WHITEPAPER WWW.HIP.PROPERTY - JULY 2018 V.2 - HIP PROPERTY
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CONTENTS ABSTRACT By the Founder 4 SECTION 1 The problem with real estate 6 SECTION 2 The HiP solution 8 SECTION 3 The HiP Platform 13 SECTION 4 The HiP Token 17 SECTION 5 The HiP Token sale 19 SECTION 6 Roll-out strategy and roadmap 21 SECTION 7 HiP team and advisors 23 SECTION 8 Contact HiP 29 SECTION 9 Disclaimer and terms 30
ABSTRACT BY THE FOUNDER At HiP we look at things differently… we look within to find the answers for positive change. Our philosophy drives everything we do - from supporting the growth and development of the people who work with us right through to solving the economic problems in the world around us. We focus on core issues - hidden in the elements of history that all so often plague the present. This introspective work has given rise to many new understandings - from human nature, cultural reform and business practice. In real estate we’ve unravelled fundamental issues not seen before, and given birth to unique designs and plans to solve them. Institutional lending + 100% In its current design, global real collateralised asset estate suffers a simple but brutal truth: = This simple truth leads to some Locked equity value + restricted access + fairly hefty problems. Global real estate wealth has an estimated restricted growth value of $228 trillion1 yet a large proportion of this wealth is locked and inaccessible. In most countries home ownership is in decline and only institutional lenders control access to, and therefore benefit from, the majority of real estate financing and value creation. We have created HiP to address this imbalance. We believe the wealth currently locked in real estate can be active, even providing solutions for those looking to buy their first home. We believe the world of real estate doesn’t $228 need to be disconnected, inaccessible or illiquid, and that debt and equity can be fluid, interactive and beneficial to all. TRILLION GLOBAL REAL ESTATE We believe it’s time for a new reality. MARKET Kai – Founder 1 https://www.savills.co.uk/blog/article/216300/residential-property/how-much-is-the-world-worth.aspx STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 04
SECTION 1 THE PROBLEM WITH REAL ESTATE Despite being the largest asset class in the world, the real estate market remains broken, antiquated and geared exclusively in favour of financial institutions. At its core, real estate is plagued by a single fundamental issue; a closed financial loop that forcibly locks single buyers into financing arrangements with single lenders. Even if a property owner only owes 20% of the property’s value in debt, the lender still controls 100% of the property as collateral. In effect, all the money stored in the property becomes a security for the debt, irrespective of the debt size. This creates an ongoing debt culture, restricting the flexibility of owners, even for owners without debt, to realise the wealth stored in their property. For example, to access their equity, a debt-free owner would Current estimates suggest need to take on debt in the form of equity release, refinance or bridging loans to release value that of the $228 trillion from their assets. This is not true ‘equity release’ but reversed engineered debt instruments global real estate market perpetuating a debt culture. a total of $52 trillion is Current estimates suggest that of the $228 trillion global real estate market a total of $52 trillion is mortgaged or financed; mortgaged or financed; such a proportion implies that banks and other lending institutions directly control over 20% of the entire real estate market value. Given most properties start with a debt instrument with a cycle of repayment that can last up to 30 years, once a finance arrangement is repaid, currently no other options exist to release stored value other than selling or refinancing. A significant proportion of the world’s real estate wealth sits untapped and inaccessible. This is about to change. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 05
MANIFESTATIONS OF THE CURRENT PROBLEM ● Buyers and owners (commercial or residential) can be locked ● Asset managers are unable to leverage their existing real into financing arrangements with single lenders who take estate portfolios to generate funds for new investments control over the entire property wealth throughout the life without liquidating some of their assets in the process cycle of the lending ● Investors (retail or institutional) are limited to dynamic real ● wners cannot access their real estate wealth without O estate market exposure unless they purchase real estate selling their property or buying into equity release, refinance themselves locking up their liquidity in the process. Retail or bridge loaning products, all of which penalize them investors are unable to benefit from the diversification more unfairly by contracting them easily available to institutional into compound interest loan investors arrangements Despite interest rates being ● Similarly, other segments ● illions of potential buyers M of the real estate industry, have been excluded from the attractively low, the number such as new developments, real estate market2. Despite are restricted from offering interest rates being attractively of new mortgages has been in flexible and participative low, the number of new investment schemes mortgages has been in decline decline since 1996 since 19963. The increasing The demand these groups cost of an initial deposit has represent is in the trillions of far outpaced wage increases, leaving people who were dollars, a liquidity source that could provide new value to previously able to secure a mortgage unable to get onto the both the real estate market and the entire economy which property ladder services it. 2 https://www.independent.co.uk/money/mortgages/two-million-first-time-buyers-are-locked-out-9700913.html 3 https://visual.ons.gov.uk/uk-perspectives-2016-housing-and-home-ownership-in-the-uk/ STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 06
SECTION 2 THE HiP SOLUTION HiP believes the real estate market needs to be served by represented, bought, sold, discovered, collateralised and more forward thinking and flexible financing solutions. HiP interacted with. challenges the market with a set of tools that leverage the untapped liquidity of those currently underserved. HiP aims to be the first to make real estate wealth more accessible at scale by turning equity and debt underlying In doing so, HiP not only fills the void in the real estate market a property into tradable, interactive assets. HiP aims to left by financial institutions with discriminatory lending develop a system whereby equity becomes a currency and practices, but also fosters growth debt levels become a choice. With in the sectors of the economy that HiP equity release means selling a service it. equity becomes a percentage of your assets (without losing ownership) to raise money, Addressing the market’s defects currency and debt levels free of debt. A whole new capital requires a fundamental restructuring market is about to emerge. of how real estate assets are become a choice “HiP could solve the UK housing crisis” Peter Bill – Author of Planet Property STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 07
AN ECOSYSTEM FOR THE FUTURE HiP’s vision is to create a real estate ecosystem linking both However, through decentralisation, new participants can financial and non-financial services with buyers, owners and contribute innovative financing products, investment investors within a connected virtual and real world experience. strategies, and market data. And be rewarded for it. Where it’s not only owners, buyers and investors who can As the HiP team continue to explore new products and participate, but also complimentary service providers to the solutions, so will an emerging community of innovators and real estate industry such as realtors, architects, designers and disruptors with their own visions for how the real estate builders. market should evolve. The solutions outlined in this Whitepaper represent the first For the first time in history it is now the choice of the user to suite of offerings to be provided through the HiP Ecosystem. design the real estate world they want to live in. “HiP represents the evolution of the property industry. This will change the way property is transacted in the future, improving transparency and speed of execution, benefiting future generations of investors, developers, buyers and homeowners.” Paul Danks – Newmark Grubb Knight Frank A GLOBAL MARKETPLACE In early 2016, the Savills World Research reported that global households across the world, so the average home is valued real estate value totaled US$217 trillion and is now estimat- at around US$82,000. That value is of course concentrated in ed at US$228 trillion. Global real estate as an asset class is developed countries, primarily North America and Europe. more valuable than all the stocks, shares and securitised debt combined – which, together total US$170 trillion. The HiP concept is viral in nature and subject to licenses and data can be active in any country within 4 weeks - the time it Most global real estate value is held in residential property, takes to recreate a virtual world experience mapped on the making up three quarters of all real estate stock and amount- real world. HiP’s intentions are global but with an initial focus ing to US$168.5 trillion. There are approximately 2.05 billion on the UK market. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 08
HOW HIP WORKS FOR FIRST TIME BUYERS Using the HiP online calculator tool, a first time buyer will enter and capital gains when sold. Investors on the HiP Exchange the price of the property they want to purchase as well as the who have co-financed the property will also receive returns on down payment and monthly payments they can afford. HiP the percentage of the real estate equity they now own. will then calculate the remaining amount needed to buy the property. In order to fully fund the property this outstanding First time buyers can at any time increase their equity stake via amount is offered to investors via the HiP Exchange. the secondary market accessible on the HiP Platform. The first time buyer will therefore own a percentage of the property and be entitled to a proportional percentage of profit THE BENEFITS FOR FIRST TIME BUYERS ● hrough 3rd party investment, first time buyers have access T ● First time buyers can acquire and build equity in their to real estate financing options previously restricted to them property over time, as and when they can afford it ● There are fewer barriers for first time buyers to get on the property ladder due to the option of smaller deposits and lower monthly payments HOW HIP WORKS FOR EXISTING OWNERS (INCLUDING BUY TO LET) Existing owners who wish to part-sell (i.e. release equity mortgage. However, owners who wish to take a payment or borrow money against the value of their property) are break can pay by drawing from their equity instead. guided through the on-boarding process. An owner’s equity holding will not be allowed to go below a Once this is completed the owner and their property are certain predetermined level. In the event that the minimum registered on the HiP Exchange. The owner is then able to equity holding threshold is breached, a title transference access and leverage the debt and equity in their property. process will be triggered. HiP will keep owners fully informed at any time when this minimum level is jeopardised or If an owner wishes to access debt, the loans issued by HiP are approached. interest-only loans which can be reduced at the timescale of the owner’s choosing without them being unfairly penalised. Owners can buy back their debt or equity at any time via the Owners must cover the interest payments corresponding to secondary market accessible on the HiP Platform. the loan as specified in their contract, just like any normal THE BENEFITS FOR EXISTING OWNERS ● Owners can access the previously locked up ● The owner’s property is valued at regular intervals property wealth enabling them to continually leverage the true value of their equity ● An owner’s property wealth can be added to or taken from at any point ● Owners can connect with the broader real estate ecosystem via HiP’s virtual world, exploring, designing ● Owners can choose to overpay or underpay on their and costing home efficiency and improvement projects monthly loan without being unfairly penalised with the ability to fund them via the HiP Platform STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 09
HOW HIP WORKS FOR GLOBAL INVESTORS Investors can use HiP’s interactive 3D map to search for The investor can accept, reject or modify these investment properties and explore the market or access the open order proposals to suit their investment and risk preferences. book which lists various investment opportunities. The returns to investors can include real estate appreciation, Investors can also construct portfolios by specifying a debt interest and rental income on the property. preferred investment amount and preferred location such as country, region, city or borough. The HiP Platform then collates Investors can sell their investments at any time by entering properties based upon an aggregate of existing market offers. corresponding sell orders on the HiP secondary market. THE BENEFITS FOR GLOBAL INVESTORS ● Investors can access real estate investments more ●Investors can realize higher returns compared to a real quickly and with greater flexibility; including debt, equity estate investment fund as most costs related to real and rental income estate purchases and transactions are eliminated or significantly reduced (i.e. stamp duty, legal fees, val- ● Investors can create diverse real estate portfolios, uations) and annual fund management fees that are spreading investments and risk incurred and deducted from the fund’s gross proceeds. Typically, investment funds apply a combination of fees ● Investors gain the flexibility to invest in higher yielding listed below. real estate options or multiple real estate returns spread across the best available portfolio offers at the time of trading enabling portfolio diversification in the process TYPICAL FEES AND RANGES TRADITIONAL FUND HIP Initial sales charges, one-off 5-7.5% 2% Ongoing charges, annual fee 1.5-2% 0-1% Trading costs (bid/offer) 5% 1% per transaction REGULATION HiP Interactive Property UK Limited (HiP UK) a subsidiary of The HiP group aims to be authorised and regulated by the HiP International Property Ltd is authorised and regulated respective financial regulatory authority in each jurisdiction in the UK by the Financial Conduct Authority (FCA) and it operates in. This will ensure investor protection and fair adheres to the UK Lending Standard Board’s Standard market practices. of Lending Practice. HiP UK received its FCA license, a world’s first, following a thorough FCA sandbox application. As part of being a regulated company, all participants in the The license allows HiP UK to trade assets on contracts, HiP marketplace, be they owner, buyer or investor will be eliminating the need for SPV’s or LTD entities, which are subject to KYC/AML verification. costly, time consuming and most importantly, prohibitive to scalability. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 10
SECTION 3 THE HiP PLATFORM “...the interface is intuitive and user-friendly and the transactions are assured with a comprehensive due diligence and verification process.” Paul Danks – Newmark Grubb Knight Frank INTRODUCTION The HiP Platform aims to offer an alternative to the existing development opportunity to all (rather than just the big banks), closed-loop real estate financing system, bringing a rewarding the authors of products that are adopted with HiP decentralised marketplace of innovative solutions. This opens Tokens, thus incentivizing innovation. up the entire real estate financing lifecycle to a new generation of innovators and new concepts. HiP’s portfolio API’s and smart contracts allow intelligent, data- driven investment strategies to be authored and executed HiP’s App and browser provide a rich visual experience for directly within the HiP Ecosystem. These provide access to participants to explore the world of real estate and real estate powerful, automated real estate investment trading, previously investment opportunities. Owners can conceptualize additions restricted to hedge funds and investment banks. and improvements to their property through drag-and-drop design which they can then seek to fund through investment Such investment strategies are powered by data and the HiP on the HiP Platform. Ecosystem provides an open marketplace of data feeds which can be used to power investment strategies. HiP’s smart contracts allow for the creation of entirely new real estate financing concepts to be created. This opens a product STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 11
IMMERSIVE EXPERIENCES Rich, immersive experiences are at the heart of the HiP More than just a simple order matching engine, HiP’s proposition and solution. proprietary trading exchange has been built from the ground up to ensure HiP’s 3D mapping technology is used by participants as part of the on-boarding process and the main world view. The 3D the goals of owners and investors are equally balanced. It engine derives from the technology powering some of the leverages cutting edge technologies and techniques that stem world’s most popular video games, generating maps based on from the HiP team’s experience in building trading platforms local territory plans and data. for some of the world's biggest banks and exchanges. Each world region has their own set of data sources, and the Concepts such as “owner goals” are embedded directly within quality and ready availability of this data allows 3D experience the HiP Exchange, and can manage orders to help owners to be made available in new locations as HiP expands globally. achieve their objectives more efficiently. For example, sell orders are distributed to maximise price discovery, and open This unique aspect to HiP presents an entirely new way to positions are automatically adjusted or cancelled as goals explore the world of real estate financing and investment with are met. users able to use the map to browse investment opportunities with the option of getting guided tours of interiors and Pluggable 3rd party trading algorithms can integrate directly exteriors. and safely within the trading infrastructure, providing the basis for powerful decentralised trading strategies. Revolutionary new automated data discovery techniques allow external TRADING EXCHANGE algorithms to declaratively define their data requirements, (such as depth of order book, characteristics of assets, or projected performance of geographical region) which are A core component to the HiP Platform is the trading exchange fetched from HiP’s marketplace of data and provided in which enables real time trading between participants of the real time. HiP Ecosystem. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 12
The HiP Exchange supports various order types and all HiP’s risk and collateral management rules will be implemented orders are subject to real-time credit and risk checks before through smart contracts and operate as required signatories they will be accepted as tradable. Orders can be accompanied on transactions, preventing trades which would result in with execution conditions such as all-or-none, fill or kill or breaches of policy. Implementing these rules through smart partial execution. contracts provides full transparency of policy, and additionally allows future HiP Ecosystem partners to provide their own risk As trades are matched, users of the trading platform incur and collateral policies. transaction fees which will be payable in HiP Tokens. Integral to HiP’s risk protocol is an early warning system which alerts owners before they are at risk. Equally HiP will RISK AND COLLATERAL continuously monitor the overall portfolio risk by simulating high-risk scenarios, such as a real estate price drop in selected MANAGEMENT cities, regions or countries. The real time risk and collateral management component delivers HiP’s dynamic concept of securing debt and asset ASSET REGISTER returns, taking into account owner’s equity value and available cash on account. A decrease in real estate value will lead to a Much like the existing Land Registry, HiP’s asset register will higher allocation of owner equity to secure the debt whereas be a publicly viewable record of properties and investment vice-versa an increase in real estate value will lead to a reduced funds. The register will show ownership and investor equity allocation of owner equity. splits, without disclosing participant identities and be available via HiP’s API. It can be downloaded and explored and will be exposed as a public sidechain of HiP’s federated blockchain. £ £ £ Owners Buyers ACTORS Investors Properties PLATFORM ONBOARDING Trading ASSET Exchange REGISTER PRODUCTS INVESTMENT FINANCE PRODUCTS PRODUCTS An overview chart of the trading exchange STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 13
HiP provides real estate valuation metrics that consider a number of factors such as; last physical valuation, HPI adjusted USER ONBOARDING valuation, HiP marketplace valuations, last traded price,and To begin their journey with HiP, a user is guided through a performance trends of neighbouring properties. process whereby the platform functionality is explained to them. Through this process they will be able to select their PRODUCTS desired funding / investment configuration. Owners wishing to list their property on the HiP Platform are asked to submit information such as credit reports, land Products include the financing packages available to owners, registry extracts and relevant legal documents. Documentation first time buyers and buy-to-let landlords as well as the is verified by a team of HiP real estate specialists who will be investment packages available to investors. available to provide support and advice on real estate law, real estate valuations and surveying. FUNDING PRODUCTS Once due diligence is completed, the property’s equity and debt assets shall be converted into tradable units. All onboarding and due diligence documentation shall then be To allow owners to realise their goals, HiP provides a wide associated with these assets some of which will be made variety of products including equity release, new purchases via available to platform users. 3rd party equity and debt, buy-to-let specific finance as well as the infrastructure for creating entirely new funding packages. Once a property is on boarded, owners and buyers also gain access to the marketplace of design and build professional Funding products, implemented as smart contracts, define services that enable them to successfully manage and/or and monitor the terms of the financing agreement such as improve a property on the HiP Platform. when interest and rental payments must be made. Throughout this process, users can track their progress INVESTMENT PRODUCTS through notifications dispatched from the HiP Platform. Investment products differ by allowing investors to invest in USE OF BLOCKCHAIN different combinations of real estate equity and debt. This will be defined at portfolio level such as country, region, city or real HiP leverages blockchain technologies to decentralise both estate type. the debt and equity ledger, and the product marketplace. A federated blockchain allows The HiP marketplace is institutions to deeply integrate multidimensional. The collective HiP leverages blockchain debt and equity positions into group of buyers, investors and their existing investing and owners, with varying interests, technologies to decentralise both hedging strategies. create a market whose value can only be realised through the debt and equity ledger... Across the federated chain, HiP an efficient and intelligent uses decentralised consensus mechanism identifying suitable without distributing the full combinations of matches that meet all parties objectives. As ledger between all operating nodes, addressing commercial the number of available properties and investor capital grows, privacy concerns for competing organisations participating the amount of data which must be analysed and processed within the ledger. Maintaining “Chinese walls” of client details to efficiently match buyers and sellers shall far outpace what and trading patterns is critical, both commercially and for even the most skilled experts can currently handle. To manage regulatory compliance. these complexities, HiP will introduce specifically designed algorithms offering investment vehicles characterised by For this reason, HiP’s decentralised ledger distributes data different risk/return profiles based on asset class ratios and privately between participants when needed. Full trade underlying asset returns. execution and settlement can occur between two independent institutions without revealing the underlying identities of the clients. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 14
Ledgers operate an unspent-transaction-output model (UTXO) Smart contracts shall be used to automate asset servicing; and dedicated signatory nodes validate that the input states transferring cash and equity throughout the term of the have not been consumed or spent, signing transactions to contract, distributing dividends from interest and enacting assert uniqueness. This achieves decentralised guarantees policies when payments are missed - for example, transferring against double-spend without requiring proof of work equity to debt holders in lieu of payment. They ensure that computations, improving throughput and lowering transaction debt is secured with equity by locking proportionate equity processing time. units, and releasing equity as repayments are made. DECENTRALISATION Smart contracts also define risk management triggers, such as minimum equity balance and minimum loan-to- value thresholds, preventing trades from happening which HiP leverages the benefits of decentralisation to accelerate would violate policies or risk thresholds. These triggers are a rich ecosystem, broader asset and investment portfolios, automatically re-assessed whenever market data such as new greater trading opportunities, liquidity, rapid innovation and valuations, or updated risk scenario models are provided. marketplace meritocracy. This allows network members to introduce new financing products (through new smart In addition to the software powering HiP’s smart contracts, contracts), design automated investment strategies, and the real-world contracts are also directly embedded within execute peer-to-peer trades without depending on a single the bytecode. However, in the event that a dispute arises, HiP central authority or coupling to a single data store to perform recognises legal contracts and human dispute resolution is validation. the best way to ensure fair and pragmatic resolution. The legal contract is hashed and attached to the contract that is run A diverse range of partners in the HiP Ecosystem is healthy. across the HiP blockchain, ensuring that both the code and the Partners will be vetted to ensure they are solvent, stable, legal terms are immutably decentralised. trustworthy, comply with relevant regulations and follow a strict KYC process. In the event that a bug is discovered within a smart contract, HiP’s federated blockchain allows an upgrade to the contract Initially, the HiP team will manage and arbitrate membership. whilst still asserting validity to the original intent. HiP also However HiP believes that this function should also be works with leading industry technologist to create resolution decentralised and will work to create a decentralised process dispute smart contracts to further protect user interactions. covering membership and defining governing principles. Additionally, because the smart contracts are underpinned by This will determine what behaviour is acceptable across a legal contracts, property ownership shall remain unaffected. responsible modern real estate debt and equity marketplace. PUBLIC BLOCKCHAIN AN OPEN MARKETPLACE ASSET REGISTER HiP believes competition is good for customers as it generates choice and value so encourages a diverse range of partners A pseudonymous asset register shall be maintained on a public contributing to the HiP Ecosystem. blockchain, which runs parallel to the federated blockchain. Once transactions have been completed, signed by all the Transaction fees alone required parties and accepted into the federated blockchain, they shall be anonymised and copied to a public blockchain. can quickly reach multi-million Entries shall contain non-identifying attributes of assets and pound turnover levels. ownership profiles with the asset register available to be downloaded via blockchain nodes, or directly from the HiP API. Many parts of the HiP Ecosystem are decentralized and extensible. Partners can author their own funding product SMART CONTRACTS contracts or run investment services and strategies directly on the HiP blockchain. Products or investment strategies that result in trades are rewarded with portions of the transaction Smart contracts are used to describe the finance and fee, paid in HiP Tokens. investment products on the marketplace. They will describe an owner's obligations with respect to debt and rental payments Transaction fees alone can quickly reach multi-million pound as well the dynamics associated with collateral deposits. turnover levels, and sharing in these gives partners real STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 15
material rewards and incentives to innovate and provide the interested in injecting their own investment algorithms and best products and strategies. investment funds, without designing new products or bringing on new clients. By integrating with the HiP blockchain, the Data is a key asset across the HiP Ecosystem - investment full debt and equity ledger becomes available, allowing firms to strategies need high quality data feeds in order to make leverage the stable real estate market as part of their hedging informed investment decisions. HiP provides an open strategies. marketplace of data feeds for publishers, which can be directly consumed within investment feeds. Data feeds are monetised through the HiP Token, again driving competition SUMMARY and innovation across the marketplace. The HiP Ecosystem provides the foundation for anyone to innovate on the core building blocks of property financing. In HiP Ecosystem participants will pick and choose the products much the same way that Bitcoin and Ethereum provided the and services they will contribute. For example, a regional building blocks for reimagining currency, HiP will provides the council may choose to provide investment strategies designed building blocks for reimagining real estate finance. to encourage spend in refurbishment by matching the investment in renovation projects. A hedge fund may only be STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 16
SECTION THE HiP TOKEN 4 The HIP Token is a utility token and an integral part of the HiP Ecosystem serving three major purposes: PRIVILEGES FOR HIP TOKEN ● Payment of fees HOLDERS ● Rewarding network participants for their contributions to Building a network community requires active participation by the HiP Ecosystem its members. HiP Token holders benefit from several privileges ● Providing privileges and incentives for HiP Token holders by actively participating in the HiP Ecosystem including: ● Access to the HiP Platform allowing feedback, reviews The HiP Token will be the form of payment on the HiP and co-creation of the HiP Ecosystem and where they Platform based on its market value at time of payment. will also be able to see their HiP Token allocation pre HiP Token issuance FEE PAYMENTS ● Discount on listing and transaction fees ● Token holders who hold more than a certain number of Participants within the HiP Ecosystem will be charged fees tokens (e.g. 100.000 HiP) will be given free access to HiP’s for using the services offered via the HiP Platform, which real-time trading data will include: ● HiP Token holders who stake tokens with a network ● Onboarding and listing a property on the HiP Platform operator (initially HiP) will receive a share of the ● Funding real estate backed equity and debt transaction fees allocated to staking token holders (e.g. 20% of net fees) ● Trading real estate equity and debt ● HiP token holders will be given the opportunity to vote ● Procuring ancillary real estate related services when new investment or funding products are offered on the HiP Platform. Products which do not receive a REWARDS FOR NETWORK majority of the submitted votes will not be accepted PARTICIPANTS ● Similarly HiP intends to encourage participants to propose community-oriented real estate projects for funding which will then be put to a vote, e.g. housing for Integral to the HiP Ecosystem is its reward model. Verified the homeless, social regeneration projects, community contributors to the network will be rewarded with HiP Tokens centres and facilities for their contribution. Contributions are varied and include: ● HiP Token holders will be given preferred access to ● eferring new buyers, owners or investors to the R HiP owned real estate facilities such spas and wellness HiP Platform centers, hotels, vacation and recreation resorts ● dding new funding / investment products to the A HiP Ecosystem ● Adding complementary real estate related services to the HiP Ecosystem ● Adding new functionality to the HiP Ecosystem STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 17
INVESTMENT CURRENCY HiP Token holders will also be able to use their tokens as ● The average financing ratio per property a means of payment to invest in properties via the HiP ● The secondary trading volume Platform subject to compliance and regulatory requirements. Disposals of the same can also be paid in HiP Tokens (if ● Increased acceptance by the real-estate community desired). All such payments will be converted at time of (owners, buyers, investors, service providers) and payment into the relevant fiat currency. expansion into all types and uses (residential, commercial and new developments) and internationally through additional platform operators THE HIP TOKEN ECOSYSTEM Active network participants and HiP Token holders will be A finite number of 1 billion HiP Tokens will be issued. 60% rewarded for their contributions leading to an active network of the tokens will be distributed initially with the remainder community that will grow and create new and additional held either in reserve (30%) or in the team and advisor pool opportunities for them to connect, interact and participate (10%) which will be locked for defined periods. The reserve HiP in. It is HiP’s long-term aspiration to build and nurture this Tokens will be injected into the HiP Ecosystem as and when community. The HiP Token will provide token holders a vote needed to balance supply and demand. in shaping the HiP Ecosystem and also provide them valuable privileges as described previously. The demand for HiP Tokens shall be driven by a number of different factors, namely: ● The number of participants in the HiP Ecosystem ● The number and average value of real estate assets on the platform STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 18
SECTION 5 THE HiP TOKEN SALE THE HIP TOKEN Tokens allocated to reserve will be released CHARACTERISTICS ● proportionally over 6 months following the system launch date. They will be injected into the HiP Ecosystem based on demand and supply balance (maximally 1/6 of reserves per month) TOKEN SYMBOL HiP ● Unsold HiP Tokens will be allocated to the reserve pool for later injection into the HiP Ecosystem Type of token: ERC-20 token The HiP Token sale hard and soft caps as well as the token price will be published on https://www.hip.property shortly Total tokens issued: 500m before the token sale commences. Issue price: £0.15 ACCEPTED CURRENCIES The following currencies will be accepted as payment for the Hard cap: £20m HiP Token: ● BTC, ETH during pre-sale and public sale HIP TOKEN ALLOCATION ● ● Fiat currencies (GBP, EUR) during pre-sale only Minimal investments thresholds shall be: The HiP Token allocation and release will be as follows: ◆ Pre-sale: HiP Token value equivalent to £50,000.00 ● 15% for HiP team/advisors ◆ Public sale: HiP Token value equivalent to £250.00 ● 30% reserves ● 55% token distribution Further details and transfer instructions will be published ● HiP Tokens allocated to team will be locked on https://www.hip.property for 12 months ● HiP Tokens allocated to advisors will be locked for 6 months ● HiP Tokens sold during pre and public sale will be released 6 weeks after the public token sale is completed STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 19
TIMELINE USE OF FUNDS The current plan is to conduct the Token Sale over the second The funds raised through the token sale will serve several half of 2018. The exact dates will be published on our website. purposes and be allocated as follows: Technology platform development: £12m WHITELISTING AND KYC/AML ● ● Legal and regulatory: £1m Investors will be required to register via the HiP website and ● Operations and marketing: £3m pass our KYC/AML process. This will require the submission ● Business development and strategic partnerships: £4m of identifying documentation such as a copy of passport or ID card and proof of address. Once verified and positively confirmed contributors will be able to purchase HiP Tokens via HOW TO PARTICIPATE IN THE HIP TOKEN SALE the dedicated page on the website. Upon successful payment of their contribution, buyers can see their allocated number of HiP Tokens on HiP’s web portal. More details of the HiP Token Sale can be found on Citizens and residents of the following countries will be https://www.hip.property/ excluded from the token sale: USA, China, North Korea, Cuba, Syria and Iran. HIP TOKEN ISSUANCE HiP Tokens will be issued to contributors 6 weeks after completion of the public token sale. HiP will aim to make the token available for trading within a reasonable timeframe post completion of the token sale. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 20
SECTION 6 ROLL-OUT STRATEGY AND ROADMAP UK MARKET FIRST UK MARKET POTENTIAL HIP TOKEN ALLOCATION The UK market for residential properties alone offers great potential. A 1% market share in non-mortgaged properties, HiP will initially focus on the UK residential real estate market. assuming a 20% release of equity in these properties, creates This market is in distress and is particularly well positioned for investment opportunities of circa £4 billion. Adding to this the HiP solution. The UK market will also provide the template new real estate buyers, residential re-mortgaging, commercial for the subsequent roll-out to other jurisdictions and real properties and new developments, the opportunities are estate verticals. seemingly limitless. HiP’s second and third stages of rollout include giving HiP buyers, owners and investors exposure to new real estate developments and ultimately access to the international residential and commercial real estate markets. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 21
2018 - Start accepting applications for HiP financing for new purchases in UK - waitlist opens - Private beta-test of platform begins, first private transactions for purchasing property with HiP financing executed on platform - Roll-out of HiP wallets - HiP tokens listed on first crypto trading - Beta-test of platform expands exchange - HiP trading exchange open to pre-approved investors STAGE 1 - 3 MONTHS POST SALE - Applications for Equity Release waitlist opens - Begin incremental roll-out of new buyers homes purchased with HiP financing (UK) - Public asset register blockchain live - Early access secondary trading markets - Rollout of initial risk management & asset 2019 available on trading exchange for debt & equity servicing components - Increased rate of onboarding of investors - Referral programme opens - paid by HiP tokens & new buyers - Limited access to property investment via crypto - Begin incremental roll-out of equity release - General availability of property investment STAGE 2 - 6 MONTHS POST SALE via crypto STAGE 3 - 9 MONTHS POST SALE - Removal of waitlists for investor offering - & new buyers - General availability of secondary market for debt & equity trading - Limited access of equity & debt refinancing for existing homeowners - UK Residential - General availability of equity & debt refinancing - Existing homeowners - UK Residential STAGE 4 - 12 MONTHS POST SALE - Expansion of HiP products - richer suite of new purchase & equity release configurations & tools - Expanding beyond financing to selling property - Expansion into commercial real estate & new entirely through the HiP ecosystem developments - UK Markets - Beta testing of decentralized ecosystem begins - - Decentralized ecosystem expands to 3rd party early access to external providers MID 2017 embedding HiP investment strategy providers & product exchange in 3rd party trading exchanges authors. - HiP referral external investment strategy - First 3rd party smart contracts deployed across providers, product authors & liquidity providers HiP ecosystem - HiP token rewards paid on every transaction - Start of international expansion - Virtual design features available - design & value STAGE 5 - 15 MONTHS POST SALE home improvements in 3D, then finance and contract through HiP STAGE 6 - 18 MONTHS POST SALE - HiP live in first international territory - Further roll-out of decentralized ecosystem - improved onboarding of 3rd party providers 2020 - Rich data feeds within 3rd party MID 2017investment strategies, open marketplace for data feeds - HiP ecosystem governance decentralized (monetized via HiP tokens) - Continued international expansion STAGE 7 - 24 MONTHS POST SALE - Decentralized trading exchange BEYOND STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 22
SECTION 7 HIP TEAM AND ADVISORS Kai Peeters - Founder Kai is an experienced CEO and entrepreneur, leading various start ups and established companies within Internet, mobile, banking and IT sectors. These include an IT consultancy trading within top-tier investment banks, a social/retail marketing platform, luxury watch brand, luxury car club and a number of innovative betting companies through social, affiliate, sports and bitcoin betting concepts, including a bitcoin casino. Tobias Straessle - Co-Founder Tobias has over 30 years experience in the Financial Services industry as a CIO, COO and Management Consultant. He was involved in the development of many state-of the-art electronic trading and clearing systems for exchanges and investment banks as well as several post-merger technology integrations of international scale. He has advised several start- ups in the financial services sector and more recently the crypto/blockchain technology sector. Tobias previously held a number of senior roles as an executive and consultant with Saxo Bank Group, UBS Investment Bank, UBP and Accenture. He was chairman of Saxo Bank Switzerland AG and holds an MSc in Mathematics from the Federal Institute of Technology in Zurich (ETHZ) and a MBA from Northwestern University, Chicago. Sam Collett - Co-Founder Sam is a Creative Technologist and all round designer geek strategist. He has some 20+ years of industry experience for brands big and small and has picked up many prestigious awards on the way, for clients as diverse as Levi's, Stella Artois, Five, Cosmopolitan, NHS & Panasonic. In addition to his digital practice, Sam also lectures in Graphic Design at Worcester University, and is creator of Game Art BA(Hons). STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 23
Marty Pitt - Technology Marty is an experienced technologist, with a strong track record of leading technical teams to successfully deliver large-scale complex platforms. The past decade has been focused in finance and wagering, having built trading and wagering platforms for some of the world’s biggest brands, such as Lloyds Bank, National Australia Bank, TAB Australia and JP Morgan. A deeply passionate technologist, he is equally comfortable on both on established multi-year projects, and Greenfield initiatives within enterprise and startup. Mark Attwood - Marketing Mark is an award-winning entrepreneur and internet marketing expert. He is the creator of The Technophobes Guide to Internet Marketing Success and the founder of Attwood Digital Marketing Agency, based out of Marrakech, Morocco. He created the world’s first online skip hire service in 2003, Topskips.com, that went on to generate over £50m before he sold it. He has lectured on digital marketing at the British Library, the Institute of Directors, Manchester University Business School and the Federation of Small Business. Ben Hovanessian - Business and Operations Ben is a business leader who has worked in senior positions and written strategy for some of the UK’s biggest and best loved brands including Tesco, The Body Shop and The National Lottery. Ben is customer and brand focused, with a proven career track record of significant success and delivering brand and financial KPIs. Ben is an effective negotiator having successfully delivered multi-million pound contracts and trading terms with agencies and corporate organisations. Jules Durham - Creative Director Jules is a Creative Director with over 20 years’ experience, both agency (WPP) and client side, where he continues to create success for many of the world’s biggest brands. Jules is a proactive leader, team player and strong collaborator. With brand experience across technology, retail & beauty for both B2B and B2C. Experienced in business; challenging clients/stakeholders to maximise their budgets, & measurable ROI. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 24
Michelle Milner-Eradhun - Executive Assistant Michelle’s experience spans across marketing strategy and project execution, sales strategy, business ops and Executive Assistant support. With a passion for start-ups and business development, Michelle thrives by working on projects where she can build genuine relationships with the team. With 7 years’ in the real estate industry and some time in media and tech, she is an advocate of creating environments which promote the coming together of creativity, business ops and development; all building towards a common goal. Joseph Warren - Video and Media Joseph is a London based photographic artist with a BA in Photographic Arts from the University of Westminster, graduating in 2016. Having dedicated the past twelve years of his life to the study, practice and teaching of Photographic Arts and Music Performance; always taking opportunities to travel and share his knowledge where possible. Joseph creates and manages front facing media content here at HiP. He is fairly new to the blockchain space and has a great deal of passion for the work that disruptors and innovators are pursuing. Martin Ocheng - 3D Product Martin is our 3D expert, with industry experience over 10 years in both advertising and games for big consumer brands. He has worked on everything from high-end print campaigns and animations, to games and projects using Unreal Engine, Unity, Hololens, Vive, ARkit, Oculus, Samsung Gear etc. Steve Avery - Systems Architect Steve has over two decades' experience working in the tech industry across a number of sectors including Lottery and Fintech (Goldman Sachs, Lloyds, RBC, Santander, Crédit Agricole). Witold Witkiewicz - Market Research Witold is business advisor and founder of Kania Advisors. He has over 17 years’ experience in strategy, institutional investments, product structuring and quantitative analytics focused on global real estate markets and allocations. He has advised and co-managed investment funds on behalf of institutional and sovereign clients across private and listed securities markets, held senior roles as Head of European Credit at an alternative management firm focused on global real estate securities, at BNP Paribas responsible for developing proprietary credit rating and risk models for the bank's CRE securitisation business and in portfolio strategy at Aberdeen Property STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 25
Investors. Witold has written award winning research on institutional real estate allocations and portfolios published in leading academic journals. Stuart Eggleston - Head of Product Stuart is an award-winning Experience Designer and Digital Strategist with over 19 years’ experience working with companies of all sizes in a variety of sectors. He has led design teams and worked with some of the world’s biggest brands including Vodafone, The Economist, Lenovo, Skype and UNHCR. Stuart always works in a user centered way understanding user needs before combining with business needs, technical delivery and a good dose of pragmatism to design compelling user experiences. People describe Stuart as expert, passionate, an excellent thinker and doer, flexible, trustworthy, conscientious and a rare find. Augie Falero - Investor Relations Augie is passionate about crypto, tech, people & business. He has spent much of his career travelling the world and using his skills to set up pop-up businesses, develop independent companies and launch start-ups. Having worked in a variety of industries, he loves seeing different talents come together to inspire, innovate and create something special. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin (1809-1882). ADVISORS Jon Matonis - Bitcoin Foundation Jon Matonis is a Founding Director of the Bitcoin Foundation and his career has included senior influential posts at VISA International, VeriSign, Sumitomo Bank, and Hushmail. An economist and e-Money researcher focused on expanding the circulation of nonpolitical digital currencies, Jon also serves as an independent board director to companies in the Bitcoin, the Blockchain, mobile payments, and gaming sectors, such as digital currency exchange Globitex and leading bitcoin sportsbook Bitgame Labs. Jon has been a featured guest on CNN, CNBC, Bloomberg, NPR, Al Jazeera, RT, Virgin Radio, and numerous podcasts. As a prominent fintech columnist with Forbes Magazine, American Banker, and CoinDesk, he recently joined the editorial board for the cryptocurrency journal Ledger. His early work on digital cash systems and financial cryptography has been published by Dow Jones and the London School of Economics. Jon advocates worldwide for Bitcoin and its disruptive economic implications to a wide variety of audiences, including members of the Federal Reserve, Bank of England, ECB, SWIFT, IRS, DOJ, retail payment networks, major financial institutions, financial regulatory bodies, mobile money issuers, iGaming operators, information security firms, hedge funds, gold investors, and family offices. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 26
Peter Bill - real estate industry advisor Peter is the author of Planet Property - A guide to the £400 billion UK market, chronicling the sector between 1997 and 2012; during the biggest boom and bust in real estate history. Peter is a surveyor-turned-journalist who edited Building magazine for six years in the Nineties, before a mercifully short spell in the City, supervising global research output for the broking division of investment bankers, Robert Fleming. In 1998 Peter joined Estates Gazette, editing the magazine for 11 years, until 2009, when he retired, aged 61. Peter also wrote a weekly ‘On Property’ column for the London Evening Standard City pages for seven years, until January 2015. Today he writes regular columns for Estates Gazette, European commercial real estate title, PropertyEU, as well as for the The London Magazine on residential property. Peter acted as an advisor on the £75m sale of the Investment Property Database by Lazards to MSCI in 2011. Robert Cooper - FCA Compliance Rob is a former Trading Standards Officer and established Scott Robert, a regulatory compliance, risk and strategy consultancy, in 2008. Scott Robert has grown to a team of 25 and now focuses its services on FinTech firms, specialising in taking entrepreneurs with innovative business models to market. Rob has also previously worked with the Department for Business Innovation and Skills in an advisory role on regulatory reform. His specialist consumer credit and financial services knowledge leads him to regularly be invited to speak on the subjects. Rob’s established network in the financial services industry, together with his legal and regulatory knowledge, provides a valuable resource to the HiP team. Paul Crawford - Industry Advisor Paul is a Diploma Qualified financial adviser through the Chartered Insurance Institute. Paul qualified as an IFA in 2004 and has a number of years’ experience within the financial services sector, primarily as a director and sales manager. Post- 2008 financial crisis, Paul has given up his license temporarily to concentrate on other business ventures. His experience throughout the UK in legal and financial sectors highlights a broad knowledge of services, IT functions and business operations, along with a substantial network of professional connections. Paul has consulted on a number of business start-ups, most recently consulting on regulatory and operational structures within the Crowdfunding and P2P industry. STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 27
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