WORLD RADIO DAY 2018: Radio and Sports - 13th-15th February 2018, Imperial Royal Hotel, Kampala, Republic of Uganda - Unesco
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RADIO WEEK LEARNING CONFERENCE
WORLD RADIO DAY 2018: Radio and Sports
13th-15th February 2018, Imperial Royal Hotel, Kampala, Republic of Uganda
Introduction
The sustainability of the media industry in developing countries is one of the great
challenges facing efforts to develop the media sector across the globe. With the
proliferation of digital media and ‘citizen journalism’, the old business model that
sustained broadcasting media outlets in the past has come into question in the 21st
century. Today, it is without doubt that a thriving media industry continues to
emerge in both developed and developing economies resulting in growing numbers
of economically viable media outlets thus ensuring long-term sustainability as well as
potential expansion to neighbouring countries. The previous generation of robust
advertising revenue to maintain day-to-day operations, while evolving, remains vital
to ensure media outlets’ can maintain their ability to operate without external
assistance. In East Africa’s emerging markets, however, little is known about the
environment for the promotion of media sustainability.
Funding availability and sound business management strategies have been
amongst the biggest challenges to sustainability of pluralistic media in Africa.
Support for the establishment of media outlets has come predominantly from private
entrepreneurs or the State and in some cases from individual politicians and/or their
family members. By contrast, mainstream financial institutions such as banks have
not been an important source for financing new media houses, although some
initiatives for soft credit have made important contributions to accessing start-up
capital and funding for sustaining and expanding media businesses. Currently in
Kenya, Rwanda, Tanzania and Uganda, business models rely on a combination of
advertising, sponsorship, subscriptions, public funds, volunteer contributions, and
other more innovative income sources.
UNESCO’s World Trends in Freedom of Expression and Media Development: Regional
Overview of Africa points out that Anglophone African countries have recently
experienced relatively stronger growth in their media sector than other parts of the
region. However, state and private commercial ownership have continued to
dominate the media landscape for all types of media outlets in all African countries.
1
Moreover, while reliable data are somewhat sparse, there is evidence for growth in
private radio and TV ownership across the board; in contrast newspaper circulation
and readership do not appear to have followed the same trends—a finding that
could be attributed to the increase in ownership of mobile devices that also serve as
content platforms.
When media enterprises are self-sustaining and/or financially liberated from
corruptive practices, government influence, or dependence on foreign non-
governmental organizations – they are also more likely assert and maintain their
editorial freedom and independence. The need for more in-depth local and
international information and knowledge about sustainable business models for
media is not only relevant for media managers locally and globally, but also for
international donors and implementers supporting media development.
For the above reasons, World Radio Day 2018 celebrations will seek to enhance and
systematize a greater understanding of media sustainability by stimulating,
identifying and aggregating knowledge and best practices on funding and business
management that generates a variety of practice-oriented information tools that
can be used by the media industry in Kenya, Rwanda, Tanzania and Uganda. It will
also expand on existing media development indicators to include those measuring
sustainability that can help enhance and systematize knowledge on media
sustainability.
Objectives
a) To share existing experiences, expertise and best practices using case study
examples on media sustainability among various media stakeholders; and
b) To generate new knowledge on media sustainability that will be made
accessible to all relevant stakeholders as well as the general public.
Proposed Activities
a) Live broadcast by community radio stations during the World Radio Day 2018
celebrations in Uganda;
b) Presentations on selected themes; a) Ways the media can shape the
development agenda b) Media responsibility and global issues: Activism or
neutrality? c) Reporting on peace and conflict: Have the rules changed?, and
d) Economics of media: How to generate revenue today as a radio station;
c) Panel discussions by industry players to share their experience, expertise, and
best practices for media sustainability; outcomes from discussion foreseen as
possible for adoption by community radio stations in Kenya, Rwanda, Tanzania
and Uganda; and
d) CEOs Round Table on the Road to 2030: Partnerships and opportunities in the
media sector in East Africa.
2Target group
The forum will target about 100-150 participants from Kenya, Rwanda, Tanzania,
Uganda and elsewhere. It will comprise of independent media institutions, media
managers, media owners and entrepreneurs; media development practitioners,
especially those in the area of media business; media educators, scholars, trainers
and students; and telecommunications sector, government ministries/agencies, and
international media organizations. A diversity of stakeholders is desirable, as the
celebration hopes to mobilize the expertise of the aforementioned industry players
on the best media sustainability practices from a wide range of perspectives.
Expected outputs
a) Increased awareness, understanding and participation by industry players
during UNESCO’s World Radio Day 2018 celebration;
b) Increased adoption of identified best practices for media sustainability by the
radio sector including UNESCO’s SIDA supported community radios in Kenya,
Rwanda, Tanzania and Uganda; and
c) A Draft report including identified best practices and recommendations on
innovative and sustainable business models for radio;
3AGENDA
PRE-EVENT MONDAY, 12 FEBRUARY 2018
CONFERENCE OPENING & NETWORKING PARTY FOR SPEAKERS & SPONSORS
LOCATION: 91.3 CAPITAL FM GARDENS, KISEMENTI
6:00 p.m. – 10:00 p.m. FEATURING PERFORMANCES BY: ZAWI BAND
DAY 1: TUESDAY, 13 FEBRUARY 2018
7:00 – 8:00 a.m. – ARRIVAL AND REGISTRATION OF DELEGATES
8:00 - 8:55 a.m. – NETWORKING BREAKFAST
09:00 – 9:55 a.m.: OPENING ADDRESSES
THE BROADCASTING INDUSTRY AND ITS CONTRIBUTION TO THE DEVELOPMENT
AGENDA:
Welcoming Remarks, United Nations Resident Coordinator in Uganda, Ms.
Rosa Malango
Message of the UNESCO Director-General on World Radio Day, Mr. Peter
Andrew Wallet, Programme Coordinator, UNESCO Regional Office for Eastern
Africa
Message from Christophe Plate, KAS Media Africa Director
Message from Miriam Ohlsen DW Akademie
Annalie Moreira Da Silva, DW Akademie
Testimony on Radio and Sport William Blick, Chairperson Uganda Olympic
Committee
Keynote address by Cabinet Minister of ICT and National Guidance,
Honourable Mr Frank Kagyigyi Tumwebaze
Breakout Training Session 1:
10 a.m., 12 p.m., 2 p.m. and 4 p.m. (approx.)
Tailor made training workshops to equip radio/ media stakeholders with
practical skills to improve their professional capacity are offered during World
Radio Day/ Radio Week by DW Akademie. The following one-hour training
session will be offered for a total of four sessions on 13 February.
Participatory youth radio formats – MCI
Music, entertainment, information, participation: What do young people
expect from "their" radio? How can you address the youth and capture new
listeners? Learn more about interactive and innovative youth radio formats in
this session hosted by Media Challenge Initiative (MCI) with support from DW
Akademie.
4Introduction and guiding questions: What is radio?
10:00 – 10:15 a.m.
Mr James Peterson, Founding Director of Radio Week kicks off the Conference by
asking some fundamental questions about the medium.
Presentation 1: The power of media to build enterprise (commercial) brand and
social influence
10:20 – 9: 20 a.m.
In this session, Prof. David Batstone, Managing partner at Just Business, and CEO and
founder of NotForSale, and professor, School of Management at University of San
Francisco, will give insights on the power of media to build enterprise (commercial
brands and social influence. He will also discuss how that has changed over the past
decade and practices and tools that amplify one's voice.
Panel Discussion 1: The Role of Radio and the Sustainable Development Goals
(SDGs)
9:25 – 10:30 a.m.
Radio is still the dominant mass medium in Africa with the widest geographical reach
and the largest audiences, compared to television (TV), newspapers, and other ICT.
Radio has also proven itself as a development tool, particularly with the rise of
community and local radio, which has facilitated a far more participatory and
horizontal type of communication. In light of this what is the role of radio in terms of
achieving the SDG’s? This session looks at the role radio plays in fostering and
facilitating meeting these important global objectives.
Sustainable cities and Speak FM Ms Jane Angom
communities (SDG 11)
Gender Equality (SDG 5) Executive director Ms Rita Achiro
Uganda Women’s
Network (UWONET)
Peace and Justice and strong Human rights Lawyer Mr Nicholas Opiyo
institutions (SDG 16) Chapter 4
Moderator: Mr Patrick Kamara, Radio Host 93.3 KFM, and TV Presenter NTV Uganda
10:35 – 11:15 a.m. TEA BREAK
Panel Discussion 2: Roundtable discussion on the economics of broadcast media
and sustainable business models
11:20 a.m. – 12:25 p.m.
Media houses, including radio, need to consider the economic factors affecting
their sector to ensure sustainability over the longer term. While the sector is growing,
5business models that are successful and allow for continuing broadcasts even during
downturns in the economy are explored to help build, sustain and enrich media
outlets and their programming to meet community and listener needs.
Panellists
a) The Business of Radio Liberty Radio Awards Mr Lance Rothschild,
CEO
b) Advertising in the Radio Uganda Advertising Ms Nada Anderson
Industry Association
c) 10 Key Principles for Nusu Nusu Mr. Fareed Diamond
Maximizing Radio Advertising Productions Khimani
Returns
d) Secret Ingredients of University of San Mr David Batstone,
Entrepreneurship: Starting Francisco University of San
media and commercial Francisco, Managing
products from scratch partner at JUST BUSINESS
and CEO and Founder at
NOTFORSALE
Moderator: Ms Josephine Karungi, NTV Uganda
Presentation 2: The future of radio: Digital audio broadcasting (DAB+) global update
12:30 – 12:55 p.m.
In this session, Mr Dave Cherry presents an update on the deployment of DAB+
globally, latest developments regarding rollout and receivers, and touching on the
benefits of DAB+ to broadcasters and the listener. Dave will also provide on update
about what the southern African Digital Broadcasting Association (SADIBA) is doing
with regards to development of DAB digital radio in South Africa, as well as an
overview of the DAB+ trial ongoing – partners, paramaters, etc. This session on DAB+
will help radio broadcasters secure the future of broadcast radio, strengthen their
brand, and increase their audience.
1:00 – 2:00 p.m. LUNCH BREAK
Panel Discussion 3: Debate on social media and technology engagement for
fundraising and audience engagement
2:00 – 2:55 p.m.
Community media (radio) audiences are younger, involved in social media, and
well informed. Community radio stations, for example subscribe to Facebook, Twitter,
Instagram and other social media platforms. While the use of social media and ICT
has become ubiquitous in the daily operations of community media including
community radio stations, is your outlet using information and communication
technology and social media to its maximum potential?
6Panellists
The pros and cons in using ICT Uganda Media Ms Margaret Sentamu-
in the broadcasting industry Women Association Masagazi, Executive
(UMWA), Mama FM Director
Innovative use of Kwale Ranet FM Mr. Hamisi Mwachai,
crowdsourcing for the Radio Manager
broadcasting industry
Breaking Barriers Journalist in Burundi Mr. Bob Rugarika
Social ability of Radio Vice President RCS Mr. Robin Prior
Africa
Best practices in using online Africell Uganda Mr. Paul Mugume
platforms
Moderator: Ms Norah Owaraga, Host, Spectrum, Radio One
Panel Discussion 4: Roundtable discussion on covering global issues and the impact
on the broadcasting industry
3:00 – 3:55 p.m.
The media is rightly held accountable and frequently criticised for sensationalizing
news content or failing to properly cover its full context. Should media responsibility
however extend to the level of its new coverage’s impact in a country? Concerning
the Sustainable Development Goals (SDGs) launched by the United Nations, should
the goal of broadcasters be to merely supply information about societal and
national events in a neutral fashion, or must they be active in ensuring the progress
and execution of the SDGs in their various country contexts? Reporting on peace
and conflict: Have the rules changed?
Panellists
a) Gender equality in the Women in Media Ms. Regine
radio industry Platform, Rwanda Akalikumutima, Legal
Representative
b) How can community radios Radio Huguka FM Ms. Brigitte
cover global issues? Uwamariya, Assistant
Director of Radio
Huguka FM
c) Issues of public concern in Nakaseke FM Mr. Peter Balaba,
the global arena Radio Manager
Moderator: Prof. David Batstone
7Panel Discussion 5: Exchange on Empowering Youth and its impact on the radio
4:00 p.m. – 4:55 p.m.
Involving young people is, in many ways, all about letting your principles of
community involvement and quality programming shine. How you foster new
connections in your area and enrich the ones you have can help you usher in the
next generation of community radio leaders. Learn from success stories about how
your station can begin, improve, and enhance youth programming so that your
station can thrive for generations to come.
Panellists
a) My Radio - My Community: Community Media Mr Jimmy Okello,
The impact of Media Network of Uganda Coordinator of
Development in Uganda (COMNETU) Community Media
Network of Uganda
(COMNETU)
b) Linking Generations UNECO Regional Mr John Okande,
through Radio Office for Eastern Programme Assistant
Africa
c) Media and Information Centre for Media Mr. Jonathan Tusubira,
Literacy for young people Literacy and Centre for Media
Community Literacy and Community
Development Development
(CEMCOD) (CEMCOD)
Moderator: Mr Andrew Peter Wallet, Programme Coordinator, UNESCO Regional
Office for Eastern Africa
5:00 – 6:00 p.m. NETWORKING TEA BREAK
DAY 2: WEDNESDAY, 14 FEBRUARY 2018
7:00 – 8:00 a.m.
ARRIVAL AND REGISTRATION OF DELEGATES
8:00 - 8:55 a.m.
NETWORKING BREAKFAST
Presentation 3: The Cell phone: Your hotline to your listeners’ thoughts
9:00 – 9:25 a.m.
In this starting session of Day Two of Radio Week, Radio Computing Software (RCS)
Vice President Africa, Mr Robin Prior gives insights about the proliferation of cell
phones amongst radio audiences and the use of Social Media.
8Presentation 4: Harnessing digital footprints: No more guessing your audience
9:30 – 9:55 a.m.
Are you making the most of available data that you are receiving to harness the
power of your audience? In this mind blowing session, Mr. Marco Broccardo, CEO of
COLONYLive talks about harnessing digital footprints and also for the first time in a
radio conference, showcases Colony LIVE, their advanced world leading messaging
technology for radio and the way it helps broadcasters track listeners’ participation.
Their baby Colony LIVE intelligently mines each interaction for interest, location,
demographic, and psychographic info building a profile for each audience
member.
Breakout Training Session 2:
10 a.m., 12 p.m., 2 p.m. and 4 p.m. (approx.)
Tailor made training workshops to equip radio/ media stakeholders with practical
skills to improve their professional capacity are offered during World Radio Day/
Radio Week by DW Akademie. The following one-hour training session will be offered
for a total of four sessions on 14 February.
Digital safety – HIM
Digital safety nowadays is a key competence. How can I effectively protect my
digital devices? How can I make sure, my data are safe? How do I create safe
passwords? Learn more on these and other aspects of digital safety in this breakout
session hosted by Hub for Investigative Media (HIM) with support from DW
Akademie.
Panel Discussion 6: Testimonies on being a journalist in the broadcasting industry
10:00 – 10:55 a.m.
Radio newsrooms are shrinking given the number of new hubs replacing the
traditional one newsroom per station model—yet journalists themselves remain vital!
The media can be an uncertain industry in terms of employment security and many
journalists are frequently employed on short-term contracts, or work as freelancers
having to relocate or travel accordingly. Given that how and where journalists are
working is evolving, this session aims to explore the impacts on journalists and how
they work.
Panellists
How can community radio Tanzania Community Mr Prosper Laurent
networks represent the Radio Network Kagwize
needs of volunteer journalists
Radio broadcasting and African Centre for Media Mr. Peter Mwesige,
shrinking media freedoms Excellence, Uganda Director, ACME
Teaching a new generation Media Challenge Mr Abaas Mpindi
of journalists Initiative
9Moderator: Ms Josephine Karungi, NTV Uganda
Presentation 5: Radio Programming (Do It Right and Succeed)
11:00 – 11:25 a.m.
Formatted and well-researched radio programming is the only way to succeed. How
you fashion your show, station and audience is your identity. Yes, there are rules that
need to be followed but ‘your’ programming is your individuality. Why is it you can
stand out from the competition? Fareed Khimani, CEO Nusu-Nusu Productions Ltd,
says it all comes down to programming and sheds insights on how to do it well and
succeed.
Panel Discussion 7: Big Shoes to Fill: How to identify talent to sustain public media’s
future
11:30 a.m. – 12:55 p.m.
As a generation of public radio superstars steps away from the microphone, how do
we identify, attract, and elevate the talented new on-air personalities that will carry
the industry into the future? Also, how do we carry forward a generation of listeners
who are sad to see their beloved personalities move on? Hear from veterans of high-
profile talent transitions on what works, what doesn’t, and how you can leverage
your moment of transition to make your station stronger and more beloved.
Panellists
How do you manage Programming Consultant & CEO Mr
a talent exit? NuSu NuSu Production Fareed
Khimani
Identifying talent RCS Vice President Africa Robin
Prior
How to market and Jazz FM Ms
promote talent Christine
Mawadri
Managing talent CEO Liberty Awards Mr Lance
Rothschild
Moderater: Mr John Gosolino, Country Director, Geopoll
1:00 - 2:25 p.m. – LUNCH BREAK
Presentation 6: Programming: The art of noise
2:30 – 3:55 P.M
Targeted at programming/content professionals, this presentation gives insight into
the construction of a typical radio hour, taking into account the different
considerations that go into its production; what does it mean to build your station
10clock, etc. It also shares various thoughts on the construction of certain elements
(e.g. interviews); how to research and brief content to presenters and how to set
and build up music rotation patterns
4:00 – 5:00 p.m. EVENING NETWORKING TEA BREAK
DAY 3: THURSDAY, 15 FEBRUARY 2018
7:00 – 8:00 A.M. – ARRIVAL AND REGISTRATION OF DELEGATES
8:00 - 8:55 A.M. – NETWORKING BREAKFAST
Presentation 7: Radio Sales 101 with Lance Rothschild
9:00: – 9:55 P.M.
This presentation offers Radio Sales people an insight into how to target, attract and
retain advertisers. It is also of interest to Station management and to marketing
personnel. Mr Rothschild looks at the current sales environment and shows how to
use some of the latest technology available to stations to ensure that you carry
advertising that your audience will be interested in, and that will produce tangible
results for the advertiser.
Breakout Training Session 3:
10 a.m., 12 p.m., 2 p.m. and 4 p.m. (approx.)
Tailor made training workshops to equip radio/ media stakeholders with practical
skills to improve their professional capacity are offered during World Radio Day/
Radio Week by DW Akademie. The following one-hour training session will be offered
for a total of four sessions on 15 February.
Amplifying local voices through community media – CEMCOD
What changes can community reporters influence in order to bring about societal
transformation? Learn more about community/alternative media and its role in the
development agenda in this breakout session hosted by the Centre for Media
Literacy and Community Development (CEMCOD) with support from DW Akademie.
Panel Discussion 8: Ask me almost anything
10:00 a.m. – 10:55 A.M.
As the industry grapples with the digital revolution, understanding the fundamental
changes at the local level is critical for everyone in radio. Ask this panel of radio
leaders and experts almost anything—from how to grow your career with fewer
opportunities, to what radio is doing to stand out in the sea of digital music
11Panelists:
Irene Ochwo Radio Consultant Programmer & Talent
Coach
Boaz Shani CEO UGO Uganda Social Media Specialist
Lance Rothschild Radio Consultant Talent Coach, sales
professional
Robin Prior Vice President RCS Africa Music Programming
specialist
Moderator: Mr John Gosolino, Country Director, Geopoll
Presentation 8: Station Imaging Strategies
11:00 – 11:55 a.m.
Imaging sets you apart from competition and helps increase a station’s listenership.
In this session, Mr Meck Phiri, from BBC Media Action, shares five strategies that will
get your station sounding fresh.
Target Audience: The first indicator of proper imaging is the target audience. What
do they want? What speaks to them? What may have worked for others may not
necessarily work for you? Imaging is like a name. What makes you who you are?
How can a station create unique imagine without resorting to unnecessary
expenditure.
Panel Discussion 9: Developing programming and the role of on-air personalities
12:00 – 12:55 p.m.
A study on the role of on-air personalities revealed a unique bond between radio
personalities and listeners. It showed that radio has a great impact on listeners, when
driven by air talent. That is great news for the future of our industry, particularly if your
station is nurturing on-air talent and developing the role of these personalities.
Panelists:
a) How to teach “old dogs Vice President at RCS Mr. Robin Prior
new tricks” Africa
b) Does “on-air” talent need CEO Nusu Nusu Mr Fareed Khimani
programme managers to Productions
succeed?
c) Programming – the art of Liberty Radio Awards Mr Lance Rothschild
noise
d) What makes an on air Talent coach and Ms Irene Ochwo
talent successful? radio consultant
Moderator: Ms Norah Owaraga, Host of Spectrum, Radio One
121:00 – 2:15 p.m. LUNCH BREAK
Presentation 9: The Cloud: How will it impact broadcasting?
2:20 – 2:55 p.m.
We have all heard about cloud computing — a method of sharing computer
resources and software over the Internet on demand. However, what does this have
to do with broadcasting? In this session, Mr Robin Prior, RCS Vice president Africa
gives insights on how Cloud computing will impact the broadcasting industry
Presentation 10: Radio producers: Who are they? And what do they do?
3:00 – 3:30
Understanding the different roles a producer plays; who is a content producer? Does
a station need a technical producer?
Mr Meck Phiri from BBC Media Action answers all these questions.
What is the frequency of content creative collection and how is it done? Is
archiving in place?
Robust analysis of content, did it work? Could it be improved?
Why would you need a Creative Producer?
A creative producer offers an independent and unbiased approach to content
from solid background of research. This in turn frees up the on-air personality to have
a better and sharpened focus on delivery.
Presentation 11: Timothy Kalyegira’s Radio Survey: How listening has changed with
new technologies
3:35 – 4:45 p.m.
The “TK Radio survey” is the new radio broadcasting industry survey, looking at the
best and worst of the FM Radio. In this session, Timothy Kalyegira, President &
Founder Kampala Express, an online Newspaper, reflects on the data highlights of
2017 from the Timothy Kalyegira Radio Survey to show how the habits of radio
listeners have evolved.
You will learn:
How radio listening habits have evolved
How devices like the smartphone and the connected car have impacted
radio listening
How new audio outlets, including streaming music services and podcasting,
have affected listeners
How social media has impacted radio stations
Why so many people are still enjoying radio despite all the new technology
Timothy Kalyegira also looks at the best and worst of 2017
4:50– 5:55 p.m. EVENING NETWORKING TEA BREAK
6:00 - UNTIL LATE THE RADIO INDUSTRY AWARDS (RIA)
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