Western Bay of Plenty Tourism and Visitors Trust - Statement of Intent

 
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Western Bay of Plenty Tourism and Visitors Trust - Statement of Intent
Western Bay of Plenty
Tourism and Visitors
       Trust

   Statement of Intent

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Western Bay of Plenty Tourism and Visitors Trust - Statement of Intent
Western Bay of Plenty Tourism
                   and Visitors Trust

          STATEMENT OF INTENT FOR 2014/15 FINANCIAL YEAR

1.    Introduction
      The Western Bay of Plenty Tourism and Visitors Trust is incorporated
      under the Charitable Trusts Act (1957), and is a not for profit entity
      established to promote the Western Bay of Plenty region as a visitor and
      tourist destination.

      Abbreviations used:
      Western Bay of Plenty Tourism and Visitors Trust          “TBoP”
      Tauranga City Council                                     “TCC”
      Western Bay of Plenty District Council                   “WBOP DC”
      Tauranga City Council and
      Western Bay of Plenty District Councils                  “the Councils”
      Western Bay of Plenty sub-region                         “the region”
      Council Controlled Organisation                          “CCO”
      Statement of Intent                                      “SOI”

2.    Principle and Specific Objectives
2.1   Principle Objective

      The principle objective of TBoP is to actively contribute to the achievement
      of the vision through development of the Western Bay of Plenty as a
      leading domestic and international tourism destination.

      The vision for the region is to be:

             A destination that has a vibrant, sustainable tourism offering.
             One of the top five tourism destinations in New Zealand (as
              defined and measured by visitor spend) by 2025.

      (Vision to be aligned as appropriate with new council’s vision – TBC)

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Western Bay of Plenty Tourism and Visitors Trust - Statement of Intent
2.2    Specific Objectives of Tourism Bay of Plenty

To increase visitation to the region, the following focus areas broadly define the
priorities for TBoP:

1. Destination Marketing: Further develop the international and domestic
   tourism market and increase visitor numbers to the region and visitor spend.
   Strengthen the region’s brand and compete on our unique offerings.

2. Destination Management: Grow the capability of the tourism industry in a
   sustainable way. Implement the TBoP strategic plan, manage human and
   financial resources and act in accordance with Council code of conduct.
   Manage the i-SITE on behalf of TCC.

3. Destination Development: Increase the region’s tourism infrastructure and
   resources; contribute to the regions event strategy, help develop new tourism
   product and assist the ‘export ready’ development of existing product.

4. Destination Leadership: Provide leadership for Tourism as a major
   contributor to regional economy. Encourage collaboration and partnerships
   between council, economic development agencies, tourism operators, other
   regions and other stakeholders to gain alignment and commitment to our
   vision.

3.     Governance
       TBoP is a Council Controlled Organisation of the Tauranga City and
       Western Bay District Councils.

3.1    The role of the Board of TBoP

       The Board of trustees are responsible for setting the strategic direction of
       TBoP, approving the SOI, the Annual Business Plan and the Annual
       Budget.

       The trustees delegate the day-to-day operation of TBoP to the General
       Manager of TBoP who reports regularly to the Board.

3.2    Board of Trustee Skills, Knowledge and Experience

       Within the composition of the Board there are members who have the
       following skills, experience and knowledge:

          Business and management (including financial management)
          Linkages with and knowledge of the tourism market and tourism
           product in the Bay of Plenty.
          An interest in and knowledge of the tourism industry and environment
           in New Zealand
          Linkages with and understanding of Tauranga business community and
           key agencies.
          Understanding of the cultural history of the region.
          Linkages with and understanding of Tauranga Moana Tangata Whenua

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3.3   The Role of the TCC & WBOP DC

      The TCC and WBOP DC are partners of TBoP, providing:

            Representation on the appointment panel selecting TBoP’s Board
             of Trustees.
            Financial support on behalf of the residents of the region in the
             form of an annual grant towards operational funding, and; a
             monitoring role receiving and reviewing performance.

4.    Deliverables specific to TCC & WBOP DC

4.1   Statement of Intent (SOI)

      The Statement of Intent for the ensuing financial year will be provided by
      TBoP to the Councils by 1 March each year.

      The 12 month business plan will be submitted with detailed budgets by
      April annually.

4.2   Planning

      4.2.1 10 Year Strategic Plan

      Prepare a ten yearly Strategic Plan, with interim reviews, which identifies:

            The objectives and outcomes proposed for the operation of TBoP
             in the following ten years.
            The nature and scope of the activities to be undertaken to achieve
             the proposed objectives and outcomes and the critical success
             factors that may influence these.
            Longer term issues together with associated funding challenges
             and solutions
            Such other matters as agreed to between the Council and the
             Trustees.

      The current 10 year “Smart Tourism” strategy is due for review in 2014.
      TBoP will ensure this strategy is updated to reflect the current regional

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vision, considers market dynamics and positions the region for future
      growth, based on achievable long term strategies.

      4.2.2 3 Year Plan

      Prepare and annually update a three year Business Plan which is
      consistent with the Strategic Plan and identifies:

             Indicative rolling three year forecast of financial performance and
              position, separately identifying any significant intended
              expenditure.
             Any likely requests for increased levels of funding from Council.
             Key action or initiatives to deliver on the objectives of TBoP.
             Upcoming challenges, risk and opportunities for TBoP.

4.3   Reporting

             To keep the Councils informed of matters of substance affecting
              the trust.
             To produce half yearly and annual reports to the Councils on both
              financial and non-financial performance based on an annual
              balance of 30 June.
             To appraise the performance of the Board of Trustees at least
              annually.
             To ensure there are no surprises for the Councils.

      4.3.1    Half Yearly Report

               Within six weeks after the end of the first half of each financial year,
               the Trustees shall deliver to the Councils an unaudited report
               containing the following information in respect of the half year
               under review:

              a. Statement of Financial Performance (income statement)
                 disclosing revenue and expenditure and comparative prior
                 period and budget figures
              b. Statement of Financial Position (balance sheet);
              c. Progress towards Non-Financial Performance Targets;
              d. A commentary on the results for the first six months, together
                 with a report on the outlook for the second six months with
                 reference to any significant factors that are likely to have an
                 effect on TBoP’s performance, including an estimate of the
                 financial result for the year based on that outlook.

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4.3.2    Annual Report

        Within one month after the end of each financial year, the Trustees
        shall deliver to the Councils a draft annual report, and within two
        months after the end of each financial year audited financial
        statements (subject to audit delivery) in respect of that financial
        year, containing the following information:

a. Audited financial statements for that financial year; and
b. The Auditor’s report on
                  i. those financial statements; and
                  ii. the performance targets and other measures by
                       which performance has been judged in relation to
                       the objectives
c. The audited financial statements shall consist of:
                  i. Statement of Financial Position; and
                  ii. An overall operating statement; and
                  iii. One operating statement in respect of each
                       significant activity; and
                  iv. Statement of Performance against Financial and
                       Non-Financial Performance Targets
                  v. Such other statements as may be necessary to fairly
                       reflect the financial position of TBoP and its
                       subsidiaries, the resources available to TBoP and its
                       subsidiaries and the financial results of the
                       operations of TBoP and its subsidiaries.

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5.   Scope of Activity & Performance Framework
     The activity described below applies to the area covered by the Bay of Plenty Regional Tourism Organisation as recognised by
     Statistics New Zealand and covering the rateable areas of TCC and WBDC.

Strategy                        Deliverable                            2014/15                                   2015/16                          2016/17

1. Destination Marketing         Identification of opportunities to           Increase international visitors      Increase international          Increase international
                                                                               by 2% from the Dec 2013 base          visitors by 2% from the          visitors by 2% from the
Develop the International and    leverage the Tourism New Zealand                                                    December 2014 base
                                                                               of 252,483 international                                               December 2015 base
                                 (TNZ) brand to market the Bay of              visitors.                             of international visitors.       of international visitors.
Domestic market and increase     Plenty brand into International                                                 
                                                                              Increase international visitors       Increase international          Increase international
visitor numbers and spend.       markets.                                      spend by 2% from $90M to              visitors spend by 1%             visitors spend by 1%
Strengthen the region’s brand                                                  $91.8M to Dec 2014.                   from the 2014 base of
                                                                                                                     international spend.
                                                                                                                                                      from the 2015 base of
                                                                                                                                                      international spend.
and compete on our unique
offerings.

                                 Collaborate with regional marketing          Presence at 2 International in       Presence at 2                   Presence at 2
                                                                               market activities in key target       International in market          International in market

                                                                                                                                                                                   International Marketing
                                 networks to increase marketing
                                                                               markets of Australia, China,          activities in key target         activities in key target
                                 leverage into key international               India, UK & Europe.                   markets of Australia,            markets of Australia,
                                 markets eg: Explore Central North            Attend 6 ECNI meetings p.a.           China, India, UK &               China, India, UK &
                                 Island, RTONZ, Kiwilink,                     Attend 4 RTONZ meetings.              Europe.                          Europe.
                                                                              Min. 4 x operators participate       Attend 6 ECNI                   Attend 6 ECNI
                                                                               at TRENZ.                             meetings p.a.                    meetings p.a.
                                                                              Min. 2 x pre or post event           Attend 4 RTONZ                  Attend 4 RTONZ
                                                                               famil’s.                              meetings.                        meetings.
                                 Profile Bay of Plenty at TRENZ                                                     Min. 4 x operators              Min. 4 x operators
                                                                                                                     participate at TRENZ.            participate at TRENZ.
                                 (Tourism Rendezvous New Zealand)                                                   Min. 3 x pre or post            Min. 4 x pre or post
                                 and other key TNZ events.                                                           event famil’s.                   event famil’s.

                                 Investigate the formation of an IMA          IMA status achieved with TNZ.        4 x IMA meetings p.a.           4 x IMA meetings p.a.
                                 (International Marketing Alliance)           4 x IMA meetings p.a.                4 x IBO meetings/               4 x IBO meetings/
                                                                              4 x IBO meetings/ contacts per        contacts per annum.              contacts per annum.
                                 and engage IBO’s (Inbound                     annum.
                                 Operators) on local product tours/
                                 offerings.

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Deliverable                               2014/15                              2015/16                             2016/17

Market the coastal Bay of Plenty             Increase domestic                   Increase domestic                  Status Quo unless
domestically by promoting the                 visitors by 2% from Dec              visitors by 1% from Dec             funding available for
                                              2013 base of 797,300.                2014 base.                          domestic marketing
unique qualities and key assets of           Increase domestic                   Increase domestic                   activity.
the Region under the “Plenty for              visitors spend by 2%                 visitors spend by 2%               Maintain domestic visitors
Everyone” marketing campaign.                 (from Dec 2013 base of               (from Dec 2014 base)                to Dec 14 base.
                                              $430M.                              Increase length of stay            Increase length of stay
                                             Increase length of stay              from current level to 2.7           from current level to 2.9
                                              from current level of 2.51           nights.                             nights.
                                              nights to 2.6.                      Website traffic to                 Website traffic to
                                             Website traffic to                   www.bayofplentynz.com               www.bayofplentynz.com
                                              www.bayofplentynz.com                increase by 10% to Dec              increase by 10% to Dec
                                              increase by 10% to Dec               2015.                               2016.
                                              2014.

                                                                                                             

                                                                                                                                                    Domestic Marketing
Plan and execute seasonal domestic            Increase referrals to                Increase referrals to               Status Quo unless
campaigns linked with package                 participating operators              participating operators             funding available for
                                              from                                 from                                domestic marketing
offerings to promote tourism                  www.bayofplentynz.com.               www.bayofplentynz.com.              activity.
operators and where appropriate              APR Research Services                TBC Target
flagship events, across the region.           (APR) Activity Monitor              APR Research Services
                                              growth equal to or                   Activity Monitor growth
                                              exceeds Commercial                   equal to or exceeds CAM
                                              Accommodation Monitor                growth.
                                              (CAM) growth.

Sustained PR activity in local,              4 x domestic famils                 4 x domestic famils                4 x domestic famils
domestic and international media.             hosted in region.                    hosted in region.                   hosted in region.
                                             10 x press releases per             10 x press releases per            10 x press releases per
Host media and trade                          annum.                               annum.                              annum.
familiarisations to increase out of          8 published articles per            8 published articles per           8 published articles per
region awareness with travel trade            annum.                               annum.                              annum.
and consumers.                               Target key domestic                 Target key domestic                Target key domestic
                                              audiences of Auckland &              audiences of Auckland &             audiences of Auckland &
                                              Hamilton.                            Hamilton.                           Hamilton.

Utilise on-line, social media and             Increase no. of trade               Increase no. of trade              Increase no. of trade
direct marketing capabilities to               listing on TBoP website              listing on TBoP website             listing on TBoP website
                                               to 600 (from 559).                   to 625.                             to 650.
promote coastal Bay of Plenty to              Build a responsive                  Implement new
select target markets and increase             website for use with                 responsive website.
revenues through direct on-line                mobile devices.
bookings.

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Deliverable                                   2014/15                              2015/16                           2016/17

Develop a trade marketing                        Host 4 industry forums             Host 4 industry forums           Host 4 industry forums
programme to Tourism industry                     and cluster meetings.               and cluster meetings.             and cluster meetings.
                                                 Increase no. of paid               Increase no. of paid             Increase no. of paid
operators which builds value in the               listings on                         listings on                       listings on
TBoP brand and usage by industry.                 www.bayofplentynz.com               www.bayofplentynz.com             www.bayofplentynz.com
Provide pre-packaged promotional                  from 89 – 100.                      to 115.                           to 125.
opportunities for operators to
participate in, promoting their
business.
Market to TBoP residents to                      Annual “Mates Rates”             Annual “Mates Rates”             Annual “Mates Rates”
increase local community knowledge                campaign.                         campaign.                         campaign.
                                                 Participation of at least        Participation of at least        Participation of at least
and increase their referral of tourism            20 operators (in line with        20 operators (in line with        20 operators (in line with
offerings to VFR’s (Visiting Friends &            2012 and 13 campaigns)            2012 and 13 campaigns)            2012 and 13 campaigns)
Relatives)                                       Website traffic increase         Website traffic increase         Website traffic increase
                                                  greater than previous             greater than previous             greater than previous
                                                  year.                             year.                             year.
                                                 Local’s participation            Local’s participation            Local’s participation
                                                  measured by APR                   measured by APR                   measured by APR
                                                  monitor.                          monitor.                          monitor.
Develop and maintain destination                 Distribution through           Distribution through selected     Distribution through selected
                                                  selected high value            high value circuits as            high value circuits as
brochures and collateral to promote                                              measured by merchandising         measured by merchandising
                                                  circuits as measured by
the region and specific attractions               merchandising report.            report. (Covering                 report. (Covering
and facilitate the provision of readily           (Covering neighbouring           neighbouring regions of           neighbouring regions of
accessible tourism information.                   regions of                       Akld,Coro,Rot,BOP,Wai,HB).        Akld,Coro,Rot,BOP,Wai,HB).
                                                  Akld,Coro,Rot,BOP,Wai,
                                                  HB).

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Strategy                       Deliverable                                    2014/15                          2015/16                          2016/17

2. Destination Management       Implement the TBoP strategic plan with a         1 year, 3 year and 10           1 year, 3 year and 10           1 year, 3 year and 10
                                10 years, 3 year and 1 year operational           year strategic plans.            year strategic plans.            year strategic plans.
Grow the capability of the                                                       6 month and 12 month            6 month and 12 month            6 month and 12 month
                                view of sustainable growth. Review and
tourism industry in a           report on these plans at 6 month and 12
                                                                                  reporting in line with the       reporting in line with the       reporting in line with the
                                                                                  Councils reporting               Councils reporting               Councils reporting
sustainable way. Implement      month intervals.                                  deadlines.                       deadlines.                       deadlines.
the TBoP strategic plan;
manage human and financial      Continued implementation of the
resources and act in            SmartTourism strategy and actions.
accordance with Council code
of conduct. Manage the i-       Participate in Council’s 2015/25 Ten Year
                                Plan process.
SITE on behalf of TCC.                                                                                                                        

                                                                                                                                                                                 Operational Management
                                Prudent financial management of TBoP, i-          Profit & Loss in line            Profit & Loss in line            Profit & Loss in line
                                SITE with expenses managed in line with           with budget.                     with budget.                     with budget.
                                                                                 6 month and 12 month            6 month and 12 month            6 month and 12 month
                                budget and income at or above forecast            report.                          report.                          report.
                                budget. Continued pursuit of operational         Complete in line with           Complete in line with           Complete in line with
                                efficiencies and alternate income streams         TCC reporting                    TCC reporting                    TCC reporting
                                to supplement current funding.                    deadlines.                       deadlines.                       deadlines.

                                Retain a high performing, skilled team with      Decreased human                 Decreased human                 Decreased human
                                high levels of employee satisfaction and          resource and                     resource and                     resource and
                                                                                  recruitment costs due            recruitment costs due            recruitment costs due
                                productivity.                                     to staff retention.              to staff retention.              to staff retention.
                                                                                 Completion of annual            Completion of annual            Completion of annual
                                                                                  individual performance           individual performance           individual performance
                                                                                  and development                  and development                  and development
                                                                                  plans.                           plans.                           plans.
                                                                                 Annual team building/           Annual team building/           Annual team building/
                                                                                  team training activity.          team training activity.          team training activity.
                                Act as a responsible corporate citizen,          Adherence to Code of            Adherence to Code of            Adherence to Code of
                                complying with the Councils CCO code of           Conduct.                         Conduct.                         Conduct.
                                                                                 Policies up-to-date and         Policies up-to-date and         Policies up-to-date and
                                conduct and with policies and practices           communicated to staff,           communicated to staff,           communicated to staff,
                                that promote a non-discriminatory, equal          1 per policy per weekly          1 per policy per weekly          1 per policy per weekly
                                opportunity and safe workplace.                   team meeting.                    team meeting.                    team meeting.

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Effective management of i-SITE visitor           Profit & Loss                 Profit & Loss                 Profit & Loss
centres. Reduce running costs and                 achievement of Budget.         achievement of Budget.         achievement of Budget.
                                                 Continued i-SITE              Continued i-SITE              Continued i-SITE
increase revenue of i-SITE visitor centre.        membership.                    membership.                    membership.
Provision of efficient reservation               Maintain sales of tours,      Maintain sales of tours,      Maintain sales of tours,
management, comprehensive product                 activities and                 activities and                 activities and
advice and information and outstanding            accommodation in               accommodation in               accommodation in
                                                  TBoP.                          TBoP.                          TBoP.
customer service.                                Maintain retail sales at      Maintain retail sales at      Maintain retail sales at
VIC = Visitor Information Centre.                 current levels.                current levels.                current levels.
                                                 Maintain Qualmark             Maintain Qualmark             Maintain Qualmark
                                                  rating of 89% at               rating of 89% at               rating of 89% at
                                                  Tauranga VIC.                  Tauranga VIC.                  Tauranga VIC.
                                                 Staff retention of 90%.       Staff retention of 90%.       Staff retention of 90%.

                                                                                                                                           VIC
                                                 Conduct ongoing               Conduct ongoing               Conduct ongoing
                                                  Customer satisfaction          Customer satisfaction          Customer satisfaction
                                                  survey’s in-store.             survey’s in-store.             survey’s in-store.
                                                 48hr SLA response to          48hr SLA response to          48hr SLA response to
                                                  enquiries.                     enquiries.                     enquiries.

Complete review of the i-SITE operation to       Options presented to          Implement approved
investigate the best model of service             TCC by calendar year           plan.
                                                  end.
delivery and review national and
international best practice.

Establish operational excellence at the i-       Positive operational          Positive operational          Positive operational
PORT, strive for cost break-even and              P&L.                           P&L.                           P&L.
                                                 Customer satisfaction         Customer satisfaction         Customer satisfaction
continue to be leading example to other           amongst top 3 NZ Ports         amongst top 3 NZ Ports         amongst top 3 NZ Ports

                                                                                                                                           i-PORT Management
Ports.                                            as measured by                 as measured by                 as measured by
                                                  shipping companies.            shipping companies.            shipping companies.
                                                  (currently 9.15/ 10, 3rd
                                                  highest for 12/13
                                                  season).

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Strategy                         Deliverable                                    2014/15                         2015/16                            2016/17

Destination Development           Support the relevant subregional Events          Aligned to visitor nights       More specific targets              More specific targets
                                                                                    and spend targets.              created from TCC Strategy          created from TCC Strategy
Increase the region’s tourism     Strategy to support and promote flagship
                                                                                   Timing dependent on             document.                          document.
                                  events that increase visitors and spend.
infrastructure and resources;     Produce and implement an events
                                                                                    TCC Strategy timing.

                                                                                                                                                                                      Events & NPD Development
contribute to the subregions      marketing and promotion strategy for major
event strategy, help develop      events.
new tourism product and assist    Encourage the investment in new tourism          Assist with new                   Assist with new                   Assist with new
                                                                                    business development               business development               business development
the ‘export ready’ development    product and infrastructure needed for
                                                                                    opportunities as they              opportunities as they              opportunities as they
of existing product.              sustainable, 365 day tourism industry.            arise.                             arise.                             arise.
                                  Development of existing product and              2 export ready training           2 export ready training           2 export ready training
                                  existing businesses through development           sessions with operators            sessions with operators            sessions with operators
                                  planning and export ready training and           Maintain 100 operators            Maintain 100 operators            Maintain 100 operators
                                                                                    with Qualmark                      with Qualmark                      with Qualmark
                                  achievement of Qualmark status.                   accreditation.                     accreditation.                     accreditation.

                                  Work with local Iwi to identify and promote      As opportunities arise.             As opportunities arise.           As opportunities arise.
                                  tourism experiences that feature Maori           Minimum of 4 culturally         Minimum of 4 culturally            Minimum of 4 culturally
                                                                                    based engagements               based engagements with             based engagements with
                                  culture and assist in the product                 with Iwi.                       Iwi.                               Iwi.
                                  development of indigenous cultural
                                  experiences.
                                  Participate actively in the Central North        Contribute funding to             Contribute funding to             Contribute funding to
                                  Island Cycling and Mountain Biking                CMBTMN.                            CMBTMN.                            CMBTMN.
                                                                                   Work with TCC &                   Work with TCC &                   Work with TCC &
                                  Tourism marketing network and encourage           WBDC on cycleway                   WBDC on cycleway                   WBDC on cycleway
                                  development of extended urban and                 development                        development                        development
                                  regional cycle ways.                              opportunities.                     opportunities.                     opportunities.
                                                                                   Promote regional                  Promote regional                  Promote regional
                                                                                    cycleway assets.                   cycleway assets.                   cycleway assets.
                                                                                                                                                 

                                                                                                                                                                                      Conference & Incentives
                                  Maintain a conference bureau presence to          24 hr response to                  24 hr response to                  24 hr response to
                                  target conference business in the region,         conference enquiries.              conference enquiries.              conference enquiries.
                                                                                   Attend Convene trade              Attend Convene trade              Attend Convene trade
                                  target growth in this sector once a Hotel         show (min)                         show (min)                         show (min)
                                  development is confirmed.                        4 x Famils.                       4 x Famils.                       4 x Famils.
                                                                                   6 x business                      6 x business                      6 x business
                                                                                    development Sales                  development Sales                  development Sales
                                                                                    Calls.                             Calls.                             Calls.
                                                                                   Maintain current levels           Maintain current levels           Maintain current levels
                                                                                    as measured in                     as measured in                     as measured in
                                                                                    Conference Activity                Conference Activity                Conference Activity
                                                                                    Survey (CAS).                      Survey (CAS).                      Survey (CAS).

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Continue to champion the development of        Benchmark to CAS             Benchmark to CAS             Benchmark to CAS
new conference and events facilities to         (Conference Activity          (Conference Activity          (Conference Activity
                                                Survey)                       Survey)                       Survey)
allow the subregion to compete for larger
national conferences and events.
Increase the volume and value of Cruise        2% increase in cruise        2% increase in cruise        4% increase in cruise
business in the region through                  ship passenger and            ship passenger and            ship passenger and
                                                crew capacity from            crew capacity to 223k.        crew capacity to232K.
development of the Cruise ship market.          213k to219k.(info             (Port of Tauranga PAX         (Port of Tauranga PAX
Target cruise ship lines to increase            source Cruise NZ ship         capability report)            capability report)
stopovers and create sustainable                season ship capacity
partnerships.                                   record)                      Retain spot in top 3         Retain spot in top 3
                                                                              Port call in NZ               Port call in NZ
                                               Retain spot in top 3          (Currently 3rd for            (Currently 3rd for
                                                Port call in NZ               2012/13 season.               2012/13 season.
                                                (Currently 3rd for            Measure Princess              Measure Princess
                                                2012/13 season.               Cruise lines)                 Cruise lines)
                                                Measure Princess
                                                Cruise lines)

Collaborate with the Cruise industry (in       Show increased               Show increased               Show increased
bound tour operators, cruise companies,         passenger movements           passenger movements           passenger movements

                                                                                                                                      Cruise
                                                and positive key              and positive key              and positive key
local operators and Port of Tauranga for        statistics from Port          statistics from Port          statistics from Port
shore-based cruise operations that              passenger movement            passenger movement            passenger movement
maximises visitor experience and                monitor. (Reliant on          monitor. (Reliant on          monitor. (Reliant on
increases income from sale of regional          supply from Cruise            supply from Cruise            supply from Cruise
                                                companies).                   companies).                   companies).
activities and retail.
                                               50% of cruise visitors       50% of cruise visitors       50% of cruise visitors
                                                stay in the Region. (As       stay in the Region. (As       stay in the Region. (As
                                                calculated from               calculated from               calculated from
                                                revenue and voucher           revenue and voucher           revenue and voucher
                                                sales records).               sales records).               sales records).

                                       13
Strategy                         Deliverable                                   2014/15                         2015/16                         2016/17

Destination Leadership            Collaborative destination management and        Maintain 4 Operator            Maintain 4 Operator            Maintain 4 Operator
                                  integration across stakeholders and              Forums (1 per quarter)          Forums (1 per quarter)          Forums (1 per quarter)
Provide leadership for                                                            Monthly newsletters to         Monthly newsletters to         Monthly newsletters to
                                  through operator networks to ensure all
Tourism as a major                stakeholders are engaged and aware of
                                                                                   stakeholders and                stakeholders and                stakeholders and
                                                                                   tourism operator                tourism operator                tourism operator
contributor to regional           TBoP activities.                                 database.                       database.                       database.
economy. Encourage
collaboration and partnerships    Develop/ maintain strong partnerships with      Monthly meetings with          Monthly meetings with          Monthly meetings with
between council, economic         Central & local government, Iwi, Tourism         P1, TCC, WBDC,                  P1, TCC, Chamber of             P1, TCC, Chamber of
                                                                                   Chamber of Commerce             Commerce to pursue              Commerce to pursue
development agencies,             agencies, economic development agencies          to pursue                       developments.                   developments.
tourism operators, other          and the business community.                      developments.
regions and other                 Collaborate with sub-region community           Participation in industry      Participation in industry      Participation in industry
stakeholders to gain              groups eg: Waihi Beach, Katch KatiKati, Te       forums and networking           forums and networking           forums and networking
                                                                                   meetings.                       meetings.                       meetings.
alignment and commitment to       Puke EDG, Whakatane to assist with
our vision.                       stimulating economic activity through
                                  tourism.
                                  Collaborate with RTO’s both regionally and      Participate in Tourism         Participate in Tourism         Participate in Tourism
                                  nationally to gain improved reach and            export council.                 export council.                 export council.
                                                                                  Participate in ECNI,           Participate in ECNI,           Participate in ECNI,
                                  marketing efficiencies.                          Pacific Highway,                Pacific Highway,                Pacific Highway,
                                                                                   RTONZ etc                       RTONZ etc                       RTONZ etc
                                                                                  GM maintains North             GM maintains North             GM maintains North
                                                                                   Island Trustee for              Island Trustee for              Island Trustee for
                                                                                   RTONZ.                          RTONZ.                          RTONZ.
                                  Lead and facilitate a co-ordinated              Quarterly meetings with        Quarterly meetings with        Quarterly meetings with
                                  approach to tourism through tourism              TNZ and regional                TNZ and regional                TNZ and regional
                                                                                   RTO’s.                          RTO’s.                          RTO’s.
                                  operator networks, working jointly with         Regional Tourism               Regional Tourism               Regional Tourism
                                  agencies and supporting collaborative            Marketing network               Marketing network               Marketing network
                                  initiatives. Work with Regional Tourism          Cycle strategy                  Cycle strategy                  Cycle strategy
                                  organisations and National Tourism               collaboration.                  collaboration.                  collaboration.
                                  organisations.
                                  Implement a communications plan to              Monthly Newsletter             Monthly Newsletter             Monthly Newsletter
                                  ensure all key stakeholders are engaged in      Quarterly GM &                 Quarterly GM &                 Quarterly GM &
                                                                                   Governance to                   Governance to                   Governance to
                                  and aware of TBoP activities.                    Governance meetings             Governance meetings             Governance meetings
                                  Sister city relationships enhanced with a       1 x delegation visit per       1 x delegation visit per       1 x delegation visit per
                                  view to encouraging tourism related              2 years. Delegation to:         2 years.                        2 years.
                                                                                   China April 2014.
                                  initiatives.

                                                                          14
6.     Financial Performance Targets & Measures

         Gross revenue is consistent with the agreed budget
         Expenditure is managed within the agreed budget
         Working capital ratio of no less than 1 (excluding current portion of term
          debt)
         Equity to assets ratio is reported on
         No debt is to be raised to finance operating expenses.

7.    Accounting Policies

      Financial statements will be prepared in accordance with International
      Financial Reporting Standards (IFRS).

      7.1.1 Asset Management

             TBoP will prepare and implement Asset Management Plans for all
             assets.

      7.1.2 Ratio of Consolidated Funds
            If the Trust is wound up everything reverts to two councils (to be
            held in trust for similar purposes), TBoP intend to keep the equity
            ratio above .5:1. The ratio is calculated as: equity divided by total
            assets.

      7.1.3 Estimate of Commercial Value
            The Board estimate that the commercial value of the shareholders
            investment in TBoP is represented by the net assets of TBoP. This
            value is calculated from total assets less liabilities.

      7.1.4 Transactions Between Related Parties

             Transactions between the Councils and TBoP will be conducted on
             a wholly commercial basis.

     7.1.5   Distribution to Shareholders

             TBoP does not intend making any distribution of surplus or capital
             reserves to Council.

                                        15
8.    Funding Principles

      The parties recognise the following funding principles as being critical to
      the arrangement:

         Sustained private sector funding (both in cash and in kind) is a tangible
          and critical demonstration, both to the tourism business sector and to
          the ratepayer, of the fact that the role, contribution and partnership of
          Tourism Bay of Plenty is valued.
         The private/public sector co-funding model demonstrates to the
          community and to central government the existence of a partnership
          which is able to achieve sound economic outcomes.
         The private/public sector co-funding model is essential to maximise the
          potential for leveraging central government funding in the Western Bay
          of Plenty sub-region.

9.    Significant Decisions

      TBoP will not undertake any activity of a nature of scope not provided for
      in this SOI without prior approval of the Councils. In particular prior
      approval would be required for TBoP to:

          o   Form any subsidiary entity
          o   Purchase shares in any other entity
          o   Dispose of any significant assets eg: land or buildings
          o   Purchase any significant assets eg: land or buildings

10.   Compensation from Local Authority
      TCC and WBOP DC intends to purchase services from Tourism BOP
      over the long term and agrees to the level of funding on a rolling three
      year basis aligned to the three year Business Plan of Tourism BOP.

      The services for the next three years will be funded as per the table
      below.

        Funder               2014/15          2015/2016       2016/17
        TCC                  $825,613         $825,613*       $825,613*
        WBOP DC              $185,326         $185,326*       $185,326*
        Total                $1,010,939       $1,010,939*     $1,010,939*
      *plus inflation adjusted

      The payments will be made quarterly in advance on receipt of a GST
      invoice, with payments one and two each being 30% of the annual sum,
      and payments three and four each being 20% of the annual sum.

      Note: Tourism Bay Of Plenty has a separate contract for the delivery of i-
      SITE services with Tauranga City Council.

                                        16
I-site financials

        Funder               2014/15           2015/2016      2016/17
        TCC                  $291,107          $291,107*      $291,107*
      *plus inflation adjusted

      2014/15 figures are the same as 2013/14 with no increase for inflation.

11.   Termination

      If any party wishes to terminate this three year rolling arrangement due
      to non-performance or other substantive reason within the control of
      either of the parties:

      (a)    the party may give written notice to the other party specifying the
             issue and if possible requiring remedy within twenty-eight (28) days,
             and/or
      (b)    mediation is set to investigate any remedy of the issue,and/or
      (c)    if the issue is unable to be remedied to the party’s satisfaction, the
             party must give written notice of intention to terminate this
             arrangement from a date being not less than one year commencing
             the forthcoming 1 July. (That is, the party must have at least one
             full financial year notice commencing on 1 July and ending on 30
             June.

      Signed by

      ……………………………………….                          ………………………………..
      Chair of Tourism BOP                      General Manager Tourism BOP

      ……………………………………….                          ……………………….….
      Mayor Tauranga City Council               Chief Executive
                                                Tauranga City Council

      ……………………………………….                          ……………………….….
      Mayor                                     Chief Executive
      Western Bay of Plenty District Council    Western Bay of Plenty District
                                                Council

                                       17
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