The future starts here - Sales brochure
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The future starts here
Sales brochure
Welcome
T
he orders and business generated at the Being the largest industry event on the aerospace calendar in the global shop window for the UK and international aerospace
Farnborough International Airshow (FIA) 2016, the show was also a major opportunity to showcase new industry. In planning the show, our core focus is to facilitate
are often a barometer for the state of the aircraft. Alongside the much anticipated F-35 Lightning II, the business, responding to industry trends to develop new features
global aerospace industry and the 2016 show saw debuts from nine new aircraft including Boeing’s that will enhance our show’s content even further.
edition was no exception. Commitments 737 MAX, Bombardier’s C Series and aircraft from Embraer,
for commercial aircraft were as forecast, while engines Hondajet, Diamond and Gulfstream. Central to this ethos has been the development of facilities
remained buoyant with airlines placing orders for the at the Farnborough International Exhibition & Conference
aircraft they purchased some time ago. The strength of Alongside our largest ever international participation and Centre venue. In 2018 we will open our new permanent Hall 1
the MRO sector was also evident with a number of deals delegations programmes, the show can ultimately be to our airshow customers. Furthermore, we are making some
confirmed at the show. deemed a success. Despite the torrential rain that attempted fundamental operational changes to ensure the entire show is
to dampen spirits on the first day of the show, orders and fit for purpose for our exhibitors.
Despite post-Brexit fears, the UK MoD also confirmed its commitments generated at the show totalled some $124bn.
commitment for nine P-8 Poseidon aircraft and 50 Apache Please take a look through this brochure for further details
Helicopters. The introduction of the Volga Dnepr’s Cargo Village As we embrace the new political climate, we will watch with about the Farnborough International Airshow and the
reflected growing demand in the air cargo market. interest how the aerospace industry reacts. No matter what, in opportunities it presents for your business. We look forward
2018, the Farnborough International Airshow will once again be to welcoming you to Farnborough in 2018.
The Farnborough Airshow Team
farnboroughairshow.com/trade /FarnboroughAirshow @FIAFarnborough 3
farnboroughairshow.com/trade /FarnboroughAirshow @FIAFarnborough 5
It starts at Farnborough Exhibitor profile
$124
Exhibitor operating territories
Where our exhibitors sell their products and services
Eastern Europe
Billion
6%
Far East
UK Western Europe
4%
33% 42%
orders and
commitments
placed during
FIA2016
North America
33% South East
Asia
4%
South America Middle Australasia
East
5% 5% 1%
India
2%
Africa
2%
38%
Sell globally
6 16 - 22 July 2018
81
More than
Who should exhibit?
1500 OF
THE
exhibitors FIA showcases sectors from
from 52 across the aviation industry,
countries TOP 1OO including:
AEROSPACE COMPANIES
PARTICIPATED AT FIA 2016 • Aircraft / • Interiors / Aircraft
Manufacturing Interiors
1451
71% of • Aircraft Systems • IT
exhibitors
• Airframe • Landing Gear
Components
• Leasing and Finance
were from • Associations
• Machining
accredited media
outside
• Avionics
• Maintenance /
from across the globe • Cargo Repair / Overhaul
the UK including broadcast, • Clean Tech • Manufacturing
print and online. • Consultancy • Materials &
Showing a true Services Components
(with 25,450 media
global offering mentions of FIA16 during
• Defence Systems
Equipment
• Rotary
• Safety & Rescue
the trade week) • Distributions Systems
• Engine Component / • Secure
Controls Communications
Exhibitors 1 Generate new sales leads
• Engine • Skills Training
Top 5 2 Promote company Manufacturing
• Space / Space
objectives for 3 Meet existing clients • Flight Control
Systems / Switching
Systems
participating 4 Industry networking
• Government
• Supply Chain
Management
5 Meeting Delegations
at FIA: • Ground Handling / • Unmanned Aerial
Ground Support Systems (UAS)
Statistics taken from Farnborough International Airshow 2016
FIA puts you in FIA always has and always
Trade Visitor profile front of the right will be a truly international
people, with affair, attracting trade
73,000
visitors from
trade visits at 72 countries
FIA 2016
of trade visitors agree that rated the of visitors rated
86%
81%
79%
FIA brings the very best exhibitor base their experience
of the global aerospace as excellent or as either excellent
industry together good or good
and facilitates unique
networking opportunities
said that it was of visitors have of visitors had not visited
76%
73%
47%
important for authority to make, another aerospace exhibition
their business to or influence, in the last 2 years - FIA
attend FIA purchasing delivers a large and unique
decisions audience for your business
Average What • Meeting potential / • Visiting existing
new business partners partners
company are Trade
• Networking with • Getting to the forefront
size: Visitors colleagues across the of market trends
657
interested industry
• Seeing a specific
in? • Keeping up to date
with new products and
business supplier/s
• Finding a specific
innovations
product / service
employees
• Obtaining product
• Looking for a job /
information /
career development
industry literature
8 16 - 22 July 2018
Delegations 93 Networking
Programme MILITARY
DELEGATIONS
FROM 63
The networking
COUNTRIES opportunities at FIA
Our Delegations
are nothing short of
Programme was
established to enable
20%
INCREASE IN
outstanding, enabling your
EXHIBITOR
business – whatever its size
exhibitors from all tiers to MEETINGS – to get in front of those
engage with key decision SINCE 2012
that really matter.
makers and influencers
31
At a supply chain level, the unique ‘Meet the
from the industry. Buyer’ programme is one of the show’s most
popular features; a service which has led to
We invite a targeted global list as guests of CIVIL thousands of new introductions and millions
FIA, including defence ministers and military DELEGATIONS of dollars’ worth of business leads.
chiefs, under our Military Programme, as well FROM 17
as senior airline personnel and government COUNTRIES
ministers, under the Commercial Programme. At FIA 2016 with
there were hundreds
55%
We then facilitate these meetings for you.
1680
of suppliers
From 2014 to 2016, we have spending
INCREASE IN
time in front
experienced a staggering EXHIBITOR
Meet the
MEETINGS of key buyers
Buyer
123% increase SINCE 2012
meetings
from across
the globe
in Civil Delegation We have multiple meeting rooms and facilities
participation including on-floor seminar theatres, alongside
dedicated conference and seminar areas.
We can help you satisfy all your meeting and
networking requirements, enabling you to
harness every opportunity at FIA.
farnboroughairshow.com/trade /FarnboroughAirshow @FIAFarnborough 9
Top 10
1
MEET THE INDUSTRY
reasons to
FACE-TO-FACE
With key organisations and global
influencers all under one roof, FIA
provides plenty of opportunities to meet
attend
the industry face-to-face. From the
unique ‘Meet The Buyer’ programme to
conferences, FIA is where you will forge
valuable business connections.
FIA 2018
3
UNRIVALLED
DELEGATIONS
PROGRAMME
FIA provides a comprehensive Civil and
Military Delegations Programme that
allows our exhibitors to engage with key
decision makers and influencers.
2 4
OUTSTANDING AN INTERNATIONAL
NETWORKING SHOP WINDOW
PROGRAMME FIA welcomed exhibitors and visitors
Our Welcome Reception brings over 1,000 from 76 countries in 2016, including 23
industry professionals and VIPs together International Pavilions, which provided
for the leading networking event of the an exciting opportunity for organisations
show, complete with keynote speeches of all sizes from across the globe to
from government and trade. participate in the show and secure new
export sales.
10 16 - 22 July 20185 9
INNOVATIVE EXHIBITION FUTURES DAY
SHOWCASES Futures Day is our STEM (science,
With networking at the heart of what technology, engineering and maths)
we do, FIA has developed more features, outreach programme, designed to inspire
including The Space and Innovation Zones, the next generation to enter a career
to allow visitors even greater networking in aviation. With talks and educational
opportunities in emerging sectors. activities, it is an ideal opportunity for
exhibitors to engage with the future
aerospace generation.
6
SHOWCASING
UK BUSINESS
FIA 2018 will be pivotal for our parent
company, ADS in encouraging UK
businesses to exploit opportunities and
maintain the UK aerospace industry’s
leading position on the global stage.
7 8 10
THE HOME OF AVIATION THE IDEAL LOCATION FLYING AND STATIC
AIRCRAFT SHOWS
Since the first powered flight in Britain, Located at the Farnborough Airport,
Farnborough itself represents a long which is close to London and steeped Farnborough’s unique setting provides
history rich in pioneering heritage; in pioneering aviation history, FIA is a natural arena to showcase the
where visionaries meet cutting edge continuously evolving and in 2018 will capabilities of military and commercial
innovation. open the doors of its new iconic Hall 1 aircraft. It is therefore no surprise that
exhibition and conference centre. so many of aviation’s biggest names
have chosen FIA to debut their latest
innovations to its captive audience.
farnboroughairshow.com/trade /FarnboroughAirshow @FIAFarnborough 11Show features
In 2016 we welcomed over 1,500 exhibitors to FIA; each with their own specific needs and objectives to meet.
We’ve become experts at helping businesses maximise their show experience and our dedicated Sales Team
work with diligence and care to assist everyone in meeting and exceeding their expectations.
DELEGATIONS FLYING/STATIC DISPLAY INTERACTIVE PRODUCT
SHOWCASE & SPOTLIGHT
All exhibitors, including SMEs, can FIA provides companies with unique EXHIBITORS
take advantage of the comprehensive opportunities to showcase their aircraft.
International Civil and Military Delegations Take to the skies as part of the flying display We are pleased to announce the introduction
Programme, which has rapidly grown since its which takes place each afternoon, or let of our Interactive Product Showcase at
inception in 2012. visitors see your aircraft up close at the FIA 2018. The Showcase has been designed to
static aircraft park. provide companies with maximum exposure
Personal introductions to key decision makers of their products using a fully immersive
and influencers, not generally accessible to To find out more about participating in experience from within the exhibition halls.
the open market, are facilitated putting you the static or flying displays, please contact
directly in front of the right people. flightops@farnborough.com Here at FIA we pride ourselves on
championing the pioneers of emerging
innovations. If your company is planning
MEET THE BUYER CARGO VILLAGE on debuting any revolutionary and ground- WELCOME RECEPTION
breaking technologies at the show, speak to
This is one of the most popular features of Following the renewed growth that the air a member of the team about how we can The Welcome Reception offers further
the show, enabling suppliers to meet face- cargo sector has witnessed in recent years, make you one of our Spotlight Exhibitors. exceptional networking opportunities
to-face with global decision making buyers; the Cargo Village was introduced at FIA16 for more than 1,200 fellow industry
appointments they may otherwise not have to great success. Set to return to FIA18 to To find out more about the Interactive professionals, government officials
had the opportunity to make. showcase this exciting sector, the Cargo Product Showcase or Spotlight Exhibitors, and international delegations. This
Village at FIA provides a dedicated static please contact Simon Ford: prestigious reception provides an ideal
display area to carry out demonstrations and simon.ford@farnborough.com setting to informally meet with key
showcase capabilities. decision makers, make referrals and
exchange business leads at the very
start of the busy Farnborough week.
12 16 - 22 July 2018FINN SOCIAL MEDIA
‘Where Ideas Take Flight’ With an ever-discerning global audience,
FINN (Farnborough International News FIA reaches out to its growing 70,000
Network) is the new digital content hub for followers with up to the minute Tweets,
the global aviation community launching Facebook and YouTube posts. Here we
in May 2017. share the latest show news and give our
exhibitors and the aviation industry a
FINN will be producing FINN Live at FIA18, voice and platform to share their latest
providing a dynamic mixture of video interviews, updates. Use the hashtag #FIA18 to join
analysis and opinion from aerospace industry the conversation.
leaders and innovators across the onsite screen
network and digital channels at the Airshow.
EVENTS DIARY
As part of this, we will be hosting the ‘FINN
Sessions’, which will provide a forum to share The Media Centre is the hub for the
and discuss the major topics and trends thousands of national and international
affecting the aerospace industry today and journalists that attend FIA. It is at this
in the future. epicentre that the diary of press conferences
and events is managed, on behalf of our
The aerospace industry is continually evolving as exhibitors. All details provided to the Media
the sector responds to changing demands. From Centre can be shared, far and wide, by
unmanned systems, additive manufacturing our FIA Communications Team, giving you
or clean technologies, the FINN Sessions another excellent opportunity to get your
will feature thought-provoking talks, panel news out to those that really matter.
discussions, seminars and key note speakers
to educate, challenge current perceptions and
provide ideas for the future. CONFERENCES &
WORKSHOPS
The Innovation Theatre in Hall 3 will focus on
new technologies and innovations in flight while Located in the new Hall 1, the Media Centre
the Insight Theatre in Hall 4 will look at major comprises a number of conference rooms
topics affecting the aerospace agenda today, with seating for up to 180 people. With full
such as the future of super-sonic travel and space AV capabilities and on-site support, the
tourism to new markets and growth strategies. rooms can host your press conferences,
company announcements, seminars or
Furthermore, some of the seminars will be workshops. The FIA Comms teams will
CPD accredited giving attendees a valuable assist you with your room requirements,
opportunity to enhance your personal skills and catering and promote your event
proficiency and furthering your career. though its events diary.Exhibiting options
SHELL SCHEME STANDS SPACE ONLY
A cost-effective, off-the-shelf Make a splash with a high
exhibiting solution. impact, bespoke self-build stand.
Great for: SMEs, first time exhibitors, Great for: National Pavilions, product
international exhibitors or those wishing to showcases, stands with integrated meeting
take a smaller stand. rooms or on-stand hospitality.
• Available in 9, 12, 15 • Customisable • Build your own • Option to add
or 18sqm sizes with graphics bespoke stand additional
using your upper level
• ‘Premium’ package • ‘First Time
own dedicated
with furniture Exhibitor’ package • Min. requirement
contractor
included available available of 48sqm
From £4,273 From £311 per sq m
14 16 - 22 July 2018OUTDOOR EXHIBITION SPACE CHALETS
Create your own exhibit outside Enjoy unrivalled views of the
of the halls. flying display in your own private
Great for: Larger exhibits, outdoor hospitality environment.
equipment, bespoke feature areas. Great for: Hosting clients in an exclusive,
VIP environment, viewing the flying display.
• Option to supply • Min. requirement • All chalets include • Single or double
your own building of 15sqm a private balcony storey units
available
From £136 per sq m From £36,729 per unit
farnboroughairshow.com/trade /FarnboroughAirshow @FIAFarnborough 15Sponsorship
and Advertising
As the largest meeting of key industry professionals in the
aviation calendar, FIA has developed a packed portfolio of
unique sponsorship and advertising prospects to enhance
your time at the world’s premier airshow.
Choose from a range of opportunities Maximise the impact of your presence
including trade gate and entrance branding, at the show by selecting a sponsorship
café sponsorship, on-site guerrilla marketing offering from one or more of the following
or strategic and dynamic website to reach categories:
your target audience before they even step
on site. • Brand Enhancement
• Networking & Hospitality
We can also help you design your own
bespoke packages; tailor-made to suit your • Thought Leadership
requirements, whether you’re looking to raise
• VIP
brand awareness, motivate and engage
with key stakeholders or reinforce brand • Billboard & Digital Advertising
positioning. Speak to the team to explore
all the options available and let us help you To find out more, contact
capitalise on every opportunity.
Lara Day
Sponsorship Sales Manager
Lara.Day@farnborough.com
+44 (0) 1252 532 854
16 16 - 22 July 2018Meet the team Sponsorship
team
Our team is highly
specialised within the
aviation industry,
developing exceptional
relationships with our
clients over the years. We Amanda Stainer Simon Ford Kelly Semple Lara Day
Commercial Head of Sales Sales Sponsorship
can tailor your package Director & Sponsorship Manager Sales Manager
based on your business
needs and will work with
you every step of the way.
We work openly and collaboratively and
foster a ‘can do’ approach with a bias
towards saying ‘yes’. We take immense
pride in delivering you only the very best. Joe Muir Helen Watt Jenny Du Victoria Roberts
International Business Exhibition China Commercial Sponsorship &
We’re a spirited business and our limitless Development Manager Sales Assistant Manager Advertising Executive
energy and perseverance is second to
none. Our team brings people from across
the globe to the home of aviation, where
business gets done and relationships are International Representatives
fostered for life.
Russia: Germany: Ukraine: India: Luxembourg:
Alex Velovich Kristian Schischke Igor Dumkin Cdr. AJB Singh I.N.(Retd) Sibylle Courtois
Tel: +7 910 400 0225 Tel: +49 30 61 78 43 0 Tel: +33 6 95 91 08 08 Tel: +91 160 2286 704 Tel: +33 1 56 95 17 36
a.velovich@gmail.com ks@ecm-berlin.de igor.dumkin@mail.ru ajbsingh1@gmail.com sibylle.courtois@otsa.net
18 16 - 22 July 2018National Pavilion “Well organised and laid out, as always – and
Organisers even the extreme weather couldn’t spoil it.”
By taking a stand within your
country’s pavilion, you’ll have
access to a host of facilities “Essential for global business liaison.”
and services from your pavilion
organiser. 23 national group
stands participated at the
“Ideal place to “Great
Farnborough International network and see opportunity for
Airshow 2016 representing a
total of 729 companies. new products.” networking.”
“Best opportunity to meet the
Visit our website for a
complete list of our National
industry in a single place.”
Pavilion organisers.
“Very professional “Comprehensive displays
environment ranging from SMEs
with flourishing to OEMs with neat
opportunities facilities for discussion
for business.” and viewings.”
“Best venue for meeting large numbers of
industry professionals in a short time.”
“The FIA team does a tremendous job
of executing such a complex event. We
particularly appreciate the flexibility they
exercise when it comes to meeting our
particular requirements. It’s a first-rate
team delivering a first-rate affair.”Farnborough International Limited ShowCentre, ETPS Road, Farnborough, Hampshire GU14 6FD United Kingdom Tel +44 (0) 1252 532 800 email exhibit@farnborough.com farnboroughairshow.com/trade /FarnboroughAirshow @FIAFarnborough
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