We connect the world of business mobility
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We connect the world of business mobility 1 VDR – Netzwerk für geschäftliche Mobilität © VDR
Agenda
Online Media
NEW: Academy – Theme partner of the year & Mailings
VDR online Media: VDR newsletter, Banner & Advertorial
Business Travel Analysis
VDR-Geschäftsreiseanalyse: Theme partner & marketing packages
Conferences
NEW: Compensation Partner of the Year 2023
NEW: Promoter 2023 of sustainable business mobility
VDR-Regional Conferences: Roadshow with e-mobility through Germany!
ITB in Berlin: 07-09 March
VDR-Conference in Berlin: 25-26 April
Business Travel Forum in Wiesbaden: 21 June & online in November
VDR-Spotlight: Holistic mobility
Live on Stage – online events: holistic mobility, travel expenses, workation, sustainability
2 VDR – Netzwerk für geschäftliche Mobilität © VDR
Online Media 3 VDR – Netzwerk für geschäftliche Mobilität © VDR
Academy online media
Benefit from our high-quality reach!
600 participants per year
40% are non-VDR members
80% from small and medium-sized businesses
3.200 contacts receive the Academy Mailings
Target group - whom do you address directly
Target group - whom do you address directly
Employees from travel departments
Assistants, secretaries and clerks with the task of planning and
booking travel for individuals or teams
All employees in companies who are responsible for organizing
business travel
Employees from small and medium-sized companies
4 VDR – Netzwerk für geschäftliche Mobilität © VDR
NEW: Academy theme partner of the year
Included services
Academy home page:
Topic Selection: https://akademie.vdr-service.de/themen Year-round logo integration
Topic examples: Global Mobility, mobility budget, fleet, travel risk ... 4-week banner band placement
Topic page: year-round teaser Placement of job offers of the partner in the VDR job exchange or in the
Headline up to 65 characters including spaces respective teaser possible
Text up to 250-280 characters including spaces Sharing of released data of the participants
CTA & link
Logo or image 540 x 400 px Price: 7,500 Euros
Academy mailing: teaser for the date(s) (min. 1x per year) Topic selection until the end of October 2022 - please apply in time!
Seminar page and seminar program: Ad teaser or banner
5 VDR – Netzwerk für geschäftliche Mobilität © VDR
Academy mailings
Ad
Teaser
Headline up to 65 characters including spaces
Text up to 250-280 characters including spaces
CTA & link
Logo or image 540 x 400 px
Price: 1,100 Euros > Combi price: 3 mailings = 3,000 Euros
6 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR homepage
The new website offers you numerous possibilities to present
yourself with and about the VDR. Place your content in a targeted
way: intelligent, smart and mobile.
Benefit from our high-quality reach!
• 560 VDR member companies, 65% corporates
• 5,000 contacts in the business travel sector
• 4,500 contacts receive the newsletter VDR aktuell
• Opening rate about 20%, click rate 13.4%
Tis your chance to present yourself as a competent partner in the
world of business travel!
7 VDR – Netzwerk für geschäftliche Mobilität © VDR
Product placement and banner
Product placement "Supplier in the SME sector
Product placement
Logo placement
Teaser text 85 characters (incl. spaces)
Link to your special offer for SMEs. Note: Please make sure that the link
is not a general one to your company, but focuses on your solution for
SMEs. If you would like a separate landing page at the VDR, this is
possible.
Price: 2,000 Euros
Alternative: Free of charge if your company a) shares the portal with your
customers via newsletter, blog or mailing and b) communicates a seminar
from our broad seminar program in the second half of the year. (Text in
consultation, text templates can be provided by the VDR).
9 VDR – Netzwerk für geschäftliche Mobilität © VDR
Portal: Business trips in small and medium-sized enterprises
Banner
Banner width x height: 1110 x 200 px
Static or animated
Link to your offer
Unrivalled - only one banner per placement time
Runtime two (2) weeks
Price: 1,000 Euros
10 VDR – Netzwerk für geschäftliche Mobilität © VDRAdvertorial start page & newsroom
Advertisement Combination start page & newsroom
Content box Content box 1, 2 or 3:
Logo or image 540 x 400 px Prominent placement at start page next to VDR news
Headline text up to 50 characters incl. spaces Additional placement in newsroom
Duration is one week
Content page Price: 1,500 Euros
Up to three images 540 x 400 px
Subheadline: 100 characters incl. spaces Extension for a week
Around 1,500 characters incl. spaces Placement in newsroom in box 4, 5 or 6
Price: 750 Euros
11 VDR – Netzwerk für geschäftliche Mobilität © VDRBanner, banner, banner 12 VDR – Netzwerk für geschäftliche Mobilität © VDR
Banner
Banner strap at VDR home page Banner at content page
Banner strap: 1680 x 120 px Banner: 825 x 200 px
Visible on the home page Individual placement at content pages
Link to your offers Link to your offers
Duration is two weeks Duration is three weeks
Price: 1,000 Euros Price: 1,500 Euros
13 VDR – Netzwerk für geschäftliche Mobilität © VDRBanner
Overlay banner: Your message is above all! Overlay banner
Wide x high: 825 x 200 px
Your banner always in the front!
Static or animated
This new advertising option appears on all VDR pages globally. No matter from
Visibility banner 5 sec., permanent call-to-action "More about your logo".
which page the user enters the VDR, your banner is above the content of this
Link to your offer
page. Of course, the banner is also linked and leads directly to your content
Without competition - only one banner per placement time
when clicked. After a few seconds, the animation reduces your banner to a
Running time two weeks, 2,000 entries on average/week
permanently visible call-to-action.
Duration is one week
Initialization costs: one-time 500 Euros
Price: 2,000 Euros
14 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR newsletter
VDR aktuell: Advertisement VDR aktuell: Banner
Logo or image 540 x 400 px Banner 1440 x 340 px
Headline up to 65 characters including spaces Link to your offers or contentpage (optional): up to three images 540 x
Text up to 250-280 characters including spaces 400 px, about 1,500 characters
Shipping: Tuesdays, every 4 weeks Shipping: Tuesdays, every 14 days
Price: 1,150 Euros
Price: 1,150 Euros
15 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Analysis 16 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR-Geschäftsreiseanalyse: theme partner
• Block of topics with 3 closed questions - the VDR team is available here to advise on the content.
• Use our know-how to achieve clear and comprehensive answers with maximum significance through filter questions and formulations.
• Question compilation Nov & Dec 22, field phase Jan-March 23 (planned)
• Cross-analysis of your 3 questions with the sample characteristics
"Industry" (trade, services, manufacturing/construction and public sector)
"Size categories" (10-250 employees, 251-500 employees, 501-1,500 employees, over 1,500 employees)
• You will receive your evaluations as Excel tables, PowerPoint graphics and descriptive analyses as Word documents
• Evaluation of your results approx. three weeks before publication
• Free use with the note "In cooperation with the VDR Business Travel Analysis 2023" from the official publication onwards
• Including marketing packages
Price: 12,500 Euros
17 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-Geschäftsreiseanalyse: marketing packages
Ad teaser in business travel analysis:
• Headline: [65 characters incl. spaces], teaser text: [250-280 characters incl. spaces].
• Short link text (CTA) and linking, graphic or logo: 540 x 400 px
Logo display:
• Partner logo appears on the outside cover (U4) "With the kind support of..."
• Partner logo (with link) under “Fachmedien" (www.geschaeftsreiseanalyse.de)
• Multiple mention of the partner in VDR reporting and press releases (distribution list: trade and business press)
Banner on the VDR homepage:
• Banner band Width x height: 1680 x 120 px
• Static or animated, individual mouseover title and accessible description, link to your offer
• Duration two weeks, dates 2023 tbd
Price: 3,100 Euros
18 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-Geschäftsreiseanalyse: ad
Ad
Advertisement Cover page 2 or 3
Price: 6,000 Euros, full page
Theme-related
Price: 4,700 Euros, full page
Price: 3,500 Euros, half page
19 VDR – Netzwerk für geschäftliche Mobilität © VDRConferences 20 VDR – Netzwerk für geschäftliche Mobilität © VDR
NEW: "Compensation Partner of the Year 2023"
Compensation of VDR events Inclusive services
12x VDR regional conferences (2 each in the North, East, West, Central, South Mention and / or logo placement in VDR communication as "Compensation
and Bavarian regions) 20-80 delegates, regional Partner of the Year 2023".
Annual presence (banner) on the "Sustainable corporate mobility" theme page
1x Forum Geschäftsreisen 100 delegates, nationwide
Logo placement at “Green MeetingPoint” in the foyer of the events
1x VDR Conference 220 delegates, nationwide
Basic partner services of the respective event packages
1x ITB ITB trade exhibition booth „Home of Business Travel“
Price: 6,000 Euros + VAT
The VDR…
… does the data collection and calculation of delegate emissions for: Arrival and departure;
F&B; overnight stay.
A compensation company is paid by the VDR to compensate for the CO2 tonnes generated.
21 VDR – Netzwerk für geschäftliche Mobilität © VDRPromoter 2023 of sustainable business mobility
Only together we can make the difference and intelligently demand and promote climate-conscious business travel.
Set an example and become a Promoter 2023 of sustainable corporate mobility with your company!
Your Marketing Package 2023 - this is how the VDR presents you as a thank you for your financial support and trust in the association:
• Year-round and versatile logo presence.
• Business travel analysis: VDR advertorial on the topic of "sustainable corporate mobility" with logo presence of the sponsors
• VDR events: Green-MeetingPoints with logo presence of the sponsors: Regional Conferences, ITB, VDR Conference, Business Travel Forum
• Live on Stage Session on the main topic: slide with logo image of the sponsors
• Native Ad campaign with logo cloud of the sponsors
• Publications of the VDR competence team with logo image of the sponsors
• Logo presence with link on the topic page "Sustainable Corporate Mobility" https://www.vdr-service.de/nachhaltigkeit
• In consultation with the VDR, you can place your content on the topic of "Sustainable Corporate Mobility" in a one-week advertorial on the VDR
homepage and simultaneously in the newsroom.
6,000 EUR per sponsor
22 VDR – Netzwerk für geschäftliche Mobilität © VDRRegional Conferences
Lecture
• The sponsor gives a neutral, professionally-related oral lecture at the regional conference.
All approx. 30 min. including discussion time and company presentation
• Integration of your logo (with link) to the VDR homepage
• Digital representation of the logo in the invitations
• The sponsor can participate in the booked VDR regional conferences with up to two representatives of
the company (including the presenters)
Price: 2,800 Euros per Regional Conference
23 VDR – Netzwerk für geschäftliche Mobilität © VDRITB in Berlin: 07-09 March 2023
Home of Business Travel by ITB & VDR
The "Home of Business Travel" is within reach! The VDR once
again has the opportunity to exhibit in a large area with its co-
exhibitors and to become an integrated part of the congress with
the topic of business travel.
Attention all prospective co-exhibitors!
Due to the new price structures, there will only be the high table
model in 2023 and we are based in hall 3.1.
We are excited about the prospect of the business mobility
platform continuing to be an essential part of ITB and hope that
many strong partners will support this project to meet your
business contacts at the "Home of Business Travel" from 07-09
March 2023 in Berlin.
25 VDR – Netzwerk für geschäftliche Mobilität © VDRITB in Berlin: 07-09 March 2023
Inclusive services – for all co-exhibitor All benefits of the ITB- and VDR-communication
• Presentation of the exhibitors (brief description and logo) on the
• Planning and organization by VDR
website of the ITB Business Travel Days and VDR home page
• Logo display in the front area at the VDR entrance banner
• Prominent representation in newsletters and advertising material
• Full Catering
• Entry via various media partners of the ITB
• Electric outlets and WI-FI
• Naming in VDR and ITB pre- and post-event reporting
• Welcome of the guests/appointments by the VDR at the VDR entrance counter
• Naming in the invitation to all VDR-corporate contacts and member
• Access to the common exhibition stand is open to all corporates and suppliers by
companies
invitation.
26 VDR – Netzwerk für geschäftliche Mobilität © VDRITB in Berlin: 07-09 March 2023
Co-exhibitor: High Table „industrial style“
• High table and six stools
• Individual logo illustration on the high table
• Logo at VDR front counter
• Presence of three company representatives during the ITB Business Travel Days (two exhibitor passes are included in the price)
Price: 16,500 Euros
additional company representative: 750 Euros
27 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR Conference
25-26 April
28 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR Conference in Berlin: 25-26 April 2023
Registration Balloon ach
The first entrance belongs to you! The VDR shares The nhow Hotel Berlin is crying out for colourful ideas: All participants
with you the counter front of the registration walk through your balloon arch to the plenary. There's an acute risk of
a selfie!
Logo placement at the counter front
4 floor stickers before registration 1 balloon bow in front of the aisle to plenary
No additional production costs 4 floor stickers to guide the participants through the aisle
1 participant ticket Additional production costs: balloon bow (two-colour balloon bow
is approx. 350 euros)
Price: 4,500 Euros 1 participant ticket
Price: 4,500 Euros
Image source: Berlin-Ballons https://berlin-
29 VDR – Netzwerk für geschäftliche Mobilität © VDR
ballons.de/de/ballonbogen-ballonwandVDR Conference in Berlin: 25-26 April 2023 Keynote Closing Session Lanyards What do you want to give the audience? Summarise and share your The first impression belongs to your logo. This is also reflected in all views with the participants. the photos and is a popular memory of the event. Introduction by the sponsor in the plenary at stage Provide us with lanyards for the name badges of conference Rollups can be displayed in the main conference room delegates Possibility to provide giveaways & banner in the plenary Handout at the registry by VDR, approx. 200 pieces 2 participant tickets Production and costs by sponsor 26 April 2023 – Closing Session: 1 participant ticket Price: 6,500 Euros, incl. external keynote speaker Price: 3,000 Euros & speaker is paid by the sponsor Price: 5,500 Euros 30 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Berlin: 25-26 April 2023
Coffee-Table-Topper Barista Mobile
Place your brand on 8 high tables in the foyer during Make a gift of joy: Attendee magnet at events is the barista coffee. You
breaks with a professional fabric cover - these won't be able to save yourself from the rush and eternal thankfulness!
toppers can't be topped! 1 Barista Mobile
Placement in the break foyer
Logo placement on 8 high tables in the break foyer Additional costs: Rental and handling of the Barista Mobile
No additional production costs 2 participant tickets
Price: 2,500 Euros Price: 6,000 Euros
31 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR Conference in Berlin: 25-26 April 2023
Info-Booth Partner-Coffee-Table
Information booth in the foyer of the conference hotel during the whole Rollup at a coffee table can be displayed during the coffee breaks
meeting (structure, design, and execution by the sponsor) in the foyer of the conference hotel
2x3 sqm (each additional sqm: 500 Euro) Branding option: Bring your roll-up! (max. 1m width)
Possibility to provide giveaways 1 participant ticket
2 participant tickets
Price: 3,950 Euros
Price: 8,500 Euros
32 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR Conference in Berlin: 25-26 April 2023
Bedtime sweets Giveaways in the plenary
Surprise the guests in the hotel room with a cover letter for the give-away. It Double good: you delight the participants with a token of interest and have
could not be more personal. a permanent place in the photos in the plenary.
Giveaways for the participants in the hotel rooms of the nhow. Provide giveaways Display the giveaways on the chairs or tables in the
Additional costs: The distribution is carried out by the hotel staff, the costs plenary session at the kick-off event (approx. 250 pieces)
for this are to be paid separately as well as the costs for the production Distribution by the sponsor or the hotel (additional costs may apply)
The costs of production will be covered by the sponsor
Price: 1,500 Euros
Price: 1,500 Euros
33 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR Conference in Berlin: 25-26 April 2023
Basic Sponsoring services – valid for all conference packages
Mention and/or logo placement in VDR communication:
VDR newsletter
social media channels
landing page
invitation mailing
Mailing with partner placement in the follow-up
Company list and released personal data in the follow-up
Attention: sending of advertising mailings is not permitted!
34 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Forum in Wiesbaden: 21. June 2023
Business Travel Forum
This theme conference is in June and November. The target groups are around travel managers, buyers of traveling
services, persons who make travel arrangements for their company. Main part of delegates are small and mid sized
businesses. Media partner is „fvw|TravelTalk Business Travel“ and therefore the conference has a big visibility in the
press.
„Our aim is to give the travel manager the tools to improve business now and in the future.“ Hans-Ingo Biehl, member of
the VDR board.
In partnership with
41 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Forum in Wiesbaden: 21. June 2023
Info booth Theme partner plenary/breakout session
Information booth in the foyer of the conference hotel during the entire event Theme Partner of a trade in main conference room – all delegates (max.
Mention and/or logo placement in VDR communication:: 90 sec.)
VDR newsletter, social media channels, landing page, invitation mailing Rollup can be displayed in the breakout room
Mailing with partner placement in the follow-up Mention and/or logo placement in VDR communication::
Company list and released personal data in the follow-up (Attention: sending of VDR newsletter, social media channels, landing page, invitation
advertising mailings is not permitted!) mailing
Free exemption for two employee Speaker presentation on landing page
Price: 3,500 Euros Presentation available for download afterwards (recording until end of
presentation)
Mailing with partner placement in the follow-up
Company list and released personal data in the follow-up (Attention:
In partnership with sending of advertising mailings is not permitted!)
Free exemption for one employee
Price: 3,100 Euros for the plenary, or 2,500 EUR for a breakout session
42 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-Spotlight: Holistic mobility
Theme partner
1st day: participation of TWO employees; sales & product conception • The partner logo appears in the documentation of the results on the back
2nd day: participation of ONE employees; product conception cover (U4) or the last text page (U3): "courtesy of...“
Possibility to provide giveaways • Sector exclusive
Illustration of the logo on the participant list • The workshop on the 2nd day will be held with a maximum of 20
Naming of the partner and inclusion of the logo in the program participants from business, politics and research.
Naming of the partner in the VDR reporting • Summer time
Price: € 4,350 + VAT
43 VDR – Netzwerk für geschäftliche Mobilität © VDRLive on Stage: online event on one topic
The VDR regularly exchanges views with its members on current Dates 2023 and focus topics
topics in an informative format. Each event focuses on one topic. 14.02.2023 I 10am-12pm
The target group of this corporate event, which is free of charge, Holistic mobility
operational+business = holistic
is travel managers, buyers and mobility managers.
https://www.vdr-service.de/live-on-stage 14.09.2023 I 3-5 p.m.
Travel expenses
Savings, accounting, processes
07.11.2023 I 10am-12pm
Workation
Handling, guidelines, risks
05.12.2023 I 3-5 p.m.
Sustainability
Corporate Mobility Transparency, awareness,
#makeitsimple - implementation
44 VDR – Netzwerk für geschäftliche Mobilität © VDRLive on Stage: Present your solution specifically!
Package: Showcase
Presentation of your product/ solution
Duration: min. 15 minutes
Mention and/or logo placement in VDR communication::
VDR newsletter, social media channels, landing page, invitation
mailing
Speaker presentation on landing page
Presentation available for download afterwards (recording until end of
presentation)
Mailing with partner placement in the follow-up
Company list and released personal data in the follow-up
> Attention: sending of advertising mailings is not permitted!
Price: 950 Euros
45 VDR – Netzwerk für geschäftliche Mobilität © VDRGBTA/VDR-Conference: 14 -16 November in Hamburg
We connect the world of business mobility
Professional conferences at the Congress Centre in Hamburg. Together with GBTA Europe, the VDR invites you to the largest European
business mobility event in Germany once again.
We expect around 1,000 participants, who will be divided between power breakouts and a rich programme in the plenary session.
The Expo, as the heart of the conference, will host the opening and the many networking breaks. Take a look at the current exhibitors now and
find your place: https://gbtaeurope23.mapyourshow.com/8_0/floorplan/
A detailed announcement is coming soon!
48 VDR – Netzwerk für geschäftliche Mobilität © VDRGeneral information
File Information Online and Print
Online format: Logo as RGB PNG (or JPG, GIF); Graphics/banners/images as RGB JPG (or PNG, GIF) file
Print format: EPS file (or high-resolution CMYK JPG file) and additionally as high-resolution RGB JPG file
Contracting
The contract depends on the order of receipt. Should a sponsorship package not occur, you can decide whether you receive an
alternative offer or withdraw from the sponsorship agreement. If already paid, your money will be refunded.
Invoice
The invoicing is done usually no later than eight weeks prior to the program. All prices are in € (Euro) plus 19% VAT (at the time of
press date).
Cancellation conditions
A contract is concluded, as soon as you take one of the listed partner offers and received a confirmation. If not separately described in
the respective package, 50% cancellation charges apply in case of cancellation upon receipt of confirmation, and up to eight weeks
prior to the program. In case of cancellation less than eight weeks prior to the program, the entire sponsorship amount is payable.
49 VDR – Netzwerk für geschäftliche Mobilität © VDRContact details
Verband Deutsches Reisemanagement e.V.
VDR Service GmbH
Darmstädter Landstraße 125, 60598 Frankfurt
Julia Weigel
T. +49 69 695229 23
weigel@vdr-service.de
www.vdr-service.de/sponsoring
50 VDR – Netzwerk für geschäftliche Mobilität © VDRYou can also read
