HACKING EXPONENTIAL GROWTH - Achieve exponential growth with multiplier technologies and high impact leadership - IE.edu
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HACKING
EXPONENTIAL
GROWTH
Achieve exponential growth with multiplier technologies
and high impact leadership
9th - 15th June, 2019 Segovia, Spain www.ie.edu/heg
1 Quick Program Facts 05 2 Program Overview 07 3 Key Learnings 08 4 Methodology 10 5 From CEO to CXO 12 5 Day to Day of the Program 14 6 You and Your Class 16 7 Leading Faculty Members 17 8 General Information about the Program 18 9 An Innovative and Entrepreneurial Institution 20 10 IE Global Presence 22 11 Program Portfolio 2018-2019 24 12 Contacts26
QUICK
PROGRAM
FACTS
DATES
June 9 th - 15th, 2019
LOCATION
Segovia, Spain
SCHEDULE
Intensive and immersive
FORMAT
· Face to face
· Experiential, collaborative
and hands-on learning
LANGUAGE
English
FEE
7,400€ (accomodation and
meals on each day of the program
included)
New technologies are transforming customer behaviors, businesses, industries and societies. At IE, we believe that a single model or toolkit is not enough to adapt to this ever-changing environment. It takes an understanding of core management principles driven by a completely new mindset.
PROGRAM OVERVIEW
An exponential mindset can present you with opportunities to outsmart your competitors or build
your own market, on your terms. Across industries, disruptive forces are redefining how business is
done. A new generation of digital natives are disrupting markets and replacing traditional competitors
as the strongest drivers of change. Behind this shift in mindset, we find exponential growth.
LINEAR GROWTH EXPONENTIAL GROWTH
RELIES ON... RELIES ON...
Sum of competencies Multiplication of competencies
Resources of the entire
Corporate resources ecosystem
One business model A portfolio of business models
Leader as a catalyzer
Leader as a strategic coordinator of ideas and opportunities
Business models with
Business models with a long lifespan a short lifespan
Waterfall Execution Agile Execution
Hacking Exponential Growth is a pioneering Each participant will have the opportunity to
program for senior executives from every develop an individual strategic roadmap with
area of the business world looking to develop actionable initiatives. On the one hand, the
an exponential mindset to create, lead and personal shift that takes place throughout the
execute exponential business models. This duration of the program requires developing
strategic framework initiates a personal both a new mindset (CXO mindset) and a new
and organizational shift, which is the main role within your organization (Growth Hacker).
takeaway of this program. On the other hand, executives need to assume
a new approach in order to effectively manage
and balance exponential and linear business
models.
KEY LEARNINGS
Hacking Exponential Growth aims to help
participants in four key areas of discovery and
enhancement in their Exponential Journey.
8
Hacking Exponential Growth
Step 1 of the Exponential Journey focuses on a Step 2 of the Exponential Journey looks at how
profound shift from the role of established CEO to design the new strategic roadmap.
to a CEO with a CXO Mindset.
KEY LESSONS KEY LESSONS:
• Transform your managerial perspective to • Shift your strategic focus from improving
become a change catalyzer. your current business model to building a
• Build an exponential competitive map new one.
and increase your awareness of growth • Identify the key strategic challenges in your
opportunities. organization.
• Become the orchestrator of new business • Respond with actionable initiatives to address
models and embrace new talent. identified challenges.
KEY TOOLS AND TAKEAWAYS: KEY TOOLS AND TAKEAWAYS:
• CXO Mindset Assessment. • PUR (Price – Uncertainty – Risk) Business
• Strategic Escalation Map. Model Portfolio Management.
• Talent Orchestrator Model. • Market Maker Toolkit.
GAIN DESIGN
AN A NEW
EXPONENTIAL STRATEGIC
MINDSET ROADMAP
LEADING CHANGE GAIN NEW
(BECOMING BUSINESS
A GROWTH CAPABILITIES
HACKER)
Step 3 of the Exponential Journey concentrates Step 4 of the Exponential Journey provides each
on the leader’s role as a growth hacker. participant with new business capabilities.
KEY LESSONS: KEY LESSONS:
• Understand exponential environments and • Discover new business models.
transformational technologies. • Transform current business models.
• Identity and lead talent to encourage long- • Manage the business models portfolio.
lasting, meaningful change.
• Manage the transition from market player to
• Design specific organizational models which market maker.
foster growth and creation.
KEY TOOLS AND TAKEAWAYS:
KEY TOOLS AND TAKEAWAYS:
• Platform and orchestrated ecosystems
• SAL Ecosystem Mapping. business models.
• Agile Organizations Toolkit. • Transformation Governance Framework.
• Hyper Cycle Technology Model. • Organization capabilities – leadership
transition models (Cisco, Amazon and Google
Transition Models).
METHODOLOGY
The aim of this program is for each participant to
discover how to unlock exponential growth using
10
key models and tools to design their own roadmap
for long-lasting transformational growth within
Hacking Exponential Growth
their organization.
This program is based on a hands-on, experiential learning
methodology. The learning design includes innovative delivery
methods and pedagogy such as discovery learning, flipped classroom,
learning journals, project-based learning, as well as effective group
work, peer coaching and mentoring.
The program requires active participation, self-reflection, critical-
thinking, collaboration and openness, as well as an eagerness to
learn, ability to work on teams and work on a personal project, among
other activities.FROM CEO
TO CXO
Hacking Exponential Growth is a disruptive executive program,
which starts by challenging the very foundations and assumptions
of managerial techniques. Due to an unprecedented collision of
technological and social transformations, many traditional
approaches to business are increasingly irrelevant. At IE Business
School, our faculty members are leading the way in both research
and transforming perspectives regarding how organizations and
leaders can adapt and thrive within our ever-evolving business
landscape. The aim of this program is to help executives and
organizations create a concrete strategic roadmap through a
fundamental shift in mindset.
12
Our carefully crafted and heavily researched response to the current
business climate can be summarized by the “From CEO to CXO”
Hacking Exponential Growth
concept. In today’s world of business, executives in top managerial
positions need to shift their mindset from that of a traditional
CEO (Chief Executive Officer) to a game-changing CXO (Catalyzer
Exponential Orchestrator).
This change goes beyond reimagining top managerial roles
within an organization. It requires a fundamental personal and
professional mindshift.
HIEF ATALYZER
XECUTIVE E PONENTIAL
FFICE RCHESTRATORCEO CXO
CHIEF EXECUTIVE WHO AM I? CATALYZER EXPONENTIAL
OFFICER ORCHESTRATOR
I follow the rules IDENTITY I make the rules
I play the game BELIEFS I am a game changer
I focus on linear and I focus on unpredictable and
FOCUS
predictable growth exponential growth
I deal with challenges CHALLENGE I create challenges
I push my organization to My organization pulls me in
RELATIONSHIP MODEL
meet objectives to create objectives
Officer ORGANIZATIONAL ROLE Orchestrator
CEO CXO
HOW DO I PLAY THE
CHIEF EXECUTIVE CATALYZER EXPONENTIAL
BUSINESS GAME?
OFFICER ORCHESTRATOR
Linear Growth FOCUS Exponential Growth
Industry-based STRATEGY Ecosystem-based
Product/Service-based COMPETITION Customer needs based
Market Player MARKET Market Maker
Based on ownership of Based on open access to
EXECUTION
resources resources
Chief ORGANIZATIONAL ROLE CatalyzerDAY TO DAY OF
THE PROGRAM
Hacking Exponential Growth is a five-day program
built around 5 learning blocks
SUNDAY MONDAY TUESDAY WEDNESDAY
UNDERSTANDING EXPONENTIAL MARKETS AND
14 THE PARADIGM BUSINESS MODELS EXPERIENCES
Understanding Digital Exploring Exponential The Nature
Hacking Exponential Growth
Economy Business Models of Hybrid Markets
Understanding Digital Exploring Business Model The Nature of
Competition Transformation Hybrid Customers
TRANSPORTATION
Understanding your Exploring Exosystem The Nature of
MADRID-SEGOVIA
Digital Self Building & Management Hybrid Experiences
Hands-on Digital Business Model
Experience Design
Assesment Prototyping
KEY LEARNINGS KEY LEARNINGS KEY LEARNINGS
T he f i r st day of cla ss T h i s blo c k pr ov ides a Becoming a market maker
explores the exponential comprehensive catalogue is a distinctive feature of
paradigm and the role of of exponential business successf u l ex ponent ia l
technology as a multiplier models as well as a models t hat imply t he
with a practical approach to practical experience in abi l it y of t h i n k i n g i n
technology forecasting as exponential business terms of hybrid markets,
key capability for strategic models prototyping. customers and experiences.
scenarios.
Welcome Dinner Extracurricular Activity Extracurricular Activity Extracurricular ActivityTHURSDAY FRIDAY SATURDAY
HYBRID HYBRID
EXECUTION ORQUESTRATION
Leadership
Digital Innovation
In Exponential Times
Models for Exponential
Digital Leadership
Organizations
DEPARTURE
Digital Transformation
Exponential Leaders TO MADRID
& Governance
Digital Transformation Business Model
Roadmap Portfolio as a Game
KEY LEARNINGS KEY LEARNINGS
E x p onent i a l or g a n i- Talent is another critical
zations are not easy to multiplier in exponential
create. This block aims models. How to manage
to provide several tools and steer is a critical
devotes to define a clear hability to be developed
roadmap for the transi- by ever y exponential
tion from linear organiza- leader.
tions to exponential ones.
Extracurricular Activity Extracurricular ActivityYOU AND
YOUR CLASS
Hacking Exponential Growth is designed for
leaders and senior executives seeking the
360º perspective needed to lead in a world
defined by constant change. By developing
their strategic understanding, organizational
wisdom and innovation-based capabilities,
participants will experience a mindset shift
16 that will put them on the path to long-lasting
transformation.
Hacking Exponential Growth
Your class has been hand-picked to ensure an enriching
educational experience with a truly diverse group of global
peers. Your fellow program participants will quickly become
close allies, inspiring your learning journey both during the
program, and long after.
Throughout this program, each participant will discover how
to develop and implement a clear personal and organizational
roadmap for exponential transformation.
This demanding and highly immersive program requires
participants to have an open mind for active participation,
self-reflection, teamwork and making presentations, while
also working on a personal project and engaging in other
learning activities.
Participants need to be ambitious and ready to innovate
in order to successfully transform themselves and their
organizations.LEADING FACULTY MEMBERS HACKING EXPONENTIAL GROWTH’ METHODOLOGICAL APPROACH IS DEEPLY HANDS-ON. EVERY PARTICIPANT WILL BE A CRITICAL PART OF THE PROGRAM, WHICH AIMS TO PROVIDE CLEAR TAKEAWAYS AS A ROADMAP FOR EXPONENTIAL TRANSFORMATION AND A FIRST DRAFT OF EXPONENTIAL MODELS SUITABLE TO BE EXPLORED AND USED WITHIN ORGANIZATIONS. In order to facilitate this learning process, some of the best members of IE faculty has been selected to provide a unique blend of on-the-edge research and practitioner experience. • SALVADOR ARAGÓN • PETER FISK • NICK VAN DAM
GENERAL INFORMATION
ABOUT THE PROGRAM
DATES AND LOCATION
The program will take place on June 9 th-15th 2019 at the IE Business School Segovia
Campus.
ENTRY FEES
The total cost of the program is 7,400€, which includes program attendance and course
materials, as well as accomodation and meals on each day of the program.
18
MATERIALS
Participants will receive a recommended pre-course reading list and a dossier of
Hacking Exponential Growth
information regarding the course material to be covered.
CERTIFICATE OF PARTICIPATION
Participants will receive an accredited certificate of participation upon completing
the course.
CONFIRMATION OF ENROLLMENT
Pay ment a nd conf ir mation of en rollment must be completed at least
seven calendar days before the start of the program. The process should
be carried online by clicking on the “Register Now” button on the website
www.ie.edu/heg
Remember to check for your Alumni or Corporate terms with our Admisions Team.
CANCELLATIONS AND SUBSTITUTIONS
In the event that you cannot attend the course after enrollment has been confirmed,
and providing this is communicated no later than three weeks before the start of the
course, you are entitled to request a partial refund of the course fee. In lieu of canceling,
if you choose to change the name on the registration to another person from the same
company, the substitution can be made up until the day before the start of the course.AN INNOVATIVE AND ENTREPRENEURIAL INSTITUTION IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations. IE provides a learning environment where technologies and diversity play a key role.
IE
AT A GLANCE
Focused on
academic excellence
since
1973
Over More than 130
1.000 29 nationalities
executives enroll postgraduate are represented
in our Open Programs programs on campus
every year
More than More than 30
500 65.000 international
professors alumni hold offices
from all continents management positions around the globe
in over 165 countriesIE GLOBAL PRESENCE
IE is present in countries worldwide:
29 offices around the world
583 people who work on improving the school daily
1500 events a year, around the world
IE HUB / Campus
GENERAL
4
northamerica@ie.edu
Los Angeles New York
westcoast@ie.edu northeast@ie.edu
Miami Toronto
NORTH AMERICA southusa@ie.edu canada@ie.edu
22
Hacking Exponential Growth
8
LATIN AMERICA
Buenos Aires Quito GENERAL
argentina@ie.edu ecuador@ie.edu latam@ie.edu
uruguay@ie.edu Sao Paulo Mexico
Lima brasil@ie.edu mexico@ie.edu
peru@ie.edu Caracas Bogota
bolivia@ie.edu venezuela@ie.edu colombia@ie.edu
paraguay@ie.edu Santiago de centroamerica@ie.edu
Chile
chile@ie.edu7
GENERAL Paris Lisbon
europe@ie.edu france@ie.edu portugal@ie.edu
UK & Ireland Madrid & Segovia Moscow
uk@ie.edu iespain@ie.edu eeca@ie.edu
EUROPE Munich Milan Istanbul
dach@ie.edu italia@ie.edu turkey@ie.edu
6
GENERAL Seoul Singapore
europe@ie.edu korea@ie.edu singapore@ie.edu
Sydney Mumbai southeastasia@ie.edu
australia@ie.edu india@ie.edu
ASIA-PACIFIC Shanghai & Beijing Tokyo
china@ie.edu japan@ie.edu
3
MIDDLE EAST
AFRICA
GENERAL
mea@ie.edu
Riyadh
saudi@ie.edu
Dubai
uae@ie.edu
Lagos
nigeria@ie.edu
Johannesburg
southernafrica@ie.eduPROGRAM PORTFOLIO
2018-2019
PROGRAMAS EJECUTIVOS
VENTAS ESTRATEGIA Y LIDERAZGO
Dirección Comercial Liderazgo Transformacional
www.ie.edu/dc www.ie.edu/lt
• 26 - 29 noviembre 2018 • 18 - 21 marzo 2019
• 24 - 28 junio 2019
MARKETING Y COMUNICACIÓN
TECNOLOGÍA E INNOVACIÓN Customer Experience Management
Digital Playroom www.ie.edu/ce
24 www.ie.edu/dpr • 19 - 21 noviembre 2018
• 20 septiembre 2018 • 20 - 22 mayo 2019
• 18 octubre 2018
Hacking Exponential Growth
GESTIÓN DE PROYECTOS
• 22 noviembre 2018
Dirección de Proyectos
• 23 enero 2019
www.ie.edu/dp
• 20 febrero 2019
• 26 - 29 noviembre 2018
• 20 marzo 2019
• 4 - 7 junio 2019
Liderando la Transformación Digital
RESPONSABILIDAD SOCIAL
www.ie.edu/ltd
CORPORATIVA
• 10 - 14 junio 2019
Programa Ejecutivo en Responsabilidad
FINANZAS Corporativa
Gestión de Tesorería www.ie.edu/persc
www.ie.edu/gt • 11 - 16 marzo 2019
• 27 febrero - 1 marzo 2019 • 17 - 22 junio 2019
Programa de Finanzas Corporativas (Online) RECURSOS HUMANOS
www.ie.edu/fco Y GESTIÓN DEL TALENTO
• 4 marzo - 20 mayo 2019 Taller de Negociación
www.ie.edu/tn
Project Finance
• 21 - 22 noviembre 2018
www.ie.edu/pf
• 30 - 31 mayo 2019
• 22 - 24 mayo 2019
EMPRESA FAMILIAR
Fundamentos Financieros para la Dirección
Empresa Familiar 4.0
www.ie.edu/fnf
www.ie.edu/gef-es
• 12 - 15 marzo 2019
• 20 - 24 mayo 2019INTERNATIONAL EXECUTIVE PROGRAMS
STRATEGY & LEADERSHIP TECHNOLOGY, ANALYTICS, INNOVATION
High Impact Leadership Program Accelerate: Building Business From Science and
www.ie.edu/hilp Technology
• November 28th - 30 th, 2018 www.ie.edu/abbst
• June 20 th - 22nd, 2019 • October 15 th, 2018 - March 16th, 2019
Executive Summer School FINANCE
www.ie.edu/exss Venture Capital
• July 8th - 12th, 2019 www.ie.edu/vc
• November 19 th - 21st, 2018
Hacking Exponential Growth
• June 10 th - 12th, 2019
www.ie.edu/heg
• June 9th-15th, 2019 Private Equity
www.ie.edu/pe
SECURITY
• November 22nd - 23rd, 2018
Effective Management for Security Professionals
• June 13th - 14th, 2019
www.ie.edu/emsp
• July 2nd - 5th, 2019 Strategic Corporate Finance
www.ie.edu/scf
COMMUNICATION
• June 12th - 14th, 2019
Communication Skills and Public Speaking
www.ie.edu/csps Behavorial Finance
• March 7th - 9 th, 2019 www.ie.edu/bhf
• June 17th - 18th, 2019
CONTACTS
Deniz Torcu Andrea Urosa
Director of Executive Programs Coordinador of Executive Programs
deniz.torcu@ie.edu mariaandrea.urosa@ie.edu
+34 91 568 96 00 +34 91 568 97 58
IE Business School More Information:
@IEExecEducation
Executive Education www.ie.edu/execIE Business School
Executive Education
Pinar 18, 28006. Madrid, Spain.
+34 91 568 96 00
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