Using Data to Make Transfer Decisions-It's a Real Thing - Stars

Page created by Herbert Welch
 
CONTINUE READING
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Using Data to Make Transfer
Decisions—It’s a Real Thing
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Outcomes
Firm Understanding of PTK

Leveraging PTK & PTK Connect to
Serve Students

Maximizing PTK’s Recruitment Tools
to Meet Your Enrollment Goals

Transfer Honor Roll: Get Recognized      Christin Grissom, MBA
for Your Transfer Pathways
                                       Associate Vice President of Scholarship
Transfer Recruitment Best Practices       Phi Theta Kappa Honor Society

                                      Contact:   christin.grissom@ptk.org
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Why
 Transfers Matter
• Shifting Demographics

• 49% start at a two-year
  college

• 80%+ Intend to Transfer

• Transfers = High Yield
  Population

• Drivers of Diversity &
  ROI
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Who We Are
Started in Missouri 100 Years Ago

Originally modeled after Phi Beta
Kappa but later added co-curricular
programs

1,295 Chapters divided in 29 Regions
3.5 Million Members

Alabama is it’s own Region

33 chapters in Alabama
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
What We Do
• Recognize Academic
  Excellence

• Increase College
  Completion

• Strengthen Workplace
  Skills

• Promote Campus
  Engagement

• Provide Access to
  Scholarships and
  Employment (new!)
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Knowledge is Power

       Forbes.com | Five Students
       That Show Why Community
       Colleges Make The Grade

       'Know Your Worth':
       Phi Theta Kappa's President And CEO
       On The Value Of Transfer Students
                                             Lynn Tincher-Ladner, Ph.D.
                                                      President and CEO
                                                Phi Theta Kappa Honor Society
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Phi Theta Kappa members are a
key indicator of quality
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
PTK National
N = 24,000 – 6 years
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Label = “Honor Student”
Using Data to Make Transfer Decisions-It's a Real Thing - Stars
Benefits of PTK Engagement: Two-Year Colleges

                          High Student       Culture of   Increase Peer
                          Self Esteem       Completion    Engagement

                         Increase Faculty    Increase      Kudos and
    PTK - Headquarters     Engagement        Diversity      Awards
PTK Opens Doors to Merit-Based Scholarships

                                  Certification Exam
                                    Scholarships
   Emergency       Foundation
    Funding        Scholarships

                      d777

                                     Won Joon Kang     Philippe Schicker
   Certification     Transfer
   Scholarships    Scholarships
Co-Curricular Programs at Scale
How? Through Online
Transition Programs

• Competitive Edge – Professional development
  course focusing on soft skills and career planning.
  Over 12,000 students have taken the course. Will
  be redesigned with updated content in 2019.

• Transfer Edge – Just Released. Interactive online
  course preparing community college students
  how to select, secure and succeed at transfer

• Career Edge – Coming in 2019 and based on focus
  group research from CTE students on how to
  research, negotiate and land a job
Benefits of PTK Engagement: Four-Year Colleges

                       Increased     Recruitment    Engagement
                       Exposure       Resources     Opportunities

       Transfer Fair
                       Retention &     Culture of   Recognition
                       Completion     Completion
Recruitment Tools

   PTK Connect to Micro Target Transfers            FREE Transfer Profile
   PTK Transfer Scholarships           Forward Facing Recruitment Events
Data Sources
Serving Students
Serving Recruiters
Student Behavioral Trends

        Why create transfer           Why create a transfer profile?
   scholarships? 6 times more       Students are actively searching for
   likely to research in reverse.        colleges just like yours.
Transfer Honor Roll

• Competitive Process
  awarding the top 25%
  colleges

• Partnered with the
  National Student
  Clearinghouse

• Earn Transfer
  Endorsement &
  National Recognition

• It’s FREE
Best Practices
• Know Your Audience
• Create a Transfer Friendly
  Culture
• Institutional Research = Your
  BFF
• Leverage Data to Drive
  Decisions
• Refine Marketing Efforts &
  Diversify Your Strategies
• Provide Scholarship Funding
• Perfect the Transfer
  Evaluation Process
• Minimize Credit Loss
April 4-6
Gaylord Palms Resort & Convention Center
            Orlando, Florida
         Registration Now Open
 Transfer Fair Registration is Still Open

     ptk.org/Events/AnnualConvention
Questions?
You can also read