World Amateur Team Championships Ireland 2018 - Carton House, Maynooth, Republic of Ireland 29 August - 8 September 2018 GSI Event Study
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World Amateur Team Championships Ireland 2018 Carton House, Maynooth, Republic of Ireland 29 August – 8 September 2018 GSI Event Study
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
GSI Event Study
World Amateur Team Championships Ireland 2018
Carton House, Maynooth, Republic of Ireland
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for the sole and confidential use of the International Golf Federation (“IGF”), the
Golfing Union of Ireland (GUI) and the Irish Ladies Golf Union (ILGU), for the Tim Rollason
purposes set out in the Event Study. Sportcal does not assume or accept or owe Colin Stewart
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available at the time of its preparation. Sportcal has relied upon the
completeness, accuracy and fair presentation of all the information, data, advice,
opinion or representations (the “Information”) obtained from public sources and
Market research
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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 GSI Event Study / World Amateur Team Championships 2018 Contents 1 EXECUTIVE SUMMARY 4 2 OVERVIEW 10 3 ECONOMIC 18 4 TOURISM 23 5 EVENT EXPERIENCE 37 6 MEDIA & SOCIAL MEDIA 44 7 SPONSORSHIP 57 8 SPORTING 61 3 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
4
Executive Summary
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Executive Summary
World Amateur Team Championships 2018
Date City, Nation Key Statistics
29 August – 8 September 2018 Maynooth, Republic of Ireland
ECONOMIC
Venues Organiser Spectator attendance 3,600*
Carton House Golf Club Golfing Union of Ireland & The Unique attendance 1,836
Irish Ladies' Golf Union Accredited attendance 935
Direct economic impact $1.35m
Event Frequency Owner
Every two years International Golf Federation (IGF) TOURISM
Origin of spectators
The Carton House Golf Club in Maynooth, Republic of Ireland hosted the World Maynooth 31.9%
Amateur Team Championships 2018 (WATC 2018) between 29 August and 8 Ireland (outside Maynooth) 55.8%
September 2018. Northern Ireland 5.8%
It was the 11 time that the event had been hosted in Europe and the first time
th International 6.5%
that Ireland had hosted the World Amateur Team Championships. The WATC
EVENT EXPERIENCE
2018 was held at the Carton House Golf Club and utilised the Montgomerie and
O’Meara courses during the championships. Positive experience
Spectators 99.2%
The total spectator attendance is estimated to have been 3,600. This figure
suggests a unique spectator attendance of 1,836, whilst a further 935 event MEDIA & SOCIAL MEDIA
participants were present at Carton House for the Espirito Santo Trophy (women) (event period)
and Eisenhower Trophy (men) competitions. TV Slots 6
The majority of spectators were Irish, with 31.9 per cent residing in Maynooth or Print media reach 1.28m
within 30-minutes’ drive of the venue and 55.8 per cent travelling from Radio slots 166
elsewhere in Ireland. Spectators travelling from Northern Ireland made up 5.8 Accredited media 48
per cent of all spectators with the remaining 6.5 per cent coming from overseas.
Social media accounts 6
Visitors from outside of Maynooth contributed more than 5,800 bed nights to
Posts 168
the local economy. Visiting accredited event participants are estimated to have
Reactions / likes 4,592
contributed $0.62 million (€0.54 million) in direct expenditure to the local area.
Shares / retweets 744
The 1,362 unique spectators, categorised as out-of-town visitors, are estimated Comments / replies 130
to have contributed a further $0.16 million (€0.14 million). New followers 835
The total direct economic impact is estimated at $1.35 million (€1.17 million).
SPONSORSHIP
More than 99 per cent of spectators surveyed stated that they were either Sponsors 6
satisfied or very satisfied with their event experience. Institutional Partners 2
Despite there being no television production at the event, news coverage was
aired across the island of Ireland, including dedicated sport segments which SPORTING
featured interviews with the teams. There was a strong social media presence, Athletes 385
with targeted adverts used to attract spectators prior to the event. Male 215
Female 170
There were 79 unique nations represented at the WATC 2018. The 385 athletes
Officials 134
were accompanied by 120 team officials.
Competing nations 79
The delivery of the event was supported by 332 volunteers, the majority of which Continents 6
were recruited from the GUI, ILGU and local golf clubs in the area.
*estimate provided by GUI
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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Executive Summary
World Amateur Team Championships 2018
Stakeholders
STAKEHOLDERS Key objectives
The key stakeholders for the WATC2018 were:
Deliver an event which highlights
• Governing body: The R&A the best amateur men’s and
United States Golf Association (USGA) women’s teams in the world
• Host organisation: Golfing Union of Ireland (GUI) Develop the sport using the event
Irish Ladies Golf Union (ILGU) as a pathway for amateur golfers
• Conducting organisation: International Golf Federation (IGF) Provide opportunity for all nations
• Government organisations: Sport Ireland to compete with the best around
Fáilte Ireland the world
• Host institutions: Carton House &
Maynooth University
INTERVIEWS
INTERNATIONAL GOLF FEDERATION
Antony Scanlon
The International Golf Federation (IGF) is the governing body for the sport of golf, Executive Director
recognised by the International Olympic Committee and the International International Golf Federation
Paralympic Committee, and was established in 1958. It was initially called the
World Amateur Golf Council (WAGC) before the name was changed to the IGF in
2003. Today, the IGF represents 151-member associations from 146 nations,
encompassing more than 60 million golfers.
The IGF is a small organisation that works closely with the USGA and R&A to
share expertise, resource and responsibility of governance in order to meet their
objectives and organise competitions under consistent rules.
The IGF was created to develop the sport of golf and to grow participation in
golf globally. The World Amateur Team Championships (WATC) aligns with
these aims by providing an international golf event that features the best
amateur golfers and golfing nations.
The WATC is also a recognised pathway for amateur golfers to play against the
best opponents in the world, which provides a strong opportunity to develop the
sport globally.
The number of IGF national member associations has grown in recent years and
a new format for the championships may need to be created to ensure more
members can compete. With only one bidder for the 2018, 2020 and 2022
editions, the IGF wants to investigate ways that the event can be made more
cost effective and more commercially attractive for hosts.
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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Executive Summary
World Amateur Team Championships 2018
Stakeholders
GOLFING UNION OF IRELAND & IRISH LADIES GOLF UNION Key objectives
The WATC 2018 was awarded to Ireland in 2014, after the GUI and ILGU
Organise and host a world level
submitted a joint bid to host the championships in 2013. The GUI / ILGU acted as
event
the main organiser of the championships.
Generate a number of legacies
The opportunity to host an international golf event in Ireland was a key motivator from hosting the WATC 2018
for the two golf unions of Ireland to submit its bid to the IGF.
The two organisations had previous experiences of hosting national and
continental events and saw the WATC as the perfect opportunity to deliver its INTERVIEW
first world-level event. Through hosting the championships, the golf unions of
Mark Wehrly
Ireland were able to expose their prominent and up and coming athletes
Championship Director
to a world class event, providing the athletes with valuable experience for the
Golfing Union of Ireland
future and creating a high performance legacy for golf in Ireland.
The LOC also sought to create an economic legacy for the host economy
by generating bed nights and tourism spend from hosting an international event.
Sport Ireland and Fáilte Ireland provided funding for the event and included
some economic KPIs, which if met, will unlock further funding for the GUI and
ILGU.
The WATC 2018 was delivered on one of the smallest budgets of recent WATC
editions. The organisers hoped to re-create an Olympic Village for the athletes,
known as the Championship Village. Although this was successful in many ways,
with around 85 per cent of athletes residing there, the budget did not allow for
all planned activities to take place at the Championship Village.
Generating revenue through commercial sponsorship was an issue for the LOC.
The lack of TV broadcast exposure was highlighted as a key issue that impacted
the LOC in this regard. Some additional revenue was generated through
a partnership with Rolex, whilst value in kind deals were particularly valuable and
were secured with a number of partners such as Ion Solutions, who provided all
scoreboards, audio-visual and lighting for the championships.
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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Executive Summary
World Amateur Team Championships 2018
ECONOMIC Economic - Detail
• The estimated cumulative spectator attendance of the event was 3,600
Spectator attendance 3,600*
• There were 935 accredited participants at the WATC 2018
Accredited attendance 935
• The final event budget totalled $851,759 (€736,805)
• Revenues from public funding and sponsorship totalled $210,291 (€181,190) Direct economic impact $1.35m
• The WATC 2018 made a loss of $641,648 (€554,895) Spectator spend $0.16m
• The total direct economic impact was $1.35m (€1.17m) Accredited persons spend $0.62m
• Organiser surplus spend totalled $569,802 (€492,901) Organiser surplus spend $0.57m
• $783,394 (€677,667) in tourism spend was generated
Tourism - Detail
TOURISM
• There were 1,836 unique spectators at the WATC 2018 Origin of spectators
• Of the total number of unique spectators, 1,362 per cent were visitors to Maynooth 31.9%
Maynooth Ireland (outside Maynooth) 55.8%
• 68.1 per cent of all spectators came from outside Maynooth, 12.3 per cent Northern Ireland 5.8%
were from outside the Republic of Ireland International 6.5%
• Over half of spectators came from other areas of Ireland (55.8%) Spectator tourism impact
• The ratio of male to female spectators was 67.3 per cent / 32.7 per cent
Unique spectators 1,836
• On average, spectators attended the event for 1.96 days
International visitors 1,362
• On average spectators spent 3.4 nights in Maynooth
Spectator bed nights 524
• The total amount spent by visiting spectators was $163,052 (€141,046)
Accredited participant bed
5,289
nights
EVENT EXPERIENCE
Event experience - Detail
• In total 99.2 per cent of spectators said they had a positive experience
• 63 per cent of people rated the WATC 2018 better than most events they
Positive experience
have previously attended
Spectators 99.2%
• 91.4 per cent would recommend Carton House to another person
• 86 per cent of spectators felt that attending the event has encouraged Higest rating (out of 5, spectators)
them to follow the sport more Interest in golf 4.87
• Spectators interest in golf was rated very highly (4.87) Overall experience 4.78
• Spectators are least likely to visit Carton House again in the next few years Carton House as a place
4.70
(4.18) to visit
Lowest rating (out of 5, spectators)
Recommend Carton House 4.40
Encouraged to participate in
4.21
sport more
Visit Carton House in the next
4.18
few years
*estimated provided by GUI
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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Executive Summary
World Amateur Team Championships 2018
MEDIA Media & Social Media - Detail
• In total, non-live news coverage of the WATC 2018 was shown six times by
TV (news coverage)
two broadcasters
• Publications about the WATC in print media had a total reach of 1.28 million TV slots 6
• WATC 2018 had a total of 166 radio slots before and during the event TV broadcasters 2
• In total, there were 114 publications across all forms of media Print media
• Overall Sportcal analysed six social media accounts across Facebook, Total reach 1.28 million
Twitter and Instagram Radio
• The six accounts combined to make 168 posts Radio slots 166
• The 168 posts achieved 4,592 reactions/likes and 130 comments/replies Accredited media
• Across the six channels content was shared or retweeted 744 times Accredited media 48
• Over the course of the event period, the six accounts gained 835 new Social media (event period)
followers Accounts 6
Posts 168
Reactions / likes 4,592
Shares / retweets 744
Comments / replies 130
New followers 835
SPONSORSHIP Sponsorship - Detail
• The event was supported by a total of eight partners
Partner breakdown
• This comprised six sponsors and two institutional partners
Sponsors 6
• Carton House was the most recognised sponsor amongst spectators with
Institutional Partners 2
78.1 per cent recalled Carton House in post-event survey
Sponsorship recognition by spectators
• Maynooth University (48.4%) and Golfnet (44.4%) were the second and third
most recognised sponsors by spectators Carton House 78.1%
• Only one un-official sponsor was ‘recognised’ more than an actual WATC Maynooth University 48.4%
2018 event sponsor Golfnet 44.4%
SPORTING Sporting - Detail
• WATC 2018 featured 385 athletes representing 79 unique countries from six
Athletes 385
continents
Male 215
• The Eisenhower Trophy featured 215 (55.8%) athletes, whilst 170 (44.2%)
Female 170
female athletes competed in the Espirito Santo Trophy
Continental reach 6
• In total there were 72 nations competing in the men’s and 57 nations
Nations (competing) 79
competing in the women’s totalling 79 unique
• Europe accounted for 44.3 per cent of nations Officials 134
• Denmark won the Eisenhower Trophy and the USA won the Espirito Santo Team 120
Trophy Technical 14
• There were a total of 134 officials for the championships, of which 120 were
team officials and 14 technical officials
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10
Event OverviewGSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Overview
Event History
The first World Amateur Team Championships (WATC) was held back in 1958 at *Eisenhower Trophy only **Espirito
St. Andrews in Scotland and featured 115 players from 29 countries. Santo Trophy only
The 2018 WATC were the 31st edition of the Men’s championship and the Continental hosting distribution
28th edition of the women’s. (1958-2022)
The next edition of the WATC will take place in Hong Kong in 2020. It will be the
second time that Hong Kong will host championships, and the sixth edition to
visit Asia.
4 1
The host nation of the championships is rotated among three geographical 6
4
zones: Asia-Pacific, Americas and European-African.
World Amateur Team Championships hosts (1958 - 2022)
7
12
YEAR CITY NATION CONTINENT
1958 St Andrews* Scotland Europe
1960 Ardmore, Pennsylvania* USA North America
1962 Itō, Shizuoka* Japan Asia Africa Asia
1964 St. Germain** France Europe Europe North America
1964 Rome* Italy Europe
1966 Mexico City Mexico North America Oceania South America
1968 Melbourne Australia Oceania
1970 Madrid Spain Europe
1972 Buenos Aires Argentina South America
1974 La Romana Dominican Republic North America Continental hosting distribution
1976 Portimão Portugal Europe (1958-2022)
1978 Suva Fiji Oceania
1980 Pinehurst, North Carolina USA North America
1982 Lausanne Switzerland Europe
1984 Fanling Hong Kong Asia Africa 3.0%
1986 Caracas Venezuela South America
1988 Stockholm Sweden Europe
1990 Christchurch New Zealand Oceania Asia 17.6%
1992 Vancouver Canada North America
1994 Versailles France Europe
1996 Manila Philippines Asia Europe 35.3%
1998 Santiago Chile South America
2000 Bad Saarow Germany Europe
2002 Kuala Lumpur Malaysia Asia North America 20.6%
2004 Río Grande Puerto Rico North America
2006 Cape Town South Africa Africa
2008 Adelaide Australia Oceania Oceania 11.8%
2010 Buenos Aires Argentina South America
2012 Antalya Turkey Europe
2014 Karuizawa Japan Asia South America 11.8%
2016 Riviera Maya Mexico North America
2018 Dublin Republic of Ireland Europe
2020 Hong Kong Hong Kong Asia 0.0% 20.0% 40.0%
2022 Versailles France Europe
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Overview
Event Format
The World Amateur Team Championships is the biennial flagship national team Event length – Espirito Santo
championships for amateur male and female golfers. Male golfers compete for the Trophy
Eisenhower Trophy whilst female golfers contest the Espirito Santo Trophy.
Extended event days 11
A total of 72 teams can enter each championship which consists of 72 holes of Arrival & registration 3
stroke play across four days.
Practice 2
Each team has two or three players competing and the total of the two lowest Competition 4
scores from each team will comprise the total score for each round. The 72-hole Award ceremony* 1
total is the team’s overall score for the championships. The team with the lowest Women’s team departure 1
total score will win the championship.
Two courses are used for each championship and every team will play on each Event length – Eisenhower Trophy
of the courses during the first and second rounds of the championships. After
the second round, the teams will be divided in half based on overall score. The Extended event days 10
‘halves’ will continue to play together for the remainder of the championships, Arrival & registration 3
with the third and fourth 18-hole rounds again being contested on both courses. Practice 2
Competition 4
The competition event period took place over 11 days from Wednesday 29 th
Award ceremony*/
August to Saturday 8th September. The first four days hosted the Espirito Santo 1
team departure
Trophy and the final four days contested the men’s Eisenhower Trophy, while
there were three days in between each championship. *If necessary
Including the extended competition dates, such as team arrivals and practice
rounds, the event was on for 17 days from 24th August – 9th September.
12 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Overview
Previous Edition
2016 World Amateur Team Championships
Date City, Nation Key Statistics - Mayakoba El Camaleón
14 September – 24 September Riviera Maya, Mexico Golf Club
Venues Organiser Year opened 2005
Mayakoba El Camaleón Golf Club Mexican Golf Federation Back tee (yards & par) 6,978 / 71
& Iberostar Playa Paraíso Golf Forward tee (yards & par) 6,328 / 72
Club
Key Statistics - Iberostar Playa Paraíso
Riviera Maya, Mexico hosted the World Amateur Team Championships in 2016. Golf Club
The championships were held across two venues, the Mayakoba El Camaleón Golf
Club & the Iberostar Playa Paraíso Golf Club. Year opened 2005
Back tee (yards & par) 6,709 / 72
377 athletes represented 77 unique nations, with Australia winning the
Forward tee (yards & par) 6,147 / 72
Eisenhower Trophy and Korea wining the Espirito Santo Trophy.
The Mayakoba El Camaleón Golf Club was designed by Greg Norman and was
Key Statistics - Sporting
opened in 2005. The course from the back tee is a par 71 and measures 6,978
yards and from the forward tee is a par 72 and measures 6,147.
SPORTING
The Iberostar Playa Paraíso Golf Club was also opened in 2005 as a resort golf Athletes 377
course. The course measures 6,709 from the back tee and is a par 72. Eisenhower Trophy 213
Espirito Santo Trophy 164
The event utilised four official championship hotels with room rates ranging from
USD 133 - USD 485 per night for rooms that could be occupied by up to four
persons. Unique nations 77
Eisenhower Trophy 71
Espirito Santo Trophy 55
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Overview
Host Profile
Republic of Ireland & Maynooth, County Kildare
The Republic of Ireland is located in Western Europe and has a population of over Key Facts – Republic of Ireland
4.7 million. Ireland, which shares a border with Northern Ireland, comprises
26 of the 32 counties on the island. Size 70,273 km²
Population (2017) 4,792,500
Gaelic sports, such as Gaelic football and hurling, are particularly popular
GDP (PPP) (2017) $72,600
in Ireland, followed by sports such as rugby and soccer.
Capital Dublin
Since 2009, Republic of Ireland has hosted world and continental championships
in athletics (cross country), badminton, sailing and archery. In 2013 Ireland GSI Nations Index* 54th (2018)
co-hosted the Rugby League World Cup alongside England, Wales and France.
In the coming years the Republic of Ireland will host the 2019 UEFA European *GSI Nations Index is Sportcal’s proprietary index
which analyses the hosting and bidding of major
U-17 Championship and the 2020 FIL Men's Under-19 World Championships sports events and ranks nations by the cumulative
in Limerick. score of the events that nation has hosted.
Maynooth is a town located in County Kildare which borders with the County www.sportcal.com/GSI
of Dublin, the capital of the Republic of Ireland. County Kildare has a population
of 222,130.
Key Facts – County Kildare
The 2006 Ryder Cup was held in County Kildare at the Kildare Hotel and Golf
Club. The County is also home to Curragh Racecourse, which stages all five Size 1,695 km²
of the classic Irish horse races during the flat racing season.
Population (2016) 222,130
As of 2018, the Republic of Ireland ranked 54th in the GSI Nations Index.
Selected events hosted in the Republic of Ireland (2009-2020)
YEAR SPORT EVENT CITY
SPAR European Cross Country
2009 Athletics Championships Dublin
2010 Badminton European Senior Championships Dundalk
2011 Sailing ISAF Team Racing World Championship Schull
2013 Rugby league Rugby League World Cup Various
ISAF Women's Match Racing World
2014 Sailing Championship Cork
2015 Games World Medical and Health Games Limerick
2016 Archery World Field Archery Championships Dublin
2018 Golf World Amateur Team Championships Maynooth
2018 Modern pentathlon UIPM Laser-Run World Championships Dublin
2019 Soccer UEFA European U-17 Championship Various
FIL Men's Under-19 World
2020 Lacrosse Championships Limerick
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Overview
National Federation Profile
Golfing Union of Ireland & Irish Ladies Golf Union
The Republic of Ireland is the only country to have two single gender governing Key Facts – Golfing Union of Ireland
bodies for golf – the Golfing Union of Ireland (GUI) and the Irish Ladies Golf Union
(ILGU). The two national member federations co-hosted the WATC 2018. Year founded 1891
IGF membership 2000
There are proposals in place to create Golf Ireland, a single governing body for
Number of times
the sport in Ireland. The GUI and the ILGU are aiming to complete the transition 1 (2018)
hosted WATC
to Golf Ireland for the start of 2021.
GOLFING UNION OF IRELAND (GUI) Key Facts – Irish Ladies Golf Union
The Golfing Union of Ireland (GUI) was established in 1891 and has been Year founded 1893
a member of the IGF since 2000. The GUI is based on the grounds of Carton IGF membership 2006
House and has 142,240 registered players as of September 2018. The GUI is the Number of times
1 (2018)
oldest golfing union in the world. hosted WATC
The GUI and the ILGU jointly bid to host the 2018 World Amateur Team
Championships. The 2018 WATC bid is the only time the GUI and ILGU has bid
to host the event and was successfully awarded the hosting rights in September
2014.
IRISH LADIES GOLF UNION (ILGU)
The Irish Ladies Golf Union (ILGU) was established in 1893 and is the oldest
ladies golf union in the world. The ILGU has been a member of the IGF since
2006. There are 388 golf courses in Ireland affiliated to the ILGU which has
39,790 registered players.
Alongside the GUI, the ILGU will host the World Amateur Team Championships
for the first time in 2018.
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Overview
Venue
Carton House - Montgomerie and O’Meara courses
Carton House is a historic estate located 23km west of Dublin. The 1,100-acre Key Facts – O’Meara Course
estate stretches over two counties, Kildare and Meath. Carton House is also home
to the Golfing Union of Ireland, the oldest golfing union worldwide.
Year opened 2002
The estate is steeped in Irish history dating back to the 12 century and was
th Year renovated 2013
eventually purchased in the 1970s as farmland. The estate was developed into a Par 72
luxury golf resort with two courses, the first of which, the O’Meara Course, was Back tee (yards) 7,140
opened in 2002 and the Montgomerie Course followed in 2004. Forward tee (yards) 5,600
The opening ceremony for both the women and men was held at Carton House,
as well as the men’s award ceremony and farewell reception.
Key Facts – Montgomerie Course
The biennial meeting of the International Golf Federation took place on Monday
3rd September in the Carton Suites. At this meeting, Le Golf National in
Versailles, France was announced as the host of the 2022 edition. Year opened 2004
Year renovated n/a
Carton House has previously hosted national and continental championships Par 72
such as the Irish Open and the European Amateur Championships. Back tee (yards) 7,301
Forward tee (yards) 5,655
O’MEARA COURSE
The O’Meara Course was designed by the 1998 Open Champion and Masters
Champion Mark O'Meara. The course is a par 72 and measures 7,140 yards from
the back tees. The course was renovated in 2013.
MONTGOMERIE COURSE
The Montgomerie Course was opened in 2004 and was designed by Colin
Montgomerie, the Scottish former world number two golfer. The links style
course is a par 72 and measures 7,301 yards.
Previous major tournaments held at Carton House
YEAR COMPETITION WINNER SCORE
2004 Irish Amateur Open Craig Smith 289
2005 Irish Open Stephen Dodd 279
2005 Irish Amateur Open Richie Ramsay 283
2005 East Leinster Ladies Championship Maria Dunne 290
2006 Irish Open Thomas Bjorn 283
2012 European Amateur Championship Rhys Pugh 277
2013 Irish Open Paul Casey 274
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Overview
Venue
Accommodation
The Championship Village was created at Maynooth University which provided
accommodation options for athletes and team officials, whilst alternative options
were also available at the venue, Carton House, and at Dunboyne Castle Hotel.
CHAMPIONSHIP VILLAGE, MAYNOOTH UNIVERSITY
The University accommodation was divided into two options, the Championship Championship Village, Maynooth
Village and the South Campus, both of which were within a 15-minute drive of University
the venue. In total, around 85 per cent of the participants stayed in the
championship village.
The Championship village accommodation provided teams with apartment style
accommodation, with each apartment containing 5-6 rooms. Each room was a
single occupancy ensuite with breakfast inclusive of the €55 per night rate. Each
apartment contained a common area which included kitchen facilities.
The South Campus was priced at €100 per night for a single room or €115 for a
double sharing room per night, with each room type containing its own ensuite
and breakfast options inclusive of the total price.
South Campus, Maynooth University
Additionally, the University accommodation provided a championship hub for
the athletes, which contained a championship information centre, a 600-seater
restaurant which hosted the Gala Dinner, free use of the gym and sports facilities
and a range of other amenities and activities for guests.
Free shuttle buses were run every 20 minutes throughout the day and evening to
transport guests to and from the championship village and Carton House.
CARTON HOUSE HOTEL
Carton House hotel was one of two official event hotel accommodation options
available. Single rooms were available for €175 per night and twin or double
rooms were available for €190 per night, both options included breakfast. Carton House Hotel
The on-site facilities included a restaurant, club house, bar and spa.
DUNBOYNE CASTLE HOTEL
Dunboyne Castle, situated a ten-minute drive away from Carton House,
provided single room options from €135 per night and twin or double-sharing
room option from €155 per night. The hotel facilities included a restaurant and
spa.
Dunboyne Castle Hotel
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EconomicGSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Economic
Attendance
Overview
The total cumulative spectator attendance of the World Amateur Team Attendance - Overview
Championships 2018 is estimated to have been 3,600, with a unique spectator
attendance of 1,734. Additionally, there were 935 accredited participants in Spectator attendance 3,600*
attendance during the championships. Accredited attendance 935
Over the course of the eight-day championships there was a total estimated
* estimated
spectator attendance of 3,600, equating to roughly 1,800 spectators per
women’s and men’s championships.
Ticketing - Overview
It is estimated that around 300-400 spectators attended on each weekday of the
event, whilst around 600-700 attended the championships during the weekends.
No. of persons requesting
2,175
The WATC 2018 was a free event to attend and although there were no tickets
gates/ticket checks, spectators were advised to register for tickets, selecting up No. of tickets requested 6,200
to 50 free tickets at a time.
In total, 2,175 people requested 6,200 tickets on the LOC event website.
Accredited participants –
Spectators did not receive physical tickets and only received an email WATC 2018 Overview
confirmation of their regristration to attend the event.
There were 935 accredited participants in attendance during the championships. Athletes 385
Athletes (385) and volunteers (332) comprised the largest groups of accredited Media 48
participants. Staff (USGA, R&A, IGF) 36
Team Officials 120
Technical Officials 14
Estimated spectator attendance by competition day (29 Aug – 08 Sep) Volunteers 332
TOTAL 935
700
600 600 600 600
600
500
400
300 300 300 300
300
200
100
0
19 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Economic
Financials
Summary & Revenues
Based on the financial information provided by the organisers ILGU anticipated its 40 per cent share to be $0.23m
it has been calculated that the WATC 2018 made a loss of (€0.20m).
$0.64m (€0.55m).
The cost saving measures implemented by the organisers
The GUI and ILGU had anticipated covering event did not counteract the shortfall in revenues, resulting in a
expenditures less revenues on a 60-40 per cent split budget deficit of $0.64m (€0.55m) which was $64,759
between the organisations. (€56,019) more than originally forecast.
Within the original budget, this net expenditure was The GUI and ILGU covered the losses incurred based upon
estimated to be around $0.58 million (€0.5m). the agreed split.
The GUI had therefore anticipated that it would cover event
expenditures to the value of $0.35m (€0.30m) whilst the
Balance sheet for the organisation of the WATC 2018
BALANCE SHEET BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($)
Total revenues 250,000 181,910 289,004 210,291
Total expenditure 748,876 736,805 865,713 851,759
Profit/Loss - 498,876 -554,895 -576,709 -641,468
GUI (60%) -299,326 -332,937 -346,025 -384,881
ILGU (40%) -199,550 -221,958 -230,684 -256,587
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
The organisers managed to secure $210,291 (€181,910) in Expenditure savings were achieved with final accounts
revenues, including additional funding from Fáilte Ireland, indicating a saving of $13,954 (€12,071) compared to the
the tourism development authority. original budget.
The total revenue was $78,713 (€68,090) below target, Overall, Sport Ireland funding accounted for 77 per cent of
mainly due to a lack of commercial sponsorship, which was total revenues, followed by Fáilte Ireland’s funding (13.5%)
attributed to the event’s minimal television exposure. and commercial sponsorship (9.6%).
Revenues from the organisation of the WATC 2018
REVENUE BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($)
Sport Ireland 150,000 140,000 173,403 161,842
Fáilte Ireland 0 24,500 0 28,322
Sponsorship 100,000 17,410 115,602 20,126
Total Income €250,000 €181,190 $289,004 $210,291
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
20 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Economic
Financials
Expenses
Within the accounts provided by the organisers, the overall The course requirements, along with the hosting/transport
expenditure for the World Amateur Team Championships services, were the only two ‘sets’ of expenses to exceed the
came in slightly under budget, with the final accounts original budget.
showing total expenditures worth $851,759 (€736,805).
All other areas of expenditure (total) for the LOC were
Course requirements were the largest expense for the delivered within the original budget, which helped bring the
organisers, accounting for 30.1 per cent of the total overall expenditure for the event $13,954 (€12,071) below
expenditure. budget.
Expenditure from the organisation of the WATC 2018
EXPENSES BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($)
Course Requirements 191,864 222,093 221,798 256,744
Accommodation & Food 46,228 78,339 53,440 90,561
Signage 17,500 19,709 20,230 22,784
Buggies & Trollies 28,140 42,005 32,530 48,558
Marquees 50,000 35,132 57,801 40,613
GUI Academy 20,000 21,263 23,120 24,580
Other 29,996 25,645 34,676 29,646
Off Course Requirements 68,320 32,539 78,979 37,615
Insurance 0 5,500 0 6,358
Kildare Civil Defence 11,000 6,000 12,716 6,936
Players Food 0 5,450 0 6,300
Other 57,320 15,589 66,263 18,021
Meetings and Functions 122,160 109,596 141,219 126,695
Gala Dinner 57,500 68,735 66,471 79,459
Open & Close Ceremony 44,160 27,752 51,050 32,082
Planning Meetings 8,900 6,773 10,289 7,830
Other 11,600 6,336 13,410 7,325
Hosting/Transport Services 61,925 123,626 71,586 142,914
Bartons 50,000 72,085 57,801 83,331
M Baten 10,000 19,609 11,560 22,668
Comber Coach Hire 0 15,635 0 18,074
Other 1,925 16,297 2,225 18,840
Scoring and Marshalling 187,300 177,699 216,522 205,423
Ion Audio & Visual 91,000 94,089 105,198 108,768
PPL Scoreboard 10,000 17,690 11,560 20,450
BBQ 5,000 6,845 5,780 7,913
Clothing 20,000 32,294 23,120 37,332
Other 61,300 26,781 70,864 30,959
Media & Promotion 50,380 29,782 58,240 34,429
Other 66,927 41,469 77,369 47,939
Total Expenditure €748,876 €736,805 $865,713 $851,759
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
21 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Economic
Economic Impact
Direct Impact - Total
The economic impact is calculated using local organisational spend and direct Direct economic impact
visitor spend generated as a result of Maynooth hosting the event. These impacts
are to come from outside of Maynooth, either from overseas or other parts of the Total $1,353,196
Republic of Ireland. Surplus LOC spend $569,802
Tourism spend $783,394
ORGANISER SPEND
Based on analysis of expenditure and revenues of the Golfing Union of Ireland
and the Irish Ladies Golf Union, it is estimated that there was an organiser
surplus spend of $0.57 million (€0.49 million) for the local economy.
TOURISM SPEND
An estimated $0.78 million (€0.68 million) of tourism spend was generated by
spectators ($0.16 million, €0.14 million) and accredited persons ($0.62 million,
€0.54 million) attending the WATC 2018.
TOTAL DIRECT ECONOMIC IMPACT
The total direct economic impact of the WATC 2018 is estimated to be $1.35
million (€1.17 million), based on a direct tourism spend of $0.78 million (€0.68
million) and an event organiser surplus spend of $0.57 million (€0.49 million).
22 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.23
TourismGSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Overview
The analysis in this section looks at the tourism impact generated by spectators Methodology
and accredited persons who attended the World Amateur Team Championships
Ireland 2018. The tourism study was conducted
between August-September 2018 by
A tourism survey was used to assess the spectator tourism impact, from which
Sportcal, GUI staff and a team of
the answers by respondents were analysed and extrapolated.
volunteers organised by the LOC.
Spectators were broken down into different groups, based on their place of
The process consisted of short
origin: within Maynooth, County Kildare; outside of Maynooth, County Kildare
intercept surveys at the event,
but in Ireland; and from overseas (including visitors from Northern Ireland).
followed by a more extensive online
The results of the survey suggest that there were 1,836 unique spectators at the survey. Additionally, the online
WATC2018, of which 1,362 were visitors to Maynooth. survey was sent to ticket-holders by
the LOC.
The total spectator spend within the Maynooth area is estimated to have
exceeded $0.16 million (€0.14 million). Over 300 intercepts were achieved at
the event with over 275 people
The spectator survey was conducted in August-September 2018 by Sportcal and completing the online survey
GUI staff.
The 579 accredited event participants are estimated to have contributed $0.62
million (€0.54 million) to the local economy, according to data provided by the
GUI and IGF, further analysed by Sportcal.
24 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Survey
Demographic Profile and Origin
Origin of spectators
Almost one third of spectators were from County Kildare or County Meath
Over 55 per cent of spectators came from other counties in Ireland
22 of the 26 Republic of Ireland counties were represented by survey
respondents
5.8 per cent of spectators came from Northern Ireland
In total, international spectators accounted for 12.3 per cent of all
respondents
Local 31.9%
Other Ireland 55.8%
Northern Ireland 5.8%
Overseas (excluding Northern Ireland) 6.5%
Age and gender profile of spectators
The gender split of adult fans was 67.3 per cent male and 32.7 per cent
female
55-64 year olds comprised almost 35 per cent of all spectators, with
attendees aged under 35 only making up 3.6 per cent of all respondents
16-24 1.4%
25-34 2.2% 32.7%
35-44 8.3%
45-54 27.7% 67.3%
55-64 34.5%
65+ 25.9%
Male Female
25 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Survey
Attendance
With whom did spectators attend the WATC 2018?
The most common companion was spouse/partner (34.4%)
Over 30 per cent of spectators attended with friends
Children and other family members made up a quarter of all attendees
Spouse/partner 34.4%
Friends 30.1%
Attended alone 19.0%
Children aged under 16 12.5%
Other family members (other than those
12.5%
listed above)
Colleagues 4.3%
School 0.4%
Spectator group size at WATC 2018
19 per cent of people attended the WATC 2018 on their own
The most common party size was two people (41.4%)
Overseas visitors had the largest group size
On average, spectators had a group size of 2.5
Overseas (excluding Northern Ireland) 3.1
Other Ireland 2.4
Northern Ireland 2.8
Local 2.5
Average 2.5
26 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Survey
Accommodation
Where did spectators stay during the WATC 2018?
14.1 per cent of all respondents stayed overnight in paid accommodation
whilst attending the WATC2018
Of those staying in paid accommodation, 61.5 per cent did so within a 20-
minute drive of Carton House
12.8 per cent of overnight spectators stayed in paid accommodation more
than a 20-minute drive of Carton House
One-quarter of overnight spectators stayed with friends/family
Paid accommodation within 20min drive
61.5%
from venue
Stayed with friends / family 25.6%
Paid accommodation more than 20min
12.8%
drive from venue
Type of accommodation
Over 48 per cent of spectators staying in paid accommodation did so in
official event accommodation
51.7 per cent of survey respondents stayed in other hotels, guest houses
or bed and breakfast accommodation
Official Event Accommodation 48.3%
Other Hotel 41.4%
Guest House / BnB 6.9%
Private Rented Accommodation 3.4%
27 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Survey
Accommodation
Number of nights in Maynooth
Most spectators spent between 1-2 nights in Maynooth
A further 23.1 per cent stayed for between 3 and 4 nights
Visiting spectators who stayed overnight in Maynooth spent on average
3.4 nights
Overseas visitors spent even longer in Maynooth, staying 4 nights
7.7% 10.3%
0 nights
7.7%
1-2 nights
12.8% 3-4 nights
5-6 nights
38.5%
7-8 nights
23.1% 9+ nights
Number of nights stayed in Ireland outside of Maynooth
The majority of spectators didn’t spend additional nights elsewhere in
Ireland
In total 11.5 per cent of respondents spent 1-2 nights elsewhere in Ireland
3.8 per cent of spectators spent 7-8 nights in Ireland outside of Maynooth
3.8%
7.7%
11.5% 0 nights
1-2 nights
3-4 nights
7-8 nights
76.9%
28 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Survey
Reasons for Attending / Previous Visits
Reasons for attending the WATC 2018
Over 95 per cent of respondents confirmed that the championships was
the main reason for attending the WATC 2018
3.2% 1.1%
Main reason for visiting
One of several reasons
for visiting
Attended, but not
reason for visit to
95.7% Maynooth
29 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Spend
Attendance breakdown
Breakdown of attendees at the WATC 2018
Based upon the estimated total attendance of 3,600 and on Spectators from elsewhere in Ireland made up 55.8% whilst
the responses to the tourism survey, it is estimated that those travelling from Northern Ireland accounted for 5.8%
visitors to Carton House made up 68.1 per cent of this total. and spectators from overseas nations (excluding Northern
Ireland) made up 6.5%.
The survey suggests that 1,836 unique spectators were
present at the event, of which 1,362 came from outside of
Maynooth (more than 30-minutes drive).
OTHER NORTHERN ALL
TOTAL MAYNOOTH OVERSEAS
IRELAND IRELAND VISITORS
Origin of spectators 100.0% 31.9% 55.8% 5.8% 6.5% 68.1%
Average days attended 1.96 2.42 1.66 2.31 3.72 1.80
Unique spectators attended 1,836 474 1,208 90 63 1,362
Totals may not add up as individual figures have been rounded up.
30 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Spend
Accommodation
Breakdown of spectator spend accommodation spend at venue and in Maynooth
OTHER
OVERSEAS ALL VISITORS
IRELAND
% people in paid accommodation in Maynooth 2.6% 58.8% 12.8%
Bed nights 78 446 524
Average spend per night per person €59 €64 €63
TOTAL SPEND ON ACCOMMODATION (€) €4,603 €28,592 €33,195
TOTAL SPEND ON ACCOMMODATION ($) $5,321 $33,053 $38,374
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
Breakdown of spectator accommodation spend outside of Maynooth (>30 mins)
OTHER
OVERSEAS ALL VISITORS
IRELAND
% people in paid accommodation 2.6% 2.9% 2.7%
Bed nights 63 9 72
Average spend per night per person €67 €42 €66
TOTAL SPEND ON ACCOMMODATION (€) €4,211 €375 €4,586
TOTAL SPEND ON ACCOMMODATION ($) $4,868 $434 $5,301
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
Breakdown of total spectator spend on accommodation
OTHER
OVERSEAS ALL VISITORS
IRELAND
Spend on accommodation at venue and in
€4,603 €28,592 €33,195
Maynooth (€)
Spend on accommodation at venue and in
$5,321 $33,053 $38,374
Maynooth ($)
Spend on accommodation outside of Maynooth
€4,211 €375 €4,586
(€)
Spend on accommodation outside of Maynooth
$4,868 $434 $5,301
($)
TOTAL SPEND ON ACCOMMODATION (€) €8,814 €28,967 €37,781
TOTAL SPEND ON ACCOMMODATION ($) $10,189 $33,486 $43,676
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
31 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Spend
At venue
Breakdown of spectator spend on food and drink and miscellaneous spend in venue
Based on the spectator survey, it is estimated that over Spectators travelling to the event from overseas accounted
$80,000 (€70,000) was spent on food and drink and on for 45.8 per cent of all food and drink and miscellaneous
miscellaneous expenditure at Carton House throughout the expenditure at Carton House ($37,066, €32,064).
eight days of competition.
Spectators from the Republic of Ireland, residing outside of
Maynooth, accounted for 54.2 per cent or $43,874 (€37,953)
of all venue spend.
OTHER
OVERSEAS ALL VISITORS
IRELAND
% people eating and drinking 84.4% 76.5% 83.0%
Average spend per person (entire stay) €30 €194 €59
Spend on eating & drinking (€) €30,947 €22,689 €53,636
Spend on eating & drinking ($) $35,775 $26,229 $62,004
% people spending on Misc. 38.3% 50.0% 40.4%
Average spend per person (entire stay) €15 €123 €34
Spend on misc. at venue (€) €7,006 €9,374 €16,380
Spend on misc. at venue ($) $8,099 $10,837 $18,936
TOTAL SPEND IN VENUE (€) €37,953 €32,064 €70,016
TOTAL SPEND IN VENUE ($) $43,874 $37,066 $80,940
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
32 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Spend
In Maynooth
Breakdown of spectator spend on food and drink and miscellaneous in Maynooth
The total spectator spend on food and drink and Of this total, international visitors accounted for 69.1 per
miscellaneous expenditure in Maynooth outside of the cent, or $26,569 (€22,983) of expenditure in Maynooth.
venue, Carton House, reached more than $38,000 (€33,000).
Visitors from elsewhere in the Republic of Ireland accounted
for 30.9 per cent, more than $11,000 (€10,000), of the total
expenditure in Maynooth.
OTHER
OVERSEAS ALL VISITORS
IRELAND
% people eating and drinking 42.9% 61.8% 46.3%
Average spend per person (entire stay) €17 €181 €44
Spend on eating & drinking (€) €8,560 €17,149 €25,709
Spend on eating & drinking ($) $9,896 $19,824 $29,720
% people spending on Misc. 19.5% 41.2% 14.9%
Average spend per person (entire stay) €7 €93 €22
Spend on misc. in Maynooth (€) €1,706 €5,834 €7,540
Spend on Misc. in Maynooth ($) $1,972 $6,744 $8,716
TOTAL SPEND IN MAYNOOTH (€) €10,266 €22,983 €33,249
TOTAL SPEND IN MAYNOOTH ($) $11,868 $26,569 $38,436
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
33 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Spectator Spend
Total Spend
Total spectator spend related to the WATC 2018
Based on the tourism survey, it has been calculated that Visitors from elsewhere in the Republic of Ireland spent
spectators attending the WATC 2018 spent a total of $65,931 (€57,033) or 40.0 per cent of all expenditure.
$163,052 (€141,046).
The average spend per out-of-town visitor attending
International spectators accounted for over $97,000 the WATC 2018 was calculated to be $120 (€104).
(€84,000) or 60.0 per cent of all spectator spend.
OTHER IRELAND OVERSEAS ALL VISITORS
Accommodation (€) €8,814 €28,967 €37,781
Accommodation ($) $10,189 $33,486 $43,676
Venue (€) €37,953 €32,064 €70,016
Venue ($) $43,874 $37,066 $80,940
Maynooth (€) €10,266 €22,983 €33,249
Maynooth ($) $11,868 $26,569 $38,436
TOTAL SPEND (€) €57,033 €84,013 €141,046
TOTAL SPEND ($) $65,931 $97,121 $163,052
AVERAGE SPEND PER SPECTATOR (€) €47 €549 €104
AVERAGE SPEND PER SPECTATOR ($) $55 $635 $120
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
34 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Accredited Participant Spend
Total Spend
Total accredited participant spend related to the WATC 2018
It has been calculated that the total spend by accredited Accommodation spend by accredited participants totalled
persons attending the WATC 2018 was $620,342 $440,937 (€381,428).
(€536,621).
The average length of stay was 9 nights, with athletes
This is based on records provided by the GUI, the IGF, and generating 3,465 bed nights, the largest number amongst
supplemented by data gathered in the spectator surveys. any accredited group.
The total has been reached based on information about the Spend on food and drink totalled $119,527 (€103,396) while
length of stay, type of accommodation, amount spent on miscellaneous spend was calculated to be $59,879
food and drink and miscellaneous spend, including spend (€51,797).
on visitor attractions, transport and ‘other’ spend.
The GUI provided food & drink at the venue
There were 935 accredited participants at the WATC 2018. for athletes, volunteers and accredited media.
Of this figure, 579 contributed to the direct tourism spend
as categorised below.
AVG.
TOTAL
VISITING LENGTH SPEND
BED SPEND
GROUP ACCREDITED OF AVERAGE DAILY SPEND ($) PER DAY
NIGHTS PER
PERSONS STAY PER
GROUP ($)
PERSON
Food &
Days Accommodation Miscellaneous
Drink
Accredited media 15 (out of 48) 8.8 134 $186 $15 $7 $208 $27,779
Athletes 385 (out of 385) 9 3,465 $67 $15 $7 $89 $308,431
Staff (USGA,R&A, IGF) 36 (out of 36) 11 396 $186 $57 $28 $271 $107,121
Team officials 120 (out of 120) 9 1,080 $67 $15 $7 $89 $96,134
Technical officials 14 (out of 14) 14 196 $186 $135 $83 $405 $79,303
Volunteers 9 (out of 332) 2.3 18 $64 $15 $7 $86 $1,574
TOTAL 579 (out of 935) 9 5,289 - - - - $620,342
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
NB: Number of people based on registration and accreditation details. Length of stay based upon both known and estimated data. Miscellaneous
spend includes spend on visiting tourist attractions, merchandise, transport and ‘other’ spend.
1
Accredited media, athletes, team officials and volunteers food & drink and miscellaneous spend assumed to be similar to other Ireland spectator
spend
2
Staff food & drink and miscellaneous spend based assumed to be similar to Northern Ireland spectator spend
3
Technical officials food & drink and miscellaneous spend based assumed to be similar to international spectator spend
4
Accommodation spend based on official accommodation room rates and accommodation audit
5
Accredited media assumed to have stayed an average of 8.8 nights
6
All other accredited persons length of stay based on accommodation audit provided by GUI
7
9 out of 332 volunteers are considered to have stayed in Maynooth based on the accommodation audit
35 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018
Tourism
Tourism Spend
Total Spend
Total tourism spend related to the WATC 2018
Based on the information gathered and subsequent This is based on a spectator tourism spend of $163,052
calculations on a total of 1,941 out-of-town visitors during (€141,046), with accredited persons deemed to have spent
the WATC 2018, the tourism spend generated from the $620,342 (€536,621).
event has been estimated to be $0.78 million (€0.68m).
TOTAL SPEND
GROUP
PER GROUP
No.
VISITOR SPEND Accommodation Food & Drink Misc.
Persons
Spectators (€) €37,781 €79,354 €23,920 €141,046
1,362
Spectators ($) $43,676 $91,724 $27,652 $163,052
Accredited persons (€) €381,428 €103,396 €51,798 €536,621
579
Accredited persons ($) $440,937 $119,527 $59,879 $620,342
TOTAL TOURISM SPEND (€) € 419,209 € 182,750 € 75,718 € 677,667
1,941
TOTAL TOURISM SPEND ($) $ 484,613 $ 211,251 $ 87,531 $ 783,394
Totals may not add up as individual figures have been rounded up.
Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560
36 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.You can also read
