY
Laser light at the 635-nm wavelength has been shown to
provide significant pain relief on nociceptive musculoskeletal
pain and reduce the use of opioids and NSAID medication.
Improving low vagal tone Foods that help raise vagal tone are those that are rich in
The vagus nerve is part of the autonomic nervous system, phytonutrients and polyphenols. In addition to PBM treatment
which governs essential survival functions such as respira- to raise vagal tone, dietary improvements to increase prebiotic
tion rate and heartbeat. The vagus nerve is ordinarily highly fiber intake are needed. Inulin and xylooligosaccharides
responsive; its ability to transmit nerve impulses quickly and (XOS) are complex carbohydrates that pass through the
efficiently is called vagal tone. small intestine and arrive in the colon as a preferred food for
A higher vagal tone lets the body return to normal after a butyrate-producing gut bacteria. Prebiotic supplements are
stressful event quickly. For example, the vagus nerve makes beneficial, especially for patients who can’t tolerate fiber-rich
the heart beat faster during exercise; when the vagal tone is foods in the diet.
high, the heartbeat returns to its normal resting rate soon after Supplements of omega-3 fatty acids from fish oil are
exercise stops. The vagus nerve also monitors the condition of also crucial for improving vagal tone. The omega-3 in fish oil
the gut microbiome through chemoreceptors on the afferent supplements is known to help improve heart rate variability
(to the brain) fibers that sense the presence of metabolites, and lower blood pressure. Fish oil also inhibits the action of
such as butyrate, produced by gut bacteria. Overall, low vagal Toll-like receptor 4 and inhibits the NF-κB pathway. When these
tone is associated with poorer health, including a greater risk receptors are less sensitive, inflammation is reduced and vagal
of autoimmune disease. tone improves.
An essential function of the vagus nerve is reducing Two probiotic bacteria species also positively affect the
systemic inflammation by keeping the gut immune system vagus nerve: Lactobacillus rhamnosus and Bifidobacterium
from responding inappropriately. However, when the vagal longum. Studies have shown that B. longum helps reduce
tone is low, the messages to stay calm may not get through inflammation, stabilizes the gut lining, increases levels of BDNF
as well; the gut immune system may react inappropriately by in the brain, and may help reduce anxiety and depression.9
increasing inflammation. L. rhamnosus directly affects neurotransmitters in the
central nervous system — it increases GABA by stimulating the
vagus. It helps modulate the immune system by preventing the
XOS
release of inflammatory cytokines. L. rhamnosus may also help
with stress-related disorders.
Both bacteria species help improve vagal tone by improving
XYLOOLIGOSACCHARIDES (XOS) ARE the gut’s overall health and decreasing the impact of
COMPLEX CARBOHYDRATES THAT PASS LPS-induced inflammation.10
THROUGH THE SMALL INTESTINE AND ARRIVE
IN THE COLON AS A PREFERRED FOOD FOR PBM for back pain
BUTYRATE-PRODUCING GUT BACTERIA Low-back pain and sciatica are among the most common
conditions sending patients to chiropractic care. Adding PBM to
the treatment mix helps improve outcomes; adding nutritional
PBM therapy is highly effective for raising low vagal tone and support can improve them even more.
reducing inflammation. Higher vagal tone improves blood flow The evidence for the value of PBM in treating back pain is
to the intestines and attenuates the disruption of intestinal robust. Laser light at the 635-nm wavelength has been shown
tight junctions, which reduces LPS-induced inflammation.8 to provide significant pain relief on nociceptive musculoskeletal
The vagus nerve monitors butyrate production in the colon. pain and reduce the use of opioids and NSAID medication.11
When the vagus senses that gut bacteria produce enough This wavelength reduces inflammation by inhibiting the NF-κB
butyrate, that message is transmitted to the brain. Normal inflammasome and the production of the inflammatory COX2
levels of butyrate production signal that enterocytes in the gut enzyme. It also reduces the production of free radicals in
wall are getting good nourishment and keeping the gut wall the irradiated area and cuts the production of inflammatory
strong and leak-free. The return message along the vagus is to cytokines such as interleukin-1 beta (IL-1β) and TNF-alpha.
calm inflammation. Nutritional supplements enhance the value of laser therapy
22 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMA wholesale partner you can rely on. Your go-to brands, at wholesale prices, all in one place. Why Emerson Ecologics • Largest selection of 350+ highest quality supplement brands including exclusive access to Thorne, Metagenics and Ortho Molecular • Maintain your profit margin with drop-ship capability • Grow Your Practice with a Wellevate® Virtual Dispensary® • Deliver Connected Care with Free HIPAA compliant Telehealth Create an account today! emersonecologics.com or call 800.654.4432
FEATURESTORY
When the gut microbiome is unbalanced and
lacks sufficient diversity, the whole body is affected.
PBM therapy and nutritional supplements can help, but…
for back pain. Recent research suggests that combining the Prebiotic fiber is crucial to this step as support for the bacteria
omega-6 fatty acid gamma-linolenic acid (GLA, also called in the probiotic supplement.
evening primrose oil) and alpha-lipoic acid (ALA) effectively Reintroduce — When the symptoms of dysbiosis are
treats low-back pain sciatica.12 Supplements of curcumin are reduced or gone, foods removed earlier in the process can be
also valuable for accelerating sciatic nerve repair.13 gradually reintroduced.
Back pain patients, particularly if they also have diabetes, Retain — Retaining the gains is accomplished by helping
should be tested for vitamin D levels. Patients with vitamin D patients continue down the road to good gut health and
deficiency or insufficiency are more than twice as likely to have avoid a return to poor diet, a sedentary lifestyle and high
low-back pain than patients with normal vitamin D levels.14 stress levels.
Patients with low vitamin D may also have dysbiosis that is
interfering with absorption. If levels are low, supplementation
OKRA
with vitamin D3 (cholecalciferol) can help bring them up. At the
same time, the possibility of dysbiosis should be explored and
treated if needed to help improve vitamin D absorption naturally.
Restoring the balance HELPS REPAIR THE GUT BARRIER
When the gut microbiome is unbalanced and lacks sufficient AND DECREASE INFLAMMATION
diversity, the whole body is affected. PBM therapy and nutri- IN THE GUT REGION
tional supplements can help, but restoring a better balance
requires a more significant commitment.
Dietary and lifestyle changes are needed to provide a gut Emerging photobiomics
environment where a good range of beneficial bacteria can Our understanding of the microbiome’s role in health and
thrive. The Super 7(R) Action Plan puts patients on the right disease is expanding rapidly. The emerging science of photo-
path for better gut health: biomics — the combined effects of light on metabolic factors,
the microbiome and the interaction between them — is
Reset — The first action step is to reset the diet, lifestyle opening many new avenues for effective patient treatment.
and mindset of patients. The critical dietary component The future will bring us even more ways to combine
is an anti-inflammatory premise based on the basic nutrition with our improving knowledge of the microbiome
Mediterranean diet, supplemented with MCT oil, fiber and and our enhanced knowledge of PBM to help optimize our
magnesium. Stress reduction and regular exercise are patient outcomes.
additional essential components.
Remove — Remove foods related to individual ROBERT G. SILVERMAN, DC, DACBN, DCBCN, MS, CCN, CNS, CSCS,
intolerances, sensitivities and allergies, along with CIISN, CKTP, CES, HKC, FAKTR, is a chiropractic doctor, clinical
processed foods, sugar, dairy and gluten. Remove pathogens nutritionist, national/international speaker, author of Amazon’s #1
(harmful bacteria, viruses and yeasts) and environmental bestseller “Inside-Out Health,” and founder and CEO of Westchester
toxins through the use of nutritional supplements such as Integrative Health Center. He graduated magna cum laude from the
berberine, oregano oil and garlic. University of Bridgeport College of Chiropractic and has a Master of
Replace — Replenish and replace digestive enzymes, Science degree in human nutrition. The ACA Sports Council named him
stomach acid and bile. “Sports Chiropractor of the Year” in 2015. He is on the advisory board
Regenerate — The damaged intestinal wall needs help to for the Functional Medicine University and is a seasoned health and
regenerate and become an effective barrier again. A plethora wellness expert on the speaking circuits and in the media. A frequently
of nutrients is typically suggested to repair the gut barrier published author in peer-reviewed journals and other mainstream
and decrease inflammation in the gut region. These include publications, he is a thought leader in his field and practice. His new
glutamine, zinc carnosine, okra, collagen and others. book, “Superhighway to Health,” was published in June 2021. He can be
Re-inoculate — High-quality prebiotics and probiotics can reached at drrobertsilverman.com.
help improve the balance of beneficial bacteria in the gut. References can be found online at chiroeco.com
24 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMWE MADE YOUR LIFE EASIER,
YOU JUST DON’T KNOW IT YET.
You would think someone would have invented a way to easily collect
payments for multiple family members, right?
No one has solved this problem until NOW! Introducing
Cash Practice’s latest innovation…
The Payment Splitter™
Now you can process both one-time and recurring payments
and split them amongst family members.
No more headaches. No additional cost of collecting multiple payments.
No more hours of extra work and frustration!
The Payment Splitter™ will keep family members together and ledgers accurate!
Visit us and learn more at CashPractice.com/Splitter
(877) 343-8950 x101
Chiropractic’s #1 Platform for Increasing Patient Loyalty CASHPRACTICE.COM/SPLITTERTHE NATIONAL REVIEW
THE NATIONAL
BY FCA
Event safety guidelines see return of
world-renowned conference in Orlando
BY JEN PORRO
THE “WORLD’S LARGEST EVENT FOR CHIROPRACTIC” in Orlando, opening panel symposium, Dose of Reality, during which Florida
Fla., lived up to its billing Aug. 26–29 as the Florida Chiropractic Attorney General Ashley Moody, who signed the Florida reso-
Association (FCA) once again hosted the gathering which has grown lution designating September as Drug-Free Pain Management
over time to become known as “The National.” Awareness Month, spoke with compassion and promise for a
More than 2,300 in-person attendees, joined by another 270 future of drug-free pain management solutions where appropriate.
virtual participants, came together for four days of continuing All were inspired and this opening educational session ignited
education and practice-building seminars presented by more than great applause. F4CP and FCA would like to thank AG Moody for
70 world-renowned chiropractic speakers, researchers, experts and her leadership in addressing the current opioid crisis within Florida
motivators. This year’s event once again included the world’s top and nationwide.
chiropractic expo with 320 exhibits showcasing the very latest in
chiropractic products, services and technology. But what truly set Industry leaders and organizations
this event apart was the FCA’s attention to detail in providing the Due to its size, scope and popularity, this annual FCA-sponsored
same quality and energy as in the past, yet all with social distancing event has likewise become a gathering force for a wide variety of
and under the latest U.S. Event Safety Guidelines. chiropractic leaders and organizations.
Vendors and attendees alike shared their delight at being able to F4CP, The Summit, the Federation of Chiropractic Licensing
gather safely in person. The Hyatt Regency Orlando brought back Boards, the Chiropractic Congress, the Association of Chiropractic
hundreds of veteran employees to facilitate this event, and they Colleges, and the American Chiropractic Association all met at The
performed flawlessly. National to discuss the latest trends and topics and to chart their
The premier event for chiropractic has remained attractive for all courses for the coming year.
as it now includes a new hybrid format for education and exposition “The National is a focal point that engages stakeholders and
for chiropractors, staff, students, notable speakers and exhibitors. leaders from every aspect of the chiropractic industry and provides
While the event was socially distanced, attendees still enjoyed the connections and content that can’t be found anywhere else,” said
powerful energy and all the benefits they are accustomed to: 100+ Jeremy Gordon, DC and FCA president. “Even with social distancing,
hours of CEs to choose from, internationally recognized speakers, the energy and impact are here.”
various tracks and specialties, a 300+ booth expo and more. With Whether in-person or virtual, The National provides each
the continuation of FCA’s full virtual exposition and educational attendee a personal and custom experience that can’t be found
program, classmates were enabled to engage with live learning anywhere else. This is the top reason attendees cite for coming year
from their home base. after year and why this event continues to stand strong, even in
One attendee shared, “I have been teaching remotely since these times of challenge.
March of last year and the FCA did just as well as the university I Visit TheNationalChiro.com/Overview to find the most
teach for in delivery of virtual and remote courses. Thank you!” up-to-date information for 2022 including dates, speakers, program
and more.
Dose of reality
As a top meeting hub for the industry, The Foundation for JEN PORRO is officer of conventions and program development for the
Chiropractic Progress (F4CP) chose The National to present an Florida Chiropractic Association. Learn more about the FCA at FCAchiro.org.
26 CHIROPRACTIC ECONOMICS • O C TO B E R 24 , 2 0 2 1 CHIROECO.COMYou can also read
