VTEX positions itself as a Major Player in the global market - With a SaaS multi-tenant ecommerce solution, the company is known for accelerating ...
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IDC
MarketScape
VTEX positions itself as With a SaaS multi-tenant ecommerce
solution, the company is known for
a Major Player in the global market. accelerating innovation and national
and international clients’ growth.
01
IDC MarketScape
IDC MarketScape
What is the IDC?
IDC MarketScape What is the IDC? IDC is the premier market More than 1000 analysts in 110 intelligence and consultancy countries provide local, regional provider of information technology, and global knowledge and insights telecommunications and mass on software, services, telecom consuming technology markets. and hardware technology markets, It analyzes and forecasts as well as on vertical segments technology trends so that and IT investments. market professionals, investors and executives can make fact-based business decisions.
IDC MarketScape
The impact of digital Digital transformation is not
transformation on businesses just a movement to digitize
come to light in all market businesses. It’s main focus is to
segments, but especially in retail. bring a company’s decision-making
The possibility to deliver buying capabilities to a new level, starting
experiences to customers opens from a cultural shift that puts
new growth opportunities data use, action swiftness and
to companies present in this a constant innovation mindset at the
market segment, based on forefront of this transformation.
a real understanding of the target In addition, this culture boasts great
audience’s needs and desires, discipline in its execution, enabling
along with the possibility to it to identify potential operational
effectively deliver customization gains, tactical initiatives and
on a large scale. strategic movements that allow
for a customer’s expectations
to be met in the best possible way,
thereby gaining an edge over
market competitors.
IDC MarketScape Cultural change and the absorption IT team are often caught in solving of new business processes by daily problems instead of promoting companies riding the digital new solutions that increase the transformation wave leads to a company’s competitiveness. rethinking of information technology In this context, the ecommerce use models, which includes platform fulfills an important role: replacing legacy systems (along simultaneously offering more with any linked fixed and personnel flexibility to develop new solutions costs) with SaaS platforms, and centralizing the exchange contracted as services and highly of data with legacy systems. adaptable to precise business Thus, it reduces corporate IT needs. One of the main challenges architecture complexity, since the IT area faces with regards to any future innovations the market retail is the integration complexity may demand can be directly between business applications and connected to the ecommerce, partner systems, which decreases simplifying the management agility and performance, in addition of multiple contact points with to distracting the teams from customers, payment platforms competitive scenarios. and logistics.
02
IDC MarketScape
IDC MarketScape
Two software
architecture models
IDC MarketScape Two software architecture models There are two main ecommerce system architecture models offered worldwide. These models define the way platforms are built, traded by companies and used by retailers and industries. Understanding the advantages and disadvantages of each model is the first analysis that IT teams must undertake to see which model is best suited for your needs, business vision and market strategy.
IDC MarketScape 01. Unified platform A model in which a single Unified platforms tend to require ecommerce system offers all a longer implementation time due of the functionality that could to their complexity and the high be used by a company’s digital number of functionalities they operations. In this case, the have, which may or may not be platform supports all of the used on a daily basis. operations that, in some way or another, connect with the ecommerce, such as inventory management, product catalog, order management (OMS), content management, marketing and sales.
IDC MarketScape 02. API based platform In this model, the ecommerce cost and benefit from a faster serves as the backbone on top implementation. However, internal of which specific applications HR resources must be capable are individually contracted and to successfully implement all connected to the business system. API connections. This allows the retailer to solely contact the resources needed at that particular moment and, afterwards, to incorporate other tools according to the operation’s level of complexity. API based platforms tend to be more flexible, have a lower starting
03
IDC MarketScape
IDC MarketScape
Think about today
and tomorrowIDC MarketScape Think about today and tomorrow The speed with which business the market evolution without environments transform is high, burying too much capital in but should further increase within systems that may prove obsolete the next few years. This creates in the near future. The uncertainties a new challenge to IT decision that the future holds force makers: how to deal with current companies to be flexible in market demands and prepare the keeping all options on the table. company for the next five years, which are almost unpredictable? When making business decisions, adopting cloud-enabled market SaaS solutions is a way of following
IDC MarketScape
Part of the process of Considering that the ability to react
maintaining future flexibility to market changes will be an ever
is in the IT architecture itself. more valuable characteristic of more
Even in companies that choose innovative companies that are digital
not to replace all of their legacy transformation leaders. Having a less
systems with cloud-based versions, flexible IT architecture will inevitably
centralized business configurations slow down a company’s path to
based on ecommerce solutions innovation. Digital retail needs to
standardized methods, processes structure operations to ensure that
and information. In addition, resources can be tested and swiftly
they minimize the impact that implemented when these benefit the
future innovations have on legacy current business reality.
systems: when the time comes
to incorporate new resources
into your current platform, the
ecommerce integration offers
Having a less flexible
simplicity, speed and flexibility IT architecture will
at an affordable cost.
inevitably slow down
a company’s path to
innovation.04
IDC MarketScape
IDC MarketScape
A market referenceIDC MarketScape A market reference The IDC MarketScape report provides a comparative analysis of the major B2C e-commerce players and provides company decision makers with trustworthy guidelines for defining which e-commerce platform to adopt and which vendors are best equipped to handle current and future global e-commerce challenges.
IDC MarketScape In the report’s most recent issue With its elastic, cloud-based (which came out earlier in 2018), and multi-tenant infrastructure, VTEX was named a Major market the company constantly brings Player for SaaS and cloud-enabled innovation to its customers and global e-commerce solutions enables resources, that were for B2C retail, highlighting the developed based on specific company’s ability for worldwide demands of a particular market innovation. According to segment, to be readily available IDC MarketScape, VTEX has to all ecosystem participants. pushed ahead in recent years Therefore, the platform remains with developing solutions that sturdy, up-to-date and undergoing support the need companies frequent innovation, enabling have to accelerate their digital it to follow and even anticipate transformation. market demands.
IDC MarketScape This results is increased transaction security, while as the same time delivering a faster, more transparent and accessible customer shopping experience. According to the IDC MarketScape report, VTEX excels in features such as a robust marketplace, an advanced promotions module, a distributed and highly functional OMS, as well as its SmartCheckout, a VTEX exclusive feature that makes one-click password-less transactions possible, with a single checkout page. This feature alone leads to a buying conversion rate increase of up to 21%.
05
IDC MarketScape
IDC MarketScape
Global impact,
local DNAIDC MarketScape
Global impact,
local DNA
VTEX platform is currently present To deliver such agility in terms of
28 countries, with more
in 28 countries, with more than platform development and go lives
2,500 connected online stores, (with an average time of 109 days), than 2,500 connected
including 40% of the world’s most VTEX counts on the support of more online stores, including
valuable brands and supporting than 1,000 worldwide partners,
sales in more than 50 countries including payment gateways, 40% of the world’s most
and all currencies. The pace implementation agencies and valuable brands.
of innovation is intense: during marketplaces.
the last 12 months, the platform
underwent more than ten
thousand deploys and updates,
contemplating resources that
cater to any user demand.IDC MarketScape Global impact, local DNA The result of this global infrastructure is the possibility count on resources that are validated by an extensive network of business partners and clients, which increases the security, agility and quality of the experience offered to customers. Among the main factors that led to VTEX being considered a Major Player in the global context by the IDC MarketScape report are:
IDC MarketScape
Configuration Single Sign-in Strong presence
capabilities in Latin America
One of the strong points SmartCheckout allows Originating in Brazil, VTEX
highlighted by clients who were customers to log in to a store started its global expansion
interviewed for the study was the without having to create an in Latin America, where
configuration flexibility related account on its site, with only it is widely recognized as
to apps and user experience. their email and credit card data. market leader.
For subsequent purchases,
checkout can be done quickly
using just the email address.IDC MarketScape The challenges that VTEX will be tackling next in order to gain even more credit in evaluations done by consultancies such as the IDC are:
IDC MarketScape
Global reach Artificial Customer support
Intelligence
As the main focus for VTEX since A.I. and machine learning are In a fast-paced world, keeping
2017 has been Latin America, some of the large expansion your customers close, heeding
there is a lot of room for growth vectors of technology use in their suggestions and requests,
in markets such as the US, Europe retail, since the capacity to is fundamental to accelerating
and Asia. The acquisition of process large amounts of data innovation and continuing to be
US based UniteU in January of to uncover behavioral patterns relevant in the market.
2019 marks an important step in leads to a huge potential for
this direction: with it, VTEX has innovation and competitiveness.
doubled the number of US clients VTEX is closely following this
to more than 100 businesses. trend and has developed
solutions that integrate A.I.
in ecommerce.IDC MarketScape Companies that seek a robust SaaS multi-tenant solution that allows them to scale their infrastructure according to demand, while maintaining the quality and availability based on constant platform updates, can count on VTEX as a platform IDC MarketScape recognizes as a Major Player. Retailers and industries that seek global expansion, but that want to count on the flexibility of a typically Brazilian company, find in VTEX a worthy partner to accelerate their growth.
IDC MarketScape
Accelerate
Commerce
Transformation
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