WE GET YOU TWIN CITIES - Media Across The Market - OUTFRONT Media
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WE GET YOU TWIN CITIES Media Across The Market COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021
OUTFRONT BY
NAME
OUTFRONT by nature.
At OUTFRONT, we understand that to brands, audiences are
everything. The pandemic has accelerated the change of nearly
everything, including all of us. Our media continues to impact
people where and when it matters. As the most visible media
platform in America, we understand our role in creating cultural
impact. That’s why we are dedicated to helping people, places,
and business grow stronger.
We are adding intelligence to OOH, making our media more
accurate, more agile, and more accountable. We have an insights
suite and attribution solution designed to reach and measure
impact against your desired audience.
We blend the visibility and creative impact of real-world media
with the versatility of digital, infused with the power of audience
data. We champion the power of the biggest canvases in America
to drive engagement, fame, and trust.
We are front and center in the places where people live, work, and
play. From neighborhoods and communities, to urban centers and
transit hubs, to busier than every highways and roads.
We are everywhere. We empower smart brands to leverage our
ubiquity (500K canvases), our national footprint (25 top markets),
and our local community connections (and relevance).
Welcome to America’s most visible and most versatile media
network.
Welcome to OUTFRONT. We get you America.
MINNEAPOLIS
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IMPACT WHERE
IT MATTERS
WE LEVERAGE THE POWER OF
TECHNOLOGY, LOCATION, AND CREATIVITY
TO DRIVE IMPACT AND ENGAGEMENT
BETWEEN BRANDS AND AUDIENCES.
TECHNOLOGY LOCATION CREATIVITY
Technology is a priority for OUTFRONT. We have the right At its heart, OOH is a location based medium allowing Creative drives 70% of an ad’s effectiveness and OOH is
hardware, software, and data to make your campaigns smart brands to leverage contextual relevance. With over the most creative media out there. OUTFRONT delivers
targeted, efficient, and trackable. We know reaching the 500K canvases & presence in highly trafficked transit hubs, the best assets in the country, serving as the perfect blank
right people is a top priority. That’s why we use syndicated OUTFRONT has national breadth with deep local depth. canvas for your brand story, illustrated through big, bold,
research, proprietary geospatial data, and real time mobile This scale allows all brands, national or local, to make an and beautiful creative. Leverage our award winning in-
data to find people IRL. We also know that measurement impact and maintain a national presence (7 out of 10 house creative agency, STUDIOS, for best in class creative
matters. So, we have developed an attribution model that is Americans weekly*), with targeted messaging by market or services or tap into XLabs to bring dynamic capabilities to
scalable to meet different business needs. demographic. your digital creative.
3
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021
SOURCE: GEOPATH (OUTFRONT MARKETS), 2021. JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI.
TIME TO
MIX IT UP
THE PANDEMIC ACCELERATED BEHAVIORAL
CHANGES, HIGHLIGHTING AND INCREASING
OUTFRONT’S PROXIMITY MARKETING POWER.
AS YOUR AUDIENCE MIXES UP THEIR ROUTINE,
SO DO WE. OUR ABILITY TO INTEGRATE
INTO COMMUNITIES, DRIVE CONTEXTUAL
AND SITUATIONAL RELEVANCE, AND
AMPLIFY DIGITAL MEDIA’S EFFECTIVNESS
UNIQUELY POSITIONS OUTFRONT (AND YOUR
MESSAGING) TO IMPACT CONSUMERS.
ALL EYES ON OUTDOOR MOST TRUSTED MEDIUM DIGITAL BURNOUT
The demand for outdoor and real life experiences remains Trust is key for brands today. OOH remains the most People are experiencing digital fatigue, with 71% reporting
high. Whether on the roads or in transit systems, OOH’s trusted medium, seeing the largest increase in consumer tuning out digital ads and 33% already spending less time
impact is higher than ever before. In fact, 53% of people trust during the pandemic. We believe this is due to its with their various screens. Advertisers see OOH as a viable
reported noticing OOH ad more now than pre-pandemic. It tangible in real life nature. This is especially true among solution, due to its real life impact and creativity that
doesn’t stop there. People take action after OOH exposure, the younger generations, with OOH being the #1 preferred amplifies digital connections. That’s why 87% of advertisers
with top actions including search, website visitation, talking media format for Millennials and Gen Z. And it continues are recommending digital OOH in the next 12 months.
about the brand, and in-store purchases. Brands are taking to drive action, with 92% of Millennials and 77% of Gen Z Leverage the core strengths of OOH with the connectivity
note, with 77% increasing their knowledge of the sector in the responding that they were extremely likely to purchase a of mobile to provide more touchpoints of engagement and
past 18 months. product after seeing an OOH ad. inspire people to search, shop, or share.
MINNEAPOLIS
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SOURCE: THE HARRIS POLL AND OAAA, 2021. DPAA & XASIS ANNUAL MEDIA DECISION MAKER STUDY, 2021. QUOTIENT, GREER BINGHAM, 2021.
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 4
LEVERAGE
OUR EDGE
CONSULTATION
CREATIVE
OUTFRONT’S 360˚ PARTNERSHIP
APPROACH ENSURES YOU GET
THE EDGE ON YOUR COMPETITION. PRODUCTION
AMPLIFICATION
ATTRIBUTION
CONSULTATION CREATIVE PRODUCTION AMPLIFICATION ATTRIBUTION
DEFINING YOUR THE MOST CREATIVE LAUNCHING TAKING YOUR MESSAGE TRACKING
CAMPAIGN OF ALL MEDIUMS YOUR CAMPAIGN FROM IRL TO URL SUCCESS
Tap into smartSCOUT™, Geopath, Leverage our award winning Let’s launch your brand story! OOH is the best primer for Our suite of attribution
or StreetMetrics to find the best in-house creative agency, With a full in-house operations all things digital, including solutions can track the
canvases to reach your audience. OUTFRONT STUDIOS, to aid with team, your campaign will hit the search, social, and mobile. Our successes of your campaign
Prefer to buy programmatically? anything from best practices to streets in an impactful way. communications team can assist based on particular KPIs like
1000+ canvases available to be full campaign development. Utilize in press, social campaigns, and Foot Traffic, Web Traffic, Phone
bought programmatically on top XLABS to bring dynamic digital digital engagement tracking. Calls, Tune In, and Brand Affinity.
SSP & DSP platforms. elements to your campaign.
MINNEAPOLIS
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 5
AMPLIFICATION
MATTERS
OUTFRONT is the best primer for digital engagement.
14.28 377
360 369
341 338 349
WITH
OOH
+40%
BANNER AD ON COMPUTER
BANNER AD ON COMPUTER
BANNER AD ON COMPUTER
48% TO CLICK AFTER
BEING EXPOSED
5.97 MORE LIKELY TO OOH
5.57
DIGITAL 130 135 135
4.58
SEARCH
3.73 92 93 96
2.94
OOH
43
RADIO
RADIO
RADIO
1.37 41 38
PRINT
PRINT
PRINT
OOH
OOH
DIGITAL DIGITAL
TV
TV
TV
RADIO VIDEO DISPLAY PRINT TV OOH
SEARCH SOCIAL MOBILE
When OOH is added to the media mix, it increases OOH drives nearly 4x more social/digital activations, Consumers are 48% more likely to engage with a mobile
search’s return on ad spend by 40%. per ad dollar spent, than any other media. In addition, ad after being exposed to the same ad on OOH first.
1 in 4 Americans has posted an OOH ad onto Instagram.
OOH drove 300% increase in search for an innovative A single subway wrap for Supreme reached 2.2 billion OOH & mobile increased purchase intent for
insulin company. people on Twitter. Bounce Curl by 18%.
SCAN OR CLICK FOR SCAN OR CLICK SCAN OR CLICK FOR
THE AFREZZA FOR THE SUPREME BOUNCE CURL
CASE STUDY CASE STUDY CASE STUDY
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SOURCE: SEARCH: BENCHMARKETING: NIELSEN, MOBILE: OCEAN NEURO INSIGHTS.
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 6
ATTRIBUTION
MATTERS
OUTFRONT’S COMPREHENSIVE
SOLUTIONS STACK PROVIDES CLIENTS
WITH THE FLEXIBILITY TO CHOOSE
ATTRIBUTION PRODUCTS BASED
ON SPECIFIC CAMPAIGN KPIs.
FOOTFALL
Footfall uses a consumer’s physical behavior to
track incremental store and on-site visits to OOH
campaigns they have viewed.
ONLINE
Online conversion tracking identifies when a consumer
is exposed to OOH advertising and then visits the
corresponding brand’s website or mobile app.
TUNE-IN
Devices exposed to OOH ads are mapped to
households that viewed a specific program,
measuring tune-in lift.
LOCATION SURVEYING
On site surveying provides brands with the opportunity
to understand how audiences are responding to OOH
creative. Awareness, ad recall, interest, and intent to
buy attributes are measured, providing valuable insight
around ROI and the true impact of the OOH buy.
MINNEAPOLIS
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 7
OOH IS SET FOR
CONTINUED GROWTH
US Media Forecast
2023 FORECAST
2022 FORECAST
16% 12%
DIGITAL 11%
DIGITAL
OOH
5% 3%
3% RADIO OOH
TV
4%
RADIO
11%
TV
17%
PRINT
19%
PRINT
MINNEAPOLIS
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SOURCE: MAGNA GLOBAL, 2021.
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 8
IMPACT WHERE IT MATTERS:
MEDIA ACROSS THE U.S.A.
YOUR STORY & YOUR AUDIENCE. OUR CANVAS.
MINNEAPOLIS
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 9
TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL MOBILE + SOCIAL
TOP 50 MARKETS AGE 18+
BULLETINS WALLSCAPES
JUNIOR POSTERS & SUBWAY
BUSES STREET FURNITURE SPECIALTY
NETWORKS
1 New York-Newark et al, NY-NJ-PA 15,756,268 ●● ● ●● ●●● ● ●● ●● ●
2 Los Angeles-Long Beach et al, CA 10,403,667 ●● ● ●● ●● ●●● ●● ●
3 Chicago et al, IL-IN-WI 7,428,442 ●● ● ●● ●● ●● ●
4 Dallas-Fort Worth-Arlington, TX 5,865,419 ●● ● ●● ● ●
5 Houston-The Woodlands et al, TX 5,389,712 ●● ● ●● ●
6 Washington et al, DC-VA-MD-WV 4,983,627 ● ● ●●● ●● ● ●
7 Miami-Fort Lauderdale et al, FL 4,975,502 ●● ●● ●●● ●● ●●● ●
8 Philadelphia et al, PA-NJ-DE-MD 4,932,029 ●● ● ● ●●● ●
9 Atlanta-Sandy Springs et al, GA 4,752,714 ●● ●● ●●● ●● ●●● ●
10 Boston-Cambridge-Newton, MA-NH 4,032,782 ●● ● ● ●●● ●● ●● ● ●
11 San Francisco-Oakland et al, CA 3,827,557 ●● ● ● ●●● ●● ●● ●
12 Phoenix-Mesa-Scottsdale, AZ 3,790,320 ●● ● ● ●●● ●● ●● ● ●
13 Riverside et al, CA 3,542,301 ●● ● ●
14 Detroit-Warren-Dearborn, MI 3,412,676 ●● ● ● ●● ●
15 Seattle-Tacoma-Bellevue, WA 3,235,687 ● ● ●
16 Minneapolis-St. Paul, MN 2,872,781 ●● ● ● ●● ●
17 San Diego-Carlsbad, CA 2,642,192 ●● ● ● ●● ●
18 Tampa St. Petersburg, FL 2,638,887 ●● ● ●
19 Denver-Aurora-Lakewood, CO 2,379,094 ●● ● ● ●
20 Baltimore-Columbia-Towson, MD 2,249,834 ● ●
21 St. Louis, MO-IL 2,207,607 ●● ● ●● ●
22 Orlando-Kissimmee-Sanford, FL 2,119,083 ●● ● ●
23 Portland-Vancouver et al, OR-WA 2,028,866 ●● ●
24 San Antonio-New Braunfels, TX 1,990,817 ●● ●
25 Pittsburgh, PA 1,904,900 ● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 10
NOTE: TOP 50 MARKETS BASED ON OUTFRONT INVENTORY AND POPULATION COUNT
SOURCE: CENSUS DATA (2021 UPDATE).TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL MOBILE + SOCIAL
TOP 50 MARKETS AGE 18+
BULLETINS WALLSCAPES
JUNIOR POSTERS & SUBWAY
BUSES STREET FURNITURE SPECIALTY
NETWORKS
26 Sacramento--Roseville et al, CA 1,868,176 ●● ●● ●
27 Las Vegas-Henderson-Paradise, NV 1,816,899 ●● ●● ●
28 Cincinnati, OH-KY-IN 1,747,915 ● ●
29 Kansas City, MO-KS 1,685,604 ●● ● ● ●
30 Columbus, OH 1,680,497 ●● ● ● ●
31 Cleveland-Elyria, OH 1,633,258 ●● ●
32 Indianapolis-Carmel-Anderson, IN 1,618,427 ●● ● ●
33 San Jose-Sunnyvale et al, CA 1,570,775 ●● ● ●● ● ●● ●
34 Nashville-Davidson et al, TN 1,558,528 ●● ●
35 Virginia Beach et al, VA-NC 1,406,361 ● ●● ●
36 Providence-Warwick, RI-MA 1,354,161 ●● ●● ●
37 Jacksonville, FL 1,256,747 ●● ●
38 Raleigh, NC 1,097,311 ● ●
39 Richmond, VA 1,040,950 ● ●
40 Memphis, TN-MS-AR 1,026,675 ●● ●
41 Louisville et al, KY-IN 1,001,624 ●● ● ● ●● ●
42 New Orleans-Metairie, LA 1,000,128 ●● ● ● ●
43 Hartford-West Hartford et al, CT 978,154 ●● ●● ● ●
44 Buffalo-Cheektowaga et al, NY 943,573 ● ● ●
45 Rochester, NY 891,865 ● ●
46 Grand Rapids-Wyoming, MI 845,634 ●● ●● ●
47 Worcester, MA-CT 772,237 ● ●
48 Bridgeport-Stamford-Norwalk, CT 749,957 ● ● ●
49 Albany-Schenectady-Troy, NY 744,134 ● ●
50 Fresno, CA 735,818 ●● ●● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
MINNEAPOLIS
763.540.0031
NOTE: TOP 50 MARKETS BASED ON OUTFRONT INVENTORY AND POPULATION COUNT
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 11
SOURCE: CENSUS DATA (2021 UPDATE).MEDIA ACROSS
THE TWIN CITIES
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 12WE GET
YOU TWIN CITIES
Minneapolis and St. Paul are known for their diverse culture, highly educated
people, and high quality of life. The Twin Cities serve as headquarters
to corporations such as Target, Ecolab, Ameriprise, Xcel Energy, Thrivent
Financial, Securian Financial, Hormel, Land O Lakes, General Mills, 3M, United
Health, Medtronic, Cargill, Best Buy, Fair Isaac, Blue Cross, St. Jude, and many
more. It is also home to many Regional and National Banking Institutions,
including Wells Fargo, US Bank, and RBC, which makes them a powerful
financial center.
SCAN OR CLICK TO
WHY TWIN CITIES? LEARN MORE
• Metro areas seeing record breaking population growth—
Minneapolis more than doubled in 15 years.
• Millions of residents and visitors each year
• Third largest economic center in the Midwest
• Thriving theater, cultural center, and museum scene
• Seven national sports teams across all the major leagues
NFL-Vikings, MLB-Twins, NHL-Wild, NBA-Timberwolves,
NLB-Saints, WNBA-Lynx, MLS-MN United.
In the Twin Cities, OUTFRONT reaches 94% of the CBSA
consumers weekly.
MINNEAPOLIS
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SOURCE: US CENSUS , US CENSUS AMERICAN COMMUNITY SURVEY
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 13MINNEAPOLIS/ST. PAUL
Profile
53% 140 66%
mi.
College Degree Total miles traveled White-collar
or higher past week occupation
50% 22 19%
min.
African American
9%
Asian
7% Female Time spent traveling to Blue-collar
White work round trip. occupation
74%
Hispanic/Latino 50% 94% 69%
6%
Other/Mixed
4%
MINNEAPOLIS/ST.PAUL Male Drive alone or Employed
2.8 MILLION A18+ CBSA carpooled
MINNEAPOLIS
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SOURCE: US CENSUS, SCARBOUROUGH RESEARCH, MINNEAPOLIS CBSA (2021 UPDATE)
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 14MEDIA PRODUCTS AT A GLANCE
BULLETINS DIGITAL BULLETINS JUNIOR POSTERS LIVEBOARD NETWORKS
BACKLIT DIORAMAS WALLSCAPES DOMINATIONS COLUMN WRAPS
EXPERIENTIAL MOBILE NETWORK
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BILLBOARDS 17 SECOND SCREEN MEDIA 46
BULLETINS 18 MOBILE NETWORK 47
DIGITAL BULLETINS 20 SOCIAL INTEGRATION 48
JUNIOR POSTERS 22
SKYWAY MEDIA 24
MINNEAPOLIS/ST. PAUL
SKYWAY SYSTEMS 26
ROCHESTER 30
MALL OF AMERICA 34
LIVEBOARD NETWORKS 36
BACKLIT DIORAMA 37
WALLSCAPES 38
DOMINATIONS 39
COLUMN WRAPS 40
FLOOR GRAPHICS 41
EXPERIENTIAL 42
TARGET FIELD/TARGET
CENTER ARENA 43
U.S. BANK STADIUM 44
CONVENTION CENTER AREA 45
16
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17
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021BULLETINS
Bulletins offer the most powerful impact of all outdoor advertising
formats. Located on key highways, intersections and integral
choke points throughout the Minnesota, bulletins provide the
advertising message a long-term presence and tremendous
visibility to all traffic.
PRODUCT INFORMATION
• 20’H x 60’W
• 14’H x 48’W
• Unique Sizes
• Extensions available
on some locations
COVERAGE
• See map for coverage
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 18BULLETIN COVERAGE
Market Wide Coverage Reaching the Metro Area
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 19DIGITAL
BULLETINS
Add an extra layer of timeliness and relevance to your campaign
through a digital execution. Easily change creative messaging
based on triggers such as time of day, weather, or sports
scores. Digital provides ultimate messaging.
The digital network spots will run 1,228 spots per day, 8596
per week, 34,384 per 4 weeks!
PRODUCT INFORMATION SCAN OR CLICK TO
LEARN MORE
• 14’H x 48’W
• 10’6”H x 36’W
• Spot Length: 8 seconds
• Loop Length: 64
• Advertiser Slots: 8
• Dynamic Capabilities
COVERAGE
• See map for complete coverage
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 20DIGITAL BULLETIN COVERAGE
Coverage Reaching high-traffic areas
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 21JUNIOR
POSTERS
Junior posters offer point-of-purchase opportunities and are
a great medium for local businesses to drive traffic to their
stores. Junior posters can target neighborhoods, shops and
ethnic areas. These impactful canvases are located in local
neighborhoods where many other media options may be
zoned out.
PRODUCT INFORMATION
• 5’H x 11’W
• 6’H x 12’W
COVERAGE
• See map for complete coverage
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Select Neighborhood Coverage
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 23SKYWAY MEDIA
BACK TO MEDIA FORMATS
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 24SKYWAY MEDIA
The Twin Cities skyways are a climate controlled interconnected collection of 2nd story
pedestrian walkways that span over 17.5 miles. Each day, Outfront’s Skyway Media platform
reaches over 350,000 upscale working adults and business decision makers that live,
work, and shop in Minneapolis, St. Paul, and Rochester. Additionally, the skyway system
connects visitors to hotels, sporting events, nightlife in the warehouse district, and
performances in the theatre district.
Outfront’s skyway advertising mediums are strategically placed throughout the skyways
to target high traffic areas within our market, such as the Minneapolis Convention
Center, Target Corporation, Target Field, Target Center, Xcel Energy Center, The Mayo
Clinic, Faegre Law, Thrivent Financial, U.S. Bank Stadium, RBC Wealth Management,
Wells Fargo, U.S. Bank and many more.
MEDIA
• Liveboard Networks
• Backlit Dioramas
• Wallscapes
• Dominations
• Column Wraps
• Floor Graphics
• Elevator Clings
• Experiential Opportunities
• Speciality Media
COVERAGE
• Minneapolis
• St. Paul
• Rochester
• Mall of America
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 25SKYWAY MEDIA
MINNEAPOLIS SKYWAY ST. PAUL SKYWAY
The Minneapolis skyway connects 9.5 miles and reaches over 250,000 upscale working Saint Paul Skyway system is over 5 miles long and connects the Central Business District
adults that enter the city each day. This system is home to the headquarters for many with the cultural and entertainment areas of downtown allowing advertisers to reach
Fortune 500 businesses, the country’s second-largest Theatre District, per capita, and upscale consumers.
twenty-four of the twenty-five largest law firms.
Coverage Area:
Coverage Area:
• Xcel Energy Center • Science Museum of MN
• Mpls Convention Center • Wells Fargo • City of Minneapolis • River Center • Children’s Museum
• Target Corporation • Ameriprise Financial • Hennepin County • Ecolab • Ordway
• Target Field • RBC Wealth Management • Thrivent Financial • Securian Financial • Minnesota Public Radio
• Target Center • U.S. Bank Stadium • Lawson Software
• Guthrie Theater • Capella Education
MINNEAPOLIS
763.540.0031
SOURCE: MINNEAPOLIS.ORG/MAP-TRANSPORTATION/MINNEAPOLIS-SKYWAY-GUIDE/APTA, GEOPATH
BACK TO MEDIA FORMATS
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 26MINNEAPOLIS/ST. PAUL SKYWAY
Profile
181 15
50% 51% mi. min.
Male Female 98% Total miles traveled 2% Time spent traveling to
99% past week and from work each day
White-collar Blue-collar
College Degree occupation occupation
or higher
African American 18-34 > $50K
58% 83% 42%
35-54 $50K-$99,999
White
17% 10%
43%
55-64 $100K-$149,999
Other/Mixed
0% 49%
16%
65+ $150K+
Asian 0% 0%
0%
MINNEAPOLIS
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SOURCE: SCARBOROUGH RESEARCH 2019-2020
BACK TO MEDIA FORMATS
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 27S 2ND ST
10TH AVE S
MINNEAPOLIS SKYWAY S WASHINGTON AVE
E
D AV
Gateway
N 2N
Marquette The Ramp
Plaza Crossings
N 3R
D ST
S 3RD ST
NICOLLET AVE
Tritech Haaf
C Ramp US District Ramp Radisson Mills
Service Red Hotel
hstar
Court
E
Minneapolis Ritz Ctr Fleet
AVE
D AV
Central Residence Wells Wells Farm
Towle
Nort
Library Fargo Bank Fargo Bank Ramp
S 4TH ST
EPIN
N 3R
Bldg Tower Tower
N 4T
H ST Tritech Ctr
N
S 4TH ST
HEN
Mills Fleet
AC Xcel Xcel Hotel Hennepin Farm
Hotel Bldg Bldg County
Tunnel
Emery Mpls Ramp
City Public Commons Park
5th St CenturyLink Safety
Light Lumber Hall
Rail Nic on Towers Facility US Bank
Exchange
N 5T Fifth Light Rail
Target H ST Stadium S 5TH ST
CHICAGO AVE
Field Plymouth Canadian GOVT S 5TH ST Plaza
B Ramp 517
E
US
Pacific Center
T AV
Butler Bldg Westin Bank
Square Tower
Plaza Mpls
N 1S
Armory
Embassy Rand
Suites RBC
N 7T N 6T Tower
H ST H ST
N Capella S 6TH ST
6 Quebec Tower Hennepin
10 Target Loews
9TH AVE S
10TH AVE S
11TH AVE S
12TH AVE S
TH County
RO
Center Hotel Grand Government
ST Gaviidae
YA
Mayo Clinic Wells North Star Hotel Center Thrivent
City Center
L
Financial
ST
Sports Med Fargo
N 7T Marriott
ON
H ST Bank Crowne
Hotel
Plaza S 7TH ST S 7TH ST
N
AV
hstar
First Radisson
9T
Marquette Hennepin
E
Avenue Blu 701
H
Hotel Accenture
Y
County
Nort
S WA
ST
Baker Medical
5TH AVE S
PORTLAND AVE S
A Ramp Park & Dayton’s Centre
Bldg Center
Shop Project Ameriprise Village
IDS
TWIN
NICOLLET AVE
N 8T Hyatt
VE H Place
PARK AVE
ST
DA
N
OO S 8TH ST
10
Bus Residence RSM
NW
TH
GLE Depot Hampton Inn Plaza
TCF St. Best
Krause-
ST
Olaf Western
Inn US Anderson
Pence Bancorp Energy HCMC
Hawthorne Center HQ Expansion Elliot Park
Building Lasalle 811 Medical Campbell
Ramp Lasalle Foshay Apartments
Plaza Arts Bldg Mithum
11T
394 S 9TH ST S 9TH ST
H
Orpheum
CENTENNIAL PL
Le Meridien
AV
Chambers
S MARQUETTE AVE
2ND AVE S
3RD AVE S
4TH AVE S
E
N
10 Tenth & Int’l Amerprise
S
TH Art Target
E
ST Institutes Hennepin Center Service
AV
Store
Int’l Young Center
NE
University of Quinlan
OR
AT&T
N St. Thomas S 10TH ST
EL
TH
11T
H
LIO
VE Backlit Dioramas
LASALLE AVE
W
E
ST
TA
AV
Target
HA
ST
TA
NU Commons
TH (Full, Triple, Single,
IN
ST University of Target Hilton
CH
4
VE
HE E1
EP
C St. Thomas Plaza
or Double)
IC
Leamington
S
NN
AG
WCCO Transit Hub
HE
O
S 11TH ST TS
T
Liveboard Displays
AV
AN
E
R
Hotel Holiday Hilton EG
PA
NICOLLET AVE
S1 Orchestra
2T University of DoubleTree Orchestra Ivy Inn Century Garden
RK
H Hall Ramp Express
ST St. Thomas Hall Plaza Inn
AV
11th &
PL
5T
Marquette
E
ON
H
AV
RM
S 12TH ST
4T
E
S1 Central
HA
3T
S
35W
H
H Westminster Lutheran
ST
AV
Church & Church
E
S
Expansion
3R
PL
D
Minneapolis
AV
LA
Convention
E
28
YE
BACK TO MEDIA FORMATS
S
Millennium Center
MINNEAPOLIS Hyatt Marquette COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021
Regency Hotel
763.540.0031 Place
T
N TS
Loring Ramp RA
EGST. PAUL SKYWAY
St. Joseph's 10TH ST E
Hospital
BROADWAY ST
PINE ST
EXCHANGE ST W EXCHANGE ST E
Fitzgerald Central
SAINT JOSEPHS LN
EN
H AV
MINNESOTA ST
Towers
TEMPERANCE ST
JACKSON ST
SMIT O
LD
Theater
9TH ST E
5TH ST
MN Public
5TH
EB I9
6T
SB I 3
Radio
SB I3
H Ramsey Co. 9TH ST E
ST
ST W
4 TO
SIBLEY ST
Juvenile and
5E T
Wold Trade Robert St. Wacouta
W
5E T
Family Justice City
Center Ramp Ramp Commons
WAL
Center Walk
O SB
O EB
7TH ST W
L ST
HWY
I94
Minnesota 7TH ST E
WACOUTA ST
Wells Fargo 8TH ST E 8TH ST
Children's
52
Museum Place Golden
6T UBS Town Rule Bldg
H Metro
ECOLAB Plaza Square
ST
SAINT PETER ST
WABASHA ST N
Palace Square
W Tower
Theatre
Xcel
Energy 7TH PL E 7TH PL E
5T Town
Center 401
H Park Square
ST Square Bldg Securian
W Treasure Island Center Gilbert
Travelers Theatre
Center & Mears Park Bldg River
Park ST E
Roy Wilkins TRIA Rink Place Apt Square Park 6TH
Auditorium 400 Lofts 4 TO
Double Tree Court I9
by Hilton Chamber of Securian Bldg B
W
Commerce Center
Light Rail
Hotels
Landmark 6TH ST W 6TH ST E
Center
Ordway
ST
Saint Paul Galtier YMCA
Center Alliance Met
N
Landmark Lawson Towers
TO
RiverCentre Bank Center Council 375
Plaza Commons
G
EX Jackson
IN
SIBLEY ST
WACOUTA ST
WALL ST
BROADWAY ST
ST
C Mears
SH
K H Park
EL A Ecolab
ET
A
N
W
LO G Rice Corporate US Bank 375
RK
ROBERT ST N
G E Jackson CHS
G ST Park St. Paul Center Center
MA
Saint Paul B S Field
LV Hotel 5TH ST E 180 E
RiverCentre D
CEDAR ST
Parking Ramp W 5th Bldg
Ri Landmark Pioneer Lowertown
George Latimer ve LRT Vertical
r Ce Towers The
Press
Connection Pioneer Jackson St. Lofts
Central Library n Ramp
tre Lowry First Endicott
Tu National Bldg 333
nne Victory Farmers
James J. Hill l Bank Bldg on Market
Science City Hall Parking Athletic the
Museum Center 4T
HS Annex Ramp Club Bldg Park Map Locations
Northwestern
of MN TW Bldg
(must remain triple)
CenturyLink 4TH ST E
Walsh Light Rail Backlit Dioramas
Gaertner
JACKSON ST
City Hall
Minnesota
Twin Cities (Full, Triple, Single,
Bldg Kellogg
& Court
Square Warren Burger PBS or Double)
House Federal Courts
Wellstone
InterContinental Elementary Bldg Liveboard Displays
Union
Hotel School Depot
ONT
ARI KELLOGG BLVD E
OS
T
Concourse
Kellogg Mall Park
SHE Ramsey
PAR 2ND ST
D ROA County Govt
29
D Center East BACK TO MEDIA FORMATS
MINNEAPOLIS COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021
763.540.0031 Mississippi RiverROCHESTER SKYWAY
Rochester is known for the world-famous Mayo Clinic which resides in the heart of downtown
Rochester. The Rochester connected skyway and subway system offers signage throughout
3 levels of downtown and reaches over 140,000 people each day.
This connected system spans over 3 miles in the upper-level skyway but the closer you
get to the Mayo Clinic the connected system expands to over 9 miles in the underground
subway system.
MAYO CLINIC
The Mayo Clinic employs 35,000 medical care professionals who care for over one
million outpatient visitors per year.
COVERAGE
• Mayo Clinic
• U of M Rochester Campus
• Mayo Civic Center
• City of Rochester
• Downtown Hotels
MINNEAPOLIS
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 30ROCHESTER SKYWAY
Mayo Clinic & Downtown Coverage
3RD ST NW
CIVIC CENTER DR NE
Central Park
Charter House
6TH AVE NW
5TH AVE NW
4TH AVE NW
3RD AVE NW
2ND ST NW 2ND ST NE
Backlit Dioramas
1ST AVE NW
N BROADWAY AVE
1ST AVE NE
Brentwood (Full, Triple, Single, or Double)
Inn
Liveboard Displays
Skyway System
Methodist
1ST ST NW
Hospital Colonial
1ST ST NE
Subway System
Building
Charlton Mayo Campus
Economy Inn Eisenberg
Best Building
by Kahler Building
Western Key Locations
Kahler Inn
& Suites
W CENTER ST E CENTER ST
CIVIC CENTER DR SE
4TH AVE SW
Wells Fargo
1ST AVE SE
6TH AVE SW
Kahler
Grand Shops at Hilton
Gonda
Hotel University
Building
Square
Broadway Plaza
Geffen
Auditorium Peace
1ST ST SW
Plaza Post 1ST ST SE
Mayo Civic
3RD AVE SW
Office
Siebens Marriott Center
Ozmun Building Hotel DoubleTree
Center
Ozmun East
Mayo Hotel Public Library
US Bank
Building Clinic Building Brackenridge Rosa
Plummer Plaza Parks
Building Pavillion
2ND ST SW 2ND ST SE
Baldwin Massey Associated
Hawick Mitchell 201 Building
5TH AVE SW
2ND AVE SW
1ST AVE SW
Travelers Building Building Bank
Student Building Morgan
Hotel
S BROADWAY
Hilton
3R
Center Stanley
Zu
D
mb
AV
Franklin Hilton Chamber of ro
E
Urgency R ive
SE
Guggenheim Heating Commerce
Care Garden r
Building Station Inn
3RD ST SW 3RD ST SW
Government
Center
Stabile
Medical Building
Science
31
MINNEAPOLIS BACK TO MEDIA FORMATS
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CommonsROCHESTER STREET LEVEL
Mayo Clinic & Downtown Coverage
3RD ST NW
CIVIC CENTER DR NE
Central Park
Charter House
6TH AVE NW
5TH AVE NW
4TH AVE NW
3RD AVE NW
2ND ST NW 2ND ST NE
Backlit Dioramas
1ST AVE NW
N BROADWAY AVE
1ST AVE NE
Brentwood (Full, Triple, Single, or Double)
Inn
Liveboard Displays
Skyway System
Methodist
1ST ST NW
Hospital Colonial
1ST ST NE
Subway System
Building
Charlton Mayo Campus
Economy Inn Eisenberg
Best Building
by Kahler Building
Western Key Locations
Kahler Inn
& Suites
W CENTER ST E CENTER ST
CIVIC CENTER DR SE
4TH AVE SW
Wells Fargo
1ST AVE SE
6TH AVE SW
Kahler
Grand Shops at Hilton
Gonda
Hotel University
Building
Square
Broadway Plaza
Geffen
Auditorium Peace
1ST ST SW
Plaza Post 1ST ST SE
Mayo Civic
3RD AVE SW
Office
Siebens Marriott Center
Ozmun Building Hotel DoubleTree
Center
Ozmun East
Mayo Hotel Public Library
US Bank
Building Clinic Building Brackenridge Rosa
Plummer Plaza Parks
Building Pavillion
2ND ST SW 2ND ST SE
Baldwin Massey Associated
Hawick Mitchell 201 Building
5TH AVE SW
2ND AVE SW
1ST AVE SW
Travelers Building Building Bank
Student Building Morgan
Hotel
S BROADWAY
Hilton
3R
Center Stanley
Zu
D
mb
AV
Franklin Hilton Chamber of ro
E
Urgency R ive
SE
Guggenheim Heating Commerce
Care Garden r
Building Station Inn
3RD ST SW 3RD ST SW
Government
Center
Stabile
Medical Building
Science
32
MINNEAPOLIS BACK TO MEDIA FORMATS
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CommonsROCHESTER SUBWAY
Mayo Clinic & Downtown Coverage
3RD ST NW
CIVIC CENTER DR NE
Central Park
Charter House
6TH AVE NW
5TH AVE NW
4TH AVE NW
3RD AVE NW
2ND ST NW 2ND ST NE
Backlit Dioramas
1ST AVE NW
N BROADWAY AVE
1ST AVE NE
Brentwood (Full, Triple, Single, or Double)
Inn
Liveboard Displays
Skyway System
Methodist
1ST ST NW
Hospital Colonial
1ST ST NE
Subway System
Building
Charlton Mayo Campus
Building Eisenberg
Best
Building
Western Key Locations
Kahler Inn
& Suites
W CENTER ST E CENTER ST
CIVIC CENTER DR SE
4TH AVE SW
Wells Fargo
1ST AVE SE
6TH AVE SW
Kahler
Grand Shops at Hilton
Gonda
Hotel University
Building
Square
Broadway Plaza
Geffen
Auditorium Peace
1ST ST SW
Plaza Post 1ST ST SE
Mayo Civic
3RD AVE SW
Office
Siebens Marriott Center
Ozmun Building Hotel DoubleTree
Center
Ozmun East
Mayo Hotel Public Library
Building Clinic Plummer Brackenridge Rosa
Building US Bank Plaza Parks
2ND ST SW Building Pavillion 2ND ST SE
Baldwin Massey Associated
Hawick Mitchell 201 Building
5TH AVE SW
2ND AVE SW
1ST AVE SW
Travelers Building Building Bank
Student Building Morgan
Hotel
S BROADWAY
Hilton
3R
Center Stanley
Zu
D
mb
AV
Franklin Hilton Chamber of ro
E
Urgency R ive
SE
Guggenheim Heating Commerce
Care Garden r
Building Station Inn
3RD ST SW 3RD ST SW
Government
Center
Stabile
Medical Building
Science
33
MINNEAPOLIS BACK TO MEDIA FORMATS
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CommonsMALL OF AMERICA
Our illuminated backlit signage is located at high-traffic, main entry points into the Mall
of America. These impactful units allow advertisers to have the first and last impression
with consumers on their purchase paths.
THE MALL
The Mall of America is the largest retail complex in the United States including
an indoor amusement park with over 25 rides and attractions. More people visit
the Mall of America than Disney World, Graceland, and the Grand Canyon
combined. It has more than 40 million visitors annually.
The Mall of America is accessible to both downtown Minneapolis and St. Paul
by the Metro Transit blue and green line system, this system provides over
24.9 million rides each year.
MEDIA
• Backlit Dioramas
COVERAGE AREA
• West Parking
• East Parking
MINNEAPOLIS
763.540.0031
SOURCE: MALL OF AMERICA
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 34MALL OF AMERICA
Multi-level Coverage
JW Marriott
Central
Parkway
Nordstrom
North Garden
West Parking Underwater East Parking
Adventures
Ramp Ramp MALL OF AMERICA MEDIA
Nickelodeon
Universe LOWER
3'x 6' Backlit Diorama
West East
Market Broadway LEVEL 1
6'x 4' Backlit Diorama
3'x 6' Backlit Diorama
LEVEL 2
3'x 6' Backlit Diorama
LEVEL 3
6'x 4' Backlit Diorama
South Avenue 3'x 6' Backlit Diorama
LEVEL 4
Macy’s 6'x 4' Backlit Diorama
Crayola LEVEL 6
Experience
6'x 4' Backlit Diorama
Radisson Blu
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 35LIVEBOARD
NETWORKS
The skyway liveboard network covers daily audiences for
Minneapolis, St. Paul, and Rochester. This network reaches
visitors commuting in the central business district for meetings,
dining, concerts, sporting events, theatre/entertainment, etc.
The liveboard network offers flexible and digital options
that provide advertisers with full motion video and creative
experiences.
The Liveboard Network spots will run 1,350 times per day,
9,450 per week, 37,800 per 4 weeks!
PRODUCT INFORMATION
• Static/Full Motion SCAN OR CLICK TO
LEARN MORE
• Dynamic Capabilities
• Spot Length: 8 seconds
• Loop Length: 64
• Advertiser Slots: 8
COVERAGE
• Minneapolis
• St. Paul
• Rochester
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DIORAMAS
Backlit Dioramas command attention, are fully illuminated and
eye-catching! Located in the highest demand areas, this media
targets an affluent, educated, white collar demographic with
excellent frequency.
We can enhance this media by adding brochure racks, wall
graphics, experiential opportunities and much more.
PRODUCT INFORMATION
• 3'H x 6'W
• 3'H x 2'W
COVERAGE
• Minneapolis
• St. Paul
• Mall of America
• Rochester
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 37WALLSCAPES
Wallscapes vary in size and are MINNEAPOLIS/ST. PAUL COVERAGE ROCHESTER COVERAGE PRODUCT INFORMATION
customizable depending on budgets
and creative needs. These units allow • 10th & Hennepin • Centre Village • Double Tree Hotel • Size varies by location
advertisers to dominate areas of the • 333 S 7th Street Building • Gaviidae Commons • U.S. Bank Building
skyways reaching consumers in a bold
• 517 Building • Haaf Ramp
and unexpected way. Some locations
may include backlit dioramas to • A Ramp Parking • Hotel Minneapolis
add additional impact to an already • B Ramp Parking • Radisson Blu Hotel
powerful media.
• City Center Building • Town Square
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Dominate the consumer journey PRODUCT INFORMATION COVERAGE
with a larger than life experience
that engages each passerby. Multiple • Size varies by location • 517 Building Domination
speciality formats create a captivating • 6 Quebec Pillar Domination
environment at eye level.
• Target Field/Target Center (Ramp B) Domination
• 10th & Hennepin Domination
• City Center Domination
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 39COLUMN
WRAPS
Column Wraps are typically sold in multiples per building
creating a domination with multiple message/creative
opportunities. They reach consumers in a unique and
unexpected way to make your message really stand out!
PRODUCT INFORMATION
• Varies by opportunity
COVERAGE
• 6 Quebec Building
• 5 pillars, ~90 sq ft each
• Convention Center Rotunda
• 4 pillars, ~18 sq ft each
MINNEAPOLIS
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 40FLOOR
GRAPHICS
Floor Graphics are a step out of the ordinary. They reach
consumers in a unique and unexpected way. Floor Graphics
can be created in a variety of shapes, colors and sizes to make
your message stand out! Floor Graphics can be combined
with multiple media options for added impact that is sure
to stop traffic.
PRODUCT INFORMATION
• Varies by opportunity
COVERAGE
• Orchestra Hall Ramp
• 517 Building
• 6 Quebec Building
• A Ramp Parking
• B Ramp Parking
• Minneapolis Hilton
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 41EXPERIENTIAL
Experiential events are a great additon to bring your skyway
advertising campaign and brand to life! These opportunities
include product sampling, literature/sample distribution, brand
ambassadors, games, mascots and many more.
Run your event during peak lunch hours and connect with
the largest concentration of upscale, educated, working
adults in the state.
PRODUCT INFORMATION
Creative event products vary based on location. Media
that complement events include wallscapes, pillar
wraps, floor clings, domination walls, and digital
liveboard networks. Design an event and we will find
products that amplify your product.
COVERAGE
• 517 Building
• 6 Quebec Building
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TARGET CENTER ARENA
Both Target Field and Target Center are PRODUCT INFORMATION COVERAGE AREA
connected via the skyway to ABC parking
• Backlit Dioramas • Target Field • Cowles Dance Center
ramps. These ramps are the largest ramps
in the city and are located within 1 to 2 • Wallscapes • Target Center • Restaurants
blocks of each venue. • Lifestyle Centers
• Liveboard Networks • Orpheum Theater
This media interacts with the 3+ million • Column Wraps • State Theater
Twins, Timberwolves and other events
• Floor Graphics • Pantages Theater
fans, along with thousands of everyday
downtown workers. • Overhead Soffits • New Century Theater
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 43U.S. BANK STADIUM
U.S. Bank Stadium is home to the Minnesota Vikings. PRODUCT INFORMATION COVERAGE AREA
Each year U.S. Bank Stadium hosts NFL football games,
large conferences, state tournaments, concerts, etc. The • Wallscape • US Bank Stadium
Haaf ramp (the largest parking ramp connected to U.S. • Liveboard Network • Haaf Memorial Parking Ramp
Bank Stadium) is linked to the skyway that connects to • Backlit Dioramas • Wells Fargo Towers
the newly opened Wells Fargo Towers and the Gateway
District in downtown Minneapolis. • Guthrie Theater
• The Armory
• Stone Arch Bridge Park
• Latitude 45 Luxury Apartments
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The Minneapolis Convention Center is one of the largest PRODUCT INFORMATION COVERAGE AREA
event centers in Minnesota. It hosts a multitude of events
including conferences, conventions, expos, concerts, and • Backlit Dioramas • Hilton Hotel
sporting tournaments, bringing a wide variety of visitors. • Pillar Wraps • Orchestra Hall Ramp
The skyway connects them to hotels, parking ramps, and
• Floor Graphics • Marquette Place Apartments
other destinations within the metro.
• Window Graphics • Loring Park
• Hyatt Regency Hotel
• Millenium Hotel
MINNEAPOLIS
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SCREEN MEDIA
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 46MOBILE NETWORK
SCAN OR CLICK
TO LEARN MORE
Combine the power of OOH with mobile to create PRODUCTS LOCATED IN THE
new engagement opportunities with your target
— Proximity Targeting
TOP 50 MARKETS
audience. Targets the right users by geofencing your
OOH and strategic locations, target by behavior,
— Retargeting
then create message frequency with this audience
through retargeting. Proximity targeting technology — Behavioral or
enables mobile ad activation for users within a Brand Targeting
geographical boundary. These virtual perimeters are
— Transit System
created around real-world locations defined as lat/
Audience Targeting
longs, addresses, points of interest, zip codes, cities,
DMAs, states, or nationwide.
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 47SOCIAL MEDIA
INTEGRATION
DRIVING CLIENT RESULTS ENGAGEMENT OPPORTUNITIES LOCATED IN THE SCAN OR CLICK
TOP 50 MARKETS
TO LEARN MORE
Social monitoring tracks lifts in location Organic
based social conversation and search — Snapcodes + Filters
with geofencing, plus social conversation
around specific campaigns using — QR Codes
keywords, hashtags, phrases, etc. Social — Shazam Codes
listening metrics include: Reach, Spread, — Spotify Codes
Mentions, Sentiment, and Trends.
Paid
— AR
— Influencers
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COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/29/2021 48OUTFRONTMEDIA.COM 763.540.0031 901 MARQUETTE AVE, STE. 600 MINNEAPOLIS, MN 55402 INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK | GOOGLE+
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