Using Data to Make Transfer Decisions-It's a Real Thing - Stars
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Outcomes Firm Understanding of PTK Leveraging PTK & PTK Connect to Serve Students Maximizing PTK’s Recruitment Tools to Meet Your Enrollment Goals Transfer Honor Roll: Get Recognized Christin Grissom, MBA for Your Transfer Pathways Associate Vice President of Scholarship Transfer Recruitment Best Practices Phi Theta Kappa Honor Society Contact: christin.grissom@ptk.org
Why Transfers Matter • Shifting Demographics • 49% start at a two-year college • 80%+ Intend to Transfer • Transfers = High Yield Population • Drivers of Diversity & ROI
Who We Are Started in Missouri 100 Years Ago Originally modeled after Phi Beta Kappa but later added co-curricular programs 1,295 Chapters divided in 29 Regions 3.5 Million Members Alabama is it’s own Region 33 chapters in Alabama
What We Do • Recognize Academic Excellence • Increase College Completion • Strengthen Workplace Skills • Promote Campus Engagement • Provide Access to Scholarships and Employment (new!)
Knowledge is Power Forbes.com | Five Students That Show Why Community Colleges Make The Grade 'Know Your Worth': Phi Theta Kappa's President And CEO On The Value Of Transfer Students Lynn Tincher-Ladner, Ph.D. President and CEO Phi Theta Kappa Honor Society
Benefits of PTK Engagement: Two-Year Colleges High Student Culture of Increase Peer Self Esteem Completion Engagement Increase Faculty Increase Kudos and PTK - Headquarters Engagement Diversity Awards
PTK Opens Doors to Merit-Based Scholarships Certification Exam Scholarships Emergency Foundation Funding Scholarships d777 Won Joon Kang Philippe Schicker Certification Transfer Scholarships Scholarships
Co-Curricular Programs at Scale
How? Through Online Transition Programs • Competitive Edge – Professional development course focusing on soft skills and career planning. Over 12,000 students have taken the course. Will be redesigned with updated content in 2019. • Transfer Edge – Just Released. Interactive online course preparing community college students how to select, secure and succeed at transfer • Career Edge – Coming in 2019 and based on focus group research from CTE students on how to research, negotiate and land a job
Benefits of PTK Engagement: Four-Year Colleges Increased Recruitment Engagement Exposure Resources Opportunities Transfer Fair Retention & Culture of Recognition Completion Completion
Recruitment Tools PTK Connect to Micro Target Transfers FREE Transfer Profile PTK Transfer Scholarships Forward Facing Recruitment Events
Data Sources
Serving Students
Serving Recruiters
Student Behavioral Trends Why create transfer Why create a transfer profile? scholarships? 6 times more Students are actively searching for likely to research in reverse. colleges just like yours.
Transfer Honor Roll • Competitive Process awarding the top 25% colleges • Partnered with the National Student Clearinghouse • Earn Transfer Endorsement & National Recognition • It’s FREE
Best Practices • Know Your Audience • Create a Transfer Friendly Culture • Institutional Research = Your BFF • Leverage Data to Drive Decisions • Refine Marketing Efforts & Diversify Your Strategies • Provide Scholarship Funding • Perfect the Transfer Evaluation Process • Minimize Credit Loss
April 4-6 Gaylord Palms Resort & Convention Center Orlando, Florida Registration Now Open Transfer Fair Registration is Still Open ptk.org/Events/AnnualConvention
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