UniTED WEWE WENTWENT FURTHER - report activit y - Mais Unidos
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2020/21 ac t i v i t y report grupo +unidos COLLABORATIVE SOCIAL INVESTMENT FUND uniTED WE WENT FURTHER
expedient EDITORIAL
CONSULTATIVE BOARD HELLO,
David Bunce This report presents the social results of
Viveka Kaitila Grupo +Unidos in 2020. +Unidos engages in
the most innovative actions of Corporative Social
Responsibility, planning and executing projects
with high social impact along with the public
MANAGEMENT COMITTEE initiative in multiple regions in Brazil.
Daniel Grynberg The year 2020 wasn’t easy, most of all for those
Elaine Rodrigues in socioeconomic vulnerability. For this reason, we
Gabriela Szprinc didn’t stay put amidst many social challenges.
Thiago Fernandes More than 8 million reais were invested in projects
in education, employability, social assistance,
testing, research, and health.
EXECUTIVE NUCLEUS
Our team has vast experience in the social
Júlia Pimenta sector and works hard to develop the most
Luma Cavalcanti efficient projects with metrics for evaluating the
Nina Faria results achieved.
Sacha Senger
This is only the beginning, though. In a
moment where the world is worried about social
inequality, lack of employment, and climate
EDITION change, it is essential that companies take part
in this transformation using scalable and creative
Júlia Pimenta solutions.
Luma Cavalcanti
Join us in this movement, participate and
support our initiatives. For more information, visit
PICTURES our website and social media.
+Unidos Archive
good reading,
June/2021 #UnitedWeAreStronger
Daniel Grynberg
Executive Director
summary our MANIFEST
OUR MANIFEST 5 WE LIVE IN AN AMAZING WORLD.
GRUPO +UNIDOS
President’s Message 6 We live in a world in which technology and knowledge advance in an exponential rate. Where your
About the group 8 health may be thought of from birth, thanks to advances in biotechnology. A world where machines
Associated Companies 9 communicate amongst each other and make decisions, where cars are starting to drive themselves,
Governance and Board 10 where talking to someone across the globe is something quite simple. A world where people walk the
streets with a computer in their pockets, that is 100 million times more powerful than the computer that
HIGHLIGHTS 2020 took mankind to the moon in 1969.
Media results and clipping 12
Social Media 14
Indicators of Social Impact 16 THE FUTURE IS AMONG US.
BUT NOT AMONG US ALL.
TECH. AND INNOVATION program
Inova Educação 20
+Unidos Article 24 Grupo +Unidos, born from a group of companies connected to the American Embassy in Brazil and
the United States Agency for International Development (USAID), has been working hard in providing
PUBLIC NOTICES PROGRAM education for the Brazilian population so they may live fully and productively in this emerging future.
Geração de Progresso 26
+Unidos Article 30
We understand that the only path to this future is through education. Preparing people to live within
an economy based in knowledge. Giving the largest number of Brazilians the tools needed for them to
LANGUAGES PROGRAM acquire, create, exchange and be transformed by information.
E2C - English to Connect, 32
Communicate, Catalyze
+Unidos Article 36 We understand that, if we wish to prepare people to live in a shared collaborative economy, we
must proceed in the same fashion. Grupo +Unidos suggests a new way of thinking when providing
EMPloyability program efforts for social responsibility. As a group, we have as principles collaboration, exchange, addition and
AWE Brazil - Academy for 38 multiplication. We sincerely believe that united, we are stronger.
Women Enterpreneurs
+Unidos Article 42 In this sense, Grupo +Unidos offers to act as a hub, a knot in a network of allies that distributes
knowledge and information. We wish to add different agents to society, sharing resources, experiences
EMERGENCy fund and intelligence in developing initiatives focused on education and technological development. We
UNA+ Fund 44
+Unidos Article 48 apply resources to educational projects that stimulates fundamental skills to the insertion of the citizen
in global economy: teaching the English language and the democratization of technology. We gather
+UNIDOS connected private social investments in order to amplify it´s impact. In a way that the whole is bigger than it´s
Em Movimento 50 pieces.
Our Events 54
Grupo +Unidos wishes to promote this mindset and act through open, inclusive and efficient
FINANCial summary 56 collaboration. We call upon the industry, the academics, the institutions and the people to be a part of
this network. A network that doesn´t belong to us. It belongs to you. It belongs to all of us, united as a
WHAT COMES NEXT 60 society and a nation. A society that walks towards a bright future.
FINAl words
Executive Director’s Message 62
walk with us.
our CONTATS 63
5
O GRUPO +UNIDOS O GRUPO +UNIDOS
President’s Message President’s Message
Grupo +Unidos believes that Department of Education, and Geração de
Progresso, in partnership with Citi Esperança, as
collaboration between public and well as E2C - English to Connect, Communicate
private sectors comes out more and Catalyze, which will be expanded in 2021.
In addition to several projects that will start in
each day as the key to change 2021, such as TEConecta, Vertentes and AWE
social scenarios, with high-impact Brazil.
initiatives, amplifying the power to Furthermore, last year, we stood out with
transform. the creation of the UNA+ Fund, an initiative that
works to combat the pandemic in communities
in a situation of social vulnerability. We highlight
here the partnership with companies such as
Bank of America, Caterpillar Foundation, the
Social disparities intensified with the COVID-19 philanthropic arm of Caterpillar in Brazil, and
pandemic and themes such as health, housing USAID, as well as with public entities such as the
and food gained prominence in social initiatives São Paulo State Social Development Bureau, the
in the Third Sector. Nevertheless, we recognize Offices for Decentralization and Regionalization
the importance of creating and consolidating of Assistance, and the Amazonas State Health
initiatives in education and employability. Department.
“
Hence, the year 2020 marked the beginning It is from projects like the ones afford
of several projects, consolidating +Unidos’ value mentioned that Grupo +Unidos entrenches not
proposition, its social responsibility and its power only as a collaborative social investment fund but
to articulate with the public sector based on the as an articulator between distinct sectors. We are
private sector’s investment decision-making. formed by different entities, and we understand
O GRUPO +UNIDOS the importance of constantly working as a
And with this in mind, we continued with network to multiply efforts and, consequently, to
ENTRENCHES NOT ONLY programs such as Inova Educação, carried increase the social impact throughout Brazil to
AS A COLLABORATIVE SOCIAL out in partnership with the São Paulo State always walk towards a bright future.
INVESTMENT FUND BUT AS
AN ARTICULATOR BETWEENS
DISTINCT SECTORS
David Bunce
Board President
6 7
GRUPO +UNIDOS GRUPO +UNIDOS
About the group Associated companies
Grupo +Unidos, a non-profit association, is a of highly qualified professionals grants their
social investment fund created by the American experience and multiple skills to support the
Embassy, through the United States Agency for effectiveness of initiatives that are part of the
International Development (USAID). The group social impact portfolio. The investment is not
has been working since 2008 to foster the training just financial; it also generates engagement,
of young Brazilians by supporting initiatives allowing the exchange of knowledge between the
aimed at education and technological training, corporate world and social organizations.
proposing an innovative approach to generating
social impact. In this context, projects are monitored based
on key indicators previously defined with
In its work, Grupo +Unidos incorporates partner organizations. The purpose is to develop
concepts from venture philanthropy to determine methodologies and tools that guarantee the
its social investment methodology. This model is proposed social impact, influencing the project’s
based on venture capital financing principles to quality and also its financial sustainability.
invest in social initiatives that are beginning and Moreover, from events, workshops, and volunteer
expanding or are high potential promises. activities, junctures between executives and
impact projects are created.
There is no interest in profit but in investments
that promote social improvement, especially in Grupo +Unidos strives to ensure the
education. construction of capital and then works to distribute
it strategically, promoting the projects’ scale
The venture philanthropy is characterized supported in a qualified manner. Besides USAID
by a high degree of follow-up and investor participation, +Unidos counts on the cooperation
engagement – in this case, member companies of large companies established in Brazil: Bank
of Grupo +Unidos – in addition to the creation of America, Brazil’s GE, Citi, International Paper
of partnership models adapted to the context Institute, Caterpillar Foundation, Mercado Livre,
of the intended impact. At +Unidos, projects PayPal, ExxonMobil, Qualcomm, Trench Rossi
are selected through deliberations by the Watanabe, Burson Cohn & Wolfe, Hilton, KPMG,
Management Committee, formed by executives and BNP Paribas, totalizing 13 associated
representing member companies. This group companies.
8 9
O GRUPO +UNIDOS O GRUPO +UNIDOS
Governance e Board Governance e Board
In 2020, the Grupo +Unidos Board of Moreover, it defines the fundraising strategy
Directors, led by Mr. David Bunce (KPMG) and to achieve the group’s objectives. The 2020 GRUPO +UNIDOS
Vice President Viveka Kaitila (Brazil’s GE), had Committee was composed by Gabriela Szprinc
the support of members: Adam Shub (United (Mercado Pago), Elaine Rodrigues (Burson Cohn BOARD OF DIRECTORS
States Consul General in Brazil) and Ted Gehr & Wolfe), Thiago Fernandes (Bank of America),
(USAID Brazil). Valéria Costa (Dow), Soraia Franco (Cummins),
Jaqueline Lee (Qualcomm), Eliane Momesso
David Bunce Viveka Kaitila Adam Shub Todd Chapman Ted Gehr
The Advisory Board is responsible for (KPMG), Alexandre Alves (USAID), and João President Vice-President US Consul General US Ambassador USAID Director Brazil
establishing the guidelines and priorities for Gustavo Santiago (Trench Rossi Watanabe).
actions and institutional policies of Grupo MANAGEMENT COMMITTEE
+Unidos. In addition, it must supervise, control Led by the Executive Director, the Executive
and guide operations, establishing and approving Nucleus brings together the group of employees
internal policies and regulations. and service providers responsible for carrying
out the operational functions of +Unidos. Gabriela Szprinc Elaine Rodrigues Thiago Fernandes Daniel Grynberg
The executive directory was rendered to Daniel President Vice-President Treasurer Executive Director
Grynberg in 2020, who has been developing The nucleus is responsible for coordinating
new partnerships, consolidating projects, and administrative services, managing projects EXECUTIVE NUCLEUS
enhancing the scope of actions encouraged and programs, monitoring, and reporting
by the group. This work is supported by the expenses. The executive nucleus comprises
Management Committee, in charge of selecting Project Managers Nina Faria and Sacha Senger,
and approving the projects that will receive Communication Manager Júlia Pimenta and Nina Faria Sacha Senger Júlia Pimenta Luma Cavalcanti
funds, as well as the amount to be distributed. Communication Analyst Luma Cavalcanti. Project Manager Project Manager Communication Manager Communication Analyst
GABRIELA SZPRINC ELAINE RODRIGUES THIAGO FERNANDES
DAVID BUNCE VIVEKA KAITILA ADAM SHUB President Vice-President Treasurer
President Vice-President Consul Geral Mercado Pago Burson Cohn & Wolfe Bank of America
CEO Brazil’s GE US Consulate in SP
10 11
HIGHLIGHTS 2020 HIGHLIGHTS 2020
Media results and clipping Media results and clipping
For Grupo +Unidos, 2020 was a year of de São Paulo, Exame, and Correio Braziliense
many challenges but also of many opportunities, published articles mentioning the organization’s
maturity and growth. name, thus adding value to the companies that
form our network.
Alerted by the critical scenario of the spread
of COVID-19 in Brazil, we quickly mobilized to In 2020, we had 43 press insertions,
offer assistance to communities in vulnerable representing an increase of 126% compared
situations across the country. With the support to 2019. Within these entries, we highlight the
of our partners from the private sector - Bank 16 appearances in Tier 1 vehicles, those of high
of America, Caterpillar Foundation, USAID, and relevance and reach.
Plataforma Parceiros pela Amazônia (PPA) - we
were able to direct resources to various institu- In this sense, stands out the article
tions with proven experience in these territories, “Solidariedade S/A: ventiladores pulmonares,
also mobilizing partners from the public autho- EPIs, doação de alimentos e kits de higiene”,
rity, with ample power to reach and transform. from Jornal Nacional, the most popular TV news
program on Brazilian television, in which we were
We also strengthened our ties with the part- cited by the actions of the Support Fund, UNA+.
ners from the US Diplomatic Mission in Brazil.
Four projects were developed together, with em- In addition to this project, we were highlighted
phasis on the initiative for the democratization of with the launch of the Academy for Women
the English language, E2C (English to Connect, Entrepreneurs, AWE, and the realization of
Communicate, Cataly-ze), which, fortunately, the Feira Preta Festival, which allowed us to
has confirmed an expansion nationwide in 2021. position ourselves in traditional newspapers and
magazines, whether online or in print, such as
Furthermore, we maintained our position as Folha de São Paulo, Exame, and Isto É.
an articulator and defender of a collaborative
and technological future, supporting the second These achievements happened thanks to the
edition of Movimento Inova, which aims to value alignment and involvement of our press office,
the practices of teachers and students related to Burson Cohn & Wolfe, who relied on the voices
the use of new educational technologies. of partners to amplify our actions.
The relevance of the initiatives carried out this In 2021, we hope to reap the fruits of the
year is proven by the great repercussion in the hard work developed in 2020, strengthening our
Brazilian media. Highly relevant vehicles, such articulation power for the benefit of thousands of
as Jornal Nacional, Valor Econômico, Folha Brazilian lives.
Júlia Pimenta
Communication Manager
12 13
HIGHLIGHTS 2020 HIGHLIGHTS 2020
Social Media Social Media
Regarding the growth of Grupo +Unidos Additionally, Grupo +Unidos institutional Instagram LinkedIn
social media, it is possible to notice a significant website reported a great increase in its 3500 3000
boost in the number of followers, especially on views, mainly in the analysis of portfolios and 3000
2500
Número de Seguidores
Número de Seguidores
2500
LinkedIn and Instagram, which increased by initiatives, as well as the started programs that, 2000
2000
262% and 191%, respectively, compared to the consequently, have opened their respective 1500
1500
previous year. applications this year. 1000
1000
500 500
0 0
This demonstrates the strength of +Unidos in Based on these specific growth data for each 2018 2019 2020 Meta 2021 2018 2019 2020 Meta 2021
its two main contact bases: the target audience digital platform, Grupo +Unidos Communication Anos Anos
of the programs, which are mostly concentrated team established the goals for the year 2021,
on Instagram, and the business relationship which are better illustrated in the graphs on the
Facebook Imprensa
contacts, concentrated on LinkedIn. side. 3000 90
80
2500
Número de Seguidores
Número de Seguidores
70
These actions also manifest in the search Besides the general numbers, the objective 2000
60
and maintenance of leads, which are expressed focuses on developing more interactions and, 1500
1000
50
40
more succinctly in subscriber numbers in our consequently, gaining the loyalty of +Unidos 500
30
20
mailing, which grew 80% compared to 2019. followers. 0 10
2018 2019 2020 Meta 2021
0
Anos 2018 2019 2020 Meta 2021
Anos
14 15
HIGHLIGHTS 2020 HIGHLIGHTS 2020
Indicators of Social Impact Indicators of Social Impact
In order to measure compliance with the the target population initially but whose favoring Ground zero: It provides a general context GROUND ZERO
objectives described in the Social Investment is in accordance with the project’s framework. prior to the start of the project, with a detailed
Policy, Grupo +Unidos undertakes to monitor Regarding training hours, direct are those that profile of the context of action. It should also
and disclose certain result indicators related to were planned and straightly defined by Grupo count for a comparison base with the final report
each investment and performance context. Year +Unidos. Indirect are those that did not receive in pointing out the results achieved throughout
after year, the organization seeks to improve the immediate investment but which happened the project. PERIODIC
management and monitoring of the initiatives it as a result of other actions financed by the ANALYSIS
supports. By doing so, it is possible to return to organization. Periodic: It allows full supervision (in more
its members and sponsors increasingly relevant synthetic aspects) of the project’s progress with
data about their partnerships and means of In order to communicate the evolution follow-up details. Its frequency is determined
action. Here, we show the result indicators that and development of supported projects, it is according to the scope of each project,
FINAL
assess the economic and social impact of the necessary to periodically disclose the partial established at the beginning. MONITORING
financing devoted. results of initiatives linked to Grupo +Unidos. In
this sense, all supported projects must follow Final: It should serve as a comparison with
Direct beneficiaries are understood to be the report model previously agreed with the ground zero in pointing out the results achieved
those whose actions financed by Grupo +Unidos partner institution. This model is based on the during the project with pre-determined indicators.
directly impacted, and indirect beneficiaries are construction of 03 (three) different monitoring Provides a final context, with conclusions and
those who were not expressly considered as reports: project repercussions. RESULTS
16 17
HIGHLIGHTS 2020 HIGHLIGHTS 2020
Indicators of Social Impact Indicators of Social Impact
R$ 8M 2.598.537
STUDENTS OF THE public
INVESTED IN
EDUCATION SYSTEM
HIGH IMPACT
BENEFITED FROM TECHNOLOGY AND
SOCIAL PROJECTS INNOVATION CONTENT IN SÃO PAULO
20.040 90 25.720
teachers women-led PEOPLE
FROM THE PUBLIC ENTERPRISES QUALIFIED IMPACTED BY ACTIONS TO
SYSTEM TRAINED FOR FOR THE EXPANSION MITIGATE THE EFFECTS OF
DEVELOPING PROJECTS OF THEIR BUSINESS THE COVID-19 PANDEMIC
18 19tecH. e inNOVATION program tecH. e inNOVATION program
Inova Educação Inova Educação
iniTiativE PARTNERS
STUDANTS FROM COVERAGE IN THE 2.5 MILLION 3.808 45 MINUTES
THE PUBLIC ENTIRE STATE OF STUDENTS SCHOOLS OF CLASS
EDUCATION SYSTEM SÃO PAULO IMPACTED BENEFITED PER WEEK
The purpose of Inova Educação is to offer the program specifically in the Technology and materials for the in-depth course and in teacher
new opportunities for all students and teachers Innovation component, which encourages training; and establishing cooperation between “It is necessary that programming
of Middle School and High School in the São students to create their own projects. the public and private sectors. This new isn’t seen as an end in and of itself,
Paulo State’s public education system. It was pedagogical approach is essential for promoting but as a new possibility and manner
created by the São Paulo State Department of This occurs as of Digital Literacy, which students’ intellectual, emotional, social, and of engaging students in the search
Education (SEDUC-SP) in line with the guidelines develops different forms of communication, cultural development, improving the schools’ for knowledge, allowing authorship
of the BNCC (Common National Curriculum including interpretation and critical thinking, in environment, and strengthening the ties between and protagonism, and the ability to
Base), bringing innovations so that educational addition to Computational Thinking, which brings teachers and students. Therefore, resulting in a work with problem-solving.”
“
activities are more coherent with the vocations, concepts and activities such as programming reduction in school dropout.
desires, and realities of students. and robotics.
To this end, we supported the instruction
DÉBORA GAROFALO
The Program is divided into 3 (three) main The project has complementary objectives, of more than 80,000 teachers through the
components: Life Project, Electives, and such as creating tools and methodologies that development of teaching material and the Technology Manager
Technology and Innovation. Grupo +Unidos, with include technology in the education of public training that provided them the ability to teach SEDUC-SP
direct aid from Qualcomm and Gerdau, supports school students; collaborating in preparing Technology and Innovation classes.
AXIS I - CURRICULUM
Teacher training, pedagogical material
preparation, and adaptation of new
subjects to the students’ curriculum
AXIS II - CULTURAL
Related to the Movimento Inova event,
which aims to connect and reward innovative
initiatives across the São Paulo State
AXIS III - EXPERIMENTAL
Related to the creation of Innovation Centers
that allow students to enjoy innovative spaces for
learning knowledge aligned with the 21st century
20 21tecH. e inNOVATION program tecH. e inNOVATION program
Inova Educação Inova Educação
For the second consecutive year, we were science and creative computing/robotics As a result, we participated in the creation and and voiceover small studio from the São Paulo
supporters of Movimento Inova; an event exhibition, with the participation of approximately inauguration of the 1st São Paulo Basic Education Media Center (CMSP). a maker room for visual
aimed to enable a greater connection between 4,000 people, at the São Paulo State Training Innovation Center (CIEBP) in November 2020, creativity, prototyping, and digital manufacturing,
teachers, students, and other school community School for Education Professionals (EFAPE). created in partnership with several companies. in addition to an Educational Hub.
members, connecting them to innovative Participants had the opportunity to learn about The space works in the building of the Professora
technological solutions and rewarding innovative new experiences in education developed in all Zuleika de Barros Martins Ferreira State School, The CIEBP is coordinated by Débora
initiatives throughout the state. regions of the São Paulo State. in Pompéia, São Paulo West Zone, but will serve Garofalo, who was considered last year one of
the entire state system. the ten best teachers in the world for the Global
Movimento Inova values and recognizes The second edition took place online in Teacher Prize. “The CIEBP is an important
innovative practices in education, focused on October 2020, the COVID-19 pandemic. Our This place will allow students to devise innovation tool for teachers and students in the
technology andinnovation, scientific thinking, Executive Director, Daniel Grynberg, and the projects and receive mentoring at the innovation São Paulo state education system, as it allows
life projects, and elective courses, promoting an entire Grupo +Unidos Executive Nucleus team hub, work with maker culture, programming, students and teachers to leverage their projects
environment of co-creation. participated in the announcement of the winners and robotics, or even use 3D modeling to and experiment with new modalities and tools
of the 7th Science Fair of São Paulo State Schools make prototypes with cross-cutting themes. of innovation in the classroom and/or off-hours.
The first edition took place in December 2019 (FeCEESP), which gathered projects developed With six rooms for activities using computers, It is an unprecedented format in education due
and featured workshops, lectures, open spaces by students and teachers, based on the themes robotics, programming, digital games, research, to the multifunctional classrooms and innovation
for creation, hackathon and an interactive Natural Sciences and Human Sciences. project ideation; it also houses a recording hub proposing solutions to education,” says.
22 23CIVIL SOCIETY ORGANIZATIONS AND THEIR FUNDAMENTAL
ROLE IN THE ARTICULATION BETWEEN DIFFERENT SECTORS
Nowadays we ask ourselves a lot about the policies. Civil society, often in conjunction with dialogue between corporate social responsibility
roles of public authorities and the responsibility the private sector, has become an enforcing arm movements and performance sustainability of
levels in our collective choices. However, at of these initiatives. institutes and foundations, especially those of
this moment in which the institutions’ credibility business origins”.
is so disputed, a specific question should be The emergence of Non-Governmental
raised: what is the impact of the private sector Organizations, now called Civil Society Along with these changes, the concept of
participation in your city’s management? Or, yet, Organizations (CSOs), dates back to the early Corporate Social Responsibility has grown and
what is the degree of investment of this sector in 1950s. As well as society and its most diverse brought with it new guidelines, such as Venture
socioenvironmental policies? aspects, CSOs have undergone shifts over Philanthropy, which aims to expand the social
time, especially with changes in the political and environmental impact of philanthropy,
For instance, according to the Donation scene. Here in Brazil, one of these changes considering three main points: customized
Monitor of ABCR (Brazilian Association of occurred with the re-democratization and financing, organizational support, and impact
Fundraisers), the private sector effort represents the promulgation of the 1988 Constitution, measurement and management.
a considerable ammount of investment in leveraging the emergence of new organizations.
actions to combat the effects of the COVID-19 More recently, with advancing comprehension Even when taking into account the plurality
pandemic. So far, donations made by of the CSOs’ social role, it became clearer its of agents willing to carry out and promote
companies, associations, and fundraising articulating function between different social social and environmental initiatives, we need to
campaigns exceed R$8.8 billion, almost triple sectors. consider that the public sphere has a central
of the accumulated value of an entire year of role and responsibility for structural changes. To
philanthropy in the country, according to the Due to their proximity to the social field and illustrate, as the data provided by the Institute for
last UN consolidated report released in 2017. local realities, CSOs can and should contribute Applied Economic Research (IPEA) makes clear,
to the qualification of public policies, supporting the sum of the annual budget of all Brazilian
Likewise, a survey carried out jointly by the resolution of highly complex social problems. CSOs is not equivalent to one day of the Union’s
the American Chamber of Commerce for Brazil At the same time, they are free from the budget.
(Amcham), the United Sates Embassy, and Grupo bureaucratic shackles characteristic to the public
+Unidos mapped 70 U.S. companies on their machine, having considerable autonomy and Therefore, it is not up to Civil Society only the
“
initiatives to combat the impacts of COVID-19 on freedom regarding, for example, establishing role of executors but also of strategic mediators
Brazil. The cash donations announced by them partnerships and agreements. in order to enable the articulation between the
add up to a significant amount of R$315 million. efforts of public authorities and the availability of
Civil Society Organizations In addition to the companies that announced In turn, as mentioned above, the corporate the corporate world, supporting the creation of
can and should contribute to the cash donations, others disclosed actions sector often has the resource to make projects effective social changes.
without specifying their monetary value, such as of social interest feasible but finds difficulties in
qualification of public policies, changing the production line, donating licenses, implementing them. According to GIFE (Group
supporting the resolution of Daniel Grynberg
credits, products, training, and expertise to of Institutes, Foundations, and Companies),
support Brazilians during the pandemic. “the alignment between social investment and
hihgly complex social problems business has been perceived by the sector as
Executive Director
This leads us to consider that the State is a trend since at least 2009, bringing closer the
no longer the only agent of public and social
24 25PUBLIC NOTICES PROGRAM PUBLIC NOTICES PROGRAM
Geração de Progresso
PARTNER SUPPORT
CIVIL SOCIETY COVERAGE IN THE 4 CSOS 375 QUALIFIED R$ 450
ORGANIZATIONS ENTIRE STATE OF WINNERS IN YOUNG THOUSAND
CSOS SÃO PAULO 2019 AND 2020 ADULTS IN AWARDS
Corporate social investment carries with it a In 2019, the Geração de Progresso Award In 2020, Geração de Progresso notice, It selected two projects, one focused on
major challenge: the selection of social initiatives started, an initiative of the Citi Foundation now as an initiative of the Citi’s Association of training and enhancement of educators, and the
that will be supported by its capital. Willing to implemented by Grupo +Unidos, which selected Employees and +Unidos, selected projects that other on school tutoring for students, awarded
back up this selection process in a strategic and and invested in two organizations that play a support basic education in the Metropolitan with a resource of R$150,000 each. Both will
democratic way, we developed public notices fundamental role in the professional education Region of São Paulo (RMSP), reinforcing their take place in the 2021 school year and are
that select and recognize the best initiatives of socially vulnerable youth, with professional commitment to education and the recognition of intended to benefit children, young people, and
based on previously established criteria. training projects. projects developed by civil society organizations. teachers from the public school system.
CSOS WINNERS | 2019 CSOS WINNERS | 2020
Liga Solidária is a non-profit civil society Instituto Reciclar is a non-profit organization In the “Educandos” category, the winner was In the “Educators” category, the winner was
organization (CSO) that develops socio- that serves young people in situations of Casa da Amizade, with the project “Se Loga, Ensina Brasil, with an online training project
educational and citizenship programs that benefit vulnerability and social risk. It builds on Paraisópolis”. The project aims to integrate for public school teachers in the metropolitan
more than 10,000 children, teenagers, adults, an economically viable, socially fair, and children from Paraisópolis into hybrid education, region of São Paulo, which aims to strengthen
and the elderly. The methodology developed by environmentally correct transforming program. offering the opportunity to recover the 200 days hybrid and remote teaching skills in 2021 due
the program provides human training activities, Currently, it aims to develop socio-emotional of in-person absence in 2020 and provide long- to the pandemic context. Founded in 2010,
integrated with the technical training content, skills, professional skills, and technical knowledge term autonomy in the remote performance of Ensina Brasil recruits, selects, and develops
which aims to contribute to the student’s integral that enable their insertion in the labor market school tasks. The project offers face-to-face young talents to become public school teachers
development, ensuring creative and critical and the construction of a life trajectory guided care and remote tutoring. The organization in vulnerable contexts for at least 2 years and
training, seeking to discover and develop their by protagonism and a positive and responsible has existed since 1995 and currently serves develop as future leaders, multiplying their
potential. performance. approximately 200 families in Paraisópolis. impact.
26 27PUBLIC NOTICES PROGRAM PUBLIC NOTICES PROGRAM
Geração de Progresso Geração de Progresso
The Geração de Progresso Award in 2019 organizations have access to innovation and Hence, Phomenta shared tools that respond
aimed to recognize and invest in civil society professional management tools, vital for the to the new moment in society, in which the need
organizations (CSOs) that develop projects efficiency, growth, and increased impact of their for quick tests, experimentation, and empathy “Geração de Progresso materializes
focused on training young people for the job organizations. It also assists in the certification are fundamental for solving problems. the possibility of expanding the
market. of CSOs. impact. Furthermore, it highlights the
Through the experiences, reflections importance of social organizations
The CSOs Instituto Reciclar and Liga The Acceleration Program lasted four and projects worked on during the trail, the because they work directly provoking,
Solidária were awarded a financial resource for months, with the first face-to-face meeting held organizations were trained to generate a legacy solving, and alleviating our society’s
the development of the project proposed in the in February 2020, in a pre-pandemic context. of learning and ideas. main problems.”
“
public notice’s application form, in addition to For the following meetings, it was necessary to
their participation in the acceleration program adapt the content and format, so that it could This exploratory process is part of the
developed by Phomenta. Phomenta is an occur virtually without losing its excellence. The construction of this new culture, which can bring TIAGO LINS
impact ecosystem that integrates companies, trail developed was designed to foster the culture results for fundraising, partnerships and service
International Relations
foundations, and business institutes so of innovation in social organizations through the to users and, consequently, for the development
Coordinator - Instituto
that social entrepreneurs from civil society Design Thinking approach. of organizations and their projects. Reciclar, winner of the
initiative’s 1st edition
28 29PUBLIC NOTICES TO PROMOTE SOCIAL PROJECTS AS VALUABLE
TOOLS FOR THE DEMOCRATIZATION OF PRIVATE RESOURCES
The corporate social investment brings with it Also, the same study says that the public However, it is noteworthy that depending on
the great challenge of selecting the social initiatives notices of social investors totaled R$321.5 million, the cut-out defined by the company, organizations
to be supported by its capital. Not only because of which represents 25% of the amount mapped for with the highest annual budget, which are usually
the range of organizations that develop projects of Brazil in 2019. Yet, it is important to emphasize that the same ones that have a good governance
excellence and, thus, would be able to be chosen, in this study, it was only possible to map the total structure and financial sustainability practices,
but also because of the differences in the order available value of 59% of companies, institutes, may end up standing out from the rest.
of magnitude, being by registration format or, and foundations notices. Thus, it can be stated
of course, by performances with different target that the amount involved might be even greater As a way to mitigate this phenomenon, there
audiences. than the aforementioned. are notices with specific cut-outs for small and
medium-sized organizations, or even directed
Given this scenario, there is an increasingly Hence, selection via public notice is a to organizations that do not yet have a legal
common practice in the sector, which is the way to support the choice strategically and registry that characterizes them as a civil society
general call for selecting the organization that will democratically. Inspired by a common process in organization (CSO), as is the case of some
receive the investment: public notices. public administration, more and more companies collectives.
adopt it. It allows fairness in the selection since
According to Prosas’ Editais Brasil, in 2019, information regarding deadlines, resources to Furthermore, it is also important to emphasize
1,675 notices were issued, with 27.7% (464) be invested, and the criteria under which all that the public notices may have the objective not
sponsored by the government and 11.7% (197) proposals will be evaluated will be made available only of investing in specific projects but also in
by private social investors. However, when we look to all interested in submitting their projects. institutional support. That is, an investment for the
at the grantmaking notices - notices of institutes, organization to develop as a whole, including part
foundations, and companies to advance projects For this selection format to be efficient, the of the resource for free disposal, encouraging its
and Civil Society Organizations (CSOs) - a organizer should do preliminary work. Before autonomy and professionalization.
particular characteristic is observed: “private social publishing the notice, it is necessary to define
investors (sum of the categories “Companies,” some critical points regarding the characteristics In contexts of a search for diversity in
“Business Institutes and Foundations” and “Non- of the project to be backed. In other words, it is fundraising by social organizations, in parallel
Business Institutes and Foundations”) are more important to define what the selection criteria will to the private companies’ greater interest in
representative than governments - 33.9% against be. These may refer to the institution and also to investing in social action, the public notices can
27.2%”. the projects they develop, such as organization be considered as a form of communion between
“
history, project methodology, monitoring of the parties, facilitating the investments paths and,
results, impact assessment, target audience, and consequently, bringing positive results to society.
beneficiaries profile, as well as the theme of action. public notices can be
“
These criteria must correspond to the investor’s considered as a form of
social positioning.
communion between the parties,
selection via public notice Therefore, it is crucial that managers see this facilitating the investments paths and,
is a way to support the choice decision not as an isolated definition of the area
of social responsibility, communication, or human
Nina Faria consequently, bringing positive
strategically and democratically resources but as an act of positioning itself before Project Manager results to society.
society, with direct influence in their business.
30 31languages PROGRAM languages PROGRAM
English to Connect, Communicate and Catalyze
initiative
YOUNG BLACK COVERAGE IN 20 YOUNG 200 HOURS 10 HOURS
ADULTS AT THE START THE ENTIRE ADULTS OF TRAINING OF MENTORING
OF THE CAREER SÃO PAULO CITY BENEFITED
E2C – English to Connect, Communicate, With 200 hours of instruction, the project The course focus was to holistically develop
Catalyze – is a project by Grupo +Unidos and was divided into two phases. The first included students’ English, working on writing, reading,
the Consulate General of the United States of 100 hours of direct instruction between March speaking, and grammar skills. In addition, there “We believe that this initiative can
America in São Paulo aimed at young Afro- and June 2020 and extracurricular activities. was great emphasis on introducing relevant make a big difference in the lives of
Brazilian professionals and/or entrepreneurs. The second, which started in August, ended in topics, authentic materials, and communicative these young adults, creating new
December, with the final graduation ceremony activities. opportunities and contributing to a
It is common knowledge that English is and the delivery of certificates. more diverse and inclusive business
“
currently a differential for insertion and growth in Furthermore, it was crucial that students were environment.”
the job market. Therefore, our goal is for students The pedagogical content was developed able to engage in day-to-day exchanges and
to develop their language skills, adding value to by qualified professionals with vast experience interactions that could be useful at work.
their respective careers. in teaching English as a foreign language. TODD CHAPMAN
The project includes the use of textbooks, Finally, an exceptional part of E2C was the US Ambassador
And, in addition to the English immersion, extracurricular activities and, finally, the partnership with Instituto Joule. Each student to Brazil
E2C also promotes dialogues with highly trained application of the TOEIC, an exam that measures was mentored following their professional profile
professionals and invests in mentoring target for the level of language proficiency and issues an to practice English and to have mentoring and
each student. internationally recognized certification. leadership coaching.
32 33languages PROGRAM languages PROGRAM
English to Connect, Communicate and Catalyze English to Connect, Communicate and Catalyze
430 REGISTERED
20
SELECTED
100%
O F ST U D E N T S
REPORT THAT THEIR ENGLISH
“This course was extremely important
because, in such an unusual year, it
helped me to keep my focus on my
goals, meet people with incredible
purposes, connect with my potential
LEVEL IMPROVED AFTER E2C
and develop my knowledge of the
66% 70%
FEMININe
English language in a human, current,
and light way. Congratulations on the
FEMININe
project and that each year more people
STUDENts evaluated that can have access to this opportunity for
34% 30%
MASCULINe
they had greater progress
in the following skills:
development and knowledge of the
language with the same excellence
MASCULINe
and commitment of everyone involved”
“
1º LISTENING
AVERAGE AGE OF THE
2º READING KATHERINE I.
Student
ST U DE N T S S E LECTE D 3º SPEAKING E2C | 2020
26,5 years old 4º WRITING
34 35THE NEED FOR THE DEMOCRATIZATION OF THE ENGLISH
LANGUAGE FOR INSERTION IN THE LABOR MARKET
In November, a month marked by Black unemployed, which corresponds to 8.3 million In light of this need for complementary training
Awareness Day, among the various topics people. As a result, its unemployment rate reached of the Black community as a way to make it
discussed, there is a lot of talking about the 14.6% – among White workers, the index is lower: more competitive, it is worth mentioning that, as
fragility of corporations when it comes to racial 9.9%. The data is from the Continuous National reported by the 52nd Salary Survey, carried out
diversity. Household Sample Survey (PNAD Continuous), by Catho, the salary of a person who is fluent in
released by the Brazilian Institute of Geography a second language is up to 61% higher than the
In addition to pointing out structural racism, and Statistics (IBGE). Furthermore, in the third salary of a monolingual.
known to be rooted in Brazilian economic quarter of 2017, the average income of Black
and power structures, it is also necessary workers was lower than that of White workers: Another relevant data refers to the E2C project
to make an effort to understand the reality 1.5 thousand compared to 2.7 thousand reais. (English to Connect, Communicate, Catalyze),
of Black people around the country—who Also according to IBGE, more than half of the conducted by the US Consulate General in SP
make up the majority of the population—and Brazilian population (54%) is Black or Brown, and by Grupo +Unidos. The project’s premise
think of ways of including them, in a more and for every ten people, three are Black women. is to train young Black men and women in the
assertive and positive way in the labor market. English language. After completing the first class
Therefore, it becomes increasingly urgent to in 2019, it was noted that 50% of the students
It is known, for example, that English is the provide tools for the professional development got a job or were promoted. In all cases, students
business world language of business, culture, of Afro-Brazilian youth. In order to do so, it claimed that English had influenced.
and science, thus, one of the most spoken is pertinent to assume that learning English
languages in the world, and is increasingly may represent a competitive advantage in the To overcome structural inequalities and value
becoming a determining criterion for any hiring. search for better professional opportunities as Brazil’s ethnic multiplicity, it is fundamental to
Hence, it can be inferred that, once access to well as access to study abroad opportunities. go further, both in improving public policies on
the language is democratized, there are greater all fronts and in strengthening civil society’s own
chances of insertion and permanence of Black Most of the Brazilian population declares initiatives. Finally, only when Black women and
people in these spaces. themselves as Black or mixed race, however, this men can exercise the basic right to participate
portion is far from being the majority in the highly in political, social, and economic decisions,
According to the United Nations (UN), the Black qualified labor market, also because many do not that is, the right to participate in a dignified
population is the most affected by inequality and have access to the required educational training. and unconditional manner in public or private
violence in Brazil. In the labor market, Blacks and institutions, will there be conditions to affirm that
“
Browns face more difficulties in career progression, The movements in search of greater we live in a diverse and genuinely democratic
in equal pay and are more vulnerable to bullying. representation for ethnic minorities in Brazil have society.
been obtaining achievements in various fields of
it is pertinent to assume Moreover, as reported by the Atlas of Violence society. Nevertheless, the effort to guarantee the
that learning English may (2017), the Black community also corresponds right to quality education for all is still necessary
to the majority (78.9%) of the one in ten and relevant, for the Black population (above all
represent a competitive
Luma Cavalcanti
individuals most likely to be victims of homicide. women) have lower living conditions than the
advantage in the search for White population concerning almost all social
The economic crisis also hit the Brazilian rights: education, health, work, housing, among
better professional opportunities Black population harder: they are 63.7% of the others.
Communication Analyst
36 37EMPloyability PROGRAM EMPloyability PROGRAM
Academy for Women Entrepreneurs
PARtners pedagogical support
WOMEN NATIONWIDE 90 WOMEN 3 MONTHS 50 TRAINING
ENTREPRENEURS BENEFITED OF TRAINING SESSIONS
The Academy for Women Entrepreneurs, AWE AWE is based on an online business education Marias and follow-up by successful mentors. All
Brasil, is an international program developed by program that has enabled more than 7,000 of it will be complemented by inspiring lectures,
the US Department of State and the US Embassy women to have presented lasting business visits and virtual fairs, pitch sessions, and other “The Academy for Women Entrepreneurs
and Consulates in Brazil, aimed at women growth. This phenomenon led the US Embassy enrichment activities. The curriculum for this will provide participants from across
entrepreneurs who are seeking opportunities to and Consulates in Brazil, in partnership with program will include the following subjects: Brazil with the skills, knowledge, and
grow and expand their businesses. Grupo +Unidos, to bring this initiative to Brazil, business expansion, leadership, strategic vision, networks needed to expand their
which, in its first version, will include 90 (ninety) finance, financial planning, customers and successful businesses.”
“
This three-month training course will offer women from all over the country. competition, negotiation, sales and marketing,
participants a program focused on strategies to operations and management.
leverage economic potential, creating favorable Based on the 10 modules of Coursera’s
conditions for greater stability, security, and ‘10,000 Women’ online course, the program The launch of the program will take place in JULIE MCKAY
prosperity in the women entrepreneurs’ will offer sessions coordinated by experienced January 2021, and is expected to end in the first
Public Affairs Officer
business. facilitators from the social startup Somos Todos week of April of the same year. US Embassy
38 39EMPloyability PROGRAM EMPloyability PROGRAM
Academy for Women Entrepreneurs Academy for Women Entrepreneurs
90 WOMEN
ENTREPRENEURS
SELECTED
44%
OF WOMEN
“We are immensely happy to be part of
the first edition of AWE Brasil, certainly
a milestone in our careers as women
entrepreneurs. This program will impact
the growth of our businesses with a
SELF-DETERMINE consequent increase in the generation
AV E R A G E A G E AS NON-WHITE
of jobs and income for our society and
OF 15 STATES + THE
40 years old FEDERAL DISTRICT our country.”
“
77% 65%
OF WOMEN HAVE 68% LANA PELAES
THEIR BUSINESS
Participant Entrepreneur
REPORTED A REVENUE SAW AN OPPORTUNITY
DECLINE DUE TO AS THEIR MAIN FOR THEIR BUSINESS
of AWE Brasil and CEO of
THE PANDEMIC SOURCE OF INCOME ONCE PARTICIPATING IN Clínica Oftalmológica Pupila
THE AWE PROGRAM
40 41THE IMPORTANCE OF THE PROFESSIONALIZATION
OF FEMALE ENTREPRENEURSHIP IN BRAZIL
The consequences of the crisis caused by Of this total, approximately 70% have There is also a structural and economic
the Coronavirus in Brazil were many, whether children, and about 45% are the only providers issue, which is expressed by the greater
in educational, health, economic or socio- in their homes, emphasizing data from another difficulty women face in obtaining credit for
environmental terms. When looking specifically survey, also carried out by Sebrae, which shows their companies. An inquiry made by Serasa
at entrepreneurship, what is identified is that the that most women became entrepreneurs out Experian reveals that “this phenomenon may
impact on small businesses caused by Covid-19 of necessity, to seek independence and even be associated with conditions such as gender
is greater for women than for men. Although escape abusive and violent conditions. prejudice, less credibility due to the fact that the
women entrepreneurs have conquered more business world is traditionally associated with
and more space in the sector, they face many To contribute to the understanding of the men.”
challenges to undertake their business, even profile of these businesswomen, Rde Mulher
before the pandemic. Empreendedora (RME) conducted a study with In addition, it is important to take into account
1,376 women from different regions. As stated the double and even triple-shift workday that
According to a survey carried out by in the research, 75% of them decided to open women face, as they have 2.7 daily hours more
Sebrae, in Brazil, there are 9.3 million women their business after giving birth, to allow flexible dedicated to household activities than men.
entrepreneurs. This number represents 34% of hours, showing how gender issues can directly
the total number of entrepreneurs in the country, influence professional life decisions. Given the vast female participation in the
placing Brazil in 7th place in the world in terms sector, it is reasonable to point out that this social
of female entrepreneurship. However, according Another research developed by Daise Rosas group has a lot to add in terms of experience,
to the Global Report on Gender Inequality, of the Natividade points out that even women with besides contributing to the country’s economy.
World Economic Forum (WEF), in 2020, Brazil more years of education are still at the base of
was only the 92nd place among 153 countries the social pyramid, both in terms of financial Therefore, it is believed that stimulating a
analyzed, in the average of gender parity. The resources and opportunities for professional wave of professionalization and a nationwide
study has been carried out annually since 2006 growth. Opening their own business, in this ecosystem of female entrepreneurs would be
and takes into account parameters of Education, context, can be seen as a survival alternative extremely beneficial. Such a movement would
Health, Work, and Political Empowerment, for women, also considering the non-stopping also generate empowerment and belonging
which expose the social and economic disparity participation in their homes as the main provider. among the entrepreneurs, allowing these
between genders. women to be authors and protagonists of their
“
However, in addition to all the challenges professional careers and their lives.
“
women face in the process of becoming
entrepreneurs, as already mentioned, the impact
on Small and Medium Enterprises (SMEs) caused Such a movement would also
most women became by the pandemic is even worse for them than for
men. As reported by the study “The impact of generate empowerment and
entrepreneurs out of necessity, the Coronavirus pandemic on small businesses,” belonging among the entrepreneurs,
to seek independence and executed by Sebrae, this occurs, among other Sacha Senger allowing these women to be
reasons, because women tend to work in
even escape abusive and sectors with greater human contact, such as Project Manager authors and protagonists of their
violent conditions sales, hotels, and tourism, which are precisely
those most affected by the crisis. professional careers
42 43emergency fund emergency fund
UNA+ Support Fund
sponsors support
R$ 4. MILLION 11 PARTNERSHIPS 20 THOUSAND 4 ACTION OPERANTION
RAISED WITH ENTITIES BENEFITED FRONTS IN 6 STATES
The UNA+ Fund was born from the union, and supporter, assisted us in the legal analysis of In partnership with Santa Marcelina Cultura, Moreover, the UNA+ Fund also supported
the common objective of companies to remedy partner organizations. 100 thousand reais were donated to purchase communities in Mato Grosso do Sul, through
the impacts caused by COVID-19 in Brazilian more than 1,500 food baskets, delivered to Onçafari, which delivered food hospitals. They
communities. In this project, +Unidos adopts the One of them helped equip 15 new ICU beds students of the GURI Program in the Capital and also installed informational signs in the region,
role of articulator between the public and private at Hospital Santa Marcelina and 4 pediatric Greater São Paulo Area and EMESP Tom Jobim, in Portuguese and Terene, impacting 8,793
sectors and entities with experience in the ICU beds at Santa Casa de Misericórdia in São all in conditions of high social vulnerability. indigenous people and 370 riverside families.
territories in which we operate. Thus, the UNA+ Paulo, references for quality in providing public
Fund aims to utter private social investments to health services in São Paulo. And, it was also possible to donate funds We are now carrying out, in partnership with
multiply its impact. for buying food baskets for near 1,102 (one Gerando Falcões and Instituto Locomotiva, an in-
Furthermore, together with Comunitas, we thousand one hundred and two) families of depth survey in communities in Alagoas, Minas
The first action front of the UNA+ Fund came assisted approximately 19,820 people, including students from Escola da Comunidade, a social Gerais, and São Paulo, with replication in 60
from the sponsorship of Bank of America and students from the public school system, project of Colégio Visconde de Porto Seguro, communities throughout Brazil. Research results
the Caterpillar Foundation, which raised R$5 identified by the São Paulo State government as and for members of Banda da Comunidade do will be shared exclusively with our members in
million. Trench Rossi Watanabe, the initiative in extreme poverty conditions. Colégio. the first half of 2021.
44 45You can also read
