Vilas Insider SPRING 2022 - School of Journalism and Mass Communication
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Vilas Insider SPRING 2022 School of Journalism and Mass Communication
Honoring Undergrads Accepted Grad Student
The Black Voice’s
Retiring Faculty to POLITICO Wins Teaching
New Documentary
and Staff Journalism Institute Award
From the Director Student News
communication classes worked professional master’s students. Two J-Schoolers Accepted into POLITICO Journalism Institute
with UniverCity Alliance to create Professor Sue Robinson won one
real life campaigns promoting of the UW-Madison Awards for By Emily Knepple
Wisconsin cities, including Mentoring Undergraduates in
Tamia Fowlkes and Gaby challenges and excited to connect
promoting diversity and mental Research, Scholarly and Creative
Vinick, both SJMC class of 2022 with seasoned professionals and
health in the Village of Waunakee. Activities for her mentorship in
graduates, will participate in student journalists around the
After having to hold the event the classroom as well as her work
the Summer 2022 POLITICO country.”
virtually last year, our graduate with The Black Voice, the National
Journalism Institute. This 10-day Fowlkes is currently an intern
students were able to host the Association of Black Journalists,
program offers hands-on training at the The Rachel Maddow
Communication Crossroads the Undergraduate Research
and opportunities to learn from Show, a student representative
Conference in person once Scholars Program and the McNair
journalists in the biggest political for the National Association of
again, highlighting student Scholars Program.
newsrooms in the country. Black Journalists and a WISC-
Dear J-School Friends, research on a variety of topics Finally, I wanted to recognize
The institute will run from 3 Reporting News Intern.
As we come to the close including health communication, and thank our alumni and friends
May 31 to June 10 and will Her time at UW-Madison has
of another academic year in social movements and political of the School for all of their
include participants from political included a variety of different
the School of Journalism and discourse. Our graduate students support over the course of this Tamia Fowlkes (BA’22)
hubs throughout the country, extracurricular activities that
Mass Communication, I want are also being recognized at the year, especially during our recent
including California, New York built her skill set as a reporter.
to proudly share some of university level, including Gryffin Day of the Badger fundraising
and Washington, D.C. Political journalism intrigues
the accomplishments of our Loya, who received a campuswide campaign. Together, we were
Vinick, a D.C. native, has grown Fowlkes, especially at what
department with you. The last TA Award for Innovation in able to raise $31,743.06 from
up reading POLITICO and closely she calls the “tumultuous
few years have been challenging Teaching, and Aman Abhishek, 138 donors, which included a
follows its political coverage. She political moment” in which we
for us all, but the dedication of our who was named a Mosse generous matching gift from
shared she’s excited to “see the are currently living. She values
students, faculty, staff and alumni Graduate Exchange Fellow and current and former Board of
city in a new light alongside such the work certain journalists do
has been both encouraging and will be studying at the Hebrew Visitors members, led by Ben
a talented team of journalists.” and their ability to “effectively
inspiring. University of Jerusalem. Deutsch and Scott Farrell.
Throughout her time at UW- articulate the weight of these
With a return to in-person Additionally, our faculty Events like this show that when
Madison, she has worked at issues to the public in a manner
learning, our students and and staff have continued to be the J-School community comes
The Daily Cardinal, Madison that is concise, straightforward
instructors have adapted acknowledged for their strong together, we can truly make a
Magazine, News Not Noise and and analytical.”
remarkably well to the changing commitment to teaching and difference for students.
PBS Wisconsin. She also founded “A lot of people, especially Gaby Vinick (BA’22)
environment. The safe return research. Assistant Professor I thank each of you for taking
UW-Madison’s chapter of The younger audiences, feel as if they
to the classroom and face-to- Sijia Yang received an Exceptional the time to read this newsletter
Women’s Network. can’t engage in politics because shared it is an honor to be
face interaction have been one Service Support Award from and for staying connected with
“I’ve always been drawn to they don’t really understand or accepted into this program and
of the highlights of my year, the Office of the Provost. This the J-School. Your ongoing
the public service aspect of connect with the issues,” Fowlkes they are excited to build their
demonstrating the value of award will support his crucial support means the world to us
journalism and find that the goals said. “I hope this experience allows networks and develop their skills
connection and collaboration in research, including a major and our students.
of this POLITICO program align me to become more effective at as journalists.
our School. project on combating vaccine
with my career goals,” Vinick doing that.”
Our undergraduate students hesitancy called the Communities On Wisconsin!
said. “I’m ready to tackle new Both Vinick and Fowlkes
have continued achieving great Confronting COVID-19 (C3)
things, like receiving awards Project. Teaching Faculty Stacy
from the Wisconsin Broadcasters Forster received the Chancellor’s
Association and Milwaukee Press Hilldale Award for Excellence in
Vilas Insider Director, School of Journalism and Mass © 2022 Board of Regents of the University of
Teaching, recognizing high-quality Communication Wisconsin System. The University of Wisconsin
Club. Students of The Black
is the alumni newsletter of the School of Journalism Hernando Rojas (PhD’05) is an equal-opportunity educator and employer.
Voice produced a documentary instruction and her distinguished We promote excellence through diversity in all
and Mass Communication at the University of
about the organization’s history contributions. Stacy’s impact on Wisconsin–Madison, 821 University Ave., Madison, Newsletter Editor programs.
students is evident throughout the Ashley Toy (BA’13)
titled “We the Vision,” which WI 53706.
Cover: Recipients of the 2022 James L. Baughman
premiered in March in a screening School, from introducing students Email Contributing Writer Senior Achievement Awards. From left, Lauren
at Union South’s Marquee to SJMC in J202 to leading Hernando Rojas info@journalism.wisc.edu Emily Knepple (BA’22) Lessila, Tamia Fowlkes, Yiting Duan, Zoe Bockhorst
and Lauryn Azu. Not pictured: Austin Urbach
Cinema. Students in Professor students in J417 as they create Director, School of Journalism Website (Photo: Makenna Erickson)
This newsletter was printed through gift funds
Doug McLeod’s strategic Curb magazine, to her work with and Mass Communication journalism.wisc.edu administered by the UW Foundation.
School News
Retiring Faculty and Staff Leave Behind a Legacy By Emily Knepple
and Ashley Toy
shared you cannot appreciate
UW-Madison enough.
Working at UW-Madison has
been his “favorite career out of
course, open, available office
space.
Robert Schwoch, who has all [his] careers.” During his time as Director,
served as both a lecturer and “I just like the opportunity to Shah worked hard to retain
academic advisor during his time interact with young people and talented faculty members
at UW-Madison, shares being able get a more intergenerational view within the department by using
to work where he received his of the world,” Schwoch said. resources and internal support.
B.A. in 1988 has been a rewarding Helen Firstbrook Franklin “I have loved being a part of this
experience. Professor of Journalism Hemant community, the SJMC community
While working in political Shah joined the department in as well as the larger UW-Madison
communication, Schwoch applied 1990. His research and teaching community,” Shah said. “I think
for the then-part-time advisor focus on race, ethnicity and it’s one of the great institutions
position and had planned to media. At the time he came to in the country, if not the world,
continue his consulting on the UW, his areas of focus weren’t and it’s just amazing how much
side. Soon after, a professor spoken about broadly. But, in the intellectual stimulation that one
Vilas Distinguished Distinguished Teaching Lecturer and Helen Firstbrook Franklin passed away mid-year, and he was classes he’s taught, he’s exposed can get at a place like this, even
Achievement Professor Faculty III Patricia Undergraduate Academic Professor of Journalism approached to teach a strategic students to a new way of thinking without seeking out, but if you
Lewis Friedland Hastings Advisor Robert Schwoch Hemant Shah communication course. that’s only become mainstream in seek it out it’s unparalleled.”
Schwoch shares both he and the last decade. All four faculty and staff
After decades of dedication to articles and book chapters, his digital landscape. Under her the students ended up enjoying He served as the School’s members retiring this year have
teaching, research and service publications include five books. guidance, students have gone on the course, and he’s been with the Director from 2014-2020. been crucial to the department’s
in the School of Journalism and His latest book, Battleground: to win awards for their work in department ever since. As Director, Shah saw how curriculum and consistent
Mass Communication, Lewis Asymmetric Communication broadcast journalism, specifically On top of his work in politics, committed and loyal the faculty support for its students. They will
Friedland, Patricia Hastings, Ecologies and the Erosion of Civil for The Badger Report, a biweekly Schwoch, who earned his MFA are to each other and the continue their connection with
Robert Schwoch and Hemant Society in Wisconsin, was written student newscast Hastings in writing literature, has always students. In 2019 when the fifth SJMC via emeritus status in the
Shah are set to retire. with his colleagues in the Mass founded. loved writing nonfiction and floor of Vilas flooded, he shared department.
Vilas Distinguished Communication Research Center. “In the last five, six years, hopes to revisit it after closing this every person came together to
Achievement Professor Lew Beyond his remarkable we’ve managed to come up with chapter. find practical solutions and, of
Friedland joined the faculty in scholarship, Friedland has been an a whole bunch of classes that
1991. His research focuses on outstanding mentor and friend to feed into a real world, practical
civic and citizen journalism, students and faculty alike. approach,” Hastings said. She
communication and society, “It’s one of the best lives you has taught courses focusing on
communication research can have in the U.S. and maybe video and audio storytelling, and
methods, international news the world,” Friedland said of his hopes those classes will continue
reporting, and civil society and time in academia. “If you can make to teach students the necessary
public life, which was reflected in a career researching, writing, skills to communicate effectively.
his teaching and affiliation in the teaching, get paid for it, there’s Hastings, who is planning
Department of Sociology. really nothing better.” to travel, sleep and bike upon
During his time in the Distinguished Teaching her retirement, wants students
department, Friedland Faculty III Pat Hastings, whose to know that they are capable
founded and led the Center for early career in radio, print and of telling stories in all of these
Communication and Democracy TV provided a robust skill set different ways. “It’s in everything,”
and Madison Commons, both and a variety of experience, also Hastings said.
of which made huge impacts on received an M.A. in journalism She is excited to see what
students, researchers and the from SJMC in 1993. the students go on to do and
publics they served. While at UW-Madison, emphasizes the hardworking
Friedland’s research has been Hastings has worked hard to nature of the community at
supported by major foundations. create a curriculum that is up UW-Madison. Hastings, who has Faculty, staff and guests of the School of Journalism and Mass Communication gathered in May to recognize the
In addition to many journal to date with the ever-changing perspectives from other schools, careers and celebrate the retirements of Friedland, Hastings, Schwoch and Shah.
Faculty & Staff News Student Q&A
Stacy Forster Wins Chancellor’s Hilldale Award for Excellence in Graduate Student Luis Gryffin Loya Wins Campuswide Teaching
Teaching By Ashley Toy Assistant Award
J202: Mass Communication political satire and am currently
support of the primary mission of me to help them on a career path
Practices for the School investigating how humor can
UW-Madison. they’ve chosen for themselves in
of Journalism and Mass reduce political polarization.
Forster has been teaching in our major,” Forster said.
Communication, where I helped Overall, I’m most interested in
SJMC since 2012. She teaches In addition to her teaching,
move the course to remote understanding how social justice
several key courses on both Forster serves as the director of
instruction and adapt in-lab issues are institutionalized. I’m
the reporting and strategic the professional master’s program
writing coaching to the virtual still developing my dissertation
communication sides of the and the editor of Madison
classroom. I’ve also been a but will explore how news
J-School curriculum, including Commons.
teaching assistant for J175: coverage of Black Lives Matter
Journalism 202, the six-credit “I’m inspired by our
Media Fluency in the Digital protests influences policymakers
gateway course to the major, students’ creativity, talents and
Age in the summer with Deb and criminal justice reforms. I am
Journalism 345, which introduces determination, and I learn as much
Pierce, who’s enabled me to hoping to understand the agenda-
students to the strategic from them as they do from me,”
take an active role in developing setting effect of protest on the
communication track, and Forster said. “I’m also grateful for
Stacy Forster, Teaching Faculty Journalism 417, which produces the course curriculum. Before individuals who have the power to
my colleagues in the school, who
III in the SJMC, has received the Curb magazine. arriving in Wisconsin, I worked for introduce or support legislation.
have supported and encouraged Tell us a bit about this award and two years as a TA for introductory
2022 Chancellor’s Hilldale Award “It’s a true honor and privilege me every step of the way.” your experience as a TA. Any other fun facts you’d like to
for Excellence in Teaching. The for me to be part of our students’ communication theory and public
I received the Innovation in speaking. share?
award recognizes distinguished UW-Madison experience — I take Teaching Award, which recognizes I’m a proud member of the
contributions to teaching in seriously the trust they’ve put in TAs who bring extraordinary What do you research? 45x90 club and Nelsen’s Bitters
creativity to their work and have I research two areas within Club. My name is also flying
developed or adapted teaching political communication. One line through space, affixed to the
Sijia Yang Receives Exceptional Service Support Award By Ashley Toy methods or techniques in new and examines protest news coverage OSIRIS-REx on its mission to
innovative ways. and how this affects social asteroid Bennu.
I’m currently the lead TA for movement outcomes. I also study
underrepresented groups, who called Communities Confronting
are tasked with service activities COVID-19 (C3).
Day of the Badger 2022: By the Numbers
beyond what is usually expected The campaign aims to amplify
of faculty members. the voices and vaccine-related
In addition to teaching both experiences of local community
undergraduate and graduate leaders and members living in Thanks to our generous donors, this annual
courses, Yang conducts research rural counties in Wisconsin via fundraiser was a huge success. Here’s a look
related to message effects a series of video public service at how we did:
and persuasion using both
experimental and computational
announcements on social media
to target rural residents.
$31,743.06 $12,500
methods, especially in the area of Yang is also a co-principal raised in 1,848 minutes match from 7
generous current
health communication. investigator on another
and former Board of
“I appreciate the recognition of project focused on correcting 138 Visitors members:
Sijia Ya n g , Assistant my service both to SJMC and to misinformation about COVID-19, Gift leaders Ben
local communities in Wisconsin,” titled “How Large-Scale gifts given during Deutsch and
Professor in the SJMC, has
Day of the Badger Scott Farrell,
received an Exceptional Yang said. Identification and Intervention
Joy Amundson,
Service Support Award. The This year, Yang has been a co- Can Empower Professional Fact-
program acknowledges and investigator on a major research Checkers to Improve Democracy 28 Shoshana Dichter,
Phil Haslanger, Phil
supports assistant and associate project focused on combating and Public Health,” funded by Faculty and staff celebrate Day of the Badger, an annual fundraising event.
first-time donors Rosenthal and Dave
professors, especially women COVID-19 vaccine hesitancy in a National Science Foundation Proceeds go to the Annual Fund, which provides discretionary funding for things Zweifel
to the J-School
like student scholarships.
and those from historically rural communities in Wisconsin Convergence Accelerator grant.
Alumni News Gift Impact
“We the Vision” Documentary Shines a Spotlight on Historic Sharon Stark Turns Passion for Philanthropy into Professorship
Student Publications By Emily Knepple By Ashley Toy change and consumers aren’t philanthropy and the importance
always getting in-depth, accurate of seeing the impact of her work
important lineage of Black news, Stark saw a need to make an during her life and beyond.
storytellers on this campus that impact. “One of the things I want
have been doing the work.” One “All of that has to be changed, to emphasize is the idea of
of Lansana’s core motivations for or this country doesn’t survive,” philanthropy while you’re alive.
making the movie was to make Stark said. “We need a journalism Because it is fun. It’s been one of
sure The Black Voice was never revival.” the most meaningful things I’ve
forgotten again. One of her goals is to create done in my life,” Stark said. “When
Lansana hopes the a world-class investigative you’re doing it for the university,
documentary will showcase journalism school. She would like you’re looking at the future and
the “compassion the students to see someone hired who has you can have an influence on
who come through The Black been or is still an investigative what happens at some point when
Voice have for each other and journalist. She specified the you’re not around. It’s a legacy,
the platform.” The Black Voice individual should do practical and legacies are powerful.”
encouraged Lansana to constantly Longtime supporter of SJMC application research, and In addition to this gift, she
A still from the documentary “We The Vision,” featuring student leadership
step out of his comfort zone and Sharon Stark has pledged an she hopes they can help give also established the Sharon
from The Black Voice. From left, Nile Lansana, Randee Mervin, Chelsea
explore different passions. The estate gift that will establish a journalists the tools to vet news Stark Investigative Journalism
Hylton and Enjoyiana Nururdin.
alumni included in the film have all journalism professorship in her stories and access fact-checking Internship Fund, which supports
When Nile Lansana (BA’21) and interviews were done over Zoom gone on to pursue a passion that name. algorithms. two student interns at the
his peers were first approached in due to the pandemic. The film was The Black Voice enabled. As news consumption habits Stark reiterated her passion for Milwaukee Journal Sentinel.
Fall 2020 to create a documentary primarily put together during the “It’s been amazing to see how
about The Black Voice, they were entirely virtual school year. that informal mentorship that
conducting interviews within a The Black Voice originally came was rooted in The Black Voice New Scholarship Honors Alum and TV Executive Gerald J. Ruben
month. out of the 1969 Black student has blossomed to where it is now,”
Lansana was the co-Editor- strikes on UW-Madison’s campus. Lansana said. “I’m so excited to By Emily Knepple and Ashley Toy from 1954-1958. During his time as news director and executive
in-Chief at the time, alongside Lansana shared that “We the see it continue not only through in the J-School, Ruben wrote for producer. He won the prestigious
Chelsea Hylton (BA’21) and Vision” falls perfectly in line with myself but through the students the Daily Cardinal and belonged Peabody Award for his station’s
Managing Editor Enjoyiana the core values of the publication at TBV on campus now.” to honorary journalism fraternity coverage of the Rodney King
Nururdin (BA’21). The 2020-21 since its inception by continuing Lansana described the process Sigma Delta Chi. He gained videotaped beating, as well as
school year would be The Black to provide a space for Black of creating “We the Vision” as a professional experience working 12 Emmy Awards and numerous
Voice’s 50th anniversary, and the students to tell their stories. The labor of love. Lansana is back in for the Associated Press, WLIP in awards from the Radio and
staff was eager to showcase all of documentary shines a light on the Chicago, where he coaches soccer Kenosha and Campus Journal, a Television News Association,
the crucial work that’s been done organization’s formation and its and is considering his next steps. newscast on WHA-TV in Madison. the Associated Press and the Los
over the years. history. With the release of “We the After graduating, Ruben Angeles Press Club. He produced
“We the Vision” premiered on In the Spring 2021 semester, Vision,” he is now able to move on. worked at different television nearly 10,000 television
March 1 at the Marquee Theater The Black Voice published its first “I felt like I couldn’t move on stations, including WGN in newscasts, believed to be a record
at Union South. The documentary print issue in nearly 50 years. The from UW and The Black Voice Chicago, and KTTV and KNXT in for an individual in the United
was directed and produced by publication printed its last issue in without making this happen Los Angeles. In 1978, he joined States.
Lansana and included interviews 1973 and only revitalized in 2014 and without doing justice and KTLA where he would spend The first recipient of the
with a long list of TBV alumni and and had been publishing online honoring all of the incredible The estate of alum Gerald J. the rest of his career. He started scholarship is rising senior
current members. since then. people and all of the amazing Ruben, who passed away in 2015, as news director and eventually Samantha Benish. She is currently
Lansana, Hylton and 2021- “The story of The Black Voice work that has been created and has established a scholarship in became executive producer of the Life & Style Editor at The
22 Editor-in-Chief Lauryn Azu and ‘We the Vision’ is such the people who come through his memory. KTLA News at 10, a role he held Daily Cardinal, the same paper
(BA’22) conducted all of the an unsung narrative on UW- TBV,” said Lansana. Raised in Kenosha, Ruben came until his retirement in 2008. for which Ruben wrote during his
interviews for the documentary. Madison’s campus,” Lansana said. to the University of Wisconsin In 2006, he was honored for time at UW-Madison.
Lansana said most of his The movie illustrates a “powerful, after serving in the Air Force 30 years of distinguished service
Events
During their fall meeting, members of the SJMC Board of Visitors had the opportunity to meet with students from
The Black Voice, Curb magazine and student interns working in the communication field.
Students from the Class of 2020 had the chance to return to campus for an in-person celebration after graduation
events were canceled due to COVID-19. Curb magazine alums got to see the cover of the magazine they helped to
create hanging on the fifth floor of Vilas Hall. From left, Madeline Boulanger, Allysan Melby and Lily Oberstein.
We are sad to share that Sharon Dunwoody, Evjue- We are sad to share that Dave Black (MA’03) died
Bascom Professor Emerita, died on Feb. 4. Sharon on Feb. 13. Dave inspired generations of students
The Communication Crossroads Conference returned in person this year. Crossroads is an interdisciplinary conference joined the faculty in 1981, was the first woman as general manager of WSUM 91.7. He oversaw the
on communication organized, led and presented entirely by graduate students. This panel, “Communication and Director of the School and later served as the Associate eight-year process of building WSUM into the station
Social Movement” featured several presentations from SJMC students. From left, Kruthika Kamath, Elaine Almeida, Dean for Graduate Education. She is pictured here in it is today. He is pictured here in the station’s office in
Macau Ka Fai Mak and Diego Romeo. the Journalism Reading Room in 2019. 2015.
Nonprofit
Organization
US Postage
School of Journalism and Mass Communication
University of Wisconsin–Madison
PAID
UMS
821 University Ave.
Madison, WI 53706
Find us online
journalism.wisc.edu
Read more at
journalism.wisc.edu/news
Support the
J-School with a gift:
journalism.wisc.edu/donate
J202 Quiz
As a J-Schooler, J202 is the first class taken after being admitted. It is impossible to forget
the quizzes that started off each lecture on Monday morning to test students on AP style,
grammar, course material and current events. If you were enrolled in J202 now, how well
would you do?
1. Fix this sentence: The Power of the Dog is up for twelve Academy Awards at the
upcoming Oscars ceremony. (2 errors)
2. What are the different kinds of marketing content covered by the acronym PESO?
3. What kind of natural disaster happened in Stoughton the first weekend of March?
(Don’t worry, we won’t make you write a breaking news story about it.)
4. What does the news value “proximity” refer to?
5. In April, the Senate confirmed President Biden’s pick for the vacancy on the U.S.
Supreme Court — who is she?
6. Fix this sentence: Brianna Decker, a native of Dousman, Wis., led the US in assists
during the team’s gold medal run in 2018. (2 errors)
run in 2018.
Brianna Decker, a native of Dousman, Wisconsin, led the U.S. in assists during the team’s gold medal 6.
Ketanji Brown Jackson 5.
Where the story takes place — we typically care about news stories that happen close to where we are 4.
A tornado touched down and damaged homes 3.
Paid, Earned, Shared, Owned 2.
“The Power of the Dog” is up for 12 Academy Awards at the upcoming Oscars ceremony. 1.
Photo by Leone Venter on Unsplash
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