Next Generation Solutions for Indian Railways - Sundar Ram VP, Technology Sales Consulting

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Next Generation Solutions for Indian Railways
Sundar Ram
VP, Technology Sales Consulting
Safe Harbor Statement

The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decision. The
development, release, and timing of any features
or functionality described for Oracle’s products
remains at the sole discretion of Oracle.

     CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Agenda

 • IT Challenges

 • Innovation in Industry Solutions

 • Results Achieved by Various Customers

    CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
The Challenges We’re Hearing
! Increase Operational Efficiency:
    How do I increase my operational efficiency and modernize my
    infrastructure without adversely affecting my business?
    Business experience shows that sub-optimal use of maximum train capacity can be due to technical
    parameters but also to poor operational capacity management.”
                                                       – UIC

!
    Increase Profitable Business and Loyalty:
    How can I identify, retain and develop my high-yielding customers and
    win business from other modes of transport?
    “The continued growth in demand for freight services due to the increased amount of manufacturing in
    developing regions will be a key growth driver for the industry moving forward.” – Datamonitor

!
    Ensure Regulatory Compliance and Security:
    How can I ensure that all my staff are qualified and my assets are
    managed in line with regulatory requirements?
    •“We are unable to manage our users across all of our applications, databases, and systems and our
    auditors require that we have comprehensive tracking of our user lifecycle. We have many databases
    and DBAs. It is impossible to manage their accounts effectively across our enterprise.”

           CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Railways - IT Challenges

        DEPENDANCE ON LEGACY                                                              COMPLEX APPLICATIONS
        SYSTEMS                                                                           ENVIRONMENTS
        … Critical business processes                                                     …Years of custom development
        (reservations, operations, cargo                                                  and decentralized solutions have
        operations) depend on legacy                                                      led to complex application
        systems that are hard to modify,                                                  environments with multiple data
        costly to maintain, and run on aging                                              sources, complex integrations,
        expensive hardware                                                                and several point solutions with
                                                                                          poor documentation and support

        AGING FRAGILE                                                                     SHRINKING IT BUDGETS
        INFRASTRUCTURE                                                                    …Shrinking IT budgets leave little
        …Strong focus on costs and low                                                    room for new investments in
        investments have left railways with                                               platforms although need to replace
        aging server, PC, and network                                                     and improve their aging
        infrastructure making it difficult to                                             applications and IT infrastructure
        support 24*7 operations across
        multiple continents

IT has a critical role to play as Indian Railways find ways to lower costs, grow
                   revenues, and enhance customer experience

        CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Agenda

 • IT Challenges

 • Innovation in Industry Solutions

 • Results Achieved by Various Customers

    CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Next Generation Rail Solutions
Deliver Profitable Growth in an Increasingly Competitive Market

        Reduce Costs by
     Increasing Operational
           Efficiency

     Increase Profitability by
    Identifying and Retaining
      High-Value Customers

      Ensure Regulatory
    Compliance, Certification,
         and Security

       CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Reduce Costs by Increasing Operational Efficiency

     Requirement                                        Capability                                              Solution

Manage, build, modernize                         Seamless process-
                                                                                                   Comprehensive suite for
& maintain infrastructure,                       centric Integration of
and optimize train                              various existing                                 business process integrations
                                                                                                   across technologies
operations                                       systems

                                                 Best-in-class toolset to
                                                                                                   Workflow, Event Management,
Reduce duplication of effort                     integrate best of breed,
                                                                                                   BPEL,
and improve controls and                        legacy applications and                          Integration to Automate
processes                                        new solutions and
                                                                                                   Processes
                                                 technology

                                                                                                   Open standards based spatial
                                                  GIS capability can be
Spatial enabled logistics                                                                          solution can be easily
solutions                                        used to enable Logistics                        integrated with various ERP
                                                  applications
                                                                                                   system

              CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Business Processes – Apps, Functions and People

                Process Disconnects Across Silos                                                                      End-to-end Business Process
          Customer        Sales            Marketing        Customer     Inventory &   Finance & HR
         Relationship                                        Service       Logistics
         Management

                        Product Configuration
  Process
Disconnects
 Missed                 Customer Support Help Desk
Exceptions
Escalating
  Costs                 Customer Loyalty Management
                                                                                                        Customer
                                                                                                       Relationship                                       Customer     Inventory &
                                                                                                       Management       Sales            Marketing         Service       Logistics   Finance & HR

                                                                                                                                                        product
                        SFA   Product    product    SCM   product   DB   LMS    B2B                        CRM        SFA   Prodict    product    SCM             DB   LMS    B2B        ERP
              CRM                                                                          ERP                                                           info.
                                                                            Inv                                                                                           Inv
                                              ERP             MSO                                                                          ERP.             MSO
                                                                           MGMT                                                                                          MGMT

                                        Enterprise Infrastructure                                                                     Enterprise Infrastructure

                Real-World Business Processes span                                                     BPM models, simulates, executes, manages,
              organizations, systems, and applications.                                               monitors, & optimizes those Business Processes.

                              CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
BPM : Framework for Business Optimization

                                                   Business Process
                                                   Analyst Developer

  Process modeling, simulation
  and documentation                                                                                   Process development
                                                                                                      and systems integration
                                         Process
                                    execution and
                                     management
Business
  Owner

                                                                                                   Business User                Process
                                                                                                   Interaction                 Participants
                                                                            Enterprise
                                                                            applications
    Business dashboards and                                                 and
    historical & trend analysis tools                                       databases

                 CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
BPM and SOA…
    Better Together

BPM                                                              SOA
• Optimizes business processes      • Simplifies IT infrastructure
• Provides business insight         • Supports service reuse
• Driven directly by business goals • Driven indirectly by business
                                      goals, translated to a need for
                                      flexibility and IT agility

                                                                              Provides a layer of
  SOA greatly simplifies BPM                                               responsiveness, control &
       implementations                                                         governance for IT
                                                                               underneath BPM

           CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
BPM Value Proposition

• Imagine that a business user could
     build a business process model and do process
    simulations to come up with the best way to
    optimize the process (Business Process Analysis)

•…then IT can rapidly deploy the process by
     simply importing the model into a development
    environment to build the web services and then
    install into the runtime
•…and once in production, both Business User and IT
    have a single console to monitor all activity related
   to that process to make real-time decisions while
   collecting, analyzing and comparing operational
   performance against the simulation model (Business
   Activity Monitoring)

        CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Next Generation Rail Solutions
Deliver Profitable Growth in an Increasingly Competitive Market

        Reduce Costs by
     Increasing Operational
           Efficiency

     Increase Profitability by
    Identifying and Retaining
      High-Value Customers

      Ensure Regulatory
    Compliance and Security

       CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Increase Profitability by Identifying and Retaining
    High-Value Customers

     Requirement                                         Capability                                               Solution
                                               Industry-tailored
Increase revenue by                                                                                   Business Intelligence
                                               business intelligence to
identifying, retaining and                                                                            solutions analyze Customer,
developing high yield                         sell and market to both                               Operational, and Financial
                                               passenger and freight
passenger / freight customers                                                                         Data
                                               rail customers

                                               Integrated Loyalty, Call                              Single solution from loyalty
Manage and reward regular,
high value customers                          Center, Marketing, and                               program management to
                                               Analytics                                             data mining and call centers

             CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Intelligent Analysis

             Finance                    HR               Compliance                 Operations            Passenger Apps

 Dashboards

Business
Processes

                                     SOA & BPM Infrastructure
                               RosettaNet
External                                     ebXML        Enterprise
Partners                                                 Technology
                               EDI

           Web Services               B2B                                           Email           Apps             DB    Legacy

            CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Business Intelligence & Decision Support

                                 The Leading BI Technology Platform

 Interactive   Reporting &              Ad-hoc                Proactive            Disconnected              MS Office              Web
Dashboards     Publishing               Analysis              Detection              Analytics                Plug-in             Services
                                                              and Alerts

                                      Simplified Business Model and Abstraction Layer
     Business                         Intelligent Caching Services
    Intelligence                      Multidimensional Calculation and Integration Engine

       Server                         Intelligent Request Generation and Optimized Data Access Services

     OLTP & ODS              Data Warehouse                          Oracle                            Files                 Business
      Systems                   Data Mart                       PeopleSoft, Siebel,                    Excel                 Process
                                                                  Custom Apps                          XML

               CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Dashboards (in Real-time)

     CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Multi-Dimensional Analytics Dashboard
     Provide Multi-Dimensional View of All Customer Transactional Information

1 Electronically capture all                                                                    4
  customer interactions                 Service Level                                                                           View of
                                        Commitments                                                                             Customer
             Inbound call                                    Revenue /                                                          or Program
                                                         Profitability Mgmt                                                     based on
                                                                                                                                role

     Call Center               Integration Services
                                                                                                 Universal customer master and
   Passenger                                                                                     integration services provide a
     Web                                UCM
                                                                          Complaint              platform through which railroad
    Booking                                            Web                Management             customer data and interactions can
                                                     Services
                                                                                                 be captured, viewed and distributed
                                                                                                 to all major touch-points
                                     Data Quality
                                                                         Contract
Marketing/Sales                       Services                         Commitments
Campaigns
                                                                                                • 360 degree customer view
                                                                                                • Customer data available at all
2 Proactive marketing                             3 Use data in operational                       touch points
   campaigns for new or                                environment to deliver
   expanded svcs / pricing                             value-added service                      • More focused customer service

                  CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
HP Oracle Database Machine
Configured for High Performance Data Warehousing

   • 8 Oracle Database servers
      – 64 Intel processor cores
      – Oracle Enterprise Linux
   • 14 Exadata Storage Servers
      – Up to 168 TB raw storage
   • InfiniBand switches

   • Optimized, Certified, and
     Supported by Oracle

       CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Next Generation Rail Solutions
Deliver Profitable Growth in an Increasingly Competitive Market

        Reduce Costs by
     Increasing Operational
           Efficiency

     Increase Profitability by
    Identifying and Retaining
      High-Value Customers

      Ensure Regulatory
    Compliance and Security

       CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Ensure Regulatory Compliance and Security

     Requirement                                     Capability                                                 Solution
                                                                                                    Collaboration and content
Manage and control                        Manage / Control Access
                                                                                                    management solution with
customer and regulatory                   to Structured and
documents in a secure                    Unstructured Data through                                Identity Management
                                                                                                    Solution to facilitate full
environment                               Content and Identity Mgmt
                                                                                                    lifecycle compliance

Encrypting and securing
                                          Encrypt Data and prevent                                  Leading security
the data when at rest
                                          access at database layer                                  enhancements in Database
and in motion and                        and Auditing the data for                                layer for secure audit and
preventing un-
                                          access                                                    segregation of duties
authorized data access

             CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Database Security Framework
 Security and Compliance

Monitoring                                                                 Secured
                                                                                                                    DB Roll
                                                                           Auditing
                Configuration                                                                                       back/Undo
                Management

Access Control
                                                                                                                      Label the
             Segregation                                                                                              data for
             of duties                                                                                                High
                                                                                                                      Security
Encryption and Masking

                                                                                                                      Masking
                DB Encryption
                                                                           Secured                                    data from
                and secure
                                                                           Backup                                     developers
                data exchange

             CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Advanced DB Security
 Protect data on Network, Disk, and Tape

• Transparent Data Encryption (TDE)
  – No application changes                                                                                               Strong
  – Tablespace and column encryption                                                                                  Authentication
  – Encrypted backups (RMAN) and Data
    Pump Exports                                                                                                   Network
  – Encrypt Oracle Securefiles (LOBS)                                                                             Encryption

• Built-In Key Management
  – Transparent, automated
  – Hardware Security Module (HSM)
• Network Encryption
                                                                                75000       (                         )   ^#^*>*

  – SSL/TLS                                                                        Encrypted Disks, Backups,
                                                                                           Exports
  – Native - no certificates required
• Strong Authentication
  – Kerberos, PKI

        CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Firewall for Database – Internal Threats
 Enforce Compliance and Mitigate Internal Threat

• Restrict DBA access to
  application data                                                                           Realms
• Compliance
   – Controls on privileged users
   – Separation of Duty                                                                                               Multi-Factor
• Enforce data access security                                       Reports                                          Authorization
  policies
   – Control who, when, where and
     how is data accessed                                                                                      Separation
                                                                           Audit
   – Policy can be based on IP                                                                                 of Duty
     address, time, auth…
• SQL Command Rules                                                                          Command
                                                                                             Rules

        CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Efficient & Secured Auditing
Compliance and alert on Threats

                                                                                           Monitor           Policies
   Consolidate and
  Secure Audit Data
                                                                               Reports                               Security

 Simplify Compliance
     Reporting

   Alert on Security
        Threats

 Lower IT Costs With                                                                                                  DB2, Sybase
   Audit Policies                                               Oracle                                                  (beta)
                                                               Databases                          Microsoft
                                                                                                 SQL Server

       CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Security Architecture
     Maximum Data Security Architecture

                                                                      Configuration
                                                                     Management Pack

                         Identity Management

                                                                Enterprise
                                                             User Management
E-Business Suite

  PeopleSoft
                                                            Network encryption

    Siebel

  SAP - others
                                                                                          Data Masking Pack
                                                                  Audit Data
                                                                                                             Dev &
                                                                                                              Test
                                                                                          Encrypted Backups
                                    Secured Audit

               CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Fiorde Securely Manages
   Regulatory Documents
COMPANY OVERVIEW                                                           CUSTOMER PERSPECTIVE
• Fiorde International Logistics is a full service                         “With Oracle Content DB, we were able to
 transportation logistics and cargo custom-clearance                       extend the value of our Oracle Database to
 service organization. It offers cargo consolidation
 services to its clients – anywhere on the planet. By
                                                                           cost effectively manage both our unstructured
 means of its international partnerships, it has                           and structured content on the same platform.
 access to warehouses and fleets on five continents,                       We were also able to improve our processes
 offering its clients the widest and most complete                         by integrating them with Oracle Content DB to
 logistics operations in the world.                                        provide secure, efficient content management
                                                                           within the context of how our people work.”
CHALLENGES / OPPORTUNITIES                                                 Sergio Augusto Peralta, IT Manager
• Integrate disparate systems to improve business
  processes and operational efficiency
• Improve productivity with enterprise-wide content                        RESULTS
  management system
                                                                           • Gained the ability to securely manage
• Minimize technology maintenance costs                                      regulatory documents for import and
                                                                             export processes
SOLUTIONS
                                                                           • Increased operational efficiency and
• Implemented Oracle Content Database to create a                            employee productivity
  cost effective, scalable, and secure enterprise wide
  content management solution for 500 users                                • Simplified IT administration and reduced
• Use Oracle Content DB Web Services to integrate                            the cost of storing unstructured and
  legacy applications and business processes                                 structured content

               CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Agenda

 • IT Challenges

 • Innovation in Industry Solutions

 • Results Achieved by Various Customers

    CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Oracle in Rail
Did You Know?

                 4 of the top 5 freight railroads globally run Oracle
                 Solutions

                 More than 30 of the world’s leading railways run
                 Oracle Solutions

                 2 of the top 5 largest railroads globally run
                 Oracle Loyalty solutions

                 26 of the top 40 US Transit organizations run
                 Oracle Solutions

                 No. 1 rail infrastructure company in the
                 world runs Oracle solutions

     CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
Rail Customer Results

                   “We selected the Siebel proposal because it was innovative, flexible,
                   and simple, with a single solution for the entire domain, from loyalty
                   program management to data mining and call centers.”

                   “Undertaking a major upgrade to the HR system is a non-trivial exercise
                   but we are very pleased with the results, thanks in no small part to the
                   expertise of Oracle Consulting and the strong commitment from Oracle
                   management. The new system enabled us to reduce operating costs
                   while providing better management support and services to our staff.”

                   “Our job at DB Systems is to help Deutsche Bahn leverage the power of
                   technology to compete more effectively. PeopleSoft Enterprise Service
                   Automation will support that mandate by helping us to reduce costs and
                   increase our productivity. We expect a very fast return on our
                   investment using PeopleSoft Enterprise Service Automation.”

                   “Our corporate dashboard takes 43 of our key operational measures
                   and displays them in a format that makes it easy to identify change.
                   It enables us to drill down in any of these critical areas. By building a
                   corporate dashboard with Hyperion Essbase, we’ve made business
                   performance much easier to understand and act upon.”

     CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
People: Oracle’s Ecosystem Creates Advantage

                                                  30,000 applications
                                                      customers
              220,000 database                                                             30,000 middleware
                    customers                                                              customers

    29,000 developers,
    support engineers                                                                                  1,300 participants
      and consultants                                                                                  in early customer
                                                           275,000                                     adoption programs
                                                         Customers
1,700 application ISVs                                   Benefiting
                                                        from Shared                                     950 customers
5,000 middleware ISVs                                    Innovation                                     participating in
                                                                                                        Customer Advisory
                                                                                                        Boards
    9,000 database ISVs

            35 Fusion strategy                                                             500 Industry & Product
             council members                                                               strategy council members
                                                     425 user groups

           CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
The Oracle Difference

Only Oracle…

 Offers an industry-leading suite of middleware solutions to rationalize
  and modernize your legacy systems so you can lower costs, shorten
  time-to-market, and increase security, performance, and scalability

 Provides a rail-proven financial suite that has been demonstrated to
  reduce operator costs and increase back-office efficiency

 Delivers a complete solution to plan, manage, deploy and maintain rail
  assets (fixed, moving and linear) and spares

 Provides a transportation management platform to optimize the
  movement of intermodal containers and to proactively manage their
  flow over your intermodal network

       CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract
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