WHITE EAGLE The Story - White Eagle Insurance Solutions, LLC
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The
WHITE EAGLE
Story
White Eagle Holdings Inc. is taking on the largest industry in the world:
The trillion-dollar insurance industry.
Not because it is the easiest or even smartest thing to do. It is not the
company’s intention to go after the world’s largest industry. White
Eagle is seizing a moment in history where a popular recreational
product is becoming legal and will result in the multi-billion dollar
cannabis industry. This new industry will need insurance. The
dispensaries, cultivators, testing labs, and resellers will all need
commercial property and casualty insurance. The business owners will
need life and personal property insurance.
Like the powerful bird from which it takes its name, White Eagle has
used eagle-eye vision to see and seize this opportunity, and is fearlessly
and tenaciously working to make the vision a reality.
3The Beginnings
The concept for White Eagle happened by chance. Frank Galvan, Founder
and CEO, was sitting in his office talking to a client about life insurance.
The client confided he had been unable to get insurance for his cannabis
dispensary business. Galvan assured his client that it would be no problem
to help him, and even bragged that he had all the right connections to make
it happen.
Galvan picked up the phone and called his brother, an executive for a
prominent insurance provider, and explained that he had a client who
needed insurance for his cannabis dispensary. His brother informed him
that his company could not insure it, and not many insurers would. He
said, “Frank, it’s against the law.”, and went on to explain the implications
of money laundering and other legalities with the cannabis industry.
As soon as the client left, Galvan jumped back on the phone with his
brother. He could not comprehend that a cannabis business could not get
insurance. He kept thinking that there must be a huge opportunity here!
After consulting with friends who are business owners in the insurance
industry, Galvan and his brother envisioned a plan to fill this conspicuous
need. They would form a new Insurance company to market to the
cannabis industry.
Galvan could not believe it was so simple! The surging cannabis industry
reminded him of the California Gold Rush of 1849. Growing up in the
foothills of Auburn, CA, a short 18 miles from where gold was first
discovered in Coloma, CA, he remembered the stories he heard as a child,
and the cry of Gold, Gold, Gold!
4Gold! Gold! Gold!
This was the war cry heard through the foothills of California that
launched the Gold Rush of 1849. It inspired an international migration to
California of people who dreamed of getting rich. The dreamers had gold
in their hearts and money on their minds. However, only 1% of them
succeeded in striking it rich. The true financial winners of this period were
the tailors, the blacksmiths, the saloon keepers, and other small business
owners who served the gold miners. What did these business owners have
in common? Simply, they found a need, filled it, and built solid business
enterprises that still benefit their offspring 170 years later. Most of these
businesses are still competitive today.
One of these entrepreneurs, Sam Brannan, a 29-year-old shopkeeper,
became the richest man in California without picking up one piece of gold.
Instead, he picked up every shovel, pan, and pickaxe that he could find,
and sold these items to the miners. He used his profits to invest in real
estate, and he built the beginnings of Fisherman’s Wharf. He also invested
in large land deals in Sacramento, and founded the cities of Calistoga, Yuba
City, and Sacramento.
Philip Danforth Armour is another entrepreneur who gained his fortune
from the gold rush. Before moving to Milwaukee and founding the
Armour Meat Packing Company, Mr. Armour operated the sluices that
controlled the flow of the river in which people mined. With only $8000 in
capital that he gained, he was able to start a successful meat company that
is still an industry competitor today.
John Studebaker made his fortune by making wheels for the wheelbarrows
that miners used to carry their found treasure. The miners called him
Wheelbarrow Johnny. In 1852, he took his earnings back to Indiana, and
with his brothers, expanded the Studebaker Wagon Company that would
eventually become the Studebaker Motor Company.
5Wells Fargo, a trusted name in banking for 160 years, was started by
former gold rush entrepreneurs Henry Wells and William Fargo. They
established their first office in California during the gold rush and
provided banking, secure storage and shipping services to the miners.
A German-born tailor, Levi Strauss, arrived in San Francisco in 1853 with
plans to open a store selling canvas tarps and wagon covers to miners.
Then, he realized that sturdy work pants that could withstand the 16-hour
days were more in demand. Strauss opened a store in downtown San
Francisco that would eventually become the manufacturing empire, Levi
Strauss.
Instead of gambling on gold, these business owners realized that servicing
the gold rush and building a sustainable businesses around the great
migration of the miners was the key to their success and wealth.
The thunder we hear today is not Gold Gold Gold, but Green Green Green.
It is the cry of the Green Rush. Lush green fields of cannabis plants
covering the world’s landscape, long used for hemp fiber, hemp oils, and
medicinal purposes, and as a recreational drug. Started years ago as a
whisper, the Green Rush has become a thundering avalanche that is
impossible to stop. As of Jan 2019, 10 states like California have legalized
cannabis for recreational use, and 32 states have legalized the medicinal
use. As more states join in, their impact will create new and exciting
opportunities.
Once again, a new product has been discovered with promises of financial
gains, and once again, people are flocking to legalized states, dreaming to
be a part of the profits to be gained. The various changes in the laws have
resulted in expansion of existing operations and the opening of new
operations at all levels of the cannabis industry. No longer in the shadows,
6these businesses have the proper licenses and permits to conduct legitimate
business in California and other legalized states. They are investing in
their businesses, mobilizing, and expanding to meet the future demand.
Cannabis business owners will need commercial business insurance, life
insurance and personal property and casualty insurance. In the same vein
as the Gold Rush Entrepreneurs, White Eagle Holdings, Inc. intends to
soar, not as a company actually cultivating cannabis, but as a company
servicing the needs of this industry.
The Eagle Prepares for Take-Off
Galvan began researching how to become an admitted Property and
Casualty (P&C) Insurance Carrier in California to provide commercial P&C
products to the cannabis industry. He knew that the secret to success in
insurance was not to just start a new company, but build it from the
ground up using technology to make it more competitive and a unique
sales and marketing strategy to penetrate the market. The more
competitive the business model, the greater the commissions for the
General Agents. A lucrative commission model would attract and retain
the best insurance agents. Galvan saw this as a simple concept that he
could bring to fruition.
Galvan put together a dream team of experts in the insurance, legal,
marketing, IT and operations, and financial fields, unified under a common
goal – to build a company to provide insurance to the cannabis industry.
The team set out to become experts in cannabis cultivation and
distribution, and understand the legalities to make sure they structured the
company to pass the Federal Government’s legal scrutiny. They started by
attending cannabis conventions to get to know the people in the Industry.
7One team member went to Washington DC to work with NORML
(National Organization for the Reform of Marijuana Laws), and talked with
Senators and members of Congress. Other team members visited cannabis
growers to observe the market and gauge how receptive they were to the
upcoming mandates that would require them to obtain insurance and get
licensed in California. Once it was clear that there was a huge market and
the team felt comfortable that the Federal Government was not going to
interfere, White Eagle Holdings was formed.
The team began the process to secure funding to create an Insurance
Carrier. They found venture capitalists eager to provide funding for the
concept and the dream team that would make it happen. However, the
team did not want to give away the company to obtain funding and could
not agree to terms with a VC. As precious time ticked away, they felt a
sense of urgency to gain market share and visibility within the cannabis
industry due to the 2018 California mandate that cannabis businesses
become registered and insured. They explored alternative ways to get to
market quickly.
White Eagle Insurance Solutions, LLC
An Agency for the Agent
After deliberate analysis of the options, the team decided to focus on
building an Insurance Agency first. They understood the urgencies,
compliance rules, and barriers that the industry was facing and knew that
the long-term solution to solve these problems would be to fulfill the vision
to become a Property and Casualty Insurance Company. The short-term
solution, and way to get to market and profitability quickly, was to start
8with an Insurance Agency. Galvan had spent 10 years building a top
insurance agency with over 1500+ agents. He felt confident that he could
recruit and train a large sales force that would be knowledgeable of the
various insurance products offered by existing admitted and surplus lines
carriers.
The team created White Eagle Insurance Solutions, LLC and became
licensed to sell Property and Casualty insurance, both personal and
commercial lines. They quickly added Life Insurance and Professional
Liability product lines. Since the agency offers products as a broker, not a
carrier, agents are not limited to California, but can sell in all 50 states. The
agency started with an aggressive objective to build a large sales force,
duplicate the sales force, and expand to all 50 states within the first year.
The team at White Eagle understands that the number one rule of
insurance is that insurance is not bought. Insurance is sold. Business
owners don't go out and search for an insurance policy for their businesses.
Agents go out and sell a policy to them. The key to this formula is the
AGENT.
White Eagle has put together a winning formula to attract and retain the
best agents.
Higher commission rates than most general agencies
Training and support
Profit sharing for agents who help the agency soar to success.
Because the agency offers personal lines, new agents can get started and
learn the insurance business by providing auto, homeowners, umbrella, life
insurance, and other personal lines to family and friends.
White Eagle Insurance Solutions benefits from having a team with years of
insurance sales expertise. These veterans understand the current insurance
industry well enough to get around the pitfalls that impede an agent. The
9typical insurance agency is a one-man operation with a part-time office
manager and 1-2 producers. The owner and General Agent (GA) may
spend years building his book of business, attracting, servicing and
working to retain clients, and doing the same with new agents. The
problem: agents trained by the GA become the competition. Once an agent
grows his book of business, he can negotiate with the insurance carriers
directly and get the same commission rates as his former mentor.
The White Eagle model will encourage GA’s to build teams and promote
their producers to GA rapidly with less worry of the GA leaving to start a
competing agency. Each agent will have the ability and freedom to make
as much money as his effort and imagination can achieve. The model is
designed to support and encourage harmony among the sales force.
The Result - An Agency for the Agent.
The Rangers - Pulse of the Sales Force
Anyone who has become an Army Ranger knows that it is a leadership
position. Out of hundreds that apply, only a few are hand-picked by the
Army to become Rangers, and then a smaller number completes the basic
combat training to become a member of this elite fighting force. Those that
serve our country as Rangers have been trained to lead men. They are
taught to speak and motivate a group of people. When given a mission,
they plan, adapt and improvise to overcome all obstacles. This is perfect
training to lead a sales force.
White Eagle is fortunate that Galvan’s son is an Army Ranger, and has
tapped into his vast network of Rangers to recruit leaders for the company
10in both the sales and corporate units. Rangers are leading and training the
White Eagle sales force with spectacular results.
The Ranger’s motto is “Rangers lead the way”. White Eagle is witnessing
firsthand the incredible experience, camaraderie, and focus that these
individuals possess. The discipline and integrity they bring to the company
are unparalleled, and it made natural sense to continue to create and grow
a sales force that has the same principles. While the company recruits
agents from all walks of life and backgrounds, White Eagle is very proud
that a large number of Rangers and other veterans are on the team.
The White Eagle Rangers created a code that they embody as they “lead the
way”:
Plant the flag.
Stand tall.
Chin up.
Chest out.
Elevate yourself.
Elevate your team.
Be a force.
Be part of the force.
Set your goals in motion.
Execute them.
11The Eagle Takes Flight
With the first of the national sales force in place, White Eagle is perfecting
the duplication process to expand nationwide. As of Jan 2019, the
company is licensed to sell in seven states, is appointed with carriers to sell
top rated insurance products for all its lines, and has licensed agents
working with clients across the country. The key to attracting and
retaining this sales force is very well known and established throughout
the company.
The White Eagle expansion is in full swing and will grow to thousands of
sales outlets nationwide.
The Company is using two proven strategies to market insurance products.
1) The Ray Kroc McDonald’s Strategy.
Ray Kroc said that it’s better to earn 1% of 1000 individuals’
efforts than 100% of your own efforts. He charged less than
$1000 for a franchise when other hamburger chains like Dairy
Queen were charging much more. He kept very little of the
franchise overrides for himself, knowing he would make it up
in volume. It the short term, it was a hardship like any other
growing company. But the wisdom of this strategy is evident.
White Eagle will incorporate this strategy to build a national
sales force of thousands of agents, pay them generous
commissions, and make up the profits in volume.
2) The Coca Cola strategy of expansion and distribution.
Coca Cola focused on setting up vending machines in every
business where allowed - restaurants, gas stations, storefronts,
etc. They banked on the fact that customers would want an ice-
cold refreshing drink in those places and the bottles of soda
would sell. Similarly, White Eagle has an aggressive objective
to expand to all 50 states within the first year.
12In summary, have lots of agents selling, and selling everywhere.
Galvan likes to use the analogy of a fire spreading when describing his
plan for growth. Galvan says, “We will use the forest fire approach to
spread our outlets as fast as possible throughout the country. Imagine the
fire going through a plain of grass. As it hits a group of trees, the fire
accelerates. The more fuel there is, the hotter it burns. In other words, we
will be hiring agents throughout America, knowing that the majority will
not be superstars. But, also knowing that among them, some will be. We
will recruit individuals that have the desire to succeed, and other traits of
the White Eagle sales agent.”
White Eagle will focus on expanding rapidly while giving the majority of
the commissions to the agents and using profit-sharing to motivate every
GA in the sales force to train and mentor agents nationwide. They have a
model that is working now and are duplicating it throughout the country.
Cannabis plays a big part in the national expansion. The Green Rush will
entice agents to join the White Eagle ranks. Similar to the Gold Rush where
thousands flocked to join for the financial gains, thousands of the best
agents know there is money to be made in the cannabis industry and they
will want to be part of it. By developing contacts and relationships in both
the cannabis and insurance industries, White Eagle will attract top P&C,
Life, and cannabis insurance agents to market their products.
13White Eagle Insurance Company
The company continues to grow and evolve, evaluating the strategy and
pivoting as the market conditions demand. The focus today is on the
Insurance Agency, White Eagle Insurance Solutions LLC. The long-term
strategy of White Eagle Holdings, Inc. is to be the leader in the
development and implementation of comprehensive insurance products
that address the needs of the Cannabis industry. White Eagle will build
an insurance company from the ground-up, using state of the art
innovative and proprietary technology platforms coupled with the best
sales force in the industry. Technology and data will be fully utilized to
improve the policy quoting and issuing process, lower premium prices,
reduce the expense ratio and drastically improve the customer
experience. Administrative cost savings from operating efficiencies will
enable higher commissions to agents.
The White Eagle Insurance Company will offer competitive rates,
reliable claims, and superior service to business owners and consumers.
Purpose Beyond Profits
The White Eagle Foundation
White Eagle opened the doors on its first initiative, the insurance
agency, in November 2018. The Company is just beginning, but already
planning to give back. As the company grows and becomes profitable,
it will create the White Eagle Foundation, and donate a portion of the
profits to support non-profit organizations. The company will start with
a cause that is at the heart of the company - supporting our Veterans.
14The Eagle Soaring
The visionaries at White Eagle are fulfilling a real need for an emerging
industry that is rapidly growing by working with the insurance industry
to build the various insurance products that address the needs of the
cannabis industry. They have prepared for turbulence with a well-
thought out flight plan, well trained personnel and the determination to
make their vision a reality. The White Eagle journey is just beginning.
15The White Eagle Story
White Eagle Holdings Inc. is embarking on a journey to
build a billion-dollar company in 5 years, and is inviting you to join them.White Eagle Holdings, Inc
White Eagle Insurance Solutions, LLC Premier Alliance Insurance Services, LLC
7901 Oakport Street, Suite 2800 146 N. Glendora Ave., Suite 104
Oakland, California 94621 Glendora, CA 91741
LICENSE NUMBER #0M48711 LICENSE NUMBER #0178959
www.whiteeagleinsurance.com
email: sales@whiteeagleinsurance.com
Tel/Fax: (800) 657-5202You can also read
